YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

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Social Media Strategy in 7 Steps

Are you ready to add some “Why” to your “How”? Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or social media metrics?

Then this is the blog post for you.

I presented today at Social Media AZ, a new conference for Arizonans interested in, and practicing social media. Unbelievable turnout (more than 260) for a first-time event, and tremendous kudos to Fred Von Graf, who organized it practically solo.

This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps” also formed the basis for my recent MarketingProfs Webinar.

Developing a Social Media Strategy in 7 Steps

View more presentations from Jason Baer.

The 7 Steps to Creating a Social Media Strategy

Before you begin, commit to worrying about social media tools last, not first. Why? Because tools will change. They always do. There was a time when Netscape seemed invincible. Yahoo, too. Myspace also. If you fall in love with tools, you’ll constantly be changing directions, with no real plan to guide your way.

1. What’s Your Pitch?
The elevator pitch is dead. Can you describe what your company does in 120 characters or less?

2. What’s the Point?
What type of program is this? Awareness, Sales, or Loyalty? Pick one.

3. What’s Your Relationship with Your Audience?
What does your audience know about you today?

  • Nothing
  • Aware of you, but never acted
  • Acted once
  • Repeat actions/enthusiasts
  • Advocates

Pick up to two of these segments to focus upon, but make sure they are adjacent on this scale. It’s too confusing to have a social media strategy that targets advocates AND people that have never heard of you. That would be two strategies, not one.

4. How Does Your Audience Use Social Media?
Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. If your audience skews older, you may not want to engage in a lot of “make a video” contests, since that segment indexes low on the “Creator” scale.

You can play with the Social Technographics Ladder data right here:

5. What’s Your One Thing?
What’s the soul of your brand. What’s the one thing that defines you – and it’s not features and benefits. Volvo = Safety. Apple = Innovation. Disney = Magic. What’s on the other side of your = sign?

Note: This is not easy to figure out. You may need to engage in some brand anthropology, and have an agency help you find your one thing.

6. How Will You Be Human?
Social media is about people, not logos. How will you let down your guard? If you’re a small company, congratulations, this should be pretty easy. If you’re a big company, how can you act small again?

7. How Will You Measure Success?
Lots of ways to measure social media success, so make sure you determine your social media metrics BEFORE you get started. I recommend picking three social media metrics to track. Appropriate metrics differ based on what your objective is for the program. See the slide deck for more details on social media metrics. Also, see amazing stuff from Olivier Blanchard, and a killer Webinar from Beth Harte.

Now, you can worry about tools, and outposts, and social media tactics.

To help you figure all this out, you might want to download my free social media strategy worksheet. It will help you define objectives, your audience, how you will be human and your social media metrics.

Social Media Strategy Worksheet from Jay Baer at Convince and Convert

As a social media consultant, I specialize in helping companies create and implement social media strategy. Social media strategy consulting details here.

 

 

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About Jay Baer

Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of http://convinceandconvert.com and host of the Social Pros podcast.

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  • http://ParkHowell.com/ Park Howell

    Sorry I missed you at today’s event. It looked like a great one, and my best intentions of attending were abruptly detoured in the chase for new biz. Anyway, I just got off the phone with a new client out of Canada, and we had nearly the same conversation that this post covers. So, giving you all the cred., I’ve forwarded your blog to him. Thanks for sharing. Terrific content, per usual. Cheers!
    .-= Park Howell´s last blog ..Social Media 101 Explained by the Best Fishing Analogy EVER =-.

  • http://ParkHowell.com Park Howell

    Sorry I missed you at today’s event. It looked like a great one, and my best intentions of attending were abruptly detoured in the chase for new biz. Anyway, I just got off the phone with a new client out of Canada, and we had nearly the same conversation that this post covers. So, giving you all the cred., I’ve forwarded your blog to him. Thanks for sharing. Terrific content, per usual. Cheers!
    .-= Park Howell´s last blog ..Social Media 101 Explained by the Best Fishing Analogy EVER =-.

  • Pingback: ParkHowell (Park Howell)

  • Mike Byrnes

    Excellent point about avoid falling in love with social media tools.

  • http://YourWebsite Mike Byrnes

    Excellent point about avoid falling in love with social media tools.

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  • http://www.timsalam.com/ Tim Salam

    Very strong presentation. Terrific job at crystallizing the thought process that needs to occur instead of just signing up for FB and Twitter and “going for it.” It is profoundly important for business to realize that social media isn’t a set of tools or “the place to be.” Instead, it is the next best way for them to finally join the conversation with their customers – who have been talking about them the whole time. Thanks Jason!

  • http://www.timsalam.com/ Tim Salam

    Very strong presentation. Terrific job at crystallizing the thought process that needs to occur instead of just signing up for FB and Twitter and “going for it.” It is profoundly important for business to realize that social media isn’t a set of tools or “the place to be.” Instead, it is the next best way for them to finally join the conversation with their customers – who have been talking about them the whole time. Thanks Jason!

    • http://www.convinceandconvert.com/ Jason Baer

      Thanks Tim. Fantastic to have you there when I did it live. Much appreciated. Your point about customers talking the entire time is spot on. We just have the magnifying glass now.

  • http://www.timsalam.com Tim Salam

    Very strong presentation. Terrific job at crystallizing the thought process that needs to occur instead of just signing up for FB and Twitter and “going for it.” It is profoundly important for business to realize that social media isn’t a set of tools or “the place to be.” Instead, it is the next best way for them to finally join the conversation with their customers – who have been talking about them the whole time. Thanks Jason!

    • http://www.convinceandconvert.com Jason Baer

      Thanks Tim. Fantastic to have you there when I did it live. Much appreciated. Your point about customers talking the entire time is spot on. We just have the magnifying glass now.

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  • http://www.auslogics.com/en/blog Aussie_Sheila

    Great post! Thanks for providing information that is not just general chat on the subject.
    .-= Aussie_Sheila´s last blog ..Auslogics Task Manager to Help You Control Your PC =-.

  • http://www.auslogics.com/en/blog Aussie_Sheila

    Great post! Thanks for providing information that is not just general chat on the subject.
    .-= Aussie_Sheila´s last blog ..Auslogics Task Manager to Help You Control Your PC =-.

