How to Create An Epic Business Narrative with Lee Gutkind

Lee Gutkind, “the godfather behind creative nonfiction” joins The Business of Story to share his expert advice on turning your business’s nonfiction into a dynamic and engaging epic.
Lee is the Founder of the magazine/journal Creative Nonfiction. He is also the author & editor of more than 25 books, a Distinguished Writer-In-Residence at the Consortium of Science, Policy and Outcomes at Arizona State University, and a professor at the Hugh Downs School of Human Communication. He’s brought his expertise to The Daily Show with Jon Stewart, Good Morning America, NPR’s Talk of the Nation and All Things Considered, and the BBC.
Creative nonfiction has topped the charts as the fastest growing genre in both the publishing industry and across the board in education: biology, chemistry, MBA programs, law schools and more.
So what is the secret to making nonfiction so incredibly compelling? How do we strengthen our ability to take a true public story and make it personal, making the entire story much more compelling?
Lee emphasizes that it is simply a matter of a lot of time and hard work:
“You have to learn how to tell or show a story, but you also have to do the research necessary so that you can see what your product or service does in action. Once you do your research and practice you will find a couple of things. You’ll find that story is much more effective. You’ll find that you can do it fairly easily after you get to know it. And the most important part, it’s a hell of a lot of fun.”
Want to know how to structure your business truth into the most incredible and fascinating story it can be? 

In This Episode

• Actionable tips to reveal your business’s universal truth and craft it into a fascinating story.
• How to think and organize your business’s story into story scenes to engage your audience.
• Methods to make your listener an actual participant in your story.
• The absolutely essential elements of a fantastic story.
• The important difference between public and personal stories.

Quotes From This Episode

Take a subject that is important & turn it into a fascinating story so that people want to learn what you’re trying to tell them, whether they’re interested or not.—@LeeGutkind
What we really do, we meaning readers and listeners, is listen for something that we can connect to, and that’s the story.—@LeeGutkind
In order to get people to hear you, you have to tell a true story. Communicate your information through a story that is accurate & believable & your readers will listen.—@LeeGutkind
People remember more facts for longer periods of time when they are communicated in story form. It’s quite clear that the better the story, the stronger your message.—@LeeGutkind
If you believe in the power of story & you want to reach as many people as possible, you must take a little time to figure out why, & what story will carry your message.—@LeeGutkind

Resources

• LeeGutkind@gmail.com
• www.LeeGutkind.com
• Many Sleepless Nights by Lee Gutkind
• Almost Human, Making Robots Think by Lee Gutkind
• You Can’t Make This Stuff Up by Lee Gutkind
• The Immortal Life of Henrietta Lacks by Rebecca Skloot
• www.Businessofstory.com