Nick Westergaard, Chief Brand Strategist of Brand Driven Digital, drops by the Content Pros Podcast today to discuss the importance of building your brand from the bottom up and how it will help improve your content.
Mason Nelder, Director of Consumer Insights at Verizon, joins the Social Pros Podcast this week to discuss the incredible advantages, the challenges, and the long-term company-wide transformations made possible through the customer insights gained from social media.
In most companies, marketing owns social. But is that for the best? What if other departments stepped in to cover marketing’s blind spots?
We’ve had the first bans on Periscope (and Meerkat), the live-streaming apps. Now how are we going to enforce it? Curiously, the National Hockey League has banned live streaming in its arenas. You cannot use Meerkat or Periscope to broadcast National Hockey League playoff games. And to me, it’s incredibly […]
Joel Comm, co-author of “twitter power 3.0” and CEO of Joel Comm, Inc., joins the Social Pros Podcast this week to discuss Twitter’s move toward a Facebook user experience, its need for a higher character limit, and its future as a stand-alone service.
April’s Social Pros come from three countries: Canada, the Netherlands, and the U.S. Between them, they’ve studied law, theology, film & TV, mechanical engineering, and performing arts. Their responsibilities span from leading a social media team of over 150 to designing yo-yos. They each have a piece of advice for us: embrace mistakes, set goals, listen, and interact.
How do you build a brand? By understanding precisely how you are different. But you cannot do that all by yourself, says Jay Baer in this blog post and video.
Jason Keath, Founder & CEO of Social Fresh, drops by the Content Pros Podcast today to discuss content via conference presentations and the advantages of keeping things simple.
Steve Brown, Marketing Manager at CLYW, a high-end return top company, joins the Social Pros Podcast this week along with Chris Mikulin, CLYW’s Owner, to discuss high-end products on social media, the boosted reach of utilizing influencers, and the loyalty developed from one-on-one Snapchat engagement.
Amazing technological advances are making our lives easier. But are we going to regret the slippery slope we’re on? Jay Baer does a demo of Amazon Echo and asks some tough questions.
Brands are finally starting to recognize that maybe social media is a better place to interact with customers you HAVE rather than the customers you WANT. A new Slideshare presentation from Jay Baer.
Jon Steiert, Social Media Manager & PR Specialist at Pet360, Inc., joins the Social Pros Podcast this week to discuss social as a way to improve the customer experience, the value of listening on social, and the scalability of user-generated content.
Facebook video is hotter than ever, with more uploads than YouTube. Make the most of your next Facebook campaign with these 4 sharing tips.
Google is using its Fiber connectivity to fundamentally change the way television ads are bought and sold. This is a game changer over the long haul, says Jay Baer.
Mark Schaefer, Executive Director and Founder of Schaefer Marketing Solutions, stops by the Content Pros Podcast today to discuss the rise of the lazy marketer and the education and qualifications needed to avoid being one in today’s information-dense digital marketing environment.