Community Management, Mobile, Social Media Strategy, Social Media Tools, Social CRM, Social Media Monitoring

Ignore Foursquare at Your Peril – An Analysis of Potential

Are you too dismissive of Foursquare (as well as Gowalla and the other geo-location apps)?

I’m starting to hear a lot of smart people scoff at these services, primarily along these lines “Why do I care where someone is eating for lunch?” The last time I heard that line of reasoning en mass was when legions were objecting to a new thing called Twitter.

foursquare logo 300x91 Ignore Foursquare at Your Peril   An Analysis of PotentialNow, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. Why? Because Foursquare makes very little sense unless you’re in a physical location like a store, restaurant, etc. It has natural constraints on where and when you would use it to create content – just as Yelp does.

But, if you are a business with a physical location (or you have clients that fit that bill) you need to pay attention to how Foursquare and geo-location can help you – and it can. There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research.

Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host. I chose geo-location apps as the topic for my session. You can review the entire transcript here, as well as transcripts from the 52 #socialmedia chats that preceded mine. (there is some absolute gold in there – huge credit to Marc Meyer and Jason Breed for producing #socialmedia).

There were so many excellent ideas for how to maximize Foursquare’s impact during the session, that I figured I’d pull out some of the best for you here. Because it was well understood by most participants, we didn’t talk too much in the chat about the impact of customers “checking in” and posting updates to Twitter and Facebook, and how those check-ins drive awareness of local business. (I’ve personally discovered several restaurants that way). But, we did talk about the impact of geo-tagging on reviews, and whether the fact that someone has actually been to a location recently should influence your perception of their opinion.

maria Ignore Foursquare at Your Peril   An Analysis of Potential from @themaria
glasses Ignore Foursquare at Your Peril   An Analysis of Potential from @glassesgeek
foursquare michelle Ignore Foursquare at Your Peril   An Analysis of Potentialfrom @imediamichelle

There were a lot of comments about not caring as much about real-time reviews, but rather caring more about reviews/tips from people you actually know. This is interesting, because isn’t the whole point of Foursquare to only connect with people you actually know? At least it is for me.

We also talked about the impact widespread, on-the-spot reviews could have on customer experience. Here’s my very favorite tweet about that subject:
foursquare seth Ignore Foursquare at Your Peril   An Analysis of Potentialfrom @seancuthbertson
And another good one from @karimacatherine
foursquare catherine Ignore Foursquare at Your Peril   An Analysis of Potential

I’m a big believer that small business should constantly be monitoring Twitter (and now Foursquare and Gowalla). Arm your manager with a mobile device and an email alert system:
jay baer foursquare Ignore Foursquare at Your Peril   An Analysis of Potential

For the final question of the #socialmedia chat, we talked about tips for businesses looking to take advantage of Foursquare. Some great ideas:
black fin Ignore Foursquare at Your Peril   An Analysis of Potentialfrom @theblackfin
foursquare mike Ignore Foursquare at Your Peril   An Analysis of Potentialfrom @mikefraietta
socialmedia Event What location based social means to businesses Ignore Foursquare at Your Peril   An Analysis of Potentialfrom @bradmays

In addition to the chat, I also came across this fantastic presentation about Foursquare (note the SEO benefits) from Chuck Reynolds. (note that Chuck is the official WordPress and SEO consultant to me here at Convince & Convert. He’s awesome, if you ever need any help in those areas).

Sure, the number of users is fairly small today, but Foursquare and Gowalla give businesses incredible insight into their audiences. Where else can you get a list of people that have visited your establishment, at what times, how often, and what they said about you? It’s never going to be Facebook (unless Facebook buys them), but don’t ignore geo-location apps.

What great examples of businesses doing this well do you have? Go for it in the comments.

  • http://jojet.com/ @joel_hughes

    Great article…I do find it funny to hear people (even people who “get” Twitter) scoffing at Foursquare. If you don't see the value then cool…but that doesn't automatically mean there is no value!

    There are two key bits to 4SQ imho:

    1) as an incentive/reward tool

    2) as a discovery tool

    I think 1) is where it is taking off well at the moment as more and more venues start to add in real world rewards. This can only increase when 4SQ release the business analytics dashboard and (I assume) give more power to venue owners (e.g. create their own badges etc?)

    Point 2 I think is slightly more tricky. I don't think the tips/todos are particularly good at being used for reviews. If I'm on “restaurant row” (as @glassesgeek says) I want to “see” what venues are around and how people are rating it – and not just any people – perhaps just ratings from my friends (or friends of friends) – we can define the review net to not only weed out the noise but define the net to match our preferences. This is where 4SQ needs to work a bit hard imho

    @joel_hughes

  • http://www.twitter.com/bdiggs Brent

    I see FourSquare in two ways:

    From a marketer’s standpoint (and I know the positives (like those listed in this post) and what can be done, but here are some of my hang-ups):

    1) There is a limit to the freebies, giveaways and discounts that can be offered. Is it scalable to give every single mayor or person who checks in 20 times something for free? Depends on your resources and how big these geo-apps get.

    2) There are major time-cost/benefit considerations (especially for companies with limited resources)

    3) It is a “must” for some businesses at this point (like restaurants, hotels,consumer goods), but still questions about larger adoption

    4) I think some of the data capture benefits are overblown (for example when people are coming into a restaurant and how many people. This is already tracked via advanced payment computer systems of today). I can see customer feedback benefits, and the opportunity to appease upset consumers, but to reach back out to them I need to be able to directly communicate, which is up to that person’s discretion.

    From a consumers standpoint, I find value, but it is like third tier value:

    1) I like the tips to a point, but if I’ve already chosen a restaurant (for example) or it is a restaurant I frequent, I really don’t need tips as I’ve done research, heard good things or know about it already.

    2) I HAVE found it useful for when I’m out of town on business or something and am not familiar with things. This is the best benefit that I’ve had.

    3) I usually turn to it as a “bored” resort. Before these apps, I usually do the social media, traditional text messaging and, yes, even phone calls (GASP!). After those and if I’m sitting around waiting for someone (for example) I’ll turn to FourSquare.

    4) The reality is that for 99% of restaurants (especially those that are NOT large chains with resources), I don’t get ANYTHING for using FourSquare because they don’t even understand how to maximize it, what it is, what it does and don’t have the aforementioned resources to even begin to do these things.

  • http://twitter.com/innovateaz/status/11751837623 Innovate AZ

    Ignore Foursquare at Your Peril – An Analysis of Potential: Are you too dismissive of Foursquare (as well as Gowal… http://bit.ly/d1yu7Z

  • http://twitter.com/wissensauslese/status/11751837529 Wissensauslese

    RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential: Are you too dismissive of Fours… http://bit.ly/aPOK5F #marketing

  • http://twitter.com/thgbusiness/status/11751838296 Santi Chacon

    Ignore Foursquare at Your Peril – An Analysis of Potential: Are you too dismissive of Foursquare (as well as Gowal… http://bit.ly/dCs8kK

  • http://twitter.com/kelvin8048/status/11751838308 kelvin lee

    Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/dCs8kK

  • http://twitter.com/blogmanana/status/11751838383 Blog Manana

    New @jaybaer Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/dCs8kK

  • http://twitter.com/tinhangliu/status/11751839266 Tin Hang Liu

    RT @jaybaer Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/9ZQttG #SMM

  • http://twitter.com/azsocialmedia/status/11751840103 Arizona Social Media

    C&C Blog Post – Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/apuJmg RT Please

  • http://twitter.com/doktormarketing/status/11751840139 Doktor Marketing

    Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/dCs8kK #ConvinceandConvert

  • http://twitter.com/f2facebook/status/11751840190 Face to Facebook

    RT @jaybaer Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/9ZQttG #SMM

  • http://twitter.com/kworkmanflood/status/11751855865 Kelly Workman-Flood

    Jay Baer Blog: Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/cy94Pa Full http://bit.ly/bjS2qk

  • http://twitter.com/noteasytoforget/status/11752653955 James Ball

    Foursquare posts: Mine http://bit.ly/bGFQNi @jaybaer 's http://bit.ly/aSAVdR and @chuckreynolds http://bit.ly/dsgfQ1 Biz's, learn it up!

  • http://twitter.com/nivu/status/11752726923 Niek Vugteveen

    Ignore Foursquare at Your Peril – An Analysis of Potential http://goo.gl/fb/YuT42 #mobile #socialcrm

  • http://twitter.com/indiebusiness/status/11753377211 dM Coles Johnson

    Ignoring #FourSquare means ignoring who's been at your store, what they said, etc. http://bit.ly/bGDpdT (from @jaybaer)

  • dannyflamberg

    FourSquare might have big potential but it has two immediate problems. The Blackberry version freezes the device. So they have unsolved technical glitches that restrain growth and market penetration. And their customer service SUCKS! They do not respond to complaints, offer no solace or solutions and given the larger Blackberry population have already alienated potential users and advocates.

  • Lee Riley

    Ignore Foursquare at Your Peril – An Analysis of Potential #li http://viigo.im/33cz

  • http://twitter.com/jtobin/status/11753924013 jtobin

    Ignore Foursquare at Your Peril: An Analysis of Potential http://is.gd/biwRO

  • http://twitter.com/walessmjobs/status/11753953827 Wales Social Media

    Ignore Foursquare at Your Peril – An Analysis of Potential http://tinyurl.com/yz4yd4e #socialmedia #news

  • http://jojet.com/ @joel_hughes

    Hi Danny,
    I've used their application on my Blackberry without a glitch (and that's pretty rare!) but I know that developing on the BB is a non trivial affair with multiple phones and o/s's (I have a Curve 8900 4.6). My 4SQ app version is 1.7.0 if that helps.

    On the other hand, the new Linkedin app completely nuked my BB – had to reinstall o/s this morning…grrr!

    Re customer service – yeah – I can see that's annoying but, in fairness, they are in the grips of a massive updraft at the moment so I'm sure they're creaking resource wise. Still, the should get on top of it. Have you visited their “get satisfaction” forums?

    Joel

  • http://twitter.com/joel_hughes/status/11754016337 Joel Hughes

    Ignore Foursquare at Your Peril: An Analysis of Potential http://is.gd/biwRO /by @jtobin

  • http://twitter.com/joel_hughes/status/11754016337 Joel Hughes

    Ignore Foursquare at Your Peril: An Analysis of Potential http://is.gd/biwRO /by @jtobin

  • http://twitter.com/jojet/status/11754016915 Jojet

    Ignore Foursquare at Your Peril: An Analysis of Potential http://is.gd/biwRO /by @jtobin

  • http://twitter.com/jojet/status/11754016915 Jojet

    Ignore Foursquare at Your Peril: An Analysis of Potential http://is.gd/biwRO /by @jtobin

  • http://twitter.com/aerocles/status/11754049512 David

    RT @jtobin: Ignore Foursquare at Your Peril: An Analysis of Potential http://is.gd/biwRO

  • http://twitter.com/jessicanyny/status/11754214444 Jessica Tuquero

    RT @Aerocles: RT @jtobin: Ignore Foursquare at Your Peril: An Analysis of Potential http://is.gd/biwRO

  • http://twitter.com/jessicanyny/status/11754214444 Jessica Tuquero

    RT @Aerocles: RT @jtobin: Ignore Foursquare at Your Peril: An Analysis of Potential http://is.gd/biwRO

  • http://twitter.com/andrewcareaga/status/11754233748 Andrew Careaga

    RT @Aerocles: RT @jtobin: Ignore Foursquare at Your Peril: An Analysis of Potential http://is.gd/biwRO

  • http://twitter.com/andrewcareaga/status/11754233748 Andrew Careaga

    RT @Aerocles: RT @jtobin: Ignore Foursquare at Your Peril: An Analysis of Potential http://is.gd/biwRO

  • http://www.ann-sense.com/ Ann Marie van den Hurk, APR

    Businesses should be paying attention to location-based apps and many are. The businesses I'm finding usually are local and small who are willing to be early-adaptors because they are already taking risks. Foursquare and Gowalla are evolving quickly. Analytics are lagging behind, but once they can provide the data, there will great insights into customer behavior for businesses. Once, that happens I see more businesses embracing these apps.

  • http://www.ann-sense.com/ Ann Marie van den Hurk, APR

    Businesses should be paying attention to location-based apps and many are. The businesses I'm finding usually are local and small who are willing to be early-adaptors because they are already taking risks. Foursquare and Gowalla are evolving quickly. Analytics are lagging behind, but once they can provide the data, there will great insights into customer behavior for businesses. Once, that happens I see more businesses embracing these apps.

