As a marketer, it’s important to apply improvisational tools to improve client outcomes. Being prepared and still knowing when to ditch the playbook is a very important balancing act. Learn why you need adopt the role of Chief Marketing Improvisation Officer and how it can help your business and marketing goals.
Similar to the school kids who more than likely forgot most of what they learned the previous year, marketers themselves perhaps forgot or lost sight of some lessons they learned – not just the previous year but over a much longer time frame. This new ebook helps marketers understand what they need to do to get back on top of their game for the coming year.
Having a Wikipedia article that represents your brand can be beneficial in many ways. But did you know there are many requirements to creating a “wikified” article? Tony Ahn explains the many different ways to get your brand featured on Wikipedia.