Community Management, Social Media Case Studies, Social Media Monitoring

Are You Ready for the Opportunity Economy?

Sure, the speed and always-on nature of the real-time Web makes it a daunting and challenging environment. A single tweet, YouTube video, or blog post can be the spark that sets off a firestorm of controversy.

opportunity economy 300x244 Are You Ready for the Opportunity Economy?But while companies are rightly trying to get their heads around the concept that every customer is now a secret shopper and a potential reporter, not enough attention is being paid to the positive ramifications of real-time business.

The ability of companies to win hearts and minds through contextually appropriate, just in time marketing is the hallmark of the Opportunity Economy, and it has never been healthier.

Opportunities Via Geography

Recently, I was in downtown Flagstaff (where I live) and used Foursquare to check-in at a local restaurant. Immediately, a message popped up on my iPhone saying “since you’re so close, why not visit Tinderbox Kitchen? Named One of Arizona’s Top 25 Restaurants by Arizona Highways Magazine, show this message for a discount on an appetizer.” Imagine owning a restaurant, and then sending a staff member to the adjacent restaurant, where he or she would stand in the bar area and offer coupons to patrons. That type of rifle shot, competitive marketing would be unthinkable in the “real world”, but it happens every minute of every day on Foursquare. That’s the Opportunity Economy at work.

Opportunities Via Inquiry

One of the agencies I work with is Flint Communication, based in Fargo. One of their clients is SunButter, a spreadable food product made entirely from sunflower seeds. Most of SunButter’s customers have a disproportionate hankering for the taste of sunflower seeds (baseball players, Australian ex-pats that can’t get Vegemite). But, another significant potential customer base for SunButter are people with peanut allergies (like my son). A quick check of Yahoo! Answers for “peanut allergies” finds thousands of questions on the topic, with many asking for alternatives. SunButter could credibly answer those questions, and introduce their product in a helpful way. That’s the Opportunity Economy at work.

Opportunities Via Context

Musician Dave Carroll has been widely lauded for his “United Breaks Guitars” YouTube video that has now been seen more than 8.5 million times, and takes United Airlines out behind the woodshed for a musical ass-kicking. And while Carroll’s demonstration of the power of a single, scorned customer will populate business text books for decades, there’s another, better angle to the story.

Just 4 days after the United Breaks Guitars video launched, Bob Taylor and the folks at Taylor Guitars in San Diego (the brand played by Dave Carroll and broken by United), launched a “video response” on YouTube. Titled “Taylor Guitars Responds to United Breaks Guitars” it features an unedited Bob Taylor in the factory unspooling an array of helpful tidbits about airline rules, TSA guidelines, and the protective qualities of guitar cases. Useful and appropriate. And then the video wraps up with a reminder from Bob that the Taylor Guitars factory service center can repair all makes and models of guitars, not just Taylor’s and that they’ve seen it all. Guitars that were thought to be ruined, were brought back to life by the nurturing hands of the Taylor team. 450,000 views on YouTube, and counting. For a two minute video about guitar repair. How’s that for the Opportunity Economy?

To capitalize on the Opportunity Economy, you first have to understand that you cannot plan for it, or proactively harness it. Instead, you must first establish a protocol by which your company is CONSTANTLY listening for opportunities. And then you must empower your team members to capitalize on those opportunities immediately by using their best judgement. Whether it’s a tweet asking for a recommendation for auto body repair in Houston, to a Foursquare coupon, to a video response, opportunities to build your company surround you like never before in the history of business.

Are your ears big enough to find them?

(photo by Alan Vernon)

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    RT @kelvin8048

    Are You Ready for the Opportunity Economy? http://bit.ly/cjIp81

  • http://twitter.com/lauraclick/status/15700596324 Laura Click

    Are your ears big enough to take advantage of the opportunity economy? A great post by @jaybaer: http://bit.ly/c6yL7Z

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    Are your ears big enough to take advantage of the opportunity economy? A great post by @jaybaer: http://bit.ly/c6yL7Z

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    RT @jaybaer: Are You Ready for the Opportunity Economy? http://bit.ly/c4fc60

  • http://twitter.com/arikhanson/status/15703272681 arikhanson

    Is your org ready for the opportunity economy? Good read from @jaybaer for anyone who consults w/brands: http://bit.ly/cGC7JV

  • http://twitter.com/bisquich/status/15703506079 Lee Riley

    Are You Ready for the Opportunity Economy? #in http://viigo.im/3NO1

  • http://twitter.com/bisquich/status/15703506079 Lee Riley

    Are You Ready for the Opportunity Economy? #in http://viigo.im/3NO1

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    Are You Ready for the Opportunity Economy? #in http://viigo.im/3NO1

  • http://twitter.com/jennydevaughn/status/15704001927 Jenny DeVaughn

    Reading: Are You Ready for the Opportunity Economy by the amazing @JayBaer http://bit.ly/dypBUr

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    Reading: Are You Ready for the Opportunity Economy by the amazing @JayBaer http://bit.ly/dypBUr

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    Reading: Are You Ready for the Opportunity Economy by the amazing @JayBaer http://bit.ly/dypBUr

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    Reading: Are You Ready for the Opportunity Economy by the amazing @JayBaer http://bit.ly/dypBUr

  • http://www.birdsongcreative.com toni

    What I love is that we get to connect the dots. Biz owerns, clients, customers. We can take these very accessible tools and figure out how to create a customized mosaic that fits our lives personally – and as business owners, how to market professionally. Love this awesome time in business/marketing! Great post!