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  • http://www.position2.com/ Mary

    Hey Jason,

    An interesting post about Developing a Social Media Strategy in 7 Steps. Many brands these days use social media to promote themselves and to reach out to their target audience. There is an interesting article about it.

    http://blogs.position2.com/category/smm

  • http://www.position2.com Mary

    Hey Jason,

    An interesting post about Developing a Social Media Strategy in 7 Steps. Many brands these days use social media to promote themselves and to reach out to their target audience. There is an interesting article about it.

    http://blogs.position2.com/category/smm

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  • http://abdulcholik.com/ Pakde Cholik

    This is a very comprehensive tip which very useful and valuable for me. I try to follow this steps.
    Thank you.
    .-= Pakde Cholik´s last blog ..Koin dibalik kasur =-.

  • http://abdulcholik.com Pakde Cholik

    This is a very comprehensive tip which very useful and valuable for me. I try to follow this steps.
    Thank you.
    .-= Pakde Cholik´s last blog ..Koin dibalik kasur =-.

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  • http://iflashvideo.com/ Production Video Services

    Well, I must say…I found this blog post via Twitter. Social Media is not the future, it’s present day mainstream business. What I like most about this article is that it gets “big business” to think about acting like they are small. A concept more and more big businesses need to start thinking about.

  • http://iflashvideo.com Production Video Services

    Well, I must say…I found this blog post via Twitter. Social Media is not the future, it’s present day mainstream business. What I like most about this article is that it gets “big business” to think about acting like they are small. A concept more and more big businesses need to start thinking about.

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  • John Coomer

    Great presentation & panel yesterday. I’ve played with social media at a personal level and now it’s time to take it up a notch. My applications are for a medical practice (think HIPAA and it gets a little stickier), a major cycling event and for my charity cycling team. Thanks for the thoughts and processes. It’s good to reconnect, albeit briefly.

  • John Coomer

    Great presentation & panel yesterday. I’ve played with social media at a personal level and now it’s time to take it up a notch. My applications are for a medical practice (think HIPAA and it gets a little stickier), a major cycling event and for my charity cycling team. Thanks for the thoughts and processes. It’s good to reconnect, albeit briefly.

  • http://YourWebsite John Coomer

    Great presentation & panel yesterday. I’ve played with social media at a personal level and now it’s time to take it up a notch. My applications are for a medical practice (think HIPAA and it gets a little stickier), a major cycling event and for my charity cycling team. Thanks for the thoughts and processes. It’s good to reconnect, albeit briefly.

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  • http://twitter.com/franswaa frank

    Great thought process. Thanks for sharing the very useful information with the rest of us.

    What i love about your worksheet is that it really makes it simple to get people started with thinking/planning. Nice!

    http://twitter.com/franswaa
    .-= frank´s last blog ..franswaa: Develop a Social Media Strategy in 7 Steps http://ff.im/-700pD =-.

  • http://twitter.com/franswaa frank

    Great thought process. Thanks for sharing the very useful information with the rest of us.

    What i love about your worksheet is that it really makes it simple to get people started with thinking/planning. Nice!

    http://twitter.com/franswaa
    .-= frank´s last blog ..franswaa: Develop a Social Media Strategy in 7 Steps http://ff.im/-700pD =-.

  • http://twitter.com/franswaa frank

    Great thought process. Thanks for sharing the very useful information with the rest of us.

    What i love about your worksheet is that it really makes it simple to get people started with thinking/planning. Nice!

    http://twitter.com/franswaa
    .-= frank´s last blog ..franswaa: Develop a Social Media Strategy in 7 Steps http://ff.im/-700pD =-.

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  • http://jamiefavreau.wordpress.com/ Jamie Favreau

    Thanks for posting this. I often have trouble finding a strategy and it is great to think about things in reverse because everything is always changing.
    .-= Jamie Favreau´s last blog ..Do you have influence or a bunch of followers? =-.

  • http://jamiefavreau.wordpress.com/ Jamie Favreau

    Thanks for posting this. I often have trouble finding a strategy and it is great to think about things in reverse because everything is always changing.
    .-= Jamie Favreau´s last blog ..Do you have influence or a bunch of followers? =-.

  • http://jamiefavreau.wordpress.com Jamie Favreau

    Thanks for posting this. I often have trouble finding a strategy and it is great to think about things in reverse because everything is always changing.
    .-= Jamie Favreau´s last blog ..Do you have influence or a bunch of followers? =-.

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  • LukasSchroeder

    Many thanks for sharing this! I’m wondering how to combine “Point = Awareness” with “Focus on Repeat actions/enthusiasts -> Advocates”.
    Don’t these collide? Or Loyalty for Nothing -> Acted once?

  • LukasSchroeder

    Many thanks for sharing this! I’m wondering how to combine “Point = Awareness” with “Focus on Repeat actions/enthusiasts -> Advocates”.
    Don’t these collide? Or Loyalty for Nothing -> Acted once?

  • http://YourWebsite LukasSchroeder

    Many thanks for sharing this! I’m wondering how to combine “Point = Awareness” with “Focus on Repeat actions/enthusiasts -> Advocates”.
    Don’t these collide? Or Loyalty for Nothing -> Acted once?

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  • http://www.netwitsthinktank.com/ frank

    Wow. Love the slides, worksheet and Forrester tool.

    Taking the time to think through these things is so important. You’ve put together a nice framework to help people work within – which makes it that much easier for people to “get it”.

    Most nonprofits that i work with don’t know where to start. They just go out and get on Facebook because one of their kids said they should. (ok, I’m over exaggerating a bit.)

    Thanks for sharing this stuff Jay. Very useful. I hope you don’t mind me remixing/using at some point in my life =)

    http://twitter.com/franswaa

  • http://www.netwitsthinktank.com/ frank

    Wow. Love the slides, worksheet and Forrester tool.

    Taking the time to think through these things is so important. You’ve put together a nice framework to help people work within – which makes it that much easier for people to “get it”.

    Most nonprofits that i work with don’t know where to start. They just go out and get on Facebook because one of their kids said they should. (ok, I’m over exaggerating a bit.)

    Thanks for sharing this stuff Jay. Very useful. I hope you don’t mind me remixing/using at some point in my life =)

    http://twitter.com/franswaa

  • http://www.netwitsthinktank.com frank

    Wow. Love the slides, worksheet and Forrester tool.

    Taking the time to think through these things is so important. You’ve put together a nice framework to help people work within – which makes it that much easier for people to “get it”.

    Most nonprofits that i work with don’t know where to start. They just go out and get on Facebook because one of their kids said they should. (ok, I’m over exaggerating a bit.)

