Social Media Case Studies, Social Image of the Week

Land Rover USA Gets Ferocious

Editor’s Note: This post is part of a series that highlights interesting examples of brands using imagery to their content marketing advantage. Read on for this week’s example and analysis from Jessica Gioglio.

Land Rover USA

badge-image-of-the-weekThis post is a reminder that brands should be a little more ferocious in their content strategy. If you focus on capturing stunning, yet powerful visual imagery, don’t ruin the impact of the photo with a lengthy caption. Simply let the photo speak for itself with a clever, brief caption that aligns with the product you’re selling like Land Rover did here with, “FEROCIOUS. And fearless.” The image is highly stylized, which speaks to the quality and luxury of the car, but the copy showcases that this high-end vehicle has the heart and prowess of a tiger. For more inspiring examples of simple, yet moving content, visit Land Rover USA’s Tumblr page:

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  1. Fin says

    Thanks for that. It might have been more fun to use tge photo as a caption contest. Then get fans to vote on the best. Doesn’t have to be the one that is eventually chosen but a great piece of engagement nevertheless.

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