YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

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Digital Media 9  |  Add Yours

3 New Features for Google’s Ad Planner

Google announced on Friday via one of their blogs that they have added 3 new features to Ad Planner. 

wwwgooglecom google search 3 New Features for Googles Ad Planner

(note: for more about Ad Planner, and Google’s long-term plan to totally change the ad agency business, read this post from Convince & Convert’s greatest hits)

Impressive that Google has made pretty significant upgrades to Ad Planner only a month after launch, and the new features make it an even more useful tool for ad agency Internet advertising buyers.

  • They’ve added more detail on sites, including a lot of stickiness metrics like time spent, total views, and average visits per visitor. This really helps understanding the potential engagement level of sie visitors.
  • If you already have sites that you know you need to include in your plan (either they’re must buys, or you’re already running them, etc.) you can just type them in, rather than having to search for them in the Ad Planner interface. 
  • Visual indicator that the site is in the plan. This is a helpful step, as it displays an icon next to sites you’ve already included so that you don’t add the same site multiple times. Nice usability touch.
If you haven’t tried Ad Planner yet, you can request an account here. 

I’ll review Ad Planner in-depth in a future edition of the Convince & Convert Agency Advantage Tools. 

Have you tried Ad Planner? Leave a comment and let me know what you think. 

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About Jay Baer

Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of http://convinceandconvert.com and host of the Social Pros podcast.

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  • http://www.capturetheconversation.com/ Wendy Ricci

    I’ve been using the beta version of Ad Planner for the past few weeks, and I’m not convinced it can replace @plan or ComScore for media planning. The target audience definition seems to be a little week. I would love to see more options for defining targets to get a really targeted list of sites.

    Hopefully they will continue to improve the product!

  • http://www.capturetheconversation.com Wendy Ricci

    I’ve been using the beta version of Ad Planner for the past few weeks, and I’m not convinced it can replace @plan or ComScore for media planning. The target audience definition seems to be a little week. I would love to see more options for defining targets to get a really targeted list of sites.

    Hopefully they will continue to improve the product!

  • jaybaer

    I agree. It’s not all the way there yet. But the price and easy availability will make it a winner, just like Google Analytics, Gmail, Google Maps, etc. etc. etc.

  • jaybaer

    I agree. It’s not all the way there yet. But the price and easy availability will make it a winner, just like Google Analytics, Gmail, Google Maps, etc. etc. etc.

  • judithdex

    You just add idea in my brain! lol. I haven’t tried this one. I just got idea from this, it also help me in my social media planner activity.

  • judithdex

    You just add idea in my brain! lol. I haven’t tried this one. I just got idea from this, it also help me in my social media planner activity.

  • judithdex

    You just add idea in my brain! lol. I haven’t tried this one. I just got idea from this, it also help me in my social media planner activity.

  • judithdex

    You just add idea in my brain! lol. I haven’t tried this one. I just got idea from this, it also help me in my social media planner activity.

  • letstalkandchat

    I just found a great company that builds websites for info products. To keep your costs low, they’ll mentor you on how to create your site, design a marketing funnel (one of the guys works in Hollywood and makes really slick videos), and the other guy programmed Myspace. If you’re looking to have professional web design for your small business and not waste any time or money then check their site out. Check them out: http://www.mikelmurphy.com/easy-info-product-site-system/