YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

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If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

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Digital Media 5  |  Add Yours

Internet Advertising to Grow 20% in 2008

A new report from Bernstein Research says online advertising in the U.S. will grow by 20% in 2008, despite weakness in travel, auto, and financials.

Top categories for online advertising spend include:

  • Finance, insurance, real estate – 29.6% of overall spend
  • Media and entertainment – 25.2%
  • Retail – 13.8%
  • Other – 12.9%
  • Auto – 8.6%
Despite big cuts in auto marketing in broadcast and print, online ads for automakers were actually up 3.8% in the first quarter. (see my blog post about auto advertising online, and why it works)

According to Bernstein’s forecast, even a significant worsening in overall economic conditions wouldn’t deter Internet advertising growth much. In a full-blown recession scenario, they predict online ads would still grow by 17%. (See my blog post on “Why Digital Marketing Will Thrive in a Recession” for more on this topic).

The Question for Agencies…

This research begs an obvious question for agencies? Are there other elements of your business that are likely to grow by 20% this year? If not, is it time to ramp up your digital capabilities?

Any agency readers of Convince & Convert care to comment about their digital progress in 2008?

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About Jay Baer

Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of http://convinceandconvert.com and host of the Social Pros podcast.

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  • http://twitter.com/chrisfinlay/status/ Chris Finlay

    Internet Advertising to Grow 20% in 2008 http://tinyurl.com/5y54v7

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    Certainly, it will grow much higher.

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    Certainly, it will grow much higher.

  • letstalkandchat

    I just found a great company that builds websites for info products. To keep your costs low, they’ll mentor you on how to create your site, design a marketing funnel (one of the guys works in Hollywood and makes really slick videos), and the other guy programmed Myspace. If you’re looking to have professional web design for your small business and not waste any time or money then check their site out. Check them out: http://www.mikelmurphy.com/easy-info-product-site-system/