  • http://twitter.com/cegeland/status/15704170482 cegeland

    @jaybaer explains how companies that listen and respond appropriately can win the minds & hearts of consumers: http://ow.ly/1VARi

  • http://twitter.com/cegeland/status/15704170482 cegeland

    @jaybaer explains how companies that listen and respond appropriately can win the minds & hearts of consumers: http://ow.ly/1VARi

  • http://twitter.com/cegeland/status/15704170482 cegeland

    @jaybaer explains how companies that listen and respond appropriately can win the minds & hearts of consumers: http://ow.ly/1VARi

  • http://mediafunnel.com Derek

    Excellent reminder! You're absolutely spot in the last paragraph – we need to be constantly listening and ready and able to engage.

    While we may not be able to create opportunity, we can seize it when it appears, and most (if not all) of the tools for both monitoring and engaging are free, so to not do so is a sure way to get left behind!

    Thanks!

  • http://twitter.com/branddynamite/status/15705178235 Jeff Funk

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    RT @jaybaer: Are You Ready for the Opportunity Economy? http://bit.ly/c4fc60

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  • http://twitter.com/dorleem/status/15711814484 Dorlee Michaeli

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    RT @unmarketing: From the ManGenius RT @jaybaer: Are You Ready for the Opportunity Economy? http://bit.ly/c4fc60

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  • http://www.kherize5.com Suzanne Vara

    Listen. React. Listen some more and react some more the way that business is done today. There is a wealth of opportunity both off and online to be able to listen to what is being said necessarily about your company but the needs of the consumers. I work with small businesses and their first thoughts on listening is what are people saying about us. While this is important, they forget that the listening is also opportunity for led gen. Be there to be helpful to people who are in need of a service or a product. I guess it really goes to that it is not always about you – it is also about everyone around you.

    I suppose if we said generate leads by listening it may have an impact instead of listening to conversations to find new opportunities.

    @SuzanneVara

  • http://www.kherize5.com Suzanne Vara

    Listen. React. Listen some more and react some more the way that business is done today. There is a wealth of opportunity both off and online to be able to listen to what is being said necessarily about your company but the needs of the consumers. I work with small businesses and their first thoughts on listening is what are people saying about us. While this is important, they forget that the listening is also opportunity for led gen. Be there to be helpful to people who are in need of a service or a product. I guess it really goes to that it is not always about you – it is also about everyone around you.

    I suppose if we said generate leads by listening it may have an impact instead of listening to conversations to find new opportunities.

    @SuzanneVara

  • http://twitter.com/susanmontgomery/status/15713793789 Susan Montgomery

    RT @unmarketing: From the ManGenius RT @jaybaer: Are You Ready for the Opportunity Economy? http://bit.ly/c4fc60

  • http://twitter.com/braundoug/status/15714197260 Doug Braun

    Are You Ready for the Opportunity Economy? http://bit.ly/bpwoys – Jay Baer has some really good suggestions

  • http://www.Twitter.com/TheGirlPie @TheGirlPie

    Another swell post that I just have to salute. My business has such restrictions (some self-imposed) that very little new information applies to marketing it… but this: this post gives me a lot to think about.

    Your trio of categories and the clear examples are very helpful… this is another keeper, thanks a heap, Jay.

    ~GirlPie

  • http://twitter.com/actweb/status/15715937380 actweb.fr

    Very interesting, Are You Ready for the Opportunity Economy – Convince & Convert http://ht.ly/1VIxT

  • http://twitter.com/actweb/status/15715937380 actweb.fr

    Very interesting, Are You Ready for the Opportunity Economy – Convince & Convert http://ht.ly/1VIxT

  • http://twitter.com/actweb/status/15715937380 actweb.fr

    Very interesting, Are You Ready for the Opportunity Economy – Convince & Convert http://ht.ly/1VIxT

  • http://twitter.com/jeromelesur/status/15715938234 Jerome Lesur

    Very interesting, Are You Ready for the Opportunity Economy – Convince & Convert http://ht.ly/1VIyR

  • http://twitter.com/jeromelesur/status/15715938234 Jerome Lesur

    Very interesting, Are You Ready for the Opportunity Economy – Convince & Convert http://ht.ly/1VIyR

  • http://twitter.com/jeromelesur/status/15715938234 Jerome Lesur

    Very interesting, Are You Ready for the Opportunity Economy – Convince & Convert http://ht.ly/1VIyR

