Dr. Trey Pennington has a full plate. He has an active consulting practice, a forthcoming book called “Spitball Marketing”, a blog, an online radio show (the must-listen “Social Media Professor“), and a Facebook page. He’s also founded several Social Media Clubs world-wide, and is active in a bunch of local and South Carolina organizations. (He’s [...]
Don’t Lose Your Social Media Joy
Watching the mini-mites play hockey at today’s tournament in Durango, Colorado, it struck me that these kids play for the pure joy of it. They don’t care who wins, who scores goals, who gets to be goalie. They care about having fun, and what the post-game snack might be. And as social media matures, I [...]
Get More Bait in the Water
How can you catch more fish? By using more poles. If you’re going to create social media content to establish or perpetuate thought leadership for you, your company, or your clients, you can’t silo your ideas. The old method of thought leadership was to create a white paper. A carefully crafted, highly edited, incredibly boring, [...]
How to Balance Your Personal and Professional Lives in Social Media
Does social media make you more comfortable, or less comfortable? For me, it’s both. As my friend Amber Naslund said when I interviewed her on Twitter, social media enables her to have friends that are not dictated by geography or circumstance. And to me, the ability to find people with whom you have a kinship, [...]
Crushing the Myth of B2B Social Media
In nearly every speech or Webinar I conduct, someone in the audience asks “But all this social media stuff doesn’t apply to B2B right?” Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer [...]
Trident Integrates Social Media with Print Ads
I promised you a couple weeks ago that in 2010 I would focus on social media integration and real business. Well, I’m starting a little early. Trident has released a new gum called Trident layers, which appears to be some sort of neapolitan ice cream-type multi-flavor concoction. (Personally, I’m okay with my gum tasting like [...]
5 Sure-Fire Ways to Operationalize Social Media
This post was written originally for Valeria Maltoni’s excellent new ebook about marketing in 2010. It includes terrific, thoughtful insights from Shannon Paul, Olivier Blanchard, Danny Brown, Amber Naslund, Jackie Huba, Gavin Heaton, Mark Earls, Rachel Happe, Jonathan MacDonald, and of course Valeria herself. Download it for free right here. Change Is At Hand Marketing [...]
Does Your Corporate Blog Measure Up
There’s a fair amount of agreement on principles on an effective blog, and even widespread head nodding regarding what success metrics are important. However, there’s very little available with regard to blog metrics benchmarking, and how your blog compares to others. I’m hoping to change that. And you can help by taking this short survey. [...]
The Colossal Ultimate List of 2010 Social Media Predictions
It’s a bird. It’s a plane. It’s social media. Do you feel like the world is shifting under your feet? I know I do. Marketing, communications, and customer service are changing and morphing like Joan Rivers’ face, and social media is the most-frequent agent of that change. Guessing what’s next in social media is everyone’s [...]
A Pinch of Social Media Makes a Helluva Broth
Guest post by Scott Severson (@scottseverson), President of ARAnet, Inc. in Minneapolis. He is widely published on the subject of digital marketing, and has been a driving force in the development of Adfusion, an article-based advertising solution that utilizes a two-click model to drive qualified and motivated consumers to its clients’ Web destinations. Do you [...]
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