    Thanks for sharing this stuff Jay. Very useful. I hope you don’t mind me remixing/using at some point in my life =)

    http://twitter.com/franswaa

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  • Ted Simon

    Thanks for the great post — news I will use!!

    IMO, you’ve got a great take on this — so many skip the strategic thinking and head straight into tactics. Explains why so many people wonder what they may be getting from social media efforts (or any mktg efforts, for that matter).

    While I am relatively new to SMM, I’m a long time marketer, and I can tell that you’ve got it goin’. I’m definitely following you, Jay.

    Thanks again for a great post.

  • Ted Simon

    Thanks for the great post — news I will use!!

    IMO, you’ve got a great take on this — so many skip the strategic thinking and head straight into tactics. Explains why so many people wonder what they may be getting from social media efforts (or any mktg efforts, for that matter).

    While I am relatively new to SMM, I’m a long time marketer, and I can tell that you’ve got it goin’. I’m definitely following you, Jay.

    Thanks again for a great post.

  • http://YourWebsite Ted Simon

    Thanks for the great post — news I will use!!

    IMO, you’ve got a great take on this — so many skip the strategic thinking and head straight into tactics. Explains why so many people wonder what they may be getting from social media efforts (or any mktg efforts, for that matter).

    While I am relatively new to SMM, I’m a long time marketer, and I can tell that you’ve got it goin’. I’m definitely following you, Jay.

    Thanks again for a great post.

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  • http://twitter.com/hebhealthins/status/4019482655 HEBHealthinsurance

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  • http://www.BestAffiliateTraining.com/ Joanne Spruyt

    So glad I found your site. Another excellent article. I’m going to put your Social Media Worksheet to work for me. Thanks

  • http://www.BestAffiliateTraining.com/ Joanne Spruyt

    So glad I found your site. Another excellent article. I’m going to put your Social Media Worksheet to work for me. Thanks

  • http://www.BestAffiliateTraining.com Joanne Spruyt

    So glad I found your site. Another excellent article. I’m going to put your Social Media Worksheet to work for me. Thanks

  • http://twitter.com/billiegee/status/4714803810 Billie Ginther

    @iwants RT Nice article and PPT on beginning social media … http://ow.ly/kIzX thanks

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  • http://www.mymagicelf.com/ Clare Swindlehurst

    Can you describe what your company does in 120 characters or less?

    That is a very good question – And I don’t think I can! I’m adding it to my to do list as one I need to answer ASAP.
    .-= Clare Swindlehurst´s last blog ..Elf Name Generator =-.

  • http://www.mymagicelf.com/ Clare Swindlehurst

    Can you describe what your company does in 120 characters or less?

    That is a very good question – And I don’t think I can! I’m adding it to my to do list as one I need to answer ASAP.
    .-= Clare Swindlehurst´s last blog ..Elf Name Generator =-.

  • http://www.mymagicelf.com Clare Swindlehurst

    Can you describe what your company does in 120 characters or less?

    That is a very good question – And I don’t think I can! I’m adding it to my to do list as one I need to answer ASAP.
    .-= Clare Swindlehurst´s last blog ..Elf Name Generator =-.

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  • http://twitter.com/businessplan_it/statuses/6597155210 businessplan_it (Social M Stra

    Twitter Comment


    RT @jaybaer Develop a Social Media Strategy in 7 Steps [link to post] #socialmedia http://tinyurl.com/y9kdyyl – Posted using Chat Catcher

  • http://twitter.com/businessplan_it/statuses/6597155210 businessplan_it (Social M Stra

    Twitter Comment


    RT @jaybaer Develop a Social Media Strategy in 7 Steps [link to post] #socialmedia http://tinyurl.com/y9kdyyl – Posted using Chat Catcher

  • http://twitter.com/businessplan_it/statuses/6597155210 businessplan_it (Social M Strategist)

    Twitter Comment


    RT @jaybaer Develop a Social Media Strategy in 7 Steps [link to post] #socialmedia http://tinyurl.com/y9kdyyl

    – Posted using Chat Catcher

  • http://twitter.com/skyscrapist/statuses/6590284660 skyscrapist (sky gilbar)

    Twitter Comment


    RT @jaybaer Develop a Social Media Strategy in 7 Steps [link to post] #socialmedia – Posted using Chat Catcher

  • http://twitter.com/skyscrapist/statuses/6590284660 skyscrapist (sky gilbar)

    Twitter Comment


    RT @jaybaer Develop a Social Media Strategy in 7 Steps [link to post] #socialmedia

    – Posted using Chat Catcher

  • http://twitter.com/novusJ/statuses/6639985769 novusJ (Jackie Dunbar)

    Twitter Comment


    “Why Before How” #strategy RT @skyscrapist RT @jaybaer Develop a Social Media Strategy in 7 Steps [link to post] #socialmedia – Posted using Chat Catcher

  • http://twitter.com/novusJ/statuses/6639985769 novusJ (Jackie Dunbar)

    Twitter Comment


    “Why Before How” #strategy RT @skyscrapist RT @jaybaer Develop a Social Media Strategy in 7 Steps [link to post] #socialmedia

    – Posted using Chat Catcher

  • http://twitter.com/MyNoogee/statuses/6601402178 MyNoogee (Ling Shell)

    Twitter Comment


    RT @skyscrapist: RT @jaybaer Develop a Social Media Strategy in 7 Steps [link to post] #socialmedia – Posted using Chat Catcher

  • http://twitter.com/MyNoogee/statuses/6601402178 MyNoogee (Ling Shell)

    Twitter Comment


    RT @skyscrapist: RT @jaybaer Develop a Social Media Strategy in 7 Steps [link to post] #socialmedia – Posted using Chat Catcher

  • http://twitter.com/MyNoogee/statuses/6601402178 MyNoogee (Ling Shell)

    Twitter Comment


    RT @skyscrapist: RT @jaybaer Develop a Social Media Strategy in 7 Steps [link to post] #socialmedia

    – Posted using Chat Catcher

  • http://twitter.com/colleenlockwood/statuses/6643072432 colleenlockwood (Colleen Lockw

    Twitter Comment


    Why Before How… Good article RT @jaybaer Develop a Social Media Strategy in 7 Steps [link to post] – Posted using Chat Catcher

  • http://twitter.com/colleenlockwood/statuses/6643072432 colleenlockwood (Colleen Lockw

    Twitter Comment


    Why Before How… Good article RT @jaybaer Develop a Social Media Strategy in 7 Steps [link to post] – Posted using Chat Catcher