  • http://twitter.com/greggvm/status/11754513557 Gregg Morris

    @lawpower One more if you haven't seen it this morning. "Ignore Foursquare at Your Peril" http://j.mp/9JWOKZ

  • http://twitter.com/greggvm/status/11754513557 Gregg Morris

    @lawpower One more if you haven't seen it this morning. "Ignore Foursquare at Your Peril" http://j.mp/9JWOKZ

  • http://twitter.com/indie_preneur/status/11755338318 Jeff Doan

    Ignore Foursquare at Your Peril – An Analysis of Potential — http://bit.ly/aT5JAI

  • http://twitter.com/_thinkdesign/status/11755339236 Thinkdesign

    Ignore Foursquare at Your Peril – An Analysis of Potential — http://bit.ly/aT5JAI

  • http://twitter.com/jtthom/status/11755588628 JT

    RT @Aerocles: RT @jtobin: Ignore Foursquare at Your Peril: An Analysis of Potential http://is.gd/biwRO

  • http://twitter.com/f2facebook/status/11756207105 Face to Facebook

    RT @liquida #SMM Ignore Foursquare at Your Peril – An Analysis of Potential http://ow.ly/170gv3

  • http://twitter.com/tiffanyeckhardt/status/11756547345 TiffanyEckhardt

    When will local businesses realise the potential for Foursquare? http://ow.ly/1vy1E

  • http://twitter.com/tiffanyeckhardt/status/11756547345 TiffanyEckhardt

    When will local businesses realise the potential for Foursquare? http://ow.ly/1vy1E

  • http://twitter.com/tiffanyeckhardt/status/11756547345 TiffanyEckhardt

    When will local businesses realise the potential for Foursquare? http://ow.ly/1vy1E

  • http://twitter.com/stefanw/status/11756763494 Stefan

    "Ignore #Foursquare at Your Peril – An Analysis of Potential" by @JayBaer http://bit.ly/ccxvHB #LBS #LBM

  • http://twitter.com/stefanw/status/11756763494 Stefan

    "Ignore #Foursquare at Your Peril – An Analysis of Potential" by @JayBaer http://bit.ly/ccxvHB #LBS #LBM

  • http://twitter.com/stefanw/status/11756763494 Stefan

    "Ignore #Foursquare at Your Peril – An Analysis of Potential" by @JayBaer http://bit.ly/ccxvHB #LBS #LBM

  • http://twitter.com/lindseyscoot16/status/11756768406 Lindsey Evans

    RT @TiffanyEckhardt: When will local businesses realise the potential for Foursquare? http://ow.ly/1vy1E

  • http://twitter.com/lindseyscoot16/status/11756768406 Lindsey Evans

    RT @TiffanyEckhardt: When will local businesses realise the potential for Foursquare? http://ow.ly/1vy1E

  • http://twitter.com/samuelhfagan/status/11757346933 Sam Fagan

    RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr

  • http://twitter.com/samuelhfagan/status/11757346933 Sam Fagan

    RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr

  • http://twitter.com/stefanw/status/11758382768 Stefan

    Start delivering? "#Foursquare – I Wish It Was Better For Me…" http://bit.ly/dxPqzG #JohnBatelle Also: http://bit.ly/ccxvHB

  • http://twitter.com/randylewiskemp/status/11759225802 Randy Kemp

    Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aSAVdR

  • http://twitter.com/laurenamcmullen/status/11759959786 Lauren McMullen

    Great Blog post with important info about "Foursquare" http://ow.ly/1vAIl

  • http://www.blogcastfm.com/ Srinivas Rao

    Jay,

    I had a recent experience with Foursquare that converted me to an ongoing user. The funny thing is I had only been using it for about a day since I only recently got my iphone. Everybody had been going on and on about it, so I had to see for myself what the point was.

    I installed Foursquare and the first place I checked in was my Local Fantastic Sam's. When I checked in, I became the mayor. So, I tweeted that “Apparently I'm the mayor of fantastic Sam's. About 30 mins later the @be_fantastic account contacted me and offered to send me a free gift certificate in the mail for my next haircut. A few days ago I got a gift certificate for 10 bucks. Not bad considering the haircut only costs $15.00. So, they definitely got my attention with that and here I am writing about it. Yet another testimonial for them :). Smart moves on their part if you ask me.

  • http://www.blogcastfm.com/ Srinivas Rao

    Jay,

    I had a recent experience with Foursquare that converted me to an ongoing user. The funny thing is I had only been using it for about a day since I only recently got my iphone. Everybody had been going on and on about it, so I had to see for myself what the point was.

    I installed Foursquare and the first place I checked in was my Local Fantastic Sam's. When I checked in, I became the mayor. So, I tweeted that “Apparently I'm the mayor of fantastic Sam's. About 30 mins later the @be_fantastic account contacted me and offered to send me a free gift certificate in the mail for my next haircut. A few days ago I got a gift certificate for 10 bucks. Not bad considering the haircut only costs $15.00. So, they definitely got my attention with that and here I am writing about it. Yet another testimonial for them :). Smart moves on their part if you ask me.

  • http://www.blogcastfm.com/ Srinivas Rao

    Jay,

    I had a recent experience with Foursquare that converted me to an ongoing user. The funny thing is I had only been using it for about a day since I only recently got my iphone. Everybody had been going on and on about it, so I had to see for myself what the point was.

    I installed Foursquare and the first place I checked in was my Local Fantastic Sam's. When I checked in, I became the mayor. So, I tweeted that “Apparently I'm the mayor of fantastic Sam's. About 30 mins later the @be_fantastic account contacted me and offered to send me a free gift certificate in the mail for my next haircut. A few days ago I got a gift certificate for 10 bucks. Not bad considering the haircut only costs $15.00. So, they definitely got my attention with that and here I am writing about it. Yet another testimonial for them :). Smart moves on their part if you ask me.

  • http://twitter.com/jackimieler/status/11761738457 Jacki Mieler

    It's like he read our mind – @jaybaer does a FourSquare post the day after we were discussing it in the office. http://ow.ly/1vC82

  • http://twitter.com/colbywg/status/11762209386 Colby Gergen

    Awesome post from @jaybaer that reinforces my obsession w/ the potential that location-based apps hold -> http://bit.ly/d83hsA #sm53

  • http://twitter.com/patrull/status/11762876905 Patrick Hull

    RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr

  • http://twitter.com/aronstevenson/status/11762879227 Aron Stevenson

    Ignore Foursquare at Your Peril – An Analysis of Potential | Social Media Consulting – Convince & Convert http://ow.ly/1vD3Q

  • http://twitter.com/rjschoenefeld/status/11763286202 Ryan Schoenefeld

    Ignore Foursquare at Your Peril – An Analysis of Potential. http://bit.ly/cM8wOn. Source: Jay Baer #foursquare #analysis #socialmedia #PR

  • http://www.joemanna.com/blog/ Joseph Manna

    Jay, very good points and I share the same views. Foursquare is so much more than “what you're having for lunch.” We've seen how easy it is to dismiss status updates like “Watching the OSCARS” on a silly ol' service like Twitter. Clearly, Foursquare has absolutely no value to a business owner. ;-)

    Funny though, last night I wrote up a handful of ideas for marketing your small business on Foursquare. I think you and the readers might enjoy it. Link: http://www.joemanna.com/blog/foursquare-marketing/

    Foursquare is a great service that connects people together with local establishments so the connections are relevant. I met many great people from it and hope to meet many more. That's the point – it connects people — and that is why it's successful.

    ~joe

  • http://twitter.com/susuh/status/11764416536 Susuh

    "Ignore #Foursquare at Your Peril – An Analysis of Potential" by @JayBaer http://bit.ly/ccxvHB #LBS #LBM

  • http://katie.heyvan.com Katie Van Domelen

    I'm on the fence with geo-location right now. I see the potential of it but I don't see any of the current apps really recognizing that potential. To break it down by potentially awesome functions:

    - Reviews: see what you're real friends think about the places you're close to right now
    - ***Finding friends and connecting in real life: who's nearby? Notify me of anyone who checked in in a 2 mile radius in the last 20 minutes.
    - Creating a story: Where have I been, why was I there, what was my experience like and who else was I with. This is really what Facebook ends up showing (via pictures, comments, etc)- just in hindsight.
    - Building brand loyalty: rewarding/recognizing customers who come in frequently and encouraging them to continue

    Foursquare and Gowalla are, in my opinion, focusing too much on this gaming aspect. Checking in for the sake of checking in and racking up points that mean very little in the end unless a business is backing it up. They are however the best at helping brands build loyalty via discounts and offers for badge winners and mayors.

    Yelp! is handling the review aspect a little better (Foursquare tips is ok as well, but I just don't really cut it against a full Yelp review) though I'm disappointed they're only offering an iPhone app.

    But the network I've started to really fall for is Whrrl because it actually attempts to lay in the *social* groundwork. When I check in somewhere it lets me know if someone else checked in somewhere else nearby. Foursquare makes me figure that out on my own by browsing my feed. Whrrl also lets other people check-in to MY check-in turning it into an almost virtual layer over our real life event. We can then upload pictures and comments to this “check-in” and all of this shows up on my profile creating a “footpath” or record of my recent activities. This adds a lot more value in my opinion that static “I'm @ [place]” style updates.

    Problem is that the market's getting saturated so new networks, like Whrrl, fighting for attention, are unlikely to succeed. What I'd like to see is Foursquare or Gowalla stepping up the social side of their offerings – that would spur it into the mainstream (aka non-early adopters and non-social media folk). They've got the business side beefed up and now they need to go back to user experience and add in some elements to make it “sticky” for users – help me connect with my friends in a more meaningful way and I'll keep coming back. If that's not there, I'm very likely to forget to check in more often than not (which is something I've heard from others as well.)

    Sorry for the extra long comment – just a topic I've been really interested in lately :)

  • http://katie.heyvan.com Katie Van Domelen

    I'm on the fence with geo-location right now. I see the potential of it but I don't see any of the current apps really recognizing that potential. To break it down by potentially awesome functions:

    - Reviews: see what you're real friends think about the places you're close to right now
    - ***Finding friends and connecting in real life: who's nearby? Notify me of anyone who checked in in a 2 mile radius in the last 20 minutes.
    - Creating a story: Where have I been, why was I there, what was my experience like and who else was I with. This is really what Facebook ends up showing (via pictures, comments, etc)- just in hindsight.
    - Building brand loyalty: rewarding/recognizing customers who come in frequently and encouraging them to continue

    Foursquare and Gowalla are, in my opinion, focusing too much on this gaming aspect. Checking in for the sake of checking in and racking up points that mean very little in the end unless a business is backing it up. They are however the best at helping brands build loyalty via discounts and offers for badge winners and mayors.

    Yelp! is handling the review aspect a little better (Foursquare tips is ok as well, but I just don't really cut it against a full Yelp review) though I'm disappointed they're only offering an iPhone app.

    But the network I've started to really fall for is Whrrl because it actually attempts to lay in the *social* groundwork. When I check in somewhere it lets me know if someone else checked in somewhere else nearby. Foursquare makes me figure that out on my own by browsing my feed. Whrrl also lets other people check-in to MY check-in turning it into an almost virtual layer over our real life event. We can then upload pictures and comments to this “check-in” and all of this shows up on my profile creating a “footpath” or record of my recent activities. This adds a lot more value in my opinion that static “I'm @ [place]” style updates.

    Problem is that the market's getting saturated so new networks, like Whrrl, fighting for attention, are unlikely to succeed. What I'd like to see is Foursquare or Gowalla stepping up the social side of their offerings – that would spur it into the mainstream (aka non-early adopters and non-social media folk). They've got the business side beefed up and now they need to go back to user experience and add in some elements to make it “sticky” for users – help me connect with my friends in a more meaningful way and I'll keep coming back. If that's not there, I'm very likely to forget to check in more often than not (which is something I've heard from others as well.)

    Sorry for the extra long comment – just a topic I've been really interested in lately :)

  • http://twitter.com/jasonpinto/status/11764839476 Jason Pinto

    As usual, @JayBaer has put my mind to work. Reading "Ignore Foursquare at Your Peril – An Analysis of Potential" http://ilnk.me/2288

  • http://twitter.com/matterhornpat/status/11764865336 Pat Strader

    Ignore Foursquare at Your Peril – An Analysis of Potential (from @jaybaer) http://snip.li/bc2b71

  • http://twitter.com/susuh/status/11765528768 Susuh

    Start delivering? "#Foursquare – I Wish It Was Better For Me…" http://bit.ly/dxPqzG #JohnBatelle Also: http://bit.ly/ccxvHB

  • http://twitter.com/hculbertson/status/11765883031 Heidi Culbertson

    RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr

  • http://twitter.com/agardina/status/11766172960 Alyssa G

    Ignore Foursquare at Your Peril – An Analysis of Potential – http://ow.ly/1vDkY (real time opinions from people you trust. I love #4sq).

  • http://twitter.com/agardina/status/11766172960 Alyssa G

    Ignore Foursquare at Your Peril – An Analysis of Potential – http://ow.ly/1vDkY (real time opinions from people you trust. I love #4sq).

  • http://twitter.com/cgawley/status/11766278743 Cameron Gawley

    RT @agardina: Ignore Foursquare at Your Peril – An Analysis of Potential – http://ow.ly/1vDkY (real time opinions from people you trust. …

  • http://twitter.com/cgawley/status/11766278743 Cameron Gawley

    RT @agardina: Ignore Foursquare at Your Peril – An Analysis of Potential – http://ow.ly/1vDkY (real time opinions from people you trust. …

  • http://twitter.com/suzannevara/status/11766383025 Suzanne Vara

    Ignore Foursquare at Your Peril – An Analysis of Potential | mobile | Social Media Consulting – Convince & Convert http://bit.ly/9ZQttG

  • http://twitter.com/suzannevara/status/11766383025 Suzanne Vara

    Ignore Foursquare at Your Peril – An Analysis of Potential | mobile | Social Media Consulting – Convince & Convert http://bit.ly/9ZQttG

  • http://twitter.com/ajr771/status/11767283047 ajaygrajani

    further evidence of my belief that the i-pad is really only relevant for gamers – http://bit.ly/bjlzUW. 1/3 of ipad only apps are games.