  • http://twitter.com/redfunnl/status/15715968405 Red Funnel

    Are You Ready for the Opportunity Economy? | Convince & Convert http://ht.ly/1VIzl

  • http://twitter.com/redfunnl/status/15715968405 Red Funnel

    Are You Ready for the Opportunity Economy? | Convince & Convert http://ht.ly/1VIzl

  • http://twitter.com/redfunnl/status/15715968405 Red Funnel

    Are You Ready for the Opportunity Economy? | Convince & Convert http://ht.ly/1VIzl

  • http://twitter.com/socialmediadiy/status/15715976125 Charlene Kingston

    The always brilliant @JayBaer explains the mechanics of the opportunity economy | http://bit.ly/aWhI7k

  • http://twitter.com/socialmediadiy/status/15715976125 Charlene Kingston

    The always brilliant @JayBaer explains the mechanics of the opportunity economy | http://bit.ly/aWhI7k

  • http://twitter.com/socialmediadiy/status/15715976125 Charlene Kingston

    The always brilliant @JayBaer explains the mechanics of the opportunity economy | http://bit.ly/aWhI7k

  • http://twitter.com/katieloumitch/status/15716127596 Kate Louise Mitchell

    @jaybaer – awesome post this AM http://ht.ly/1VIBx particularly, competitive marketing via @foursquare. Thanks Jay!

  • http://twitter.com/katieloumitch/status/15716127596 Kate Louise Mitchell

    @jaybaer – awesome post this AM http://ht.ly/1VIBx particularly, competitive marketing via @foursquare. Thanks Jay!

  • http://twitter.com/katieloumitch/status/15716127596 Kate Louise Mitchell

    @jaybaer – awesome post this AM http://ht.ly/1VIBx particularly, competitive marketing via @foursquare. Thanks Jay!

  • http://twitter.com/desertpanda13/status/15716551620 Jenna D. Rutschman

    Are you listening? RT @jaybaer: Are You Ready for the Opportunity Economy? http://bit.ly/c4fc60

  • http://twitter.com/desertpanda13/status/15716551620 Jenna D. Rutschman

    Are you listening? RT @jaybaer: Are You Ready for the Opportunity Economy? http://bit.ly/c4fc60

  • http://twitter.com/desertpanda13/status/15716551620 Jenna D. Rutschman

    Are you listening? RT @jaybaer: Are You Ready for the Opportunity Economy? http://bit.ly/c4fc60

  • http://twitter.com/susuh/status/15716798628 Susuh

    "Are You Ready for the #Opportunity #Economy?" @JayBaer http://bit.ly/c58fHV

  • http://twitter.com/susuh/status/15716798628 Susuh

    "Are You Ready for the #Opportunity #Economy?" @JayBaer http://bit.ly/c58fHV

  • http://twitter.com/djwaldow/status/15718377186 DJ Waldow

    Gotta love @jaybaer quotes, "…takes United Airlines out behind the woodshed for a musical ass-kicking." http://idek.net/1o7l

  • http://www.russhenneberry.com/ Russ Henneberry

    My personal, opportunity economy story — I monitor for the terms 'start a blog' on Twitter and if it appears someone is struggling to set up a blog — I gently link them to my screencast videos showing them step by step how to do it. Of course, I have an affiliate relationship with the hosting company recommended by the videos I created.

    Awesome stuff Jay — I love the way you bring real examples to social media. It really brings this stuff to life.

  • http://twitter.com/suzannevara/status/15719648490 Suzanne Vara

    Are You Ready for the Opportunity Economy | social media case studies | Social Media Consulting – Convince & Convert http://bit.ly/c37W4t

  • http://www.membershipjedi.com membershipjedi

    Ah, once more the oft lost art of listening is brought up. There are times when I feel I am monitoring more than listening and I have to break that habit. A barrier for many of us may be not recognizing the opportunity or delaying the reach for the brass ring out of fear. At least later today I will not reflect back and say “I really should have commented on Jay's blog post”.

    As always Jay, many thanks for the insight.

  • http://twitter.com/franckohrel/status/15719987343 Franck

    actweb: Very interesting, Are You Ready for the Opportunity Economy – Convince & Convert http://ht.ly/1VIxT http://ow.ly/17FcBb

  • http://twitter.com/lenoxpowell/status/15721090580 Lenox Powell

    RT @jaybaer: Are You Ready for the Opportunity Economy? http://bit.ly/c4fc60

  • http://twitter.com/lenoxpowell/status/15721090580 Lenox Powell

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  • http://twitter.com/soyculto/status/15721306532 Sebastien Yanni

    A MUST READ: A classic illustration a entrepreneur mindset via @jaybaer 's Are You Ready for the Opportunity Economy? http://bit.ly/dnSlwc

  • http://twitter.com/soyculto/status/15721306532 Sebastien Yanni

    A MUST READ: A classic illustration a entrepreneur mindset via @jaybaer 's Are You Ready for the Opportunity Economy? http://bit.ly/dnSlwc