  • http://twitter.com/colleenlockwood/statuses/6643072432 colleenlockwood (Colleen Lockwood)

    Twitter Comment


    Why Before How… Good article RT @jaybaer Develop a Social Media Strategy in 7 Steps [link to post]

    – Posted using Chat Catcher

  • http://twitter.com/CampLeadership/statuses/7127284986 CampLeadership (Dave Bell)

    Twitter Comment


    Create a Social Media Strategy in Seven Steps [link to post] great info for #summercamp people! – Posted using Chat Catcher

  • http://twitter.com/CampLeadership/statuses/7127284986 CampLeadership (Dave Bell)

    Twitter Comment


    Create a Social Media Strategy in Seven Steps [link to post] great info for #summercamp people! – Posted using Chat Catcher

  • http://twitter.com/CampLeadership/statuses/7127284986 CampLeadership (Dave Bell)

    Twitter Comment


    Create a Social Media Strategy in Seven Steps [link to post] great info for #summercamp people!

    – Posted using Chat Catcher

  • http://twitter.com/kimberleyross/statuses/6903182296 kimberleyross (Kimberley)

    Twitter Comment


    good article: Developing a Social Media Strategy in 7 easy steps [link to post] – Posted using Chat Catcher

  • http://twitter.com/kimberleyross/statuses/6903182296 kimberleyross (Kimberley)

    Twitter Comment


    good article: Developing a Social Media Strategy in 7 easy steps [link to post] – Posted using Chat Catcher

  • http://twitter.com/kimberleyross/statuses/6903182296 kimberleyross (Kimberley)

    Twitter Comment


    good article: Developing a Social Media Strategy in 7 easy steps [link to post]

    – Posted using Chat Catcher

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  • http://twitter.com/instaboy/statuses/7438177206 instaboy (Michael Mitrani)

    Twitter Comment


    My favorite is 6. How to be Human – Develop a Social Media Strategy in 7 Steps | [link to post] – Posted using Chat Catcher

  • http://twitter.com/instaboy/statuses/7438177206 instaboy (Michael Mitrani)

    Twitter Comment


    My favorite is 6. How to be Human – Develop a Social Media Strategy in 7 Steps | [link to post] – Posted using Chat Catcher

  • http://twitter.com/instaboy/statuses/7438177206 instaboy (Michael Mitrani)

    Twitter Comment


    My favorite is 6. How to be Human – Develop a Social Media Strategy in 7 Steps | [link to post]

    – Posted using Chat Catcher

  • http://twitter.com/mycrowdca/statuses/7438207873 mycrowdca (MyCrowd.ca)

    Twitter Comment


    RT @instaboy – My favorite is 6. How to be Human – Develop a Social Media Strategy in 7 Steps | [link to post] – Posted using Chat Catcher

  • http://twitter.com/mycrowdca/statuses/7438207873 mycrowdca (MyCrowd.ca)

    Twitter Comment


    RT @instaboy – My favorite is 6. How to be Human – Develop a Social Media Strategy in 7 Steps | [link to post] – Posted using Chat Catcher

  • http://twitter.com/mycrowdca/statuses/7438207873 mycrowdca (MyCrowd.ca)

    Twitter Comment


    RT @instaboy – My favorite is 6. How to be Human – Develop a Social Media Strategy in 7 Steps | [link to post]

    – Posted using Chat Catcher

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  • http://twitter.com/socialmedia247/statuses/7498996066 socialmedia247 (socialmedia247

    Twitter Comment


    Develop a Social Media Strategy in 7 Steps [link to post]: Develop a Social Media Strategy in 7.. http://bit.ly/6MhqvJ
    #socialmedia – Posted using Chat Catcher

  • http://twitter.com/socialmedia247/statuses/7498996066 socialmedia247 (socialmedia247

    Twitter Comment


    Develop a Social Media Strategy in 7 Steps [link to post]: Develop a Social Media Strategy in 7.. http://bit.ly/6MhqvJ
    #socialmedia – Posted using Chat Catcher

  • http://twitter.com/socialmedia247/statuses/7498996066 socialmedia247 (socialmedia247)

    Twitter Comment


    Develop a Social Media Strategy in 7 Steps [link to post]: Develop a Social Media Strategy in 7.. http://bit.ly/6MhqvJ
    #socialmedia

    – Posted using Chat Catcher

  • http://twitter.com/businessplan_it/statuses/7499321409 businessplan_it (Social M Stra

    Twitter Comment


    RT @socialmedia247: Develop a Social Media Strategy in 7 Steps [link to post]: #socialmedia http://tinyurl.com/y8mhmg4 – Posted using Chat Catcher

  • http://twitter.com/businessplan_it/statuses/7499321409 businessplan_it (Social M Stra

    Twitter Comment


    RT @socialmedia247: Develop a Social Media Strategy in 7 Steps [link to post]: #socialmedia http://tinyurl.com/y8mhmg4 – Posted using Chat Catcher

  • http://twitter.com/businessplan_it/statuses/7499321409 businessplan_it (Social M Strategist)

    Twitter Comment


    RT @socialmedia247: Develop a Social Media Strategy in 7 Steps [link to post]: #socialmedia http://tinyurl.com/y8mhmg4

    – Posted using Chat Catcher

  • http://twitter.com/bobmolnar/statuses/7499342051 bobmolnar (Bob Molnar)

    Twitter Comment


    RT @panah: Develop a Social Media Strategy in 7 Steps [link to post] – Posted using Chat Catcher

  • http://twitter.com/bobmolnar/statuses/7499342051 bobmolnar (Bob Molnar)

    Twitter Comment


    RT @panah: Develop a Social Media Strategy in 7 Steps [link to post] – Posted using Chat Catcher

  • http://twitter.com/bobmolnar/statuses/7499342051 bobmolnar (Bob Molnar)

    Twitter Comment


    RT @panah: Develop a Social Media Strategy in 7 Steps [link to post]

    – Posted using Chat Catcher

  • http://twitter.com/TweetEnglish/statuses/7499077186 TweetEnglish (Anthony Flores)

    Twitter Comment


    RT @socialmedia247: Develop a Social Media Strategy in 7 Steps [link to post]: #socialmedia – Posted using Chat Catcher

  • http://twitter.com/TweetEnglish/statuses/7499077186 TweetEnglish (Anthony Flores)

    Twitter Comment


    RT @socialmedia247: Develop a Social Media Strategy in 7 Steps [link to post]: #socialmedia – Posted using Chat Catcher

