Internet Advertising to Grow 20% in 2008
A new report from Bernstein Research says online advertising in the U.S. will grow by 20% in 2008, despite weakness in travel, auto, and financials.
Top categories for online advertising spend include:
- Finance, insurance, real estate - 29.6% of overall spend
- Media and entertainment - 25.2%
- Retail - 13.8%
- Other - 12.9%
- Auto - 8.6%
The Question for Agencies…
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Jason BaerTags: ad agencies, advertising agencies, digital marketing, integrated marketing, Internet Advertising, internet media buying, media mix, online media, recession proof marketing, traditional agencies












September 2nd, 2008 at 10:41 pm
[...] marketing is going to grow. That’s unquestioned (see blog post about growth rate). But the smart digital agencies aren’t satisfied with consuming that piece of the marketing [...]