  • http://twitter.com/richbecker/status/15721350713 Richard Becker

    Best Fresh Content Pick: Are You Ready for the Opportunity Economy? http://bit.ly/aXdk43 by @jaybaer

  • http://twitter.com/richbecker/status/15721350713 Richard Becker

    Best Fresh Content Pick: Are You Ready for the Opportunity Economy? http://bit.ly/aXdk43 by @jaybaer

  • http://twitter.com/drewmaniac/status/15721553524 Andrew Weaver

    RT @RichBecker Best Fresh Content Pick: Are You Ready for the Opportunity Economy? http://bit.ly/aXdk43 by @jaybaer

  • http://twitter.com/drewmaniac/status/15721553524 Andrew Weaver

    RT @RichBecker Best Fresh Content Pick: Are You Ready for the Opportunity Economy? http://bit.ly/aXdk43 by @jaybaer

  • http://twitter.com/drewmaniac/status/15721553524 Andrew Weaver

    RT @RichBecker Best Fresh Content Pick: Are You Ready for the Opportunity Economy? http://bit.ly/aXdk43 by @jaybaer

  • http://twitter.com/animhut/status/15721592713 Sri Ganesh.m

    RT @bkmacdaddy: Are You Ready for the Opportunity Economy? http://bit.ly/a1xaQQ

  • http://twitter.com/animhut/status/15721592713 Sri Ganesh.m

    RT @bkmacdaddy: Are You Ready for the Opportunity Economy? http://bit.ly/a1xaQQ

  • http://twitter.com/tuijaseipell/status/15721928921 Tuija Seipell

    RT @Sparksheet: Are you ready for a new buzzword/concept? RT @jaybaer: Are You Ready for the Opportunity Economy? http://bit.ly/c4fc60

  • http://twitter.com/selvan_tengy/status/15723917304 tom serona

    Are You Ready for the Opportunity Economy | social media case …: To capitalize on the Opportunity Economy, you f… http://bit.ly/91fxAC

  • http://twitter.com/davisjames24/status/15723965883 jamie davis

    Are You Ready for the Opportunity Economy | social media case …: To capitalize on the Opportunity Economy, you f… http://bit.ly/91fxAC

  • http://twitter.com/josehuitron Jose Huitron

    Jay, thanks for the great post! The new media landscape is a furtile ground for those who take a proactive approach to listening. Relevance and building trust starts when we listen and react. The opportunities are indeed there. I just had to share this on twitter… http://twitter.com/VistaHispano/status/15730336867

  • http://twitter.com/techguerilla/status/15725027854 Matt Ridings

    Are you nimble enough to succeed in the opportunity economy? http://su.pr/22IXti /via @jaybaer

  • http://twitter.com/techguerilla/status/15725027854 Matt Ridings

    Are you nimble enough to succeed in the opportunity economy? http://su.pr/22IXti /via @jaybaer

  • http://twitter.com/socialmouths/status/15725396924 Francisco Rosales

    RT @jaybaer: Are you nimble enough to succeed in the opportunity economy? http://su.pr/22IXti

  • http://twitter.com/ankurdinesh/status/15725554639 Ankur Sharma

    RT @jaybaer: Are you nimble enough to succeed in the opportunity economy? http://su.pr/22IXti

  • http://twitter.com/maitriquest/status/15725572952 Melissa Balmer

    @jaybaer great post! Smart and agile! To others read this! http://su.pr/22IXti

  • http://twitter.com/russhenneberry/status/15725724359 Russ Henneberry

    Awesome post –>>>> RT @jaybaer: Are you nimble enough to succeed in the opportunity economy? http://su.pr/22IXti

  • http://twitter.com/moneymoolahcash/status/15726277946 Mr Finance

    Are You Ready for the Opportunity Economy | social media case …: To capitalize on the Opportunity Economy, you f… http://bit.ly/91tF9Z

  • http://twitter.com/brianvinay/status/15726292001 Brian Vinay

    Are You Ready for the Opportunity Economy | social media case …: To capitalize on the Opportunity Economy, you f… http://bit.ly/91tF9Z

  • http://twitter.com/goldbullion09/status/15726324150 James Emery

    Are You Ready for the Opportunity Economy | social media case …: To capitalize on the Opportunity Economy, you f… http://bit.ly/91tF9Z

  • http://twitter.com/membershipjedi/status/15726396046 Mike Cassidy

    A must read for all on twitter. Thank you Jay! RT @jaybaer: Are you nimble enough to succeed in the opportunity economy? http://su.pr/22IXti

  • http://twitter.com/membershipjedi/status/15726396046 Mike Cassidy

    A must read for all on twitter. Thank you Jay! RT @jaybaer: Are you nimble enough to succeed in the opportunity economy? http://su.pr/22IXti

  • http://twitter.com/membershipjedi/status/15726396046 Mike Cassidy

    A must read for all on twitter. Thank you Jay! RT @jaybaer: Are you nimble enough to succeed in the opportunity economy? http://su.pr/22IXti

  • http://twitter.com/asgoodandbetter/status/15727247008 Asgood & Better

    Coming next: the Opportunity Economy. http://ow.ly/1VxyI (via @jaybaer)

  • http://twitter.com/internetcoachfr/status/15727495753 sadie harris

    Are You Ready for the Opportunity Economy? http://bit.ly/dgKtHL

  • http://seanshapcott.com/ Sean Shapcott

    Your last paragraph is DEAD ON and a good reminder. It's easy to forget how important it is to do that.