  • http://twitter.com/TweetEnglish/statuses/7499077186 TweetEnglish (Anthony Flores)

    Twitter Comment


    RT @socialmedia247: Develop a Social Media Strategy in 7 Steps [link to post]: #socialmedia

    – Posted using Chat Catcher

  • http://twitter.com/businessplan_it/statuses/7503440004 businessplan_it (Social M Stra

    Twitter Comment


    RT @socialmedia247: Develop a Social Media Strategy in 7 Steps [link to post]: #socialmedia http://tinyurl.c.. http://tinyurl.com/ye2js8z – Posted using Chat Catcher

  • http://twitter.com/businessplan_it/statuses/7503440004 businessplan_it (Social M Stra

    Twitter Comment


    RT @socialmedia247: Develop a Social Media Strategy in 7 Steps [link to post]: #socialmedia http://tinyurl.c.. http://tinyurl.com/ye2js8z – Posted using Chat Catcher

  • http://twitter.com/businessplan_it/statuses/7503440004 businessplan_it (Social M Strategist)

    Twitter Comment


    RT @socialmedia247: Develop a Social Media Strategy in 7 Steps [link to post]: #socialmedia http://tinyurl.c.. http://tinyurl.com/ye2js8z

    – Posted using Chat Catcher

  • http://twitter.com/businessplan_it/statuses/7511049701 businessplan_it (Social M Stra

    Twitter Comment


    RT @socialmedia247: Develop a Social Media Strategy in 7 Steps [link to post]: #socialmedia http://tinyurl.c.. http://tinyurl.com/y88324x – Posted using Chat Catcher

  • http://twitter.com/businessplan_it/statuses/7511049701 businessplan_it (Social M Stra

    Twitter Comment


    RT @socialmedia247: Develop a Social Media Strategy in 7 Steps [link to post]: #socialmedia http://tinyurl.c.. http://tinyurl.com/y88324x – Posted using Chat Catcher

  • http://twitter.com/businessplan_it/statuses/7511049701 businessplan_it (Social M Strategist)

    Twitter Comment


    RT @socialmedia247: Develop a Social Media Strategy in 7 Steps [link to post]: #socialmedia http://tinyurl.c.. http://tinyurl.com/y88324x

    – Posted using Chat Catcher

  • http://twitter.com/businessplan_it/statuses/7513280243 businessplan_it (Social M Stra

    Twitter Comment


    RT @socialmedia247: Develop a Social Media Strategy in 7 Steps [link to post]: #socialmedia http://tinyurl.c.. http://tinyurl.com/yhectc5 – Posted using Chat Catcher

  • http://twitter.com/businessplan_it/statuses/7513280243 businessplan_it (Social M Stra

    Twitter Comment


    RT @socialmedia247: Develop a Social Media Strategy in 7 Steps [link to post]: #socialmedia http://tinyurl.c.. http://tinyurl.com/yhectc5 – Posted using Chat Catcher

  • http://twitter.com/businessplan_it/statuses/7513280243 businessplan_it (Social M Strategist)

    Twitter Comment


    RT @socialmedia247: Develop a Social Media Strategy in 7 Steps [link to post]: #socialmedia http://tinyurl.c.. http://tinyurl.com/yhectc5

    – Posted using Chat Catcher

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  • http://twitter.com/mattial/statuses/8184940767 mattial (mattial)

    Twitter Comment


    Social media Strategy in 7 steps ;) [link to post] http://ff.im/eNs3D

    – Posted using Chat Catcher

  • http://twitter.com/sitebysite/statuses/8184909791 sitebysite (site by site)

    Twitter Comment


    Sviluppare una strategia nei social media [link to post]

    – Posted using Chat Catcher

  • http://twitter.com/mattial/statuses/8184940767 mattial (mattial)

    Twitter Comment






    Social media Strategy in 7 steps ;) [link to post] http://ff.im/eNs3D<br />
    – Posted using Chat Catcher

  • http://twitter.com/mattial/statuses/8184940767 mattial (mattial)

    Twitter Comment






    Social media Strategy in 7 steps ;) [link to post] http://ff.im/eNs3D<br />
    – Posted using Chat Catcher

  • http://twitter.com/mattial/statuses/8184940767 mattial (mattial)

    Twitter Comment






    Social media Strategy in 7 steps ;) [link to post] http://ff.im/eNs3D<br />
    – Posted using Chat Catcher

  • http://twitter.com/sitebysite/statuses/8184909791 sitebysite (site by site)

    Twitter Comment






    Sviluppare una strategia nei social media [link to post]

    – Posted using Chat Catcher

  • http://twitter.com/sitebysite/statuses/8184909791 sitebysite (site by site)

    Twitter Comment






    Sviluppare una strategia nei social media [link to post]

    – Posted using Chat Catcher

  • http://twitter.com/sitebysite/statuses/8184909791 sitebysite (site by site)

    Twitter Comment






    Sviluppare una strategia nei social media [link to post]

    – Posted using Chat Catcher

  • http://twitter.com/StrategieSocial/statuses/8187368982 StrategieSocial (StrategieSocialMedia)

    Twitter Comment


    Social media Strategy in 7 steps ;) [link to post] http://ff.im/eNs3D http://bit.ly/4o24kC #fb

    – Posted using Chat Catcher

  • http://twitter.com/StrategieSocial/statuses/8192004215 StrategieSocial (StrategieSocialMedia)

    Twitter Comment


    Social media Strategy in 7 steps ;) [link to post] http://ff.im/eNs3D http://bit.ly/4o24kC #fb http://bit.ly/5t6sHc #fb

    – Posted using Chat Catcher

  • http://twitter.com/StrategieSocial/statuses/8187368982 StrategieSocial (StrategieSoci

    Twitter Comment






    Social media Strategy in 7 steps ;) [link to post] http://ff.im/eNs3D http://bit.ly/4o24kC #fb

    – Posted using Chat Catcher

  • http://twitter.com/StrategieSocial/statuses/8187368982 StrategieSocial (StrategieSoci

    Twitter Comment






    Social media Strategy in 7 steps ;) [link to post] http://ff.im/eNs3D http://bit.ly/4o24kC #fb

    – Posted using Chat Catcher

  • http://twitter.com/StrategieSocial/statuses/8187368982 StrategieSocial (StrategieSoci

