About The Business of Story Podcast:
Welcome to the Business of Story podcast, where the world’s best storytellers from business, Hollywood, and beyond teach you how to use stories to communicate and connect with your customers. While technology has given us all global reach with our messages, it’s still the ancient bewitchery of storytelling that connects us with one another. You will learn from some of the brightest content creators, advertising creatives, authors, professors, makers, marketers, and brand raconteurs in the business. Within every show you will learn at least one actionable tip that will make your stories more engaging, and help you advance your personal or professional quest further, faster.
Apple Podcast Reviews:
A lot of great information about story telling. It is hard to pick one episode, they are all good!Risingmaster
I recently came across Park Howell's excellent podcast. I love how he weaves in his personal stories with the interviews of his guests. If you are involved with sales or marketing for your business definitely check out this show.RivetingFM
Nick Gray, Founder of Museum Hack, joins the Business of Story Podcast to discuss the three ‘G’s he uses to measure success, how to connect with millennials, and how to use story to brighten your customer’s experience.
Not Your Average Experience
Want to know a secret?
Everyone enjoys a juicy back story. Presenting the history of your brand in a fun and unusual way will help you connect with younger generations and allow for fuller engagement with your brand.
Nick Gray loves making potentially bland museum tours into adventurous romps with innovative practices and high audience participation. All of his tactics can be applied to your business, which will encourage your consumers to engage with your brand in new and exciting ways.
Nick shares how he accidentally started a successful business, the art of creating space for your audience to interact and engage, ways to create adventurous experiences that sell your brand and enhance your storytelling, and how to take your office tour from drab to fab.
In This Episode
- Why you have to upset the status quo to get the attention of your consumer
- How to create a story narrative that is fun and inventive
- Why it pays to focus on the entire customer experience
- How to connect with younger generations in a more powerful way
- Why it’s so important to evolve your storytelling constantly
- How engaging with your audience encourages them to be active participants in your story
Quotes From This Episode
“We don’t think of ourselves as breaking the rules, but we’re breaking traditions.” —@nickgraynews
“Many people are looking for new ways to connect with Millennials, and they want something that matters.” —@nickgraynews
“There are three main things that we do that I believe make our tours very different from other museum tours. It comes down to guides, games, and gossip.” —@nickgraynews
“I’m a part of this ADD generation that’s always checking my smartphone, very short attention span, wanting things to move very quickly. Our tours are two to three times as fast as most museum tours, and that’s very helpful for us to keep people engaged and entertained.” —@nickgraynews
“When I say gossip, what I mean is the juicy back stories. I mean how much these paintings cost when the museum purchased them. I want to know who did they buy it from, what were the trading details of that. I want to know was this artist a drunkard, was this artist in love with this other artist. It’s those stories that we’ve found that our audiences really like and appreciate, that makes it more accessible.” —@nickgraynews
“I think that having fun at the museum is first and foremost for Museum Hack.” —@nickgraynews
“We’re not trying to be an education product. We think we’re laser focused towards creating an awesome experience.” —@nickgraynews
“Think about how many people come visit your office, and you give them a little tour. We are able to strategically plant easy to tell stories along the tour that lay down a foundation for the message you want to communicate.” —@nickgraynews
- Nick Gray
- Nick Gray on Twitter, @nickgraynews
- Museum Hack
- Metropolitan Museum of Art
- Cabinets of Curiosity
- Duccio Di Buoninsegna
- Idea Museum
- “The Hero’s Journey,” by Joseph Campbell
- “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell