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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
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To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Matt Thomson, VP of Business Development at Klout, joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product. Read on for some of the highlights and tweetable moments, or listen to the full podcast. […]
Matt Thomson, VP of Business Development at Klout, joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product.
Read on for some of the highlights and tweetable moments, or listen to the full podcast.
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Huge thanks to our amazing sponsors Janrain, ExactTarget, Cision, and Expion for helping us make this happen. We couldn’t do it without them!
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[podcast]http://socialpros.podbean.com/mf/web/iaqggm/SocialProsEpisode60.mp3[/podcast]
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http://socialpros.podbean.com/mf/web/iaqggm/SocialProsEpisode60.mp3
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Tweetable Moments
“With scientific algorithms, what you’re really trying to do is conform to intuition.” -@daddymention (tweet this)
“We don’t want a world where we’re another FICO score and everybody hates to check it” -@daddymention (tweet this)
“You don’t have to necessarily create the wheel. You can just improve upon the wheel.” -@jaybaer (tweet this)
“We are still in the tumultuous stages of evolution around social.” -@jkrohrs (tweet this)
Balancing Analytics with Intuition
Matt begins the podcast by addressing Klout’s so-called “Warren Buffett problem.” That is: how can Klout, the “Standard of Influence,” give Warren Buffett a score below 50 while Justin Bieber consistently ranks in the 90s? “We work really hard to conform to intuition,” he says. In order to more fairly rank celebrities who do not have a strong social media presence, Klout has incorporated news sources to corroborate the metrics they pull. This will, hopefully, correct for intuitive inconsistencies.
He also addresses curation and the anxiety that surrounds it: “We do not want to get into the world where we’re like another FICO score, and everybody hates to check it.”
They want to stay on the side of the customer. Klout is not meant to be one more platform that users have to curate, and that is something Klout will always strive to avoid.
Klout is working on integrating tools for brands with Klout for Business. “We’re, for the first time, giving brands some understanding of their audience of influencers, as opposed to just telling them about their own presence.”
Holy Social!
Chuck Kent is revolutionizing the way we think about #FollowFriday with #SocialSong. Instead of using the tired hashtag to signal boost the people and brands who have impressed him in the past week, Chuck Kent, @creativeoncall, is creating content and boosting signals all in one.
Social Media Stat of the Week: Engagement with Social Media Falls from 2010 to 2013
That’s right. According to the Motorola Mobility Media Engagement Barometer, engagement with social media while consuming television programming has been falling in the United States: from 32% last year to 23% this year. There are increases in some geographic areas – like Turkey – but decreases overall. “This is indicative,” Jeff says, “that we are still in the tumultuous stages of evolution around social.”
The early adoption of a new technology, a new platform, a new channel doesn’t mean it will always remain popular. If we want to mitigate our signal to noise ratio, live-tweeting every television event may not be the best idea. How all of this will shake down remains to be seen, but Motorola seems to have a good handle on that data for now.
Social Pros Shoutout
Matt’s first shoutout goes to Megan Berry, formerly Director of Community at Klout, now at RebelMouse. “She probably doesn’t get enough credit for her overall marketing prowess.”
He also gives a shoutout to Dan Greenberg, Founder and CEO of native advertising company Sharethrough. “He’s well worth following if you’re looking where some of the new monetization is going in social.”
See you next week!
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