    Twitter Comment






    Social media Strategy in 7 steps ;) [link to post] http://ff.im/eNs3D http://bit.ly/4o24kC #fb

    – Posted using Chat Catcher

  • http://twitter.com/StrategieSocial/statuses/8192004215 StrategieSocial (StrategieSoci

    Twitter Comment






    Social media Strategy in 7 steps ;) [link to post] http://ff.im/eNs3D http://bit.ly/4o24kC #fb http://bit.ly/5t6sHc #fb

    – Posted using Chat Catcher

  • http://twitter.com/StrategieSocial/statuses/8192004215 StrategieSocial (StrategieSoci

    Twitter Comment






    Social media Strategy in 7 steps ;) [link to post] http://ff.im/eNs3D http://bit.ly/4o24kC #fb http://bit.ly/5t6sHc #fb

    – Posted using Chat Catcher

  • http://twitter.com/StrategieSocial/statuses/8192004215 StrategieSocial (StrategieSoci

    Twitter Comment






    Social media Strategy in 7 steps ;) [link to post] http://ff.im/eNs3D http://bit.ly/4o24kC #fb http://bit.ly/5t6sHc #fb

    – Posted using Chat Catcher

  • lindaruehlman

    great event jason! I especially found your talks to be helpful.

  • lindaruehlman

    great event jason! I especially found your talks to be helpful.

  • lindaruehlman

    great event jason! I especially found your talks to be helpful.

  • http://twitter.com/peter_doak/status/8228882062 Peter Doak
  • http://www.whitehatmedia.com/ SocialMediaStylist

    Awesome slideshare Jason, i think you've hit the nail on the head with “Why before How”, getting clients to specifiy clear goals is essential to developing a successful strategy, too many people are sucked in by the hype of social media with all the exciting buzz words and before long you've got a thousand followers on twitter but no sales and unhappy, confused clients. Make sure you let us know if you ever come to talk in the UK, would be great to catch you.

  • http://www.whitehatmedia.com/ IndependentFilmLover

    Awesome slideshare Jason, i think you've hit the nail on the head with “Why before How”, getting clients to specifiy clear goals is essential to developing a successful strategy, too many people are sucked in by the hype of social media with all the exciting buzz words and before long you've got a thousand followers on twitter but no sales and unhappy, confused clients. Make sure you let us know if you ever come to talk in the UK, would be great to catch you.

  • http://www.whitehatmedia.com/ IndependentFilmLover

    Awesome slideshare Jason, i think you've hit the nail on the head with “Why before How”, getting clients to specifiy clear goals is essential to developing a successful strategy, too many people are sucked in by the hype of social media with all the exciting buzz words and before long you've got a thousand followers on twitter but no sales and unhappy, confused clients. Make sure you let us know if you ever come to talk in the UK, would be great to catch you.

  • http://twitter.com/lorenzocassulo/status/8319462408 Lorenzo Cassulo
  • http://twitter.com/jeffhurt/status/8330924563 Jeff Hurt

    Develop a Social Media Strategy in 7 Steps by @jaybaer [Includes PPT] http://ow.ly/11dew

  • http://twitter.com/activeingreds/status/8352123391 Vandana Puranik

    RT @jaybaer Develop a Social Media Strategy in 7 Steps | Social Media Marketing | Social Media Consulting – Convince … http://bit.ly/eNLj4

  • http://twitter.com/lzorzan/status/8381163832 lzorzan

    Develop a Social Media Strategy in 7 Steps http://ow.ly/11TIt

  • http://twitter.com/ashleymszeremet/status/8599417820 Ashley Szeremet

    RT @jaybaer "Develop a Social Media Strategy in 7 Steps" – Older post, but great content I http://bit.ly/eNLj4 I

  • http://twitter.com/wikot/status/8646066287 Wikot

    Desarrollando una estrategia de Social Media en 7 pasos (en inglés) http://ow.ly/13XIc #wikot

  • http://twitter.com/erikamorinr/status/8647368130 Erika Morin

    RT @wikot: Desarrollando una estrategia de Social Media en 7 pasos (en inglés) http://ow.ly/13XIc #wikot

  • http://twitter.com/blumaya/status/8687463671 Blu Maya

    Develop a Social Media Strategy in 7 Steps | Conferences and Events | Social Media Consulting – Convince & Convert http://bit.ly/cvBxF6

  • http://twitter.com/ideserveajob/status/8818473695 Michael Loban

    Develop a Social Media Strategy in 7 Steps http://ow.ly/157AL

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  • http://twitter.com/joshitm/status/9229227043 josh

    Develop a Social Media Strategy in 7 Steps http://bit.ly/3y6o9

  • http://twitter.com/rbsocial/status/9249298607 Reed Business

    Develop a Social Media Strategy in 7 Steps http://bit.ly/3y6o9 Nu bezig met strategie voor #onebizznessday

  • http://twitter.com/mascha79/status/9249365324 Mascha Looije

    Aan het puzzelen voor Social Media Strategie #onebizznessday: Develop a Social Media Strategy in 7 Steps http://bit.ly/3y6o9

  • http://twitter.com/exantiadisplays/status/9285440680 Shakeel Sadiq

    Want to use social media as part of your events programme? Learn how to get started with social media from an expert http://ow.ly/16U4I

  • http://twitter.com/ediaz33/status/9348858279 eric diaz

    @commcounsel here's a great post we use as reference when creating our social media strategy, slideshow included http://tinyurl.com/l8t7rn

  • http://twitter.com/sandsss/status/9480110639 Satu Rajamaki

    Thank you @jaybaer for "Develop a social media strategy in 7 steps." Couldn't have done it without these simple steps http://bit.ly/9skbbT

  • http://twitter.com/ryan_joy/status/9593900740 Ryan Joy

    7 Questions to put why before how: An outstanding start to your social media strategy http://bit.ly/bp3nMd

  • http://twitter.com/danhlawrence/status/9951490872 Dan Lawrence

    RT @jaybaer: Develop a Social Media Strategy in 7 Steps http://bit.ly/3y6o9 –old article, but concise

  • http://twitter.com/rssirteubal/status/10449636688 Ignacio

    Develop a Social Media Strategy in 7 Steps | Conferences and Events | Social Media Consulting – Convince & Convert: http://bit.ly/cZQ8jH

  • http://twitter.com/randymatheson/status/10877634480 Randy Matheson

    Develop a Social Media Strategy in 7 Steps | Convince & Convert | http://bit.ly/aOlEQz ( via @jaybaer )

