Content Marketing, Convince and Convert, Social Media Staffing and Operations

Why Content Marketing Matters To Me And Should To You

Last week, Joe Pulizzi and his merry band of content strategists at Junta42 released new metrics, ranking the top content marketing blogs in the world. And guess what? The very blog that you’re reading came out #1.

Social Media Marketing Social Media Consulting Convince Convert Why Content Marketing Matters To Me And Should To YouThank you to everyone who reads Convince & Convert. Your feedback, comments, and support are what keep me doing this. Second, huge thanks to Joe and his team for the honor. To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration (Valeria Maltoni, Lee Odden, David Meerman Scott, and many others) is a real affirmation for what I’m trying to do.

So let’s talk more about that.

Sure, I pay attention to where I’m ranked in the AdAge Power 150 (a broader ranking of all marketing blogs), and I look at my search rankings, etc.  But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level.

We have entered an era where every business needs to consider themselves a TV station and a magazine, and the quicker you figure out your strategic content marketing plan, the faster you can use content to drive meaningful business results.

Is Your Company in the Content Marketing Industry?

What formerly was the sole bastion of the media, is now also a company bailiwick. Consider a content marketing 300x223 Why Content Marketing Matters To Me And Should To Youcompany like Kodak. Previously, content about Kodak products would have been created by the media. Photography magazines. CNET.com. Gizmodo and other tech blogs.

Now, Kodak is creating their own content that looks and feels quite similar. Reviews. Specs. Comparisons with other products in the category. Kodak (and thousands of other companies) are writing blogs, taking photos, uploading videos, making presentations and creating all sorts of other content. Why? Because content is the most efficient form of marketing available.

Content marketing is perhaps alone in its ability to be a successful endeavor at every phase of the customer lifecycle:

  • When a potential customer is using Google to research new digital cameras, what is going to get them to a Kodak site? Smart, optimized content.
  • When a potential customer has narrowed the options and wants to compare one camera to another, with an emphasis on image stabilization, what is going to get them to understand Kodak’s comparative merits? Smart, optimized content.
  • When a current customer wants to stay engaged with the brand, to learn about new products on the horizon and other updates, what’s going to turn them from a customer to an advocate? Smart, optimized content.

Content Marketing Doesn’t Go Stale

Further, unlike almost every other marketing tactic every devised, content marketing continues to pay dividends forever. Smart content creation doesn’t have an expiration date. It generates Web traffic (via search and social media linkages) and helps remove purchase impediments every day of every month. It’s an information annuity that can’t be replicated elsewhere. If you purchase a magazine ad to promote your company, that ad might generate a lot of new customers. But, when the next issue is printed, unless you advertise again, the flow of new customers stops. Content marketing is the exact opposite.

Your potential customers have questions about your company, your products, your services, your competitors. Creating and propagating smart, optimized content that succinctly answers those questions is the most direct line to sales and loyalty.

Of course, content alone is not the answer. Content without community, without approachability, without humanization and kinship is ineffective. Just as content that is focused on selling, rather than helping, is doomed to fail.

But, I’m excited about content marketing, as more and more companies recognize its potential. That’s why I write so many posts about content creation and efficiencies, likeBuilding a Social Content Ladder.

That’s why being named #1 for content marketing means so much to me. I think we’re just scratching the surface of what content marketing can and will become in terms of its importance to corporate marketers.

What do you think?

(photo by AMagill)

Related
  • http://www.b2bbloggers.com Jeremy Victor

    Jay,

    Congrats – I completely understand your feeling of affirmation as that is exactly the way I felt about http://www.b2bbloggers.com making the Junta42 at #24. We have a long way to go to get into the top 10, but to be included on the list with leaders like you is quite humbling (and exciting).

    You are leading the way with thoughts and statements like:

    “Content marketing is perhaps alone in its ability to be a successful endeavor at every phase of the customer lifecycle”

    It is so critical that we approach the use of content from a strategic perspective – and that is exactly what you do when you think about how content can be used and the impact it has at every customer touch point. Keep ‘em coming.

    Congrats again, one thing for certain, it’s a fun time to be a marketer.

  • http://twitter.com/swoodruff Steve Woodruff

    Huge congratulations, Jay – that's a great honor! No way to win this without long-term, thoughtful diligence – which is your forte.

  • http://twitter.com/swoodruff Steve Woodruff

    Huge congratulations, Jay – that's a great honor! No way to win this without long-term, thoughtful diligence – which is your forte.

  • http://twitter.com/djutilla Dean Jutilla

    Jay, well-deserved congratulations. Thanks for your consistently solid, insightful commentary and perspective.

  • http://twitter.com/djutilla Dean Jutilla

    Jay, well-deserved congratulations. Thanks for your consistently solid, insightful commentary and perspective.

  • http://twitter.com/djutilla Dean Jutilla

    Jay, well-deserved congratulations. Thanks for your consistently solid, insightful commentary and perspective.

  • http://twitter.com/djutilla Dean Jutilla

    Jay, well-deserved congratulations. Thanks for your consistently solid, insightful commentary and perspective.

  • http://twitter.com/djutilla Dean Jutilla

    Jay, well-deserved congratulations. Thanks for your consistently solid, insightful commentary and perspective.

  • http://twitter.com/djutilla Dean Jutilla

    Jay, well-deserved congratulations. Thanks for your consistently solid, insightful commentary and perspective.

  • http://echimarketing.com/ Eureka Janet

    Congrats, Jay…and thanks for this post. Nice and fresh, you've got my little brain cell twirling…looking at the content I produce in a new light. It's odd, I recently read a blog about how content is overrated. Seriously. and I was happy to read it…because I was tried of pushing myself to generate technically edgy content. But here, you make me realize that it's actually my intentions and authenticity behind the content that matters. Now I must dig a bit and clarify what those intentions truly are. Thanks for the homework~! *wink~!

  • http://echimarketing.com/ Eureka Janet

    Congrats, Jay…and thanks for this post. Nice and fresh, you've got my little brain cell twirling…looking at the content I produce in a new light. It's odd, I recently read a blog about how content is overrated. Seriously. and I was happy to read it…because I was tried of pushing myself to generate technically edgy content. But here, you make me realize that it's actually my intentions and authenticity behind the content that matters. Now I must dig a bit and clarify what those intentions truly are. Thanks for the homework~! *wink~!

  • http://echimarketing.com/ Eureka Janet

    Congrats, Jay…and thanks for this post. Nice and fresh, you've got my little brain cell twirling…looking at the content I produce in a new light. It's odd, I recently read a blog about how content is overrated. Seriously. and I was happy to read it…because I was tried of pushing myself to generate technically edgy content. But here, you make me realize that it's actually my intentions and authenticity behind the content that matters. Now I must dig a bit and clarify what those intentions truly are. Thanks for the homework~! *wink~!

  • http://blog.junta42.com Joe Pulizzi

    Really enjoyed this read Jay. Of course you are dead on (how could I think differently). And congrats on the #1 ranking!

    I think your point about being involved in the community is the toughest for companies to put their arms around. They think, “Hey, I'm producing great content…that should be enough.” Sadly, it isn't and it's a much harder sell to big brands in my opinion (“What, we really have to communicate with our customers?”).

    Making progress, but still a long way to go.

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  • http://twitter.com/BraunDoug Doug Braun

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  • http://twitter.com/BraunDoug Doug Braun

    A big congrats to you Jay! A well deserved honor. And good related insight as well in your post — as usual. Thanks.

  • http://twitter.com/BraunDoug Doug Braun

    A big congrats to you Jay! A well deserved honor. And good related insight as well in your post — as usual. Thanks.

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  • http://twitter.com/epublishmedia/status/12222952828 Rick Allen

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  • andyveilleux

    Interestingly enough, I found your blog through the list you placed first on. I'm happy to have found it, keep up the good work!

  • http://twitter.com/wedowebcontent/status/12223477761 WeDoWebContent

    RT @juntajoe: Why Content Marketing Matters To Me and Should To You by @jaybaer http://bit.ly/cUvPn6 Great point on Content & Community!

  • http://twitter.com/jobboarddoctor/status/12224261584 Jeff Dickey-Chasins

    Why Content Marketing Matters To Me And Should To You http://bit.ly/aQUzdO <–but it ain't easy. Takes lotsa time.

  • http://twitter.com/jobboarddoctor/status/12224261584 Jeff Dickey-Chasins

    Why Content Marketing Matters To Me And Should To You http://bit.ly/aQUzdO <–but it ain't easy. Takes lotsa time.

  • http://twitter.com/jennorris/status/12224374147 jennorris

    RT @epublishmedia: "Content that is focused on selling, rather than helping, is doomed to fail." @jaybaer http://j.mp/cMqvHN (via @juntajoe)

  • http://www.thesociallatte.com Jack Smith

    Congrats Jay, that is awesome and very well deserved.

    I like the term 'information annuity', I might have to use that! Also to your point, 'Content is not King' but rather 'Optimized content is King' along with other members of the court like approachability, humanization and kinship to create a ruling content kingdom.

  • http://www.thesociallatte.com Jack Smith

    Congrats Jay, that is awesome and very well deserved.

    I like the term 'information annuity', I might have to use that! Also to your point, 'Content is not King' but rather 'Optimized content is King' along with other members of the court like approachability, humanization and kinship to create a ruling content kingdom.

  • http://twitter.com/m1chelangel0/status/12226325027 m1chelangel0

    Why Content Marketing Matters To Me And Should To You – http://bit.ly/cOvghJ #Marketing

  • http://twitter.com/kopanomedia/status/12226325183 Kopano Media

    Why Content Marketing Matters To Me And Should To You – http://bit.ly/cOvghJ #Marketing

  • http://twitter.com/randylewiskemp/status/12226732204 Randy Kemp

    Why Content Marketing Matters To Me And Should To You http://bit.ly/bVVe9S

  • http://twitter.com/fabianogoldoni/status/12227462400 Fabiano Goldoni

    Por que estão surgindo tantas "agências de conteúdo". http://bit.ly/bVVe9S

  • http://twitter.com/fabianogoldoni/status/12227462400 Fabiano Goldoni

    Por que estão surgindo tantas "agências de conteúdo". http://bit.ly/bVVe9S

  • Kim Rockley

    Awesome, Jay. Good for you!

  • http://twitter.com/angeladaniello/status/12227921490 Angela Daniello

    RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8

  • http://twitter.com/angeladaniello/status/12227921490 Angela Daniello

    RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8

  • http://twitter.com/mohagan/status/12227978474 Michelle O’Hagan

    RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8

  • http://twitter.com/mohagan/status/12227978474 Michelle O’Hagan

    RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8

  • http://twitter.com/newraycom/status/12228181249 Ray Hiltz

    Is Your Company in the Content Marketing Industry? Why Content Marketing Matters To Me And Should To You http://ow.ly/1yRps

  • http://twitter.com/newraycom/status/12228181249 Ray Hiltz

    Is Your Company in the Content Marketing Industry? Why Content Marketing Matters To Me And Should To You http://ow.ly/1yRps

  • http://twitter.com/rayhiltz/status/12228182907 Ray Hiltz

    Is Your Company in the Content Marketing Industry? Why Content Marketing Matters To Me And Should To You http://ow.ly/1yRu3

  • http://twitter.com/rayhiltz/status/12228182907 Ray Hiltz

    Is Your Company in the Content Marketing Industry? Why Content Marketing Matters To Me And Should To You http://ow.ly/1yRu3

  • http://twitter.com/weintraub/status/12228898025 Weintraub Adv

    RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8

  • http://twitter.com/weintraub/status/12228898025 Weintraub Adv

    RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8

  • http://twitter.com/weintraub/status/12228898025 Weintraub Adv

    RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8

  • http://twitter.com/johnwhitepaper/status/12228898717 John White Paper

    RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8 #contentmarekting

  • http://twitter.com/johnwhitepaper/status/12228898717 John White Paper

    RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8 #contentmarekting

  • http://twitter.com/alexdesanti/status/12229599863 Alexandre de Santi

    Pq, além de mkt, conteúdo será sempre necessário. RT @fabianogoldoni: Pq estão surgindo tantas "agências de conteúdo". http://bit.ly/bVVe9S

  • http://twitter.com/brandonacox/status/12230073882 Brandon Cox

    RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8

  • http://twitter.com/brandonacox/status/12230073882 Brandon Cox

    RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8

  • http://twitter.com/sahilmalhan/status/12230103939 Sahil Malhan

    RT @brandonacox: RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8

  • http://twitter.com/socialtality/status/12230446147 SOCIALtality

    RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8

  • http://twitter.com/socialtality/status/12230446147 SOCIALtality

    RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8

  • http://twitter.com/socialtality/status/12230446147 SOCIALtality

    RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8

  • http://twitter.com/multicara/status/12230518519 Cara

    RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8

  • http://twitter.com/multicara/status/12230518519 Cara

    RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8

  • http://twitter.com/martinlieberman/status/12230538294 Martin Lieberman

    RT @jaybaer: Why Content Marketing Matters to Me and Should to You http://bit.ly/bP3WE8

  • http://twitter.com/lorenmcdonald/status/12230596010 Loren McDonald

    RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8 (Congrats Jay, & great post – Content is king!)