  • http://twitter.com/ajr771/status/11767283047 ajaygrajani

    further evidence of my belief that the i-pad is really only relevant for gamers – http://bit.ly/bjlzUW. 1/3 of ipad only apps are games.

  • http://twitter.com/ajr771/status/11767283047 ajaygrajani

    further evidence of my belief that the i-pad is really only relevant for gamers – http://bit.ly/bjlzUW. 1/3 of ipad only apps are games.

  • http://twitter.com/sharonmostyn/status/11767290379 Sharon Mostyn

    RT @jaybaer: 3 Primary Benefits of Foursquare Participation by Businesses: http://bit.ly/aNubwr

  • http://twitter.com/sharonmostyn/status/11767290379 Sharon Mostyn

    RT @jaybaer: 3 Primary Benefits of Foursquare Participation by Businesses: http://bit.ly/aNubwr

  • http://twitter.com/sharonmostyn/status/11767290379 Sharon Mostyn

    RT @jaybaer: 3 Primary Benefits of Foursquare Participation by Businesses: http://bit.ly/aNubwr

  • http://twitter.com/sbauman/status/11767333251 Scott Bauman

    RT @jaybaer 3 Primary Benefits of Foursquare Participation by Businesses: http://bit.ly/aNubwr [useful overview]

  • http://twitter.com/sbauman/status/11767333251 Scott Bauman

    RT @jaybaer 3 Primary Benefits of Foursquare Participation by Businesses: http://bit.ly/aNubwr [useful overview]

  • http://twitter.com/sbauman/status/11767333251 Scott Bauman

    RT @jaybaer 3 Primary Benefits of Foursquare Participation by Businesses: http://bit.ly/aNubwr [useful overview]

  • http://twitter.com/rjschoenefeld/status/11767352692 Ryan Schoenefeld

    RT @sbauman: RT @jaybaer 3 Primary Benefits of Foursquare Participation by Businesses: http://bit.ly/aNubwr [useful overview]

  • http://twitter.com/rjschoenefeld/status/11767352692 Ryan Schoenefeld

    RT @sbauman: RT @jaybaer 3 Primary Benefits of Foursquare Participation by Businesses: http://bit.ly/aNubwr [useful overview]

  • http://twitter.com/rjschoenefeld/status/11767352692 Ryan Schoenefeld

    RT @sbauman: RT @jaybaer 3 Primary Benefits of Foursquare Participation by Businesses: http://bit.ly/aNubwr [useful overview]

  • http://twitter.com/sharonmarkovsky/status/11767382665 Sharon Markovsky

    RT @jaybaer: 3 Primary Benefits of Foursquare Participation by Businesses: http://bit.ly/aNubwr

  • http://twitter.com/sharonmarkovsky/status/11767382665 Sharon Markovsky

    RT @jaybaer: 3 Primary Benefits of Foursquare Participation by Businesses: http://bit.ly/aNubwr

  • http://twitter.com/sharonmarkovsky/status/11767382665 Sharon Markovsky

    RT @jaybaer: 3 Primary Benefits of Foursquare Participation by Businesses: http://bit.ly/aNubwr

  • http://twitter.com/steveaverill/status/11767554036 Steve Averill

    Ignore FourSquare at Your Peril http://bit.ly/ayZEZZ)

  • http://twitter.com/stewartb2b/status/11767761115 Patsy Stewart

    Attention Business Owners >> Ignore Foursquare at your Peril 3 Benefits from @jaybaer http://bit.ly/bSksNt

  • http://twitter.com/rossteasley/status/11767789240 Ross Teasley

    RT @SteveAverill: Ignore FourSquare at Your Peril http://bit.ly/ayZEZZ) #fb

  • http://twitter.com/amvandenhurk/status/11767863137 amvandenhurk

    Great post. –> 3 Primary Benefits of Foursquare Participation by Businesses: http://bit.ly/aNubwr /via @jaybaer

  • http://twitter.com/braddahmike/status/11768020879 Michael Jensen

    RT @jaybaer 3 Primary Benefits of Foursquare Participation by Businesses: http://bit.ly/aNubwr

  • http://twitter.com/entwineinc/status/11768437523 Entwine, Inc.

    Attention Business Owners >> Ignore Foursquare at your Peril 3 Benefits from @jaybaer http://bit.ly/bSksNt via @stewartb2b:

  • http://twitter.com/brent_in_atl/status/11768451944 Brent Beatty

    Three Primary Benefits of Foursquare Participation by Businesses: http://bit.ly/aNubwr (via @jaybaer) – agreed, ignore at your peril.

  • http://twitter.com/benyschonfeld/status/11768817854 Beny Schonfeld

    RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr

  • http://twitter.com/jennybrooks/status/11768847907 Jenny Brooks

    RT @jaybaer: 3 Primary Benefits of Foursquare Participation by Businesses: http://bit.ly/aNubwr

  • http://twitter.com/trendingtechs/status/11768927573 Trending Technology

    Ignore Foursquare at Your Peril – An Analysis of Potential | mobile | Social Media Consulting – Convince & Con.. http://bit.ly/bBjP82

  • http://twitter.com/haroldhenn/status/11769726027 Harold Henn

    RT @jaybaer: 3 Primary Benefits of Foursquare Participation by Businesses: http://bit.ly/aNubwr

  • http://www.convinceandconvert.com jaybaer

    Hi Joel. I agree that the discovery piece is not what it could be within the Foursquare application. I find I “discover” more via friends posting Foursquare check-ins to Facebook. In terms of showing friends' opinions first, and all opinions second, I believe that's the future of everything – social graph portability. Seems like it would be very easy to only show you tips/check-ins from your Foursquare connections as a default (or maybe even friends of friends like Linkedin) while still giving you the option to “view all”.

  • http://www.convinceandconvert.com jaybaer

    Interesting Danny. I was not aware of the acute Blackberry problems. That is troubling. Customer service is also an issue, for certain. Although ironically, I wouldn't exactly hold up Facebook, Twitter, Google, eBay, or YouTube as fantastic customer service examples either.

  • http://www.convinceandconvert.com jaybaer

    Thanks Ann. As I understand it, the data is there, it's just getting it to the businesses in a viable format. The new Foursquare dashboard (in beta) should help. Not sure where Gowalla is on that front.

  • http://www.convinceandconvert.com jaybaer

    Perfect! That's how you do it! Just in time marketing, combined with social listening, equals brand kinship and word-of-mouth that you cannot purchase with a commercial.

  • http://www.convinceandconvert.com jaybaer

    Exactly. The power is in the connection. Great post, BTW. The part about Foursquare that bothers me is that how can it ever get beyond place-orientation? Yelp has done this well. Not sure Foursquare can. Maybe it shouldn't?

  • http://www.convinceandconvert.com jaybaer

    I hear you. I don't think the time issue is hugely important here. It's not more difficult (actually less, because it's a smaller audience) than listening on Twitter. Easy to semi-automate with software, etc.

    And I agree that the vast majority of businesses are not participating, making my participation less fruitful. (try checking it to restaurants and so forth in Flagstaff every day – nary a Mayor reward to be found, except for one place).

    But, just because they aren't doing it now, doesn't mean they won't do it soon (or eventually). I don't buy your argument that you don't want to use it because they aren't using it. That's like saying you don't want to use Twitter when you first sign up, because nobody is following you.

    If connecting with customers via mobile (Foursquare or otherwise) generates word of mouth that brings customers through the door, businesses will use it. Maybe not as soon as I'd like, but it will happen. Let's not lose sight of the fact that it took more than 7 YEARS for businesses to even decide they should a WEB SITE. We all need to extend our social media expectations timeline.

  • http://www.convinceandconvert.com jaybaer

    Bravo Katie. Great stuff. I totally agree that the “game” part of it gets you in the door initially, but soon becomes tiresome and pointless. I still don't totally understand how Gowalla works in that regard, and I used it daily for 4 months.

    I like Whrrl a lot as well. They definitely emphasize the patron to patron connectivity more so than Foursquare's business to patron focus. I think they are going to have to get bought to break through though. Just too much brand recognition for Foursquare and Gowalla now.

  • http://twitter.com/mindsprout/status/11782657472 Sarah Hartshorn

    Ignore Foursquare at Your Peril – An Analysis of Social Media Potential. http://ow.ly/1vHZo

  • jpostman

    Twitter was dismissed for years. People are still bashing the iPhone and excited to have the iPad as a new whipping boy. Marshal McLuhan said it best, “Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition.”

  • http://GlobalPatriot.com/ GlobalPatriot

    I agree that it's a great service for business (bars, restaurants, etc) but to your beginning comment, I'm rarely interested in where someone is having lunch. Makes more sense during a conference so you can find out where people are, but that's just an occasional need, not full time. All that said, it's getting a great deal of use lately.

  • http://www.thesociallatte.com Jack Smith

    Very cool post and great comments by everyone. It has been interesting to me to really start to see the number of people who are finding me on FourSquare in the past couple of weeks. You can really start to see that it is starting to make its way out of just the 'social media enthusiast' audience after more great exposure via SXSW this year and more and more media outlets picking up on the trend.

    And even though I am an avid social media participant, it still amazes me how many times I will have friends ask me about businesses I have checked into. They'll ask me about the service, the food, what I bought etc. How much is that worth to businesses!? When I checkin to your business, I just put your business top-of-mind to how many people… and at what cost to you? VERY POWERFUL, especially to smaller businesses in my opinion.

    As to rewards or different incentives, I love how In-N-Out has secret items or 'modifiers' that you have to know about and aren't on the menu. I'll have a #2 please, 'animal-style', fries 'well' and also 'animal-style'. Where is your social media menu that you have to be 'in-the-know' about or that you offer when they check-in?

  • http://www.convinceandconvert.com jaybaer

    Jack that is such a great way to put it – where is your social media
    secret menu? Genius metaphor. Thanks for the excellent comment.

  • http://www.ann-sense.com/ Ann Marie van den Hurk, APR

    Thanks, Jay. I think once folks get access to the data, I really do think businesses will come around.

  • http://www.ann-sense.com/ Ann Marie van den Hurk, APR

    Thanks, Jay. I think once folks get access to the data, I really do think businesses will come around.

  • http://twitter.com/assignmentdesk1/status/11792809560 Dorrine Mendoza

    See @jonjonbailey!! RT @jaybaer You Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr

  • http://twitter.com/troysympson/status/11792850355 Troy Sympson

    RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr

  • http://twitter.com/abbief/status/11792859617 Abbie S. Fink

    thanks for the good info — RT @jaybaer: You Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr

  • http://twitter.com/rlseymann/status/11792883443 Rebecca Seymann

    @jaybaer so many great apps, so little time. But, great insight: RT @jaybaer
    You Ignore Foursquare at Your Peril http://bit.ly/aNubwr

  • http://twitter.com/robin_ce/status/11792921987 Robin Scott

    RT @jaybaer: You Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr

  • http://twitter.com/bobmatou/status/11792955248 Antoine Ricquebourg

    RT @jaybaer: You Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr

  • http://twitter.com/bobmatou/status/11792955248 Antoine Ricquebourg

    RT @jaybaer: You Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr

  • http://twitter.com/bobmatou/status/11792955248 Antoine Ricquebourg

    RT @jaybaer: You Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr

  • http://twitter.com/baekdal/status/11792974679 Thomas Baekdal

    You Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr (via @jaybaer)

  • http://twitter.com/baekdal/status/11792974679 Thomas Baekdal

    You Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr (via @jaybaer)

  • http://twitter.com/rockstarjen/status/11793044771 Jennifer Wilbur

    Smart. RT @jaybaer You Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr

  • http://twitter.com/rockstarjen/status/11793044771 Jennifer Wilbur

    Smart. RT @jaybaer You Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr

  • http://twitter.com/cortland/status/11793079486 Cortland Coleman

    (@lgesin, I'm looking your way…) RT @jaybaer: You Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr

  • http://twitter.com/rejuvenategroup/status/11793473634 Rejuvenate

    RT @jaybaer You Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr

  • http://twitter.com/rejuvenategroup/status/11793473634 Rejuvenate

    RT @jaybaer You Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr

  • http://twitter.com/thahern/status/11793914901 Tiffany Ahern

    @IanCentrone we're so on it RT: @baekdal You Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr (via @jaybaer)

  • http://twitter.com/franswaa/status/11794591375 frank barry

    Ignore Foursquare at Your Peril – An Analysis of Potential http://ff.im/-iGN3X

  • http://twitter.com/paula_attfield/status/11794706528 Paula Attfield

    RT @franswaa: Ignore Foursquare at Your Peril – An Analysis of Potential http://ff.im/-iGN3X

  • http://twitter.com/socialmediafltr/status/11795400151 Social Media Filter

    RT @franswaa Ignore Foursquare at Your Peril – An Analysis of Potential http://ff.im/-iGN3X

  • http://twitter.com/ababer/status/11795811756 andrew baber

    RT @jaybaer: You Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr

  • http://twitter.com/ababer/status/11795811756 andrew baber

    RT @jaybaer: You Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr

  • http://twitter.com/rgeorge2024/status/11796818997 Ryan George

    RT @jaybaer: You Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr

  • http://twitter.com/vetlovingpetshb/status/11797388729 Huntington Beach Vet

    RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr

  • ingenesist

    Jay; also don't underestimate “Local Social” since nothing can actually happen until people get together to build things. That's where the monetization will come from. Not unlike “the Last Mile” of broadband was the necessary technological leap required to seriously move the internet forward, the last mile of social media will amount to the same. Goelocation, or it's derivative Geo-Proximity, represents one of the last last essential building block of alternate financial systems and virtually unlimited new business methods.

