Content Marketing, Blogging and Content Creation

Top 5 Slideshare Marketing Tips

kristina allen Top 5 Slideshare Marketing TipsGuest post by Kristina Allen, Online Marketing Manager at ion interactive, the makers of the LiveBall marketing optimization software.

One of my favorite social marketing activities right now is creating Slideshare presentations. Slideshare is a directory of presentations. Think of it as YouTube, but for Powerpoint.

I really love creating short (read: easily consumable) but informative Slideshares (view example) and then socializing them with my networks. The presentations have been very effective content marketing pieces for me, and they can be for you as well.

Top 5 Slideshare Marketing Tips

    1. Use lots of visual metaphors
      As a general rule of thumb, PowerPoint type presentations shouldn’t be text heavy (less than 7 lines of text is considered a best practice by many). They’re a compliment to the speaker and not the other way around.When creating presentations as social content, they need to be even less text heavy. Think about it, when you’re in front of a room speaking, there are lots of social norms in play. You’re in the front so everyone knows to pay attention to you, and similarly everyone knows it would be rude for lots of people to walk out while you’re just getting started. However, online you have very little time to capture someone’s attention before they’re on to the next thing.  To quickly capture and keep interest I like to use pretty pictures.

      I usually include one large visual metaphor per slide and 1-3 sentences of advice that relates to the image.

      slideshare tips 300x263 Top 5 Slideshare Marketing Tips

    2. Include a call-to-action
      In the last slide I almost always include a call-to-action (in link or button form) for the viewer to get something additional. When they click the link or button they leave the Slideshare presentation and enter a landing page with a short form they fill out in order to receive something else of value.This allows me to generate leads for my sales team, and makes Slideshare a truly valuable social marketing activity with a strong and traceable ROI.
      slideshare tips 1 300x182 Top 5 Slideshare Marketing Tips
    3. Create lead gen campaigns with LeadShare
      One way to generate leads right from within the Slideshare presentation interface is to sign up for a Pro account (packages start at just $19/month) and start using LeadShare. LeadShare places a lead gen form within your presentation. You can choose if you want it to be located in the middle of your presentation or if you want it to appear after the last slide.With your pro account you’ll get minimum 30 leads per month, but you have to use their basic form, which doesn’t allow for any customization. I highly suggest using the Pay-Per-Lead function also available for Pro members, where you can customize the offer and the questions you want to ask. This allows you to better qualify leads for your sales team based on the answers you receive. It’s not expensive either, I currently ask two custom questions on my most used successful campaign and it only costs $5/lead.

      slideshare tips 2 300x259 Top 5 Slideshare Marketing Tips

    4. Keep the presentations short
      You want to keep your presentations short for two big reasons. One, you want the people to make it to your offer(s) at the end. And two, when they reach that offer they should want more because you’re presentation was high value and left them needing to know more about your topic.You can define “short” for yourself, but to me this means between 8-15 slides.
    5. Make descriptions and tags keyword rich
      When you upload each presentation, you’ll have the opportunity to do three important things: edit the title of the presentation, write a description and add tags.Make sure all of these are keyword rich (just like blog posts and videos) so they are more easily found!

Are you currently using Slideshare for content + social marketing? I’d love to hear how you’re doing it! Please check out the Post-Click Marketing blog – it’s all about marketing optimization. It’ll have a lot of advice similar to this post. Thanks!

  • http://trafficcoleman.com/blog/official-black-seo-guy/ Black Seo Guy

    These are some tips I will use at my next workshop this weekend..thanks

    “Black Seo Guy “Signing Off”

    • http://www.twitter.com/allenkristina Kristina Allen

      That’s great! Hope the tips help your workshop attendees improve their social/content marketing results. Be sure they understand the value of the LeadShare program in SlideShare. I’ve found it to be very valuable!

      • Sam

        Thanks for the great tips. I can’t stand boring presentations and I am a very dynamic speaker myself. I am going to check out leadshare too.

        Best,
        Sam

        • http://www.twitter.com/allenkristina Kristina Allen

          Sounds great! Let me know if you have any questions about leadshare. I’d be happy to answer them if I can!

  • Jenny Tsai

    Kristina, thank you for this good article. It helps me to learn a lot about how to be success on marketing.

    • http://www.twitter.com/allenkristina Kristina Allen

      Hi Jenny, glad you found the post helpful. Are you currently creating presentations as part of your content/social marketing strategy?

  • http://www.ferreemoney.com/blog SEO for Small Business Owners

    Over all, I agree with your recommendations. What would be GOOD to see, is a couple of SShare presentations you’ve come across that showcase someone using these techniques as a guide.