  • http://twitter.com/lorenmcdonald/status/12230596010 Loren McDonald

    RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8 (Congrats Jay, & great post – Content is king!)

  • http://twitter.com/tomtrush/status/12230716609 Tom Trush

    RT @jaybaer Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8

  • http://twitter.com/tomtrush/status/12230716609 Tom Trush

    RT @jaybaer Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8

  • http://twitter.com/pfurey/status/12230719313 Patrick Furey

    Why Content Marketing Matters http://ow.ly/1yT9r

  • http://twitter.com/pfurey/status/12230719313 Patrick Furey

    Why Content Marketing Matters http://ow.ly/1yT9r

  • http://twitter.com/rickyinmotion/status/12230733141 Richard Marginson

    RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8

  • http://twitter.com/rickyinmotion/status/12230733141 Richard Marginson

    RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8

  • http://twitter.com/susanbaier/status/12230748476 Susan Baier

    RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8 <- C&C takes #1 content blog – WOOT! Great insights.

  • http://twitter.com/susanbaier/status/12230748476 Susan Baier

    RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8 <- C&C takes #1 content blog – WOOT! Great insights.

  • http://twitter.com/fearlesscomp/status/12230758341 jeff ogden

    RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8

  • http://twitter.com/fearlesscomp/status/12230758341 jeff ogden

    RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8

  • http://twitter.com/jeff_ogden/status/12230760207 Jeff Ogden

    RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8

  • http://twitter.com/jeff_ogden/status/12230760207 Jeff Ogden

    RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8

  • http://twitter.com/morerocks/status/12230892351 morerocks

    Awesome read…RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8

  • http://twitter.com/morerocks/status/12230892351 morerocks

    Awesome read…RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8

  • http://twitter.com/donnaseyle/status/12230992286 Donna Seyle

    RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8

  • http://twitter.com/donnaseyle/status/12230992286 Donna Seyle

    RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8

  • http://twitter.com/s2company/status/12230997808 Shakespeare Squared

    RT @juntajoe: Why Content Marketing Matters To Me and Should To You by @jaybaer http://bit.ly/cUvPn6

  • http://twitter.com/s2company/status/12230997808 Shakespeare Squared

    RT @juntajoe: Why Content Marketing Matters To Me and Should To You by @jaybaer http://bit.ly/cUvPn6

  • http://twitter.com/thecoolestcool/status/12231110706 Ross Simmonds

    Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8 RT @jaybaer

  • http://twitter.com/thecoolestcool/status/12231110706 Ross Simmonds

    Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8 RT @jaybaer

  • http://twitter.com/josehuitron/status/12231135285 Jose Huitron

    "Content without community, without approachability, without humanization and kinship is ineffective." – @jaybaer via http://bit.ly/91SDxV

  • http://twitter.com/josehuitron/status/12231135285 Jose Huitron

    "Content without community, without approachability, without humanization and kinship is ineffective." – @jaybaer via http://bit.ly/91SDxV

  • http://twitter.com/myreactiveone/status/12231269959 reactiveone

    reading this –> RT @jaybaer: Why Content #Marketing Matters To Me And Should To You http://bit.ly/bP3WE8

  • http://twitter.com/myreactiveone/status/12231269959 reactiveone

    reading this –> RT @jaybaer: Why Content #Marketing Matters To Me And Should To You http://bit.ly/bP3WE8

  • http://twitter.com/myreactiveone/status/12231269959 reactiveone

    reading this –> RT @jaybaer: Why Content #Marketing Matters To Me And Should To You http://bit.ly/bP3WE8

  • http://twitter.com/daveradz/status/12231418049 David Radzialowski

    RT @S2Company: RT @juntajoe: Why Content Marketing Matters To Me and Should To You by @jaybaer http://bit.ly/cUvPn6

  • http://twitter.com/daveradz/status/12231418049 David Radzialowski

    RT @S2Company: RT @juntajoe: Why Content Marketing Matters To Me and Should To You by @jaybaer http://bit.ly/cUvPn6

  • http://twitter.com/maark/status/12231725400 Maark

    Congrats @jaybaer for being named #1 Content Marketing Blog. Read his latest. Why does Content Marketing matter to you? http://bit.ly/bVVe9S

  • http://twitter.com/patsiblogsquad/status/12232143863 Patsi Krakoff

    RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8

  • http://twitter.com/patsiblogsquad/status/12232143863 Patsi Krakoff

    RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8

  • http://twitter.com/lacorbeau/status/12232321145 Caroline Lacorbeau

    RT @Patsiblogsquad RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8 <good article>

  • http://twitter.com/lacorbeau/status/12232321145 Caroline Lacorbeau

    RT @Patsiblogsquad RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8 <good article>

  • http://twitter.com/marielefebvre/status/12232443422 Marie Lefebvre

    Content can not stand alone and shoud focus on helping, not selling. @jaybaer http://bit.ly/bP3WE8

  • http://twitter.com/thetimhayden/status/12232861756 Tim Hayden

    Content Marketing (#pageturner) thoughts from @jaybaer http://bit.ly/a4xvMu

  • http://twitter.com/thetimhayden/status/12232861756 Tim Hayden

    Content Marketing (#pageturner) thoughts from @jaybaer http://bit.ly/a4xvMu

  • http://twitter.com/thetimhayden/status/12232861756 Tim Hayden

    Content Marketing (#pageturner) thoughts from @jaybaer http://bit.ly/a4xvMu

  • http://twitter.com/redlincook/status/12233762950 Elise Redlin-Cook

    RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8

  • http://twitter.com/redlincook/status/12233762950 Elise Redlin-Cook

    RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8

  • http://twitter.com/trendingtechs/status/12234009629 Trending Technology

    Why Content Marketing Matters To Me And Should To You | Blogging and Content Creation | Social Media Consultin.. http://bit.ly/9mzESl

  • http://twitter.com/trendingtechs/status/12234009629 Trending Technology

    Why Content Marketing Matters To Me And Should To You | Blogging and Content Creation | Social Media Consultin.. http://bit.ly/9mzESl

  • http://twitter.com/bengiordano/status/12234274696 Ben Giordano

    Why Content Marketing Matters To Me And Should To You http://bit.ly/csXSU0

  • http://twitter.com/seasidecloth/status/12234771270 seaside cloth

    Why Content Marketing Matters To Me And Should To You – http://bit.ly/bP3WE8 (via @jaybaer)

  • http://twitter.com/seasidecloth/status/12234771270 seaside cloth

    Why Content Marketing Matters To Me And Should To You – http://bit.ly/bP3WE8 (via @jaybaer)

