Soon, social media will cease to be a job other than for a small number of senior managers that oversee social implementation cross-departmentally, predicts Jay Baer.
As 2014 comes to a close, we reflect on the incredible knowledge shared on the Social Pros Podcast. In December, we heard from MarketingProfs’ internal marketing expert; high-end realty company Corcoran Group; and Gartner’s digital marketing researcher. These Social Pros operate on different levels in very different fields. As always, their experiences are as varied as […]
If I could give every marketer a pop quiz, it’d only have one question: What’s the most important element in a campaign – cleverness, appearance, or relevance? Please tell me you got the right answer. It’s relevance, of course. Every marketer worth their salt has learned that message by now; all the pretty and witty […]
Guy Kawasaki, Chief Evangelist at Canva and author, joins the Social Pros Podcast this week along with Peg Fitzpatrick, Head of Social Strategy at Canva and author, to discuss optimizing your social media profile, how to get your content shared over and over, and the many tidbits of information they share in their new book: The Art of Social Media: Power Tips for Power Users.
Inevitably, you probably find yourself in a creative rut from time to time. When you find yourself at a loss for content ideas, step back and look at your topic from different perspectives. Chuck Frey describes his “3D” approach to tap back into writing about the industry, profession, or niche within which you work.