Social media is perhaps the most misleading name for a marketing-related concept ever, given that it’s grown to represent a philosophy of consumer empowerment and brand/customer partnership – far beyond it’s humble roots of user-generated content.
As a result, social media has different meanings and connotations to different people, many of whom utilize social media to accomplish entirely disparate objectives.
That was the subject of two recent speaking engagements for me, one for the Flagstaff, AZ Chamber of Commerce, and another for the Black Hills Ad Federation in Rapid City, SD.
I wanted to capture and convey the many uses for social media for both businesses and personal growth. Thus, the presentation below, “7 Ways to Use Social Media to Build Stunning Business & Personal Brands.”
The version on SlideShare (shout out to Slideshare.net for often putting my presentations on their home page), is the longer version that I presented in Flagstaff. It’s a lot of material.
For you short attention span readers, here are the “7 Ways” for your review. Comment away if you (dis)agree.
1. Reputation Management
Key point: People are talking about you online, whether you choose to listen or not.
2. Customer Service
Key point: Social media customer service is the new (800) number.
3. Public Relations
Key point: Social media enables you to take your message to customers directly.
4. Customer Acquisition
Key point: Market sideways. Features and benefits are too boring to work in social media.
5. Create Brand Communities
Key point: Activate your fans and give them something to do. Don’t just collect them like baseball cards.
6. Thought Leadership
Key point: Everyone in the world has expertise. What’s yours, and how to you distribute it?
7. Networking
Key point: Social capital belongs to individuals, and is loaned to brands. You can use social networking to develop relationships online that you’d be unlikely to have otherwise.
I concluded the presentation with my “6 Dangerous Fallacies of Social Media” which remains the most popular blog post I’ve written.
What did I miss?
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7 Ways to Use Social Media to Build Stunning Brands | Social Media … [link to post]
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RT @guykawasaki: 7 ways to use social media for branding. [link to post] (see also http://branding.alltop.com/)
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7 Ways to Use Social Media to Build Stunning Brands by Jason Baer [link to post] [link to post]
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7 Ways to Use Social Media to Build Stunning Brands. Quick overview in PowerPoint format for easy education & sharing. [link to post]
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7 Ways to Use Social Media to Build Stunning Brands [link to post]
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@quickgunkris it resembles a typical O&M presentation – [link to post]
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Social Media and Making Your Brand Stunning!: [link to post]
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Neat article about using Social Media for business [link to post]
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7 Ways to Use Social Media to Build Stunning Brands – both personal and business [link to post]
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7 Ways to Use Social Media to Build Stunning Brands: 2. Customer Service [link to post]
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7 Ways to Strengthen Your Brand Through Social Media ([link to post]) and 9 Ways to Humanize Your Brand (http://adjix.com/4ttu)
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7 Ways to Use Social Media to Build Stunning Brands: 3. Public Relations [link to post]
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[...] So listen up law firms — if you want an efficient channel for demonstrating your expertise, educating your potential clients about why you’re the superior solution to their problems, monitoring what others are saying about you and developing loyalists who will sing your praises on the world wide web for all to see, head on over to Baer’s blog and read his post. And while you’re there, I highly recommend checking out his post titled 7 Ways To Use Social Media To Build Stunning Brands. [...]
[...] So listen up law firms — if you want an efficient channel for demonstrating your expertise, educating your potential clients about why you’re the superior solution to their problems, monitoring what others are saying about you, and developing loyalists who will sing your praises on the world wide web for all to see, head on over to Baer’s blog and read his post. And while you’re there, I highly recommend checking out his post titled 7 Ways To Use Social Media To Build Stunning Brands. [...]
[...] needs to go in terms of its marketing, customer service, product features, sales promotions, etc. Having humans knowledge workers analyze your online buzz is going to be more expensive than having [...]