  • http://twitter.com/seasidecloth/status/12234771270 seaside cloth

    Why Content Marketing Matters To Me And Should To You – http://bit.ly/bP3WE8 (via @jaybaer)

  • http://twitter.com/biztipsdaily/status/12234874477 Rich McKinney

    Why Content Marketing Matters To Me And Should To You – http://bit.ly/bP3WE8 – RT @JayBaer

  • http://twitter.com/biztipsdaily/status/12234874477 Rich McKinney

    Why Content Marketing Matters To Me And Should To You – http://bit.ly/bP3WE8 – RT @JayBaer

  • http://twitter.com/biztipsdaily/status/12234874477 Rich McKinney

    Why Content Marketing Matters To Me And Should To You – http://bit.ly/bP3WE8 – RT @JayBaer

  • http://twitter.com/timconley/status/12235079186 Tim Conley

    RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8

  • http://twitter.com/bloomgfootprint/status/12235335576 Katie Fox

    RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/btdchA

  • http://twitter.com/bloomgfootprint/status/12235335576 Katie Fox

    RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/btdchA

  • http://twitter.com/video2010/status/12237219281 Ada Lau

    Why Content Marketing Matters To Me And Should To You | Blogging and Content Creatio… http://bit.ly/aKgW2t (via http://bit.ly/9TxCHb )

  • http://twitter.com/socialmedia_234/status/12237427037 Rudy Indrasakti

    Why Content Marketing Matters To Me And Should To You | Blogging and Content Creatio… http://bit.ly/aKgW2t (via http://bit.ly/bK0fFz )

  • http://twitter.com/jeromelesur/status/12238470492 Jerome Lesur

    Why Content Marketing Matters To Me And Should To You – Convince & Convert http://ow.ly/1yYCB

  • http://twitter.com/amyblack/status/12238626585 Amy Black

    Per @jaybaer "Content that is focused on selling, rather than helping, is doomed to fail." http://bit.ly/aIXJYf

  • http://twitter.com/amyblack/status/12238626585 Amy Black

    Per @jaybaer "Content that is focused on selling, rather than helping, is doomed to fail." http://bit.ly/aIXJYf

  • http://twitter.com/theesuite/status/12238657193 Dennis Baker

    RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8

  • http://twitter.com/sarahnelson_/status/12239626150 Sarah Nelson

    Why Content Marketing Matters http://bit.ly/9usk8n #hcsm #hcmktg #mktg

  • http://twitter.com/admixsocial Laura Jablonski

    Congrats, Jay, well deserved. As always, you inspire me.

  • http://twitter.com/admixsocial Laura Jablonski

    Congrats, Jay, well deserved. As always, you inspire me.

  • http://twitter.com/admixsocial Laura Jablonski

    Congrats, Jay, well deserved. As always, you inspire me.

  • http://twitter.com/claudeoggier/status/12241451625 Claude Oggier

    RT @AmberCadabra: From @jaybaer, Why Content Marketing Matters To Me And Should To You http://bit.ly/bjN5OO

  • http://twitter.com/marketingfltr/status/12241501790 Marketing Filter

    RT @AmberCadabra From @jaybaer, Why Content Marketing Matters To Me And Should To You http://bit.ly/bjN5OO

  • http://twitter.com/sharihudson/status/12241725171 Sharon Hudson

    RT @AmberCadabra: From @jaybaer, Why Content Marketing Matters To Me And Should To You http://bit.ly/bjN5OO

  • http://twitter.com/toinz/status/12241823691 Anthony Di Domizio

    RT @AmberCadabra: From @jaybaer, Why Content Marketing Matters To Me And Should To You http://bit.ly/bjN5OO

  • http://twitter.com/inet360/status/12241853900 TP1 Internet 360

    RT @AmberCadabra: From @jaybaer, Why Content Marketing Matters To Me And Should To You http://bit.ly/bjN5OO

  • http://twitter.com/matthiasmoreau/status/12242560375 Matthias Moreau

    Use Content Marketing to Build an Information Annuity. http://bit.ly/btdchA (via @jaybaer)

  • http://twitter.com/charlenemcm/status/12242722244 charlene mcmurtrie

    A must-read from #1 rated blog RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8

  • http://twitter.com/gbentley/status/12242737616 gbentley

    RT @AmberCadabra: From @jaybaer, Why Content Marketing Matters To Me And Should To You http://bit.ly/bjN5OO

  • http://twitter.com/ambercleveland/status/12242773689 Amber Cleveland

    Great read, look at other posts too. RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8

  • http://twitter.com/johnvlane/status/12242946614 John Lane

    content marketing = information annuity. really dig that term so i'll say it again: information annuity. http://idek.net/1KT4 (via @jaybaer)

  • http://twitter.com/benyschonfeld/status/12243324761 Beny Schonfeld

    From @jaybaer, another insightful post: Why Content Marketing Matters To Me And Should To You http://bit.ly/bnB2TA

  • http://twitter.com/bkmacdaddy/status/12243621737 bkmacdaddy designs

    Why Content Marketing Matters To Me And Should To You – http://bit.ly/9dSdJk

  • http://twitter.com/mckeenmatt/status/12243730679 Matt McKeen

    RT @DavidFinch: RT @jaybaer: Use Content Marketing to Build an Information Annuity. http://bit.ly/btdchA

  • http://twitter.com/chris_rinaldi/status/12244129282 Chris Rinaldi

    Still king. RT @AmberCadabra: From @jaybaer, Why Content Marketing Matters To Me And Should To You http://bit.ly/bjN5OO

  • http://twitter.com/jozemanue/status/12245260357 JoseManuel Rodriguez

    Why Content Marketing Matters To Me And Should To You – http://bit.ly/9dSdJk (via @bkmacdaddy)

  • http://twitter.com/jeffreyjkingman/status/12245435383 Jeffrey J Kingman

    RT @AmberCadabra: From @jaybaer, Why Content Marketing Matters To Me And Should To You http://bit.ly/bjN5OO

  • http://budurl.com/ynfr Megan

    First of all, *~*congratulations!!*~* w00t!
    The best part about content marketing is your market goes to you. I think well-established companies and even starting companies should take advantage of it. I remember a time when the internet was young. I visit sites of popular brands but they don't really have much information on their sites so I stopped visiting.
    I like the idea of building a community. It builds brand loyalty like a gym membership. (I'm sharing more tips regarding this here http://budurl.com/8m87 )
    Also, any successful company knows that you must always offer something new. There always have to be new content. This is true even for blogs, etc. If you don't offer something new, eventually people would start to forget you.

