YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com

Social Media Success Summit 2011 – It’s On!

It’s an exciting day, and the lineup for the 2011 edition of Social Media Success Summit has been announced.

As a presenter, I am of course biased, but this may be the best combination of social media thinking in one virtual conference ever assembled. Do you agree?

300x250smss11 Social Media Success Summit 2011   Its On!
  • For a limited time, for $297 you get 22 social media live Webinars (that you can listen to again and again for one year)
  • Plus, you get free, instant access to my presentation “8 Steps to Creating a Winning Social Media Strategy

It’s an amazing lineup, including Jeremiah Owyang, Brian Solis, Frank Eliason, Mari Smith, Erik Qualman, Dan Zarrella, Andy Sernovitz, David Meerman Scott, Ann Handley, Steve Garfield, me and a bunch of other experienced social media types. (I’m not sure what more I need to do to get included in the official banner ad. WTF?) icon wink Social Media Success Summit 2011   Its On!

I’ve been a part of several of these summits – including the recent Blogging Success Summit. They are universally of extreme high quality, attract a huge audience (last year’s social media success summit had 2,500 registrations) and are an incredibly good deal.

May is Social Media Success Summit Month

The event (again, it’s a series of Webinars) runs throughout the month of May, and you get access for a full year thereafter. My session is “How to Hug Your Calculator: The 6 Step Process For Measuring Social Media”. It’s on the last day, May 26.

Sign up for Social Media Success Summit now, using this link or http://bit.ly/SMsuccess and I make a few bucks.

I hope to see you in the Webinar room. If you have any questions about SMSS, shoot me a note.

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About Jay Baer

Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of http://convinceandconvert.com and host of the Social Pros podcast.

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  • http://blog.socialmediahq.com Nick Robinson

    I hope to attend! I have attended FSS10 and BSS11, so let’s make it a Hat Trick with SSS11!

    • http://www.convinceandconvert.com jaybaer

      Nice Nick! You should get a T-shirt or something for that!

  • http://www.sfantis.com Sophia

    Hi Jay!
    I’m attending, I can’t wait! See you all there!

    -Sophia

  • letstalkandchat

    I just found a great company that builds websites for info products. To keep your costs low, they’ll mentor you on how to create your site, design a marketing funnel (one of the guys works in Hollywood and makes really slick videos), and the other guy programmed Myspace. If you’re looking to have professional web design for your small business and not waste any time or money then check their site out. Check them out: http://www.mikelmurphy.com/easy-info-product-site-system/