About The Business of Story Podcast:
Welcome to the Business of Story podcast, where the world’s best storytellers from business, Hollywood, and beyond teach you how to use stories to communicate and connect with your customers. While technology has given us all global reach with our messages, it’s still the ancient bewitchery of storytelling that connects us with one another. You will learn from some of the brightest content creators, advertising creatives, authors, professors, makers, marketers, and brand raconteurs in the business. Within every show you will learn at least one actionable tip that will make your stories more engaging, and help you advance your personal or professional quest further, faster.
Apple Podcast Reviews:
A lot of great information about story telling. It is hard to pick one episode, they are all good!Risingmaster
I recently came across Park Howell's excellent podcast. I love how he weaves in his personal stories with the interviews of his guests. If you are involved with sales or marketing for your business definitely check out this show.RivetingFM
Michael Davis, Founder and Author at Speaking CPR, joins the Business of Story Podcast to discuss his seven C’s to sensational storytelling, the importance of connection, and how to improve your business presentations with story.
Do your presentations tend to be overly data-heavy? Mine were too. Luckily, Michael Davis is here as the Story M.D. to help. He specializes in crafting dynamic presentations to help brands connect with their consumers. He has found that the more vulnerable and genuine you are, the more accessible you are to your audience and the more likely they are to listen. Michael is adamant that we are all natural storytellers and that all we have to do is reignite our passion for connection to find our path to powerful presentations.
Michael talks about his experience of rediscovering his ability to tell stories, his Seven C’s for Sensational Storytelling, why vulnerability and honesty work so well, and how to pull all of his techniques together to create dynamite presentations.
In This Episode
- Why vulnerability will enhance your storytelling skills
- How to create amazing presentations by focusing on one theme
- Why being polished should never be your end goal
- How to guide your audience to create their own stories
- Why it’s important to have strong characters
- How to stay genuine in order to win over your audience
Quotes From This Episode
“Well, I’ve realized that the last thing I want anybody to ever tell me when I speak is I look polished because then I’m not connecting.” —@SpeakingCPR
“That’s what will connect you to other people. It’s not the great successes that grab them initially. It’s the common failures.” —@SpeakingCPR
“If we don’t see a change, then the story doesn’t have much meaning to us.” —@SpeakingCPR
“Somewhere along the line, in the 20th century, especially in the sales world, but even leadership, we got enamored with just giving bullet-pointed reports, and we forgot that emotion is what links people. I think part of it is this misconception that we need to get to the bottom line quickly. I think that’s the American way, especially, of selling and leading. What people fail to understand is that stories will more quickly connect you with people than all the facts and figures in the world.” —@SpeakingCPR
“A confused mind says no. A clear mind says go.” —@SpeakingCPR
“You’re much better walking in with one specific idea, letting them mull on that. Give them enough supporting material to drive that point home, and then let them go.” —@SpeakingCPR
“I wasn’t as good of a speaker as I thought I was because I wasn’t connecting with people.” —@SpeakingCPR
“Once you get into the story itself, there are several keys, what I call the Seven C’s to Sensational Storytelling. Those are seven key elements. One that I see that is often overlooked is what I call the change in the character.” —@SpeakingCPR
- Michael Davis
- Michael Davis on Twitter, @SpeakingCPR
- Speaking CPR
- Toastmasters International
- Shawn Callahan
- Michael Hague
- Ken Blanchard
- “The Hero’s Journey,” by Joseph Campbell
- “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell