An endorsement from a powerful social media influencer can work wonders for your brand. Find out how to choose the perfect influencers to inspire trust and loyalty from your customers.
If you haven’t been including a disclosure when you tweet about your employer or clients, now would be the time to start. Because government regulators […]
The media landscape is more complex than the paid-owned-earned (POE) media model would lead us to believe. Here’s a breakdown of what this new paid-owned-granted-leased-earned (POGLE) media model looks like and which media activities fall within each category.