Social Media Case Studies, Social Image of the Week

The Calgary Zoo Shares its Annual Report on Instagram

badge image of the week 150x150 The Calgary Zoo Shares its Annual Report on InstagramWhen preparing its 2012 Annual Report, The Calgary Zoo traded its traditional PDF for Instagram. Proclaiming the 2012 Annual Report “The Year of the Penguins,” 55 photos and captions serve as the report pages and content. Packed full of the stats, financial figures and even a welcome note from their President & Chief Executive Officer, the Instagram posts tell the Calgary Zoo’s story in a unique, highly visual way.

Screen Shot 2013 05 08 at 5.30.10 PM 1024x630 The Calgary Zoo Shares its Annual Report on Instagram

As noted in one of the images, “the early bird gets the shot,” and with their Instagram Annual Report, the Calgary Zoo did just that. This is arguably a first on Instagram and companies and brands should be inspired by their creative approach. Instead of relying on capturing attention in Instagram’s busy photo stream, having each photo contain important information made their Instagram profile page a destination.

Screen Shot 2013 05 08 at 5.29.19 PM The Calgary Zoo Shares its Annual Report on Instagram

Inspired by the Calgary Zoo, companies and brand should be asking themselves – how can we use Instagram for visual storytelling in a new, yet effective way?

Screen Shot 2013 05 08 at 5.36.08 PM The Calgary Zoo Shares its Annual Report on Instagram

  • http://twitter.com/mftracy Michael Tracy

    Good article. Businesses can publish on Instagram visual brand content like: food/drink menus, product brochures, etc.. to extend past their website.

  • http://www.wiredmarketing.co.uk/ Amy Birch

    Wow! Thanks for sharing. I LOVE this idea!

  • http://www.socialbakers.com/ Michal Smetana

    This is an amazing idea! “Inspired by the Calgary Zoo, companies and brand should be asking themselves –how can we use Instagram for visual storytelling in a new, yet effective way?” Many companies and by this I mean a vast majority of companies could take Calgary Zoo as a perfect example of brilliant visual storytelling, yet highly relevant to their marketing strategy. I just love the idea. Thanks for sharing it with us, Jessica.

  • Graciousstore

    The reason for collecting pictures is to use them to tell stories. So graphic or pictorial based sites like Instagram and Pintrest are ways got brands to tel their stories using pictures