  • ingenesist

    Jay; also don't underestimate “Local Social” since nothing can actually happen until people get together to build things. That's where the monetization will come from. Not unlike “the Last Mile” of broadband was the necessary technological leap required to seriously move the internet forward, the last mile of social media will amount to the same. Goelocation, or it's derivative Geo-Proximity, represents one of the last last essential building block of alternate financial systems and virtually unlimited new business methods.

  • ingenesist

    Jay; also don't underestimate “Local Social” since nothing can actually happen until people get together to build things. That's where the monetization will come from. Not unlike “the Last Mile” of broadband was the necessary technological leap required to seriously move the internet forward, the last mile of social media will amount to the same. Goelocation, or it's derivative Geo-Proximity, represents one of the last last essential building block of alternate financial systems and virtually unlimited new business methods.

  • ingenesist

    Jay; also don't underestimate “Local Social” since nothing can actually happen until people get together to build things. That's where the monetization will come from. Not unlike “the Last Mile” of broadband was the necessary technological leap required to seriously move the internet forward, the last mile of social media will amount to the same. Goelocation, or it's derivative Geo-Proximity, represents one of the last last essential building block of alternate financial systems and virtually unlimited new business methods.

  • ingenesist

    Jay; also don't underestimate “Local Social” since nothing can actually happen until people get together to build things. That's where the monetization will come from. Not unlike “the Last Mile” of broadband was the necessary technological leap required to seriously move the internet forward, the last mile of social media will amount to the same. Goelocation, or it's derivative Geo-Proximity, represents one of the last last essential building block of alternate financial systems and virtually unlimited new business methods.

  • ingenesist

    Jay; also don't underestimate “Local Social” since nothing can actually happen until people get together to build things. That's where the monetization will come from. Not unlike “the Last Mile” of broadband was the necessary technological leap required to seriously move the internet forward, the last mile of social media will amount to the same. Goelocation, or it's derivative Geo-Proximity, represents one of the last last essential building block of alternate financial systems and virtually unlimited new business methods.

  • ingenesist

    Jay; also don't underestimate “Local Social” since nothing can actually happen until people get together to build things. That's where the monetization will come from. Not unlike “the Last Mile” of broadband was the necessary technological leap required to seriously move the internet forward, the last mile of social media will amount to the same. Goelocation, or it's derivative Geo-Proximity, represents one of the last last essential building block of alternate financial systems and virtually unlimited new business methods.

  • ingenesist

    Jay; also don't underestimate “Local Social” since nothing can actually happen until people get together to build things. That's where the monetization will come from. Not unlike “the Last Mile” of broadband was the necessary technological leap required to seriously move the internet forward, the last mile of social media will amount to the same. Goelocation, or it's derivative Geo-Proximity, represents one of the last last essential building block of alternate financial systems and virtually unlimited new business methods.

  • http://twitter.com/astrom/status/11798017982 Aaron Strom

    RT @jaybaer: You Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr

  • http://blog.presentationadvisors.com/ Jon Thomas

    Jay,

    I was able to join the chat for a while and it was great. Very topical questions and some of the responses were fantastic and thought provoking.

    I was excited to see that you were tackling geo-location apps because I had recently written a post wondering why more restaurants weren't rewarding customers for using Foursquare/Gowalla (post located here – http://bit.ly/cpQgbV). The post stemmed from a recent visit to a favorite lunch place of mine that seemed perfect for social media, but there was no interaction in site. Huge opportunity missed.

    Great stuff as always.

    Jon Thomas
    Presentation Advisors

  • http://blog.presentationadvisors.com/ Jon Thomas

    Jay,

    I was able to join the chat for a while and it was great. Very topical questions and some of the responses were fantastic and thought provoking.

    I was excited to see that you were tackling geo-location apps because I had recently written a post wondering why more restaurants weren't rewarding customers for using Foursquare/Gowalla (post located here – http://bit.ly/cpQgbV). The post stemmed from a recent visit to a favorite lunch place of mine that seemed perfect for social media, but there was no interaction in site. Huge opportunity missed.

    Great stuff as always.

    Jon Thomas
    Presentation Advisors

  • http://twitter.com/joewaters/status/11798663655 Joe Waters

    Great post, Jay. Ignore Foursquare at Your Peril – An Analysis of Potential by @jaybaer http://ow.ly/1vyzl @myen

  • http://twitter.com/joewaters/status/11798663655 Joe Waters

    Great post, Jay. Ignore Foursquare at Your Peril – An Analysis of Potential by @jaybaer http://ow.ly/1vyzl @myen

  • http://twitter.com/joewaters/status/11798663655 Joe Waters

    Great post, Jay. Ignore Foursquare at Your Peril – An Analysis of Potential by @jaybaer http://ow.ly/1vyzl @myen

  • http://twitter.com/joewaters/status/11798663655 Joe Waters

    Great post, Jay. Ignore Foursquare at Your Peril – An Analysis of Potential by @jaybaer http://ow.ly/1vyzl @myen

  • http://twitter.com/corinwallace/status/11798992116 Corin Wallace

    Ditto. RT @joewaters: Great post, Jay. Ignore Foursquare at Your Peril – An Analysis of Potential by @jaybaer http://ow.ly/1vyzl @myen

  • http://twitter.com/corinwallace/status/11798992116 Corin Wallace

    Ditto. RT @joewaters: Great post, Jay. Ignore Foursquare at Your Peril – An Analysis of Potential by @jaybaer http://ow.ly/1vyzl @myen

  • http://twitter.com/berniemalinoff/status/11800371555 Bernie Malinoff

    Awareness, Loyalty & … Market Research by @jaybaer on Foursquare Potential http://bit.ly/aNubwr

  • http://twitter.com/berniemalinoff/status/11800371555 Bernie Malinoff

    Awareness, Loyalty & … Market Research by @jaybaer on Foursquare Potential http://bit.ly/aNubwr

  • http://twitter.com/annedgallaher/status/11802417501 Anne Deeter Gallaher

    You Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr RT @jaybaer @AbbieF

  • http://twitter.com/ckburgess/status/11802905600 Cheryl Burgess

    RT @AnneDGallaher: You Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr RT @jaybaer @AbbieF

  • http://twitter.com/theresaayers/status/11803087357 TheresaAyers

    RT @AnneDGallaher: You Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr RT @jaybaer @AbbieF

  • http://twitter.com/kdrewien/status/11803407592 Kathy Drewien

    Ignore Foursquare at Your Peril – An Analysis of Potential http://ff.im/-iH9re

  • http://twitter.com/jaeselle/status/11803868764 Jessica Seilheimer

    finally a positive analysis of potential from @jaybaer how location based services can offer benefit http://bit.ly/bzYX35 take that haters!

  • http://twitter.com/jaeselle/status/11803868764 Jessica Seilheimer

    finally a positive analysis of potential from @jaybaer how location based services can offer benefit http://bit.ly/bzYX35 take that haters!

  • http://twitter.com/presentadvisors/status/11804227483 Jon Thomas

    Ignore Foursquare at Your Peril – An Analysis of Potential – http://bit.ly/9ZQttG

  • http://twitter.com/presentadvisors/status/11804227483 Jon Thomas

    Ignore Foursquare at Your Peril – An Analysis of Potential – http://bit.ly/9ZQttG

  • http://twitter.com/silran666/status/11807939896 Manuel Rangel

    RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr

  • http://twitter.com/silran666/status/11807939896 Manuel Rangel

    RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr

  • http://twitter.com/activate/status/11808395328 Jim Delaney

    from the great @jaybaer ==> Ignore Foursquare at Your Peril ~ An Analysis of Potential http://bit.ly/aNubwr

  • http://twitter.com/emiel1/status/11809456001 Emiel van Wegen

    Cust. Exp. Research & FourSquare: a list of people that visited your shop, at what time, how often, and what they said: http://is.gd/bjA4s

  • http://twitter.com/companystarter/status/11809985333 Anon ForNow

    RT @JeffHurt Ignore Foursquare at Your Peril – An Analysis of Potential by @jaybaer http://ow.ly/1vyzl

  • http://twitter.com/launch_partners/status/11810150592 Launch Partnership

    Ignore Foursquare at Your Peril – An Analysis of Potential | mobile | Social Media Consulting – Convince & Convert http://ow.ly/1vRVi

  • http://twitter.com/eivindthomsen/status/11811947385 Eivind Thomsen

    RT @baekdal: You Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr (via @jaybaer)

  • http://twitter.com/spanacakis/status/11812752944 stéphane P.

    Ignore Foursquare at Your Peril – An Analysis of Potential | mobile | Social Media Consulting – Convince & Convert http://bit.ly/bU8eSy

  • http://twitter.com/naderjomaa/status/11814345688 Nader Jomaa

    RT @AnneDGallaher: You Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr RT @jaybaer @AbbieF

  • http://twitter.com/scstatelibrary/status/11822993161 scstatelibrary

    Ignore Foursquare at Your Peril – An Analysis of Potential | mobile | Social Media Consulting – Convince & Convert http://ow.ly/1w0If

  • http://twitter.com/circleprshawn/status/11823413458 Shawn Zurawski

    RT @jaybaer: You Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr

  • http://www.jontusmedia.com/ Jon Buscall

    I'm definitely with you on this one, Jay. I got really excited last week when I fired up my iPhone and was hit with an offer to grab coffee and chat about Social Media whilst taking the subway in Stockholm. The head of a PR office was using Foursquare tips to connect and reach out with people. The whole incident is discussed here: http://jontusmedia.com/foursquare-changing-the-

  • http://twitter.com/pastdue/status/11825754909 Justin Lukasavige

    @Amiegs sorry, it was the 2nd post down. http://ow.ly/1w2yb

  • http://twitter.com/orangerhino/status/11829650312 Orange Rhino Media

    Ignore Foursquare at Your Peril – An Analysis of Potential http://ow.ly/1w5nU

  • http://twitter.com/orangerhino/status/11829650312 Orange Rhino Media

    Ignore Foursquare at Your Peril – An Analysis of Potential http://ow.ly/1w5nU

  • http://twitter.com/timchan/status/11830380704 timchan

    Foursquare as a data source. RT @berniemalinoff: Awareness, Loyalty & Mkt Research by @jaybaer on Foursquare Potential http://bit.ly/aNubwr

  • http://twitter.com/stephentboyd/status/11831311596 Stephen Boyd

    great article on the perils of ignoring foursquare and gowalla/geo-location, etc- http://bit.ly/cM8wOn

  • http://twitter.com/paco_belle/status/11831955640 Scott Duehlmeier

    I like this RT @jaybaer: You Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr

  • http://twitter.com/vinceblackham/status/11832262031 Vince Blackham

    RT @Paco_Belle: I like this RT @jaybaer: You Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr

  • http://twitter.com/igobydoc/status/11833213075 Darin Berntson – Doc

    I like this RT @jaybaer: You Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr /via @Paco_Belle

  • http://twitter.com/igobydoc/status/11833213075 Darin Berntson – Doc

    I like this RT @jaybaer: You Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr /via @Paco_Belle

  • http://twitter.com/mimimeredith/status/11834630041 Mimi Meredith

    Just joined Foursquare. I'm a bit skeptical, but Jay Baer made me do it! http://bit.ly/dvaB9M

  • http://twitter.com/451heat/status/11837307035 451 Heat

    Ignore Foursquare At Your Peril — An Analysis Of Potential http://ow.ly/1w8YT What is your take on Foursquare?

  • http://twitter.com/designflair/status/11838752034 Alyssa Williamson

    Foursquare, two great blogs on how to capitalize on its usage: http://ow.ly/1wbk6 (@chuckreynolds) & http://ow.ly/1wblr (@jaybaer)

  • http://twitter.com/image_media/status/11839218897 Tim Lorang

    Ignore Foursquare at Your Peril -Convince & Convert http://ow.ly/1wbDY > I'm hearing a lot about 4square. How can business connect?

  • http://twitter.com/timlorang/status/11839219215 Timothy Lorang

    Ignore Foursquare at Your Peril -Convince & Convert http://ow.ly/1wbFQ > I'm hearing a lot about 4square. How can business connect?

