7 Mobile Marketing Stats That Will Blow Your Mind

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7 Mobile Marketing Stats That Will Blow Your Mind

badge-guest-post-FLATTERMobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. When you’re in a public place, you don’t have to look far to find someone pre-occupied with a smartphone. This very same occurrence that you see on a day-to-day basis also happens at home, with tablets. Tablets and mobile devices are taking over the market and that makes for an exciting piece of Internet history that many are recognizing, but few are really cashing in on.

The following 7 statistics will give you an idea of just how big this is, and how much bigger it’ll be over the next few years. Pay close attention.

75% of Americans admit to bringing their phone to the bathroom.

More than ever, Americans are attached to their devices. So much so, that they take the device with them wherever they go, even the bathroom. While the majority of time spent on mobile devices is checking email, browsing social media sites or playing games – this leaves a crap load (see what I did there?) of time to reach your potential customers.

40% of shoppers consult 3 or more channels (often while shopping) before making a purchase.

This same stat was less than 10% in 2002. That’s mind-boggling growth in just over 10 years. Even more astonishing is the fact that 52% of Americans user their devices while browsing in-store in order to research the product online. This type of behavior will ultimately lead to an increase in the importance of online reputation management, fair pricing and transparency from retail outlets.

4 out of 5 consumers use smartphones to shop.

This should surprise no one. Mobile users are shoppers, and we’ve got data to prove it. Smart retailers (like Target) are recognizing this trend and incentivizing the use of mobile phones within the store with discounts and coupons targeted at mobile users. Many restaurants are doing the same thing by offering a free drink, appetizer or a coupon code to those that check in using Foursquare, Yelp or Facebook.

By 2014 mobile is predicted to overtake desktop Internet usage.

This is largely based on the developing world having access to cheap smartphones and data plans as opposed to having to buy a laptop or desktop device to access the Internet. The rise in 3g and 4g data in countries like India and China proved to be a massive shift in the dynamic of mobile web usage due to the poor infrastructure in most major metro areas (and especially outside them). This poor infrastructure leads to slower and more expensive at-home connections thus providing a real opportunity for smart phones in these markets.

As of 2012, 116 million Americans owned smartphones.

This figure is up from 93.1 million just a year earlier. 2013 will prove to be the tipping point as smartphone usage is expected to reach nearly 60%. This figure alone should justify the expense of a mobile strategy by most businesses.

70% of mobile searches lead to online action within an hour.

Mobile users that find your business online have a conversion percentage nearly three times higher than the same search done on a desktop or laptop. Why? Mobile users are on the go. When you’re browsing, you grab the laptop and start researching or just satisfying curiosity for products or services. When you grab your smartphone to search, you have a specific intent in mind, whether it be food, clothing or an oil change for your car. Mobile searchers are buyers, assuming you can meet their needs.

78% of retailers plan to invest in mobile this year.

The figure is expected to top 220 million within the retail market alone. In marketing, retailers drive trends, and if they’re spending that kind of money in mobile, maybe it’s time to evaluate your strategy.

If these stats aren’t mind boggling enough for you, try this one on for size. If you take a look at the world’s 7 billion plus people, more of these people own smartphones than toothbrushes. How’s that for mind boggling?

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  1. Mary Guelker Wilson says

    Thanks for this Chris, just adds to the need for making mobile a key part of our marketing. I work for a non-profit that serves older adults, so I’m curious, are there demographics for the stats you’ve mentioned?

  2. cuartetto says

    Here’s a typical scenario. I tell this as though it happened to me, it really didn’t but easier to tell. Some time ago I was sitting with my family at the dinner table and the conversation revolved about what happens to us as we age. I’m 80. I told them that if I ever got to the point where I had to be hooked up to a machine for half of the day, and take liquids from a bottle, well…..I wouldn’t want to live like that. Do you know what they did, they unplugged my computer and threw my wine bottle away.

    Don Francois

  3. Graciousstore says

    The 75% that take their phones to the bathroom are simply obsessed by their phones and what does that say about them?

    • [email protected] says

      It doesn’t mean they’re obsessed with their phone, it means the smartphone is acting as a substitute for mayhaps magazines/other print material they would normally read. Maybe they wanted to catch the latest on the Aaron Hernandez case, or, check what the weather is in the evening? It also means businesses can get yet another chance to market their crap while people take craps…

  4. says

    My own site traffic patterns have leaped from 2% to 25% mobile just in the last 6 months.

    Me thinks retail is going to dramatically shift. CEO’s are painfully aware that their stores are becoming showrooms for Amazon. They can’t sustain profits. And ironically, if they go out of business, Amazon loses its showrooms.

  5. Domenic Marchetti says

    Great article. I knew the growth of mobile searches was blossoming quickly, but these stats are above my expectations. Thank you for the great insight.

  6. Kevin Smothers says

    It would be nice if you didn’t hide the date metadata on your article so readers could see how recent this article was written. As of now, with no way to tell how recent this article is, it’s virtually worthless as an informative article. It could be quality information, but as a reader, I have no way of telling how relevant this data is TODAY. :(

  7. says

    Loved your interpretation of the motivation behind mobile searches — the “specific intent” in mind. You’re 100% spot on. Tons of useful little facts in here.

    By the way, I started when I was 19 too, and had converted my first marketing and design biz to full-time before age 20. :} Congrats to you!!