It’s time we took the revolutionary power of Youtility and applied it to a whole new avenue: internal communication.
Youtility is marketing so useful, people would pay for it. Three new examples of incredibly useful marketing, at all stage of she sales funnel.
I’m not done banging the drum about the power of creating marketing so useful, people would pay for it. In fact, I’m just getting started. Today is a big day. Today is launch day for the first official Youtility ebook – Youtility for Accountants: Why Smart Accountants are Helping not Selling. This is a $2.99 […]
Today’s smart marketers are all about helping their audience — not hyping their products. That’s what I mean when I use the term “Youtility” — marketing so useful, people would pay for it. Marketing should have so much intrinsic value, people WANT to be exposed to it. (tweet this) I chronicled many examples of companies […]
We used to talk to a real person as a first step. To get familiar with the company. To learn more. To create bonds. Not now. Now we talk to a real person as a last resort, after we’ve kicked the informational tires so thoroughly that we absolutely must reach out to get our final […]
Last week was big for me, as I finally met Taxi Mike in person. I first found Taxi Mike and his content marketing prowess 3+ years ago, and he was the original inspiration for my best-selling book, Youtility. But I’d never met the man until this week, when I returned to beautiful Banff, Alberta to […]
Unless you’ve been off-planet, you’ve probably already seen, heard, felt, tasted and/or smelled more than one piece of content concerning Jay Baer’s new book Youtility: Why Smart Marketing is About Help, Not Hype (what, you missed the delicious Jay Baer Claws, available as a PDF you can output on that new 3D-printer oven?). In fact, […]
Whether you have small children, frequently travel, work in a hospital or share an office, each year presents the dreaded cold and flu season. We run from sneezing strangers, stock up on lotion to soothe overwashed, dried out hands, pop Vitamin D like it’s candy and kindly remind coworkers to please stay home when they’re […]
The future of marketing (and business) is solving customer problems succinctly and effectively. (tweet this) Actually, that’s always been the point of marketing and business, but evolutions in commerce thinking and consumer technology have made solving problems easier and smarter than ever. This, of course, is the whole point of Youtility, my new book about […]
If your marketing is sufficiently useful, your audience will keep your brand close – on their home screen, in their inbox, in their Twitter and Facebook feeds – and, when they need you, they’ll access whatever it is you’re bringing to the information party. This is the great benefit of Youtility – marketing so useful, […]
Yes, big data is all the rage and incredibly powerful. And yes, it’s seductive that we can just “run a report” to see what customers and prospects are doing online. But…. Data and insight are not the same things. (tweet this) Thirst for machined data can cause you to treat customer needs with LESS humanity […]
Youtility is marketing so useful, people would pay for it (if you asked them). It’s marketing customers actually want, instead of marketing that companies think they need. I first started thinking about Youtility in 2009, when I heard a speech by Robert Stephens, the founder of GeekSquad. Since then, companies of all sizes and shapes […]