  • http://twitter.com/gcohen85/status/11840792161 Greg Cohen

    3 Primary Benefits of Foursquare Participation by Businesses: ignore at your peril http://su.pr/29lYqS [via @brent_in_ATL @jaybaer

  • http://twitter.com/mikekmcclure/status/11841938808 mikekmcclure

    Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/9xfz4b

  • http://twitter.com/mollycgaines/status/11849478464 Molly Carter Gaines

    Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aSAVdR /via @jaybaer #sm

  • http://twitter.com/joel_hughes/status/11873424125 Joel Hughes

    @bob_shepherd congrats Bob and welcome aboard the @Foursquare bus….you might be interested in this http://joj.im/bXJ91u

  • http://twitter.com/diego_s/status/11903124439 diego_s

    Ignore Foursquare at Your Peril – An Analysis of Potential -> http://bit.ly/9skxkg

  • http://twitter.com/ovalball/status/11903276915 Ray Downes

    Good read: RT @diego_s: Ignore Foursquare at Your Peril – An Analysis of Potential -> http://bit.ly/9skxkg

  • http://twitter.com/ovalball/status/11903276915 Ray Downes

    Good read: RT @diego_s: Ignore Foursquare at Your Peril – An Analysis of Potential -> http://bit.ly/9skxkg

  • http://twitter.com/ovalball/status/11903276915 Ray Downes

    Good read: RT @diego_s: Ignore Foursquare at Your Peril – An Analysis of Potential -> http://bit.ly/9skxkg

  • http://twitter.com/ovalball/status/11903276915 Ray Downes

    Good read: RT @diego_s: Ignore Foursquare at Your Peril – An Analysis of Potential -> http://bit.ly/9skxkg

  • http://twitter.com/riseofideas/status/11903501258 Rise of Ideas

    FourSquare Alert!!! – RT @diego_s: Ignore Foursquare at Your Peril – An Analysis of Potential -> http://bit.ly/9skxkg – #foursquare

  • http://twitter.com/riseofideas/status/11903501258 Rise of Ideas

    FourSquare Alert!!! – RT @diego_s: Ignore Foursquare at Your Peril – An Analysis of Potential -> http://bit.ly/9skxkg – #foursquare

  • http://twitter.com/riseofideas/status/11903501258 Rise of Ideas

    FourSquare Alert!!! – RT @diego_s: Ignore Foursquare at Your Peril – An Analysis of Potential -> http://bit.ly/9skxkg – #foursquare

  • http://twitter.com/kentbeatty/status/11903501499 Kent Beatty

    FourSquare Alert!!! – RT @diego_s: Ignore Foursquare at Your Peril – An Analysis of Potential -> http://bit.ly/9skxkg – #foursquare

  • http://twitter.com/kentbeatty/status/11903501499 Kent Beatty

    FourSquare Alert!!! – RT @diego_s: Ignore Foursquare at Your Peril – An Analysis of Potential -> http://bit.ly/9skxkg – #foursquare

  • http://twitter.com/kentbeatty/status/11903501499 Kent Beatty

    FourSquare Alert!!! – RT @diego_s: Ignore Foursquare at Your Peril – An Analysis of Potential -> http://bit.ly/9skxkg – #foursquare

  • http://twitter.com/pollackprmktg/status/11903981454 PollackPRMktg

    RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr

  • http://twitter.com/pollackprmktg/status/11903981454 PollackPRMktg

    RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr

  • http://twitter.com/immafolch/status/11904307690 Imma Folch

    RT @PollackPRMktg: RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr

  • http://twitter.com/jenamis/status/11913062255 jenamis

    RT @diego_s: Ignore Foursquare at Your Peril – An Analysis of Potential -> http://bit.ly/9skxkg

  • http://twitter.com/landongn Landon Noss

    Hey Jay,

    I don’t know how popular the foursquare apps will really ever get in the mainstream- and I hold that view for a few reasons.

    First, I don’t think that businesses will ultimately care who checks into their establishment because they don’t have control over they ‘why’. If I go to Z’Tejas and check in with a mention that “i’m getting the bananas foster”, (http://twitter.com/ZTejas/status/10483267915), what can Z’Tejas hope to learn from that information? I received a recipe, which was neat, but ultimately didn’t give me any additional incentive to continue to check in.

    Second, if the business / venue doesn’t control the ‘why’, the incentives will always be ‘neat’. Lukewarm mainstream reception by the likes of gowalla and 4sq give me two big perceptions on why the location revolution hasn’t happened – There’s no way to monetize or incentivize people to check in, because not everyone can be a mayor, and not everyone who checks in gets the perks of a mayor or something equivalent.

    To use a metaphor, Location based services function as a punch card at jamba juice- 10 punches and you get a discount. Why does the ‘man with the most punches’ get access to that discount? And why does that discount seem trivial? As a consumer and a marketer, that’s a bunk equation.

    To me, until those big holes in the services are plugged, apps like 4sq and gowalla / loopt will continue to be “this is what I’m having for lunch” apps. Ways for people to prove they went somewhere, but there’s still not enough value in the core service of the app to make mainstream sense.

  • http://twitter.com/landongn Landon Noss

    Hey Jay,

    I don’t know how popular the foursquare apps will really ever get in the mainstream- and I hold that view for a few reasons.

    First, I don’t think that businesses will ultimately care who checks into their establishment because they don’t have control over they ‘why’. If I go to Z’Tejas and check in with a mention that “i’m getting the bananas foster”, (http://twitter.com/ZTejas/status/10483267915), what can Z’Tejas hope to learn from that information? I received a recipe, which was neat, but ultimately didn’t give me any additional incentive to continue to check in.

    Second, if the business / venue doesn’t control the ‘why’, the incentives will always be ‘neat’. Lukewarm mainstream reception by the likes of gowalla and 4sq give me two big perceptions on why the location revolution hasn’t happened – There’s no way to monetize or incentivize people to check in, because not everyone can be a mayor, and not everyone who checks in gets the perks of a mayor or something equivalent.

    To use a metaphor, Location based services function as a punch card at jamba juice- 10 punches and you get a discount. Why does the ‘man with the most punches’ get access to that discount? And why does that discount seem trivial? As a consumer and a marketer, that’s a bunk equation.

    To me, until those big holes in the services are plugged, apps like 4sq and gowalla / loopt will continue to be “this is what I’m having for lunch” apps. Ways for people to prove they went somewhere, but there’s still not enough value in the core service of the app to make mainstream sense.

  • http://twitter.com/popomedia/status/11928315364 poposocialmedia

    Ignore Foursquare at Your Peril – An Analysis of Potential | mobile | Social Media C… http://bit.ly/coJ8xx (via http://bit.ly/9fSKGV )

  • http://twitter.com/kevincumbria/status/11928416353 Kevin Tea

    RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr

  • http://twitter.com/ijuma/status/11932514839 ijuma

    RT @diego_s: Ignore Foursquare at Your Peril – An Analysis of Potential -> http://bit.ly/9skxkg

  • http://domesticatingit.com JonDiPietro

    It seems that Jay and all of the comments have done a fabulous job of explaining all of the benefits of these viral, geo-location tools. I'm stunned that the negative sides don't get more coverage, but maybe I'm completely off base. I, for one, will never ever use geo-location as part of my social media. There have already been several reports of deliberate Facebook friending by burglars for the specific purpose of scheduling crimes based on wall posts. Geo-location is a psychopath's wet dream.

    Hear me now, believe me later… there will be a high profile story at some point in the future about how some ignorant, unsuspecting college student is tracked and murdered using a service like this and the public outcry will force social media channels to ban them. And then there's the specter of blood-thirsty lawyers who will go after your business for aiding and abetting these criminals by contributing time sensitive data in a public forum. You can debate the merits and logic all you want, and you may be 100% correct but don't tell me you can accurately predict what a jury will do after an emotionally charged closing argument (Google “jury nullification”).

    No thanks. I am not betting my personal security on this and there's no way I'm going to tell a client it's OK for them to put their businesses at risk this way. But I'd love to hear the other side of this argument. Why aren't more people worried about this?

  • http://domesticatingit.com JonDiPietro

    It seems that Jay and all of the comments have done a fabulous job of explaining all of the benefits of these viral, geo-location tools. I'm stunned that the negative sides don't get more coverage, but maybe I'm completely off base. I, for one, will never ever use geo-location as part of my social media. There have already been several reports of deliberate Facebook friending by burglars for the specific purpose of scheduling crimes based on wall posts. Geo-location is a psychopath's wet dream.

    Hear me now, believe me later… there will be a high profile story at some point in the future about how some ignorant, unsuspecting college student is tracked and murdered using a service like this and the public outcry will force social media channels to ban them. And then there's the specter of blood-thirsty lawyers who will go after your business for aiding and abetting these criminals by contributing time sensitive data in a public forum. You can debate the merits and logic all you want, and you may be 100% correct but don't tell me you can accurately predict what a jury will do after an emotionally charged closing argument (Google “jury nullification”).

    No thanks. I am not betting my personal security on this and there's no way I'm going to tell a client it's OK for them to put their businesses at risk this way. But I'd love to hear the other side of this argument. Why aren't more people worried about this?

  • http://domesticatingit.com JonDiPietro

    It seems that Jay and all of the comments have done a fabulous job of explaining all of the benefits of these viral, geo-location tools. I'm stunned that the negative sides don't get more coverage, but maybe I'm completely off base. I, for one, will never ever use geo-location as part of my social media. There have already been several reports of deliberate Facebook friending by burglars for the specific purpose of scheduling crimes based on wall posts. Geo-location is a psychopath's wet dream.

    Hear me now, believe me later… there will be a high profile story at some point in the future about how some ignorant, unsuspecting college student is tracked and murdered using a service like this and the public outcry will force social media channels to ban them. And then there's the specter of blood-thirsty lawyers who will go after your business for aiding and abetting these criminals by contributing time sensitive data in a public forum. You can debate the merits and logic all you want, and you may be 100% correct but don't tell me you can accurately predict what a jury will do after an emotionally charged closing argument (Google “jury nullification”).

    No thanks. I am not betting my personal security on this and there's no way I'm going to tell a client it's OK for them to put their businesses at risk this way. But I'd love to hear the other side of this argument. Why aren't more people worried about this?

  • http://jojet.com/ @joel_hughes

    Hi Jon,
    If it's psychopaths you're worried about then 'they' get kill you with or without geolocation.

    And burglars can burgle with out without geolocation as well. Common sense using these services needs to prevail – not listing your home address on Foursquare seems sensible to me but a) there are other means for people finding out where I live if they are determined and b) like many people I am out of my house during office hours – does this not already create a bonanza for burgulars? No, because simply because I am not at home does not mean my home is vacant and or unguarded.

    I think this technology is of massive benefit to many, many venues & businesses.

    @joel_hughes

    Sent from my BlackBerry® wireless device

  • http://domesticatingit.com JonDiPietro

    Hi Joel,

    I don't disagree with anything you say. However, none of it addresses either of my points.

    1) One is a question of personal security. As you say, they may “get me” anyway, but the tiny benefit to me personally for this service (the benefits are mostly for the establishment) do not justify the risks – as small as they may be. Even if a criminal knows that you “usually” are at work during the day, there's never a guarantee. Broadcasting your whereabouts on the Internet IS a guarantee.

    2) The much, much larger issue is the legal liability. In my estimation, there WILL be a murder case someday and there WILL be a business held accountable and the “you know what” will hit the fan with the entire concept. The sheer numbers make it inevitable. I don't want that business to be one that I advised to participate in something like this.

  • http://nathanhangen.com/blog Nathan Hangen

    Yes, but what about the fact that Tweets like that annoy the hell out of your Twitter followers?

    That's where 4square lost me…it's like a game for children…the equivalent of Farmville.

    When they remove that damn mayor crap, then I might give it another try.

    Personally, I think it's much easier to just type my location in Twitter, since I'm there already. Especially as Twitter gets smarter w/geolocation.

  • http://nathanhangen.com/blog Nathan Hangen

    Yes, but what about the fact that Tweets like that annoy the hell out of your Twitter followers?

    That's where 4square lost me…it's like a game for children…the equivalent of Farmville.

    When they remove that damn mayor crap, then I might give it another try.

    Personally, I think it's much easier to just type my location in Twitter, since I'm there already. Especially as Twitter gets smarter w/geolocation.

  • http://nathanhangen.com/blog Nathan Hangen

    Yes, but what about the fact that Tweets like that annoy the hell out of your Twitter followers?

    That's where 4square lost me…it's like a game for children…the equivalent of Farmville.

    When they remove that damn mayor crap, then I might give it another try.

    Personally, I think it's much easier to just type my location in Twitter, since I'm there already. Especially as Twitter gets smarter w/geolocation.

  • http://nathanhangen.com/blog Nathan Hangen

    I'm curious if he'll go back for a 2nd haircut…that's when you find out if it matters or if it's nothing more than a coupon service.

  • http://nathanhangen.com/blog Nathan Hangen

    I'm curious if he'll go back for a 2nd haircut…that's when you find out if it matters or if it's nothing more than a coupon service.

  • http://twitter.com/weberika/status/11935823419 Erika L Walker Rich

    RT @popomedia: Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/coJ8xx

  • http://twitter.com/weberika/status/11935823419 Erika L Walker Rich

    RT @popomedia: Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/coJ8xx

  • http://twitter.com/weberika/status/11935823419 Erika L Walker Rich

    RT @popomedia: Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/coJ8xx

  • http://twitter.com/weberika/status/11935823419 Erika L Walker Rich

    RT @popomedia: Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/coJ8xx

  • http://twitter.com/mikecorak/status/11936889986 MikeCorak

    RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr – love the conversation!

  • http://twitter.com/michaeljbarber/status/11937662304 Michael Barber

    A relevant article by @jaybaer for all attendees of Thursday's #smcphx. Ignore 4sq at your peril http://j.mp/btYOW4.