  • http://twitter.com/sadiemharris/status/15729040595 Sadie Harris

    Are You Ready for the Opportunity Economy? http://bit.ly/dgKtHL

  • http://twitter.com/sadiemharris/status/15729040595 Sadie Harris

    Are You Ready for the Opportunity Economy? http://bit.ly/dgKtHL

  • http://twitter.com/sadiemharris/status/15729040595 Sadie Harris

    Are You Ready for the Opportunity Economy? http://bit.ly/dgKtHL

  • http://twitter.com/soyculto/status/15729085392 Sebastien Yanni

    Are You Ready for the Opportunity Economy? http://bit.ly/dbv7Vh

  • http://twitter.com/soyculto/status/15729085392 Sebastien Yanni

    Are You Ready for the Opportunity Economy? http://bit.ly/dbv7Vh

  • http://twitter.com/soyculto/status/15729085392 Sebastien Yanni

    Are You Ready for the Opportunity Economy? http://bit.ly/dbv7Vh

  • http://twitter.com/anthonycenteno/status/15729259461 Anthony Centeno

    RT @jaybaer: Are You Ready for the Opportunity Economy? http://bit.ly/c4fc60

  • http://twitter.com/anthonycenteno/status/15729259461 Anthony Centeno

    RT @jaybaer: Are You Ready for the Opportunity Economy? http://bit.ly/c4fc60

  • http://twitter.com/vistahispano/status/15730336867 Vista Hispano

    Are you Ready for the Opportunity Economy?…http://bit.ly/cyhdc1 via @jaybaer #socialmedia #Latism

  • http://itarsenal.com/ Rob

    Love this Jay. I'm part of that opportunity income. I'm currently trying to turn tech support and best practices into a useful and trustworthy blog site/services. The opportunities, mishaps with technology viruses, popular gadgets and such all create a rapid opportunity path to jump on that popularity, host a video or post on a trending issue and gain traffic. Active listening required. Now if only I could figure out how to target the concept of tech support. Great stuff.

  • http://twitter.com/justinmwhitaker/status/15733873736 Justin Whitaker

    RT @jaybaer: Do you hear that? It's the Opportunity Economy. Is your business ready? http://bit.ly/c4fc60

  • http://twitter.com/pcmguy/status/15733983501 Larry Bruce

    RT @jaybaer: Do you hear that? It's the Opportunity Economy. Is your business ready? http://bit.ly/c4fc60; great stuff as always

  • http://twitter.com/djwaldow/status/15734055434 DJ Waldow

    FYI: All of Jay's posts are this good RT @jaybaer: Do you hear that? It's Opportunity Economy. Is your business ready? http://bit.ly/c4fc60

  • http://twitter.com/silversquare/status/15734113025 Raquel@SilverSquare

    RT @jaybaer: Do you hear that? It's the Opportunity Economy. Is your business ready? http://bit.ly/c4fc60

  • http://twitter.com/mmesocialmedia/status/15734159994 sadie harris

    Are You Ready for the Opportunity Economy? http://bit.ly/dgKtHL

  • http://twitter.com/flintgroup/status/15734563112 Flint Group

    Are You Ready for the Opportunity Economy? Great msg from our friend @jaybaer – http://bit.ly/coVexu

  • http://twitter.com/michaelpmalone/status/15734891805 Mike Malone

    RT @FlintGroup: Are You Ready for the Opportunity Economy? Great msg from our friend @jaybaer – http://bit.ly/coVexu

  • http://twitter.com/lindnerservice/status/15735485988 Doris C. Lindner

    RT @jaybaer: Do you hear that? It's the Opportunity Economy. Is your business ready? http://bit.ly/c4fc60

  • http://twitter.com/lindnerservice/status/15735485988 Doris C. Lindner

    RT @jaybaer: Do you hear that? It's the Opportunity Economy. Is your business ready? http://bit.ly/c4fc60

  • http://twitter.com/lindnerservice/status/15735485988 Doris C. Lindner

    RT @jaybaer: Do you hear that? It's the Opportunity Economy. Is your business ready? http://bit.ly/c4fc60

  • http://twitter.com/coreytyhurst/status/15735682881 Corey Tyhurst

    Awesome post! RT @jaybaer: Do you hear that? It's the Opportunity Economy. Is your business ready? http://bit.ly/c4fc60

  • http://twitter.com/seanshap/status/15736126596 Sean Shapcott

    I Highly Recommend reading this. As an owner you need to GET this RT @jaybaer: Opportunity Economy. http://bit.ly/c4fc60

  • http://twitter.com/vgiorgi/status/15739345339 Vince Giorgi

    RT @jaybaer: Do you hear that? It's the Opportunity Economy. Is your business ready? http://bit.ly/c4fc60

  • http://shwaag.com/ Eric Keosky-Smith

    In a blog full of so many great articles and takeouts – I think this statement stands out loudest for business “Whether it’s a tweet asking for a recommendation for auto body repair in Houston, to a Foursquare coupon, to a video response, opportunities to build your company surround you like never before in the history of business.” … yeah to those who run with it. Pity the typical company who can't see it.