  • http://twitter.com/sweta_s_patel/status/12251071393 Sweta Patel

    Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8

  • http://twitter.com/sweta_s_patel/status/12251071393 Sweta Patel

    Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8

  • http://twitter.com/sweta_s_patel/status/12251071393 Sweta Patel

    Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8

  • http://twitter.com/sweta_s_patel/status/12251071393 Sweta Patel

    Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8

  • http://twitter.com/mikestenger/status/12251353349 Mike Stenger

    Why Content Marketing Matters To Me And Should To You http://ff.im/-j5b3K

  • http://twitter.com/mikestenger/status/12251353349 Mike Stenger

    Why Content Marketing Matters To Me And Should To You http://ff.im/-j5b3K

  • http://twitter.com/mikestenger/status/12251353349 Mike Stenger

    Why Content Marketing Matters To Me And Should To You http://ff.im/-j5b3K

  • http://twitter.com/cyberroth/status/12251691143 Julie C. Roth

    Why "content marketing is becoming fundamental to business success at every level" http://bit.ly/b6P5gj via @JayBaer

  • http://twitter.com/diofavatas/status/12255590861 Dio Favatas

    Why Content Marketing Matters To Me And Should To You | Blogging and Content Creation | Social Media Consulting – http://bit.ly/bAB55A

  • http://twitter.com/diofavatas/status/12255590861 Dio Favatas

    Why Content Marketing Matters To Me And Should To You | Blogging and Content Creation | Social Media Consulting – http://bit.ly/bAB55A

  • http://twitter.com/fichtnerbass/status/12255873383 MidwestVocalExp

    Why Content Marketing Matters To Me And Should To You | Blogging and Content Creation | Social Media Consulting – http://bit.ly/bAB55A

  • http://twitter.com/fichtnerbass/status/12255873383 MidwestVocalExp

    Why Content Marketing Matters To Me And Should To You | Blogging and Content Creation | Social Media Consulting – http://bit.ly/bAB55A

  • tedlsimon

    Congrats on the #1 ranking, Jay. I enjoy your posts and find you deliver one of the most thoughtful and helpful blogs around, period. Keep that great content coming!

  • tedlsimon

    Congrats on the #1 ranking, Jay. I enjoy your posts and find you deliver one of the most thoughtful and helpful blogs around, period. Keep that great content coming!

  • tedlsimon

    Congrats on the #1 ranking, Jay. I enjoy your posts and find you deliver one of the most thoughtful and helpful blogs around, period. Keep that great content coming!

  • tedlsimon

    Congrats on the #1 ranking, Jay. I enjoy your posts and find you deliver one of the most thoughtful and helpful blogs around, period. Keep that great content coming!

  • tedlsimon

    Congrats on the #1 ranking, Jay. I enjoy your posts and find you deliver one of the most thoughtful and helpful blogs around, period. Keep that great content coming!

  • tedlsimon

    Congrats on the #1 ranking, Jay. I enjoy your posts and find you deliver one of the most thoughtful and helpful blogs around, period. Keep that great content coming!

  • tedlsimon

    Congrats on the #1 ranking, Jay. I enjoy your posts and find you deliver one of the most thoughtful and helpful blogs around, period. Keep that great content coming!

  • http://twitter.com/tedlsimon/status/12266763879 Ted L. Simon

    I appreciate the insights on "Why Content Marketing Matters" from the blog of @jaybaer http://j.mp/aPtvcU Good perspective.

  • http://twitter.com/marketingfltr/status/12266838775 Marketing Filter

    RT @tedlsimon I appreciate the insights on "Why Content Marketing Matters" from the blog of @jaybaer http://j.mp/aPtvcU Good perspective.

  • http://twitter.com/rssirteubal/status/12266899233 Ignacio

    Why Content Marketing Matters To Me And Should To You | Blogging and Content Creation | Social Media Consulting – … http://bit.ly/cLv29q

  • http://twitter.com/suzannevara/status/12272478274 Suzanne Vara

    Why Content Marketing Matters To Me And Should To You | Blogging and Content Creation | Social Media Consulting – http://bit.ly/bAB55A

  • http://twitter.com/suzannevara/status/12272478274 Suzanne Vara

    Why Content Marketing Matters To Me And Should To You | Blogging and Content Creation | Social Media Consulting – http://bit.ly/bAB55A

  • http://twitter.com/thomassmith/status/12275992975 Thomas Smith

    RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8

  • http://twitter.com/thomassmith/status/12275992975 Thomas Smith

    RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8

  • http://twitter.com/thomassmith/status/12275992975 Thomas Smith

    RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8

  • http://twitter.com/michelelinn/status/12276843830 Michele Linn

    Why Content Marketing Matters To Me And Should To You by @jaybaer http://bit.ly/bP3WE8

  • http://twitter.com/michelelinn/status/12276843830 Michele Linn

    Why Content Marketing Matters To Me And Should To You by @jaybaer http://bit.ly/bP3WE8

  • http://twitter.com/emmies/status/12277521322 Emmies

    RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8 When businesses become a medium

  • http://twitter.com/emmies/status/12277521322 Emmies

    RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8 When businesses become a medium

  • http://twitter.com/emmies/status/12277521322 Emmies

    RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8 When businesses become a medium

  • http://twitter.com/emmies/status/12277521322 Emmies

    RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8 When businesses become a medium

  • http://twitter.com/talkbackmedia/status/12278252546 Talk Back Media

    Why #contentmarketing Matters To Me And Should To You – http://bit.ly/cCSOYc

  • http://twitter.com/mollycgaines/status/12281211001 Molly Carter Gaines

    Why Content Marketing Matters To Me And Should To You http://bit.ly/bVVe9S /via @jaybaer

  • http://twitter.com/atimarketing/status/12281395551 ATI Attraction Mktg

    Why Content Marketing Matters To Me And Should To You http://bit.ly/aQayyI

  • http://twitter.com/atimarketing/status/12281395551 ATI Attraction Mktg

    Why Content Marketing Matters To Me And Should To You http://bit.ly/aQayyI

  • http://twitter.com/vernongirl/status/12284443380 Courtenay Pitcher

    Why Content Marketing Matters To Me And Should To You – http://ow.ly/1zja3 via Jay Baer

  • http://twitter.com/vernongirl/status/12284443380 Courtenay Pitcher

    Why Content Marketing Matters To Me And Should To You – http://ow.ly/1zja3 via Jay Baer

  • http://twitter.com/mobilematter/status/12284589845 Lee Fergestrom

    RT @orangemarketing: Why Content Marketing Matters To Me And Should To You http://ow.ly/1yMZE

  • http://twitter.com/woldemarua/status/12284677912 Vlad Tim
  • http://twitter.com/woldemarua/status/12284677912 Vlad Tim
  • http://twitter.com/woldemarua/status/12284677912 Vlad Tim
  • http://twitter.com/hemantmmehta/status/12284865110 Hemant Mehta