  • http://twitter.com/jlandells/status/11939070040 John Landells

    RT @unmarketing: Ignore Foursquare at Your Peril – An Analysis of Potential by @JayBaer http://bit.ly/dqzxtz

  • http://twitter.com/jonathanfields/status/11939081763 Jonathan Fields

    RT @unmarketing: Ignore Foursquare at Your Peril – An Analysis of Potential by @JayBaer http://bit.ly/dqzxtz

  • http://twitter.com/coolcollectorie/status/11939111001 The Cool Collector

    Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/dqzxtz RT @unmarketing @JayBaer

  • http://twitter.com/jbweb/status/11939146896 Jennie Weber

    @bbycmo interesting read RT@unmarketing Ignore Foursquare at Your Peril – An Analysis of Potential by @JayBaer http://bit.ly/dqzxtz

  • http://twitter.com/timconley/status/11939316978 Tim Conley

    RT @unmarketing: Ignore Foursquare at Your Peril – An Analysis of Potential by @JayBaer http://bit.ly/dqzxtz

  • http://twitter.com/socialmediafltr/status/11939356006 Social Media Filter

    RT @unmarketing Ignore Foursquare at Your Peril – An Analysis of Potential by @JayBaer http://bit.ly/dqzxtz

  • http://twitter.com/marketingfltr/status/11939356327 Marketing Filter

    RT @unmarketing Ignore Foursquare at Your Peril – An Analysis of Potential by @JayBaer http://bit.ly/dqzxtz

  • http://twitter.com/jeffreypjacobs/status/11939396932 Jeff Jacobs

    Ignore Foursquare at Your Peril – An Analysis of Potential by @JayBaer http://bit.ly/dqzxtz RT @unmarketing

  • http://twitter.com/jennyglobal/status/11939515778 Reallygood TV/Media

    What did we used to say about Twitter? RT @jonathanfields & @unmarketing Ignore Foursquare at Your Peril – @JayBaer http://bit.ly/dqzxtz

  • http://twitter.com/jjm_marketing/status/11939535363 Judy Mick

    RT @unmarketing: Ignore Foursquare at Your Peril – An Analysis of Potential by @JayBaer http://bit.ly/dqzxtz

  • http://twitter.com/michaelreuter/status/11939688523 Michael Reuter

    Ignore Foursquare at Your Peril – An Analysis of Potential http://yigg.it/6krz9 @yigg @jbenno

  • http://twitter.com/andreipintica/status/11939727710 swaMp

    RT @michaelreuter: Ignore Foursquare at Your Peril – An Analysis of Potential http://yigg.it/6krz9 @yigg @jbenno

  • http://twitter.com/discordia77/status/11939782474 discordia77

    So I have yet to use FourSquare, but this makes a good argument: http://bit.ly/dqzxtz

  • http://twitter.com/discordia77/status/11939782474 discordia77

    So I have yet to use FourSquare, but this makes a good argument: http://bit.ly/dqzxtz

  • http://twitter.com/glennhilton/status/11940007895 Glenn Hilton

    Ignore Foursquare at Your Peril – An Analysis of Potential by @JayBaer http://bit.ly/dqzxtz via @unmarketing

  • http://twitter.com/udaibir/status/11940101034 Udai

    RT @IanAspin What did we say about Twitter? RT @jonathanfields @unmarketing Ignore Foursquare at Your Peril – @JayBaer http://bit.ly/dqzxtz

  • http://twitter.com/chicagodmblover/status/11940180549 Teresa

    RT @glennhilton: Ignore Foursquare at Your Peril – An Analysis of Potential by @JayBaer http://bit.ly/dqzxtz via @unmarketing

  • http://twitter.com/summerjoy/status/11940182307 Summer Boone

    RT @unmarketing: Ignore Foursquare at Your Peril – An Analysis of Potential by @JayBaer http://bit.ly/dqzxtz

  • http://twitter.com/unhabit/status/11940219886 Kevin Keane

    RT @unmarketing: Ignore Foursquare at Your Peril – An Analysis of Potential by @JayBaer http://bit.ly/dqzxtz

  • http://twitter.com/kimgeralds/status/11940328406 Kim Geralds

    Imp 4 small biz RT @glennhilton Ignore Foursquare at Your Peril; An Analysis of Potential by @JayBaer http://bit.ly/dqzxtz via @unmarketing

  • http://twitter.com/bpgretail/status/11940739480 BPG Retail

    RT @unmarketing: Ignore Foursquare at Your Peril – An Analysis of Potential by @JayBaer http://bit.ly/dqzxtz // Retailers RU listening? #CRE

  • http://twitter.com/drewmaniac/status/11940763099 Andrew Weaver

    Ignore Foursquare at Your Peril – An Analysis of Potential by @JayBaer http://bit.ly/dqzxtz /via @unmarketing

  • http://twitter.com/lilianmahoukou/status/11940880969 Lilian Mahoukou

    RT @drewmaniac: Ignore Foursquare at Your Peril – An Analysis of Potential by @JayBaer http://bit.ly/dqzxtz /via @unmarketing

  • http://twitter.com/pgdavid/status/11941616181 David Pascual

    RT @unmarketing: Ignore Foursquare at Your Peril – An Analysis of Potential by @JayBaer http://bit.ly/dqzxtz

  • http://twitter.com/virtuosoblogger/status/11941754438 gautam

    Ignore Foursquare at Your Peril – An Analysis of Potential by @JayBaer http://bit.ly/dqzxtz via @Unmarketing

  • http://twitter.com/neo_is_badboy/status/11941812467 Yana Renggana

    RT @virtuosoblogger: Ignore Foursquare at Your Peril – An Analysis of Potential by @JayBaer http://bit.ly/dqzxtz via @Unmarketing

  • http://twitter.com/deepdishcreates/status/11942349028 Lara

    RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr

  • http://twitter.com/hotinbusiness/status/11942364535 Hot In Business

    Ignore Foursquare at Your Peril – An Analysis of Potential | mobile | Social Media Consulting – Convince & Con.. http://bit.ly/bBjP82

  • http://twitter.com/therealjorge/status/11942416238 Jorge Parrales

    I finally gave in RT @unmarketing: Ignore Foursquare at Your Peril – An Analysis of Potential by @JayBaer http://bit.ly/dqzxtz

  • http://twitter.com/alessiolr/status/11942652773 Alessio La Ruffa

    RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr

  • http://twitter.com/alessiolr/status/11942652773 Alessio La Ruffa

    RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr

  • http://twitter.com/incslinger/status/11942875651 Simon Salt

    RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr

  • http://twitter.com/incslinger/status/11942875651 Simon Salt

    RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr

  • http://twitter.com/incslinger/status/11942875651 Simon Salt

    RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr

  • http://twitter.com/comhcinc/status/11942878118 comhcinc

    RT @discordia77: So I have yet to use FourSquare, but this makes a good argument: http://bit.ly/dqzxtz

  • http://twitter.com/comhcinc/status/11942878118 comhcinc

    RT @discordia77: So I have yet to use FourSquare, but this makes a good argument: http://bit.ly/dqzxtz

  • http://twitter.com/comhcinc/status/11942878118 comhcinc

    RT @discordia77: So I have yet to use FourSquare, but this makes a good argument: http://bit.ly/dqzxtz

  • http://twitter.com/lpearson/status/11943019323 Lisa Pearson

    RT @incslinger: RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr

  • http://twitter.com/lpearson/status/11943019323 Lisa Pearson

    RT @incslinger: RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr

  • http://twitter.com/lpearson/status/11943019323 Lisa Pearson

    RT @incslinger: RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr

  • http://twitter.com/soinc/status/11944091491 Jeff Walters

    RT @MikeCorak: RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr – love the conversation!

  • http://twitter.com/cbucci_bookman/status/11944173318 Chris Bucci

    RT @jonathanfields: RT @unmarketing: Ignore Foursquare at Your Peril – An Analysis of Potential by @JayBaer http://bit.ly/dqzxtz

  • http://twitter.com/bhc3/status/11944731744 Hutch Carpenter

    RT @drewmaniac: Ignore Foursquare at Your Peril – An Analysis of Potential by @JayBaer http://bit.ly/dqzxtz /via @unmarketing

  • http://twitter.com/alexschleber/status/11945371779 Alex Schleber

    RT @unmarketing: Ignore Foursquare at Your Peril – An Analysis of Potential by @JayBaer http://bit.ly/dqzxtz

  • http://twitter.com/grafitese/status/11947013898 Grafitese Editorial

    RT @glennhilton: Ignore Foursquare at Your Peril – An Analysis of Potential by @JayBaer http://bit.ly/dqzxtz via @unmarketing

  • http://twitter.com/grafitese/status/11947013898 Grafitese Editorial

    RT @glennhilton: Ignore Foursquare at Your Peril – An Analysis of Potential by @JayBaer http://bit.ly/dqzxtz via @unmarketing

  • http://twitter.com/joelkodner/status/11948045731 Joel Kodner

    CoughHorseshitCoughCough RT @unmarketing: Ignore Foursquare at Your Peril – An Analysis of Potential by @JayBaer http://bit.ly/dqzxtz

  • http://twitter.com/sandranottestad/status/11948626613 Sandra Nottestad

    Cool Info – Especially Comments RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr

  • http://twitter.com/assholefactor/status/11950225345 the O’Asshole FACTOR

    RT @joelkodner: CoughHorseshitCoughCough RT @unmarketing: Ignore Foursquare at Your Peril by @JayBaer http://bit.ly/dqzxtz

  • http://twitter.com/jasontruesdell/status/11951339673 Jason Truesdell

    RT @unmarketing: Ignore Foursquare at Your Peril – An Analysis of Potential by @JayBaer http://bit.ly/dqzxtz

  • http://twitter.com/jasontruesdell/status/11951339673 Jason Truesdell

    RT @unmarketing: Ignore Foursquare at Your Peril – An Analysis of Potential by @JayBaer http://bit.ly/dqzxtz

  • http://twitter.com/jasontruesdell/status/11951339673 Jason Truesdell

    RT @unmarketing: Ignore Foursquare at Your Peril – An Analysis of Potential by @JayBaer http://bit.ly/dqzxtz

  • http://twitter.com/cwerlin/status/11953495614 Craig Werlin

    RT @incslinger: RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr

  • http://twitter.com/jbweb/status/11958279829 Jennie Weber

    @bestbuycmo interesting read RT@unmarketing Ignore Foursquare at Your Peril – An Analysis of Potential by @JayBaer http://bit.ly/dqzxtz

  • http://twitter.com/jbweb/status/11958279829 Jennie Weber

    @bestbuycmo interesting read RT@unmarketing Ignore Foursquare at Your Peril – An Analysis of Potential by @JayBaer http://bit.ly/dqzxtz

  • sue_anne

    I have not had any problems with 4SQ freezing my blackberry. But, the biggest issue that I have had is that Blackberry determines your location differently than the iPhone, and so often it has me at a different spot than I really am. Unless you're dedicated, some may give up if their location doesn't immediately pop up correctly.

  • http://twitter.com/socialmedia52/status/11961813501 geok chew

    Ignore Foursquare at Your Peril – An Analysis of Potential | mobile | Social Media C… http://bit.ly/coJ8xx (via http://bit.ly/chOZao )

  • http://twitter.com/socialmedia52/status/11961813501 geok chew

    Ignore Foursquare at Your Peril – An Analysis of Potential | mobile | Social Media C… http://bit.ly/coJ8xx (via http://bit.ly/chOZao )

  • http://www.convinceandconvert.com jaybaer

    Same thing happens with iPhone and iPhone 3GS. Different ways of
    handling GPS, so different “spots.”

  • http://twitter.com/jkellie/status/11961996420 Jason Kellie

    RT @unmarketing: Ignore Foursquare at Your Peril – An Analysis of Potential by @JayBaer http://bit.ly/dqzxtz

  • http://twitter.com/jkellie/status/11961996420 Jason Kellie

    RT @unmarketing: Ignore Foursquare at Your Peril – An Analysis of Potential by @JayBaer http://bit.ly/dqzxtz

  • http://twitter.com/josedramirez/status/11963310728 Jose David Ramirez

    Gr8 Points! // Ignore #Foursquare at Your Peril – An Analysis of Potential: http://ow.ly/1quVwL #socialmedia

  • http://twitter.com/josedramirez/status/11963310728 Jose David Ramirez

    Gr8 Points! // Ignore #Foursquare at Your Peril – An Analysis of Potential: http://ow.ly/1quVwL #socialmedia

  • http://twitter.com/maitriquest/status/11963726677 Melissa Balmer

    RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr

  • http://twitter.com/maitriquest/status/11963726677 Melissa Balmer

    RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr

  • http://twitter.com/maitriquest/status/11963726677 Melissa Balmer

    RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr

  • http://twitter.com/maitriquest/status/11963726677 Melissa Balmer

    RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr

  • http://twitter.com/jeremypair/status/11968627268 Jeremy Pair

    RT @unmarketing: Ignore Foursquare at Your Peril – An Analysis of Potential by @JayBaer http://bit.ly/dqzxtz /via @jkellie >@brandedbyhuys

  • http://twitter.com/rssirteubal/status/11984265057 Ignacio

    Ignore Foursquare at Your Peril – An Analysis of Potential | mobile | Social Media Consulting – Convince & Convert: http://bit.ly/9EcU5n

  • http://twitter.com/worldnomads/status/11986450746 Chris Noble

    Ignore Foursquare at Your Peril – An Analysis of Potential – http://ow.ly/1x0As – via @jaybaer

  • http://twitter.com/smittytabb/status/11986621643 ✍Linda Smith Tabb✈

    RT @WorldNomads: Ignore Foursquare at Your Peril – An Analysis of Potential – http://ow.ly/1x0As – via @jaybaer <interesting!>

  • http://twitter.com/louisegriffiths/status/11987703226 Louise Griffiths

    RT @WorldNomads: Ignore Foursquare at Your Peril – An Analysis of Potential – http://ow.ly/1x0As – via @jaybaer