  • http://twitter.com/randymatheson/status/10877634480 Randy Matheson

    Develop a Social Media Strategy in 7 Steps | Convince & Convert | http://bit.ly/aOlEQz ( via @jaybaer )

  • http://twitter.com/hondagirlsales/status/10880262581 Tanya Retson

    RT @randymatheson: Develop a Social Media Strategy in 7 Steps | Convince & Convert | http://bit.ly/aOlEQz ( via @jaybaer )

  • http://twitter.com/rssirteubal/status/11049489437 Ignacio

    Develop a Social Media Strategy in 7 Steps | Conferences and Events | Social Media Consulting – Convince & Convert http://ow.ly/16TbZh

  • http://twitter.com/jeffrey_blake/status/12223931341 Jeffrey Blake

    The 7 Steps to Creating a Social Media Strategy http://ow.ly/1yOF1

  • http://twitter.com/jeffrey_blake/status/12223931341 Jeffrey Blake

    The 7 Steps to Creating a Social Media Strategy http://ow.ly/1yOF1

  • http://twitter.com/smsconference/status/12223951902 socialmediameme

    RT @Jeffrey_Blake: The 7 Steps to Creating a Social Media Strategy http://ow.ly/1yOF1 #SMS2010

  • http://twitter.com/smsconference/status/12223951902 socialmediameme

    RT @Jeffrey_Blake: The 7 Steps to Creating a Social Media Strategy http://ow.ly/1yOF1 #SMS2010

  • http://twitter.com/socialmediameme/status/12223953084 SocialMediaStrategy

    RT @Jeffrey_Blake: The 7 Steps to Creating a Social Media Strategy http://ow.ly/1yOF1 #SMS2010

  • http://twitter.com/rssirteubal/status/12408154579 Ignacio

    Develop a Social Media Strategy in 7 Steps | Conferences and Events | Social Media Consulting – Convince & Convert http://ow.ly/176nlB

  • http://twitter.com/rssirteubal/status/12408154579 Ignacio

    Develop a Social Media Strategy in 7 Steps | Conferences and Events | Social Media Consulting – Convince & Convert http://ow.ly/176nlB

  • http://twitter.com/computaal/status/12412705243 Guido Makor

    RT @RSSirteubal: A Social Media Strategy in 7 Steps | Conferences & Events | Social Media Consulting- Convince & Convert http://ow.ly/176nlB

  • http://twitter.com/kellyvandever/status/12647118374 Kelly Vandever

    RT @jaybaer: Develop a Social Media Strategy in 7 Steps http://bit.ly/aOKPak – Nice summary!

  • http://twitter.com/alanbowman/status/12650023930 Alan Bowman

    RT @KellyVandever: RT @jaybaer: Develop a Social Media Strategy in 7 Steps http://bit.ly/aOKPak – Nice summary!

  • http://twitter.com/wupeng88/status/12698018034 PENG WU

    #nism Jay Baer summarized how to develop a Social Media Strategy in 7 steps http://tinyurl.com/l8t7rn

  • http://twitter.com/lookadoo/status/12972724757 Dana Lookadoo

    Develop a Social Media Strategy in 7 Steps http://bit.ly/aOKPak by @jaybaer

  • http://twitter.com/webg/status/12977271269 webg

    RT @lookadoo: Develop a Social Media Strategy in 7 Steps http://bit.ly/aOKPak by @jaybaer

  • http://www.rdlmanagementconsultants.com.au/ Executive Coaching

    Great post!! The “why before how” is a very good point.
    Time to go and put my plan together.
    Cheers

  • http://www.rdlmanagementconsultants.com.au/ Executive Coaching

    Great post!! The “why before how” is a very good point.
    Time to go and put my plan together.
    Cheers

  • http://www.rdlmanagementconsultants.com.au/ Executive Coaching

    Great post!! The “why before how” is a very good point.
    Time to go and put my plan together.
    Cheers

  • http://www.rdlmanagementconsultants.com.au/ Executive Coaching

    Great post!! The “why before how” is a very good point.
    Time to go and put my plan together.
    Cheers

  • http://www.rdlmanagementconsultants.com.au/ Executive Coaching

    Great post!! The “why before how” is a very good point.
    Time to go and put my plan together.
    Cheers

  • http://www.rdlmanagementconsultants.com.au/ Executive Coaching

    Great post!! The “why before how” is a very good point.
    Time to go and put my plan together.
    Cheers

  • http://www.rdlmanagementconsultants.com.au/ Executive Coaching

    Great post!! The “why before how” is a very good point.
    Time to go and put my plan together.
    Cheers

  • http://www.rdlmanagementconsultants.com.au/ Executive Coaching

    Great post!! The “why before how” is a very good point.
    Time to go and put my plan together.
    Cheers

  • http://www.rdlmanagementconsultants.com.au/ Executive Coaching

    Great post!! The “why before how” is a very good point.
    Time to go and put my plan together.
    Cheers

  • http://www.rdlmanagementconsultants.com.au/ Executive Coaching

    Great post!! The “why before how” is a very good point.
    Time to go and put my plan together.
    Cheers

  • http://www.rdlmanagementconsultants.com.au/ Executive Coaching

    Great post!! The “why before how” is a very good point.
    Time to go and put my plan together.
    Cheers

  • http://www.rdlmanagementconsultants.com.au/ Executive Coaching

    Great post!! The “why before how” is a very good point.
    Time to go and put my plan together.
    Cheers

  • http://www.rdlmanagementconsultants.com.au/ Executive Coaching

    Great post!! The “why before how” is a very good point.
    Time to go and put my plan together.
    Cheers

  • http://www.rdlmanagementconsultants.com.au/ Executive Coaching

    Great post!! The “why before how” is a very good point.
    Time to go and put my plan together.
    Cheers

  • http://www.rdlmanagementconsultants.com.au/ Executive Coaching

    Great post!! The “why before how” is a very good point.
    Time to go and put my plan together.
    Cheers

  • http://twitter.com/fluid009/status/13156571400 Carlos Burbano

    Estrategia de Social Media básica http://bit.ly/3y6o9 lo que el cliente aprendió en la U. no le servirá para esto. Aprovéchalo!

