In today’s fast-paced, highly reactive information world, trending topics get shared so much it would be foolish for brands NOT to want to ride that bandwagon.
Pratik Dholakiya examines what makes the checkout processes of some of the best in the business click. As customers keep evolving in their online behavior, ecommerce companies will be forced to follow suit. As long as you are open to adaptation, you are open for business.
The most effective way to do reach your target audience is to market an authentic experience—not your brand. A focus on human to human connections can make all of the marketing difference in the world.