    Why Content Marketing Matters To Me And Should To You http://ow.ly/1yMZE via @orangemarketing RT @mobilematter

  • http://twitter.com/hemantmmehta/status/12284865110 Hemant Mehta

    Why Content Marketing Matters To Me And Should To You http://ow.ly/1yMZE via @orangemarketing RT @mobilematter

  • http://twitter.com/hemantmmehta/status/12284865110 Hemant Mehta

    Why Content Marketing Matters To Me And Should To You http://ow.ly/1yMZE via @orangemarketing RT @mobilematter

  • http://twitter.com/hemantmmehta/status/12284865110 Hemant Mehta

    Why Content Marketing Matters To Me And Should To You http://ow.ly/1yMZE via @orangemarketing RT @mobilematter

  • http://twitter.com/infioreworks/status/12285215079 April E. Simons

    Why Content Marketing Matters to me and Should to you http://bit.ly/9Ayah8 (@jaybaer via Convince & Convert)

  • http://twitter.com/infioreworks/status/12285215079 April E. Simons

    Why Content Marketing Matters to me and Should to you http://bit.ly/9Ayah8 (@jaybaer via Convince & Convert)

  • http://twitter.com/infioreworks/status/12285215079 April E. Simons

    Why Content Marketing Matters to me and Should to you http://bit.ly/9Ayah8 (@jaybaer via Convince & Convert)

  • http://twitter.com/infioreworks/status/12285215079 April E. Simons

    Why Content Marketing Matters to me and Should to you http://bit.ly/9Ayah8 (@jaybaer via Convince & Convert)

  • http://twitter.com/torgerson/status/12285470050 torgerson

    RT @orangemarketing: Why Content Marketing Matters To Me And Should To You http://ow.ly/1yMZE /via @mobilematter

  • http://twitter.com/chicago_pr_pro/status/12287371216 Lisa Gunggoll

    Does your company have a content marketing plan? @jaybaer tells why this should matter to all #marketing, #PR pros http://simurl.com/wecruw

  • http://twitter.com/whosty/status/12290354751 Sandra Weber

    Why Content Marketing Matters To Me And Should To You http://bit.ly/ci7QDL RT @jaybaer

  • http://twitter.com/whosty/status/12290354751 Sandra Weber

    Why Content Marketing Matters To Me And Should To You http://bit.ly/ci7QDL RT @jaybaer

  • http://twitter.com/nafkman/status/12290486960 Nafkman Valdes

    RT @mollycgaines: Why Content Marketing Matters To Me And Should To You http://bit.ly/bVVe9S /via @jaybaer

  • http://twitter.com/nafkman/status/12290486960 Nafkman Valdes

    RT @mollycgaines: Why Content Marketing Matters To Me And Should To You http://bit.ly/bVVe9S /via @jaybaer

  • http://massoutsourcer.com Massy

    Content marketing is sooo important… great to read these resources..

  • http://twitter.com/staff_md/status/12297722747 Amos Tayts

    @jaybaer: Why Content Marketing Matters To Me And Should To You – and you and you http://bit.ly/bP3WE8 – Convince and Convert

  • http://twitter.com/staff_md/status/12297722747 Amos Tayts

    @jaybaer: Why Content Marketing Matters To Me And Should To You – and you and you http://bit.ly/bP3WE8 – Convince and Convert

  • http://twitter.com/britthaaland/status/12297793282 Britt Haaland

    RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8

  • http://recessionsolution.wordpress.com scott aughtmon @rampbusinesses

    Congratulations, Jay. That's a great accomplishment.

    My two favorite sections of your post:

    1. “We have entered an era where every business needs to consider themselves a TV station and a magazine…”

    2. “Content without community, without approachability, without humanization and kinship is ineffective.”

    I'd also add that content that isn't unique in message – or at least in perspective or presentation, or is also ineffective.

  • http://twitter.com/rampbusinesses/status/12305288409 Scott Aughtmon

    You should check out @jaybaer new blog post "Why Content Marketing Matters To Me And Should To You" – http://ow.ly/1zvMt – It's really good!

  • http://twitter.com/rampbusinesses/status/12305288409 Scott Aughtmon

    You should check out @jaybaer new blog post "Why Content Marketing Matters To Me And Should To You" – http://ow.ly/1zvMt – It's really good!

  • http://twitter.com/jamesryanj/status/12310482171 James Ryan Jeansonne

    Great content #marketing article http://bit.ly/bVVe9S via @jaybaer

  • http://twitter.com/jamesryanj/status/12310482171 James Ryan Jeansonne

    Great content #marketing article http://bit.ly/bVVe9S via @jaybaer

  • http://twitter.com/socialmedia_234/status/12310897302 Rudy Indrasakti

    Why Content Marketing Matters To Me And Should To You | Blogging and Content Creatio… http://bit.ly/aKgW2t (via http://bit.ly/adjYx1 )

  • http://twitter.com/socialmedia_234/status/12310897302 Rudy Indrasakti

    Why Content Marketing Matters To Me And Should To You | Blogging and Content Creatio… http://bit.ly/aKgW2t (via http://bit.ly/adjYx1 )

  • http://twitter.com/jfaris/status/12313561698 John Faris

    Why Content Marketing Matters…"It’s an info annuity that cant be replicated" (That's why they call em digital assets) http://bit.ly/byZt2v

  • http://twitter.com/jfaris/status/12313561698 John Faris

    Why Content Marketing Matters…"It’s an info annuity that cant be replicated" (That's why they call em digital assets) http://bit.ly/byZt2v

  • http://twitter.com/jfaris/status/12313561698 John Faris

    Why Content Marketing Matters…"It’s an info annuity that cant be replicated" (That's why they call em digital assets) http://bit.ly/byZt2v

  • http://twitter.com/jfaris/status/12313561698 John Faris

    Why Content Marketing Matters…"It’s an info annuity that cant be replicated" (That's why they call em digital assets) http://bit.ly/byZt2v

  • http://twitter.com/mcort/status/12316192126 Michelle Corteggiano

    Why Content Marketing Matters To Me And Should To You http://bit.ly/aQayyI

  • http://twitter.com/mcort/status/12316192126 Michelle Corteggiano

    Why Content Marketing Matters To Me And Should To You http://bit.ly/aQayyI

  • http://twitter.com/mcort/status/12316192126 Michelle Corteggiano

    Why Content Marketing Matters To Me And Should To You http://bit.ly/aQayyI

  • http://twitter.com/mcort/status/12316192126 Michelle Corteggiano

    Why Content Marketing Matters To Me And Should To You http://bit.ly/aQayyI

  • http://twitter.com/donnaseyle/status/12316828908 Donna Seyle

    RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8 http://bit.ly/bruqqT

  • http://twitter.com/donnaseyle/status/12316828908 Donna Seyle

    RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8 http://bit.ly/bruqqT

  • http://twitter.com/stevesonn/status/12318670379 Steve Sonn

    Is your content working for you?
    http://ping.fm/Pm632

  • http://twitter.com/mindsprout/status/12323359523 Sarah Hartshorn

    Why Content Marketing Matters To Me And Should To You http://ow.ly/1zzIA

  • http://twitter.com/laurenleeonline/status/12330443815 Lauren Lee

    RT @juntajoe: Why Content Marketing Matters To Me and Should To You by @jaybaer http://bit.ly/cUvPn6 Great point on Content & Community!