  • http://shwaag.com/ Eric Keosky-Smith

    In a blog full of so many great articles and takeouts – I think this statement stands out loudest for business “Whether it’s a tweet asking for a recommendation for auto body repair in Houston, to a Foursquare coupon, to a video response, opportunities to build your company surround you like never before in the history of business.” … yeah to those who run with it. Pity the typical company who can't see it.

  • http://twitter.com/socialmktg_am/status/15742516968 Ann Marie Bland

    Are You Ready for the Opportunity Economy? http://bit.ly/c4fc60 RT @jaybaer:

  • http://twitter.com/socialmktg_am/status/15742516968 Ann Marie Bland

    Are You Ready for the Opportunity Economy? http://bit.ly/c4fc60 RT @jaybaer:

  • http://twitter.com/ingenesist/status/15742819451 ingenesist

    RT @jaybaer: Are You Ready for the Opportunity Economy? http://bit.ly/c4fc60

  • http://twitter.com/1tap/status/15747270666 Eric Keosky-Smith

    Are You Ready for the Opportunity Economy? – http://bit.ly/c4fc60 @jaybaer nails it *again* … must read for any business.

  • http://twitter.com/1tap/status/15747270666 Eric Keosky-Smith

    Are You Ready for the Opportunity Economy? – http://bit.ly/c4fc60 @jaybaer nails it *again* … must read for any business.

  • http://twitter.com/mhurson/status/15748494593 Mark Hurson

    RT @SeanShap: I Highly Recommend reading this. As an owner you need to GET this RT @jaybaer: Opportunity Economy. http://bit.ly/c4fc60

  • http://twitter.com/mhurson/status/15748494593 Mark Hurson

    RT @SeanShap: I Highly Recommend reading this. As an owner you need to GET this RT @jaybaer: Opportunity Economy. http://bit.ly/c4fc60

  • http://twitter.com/tdhurstsays/status/15749917754 Tyler Hurst

    Favs from me: 1Tap: Are You Ready for the Opportunity Economy? – http://bit.ly/c4fc60 @jaybaer nails it *again* ….. http://bit.ly/b7uzGN

  • http://www.its-rt.blogspot.com artee

    makes perfect sense…the elusive common sense…!!

  • http://www.its-rt.blogspot.com artee

    makes perfect sense…the elusive common sense…!!

  • http://twitter.com/wimvanhaeren/status/15765766175 wim vanhaeren

    RT @jaybaer: Are You Ready for the Opportunity Economy? http://bit.ly/c4fc60

  • http://twitter.com/socialmediacre/status/15766752792 SocialMediaCRE

    RT @jaybaer: Are You Ready for the Opportunity Economy? http://bit.ly/c4fc60

  • http://twitter.com/socialmediacre/status/15766752792 SocialMediaCRE

    RT @jaybaer: Are You Ready for the Opportunity Economy? http://bit.ly/c4fc60

  • http://twitter.com/socialmediacre/status/15766752792 SocialMediaCRE

    RT @jaybaer: Are You Ready for the Opportunity Economy? http://bit.ly/c4fc60

  • http://twitter.com/itsrt/status/15766913618 artee

    The elusive common sense in marketing? – http://bit.ly/c4fc60

  • http://twitter.com/itsrt/status/15766913618 artee

    The elusive common sense in marketing? – http://bit.ly/c4fc60

  • http://twitter.com/thinktank_/status/15767817749 ThinkTank Consulting

    Are You Ready for the Opportunity Economy? http://bit.ly/c4fc60 <— From Social Media Mobster @jaybaer

  • http://twitter.com/dougbruhnke/status/15773004643 Doug Bruhnke

    RT @jaybaer: Do you hear that? It's the Opportunity Economy. Is your business ready? http://bit.ly/c4fc60

  • http://twitter.com/jasonpinto/status/15776774177 Jason Pinto

    Loved this from @JayBaer: "Are You Ready for the Opportunity Economy?" – http://ilnk.me/2e18

  • http://twitter.com/jasonpinto/status/15776862031 Jason Pinto

    Wondering if Foursquare could help your business? @JayBaer provides an opportunity: http://ilnk.me/2e18

