Digital Marketing, Search Marketing Advice

Build Backlinks – 14 Easy Ways

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Google optimization is based on the premise that the more people that like to your website, the more valuable it must be and the higher ranking it deserves in search results.

And almost two decades since it was devised, beneath the sophisticated mathematics, the hordes of MIT grads swallowed into the research and development department, and hundreds of billions of dollars in revenue lies a simple principle: Google optimization works. Popularity is a pretty good indicator of a website’s value.

But what constitutes popularity online? From a search engine’s perspective, backlinks from another site pointing to yours is a meaningful vote of confidence.

Build Backlinks 14 Easy WaysWe’re not talking here about links you put on your own website, although those “internal links” are indeed important and often underutilized. Let’s focus on how to build backlinks other people use to point attention toward your website via blogs, articles, social media sites, and so on. For example, “Here is my review of the best restaurant in New York (link pointing to your business).” And while tweets, likes, and +1’s are now becoming important ranking factors alongside links, having websites link back to you is very much still a basic requirement for getting search engine fueled website traffic.

There are an infinite number of places you could conceivably build backlinks for your website, and the vastness of the task can be paralyzing. But you have to start Google optimization some where. You shouldn’t wait passively for people to finally decide to link to you. So over the last few weeks my agency has dug up this list of easy-to-build backlinks you can get for any website. These will help get the popularity ball rolling, and even if your site has been around a while, you should go back and make sure you have these link sources covered.

14 Easy Places to Build Backlinks

Why haven’t you heard of these link sources before? You have. But you’ve probably been told they are a waste of time by your Web developer, who claims these big, popular sites aren’t useful for Google optimization.

The reason is that most powerhouse social media sites like Facebook and YouTube put a small piece of code called ‘the no follow’ tag into most areas of their site. As the name implies, the ‘no follow’ tells search engines: if someone tries to build backlinks to their site from here, don’t follow it. Instead, ignore it.

This was and is done to prevent spammers. If you didn’t have the ‘no-follow’ tag, spammers would create thousands of Facebook profiles, LinkedIn profiles, and YouTube accounts just to link those sites back to their website. The ‘no-follow’ breaks the connection you are trying to make between one website and the next, defeating the purpose of a link from the perspective of Google optimization (people can of course still click the link and visit your site directly).

But it’ s a fallacy that all social media sites have no-follows. In fact, many sites provide juicy link opportunities. You just need to find them. And we did.

These are all real links, and are entirely legitimate and approved for optimization by Google.

Google Profiles

We recommend creating profiles for key employees and founders. Be sure to add custom links with anchor text (“anchor text” is the actual words that comprise the link. You want these to be search terms for which you want to be found, not your name or company name. This anchor text helps Google determine what other sites think your site is about) . Your profile link on Google Profiles will be devoid of a no – follow and you can add much additional information along with the link including videos and photos. These profiles are especially important now that Google Plus has launched.

Google Places

Create a local business listing for all of your offices. Use target keywords in the profile and description fields. This is a great source that is devoid of no – follows and has high visibility in the search results. A Powerful, easy, and effective place to build backlinks.

Build a company profile, as well as individual profiles for key employees and founders. Select “Other” when setting your first web site link to create custom anchor text. Also take advantage of the two additional links available, but no custom anchor text is allowed.


Digg is great for traffic generation, and while not the powerhouse it once was, is still a large community. Plus, you can submit articles you want to promote, and links to those articles are followed by search engines.


Even if you’re not a check-in maniac, you should set up Foursquare profiles, as the link you associate with your account is followed.


An article submission site in the Digg vein. Very active with highly engaged users. The links you submit will be devoid of the no – follow attribute .


Create as many Squidoo “lenses” as you like, about any topic. A lens typically consists of a blog post-esque article, with links to other recommended sources.


An article discovery site that’s exceedingly busy and popular. Drives significant eyeballs all around the Web. Submitted links are followed.


Even if you don’t know a burger from a baba ganoush, create a profile on Yelp. The link in your profile is followed. Links in comments, however, are no-follow.

This local business portal allows you to create a profile for your business and is devoid of the no – follow attribute. Use target keywords in the profile and description fields, and anchor text if possible.


Create a custom YouTube channel for your company . While comments and any links you include in your description will have the rel=”nofollow” attribute, YouTube gives you a link in your profile that is devoid of no – follow.

Ezine Articles

Article submission is becoming a bit dated in terms of Google optimization and building backlinks. Large content repositories like this and Hubpages (below) may have been devalued somewhat in Google’s most recent “Panda” overhaul of its algorithm. But you can use this site to recycle blog posts that you have published elsewhere, and pick up an additional link.


