Digital Marketing, Power Of

The Power of Mobile

badge guest post FLATTER The Power of MobileWith the Internet in your pocket, at almost anytime in darn near any location (subways, wine caves and most airplanes be damned) you can summon information to settle a debate or sports bar argument in a moment’s notice. In those same moments, you can chase down friends’ whereabouts and monitor your finances during an office meeting. Heck, maybe you’re reading this while your spouse is telling you how much formula to give the baby…uh-oh.

All of the above you could have made happen with a computer. But now, with that “smart” device you call a “phone”, you can send a message to your wife, your boss and your friends that only they and no one else may ever have the ability to see. Your photos can solve crimes and break a national news story. Perhaps you’re among the many who pay a credit card bill without ever making a call, opening an app or using the browser. Only your mobile phone can do that.

With mobile, businesses can now better attribute sales to measure the efficacy of TV, billboards, direct mail and street team efforts. Guess what, all of those mediums still “engage” consumers. Further, a brand marketer can now “track” your interactions from an email to the store and back to your mailbox. Creepy, huh?

And, very soon, you won’t have to type or even look at the screen of your phone to do anything outlined here.

That’s the power of mobile, and we are just getting started.

(Get the details on the Power Of series, including calendar of contributors)

  • http://www.linkedin.com/in/bradmays BradMays

    The ubiquity of mobile is surely out-pacing brand’s ability to keep up with it.  What will drive the next generation of connectivity will be network build-outs and battery life.  It’s important for brands to understand how their consumers connect before this next evolution separates brands into the haves and have-nots.

  • http://www.linkedin.com/in/bradmays BradMays

    The ubiquity of mobile is surely out-pacing brand’s ability to keep up with it.  What will drive the next generation of connectivity will be network build-outs and battery life.  It’s important for brands to understand how their consumers connect before this next evolution separates brands into the haves and have-nots.

  • http://www.linkedin.com/in/bradmays BradMays

    The ubiquity of mobile is surely out-pacing the ability of most brands to keep up with it.  What will drive the next generation of connectivity will be network build-outs and battery life.  It’s important for brands to understand how their consumers connect before this next evolution separates brands into the haves and have-nots.

  • http://www.freeeloadingbusiness.info/ ValerieDeveza

    I can’t really imagine going back to the days without a mobile phone or a laptop.  These things had really given me the convenience and the mobility that we had never thought possible.  And I do totally agree with you when you said that we just started, so we can expect more surprises to come.  

  • http://www.indian-seo-company.com/ Kuladip Roy

    Great post Tim, in India millions of people are using phone and in this circumstances lots of poor people are involved in many business like set up SIM card selling shop etc, mobile phone truly changed the world. we really carrying internet in our pocket, it’s great technological advantage.
     

  • Karinam9umarkn