  • http://twitter.com/jderagon/status/15778870790 JDeragon

    @jaybaer. You Ready for the Opportunity Economy? http://bit.ly/9DxiaG

  • http://twitter.com/kyleplacy Kyle Lacy

    Good insight. There is a ton of noise out there. It's so important to listen and find what opportunities are presenting themselves. In all things in life you must first listen then react. Once again a great post

  • http://twitter.com/sarah_gore/status/15787183036 Sarah Gore

    Are You Ready for the Opportunity Economy? http://bit.ly/926XeK

  • http://twitter.com/ashleykingsley/status/15788261022 Ashley E. Kingsley

    RT @sarah_gore: Are You Ready for the Opportunity Economy? http://bit.ly/926XeK

  • http://twitter.com/ashleykingsley/status/15788261022 Ashley E. Kingsley

    RT @sarah_gore: Are You Ready for the Opportunity Economy? http://bit.ly/926XeK

  • http://twitter.com/ashleykingsley/status/15788261022 Ashley E. Kingsley

    RT @sarah_gore: Are You Ready for the Opportunity Economy? http://bit.ly/926XeK

  • http://twitter.com/regroupinc/status/15788830980 regroup

    Are you ready for the Opportunity Economy? http://bit.ly/bDZxBe – from @jaybaer

  • http://twitter.com/regroupinc/status/15788830980 regroup

    Are you ready for the Opportunity Economy? http://bit.ly/bDZxBe – from @jaybaer

  • http://twitter.com/robgranholm/status/15795204247 Robert Granholm

    The opportunity economy, trending topics help your biz. Use active listening to engage users. Stellar article http://su.pr/1DZLSv @jaybaer

  • http://twitter.com/robgranholm/status/15795204247 Robert Granholm

    The opportunity economy, trending topics help your biz. Use active listening to engage users. Stellar article http://su.pr/1DZLSv @jaybaer

  • http://twitter.com/toddschnick/status/15796115627 Todd Schnick

    RT @jaybaer: Are You Ready for the Opportunity Economy? http://bit.ly/c4fc60

  • http://twitter.com/internetcoachfr/status/15800728146 sadie harris

    Are You Ready for the Opportunity Economy? http://bit.ly/bEXmtM

  • http://twitter.com/mmesocialmedia/status/15813085352 sadie harris

    Are You Ready for the Opportunity Economy? http://bit.ly/bEXmtM

  • http://twitter.com/mmesocialmedia/status/15813085352 sadie harris

    Are You Ready for the Opportunity Economy? http://bit.ly/bEXmtM

  • http://twitter.com/mmesocialmedia/status/15813085352 sadie harris

    Are You Ready for the Opportunity Economy? http://bit.ly/bEXmtM

  • http://twitter.com/theitworkshop/status/15816918887 Darren Patoni

    Are You Ready for the Opportunity Economy? – http://bit.ly/c4fc60

  • http://twitter.com/theitworkshop/status/15816918887 Darren Patoni

    Are You Ready for the Opportunity Economy? – http://bit.ly/c4fc60

  • http://twitter.com/sadiemharris/status/15817699757 Sadie Harris

    Are You Ready for the Opportunity Economy? http://bit.ly/bEXmtM

  • http://howtogetmyexbackways.com/ Get Ex Back

    well, Sure, the speed and always-on nature of the real-time Web makes it a daunting and challenging environment.

  • http://howtogetmyexbackways.com/ Get Ex Back

    well, Sure, the speed and always-on nature of the real-time Web makes it a daunting and challenging environment.

  • http://twitter.com/speakology/status/15868669766 Tamsen Browne Reed

    Future Trend: RT @jaybaer: Are You Ready for the Opportunity Economy? http://bit.ly/c4fc60 [must read]

  • http://twitter.com/mmidas/status/15875853786 Mario Midas

    "Are You Ready for the #Opportunity #Economy?" @JayBaer http://bit.ly/c58fHV

  • http://twitter.com/johnfoleyjr/status/15883347486 John Foley

    Are You Ready for the Opportunity Economy? (via @jaybaer ) http://ilnk.me/2e2a

  • http://twitter.com/britthaaland/status/15888899316 Britt Haaland

    RT @jaybaer: Are You Ready for the Opportunity Economy? http://bit.ly/c4fc60

  • http://twitter.com/britthaaland/status/15888899316 Britt Haaland

    RT @jaybaer: Are You Ready for the Opportunity Economy? http://bit.ly/c4fc60

  • http://twitter.com/britthaaland/status/15888899316 Britt Haaland

    RT @jaybaer: Are You Ready for the Opportunity Economy? http://bit.ly/c4fc60

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  • http://twitter.com/zlinemedia/status/15933967978 zline media group

    RT @BrittHaaland: RT @jaybaer: Are You Ready for the Opportunity Economy? http://bit.ly/c4fc60

  • http://twitter.com/keewood/status/15933968372 Kevin Wood

    RT @BrittHaaland: RT @jaybaer: Are You Ready for the Opportunity Economy? http://bit.ly/c4fc60