Write articles on topics of your choosing, with custom links and anchor text . Significant link potential here. Devalued a bit in Google’s new Panda update.


Also in the Digg and Reddit category. You get a link in your profile , and you can submit news stories and articles. All article links are followed.

When You Build Backlinks Be Complete

When it comes to Google Places, Local Listings, LinkedIn and basically all your social pages and profiles, a complete profile is much more powerful than an incomplete one. It’s just more information that search engines can use to figure out what you and your website are about. So fill out all the details and include your main keywords in those profiles (for example, ‘we are a landscape company from Dallas specializing in large commercial and educational institution projects’).

All of this takes a bit of time and grunt work, but if you do it Google will have a richer collection of sites pointing back to yours in a consistent, powerful way.

Got a juicy link opportunity we missed? Put it in the comments.

In the meantime, check out Jay’s comprehensive look at the rise of social SEO and Google Plus.

Guest post by Nicole Sorochan, a multi-media creative vagabond and co-founder of Victoria, BC based One Net Marketing, a direct response digital marketing agency specializing in search, social and display advertising.

Facebook Comments


  1. kellyneuville says

    Is the 13th word of your subtitle a Freudian slip (Like vs Link)? Backlinks rock, great article!

  2. says

    I see this question get asked a lot so this is a great resource list! Another cool way to get inbound links is to look at where your competitor’s are getting their links. But running a query, I have discovered directories and other sites to submit my company to in order to help my inbound link strategy.

  3. mdurwin says

    So, just build up a bunch of fake pages, slap a bunch of links to your website on them and collect your bonus?

    • PJProductivity says

      Um, @mdurwin I don’t think that’s what the article suggests at all. Nicole, I am really grateful for this information. None of this was new info for me but the relative weight and changing landscape of SEO is something I just cannot keep up with, in addition to my main areas of practice. Hubpages in particular – had no idea they’d slipped a bit. Great post – definitely bookmark-worthy!

  4. onenetmarketing says

    Great post @nicolesorochan. Just wanted to add one point to the article above based on @jennyhilltop `s Twitter comment below. At One Net Marketing we believe strongly in white hat SEO practices part of which denounces the purchase of backlinks to your site. In fact, Google makes it quite clear that “Buying or selling links that pass PageRank is in violation of Google’s Webmaster Guidelines and can negatively impact a site’s ranking in search results.” You can read more here:

    This article discusses legitimate non-paid backlink development techniques from high PR sites that will help increase your PageRank. That said, a good backlink porfolio will have a mixture of “no-follow” and “follow” backlinks so don`t be afraid to generate links from other relevant sites even if they use the rel=”no follow” attribute. To help you detect rel=”no follow” tags we recommend the SeoQuake plugin for firefox (free). All backlinks are useful even if they contain the rel=”no follow” attribute especially as Google and Bing start to integrate more and more social signal into their RageRank algorithm.

    In short, use this guide to help generate solid backlinks from high PR sites but don`t stop there. To increase your own PageRank you need to add lots of relevant backlinks to your site (both “no follow” and “follow”) to build a natural portfolio of backinks through traditional link development campaigns and via the social graph. For more on social signal and it`s influence on SEO check out @jaybaer `s post titled “Why Google Has the Hammer To Make Businesses Use Google Plus”.Happy link building!- Dylan@onenetmarketing

  5. MyBestFareFindr says

    I don’t see a place to add my link on my foursquare business or personal profile. Can someone point me in the right direction? Thank you!

  6. says

    I never really thought you can use the existing social media mediums as a source for backlinks. Might try that one, one of these days. And even Lindkedln is on the list? This will definitely change the way I optimize my links. Thanks!

  7. says

    Ezine and Hubpages.. I know that you mention that Panda hit this one hard, but does having a link from these types of sites actually hurt your SEO? Or is it a matter of being penalized for having too many links from these sites?

    • onenetmarketing says

      @samir.soriano Hi Samir,

      Having inbound links from sites like Ezine Articles and Hubpages will not hurt your SEO. While it’s true that these sites lost PageRank with the Panda algorithm deployment there is absolutely no consequence to the sites that they link to.

  8. OnlineBusinesVA says

    Hi Jay,

    Many say that article submission is of no use any more. Thanks for clearing the air .

    Online Business Virtual Assistant

  9. OnlineBusinesVA says

    “Hi Jay,

    Many say that article submission is of no use any more. Thanks for clearing the air .”

  10. JanDirk says

    I like to build backlinks by forms and blog commenting. They also drive loads of traffic to your site. Also when I leave a comment I make sure it is of quality wouldn’t you hate it if some one leaves a comment that just sucks and has no keywords in it what so ever. blog qualify as social media too. I have read it some where can’t remember. Also if you want to know more about backlinking you could ask Google maybe. They have a video series for website marketers.

