Social Business, Social Media Staffing and Operations

Permission is the Enemy of Speed

speed wins

This week I’ve been writing about speed and response expectations for business on the social Web. Ultimately, speed wins. The companies that engage customers on Twitter and Facebook within minutes are making a none-too-subtle statement about their embrace of the social telephone and the primacy of the customer. In comparison, slow response or no response […]

Community Management, Digital Marketing, Social Business, Search Marketing Advice, Social Media Monitoring, Social Media Staffing and Operations

Use SEO to Improve Your Social Media Listening

listening

Listen! It’s the first commandment of every social media program. Pay attention. Find out who is talking about you, in what capacity, and where. It makes sense. You can’t use social media as the new telephone unless you know how to get a dial tone first. But almost every company I come across could and […]

Community Management, Social Business, Social Media Research, Social Media Strategy, Social CRM, Social Media Monitoring, Social Media Research, Social Media Staffing and Operations

70% of Companies Ignore Customer Complaints on Twitter

social telephone

Do you have your copy of Youtility: Why Smart Marketing is About Help not Hype? Visit Amazon or Barnes & Noble to get your copy now! Despite increasing numbers of customers using Twitter to publicly complain about brands, the vast majority of companies respond in the exact same way….with the quiet of contempt. New research […]

Guest Posts, Social Business, Social Media Case Studies, Social Media Strategy, Blogging and Content Creation

The 3 Building Blocks of Social Business Evolution

Michael Brito

Guest post by Michael Brito, Vice President at Edelman Digital. He writes the Britopian blog, and wrote the new social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organization (available July 26) Building a business is easy. Start with an idea. Find a wicked developer who is willing to work […]

Social Business, Social Media Staffing and Operations

6 Ways to Show You Give a Damn in a Job Interview

job interview

Guest post by Elizabeth Sosnow, Managing Director of BlissPR, a New York City based public relations firm. She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. He was an intelligent, well qualified senior candidate. Over the course of […]

Convince and Convert, Digital Marketing, Social Business, Social Media Measurement, Social Media Strategy, Integrated Marketing and Media, Social Media Marketing, Social Media ROI, Social Media Staffing and Operations

The 5 Dangerous Realities of Social Media for Business

2013-12-15_0754

The 5 Dangerous Realities of Social Media View more presentations from Jay Baer (summary of my keynote at Get Social PRSSA) The Crossroads: Social or Media? As social networking has soared to become the largest voluntary behavior this side of teeth brushing, the money guys have shown up on the scene – right on cue. […]

Social Business, Social Media Case Studies, Social Media Strategy, Social Media Crisis, Social Media Policy, Social Media Staffing and Operations, Top 10

Corporate Twitter Account Train Wreck! The 3 Types of Self-Destructive Tweets

twit happens

Twit happens. As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes up considerably. The question is not whether your company will have to deal with self-destructive corporate Tweets, but what kind of tweet it will be, and by whom. There are 3 […]