  • http://principlesoffailure.blogspot.com/ SHerdegen

    I agree. This whole thing we call “community” is about providing value. Yes, bills need to get paid. But let's face it, we're so far ahead of our ancestors (even one generation ago) it's not even funny. We can afford to provide some free content.

    The beauty of it is, it's a self-perpetuating cycle. When people benefit from valuable free content they're inspired to give back to the community from which we all benefit.

    Economies developed to support the individual, not the other way around.

  • http://principlesoffailure.blogspot.com/ SHerdegen

    I agree. This whole thing we call “community” is about providing value. Yes, bills need to get paid. But let's face it, we're so far ahead of our ancestors (even one generation ago) it's not even funny. We can afford to provide some free content.

    The beauty of it is, it's a self-perpetuating cycle. When people benefit from valuable free content they're inspired to give back to the community from which we all benefit.

    Economies developed to support the individual, not the other way around.

  • http://principlesoffailure.blogspot.com/ SHerdegen

    I agree. This whole thing we call “community” is about providing value. Yes, bills need to get paid. But let's face it, we're so far ahead of our ancestors (even one generation ago) it's not even funny. We can afford to provide some free content.

    The beauty of it is, it's a self-perpetuating cycle. When people benefit from valuable free content they're inspired to give back to the community from which we all benefit.

    Economies developed to support the individual, not the other way around.

  • http://twitter.com/kristiinameme/status/12341767020 Kristiina Pääkkönen

    Oletko valmis alkamaan mediaksi? http://ping.fm/sJijd

  • http://twitter.com/diofavatas/status/12342243847 Dio Favatas

    Why Content Marketing Matters To Me And Should To You | http://bit.ly/bP3WE8

  • http://twitter.com/sherdegen/status/12345166419 Siddhartha Herdegen

    This is about site content vs. advertising. Good RT @DioFavatas Why Content Marketing Matters To Me And Should To You | http://bit.ly/bP3WE8

  • http://twitter.com/sherdegen/status/12345166419 Siddhartha Herdegen

    This is about site content vs. advertising. Good RT @DioFavatas Why Content Marketing Matters To Me And Should To You | http://bit.ly/bP3WE8

  • http://twitter.com/kristinelee8/status/12345373640 Kristine Lee

    RT @DioFavatas: Why Content Marketing Matters To Me And Should To You | http://bit.ly/bP3WE8

  • http://twitter.com/kristinelee8/status/12345373640 Kristine Lee

    RT @DioFavatas: Why Content Marketing Matters To Me And Should To You | http://bit.ly/bP3WE8

  • http://twitter.com/sweta_s_patel/status/12352070663 Sweta Patel

    Why Content Marketing Matters To Me and Should To You by @jaybaer http://bit.ly/cUvPn6 Great point on Content & Community!

  • http://twitter.com/matthewcmoore/status/12352959545 Matthew Moore

    http://bit.ly/9vpO4y Great read about how quality content markets and lives forever.

  • http://twitter.com/sadiemharris/status/12362143636 Sadie Harris

    Why Content Marketing Matters To Me And Should To You http://bit.ly/cz0Rld

  • http://twitter.com/mmesocialmedia/status/12362328435 sadie harris

    RT @SadieMHarris: Why Content Marketing Matters To Me And Should To You http://bit.ly/cz0Rld

  • http://twitter.com/rhurni Roger Hurni

    Nice going JB. Just goes to prove that content is still king.

  • http://twitter.com/rhurni Roger Hurni

    Nice going JB. Just goes to prove that content is still king.

  • http://twitter.com/rhurni Roger Hurni

    Nice going JB. Just goes to prove that content is still king.

  • http://twitter.com/rhurni Roger Hurni

    Nice going JB. Just goes to prove that content is still king.

  • http://twitter.com/rhurni Roger Hurni

    Nice going JB. Just goes to prove that content is still king.

  • http://twitter.com/rhurni Roger Hurni

    Nice going JB. Just goes to prove that content is still king.

  • http://twitter.com/rhurni Roger Hurni

    Nice going JB. Just goes to prove that content is still king.

  • http://twitter.com/rhurni Roger Hurni

    Nice going JB. Just goes to prove that content is still king.

  • http://twitter.com/rhurni Roger Hurni

    Nice going JB. Just goes to prove that content is still king.

  • http://twitter.com/rhurni Roger Hurni

    Nice going JB. Just goes to prove that content is still king.

  • http://twitter.com/rhurni Roger Hurni

    Nice going JB. Just goes to prove that content is still king.

  • http://twitter.com/rhurni Roger Hurni

    Nice going JB. Just goes to prove that content is still king.

  • http://twitter.com/rhurni Roger Hurni

    Nice going JB. Just goes to prove that content is still king.

  • http://twitter.com/mmesocialmedia/status/12369070377 sadie harris

    Why Content Marketing Matters To Me And Should To You http://bit.ly/cz0Rld

  • http://twitter.com/visability_ca/status/12370318087 Visability Tweets

    RT @juntajoe: Why Content Marketing Matters To Me and Should To You by @jaybaer http://bit.ly/cUvPn6 Great point on Content & Community!