    Squidoo for me is always a plus. Squidoo is supper easy to build content fast and the traffic is great also

  11. JanDirk says

    How I got over 1000 visitors a day. Each step will guaranty you your website traffic. Don’t worry it’s all backlink traffic. I like to build backlinks by forms and blog commenting. They also drive loads of traffic to your site. Also when I leave a comment I make sure it is of quality wouldn’t you hate it if some one leaves a comment that just sucks and has no keywords in it what so ever. blog qualify as social media too. I have read it some where can’t remember. Also if you want to know more about backlinking you could ask Google maybe. They have a video series for website marketers.

    Check out my lens on 30+ ways to build backlins too 😀


  12. spokane says

    Thanks for the comprehensive article. Many of our clients have questions about ‘proper optimization’ of their sites and this is a great new resource. Best wishes, Team Spokane (

  13. says

    A great article, thanks. You can also create an account for your company on Socially@ ( It gives you a dedicated homepage with links to all your social networking accounts, as well as your website, making it another great way to get a backlink out there!

  14. JoaoRostli says

    Very interesting info for my young website. Working hard for many weeks to go live with my site, and then…. the work is just beginning. Website about availability of all NFC Phones by country and by carrier.

  15. letstalkandchat says

    I just found a great company that builds websites for info products. To keep your costs low, they’ll mentor you on how to create your site, design a marketing funnel (one of the guys works in Hollywood and makes really slick videos), and the other guy programmed Myspace. If you’re looking to have professional web design for your small business and not waste any time or money then check their site out. Check them out:

  16. Wrong says

    This article is wrong about several sites–youtube snd yelp for starters. They are no follow!

    • says

      Yes, description and comment links are no-follow. But I think you’ll find that they are in fact do-follow within the relevant profile areas.

  17. jhon SEO says

    Good article! I see your points as being valid and I
    appreciate the way you expressed yourself in this material. This is really
    excellent content.

  18. Bryan Hammond says

    Great article, especially for newbies like me. Thanks for putting this together.

  19. Mahendra says

    Nice article Nicole … very impressive and valuable tips for getting links which links back to your site.Thanks for sharing it.

  20. says

    Can I get a free backlink from here :)
    No really, thanks for the resource.. Most of these backlinks are easy to setup and have huge authority with Google..

  21. tirengarfio says

    Is still possible to add an URL in Youtube as you said? Sorry, I can not find it…Thanks for the article!

  22. Yacht Brokers says

    Thank you, Nicole. I wish link building was easy…the tips are good one.

  23. says

    Backlinks can adjust the strategy for blogging. If Quality Backlinks may improve your site ranking after that bad along with poor back-links can spoil your almost all efforts along with hardwork.

  24. sandi says

    Pointless now, digg, foursquare and reddit have now no-follow. use no-follow plugin in your browser to find those websites where it’s pointless to submit

  25. Alan Seidel says

    Great information on this post. However..I do think Digg are no-follow. Thanks so much!

  26. Muhammad saleem says

    nice tips but guest posting is also an effective way to get quality back links.

  27. says

    This is a very great article that I would share with my friends. Hope it would help me in building my backlinks. =)

  28. Matt Johnson says

    This is a great article, but i find it extremely interesting all the comments attempting to post backlinks to their websites on this article (and they end up getting a “nofollow” link… you all should probably check things like this out before you attempt to spam and generate links like that. That’s kind of the point to this article anyway wasn’t it? To show you where you CAN get do follow links….. smh

  29. ciril says

    Thank you for this post.There is a way to earn subscribers, no back links -optin profits
    email me for the link .

  30. says

    I think it is a good starter but it might need more research on no follow links as they tend to be very occasional in every site you have mentioned.

  31. Nick says

    Many thanks Nicole. Has anyone pointed out the typo in the first paragraph? It should read “… the more people link to your website” and not “… the more people like to your web site”. Cheers. Nick.

  32. Jakob says

    I will try your steps. I already tried SEO but failed and will never giveup until I make it happen. Thanks again.

  33. asad says

    The details are well-explained and very concise. This is what I’ve been
    looking for. Thank you! I often fun on

  34. says

    If you’re looking for a way to build backlinks, engage, comment and participate. Share useful and relevant information that others may find interesting. Then who knows, maybe you will actually develop a following? Go figure…

  35. says

    Manual link building with a wide mixture of different link types, and all hand made are the best design for long term sustainable rankings on Google and Bing.

  36. Imerey Imuc says

    Awesome Article. Now, i know more about backlink. But i wanna ask:
    the relation of backlink nofollow or dofollow??

