3 New Features for Google’s Ad Planner

Google announced on Friday via one of their blogs that they have added 3 new features to Ad Planner. 

(note: for more about Ad Planner, and Google’s long-term plan to totally change the ad agency business, read this post from Convince & Convert’s greatest hits)

Impressive that Google has made pretty significant upgrades to Ad Planner only a month after launch, and the new features make it an even more useful tool for ad agency Internet advertising buyers.

  • They’ve added more detail on sites, including a lot of stickiness metrics like time spent, total views, and average visits per visitor. This really helps understanding the potential engagement level of sie visitors.
  • If you already have sites that you know you need to include in your plan (either they’re must buys, or you’re already running them, etc.) you can just type them in, rather than having to search for them in the Ad Planner interface. 
  • Visual indicator that the site is in the plan. This is a helpful step, as it displays an icon next to sites you’ve already included so that you don’t add the same site multiple times. Nice usability touch.
If you haven’t tried Ad Planner yet, you can request an account here

I’ll review Ad Planner in-depth in a future edition of the Convince & Convert Agency Advantage Tools

Have you tried Ad Planner? Leave a comment and let me know what you think. 

How I help ad agencies & PR firms get better at digital marketing>>
Get my blog posts in your email>>

Similar Posts That You Might Enjoy

Share This Post:
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google
  • Print this article!
  • Reddit
  • StumbleUpon
  • Technorati
  • YahooMyWeb

Welcome. If you liked that, there's plenty more. Please subscribe to my RSS feed. You can also find me on Twitter @jaybaer

Jason Baer

Tags: , , , , , , , ,

2 Responses to “3 New Features for Google’s Ad Planner”

  1. Wendy Ricci Says:

    I’ve been using the beta version of Ad Planner for the past few weeks, and I’m not convinced it can replace @plan or ComScore for media planning. The target audience definition seems to be a little week. I would love to see more options for defining targets to get a really targeted list of sites.

    Hopefully they will continue to improve the product!

  2. jaybaer Says:

    I agree. It’s not all the way there yet. But the price and easy availability will make it a winner, just like Google Analytics, Gmail, Google Maps, etc. etc. etc.

Leave a Reply