  • http://twitter.com/socialemail/status/11999263279 Social Email

    Ignore Foursquare at your peril: an analysis of potential by Jay Bear http://su.pr/2XuhIC

  • http://twitter.com/mikerdzign/status/12017181028 Mike Russell

    RT @rlseymann so many great apps, so little time. But, great insight: RT @jaybaer You Ignore Foursquare at Your Peril http://bit.ly/aNubwr

  • http://twitter.com/multifamilypro/status/12021089523 Tami Siewruk

    Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/c1RNml

  • http://twitter.com/multifamilypro/status/12021089523 Tami Siewruk

    Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/c1RNml

  • http://twitter.com/mike_wolfsohn/status/12021103897 Mike Wolfsohn

    RT @jbweb: @bestbuycmo interesting read RT@unmarketing Ignore Foursquare at Your Peril (by @JayBaer ) http://bit.ly/dqzxtz

  • http://twitter.com/mike_wolfsohn/status/12021103897 Mike Wolfsohn

    RT @jbweb: @bestbuycmo interesting read RT@unmarketing Ignore Foursquare at Your Peril (by @JayBaer ) http://bit.ly/dqzxtz

  • http://twitter.com/organicpr/status/12022841257 organicpr

    RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr

  • http://twitter.com/agent3321/status/12024134911 Sam Riojas

    RT @jbweb: @bestbuycmo interesting read RT@unmarketing Ignore Foursquare at Your Peril – An Analysis of Potential by @JayBaer http://bit.ly/dqzxtz

  • http://twitter.com/socialmedia_tw/status/12036867490 Sam Guo

    Ignore Foursquare at Your Peril – An Analysis of Potential | mobile | Social Media Consult… http://bit.ly/coJ8xx (via http://bit.ly/aAQObT

  • http://twitter.com/socialmedia_tw/status/12036867490 Sam Guo

    Ignore Foursquare at Your Peril – An Analysis of Potential | mobile | Social Media Consult… http://bit.ly/coJ8xx (via http://bit.ly/aAQObT

  • http://twitter.com/social_media8/status/12039652421 thomas kong

    Ignore Foursquare at Your Peril – An Analysis of Potential | mobile | Social Media C… http://bit.ly/coJ8xx (via http://bit.ly/b4EIaL )

  • http://twitter.com/social_media8/status/12039652421 thomas kong

    Ignore Foursquare at Your Peril – An Analysis of Potential | mobile | Social Media C… http://bit.ly/coJ8xx (via http://bit.ly/b4EIaL )

  • http://twitter.com/social_media8/status/12039652421 thomas kong

    Ignore Foursquare at Your Peril – An Analysis of Potential | mobile | Social Media C… http://bit.ly/coJ8xx (via http://bit.ly/b4EIaL )

  • http://twitter.com/joekikta/status/12049030080 Joe Kikta

    Here's more 4 #nmc attendees on geo-loc apps RT @jaybaer: 3 Primary Benefits of Foursquare Participation by Businesses: http://bit.ly/aNubwr

  • http://twitter.com/socialptnetwork/status/12049030701 Social Pint Network

    Here's more 4 #nmc attendees on geo-loc apps RT @jaybaer: 3 Primary Benefits of Foursquare Participation by Businesses: http://bit.ly/aNubwr

  • http://twitter.com/eric_andersen/status/12064538823 Eric Andersen

    Great post! Thinking @Foursquare is pointless? Do so at your peril! http://j.mp/bfVzdJ /by @JayBaer via @drewmaniac

  • http://twitter.com/eric_andersen/status/12064538823 Eric Andersen

    Great post! Thinking @Foursquare is pointless? Do so at your peril! http://j.mp/bfVzdJ /by @JayBaer via @drewmaniac

  • http://twitter.com/eric_andersen/status/12064941514 Eric Andersen

    Ha! Objections to @Foursquare? "The last time I heard that line of reasoning was…to a new thing called Twitter" http://j.mp/bfVzdJ

  • http://twitter.com/eric_andersen/status/12065100028 Eric Andersen

    ~@JayBaer lays out 3 business benefits @Foursquare: awareness via virality, loyalty/rewards, market research http://j.mp/bfVzdJ

  • http://twitter.com/na4sq/status/12065448876 North Andover 4sq

    RT @eric_andersen: Ha! Objections to @Foursquare? "The last time I heard that line of reasoning was…to a new thing called Twitter" http://j.mp/bfVzdJ

  • http://twitter.com/eric_andersen/status/12065549409 Eric Andersen

    Great point on need to monitor Twitter/Foursquare: "ability to…read customers' minds is such a huge advantage"~@JayBaer http://j.mp/bfVzdJ

  • http://twitter.com/joel_hughes/status/12087359903 Joel Hughes

    @danieldschell no probs these 2 urls are ok http://bit.ly/9Qd0al http://bit.ly/as6KFy but please shout out with any questions :)

  • http://twitter.com/clientsfirstuk/status/12091347246 Clientsfirst Ltd

    Foursq: is geotagging the essential next step for SM? RT jaybaer http://dld.bz/6Vu

  • http://twitter.com/jobboarddoctor/status/12104832483 Jeff Dickey-Chasins

    Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/9gAreH <–interesting article. I'm not convinced yet.

  • http://twitter.com/jobboarddoctor/status/12104832483 Jeff Dickey-Chasins

    Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/9gAreH <–interesting article. I'm not convinced yet.

  • http://twitter.com/nixie/status/12105821455 Nicole Perri

    RT @silran666: RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr

  • http://twitter.com/vernongirl/status/12124561515 Courtenay Pitcher

    RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr

  • http://twitter.com/ben_israel/status/12141441810 Ben Israel

    "Ignore Foursquare at Your Peril – An Analysis of Potential" http://bit.ly/c8g7Le

  • http://twitter.com/ben_israel/status/12141441810 Ben Israel

    "Ignore Foursquare at Your Peril – An Analysis of Potential" http://bit.ly/c8g7Le

  • http://twitter.com/lightyoruichi/status/12141566699 ‫‬‭‮‪‫‬‭‮redniraH

    RT: @ben_israel: "Ignore Foursquare at Your Peril – An Analysis of Potential" http://bit.ly/c8g7Le

  • http://twitter.com/lightyoruichi/status/12141566699 ‫‬‭‮‪‫‬‭‮redniraH

    RT: @ben_israel: "Ignore Foursquare at Your Peril – An Analysis of Potential" http://bit.ly/c8g7Le

  • http://twitter.com/tr3nergy/status/12142442715 Tr3nergy

    RT @ben_israel: "Ignore Foursquare at Your Peril – An Analysis of Potential" http://bit.ly/c8g7Le

  • http://twitter.com/tr3nergy/status/12142442715 Tr3nergy

    RT @ben_israel: "Ignore Foursquare at Your Peril – An Analysis of Potential" http://bit.ly/c8g7Le

  • http://twitter.com/tr3nergy/status/12142605653 Tr3nergy

    Interesting! RT: @ben_israel: "Ignore Foursquare at Your Peril – An Analysis of Potential" http://bit.ly/c8g7Le #fb

  • http://twitter.com/thechannelc/status/12143723508 Carolyn Chan

    RT @ben_israel: "Ignore Foursquare at Your Peril – An Analysis of Potential" http://bit.ly/c8g7Le

  • http://twitter.com/thechannelc/status/12143723508 Carolyn Chan

    RT @ben_israel: "Ignore Foursquare at Your Peril – An Analysis of Potential" http://bit.ly/c8g7Le

  • http://twitter.com/spanacakis/status/12152665612 stéphane P.

    Ignore #Foursquare at Your Peril – An Analysis of Potential | mobile http://bit.ly/bU8eSy

  • Brian

    Jay – Do you know who is doing Foursquare's PR? They're crushing it in the news.

  • http://twitter.com/stephen_incept/status/12241530148 Stephen Smith

    @jaybaer states the obvious-Ignore foursquare at your own risk! really like this post! http://ow.ly/1yEVN

  • http://twitter.com/sclbits/status/12247595470 Social Bits

    Cómo Foursquare puede ayudarte a potenciar tu negocio: http://bit.ly/cv7bTI

  • http://twitter.com/akirareiko/status/12248430311 Oscar Yasser (Akira)

    RT @sclbits: Cómo Foursquare puede ayudarte a potenciar tu negocio: http://bit.ly/cv7bTI

  • http://twitter.com/akirareiko/status/12248430311 Oscar Yasser (Akira)

    RT @sclbits: Cómo Foursquare puede ayudarte a potenciar tu negocio: http://bit.ly/cv7bTI

  • http://twitter.com/akirareiko/status/12248430311 Oscar Yasser (Akira)

    RT @sclbits: Cómo Foursquare puede ayudarte a potenciar tu negocio: http://bit.ly/cv7bTI

  • http://twitter.com/cutiestar/status/12248660971 Alma Salvatierra

    RT @akirareiko: RT @sclbits: Cómo Foursquare puede ayudarte a potenciar tu negocio: http://bit.ly/cv7bTI

  • http://twitter.com/cutiestar/status/12248660971 Alma Salvatierra

    RT @akirareiko: RT @sclbits: Cómo Foursquare puede ayudarte a potenciar tu negocio: http://bit.ly/cv7bTI

  • http://twitter.com/cutiestar/status/12248660971 Alma Salvatierra

    RT @akirareiko: RT @sclbits: Cómo Foursquare puede ayudarte a potenciar tu negocio: http://bit.ly/cv7bTI

  • http://twitter.com/janvanderreis/status/12249148840 Jan van der Reis

    RT @sclbits: Cómo Foursquare puede ayudarte a potenciar tu negocio: http://bit.ly/cv7bTI

  • http://twitter.com/janvanderreis/status/12249148840 Jan van der Reis

    RT @sclbits: Cómo Foursquare puede ayudarte a potenciar tu negocio: http://bit.ly/cv7bTI

  • http://twitter.com/janvanderreis/status/12249148840 Jan van der Reis

    RT @sclbits: Cómo Foursquare puede ayudarte a potenciar tu negocio: http://bit.ly/cv7bTI

  • http://twitter.com/kikelgeek/status/12249663814 Enrique Márquez

    RT @sclbits: Cómo Foursquare puede ayudarte a potenciar tu negocio: http://bit.ly/cv7bTI // #FTW

  • http://twitter.com/kikelgeek/status/12249663814 Enrique Márquez

    RT @sclbits: Cómo Foursquare puede ayudarte a potenciar tu negocio: http://bit.ly/cv7bTI // #FTW

  • http://twitter.com/kikelgeek/status/12249663814 Enrique Márquez

    RT @sclbits: Cómo Foursquare puede ayudarte a potenciar tu negocio: http://bit.ly/cv7bTI // #FTW

  • http://twitter.com/kikelgeek/status/12249663814 Enrique Márquez

    RT @sclbits: Cómo Foursquare puede ayudarte a potenciar tu negocio: http://bit.ly/cv7bTI // #FTW

  • http://twitter.com/kikelgeek/status/12249663814 Enrique Márquez

    RT @sclbits: Cómo Foursquare puede ayudarte a potenciar tu negocio: http://bit.ly/cv7bTI // #FTW

  • http://twitter.com/kikelgeek/status/12249663814 Enrique Márquez

    RT @sclbits: Cómo Foursquare puede ayudarte a potenciar tu negocio: http://bit.ly/cv7bTI // #FTW

  • http://twitter.com/armonium/status/12250361213 Maik Lara

    RT @akirareiko: RT @sclbits: Cómo Foursquare puede …: http://bit.ly/cv7bTI <– Hay alguna marca haciendo un esfuerzo importante en MX?