    • Steve lampard says

      No follow links are not followed by search engines. good thing to have if you are not sure that link will be in accordance to google policy guidance or not

  37. Nathan Brook says

    I really recommend for anyone to bookmark this as this can be a good guide when anyone starts doing link building

  38. says

    Squidoo and EzineArticles have switched to nofollow, and HubPages allows dofollow only for its top writers. It’s getting very difficult to find dofollow links anymore.

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  40. Varyhelp says

    This is very useful tricks for beginner, but I think guest posting or contribute other related blogs is still a great way to build backlinks and become sponsor to the beginner related site can help a thousand time. Thanks for your valuable opinion.

  41. says

    This is great article! But I want to know that only this formula will follow. If i shall follow 14 Easy Ways then OK. This is great source and lovely article. Thank you so much.

  42. Web Zesty Pvt. Ltd. says

    Very Informative Article and this article will really help during website promotion. thanks for sharing here…

  43. Yanik Jiwa Negara says

    It’s great, i have done to my website. hope my website will get better rank. thank you

  44. says

    Make sure that your backlinks are relevant to your niche or topic that you are going to talk about. For example, I own a Pressure Washing Service in Houston, Texas so it’s important for me to post relevant articles in areas where people will be engaged to learn and find it interesting to get their Home or Business Cleaned.

  45. Nick Irmo says

    Very good article… I have to go to all these sites and start making more profiles!

  46. says

    Thax. The article is very easy to learn or understand. It is helpful. But can you give some “do follow” links?
    Hope you can. Anyway thax a lot.

  47. says

    Your article is great. I’m going down the list creating profiles, but Yelp turned out to be a waste of time.. I used the nodofollow plugin on my “about me” page after spending almost an hour setting it all up, and they do not follow URLs. Just thought you should know. Thanks though for all this valuable info. I certainly needed it!

  48. Zeno says

    It should be of note that Google+ profiles no longer have dofollow links. Best to remove that one.

  49. says

    I pretty much have each one in place, except for youtube. So I went back to my Youtube account to add my website link to my profile, and what do you know! Google patched the dang thing! It’s now a no-follow. Thanks for your suggestions though… 😉

  50. All Star IT says

    For me Backlinks is all about Quality Backlinks not Quantity. Also use your Anchor Text for your keywords and dont try and go for too broad for your keyworks. Focus on Niche keywords that dont attract alot of attention. Using the same Keywords everyone else gets on AdWords is like playing Where’s Wally with your website and you will be lost amongs hundreds of other pages all competing for page 1.
    I followed these rules and after a bit of work it eventually pages off.

  51. Steven Neal Wagner says

    I appreciate that someone out there really has the enthusiasm for finding these things out and the generosity to share them with others who might not have that enthusiasm, but who need to know how to do these things. It would be great if the blog post were dated so that the reader won’t act on outdated information.

  52. Jeremy Gadd says

    Great article but the Dotpoch link seems to be broken. Just get a blank site. Maybe that link should be removed from this post.

  53. John Allred says

    I agree with the tips. It is important to know creating contents that add value to the readers easily attract effective quality back links.

  54. Sanjay Gupta says

    This is a great post for back-links & every person known about back-links its so important for increasing traffic for website.

  55. Rajendra Kumar Yadav says

    I think that this is the best way for incresing visiters on your website. A new website must seo because without publishing no any visitors comes on website. So plese follow these topic and incresing your website of extra treffic.

  56. says

    this article is very helpful for me because i am trying to make complete off page seo of my web but i have not enough idea about backlink today i get some idea from this link about backlink which is helpful to complete seo of my web.

  57. says

    Great list, i agree about the richness of the profile page, must be complete not only for Google, but you might get good traffic by people visiting your social profiles.

  58. says

    This is an awesome article. Quite interesting and you have captured the key platforms that can easily rank you. I got this article online that was emphasizing on the use of google plus. They mentioned that google+ is one of the key page ranker. Its like google are encouraging its usage.

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  61. says

    Matt Cutts says a thumb down to the e-zine articles…. Search YouTube and Google for his opinion on article directories. It’s not positive. Google’s algorithm is designed to begin ignoring them. Don’t waste your time.

  62. says

    Great tips! Building backlinks are indeed challenging. You could always search similar sites in your niche, use firefox/google chrome addons to look for broken links. Then rewrite the article and email the administrator/editor mentioning you’re a fan of their site and came across a broken link, then kindly ask them if they would like to link to a similar article which you ‘found’ and this article happens to be your link. I know, it’s easier than it sounds but it’s worth a try.

  63. says

    Not sure if anyone who commented actually is on here any more… since some of these sites listed are now combined with other sites and such. I think it is time for a quick fix…. Overall I enjoyed the comments. Still learning about back linking. What happened to getting to know the people you write for?