1. Be Helpful
Distribute what you know. Make people smarter.
2. Share
It’s not all about you. For every time you talk about your own stuff, talk about other people’s great content 8 times.
3. Be Personal
People gravitate toward people, not robots. Show what you’re really like. Just don’t be a freak.
4. Ask
It’s amazing what you can accomplish in social networking, if you just give it a shot. Rejection by email doesn’t sting much.
5. Don’t Try to Game the System
Seriously. Your “fool-proof method for gaining 5,000 Twitter followers in just two weeks” isn’t making others want to connect with you. It’s making us want to throw up in our mouths a little.










Good post Jason. I especially like your comments on the 8:1 ratio and gaming the system. I’ve had a blog for a while but am just now experimenting with Twitter. So far I have mixed feelings. I had been reading one blog regularly so I decided to follow him on Twitter. After I got twenty-two posts from him the first day (all of them linked back to his blog) I dropped him because I felt like he was abusing the concept. And my inbox.
I like your approach and advice. Keep it up!
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Thanks Don. It’s definitely a fine line. I’m certainly not perfect in how I use social nets, but hopefully I’m doing more good than bad. Thanks much for the comment.
Be helpful. Be helpful. Be helpful. I’ve accidentally fallen into more positivity by doing this then anything else. Karma in the SM world is appreciated and if you help others…it will be returned. Great points Jason. Gonna try and say hi at the upcoming Marketing Profs B2B.
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Stuart – Please do grab me in Boston. It’s going to be great. I’m looking forward to seeing you there.
Though you didn’t mention it, you did execute one of the best tips around–be memorable.
“It’s making us want to throw up in our mouths a little.”
Thanks for shaking things up!
Sara @ iGoMogul
As a social networking newbie, I appreciate that you’re very clear, and make connecting feel attainable. I esp. liked the encouragement to ask for help. And then not take it hard when I get ignored.
Thanks!
Heather
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As always, great stuff JB! Excellent points, very useful and helpful — a la point #1…
Hi Jay, Another great to-the-point post. Thanks for showing up the fabulous weather up there in Flagstaff. We’re melting in Phoenix.
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I’ve been working through blogs for the past month, Now I am slowly differentiating some of them. One thing you have not written about having a good blog or social media post is to have a lot of colour in it. This is one of the attractive and emotionally satisfying things about your blog.
Atul -
Thanks very much. Interesting point. I spent a lot of time redesigning my blog, so I’m really glad to hear you say it makes a difference for you. I appreciate it.
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@jaybaer:
Absolutely priceless quote:
“I want you to be a human. I want you to be a person. But not a freak.”
Brilliant advice.
DJ Waldow
@djwaldow
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Very impressive. I’m going to recommend you to my clients. Thanks for being helpful, for sharing, for being personal and for not gaming us… hey wait a minute! A guy who walks the walk — WOW — you’re a rock star!
Cheers- Kimberly
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“5. Don’t Try to Game the System
Seriously. Your “fool-proof method for gaining 5,000 Twitter followers in just two weeks” isn’t making others want to connect with you. It’s making us want to throw up in our mouths a little.”
I completely agree with you on this. It’s beyond annoying!! I want to read content rich tweets not these MLM or Affiliate lead tweets.
Good Stuff:)
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Good reminders Mark – it’s easy to lose the plot sometimes (I certainly have with Twitter from time to time, that’s for sure). Thanks for the reminders. Esp. like the 8 to 1 idea.
Cheers,
Dez.
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Five ways to get it right in Social Media from @jaybaer. Basically: PAY it forward. [link to post]
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5 Ways To Be A Social Media Smash – http://twurl.nl/etqpsc
@jaybaer ‘s tips on social ntwkng: http://bit.ly/n21XX
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Great post Jason. Really useful tips…
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Wondering how to be successful w/ social media? Rule #1: "be helpful." And subscribe to Convince & Convert from @jaybaer http://bit.ly/kc0sk
RT @AZKT1: Wondering how to be successful w/ social media? “be helpful.” And subscribe to this awesome blog! @jaybaer http://bit.ly/kc0sk
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Great list! Especially on point number 1 (and all the others as well actually).
You gotta “give” before you “get.” Contribute something of value to the community long before you ask anything in return.
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Jay – you are walking the talk – or perhaps talking the walk(!) Thanks for some good advise and a great example of providing good information in an easy to use and personably way. I look forward to exploring and sharing more of what you have to say.
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