    • http://www.twitter.com/allenkristina Kristina Allen

      Hi, I included pictures and a link to an example in the article. If you’d like to see more examples, here is my whole slideshare account:

      http://www.slideshare.net/ioninteractive

      Hope that helps!

  • Anonymous

    Great tips Kristina. Another option for people who simply want to share high-res photos in a full screen slideshow is http://www.fullscreenphotos.com.

  • http://twitter.com/SvitlaSystemsIn Svitla Systems Inc.

    Thanks for nice tips. Could you please tell where do you find your images to slides, is it free photo banks or your designer :) ?

    • http://www.twitter.com/allenkristina Kristina Allen

      Hi! I use iStock (paid stock photo site) for most images although our designer creates custom images as needed.

      Flickr could be a great choice for finding images as well as some other free photo banks. My only advice is to just check and double check you have the full rights to use free images in promo materials if you go the free route.

  • http://twitter.com/TheRealSJR Stewart Rogers

    Nice article Kristina.

    Please be aware that LeadShare, as it is now, is going away. As of 28th March they are making it part of the new SlideShare Pro scheme, so you may want to update your article to reflect the proper terminology and features of SlideShare Pro.

    • http://www.twitter.com/allenkristina Kristina Allen

      Hi Stewart, thanks for the tip. Do you have a link to how leadshare is changing? I currently use it as a Pro slideshare user and haven’t been notified of any changes. I did a quick Google search and didn’t see anything about it either. Thanks!

  • http://twitter.com/PublicityHound Joan Stewart

    Kristina, how do Slideshare presentations rank in Google’s organic listings? (Very helpful article with specific tips.)

  • http://www.best-web-hosting-companies.com/ Kavya Hari

    Hello Kristina, you did a wonderful job on here. These tips are looking too good. And, thanks a lot for given worthy tips on here:-) But at the time, you have to short description about the title, so only it will attract the audience side. Thanks a lot for given here:-)

  • Christopher Price

    Hi Kristina, I found your tips fantastic and really helpful. I’ve had an attempt at Slideshare. from your advice. If you get the chance will you please have a look at it and provide me with your feedback?
    Many thanks,
    Christopher Price ([email protected])

    http://www.slideshare.net/2ergo/a-guide-to-mobile-marketing-for-ce-os

  • letstalkandchat

    If you’re looking for webinar software, then check out Evergreen Business System. Its perfect for marketers and let’s you automate the scheduling of your webinars, build your list, and even follow up with your webinar registrants. If you’re going to buy Evergreen Business System, then you might as well get a free bonus! So check out http://www.mikelmurphy.com/evergreen-business-system-bonus-webinar-software/ and you’ll get a great bonus that tells you how to create a webinar, what is a webinar, and a blueprint for making a successful one. None of the other people offering bonuses are offering this. Hurry in case the guy (some dude that worked on Lord of the RIngs) offering the bonus decides to pull it down.

  • swebit_inc

    I just wanted to say thanks for your time for these wonderful tips marketing.

    http://www.swebit.info

  • http://www.leatherjacket.fr/ Alex Barbarian

    Thanks for sharing the article its really good Cheers for that.
    http://www.leatherjacket.fr

  • http://www.leatherjacket.fr/ anthonycarlos123

    Thanks for letting me know about such great blogs.<a href=”http://www.leatherjacket.fr/products/Indiana-Jones-manteau-de-cuir-et-la-veste.html”>Indiana Jones costume</a>

  • http://bloggingfor.info/ thublogger

    Great tips Kristina! I’ve just uploaded my first slide and upon launching my new newsletter, I did think ahead of repurposing content to give slide audiences a new take on blogging. Thanks for your information, I will put some to good use!

  • http://www.crystalpurseshop.com/categories/Gold-Crystal-Bags gold clutches

    Really an amazing blog
    <a href=”http://www.crystalpurseshop.com/categories/Gold-Crystal-Bags”>gold clutches</a>

  • http://www.cosplayfit.com/products/The-Dark-Knight-Rises-Tom-Hardy-Bane-Cosplay-Coat.html Bane Coat

    Thanks for sharing such nice and useful blogs.

  • Micheal Carlos

    Yeah i agree with you.

  • Micheal Carlos
  • Beeingsocial

    slideshare is a great way to interact and share your content

  • Bob Josward

    Great tips. Very detailed. Thanks for sharing this one.
    http://www.crystalclear.net.au

  • kean

    i like this article , it’s very helpful for me …. thank you for share