Content Marketing – Give Them Something to Talk About If customers and prospects are already chattering about your brand on the social Web, your social media initiative can focus primarily on becoming an authentic part of those existing conversations. If someone throws you a surprise party, you just need to show up – you don’t [...]
Why Social Supports Email in the Interactive Marketing Hub
A big distinction between email marketing and social media marketing is the difference between actual audience and potential audience. Email is all about actual audience. If someone signs up for your email updates when you send one out, that person will receive it in almost every case. Will that open it? Approximately 25% of the [...]
5 Step Process for Social Media Success
Social media makes big companies feel small again, and gives small companies a natural advantage because they are closer to their customers. It doesn’t matter what industry you’re in, you have interesting stories to tell. Finding and sharing them is the first step toward social media success. What is your process for harvesting stories within [...]
6 Lessons Learned From the Demise of MySpace
Once the undisputed king of social media (at least in the U.S.), MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace used to be Janet, and now it’s LaToya – at best. While the erosion of the MySpace user base has been [...]
Do You Have the Guts to Expect Social Media Failure
The fastest way to get your company to be on the social media sidelines is to get your company involved in social media. There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand [...]
The 8 Wrong Questions PR Firms Are Asking About Social Media
The enthusiasm about social media among public relations professionals is rampant, and encouraging. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are [...]
Is Twitter for Business Even Worth the Trouble?
We built our own Frankenstein. We are spending countless employee hours tweeting, retweeting, responding to tweets, figuring out whom to follow, secretly following celebs and athletes, and designing custom Twitter backgrounds. Nobody forced companies to get involved with their customers in this way. There was no law, edict, or pitchfork-wielding band of angry citizens. We [...]
Facebook Success Summit – 22 Sessions on Everything Facebook
Is Facebook important to you and your business? If it’s not now, it will be soon (see my post tomorrow for more on that). Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Despite Facebook’s apparent addiction to public relations missteps and half-baked schemes, they [...]
Social Media is the Servant of Strategy, Not the Master
Guest post by Mike Cassidy, a non-profit Senior Executive Director specializing in membership development, engagement and retention. His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “Why You’re the Key to Social Media Success” in which he succinctly describes one of the biggest obstacles facing [...]
3 Ways Infomercials Can Inspire Your Social Media
I know, I know. You’re thinking that I’m crazy. But, I’m not. I’ve been in marketing or advertising (online or otherwise) for 20 years. I’ve been thinking lately about why I got involved in social media. What was the attraction? I’ve realized it’s THE TRUTH. That’s something sorely missing from a lot of traditional advertising, [...]
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