  • http://twitter.com/socialmedia_65/status/12393681504 TOM LEE

    Why Content Marketing Matters To Me And Should To You | Blogging and Content Creatio… http://bit.ly/aKgW2t (via http://bit.ly/a1NukE )

  • http://twitter.com/internetcoachfr/status/12395076535 sadie harris

    Why Content Marketing Matters To Me And Should To You http://bit.ly/cz0Rld

  • http://twitter.com/internetcoachfr/status/12395076535 sadie harris

    Why Content Marketing Matters To Me And Should To You http://bit.ly/cz0Rld

  • http://twitter.com/elizabethsosnow/status/12397481423 Elizabeth Sosnow

    "Content marketing = an information annuity that can’t be replicated elsewhere." via @jaybaer http://bit.ly/9C1wO1

  • http://twitter.com/elizabethsosnow/status/12397481423 Elizabeth Sosnow

    "Content marketing = an information annuity that can’t be replicated elsewhere." via @jaybaer http://bit.ly/9C1wO1

  • http://twitter.com/thecoolestcool/status/12406454410 Ross Simmonds

    RT @SadieMHarris: Why Content Marketing Matters To Me And Should To You http://bit.ly/cz0Rld

  • http://twitter.com/ajhuisman/status/12443041832 AJ Huisman

    Why Content Marketing Matters To Me And Should To You: http://bit.ly/bP3WE8 (via @jaybaer )

  • http://twitter.com/ajhuisman/status/12443041832 AJ Huisman

    Why Content Marketing Matters To Me And Should To You: http://bit.ly/bP3WE8 (via @jaybaer )

  • http://twitter.com/benblackler/status/12450032777 Ben Blackler

    Great blog on why brands should think like publishers http://bit.ly/dmn1Jf and my own blog on the same topic http://bit.ly/bo8Q5o

  • http://twitter.com/benthenavigator/status/12450033026 Ben Blackler

    Great blog on why brands should think like publishers http://bit.ly/dmn1Jf and my own blog on the same topic http://bit.ly/bo8Q5o

  • http://twitter.com/bisquich/status/12453778664 Lee Riley

    Why Content Marketing Matters To Me And Should To You #li http://viigo.im/3d2l

  • http://twitter.com/jacqteo/status/12453782551 Jacqueline Teo

    Why Content Marketing Matters To Me And Should To You — http://ow.ly/1A6WG

  • http://twitter.com/tabithaedwards/status/12465626664 Tabitha Edwards

    Why Content Marketing Matters To Me And Should To You http://bit.ly/dkQ536

  • http://twitter.com/talmadge/status/12468875321 Talmadge

    Why Content Marketing Matters To Me And Should To You | Blogging and Content Creation | Convince & Convert http://bit.ly/afFK72

  • http://massoutsourcer.com Massy

    Do you use compete ranking at all? Yours is 25,438 on my end.. Anyway congrats on being #1 :)

  • http://massoutsourcer.com Massy

    Do you use compete ranking at all? Yours is 25,438 on my end.. Anyway congrats on being #1 :)

  • http://twitter.com/donchounard/status/12476835828 Don Chounard

    RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8

  • http://twitter.com/donchounard/status/12476835828 Don Chounard

    RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8

  • http://twitter.com/deanpiccirillo/status/12508183018 Dean Piccirillo

    Why Content Marketing Matters To Me And Should To You via Convince and Convert #b2b #marketing #inboundmarketing http://viigo.im/3dOU

  • http://twitter.com/deanpiccirillo/status/12508183018 Dean Piccirillo

    Why Content Marketing Matters To Me And Should To You via Convince and Convert #b2b #marketing #inboundmarketing http://viigo.im/3dOU

  • http://twitter.com/blurgroup/status/12509972115 blur Group

    Why Content Marketing Matters To Me And Should To You http://ow.ly/1ACJ7

  • http://twitter.com/jakecripe/status/12535385888 Jake Cripe

    RT @SadieMHarris Why Content Marketing Matters To Me And Should To You http://bit.ly/cz0Rld

  • http://twitter.com/blurgroup/status/12537185870 blur Group

    Why Content Marketing Matters To Me And Should To You http://ow.ly/1ACPt

  • http://twitter.com/blurgroup/status/12537185870 blur Group

    Why Content Marketing Matters To Me And Should To You http://ow.ly/1ACPt

  • http://nathanhangen.com/blog Nathan Hangen

    At least you're honest about it. Some would have you believe that content alone is good enough, but networks and reach are so important these days.

  • http://twitter.com/nhangen/status/12674798458 Nathan Hangen

    RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8

  • http://twitter.com/juhliselby/status/12685942401 JUHLi SELBy

    RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8

  • rgbroitman

    Love these ideas Jay – especially that great content has no expiration date! I share your passion for content marketing! Marketers need to radically change how they think about marketing – so many opportunities if they do. I posted this on my blog “How Smart Marketers Think Like Media Companies” http://www.interactiveinsightsgroup.com/blog1/h… Let me know what you think.

  • http://twitter.com/rgbroitman/status/12716954518 Robin Broitman

    Another Smart Marketer: @jaybaer Love his concept that good content has no expiration date #contentmarketing http://ow.ly/1CkFa

  • http://twitter.com/mediterranei/status/12717080712 luca valente

    RT @rgbroitman: Another Smart Marketer: @jaybaer Love his concept that good content has no expiration date #contentmarketing http://ow.ly/1CkFa

  • http://twitter.com/ericbuchegger/status/12828283118 Eric Buchegger

    Good insights on content marketin. Are you taking charge in writing blogs, taking photos, creating videos for your brand? http://ow.ly/1COtU

  • http://twitter.com/sixcentpress/status/12830344859 Six Cent Press Inc

    RT @EricBuchegger: Good insights on content marketin. Are you taking charge in writing blogs, taking photos, creating videos for your brand? http://ow.ly/1COtU

  • http://twitter.com/rinforsideweb/status/13038413154 Rinforside web

    Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8

  • http://twitter.com/fearlesscomp/status/14307825902 jeff ogden

    RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8 Every CMO should read this.

  • http://twitter.com/sproutcontent/status/14372702168 Sprout Content

    RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8

  • http://twitter.com/brainrider/status/14380989450 John Kewley

    RT @SPROUTcontent: RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8

  • http://twitter.com/hanskulisch/status/14413243595 hans kulisch

    RT @jaybaer: Why Content Marketing Matters To Me And Should To You http://bit.ly/bP3WE8

  • http://twitter.com/granercreative/status/14456385632 Alan Graner

    Why Content Marketing Matters To Me And Should To You http://bit.ly/bVVe9S #content #marketing

  • http://www.marketingtrenches.com Tracy Gold

    Good post–love the line: “content is the most efficient form of marketing available.” Efficiency=my favorite.

  • letstalkandchat

    I just found a great company that builds websites for info products. To keep your costs low, they’ll mentor you on how to create your site, design a marketing funnel (one of the guys works in Hollywood and makes really slick videos), and the other guy programmed Myspace. If you’re looking to have professional web design for your small business and not waste any time or money then check their site out. Check them out: http://www.mikelmurphy.com/easy-info-product-site-system/

  • http://damarque.com/blog Gianluigi Cuccureddu SMP

    Agree Jay, content and context go hand in hand. It’s a diarchy. Many professionals focus on one of the two (also due to resources and skills gaps).

    My main three reasons why organizations need to invest in content marketing:
    http://www.damarque.com/blog/gianluigi-cuccureddu/three-reasons-why-you-should-invest-content-marketing