  • http://twitter.com/keewood/status/15933968372 Kevin Wood

    RT @BrittHaaland: RT @jaybaer: Are You Ready for the Opportunity Economy? http://bit.ly/c4fc60

  • http://twitter.com/kbystrom/status/15942458332 Karen Bystrom

    Are You Ready for the Opportunity Economy? – http://bit.ly/c4fc60

  • http://twitter.com/50andfit/status/15949122379 Kazi

    Are You Ready for the Opportunity Economy? http://bit.ly/b35OWm

  • http://twitter.com/pickering/status/16023019926 Stephen Pickering

    RT @jaybaer: Are You Ready for the Opportunity Economy? http://om.ly/ljYa

  • http://twitter.com/kaliwinkler/status/16025209210 Kali Winkler

    RT @jaybaer: Are You Ready for the Opportunity Economy? http://om.ly/ljYa

  • http://www.binaryhaiku.com Todd @BinaryHaiku

    And you're right. Constantly listening for opportunities is the key.

  • http://twitter.com/fyiceo/status/16110403539 Herschellene Hudson

    RT @jaybaer: Are You Ready for the Opportunity Economy? http://om.ly/lnYX

  • http://twitter.com/fyiceo/status/16110403539 Herschellene Hudson

    RT @jaybaer: Are You Ready for the Opportunity Economy? http://om.ly/lnYX

  • http://twitter.com/puphenshin/status/16110767325 Paul J.P. Culpepper

    RT @jaybaer: Are You Ready for the Opportunity Economy? http://om.ly/lnYX

  • http://twitter.com/puphenshin/status/16110767325 Paul J.P. Culpepper

    RT @jaybaer: Are You Ready for the Opportunity Economy? http://om.ly/lnYX

  • http://twitter.com/puphenshin/status/16110767325 Paul J.P. Culpepper

    RT @jaybaer: Are You Ready for the Opportunity Economy? http://om.ly/lnYX

  • http://twitter.com/deborahtekkbuzz/status/16113099716 DeborahR.

    RT @jaybaer: Are You Ready for the Opportunity Economy? http://om.ly/lnYX

  • http://twitter.com/jamieforster/status/16142305051 Jamie Forster

    Are You Ready for the Opportunity Economy – Convince http://ow.ly/1VOGk // are you listening for opportunities?

  • http://twitter.com/andyproipbx/status/16143767414 Andy-proipbx

    RT @JamieForster: Are You Ready for the Opportunity Economy – Convince http://ow.ly/1VOGk // are you listening for opportunities?//like it

  • http://twitter.com/auhlig/status/16149579528 Andy Uhlig

    RT @jaybaer: Are You Ready for the Opportunity Economy? http://bit.ly/c4fc60

  • http://twitter.com/evolutionfiles/status/16163423660 Bear Files

    Are You Ready for the Opportunity Economy? http://bit.ly/cQj8dr via @jaybaer @johnfoleyjr

  • http://twitter.com/aschottmuller/status/16189530086 Angie Schottmuller

    JIT MARKETING: Are You Ready for the Opportunity Economy? http://bit.ly/cQj8dr @jaybaer @evolutionfiles #marketing

  • http://twitter.com/btdirectories/status/16346869576 btdirectories

    Are You Ready for the Opportunity Economy? – http://bit.ly/csCcDy #BTCustomerstreet

  • http://twitter.com/kristiinameme/status/16532667135 Kristiina Pääkkönen

    Opportunity economy is here: http://bit.ly/bbbLZ2 #somesi #nextopia

  • http://twitter.com/ioninteractive/status/16687089236 ion interactive

    RT @AnthonyCenteno RT @jaybaer: Are You Ready for the Opportunity Economy? http://bit.ly/c4fc60

  • http://twitter.com/devseo/status/16726947837 Alex Hall

    Are You Ready for the Opportunity Economy? – http://su.pr/1OD6us

  • http://twitter.com/2adproinkzoo/status/16736741746 Inkzoo

    Every Customer Now secret Shopper And Potential Reporter: http://bit.ly/b7murk Watch Your Social Media

  • http://twitter.com/2adproinkzoo/status/16736741746 Inkzoo

    Every Customer Now secret Shopper And Potential Reporter: http://bit.ly/b7murk Watch Your Social Media

  • http://twitter.com/griffininfo/status/16824868214 Jamie Griffin

    Are You Ready for the Opportunity Economy? – http://bit.ly/c4fc60

  • BTCustomerstreet

    http://is.gd/cMGSO – Are You Ready for the Opportunity Economy? #BTCustomerstreet

  • http://twitter.com/btdirectories/status/16828856290 btdirectories

    http://is.gd/cMGSO – Are You Ready for the Opportunity Economy? #BTCustomerstreet

  • http://amplify.com/search/Marc+Accetta+Scam Marc Accetta Scam

    Seeking for opportunities will keep the business running.

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  • http://eventreport.info/ Brian

    Interesting point. We get so wrapped up in SEO we can’t see the forest for the trees. The opportunity is all around and we are not even looking at times.

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