  • http://twitter.com/actweb/status/12334959072 actweb.fr

    Ignore Foursquare at Your Peril – An Analysis of Potential | mobile | Social Media Consulting – Convince & Convert http://ow.ly/1zDpr

  • http://twitter.com/jeromelesur/status/12334959211 Jerome Lesur

    Ignore Foursquare at Your Peril – An Analysis of Potential | mobile | Social Media Consulting – Convince & Convert http://ow.ly/1zDpt

  • http://twitter.com/jeromelesur/status/12334959211 Jerome Lesur

    Ignore Foursquare at Your Peril – An Analysis of Potential | mobile | Social Media Consulting – Convince & Convert http://ow.ly/1zDpt

  • http://twitter.com/_cut_here_/status/12335057568 Julien Dassonval

    RT @actweb: Ignore Foursquare at Your Peril – An Analysis of Potential | mobile | Social Media Consulting http://ow.ly/1zDpr #fav #mobile

  • http://twitter.com/tlittleton/status/12335071355 Tamara Littleton

    RT @actweb: Ignore Foursquare at Your Peril – An Analysis of Potential | mobile | Social Media Consulting – Convince & Convert http://ow.ly/1zDpr

  • http://twitter.com/joyceelven/status/12346229918 Joyce Elven

    RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr

  • http://twitter.com/joyceelven/status/12346229918 Joyce Elven

    RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr

  • http://twitter.com/socialmedia_65/status/12392793021 TOM LEE

    Ignore Foursquare at Your Peril – An Analysis of Potential | mobile | Social Media C… http://bit.ly/coJ8xx (via http://bit.ly/a1NukE )

  • http://twitter.com/andrew_girvan/status/12425395417 Andrew Girvan

    Reading: Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/cM8wOn

  • http://twitter.com/jlwatine/status/12442453143 Jean-Luc Watine
  • http://twitter.com/espotlight/status/12465708763 Marketing

    Ignore Foursquare at Your Peril – An Analysis of Potential. http://bit.ly/cM8wOn

  • http://twitter.com/espotlight/status/12465708763 Marketing

    Ignore Foursquare at Your Peril – An Analysis of Potential. http://bit.ly/cM8wOn

  • http://twitter.com/espotlight/status/12465708763 Marketing

    Ignore Foursquare at Your Peril – An Analysis of Potential. http://bit.ly/cM8wOn

  • http://twitter.com/lbroekman/status/12465758137 Lode Broekman

    RT @ESpotlight: Ignore Foursquare at Your Peril – An Analysis of Potential. http://bit.ly/cM8wOn

  • http://twitter.com/lbroekman/status/12465758137 Lode Broekman

    RT @ESpotlight: Ignore Foursquare at Your Peril – An Analysis of Potential. http://bit.ly/cM8wOn

  • http://twitter.com/lbroekman/status/12465758137 Lode Broekman

    RT @ESpotlight: Ignore Foursquare at Your Peril – An Analysis of Potential. http://bit.ly/cM8wOn

  • http://twitter.com/halverk/status/12466514485 Katja Halverson

    Great article by @jaybaer RT @ESpotlight: Ignore Foursquare at Your Peril – An Analysis of Potential. http://bit.ly/cM8wOn

  • http://twitter.com/gervis/status/12467205318 Gerrit Visser

    RT @ESpotlight: Ignore Foursquare at Your Peril – An Analysis of Potential. http://bit.ly/cM8wOn

  • http://twitter.com/socialmedia1700/status/12488700043 Rachael Blair

    Are you the Foursquare user? Something about Foursquare to share… http://bit.ly/coJ8xx (via http://bit.ly/93EyGv )

  • http://twitter.com/deanpiccirillo/status/12507985212 Dean Piccirillo

    Ignore Foursquare at Your Peril–An Analysis of Potential via Convince and Convert #foursquare #marketing #smcswfl http://viigo.im/3dOQ

  • http://twitter.com/socialmediabar/status/12626221827 Adrian Chan

    Ignore Foursquare at Your Peril – An Analysis of Potential | mobile | Social Media C… http://bit.ly/coJ8xx (via http://bit.ly/c5vZj4 )

  • http://twitter.com/walterpike/status/12644175609 Walter Pike

    A very good analysis (especially in the comments) why Foursquare should not be ignored http://bit.ly/aMG934 @MelAttree

  • http://twitter.com/gareth_newman/status/12644479852 Gareth Newman

    RT @walterpike: A very good analysis (especially in the comments) why Foursquare should not be ignored http://bit.ly/aMG934

  • http://twitter.com/launchym/status/12645435227 Tony Chen

    RT @walterpike: A very good analysis (esp in the comments) why Foursquare should not be ignored http://bit.ly/aMG934 @MelAttree

  • http://twitter.com/tyronevh/status/12645646544 Tyrone Van Heerden

    RT: @walterpike A very good analysis (especially in the comments) why Foursquare should not be ignored http://bit.ly/aMG934 @MelAttree

  • http://twitter.com/bigd8a/status/12709650766 BigData Marketing

    RT @stephentboyd: great article on the perils of ignoring foursquare and gowalla/geo-location, etc- http://bit.ly/cM8wOn

  • http://twitter.com/kale26/status/12960250338 Sally Gutschow

    RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr

  • http://twitter.com/remi_t/status/13096392477 @Remi Tremblay

    RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr

  • http://twitter.com/andihernandez1/status/13442031237 andihernandez

    Ignore Foursquare at Your Peril – An Analysis of Potential | mobile | Social Media C… http://bit.ly/coJ8xx (via http://bit.ly/aHBdqv )

  • http://twitter.com/michaelgass/status/15672941711 Michael Gass

    Ignore Foursquare at Your Peril – An Analysis of Potential (via @jaybaer) http://bit.ly/bwGwHK

  • http://twitter.com/JimiHopkins James Hopkins

    Some great comments there from the session. I really think it's up to savvy and forward thinking businesses to start to drive the consumer offering. In Australia we are nowehere at the level of the US in terms of companies working with it, and it's these companies that will ultimately provide the value in time invested for the people!

    I wrote a blog on Foursquare useage not long back, would love your views.

    http://daemongroupblog.com/digital/foursquare-t

  • http://twitter.com/JimiHopkins James Hopkins

    Some great comments there from the session. I really think it's up to savvy and forward thinking businesses to start to drive the consumer offering. In Australia we are nowehere at the level of the US in terms of companies working with it, and it's these companies that will ultimately provide the value in time invested for the people!

    I wrote a blog on Foursquare useage not long back, would love your views.

    http://daemongroupblog.com/digital/foursquare-t

  • http://twitter.com/JimiHopkins James Hopkins

    Some great comments there from the session. I really think it's up to savvy and forward thinking businesses to start to drive the consumer offering. In Australia we are nowehere at the level of the US in terms of companies working with it, and it's these companies that will ultimately provide the value in time invested for the people!

    I wrote a blog on Foursquare useage not long back, would love your views.

    http://daemongroupblog.com/digital/foursquare-t

  • http://twitter.com/JimiHopkins James Hopkins

    Some great comments there from the session. I really think it's up to savvy and forward thinking businesses to start to drive the consumer offering. In Australia we are nowehere at the level of the US in terms of companies working with it, and it's these companies that will ultimately provide the value in time invested for the people!

    I wrote a blog on Foursquare useage not long back, would love your views.

    http://daemongroupblog.com/digital/foursquare-t

  • http://twitter.com/JimiHopkins James Hopkins

    Some great comments there from the session. I really think it's up to savvy and forward thinking businesses to start to drive the consumer offering. In Australia we are nowehere at the level of the US in terms of companies working with it, and it's these companies that will ultimately provide the value in time invested for the people!

    I wrote a blog on Foursquare useage not long back, would love your views.

    http://daemongroupblog.com/digital/foursquare-t

  • http://twitter.com/JimiHopkins James Hopkins

    Some great comments there from the session. I really think it's up to savvy and forward thinking businesses to start to drive the consumer offering. In Australia we are nowehere at the level of the US in terms of companies working with it, and it's these companies that will ultimately provide the value in time invested for the people!

    I wrote a blog on Foursquare useage not long back, would love your views.

    http://daemongroupblog.com/digital/foursquare-t

  • http://twitter.com/JimiHopkins James Hopkins

    Some great comments there from the session. I really think it's up to savvy and forward thinking businesses to start to drive the consumer offering. In Australia we are nowehere at the level of the US in terms of companies working with it, and it's these companies that will ultimately provide the value in time invested for the people!

    I wrote a blog on Foursquare useage not long back, would love your views.

    http://daemongroupblog.com/digital/foursquare-t

  • http://twitter.com/JimiHopkins James Hopkins

    Some great comments there from the session. I really think it's up to savvy and forward thinking businesses to start to drive the consumer offering. In Australia we are nowehere at the level of the US in terms of companies working with it, and it's these companies that will ultimately provide the value in time invested for the people!

    I wrote a blog on Foursquare useage not long back, would love your views.

    http://daemongroupblog.com/digital/foursquare-t

  • http://twitter.com/dustinj/status/16431869653 Dustin Jacobsen

    RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://om.ly/mEut

  • http://twitter.com/paco_belle/status/16431873997 Scott Duehlmeier

    RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://om.ly/mEut

  • http://twitter.com/properdrinkrun/status/16431918175 PDR

    RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://om.ly/mEut

  • http://twitter.com/bbdowest/status/16432402258 BBDO West

    Ignore @Foursquare at Your Peril. Nice reasons to believe in LBS. http://ow.ly/203ZF

  • http://twitter.com/hksully/status/16432478488 Heidi Sullivan

    Months too late procrastinator Heidi joins 4Sq RT @jaybaer Ignore Foursquare at Your Peril – An Analysis of Potential http://om.ly/mEut

  • http://twitter.com/ruthenry/status/16432511105 Ruth Henry

    RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://om.ly/mEut

  • http://twitter.com/ruthenry/status/16432511105 Ruth Henry

    RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://om.ly/mEut

  • http://twitter.com/ruthenry/status/16432511105 Ruth Henry

    RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://om.ly/mEut

  • http://twitter.com/jginkc/status/16432511364 Jason Gertzen

    "everyone is a secret shopper" RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://om.ly/mEut

  • http://twitter.com/ericchlau/status/16432634078 Eric Lau

    @jaybaer: Ignore Foursquare at your peril – An analysis of potential – http://om.ly/mEut

  • http://twitter.com/rameyagency/status/16432646828 The Ramey Agency

    Ignore Foursquare at Your Peril – An Analysis of Potential http://om.ly/mEut (via @jaybaer)

  • http://twitter.com/clark_jill/status/16433128324 Jill Clark

    I'm a big FourSquare preacher as well! RT @jaybaer Ignore Foursquare at Your Peril – An Analysis of Potential http://om.ly/mEut

  • http://twitter.com/astrom/status/16433144760 Aaron Strom

    RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://om.ly/mEut

  • http://twitter.com/astrom/status/16433144760 Aaron Strom

    RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://om.ly/mEut

  • http://twitter.com/astrom/status/16433144760 Aaron Strom

    RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://om.ly/mEut

  • http://twitter.com/sarahmillerpr/status/16433711507 SarahMillerPR

    Interesting #analysis on the cost to your #business of ignoring #Foursquare: http://tinyurl.com/22kuejt Do you agree?

  • http://twitter.com/eangel427/status/16433802561 Erika Murray

    RT @jaybaer: Ignore @Foursquare at Your Peril – An Analysis of Potential http://om.ly/mEut

  • http://twitter.com/__fury/status/16436286509 fury

    Facebook : Ignore Foursquare at Your Peril – An Analysis of Potential | mobile | Social Media Consulting – Convinc… http://bit.ly/ddM4v0

  • http://twitter.com/fasttash/status/16436755715 Eric Tash

    RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://bit.ly/aNubwr

  • http://twitter.com/msmerle/status/16438382681 msmerle

    RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://om.ly/mEut

  • http://twitter.com/msmerle/status/16438382681 msmerle

    RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://om.ly/mEut

  • http://twitter.com/qei2009/status/16450933741 T McKinney Berry

    RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://om.ly/mEut

  • http://twitter.com/sandblasta/status/16459094194 Sandra Lloyd-Reback

    Fwd-ing 2 @randallphant (who just doesn't get it)! RT @jaybaer: Ignore Foursquare at Your Peril- An Analysis of Potential http://om.ly/mEut

  • http://twitter.com/copybabe/status/16464253950 karen turner

    Get insight on your customers RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://om.ly/mEut

  • http://www.cognation.net deancollins

    I totally agree with your comments….. but disagree it's related to physical.

    Customer “insight” is an extremly valuable asset.

    We've been cooking something similar for virtual for the last 12 months, lets just say i think i know what “event” people spend more time doing than eating lunch :)

    See you soon.

    Cheers,
    http://www.LiveChatConcepts.com

  • http://twitter.com/michaelgass/status/16469268460 Michael Gass

    RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://om.ly/mEut

  • http://twitter.com/michaelgass/status/16469268460 Michael Gass

    RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://om.ly/mEut

  • http://twitter.com/renatoghio/status/16471839091 renato ghio

    RT@ jaybaer Ignore Foursquare at Your Peril – An Analysis of Potential http://om.ly/mEut

  • http://twitter.com/john_majorla/status/16484028762 John

    Hear, hear RT @jaybaer Ignore Foursquare at Your Peril – An Analysis of Potential http://om.ly/mEut

  • http://twitter.com/john_majorla/status/16484028762 John

    Hear, hear RT @jaybaer Ignore Foursquare at Your Peril – An Analysis of Potential http://om.ly/mEut

  • http://twitter.com/emisare/status/16486661151 emisare

    RT @dustinj: RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://om.ly/mEut

  • http://twitter.com/shineadco/status/16492904056 Shine

    Sage advice! RT @michaelgass: RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://om.ly/mEut ^nt

  • http://twitter.com/shineadco/status/16492904056 Shine

    Sage advice! RT @michaelgass: RT @jaybaer: Ignore Foursquare at Your Peril – An Analysis of Potential http://om.ly/mEut ^nt

  • http://twitter.com/estesc/status/16539205814 Chris Estes

    Good post from @JayBaer 4 a platform misunderstood…Ignore Foursquare at Your Peril – An Analysis of Potential – http://bit.ly/aNubwr

  • http://www.englishclass.com.tw 線上英文

    Many thanks for this good info. I have twittered it and will definitely tell the rest of my friends know. They will definitely find it as interesting as myself.

  • Pingback: Small Businesses: Get on foursquare ASAP - trafficsmack

  • Pingback: Top 250 Blog Posts – Advertising, Marketing, Digital, Media & PR | Spotlight Ideas

  • letstalkandchat

    I just found a great company that builds websites for info products. To keep your costs low, they’ll mentor you on how to create your site, design a marketing funnel (one of the guys works in Hollywood and makes really slick videos), and the other guy programmed Myspace. If you’re looking to have professional web design for your small business and not waste any time or money then check their site out. Check them out: http://www.mikelmurphy.com/easy-info-product-site-system/

  • juandecop