YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

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Convince & Convert News 3  |  Add Yours

Email Marketing – What Do You Want to Know?

eec logos show your pride 300x262 Email Marketing What Do You Want to Know?I’m happy to announce that I’ve been elected to co-chair the Consumer Education Roundtable for the Email Experience Council. 

The EEC is the global professional association for email marketers, striving to enhance the image of email as a tactic while advocating its importance for business.

In partnership with the DMA (Direct Marketing Association), EEC also puts on an excellent (dare I say definitive) conference for email marketers called Email Evolution. The next edition is February 9 – 11 in Scottsdale, AZ. (Information here)
 

Help Me Help You

My EEC Consumer Education Roundtable is charged with building the definitive Web site or online application to help marketers understand email best practices, design, statistics, regulations, etc.

Currently, there are a lot of resources online about good email marketing, but they are spread all over the place and its hard to determine to whom to listen. This new EEC initiative will help solve that problem by aggregating “approved” email marketing information.

Even the EEC itself is perpetuating the current problem, as the online resources section links to a variety of white papers, blogs, stats, columns and other flotsam and jetsam. (I’ve been waiting for the day when I could use flotsam and jetsam in a blog post)
 

I Need Your Comments Please

Please help me get the new roundtable off to a rousing start. Please leave a comment (or hit me on Twitter @jaybaer) and tell me what you really want to know about email marketing.

 

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About Jay Baer

Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of http://convinceandconvert.com and host of the Social Pros podcast.

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