  • http://twitter.com/catch_fish/status/13532968159 catch_fish

    http://tinyurl.com/l8t7rn
    Develop a Social Media Strategy in 7 Steps | Conferences and Events | Social Media Consul(CONVINCEANDCONVERT.COM)

  • http://twitter.com/einargustafsson/status/13541917714 Einar Þór Gústafsson

    Create a Social Media Strategy in 7 steps : http://bit.ly/3y6o9

  • http://twitter.com/mycrowdca/status/13541926852 MyCrowd.ca

    RT @einargustafsson – Create a Social Media Strategy in 7 steps : http://bit.ly/3y6o9

  • http://twitter.com/kerrigoldsmith/status/13566570340 Kerri Goldsmith

    Social Media Strategy in 7 Steps – @jaybaer simplifies the process. http://ht.ly/1ImSQ

  • http://twitter.com/augurerepmgmt/status/13733679883 Augure.com

    WORTH A READ: Develop a social media strategy in 7 steps http://tinyurl.com/l8t7rn

  • http://twitter.com/riittalt/status/13740237074 Riitta Lumme-Tuomala

    RT @jaybaer: Develop a Social Media Strategy in 7 Steps http://bit.ly/aOKPak Interesting and educating. Enjoy.

  • http://twitter.com/riittalt/status/13740237074 Riitta Lumme-Tuomala

    RT @jaybaer: Develop a Social Media Strategy in 7 Steps http://bit.ly/aOKPak Interesting and educating. Enjoy.

  • wellcat

    A very good post – common sense in some ways, but the clarity around your metrics in your slideshow is extremely helpul and worthwhile. Thanks!

  • http://twitter.com/s_farr/status/13804987047 Shannon Farrell

    RT @jaybaer: Develop a Social Media Strategy in 7 Steps http://bit.ly/aOKPak

  • http://twitter.com/jads007/status/13807846089 Jo Duran

    RT @jaybaer: Develop a Social Media Strategy in 7 Steps http://bit.ly/aOKPak

  • http://twitter.com/bunny_car/status/13816037180 bunny_car

    http://tinyurl.com/2d2ts6w
    Develop a Social Media Strategy in 7 Steps | Conferences and Events | Social Media Consu(CONVINCEANDCONVERT.COM)

  • http://twitter.com/garrick1005/status/13827163535 Garrick Ang

    Develop a Social Media Strategy in 7 Steps – http://bit.ly/aOKPak (via @jaybaer)

  • http://twitter.com/garrick1005/status/13827163535 Garrick Ang

    Develop a Social Media Strategy in 7 Steps – http://bit.ly/aOKPak (via @jaybaer)

  • http://twitter.com/jexep/status/13827233447 Surasak Lhueng(Jeep)

    RT @jaybaer: Develop a Social Media Strategy in 7 Steps http://bit.ly/aOKPak cc: @BubblyBubble

  • http://twitter.com/businessplan_it/status/13831782089 SocialMediaStrategy

    RT @jaybaer: Develop a Social Media Strategy in 7 Steps http://bit.ly/aOKPak cc: @BubblyBubble http://bit.ly/a3K3n9

  • http://twitter.com/jiiiii/status/13836438719 justin partridge

    http://bit.ly/aPDCIR develop a social media strategy – ask why before how

  • http://twitter.com/jiiiii/status/13836438719 justin partridge

    http://bit.ly/aPDCIR develop a social media strategy – ask why before how

  • http://twitter.com/jiiiii/status/13836438719 justin partridge

    http://bit.ly/aPDCIR develop a social media strategy – ask why before how

  • http://twitter.com/jiiiii/status/13836438719 justin partridge

    http://bit.ly/aPDCIR develop a social media strategy – ask why before how

  • http://twitter.com/belindaang/status/13837572862 Belinda Ang

    Develop a Social Media Strategy in 7 Steps ~ http://bit.ly/9ZFzLo

  • http://twitter.com/jensibsoborg/status/13847944759 Jens Ib Søborg

    RT @jaybaer: Develop a Social Media Strategy in 7 Steps http://bit.ly/aOKPak

  • http://twitter.com/lurahobbs/status/13854889497 Lura Hobbs

    Love this post from @jaybaer-7 steps to SM strategy. I'm using his worksheet now. Thanks Jay! http://ht.ly/1K7Uv

  • http://twitter.com/50andfit/status/13867379860 Kazi

    RT @jaybaer: Develop a Social Media Strategy in 7 Steps http://bit.ly/aOKPak

  • http://twitter.com/50andfit/status/13867379860 Kazi

    RT @jaybaer: Develop a Social Media Strategy in 7 Steps http://bit.ly/aOKPak

  • http://twitter.com/liserhansen/status/13868477198 LISE HANSEN

    RT @jaybaer: Develop a Social Media Strategy in 7 Steps http://bit.ly/aOKPak

  • http://twitter.com/liserhansen/status/13868477198 LISE HANSEN

    RT @jaybaer: Develop a Social Media Strategy in 7 Steps http://bit.ly/aOKPak

  • http://twitter.com/liserhansen/status/13868557161 LISE HANSEN

    Interesting view in "Develop a Social Media Strategy in 7 Steps" at http://bit.ly/aOKPak

  • http://twitter.com/sparkandco/status/13869372593 Holly MacDonald

    Sigh, more things to work on…RT @jaybaer: Develop a Social Media Strategy in 7 Steps http://bit.ly/aOKPak

  • http://twitter.com/qod_sa/status/13908386710 Lauren King

    @jaybaer – Great post ta. Develop a Social Media Strategy in 7 Steps – http://bit.ly/aOKPak

  • http://twitter.com/yadaritdm/status/13912427804 Teri McClanahan

    Develop a Social Media Strategy in 7 Steps – http://bit.ly/aOKPak (via @jaybaer)

  • http://twitter.com/greenlightnews/status/13912517087 Green Light News

    Develop a Social Media Strategy in 7 Steps http://ow.ly/1KkE1

  • http://twitter.com/yadaritdm/status/13913641603 Teri McClanahan

    RT @jaybaer: Develop a Social Media Strategy in 7 Steps http://bit.ly/aOKPak

  • http://twitter.com/susiesharp/status/13914651233 Susie Sharp

    Jay Baer shares a common-sense presentation on a 7 step approach to a social media strategy. A+ resource links, too. http://lnkd.in/VkweCg

  • http://twitter.com/shon_toni/status/13931059975 Ento 

    Develop a Social Media Strategy in 7 Steps | Conferences and Events | Social Media Consulting – Convince & Convert http://bit.ly/bdUhPu

  • http://twitter.com/shon_toni/status/13931059975 Ento 

    Develop a Social Media Strategy in 7 Steps | Conferences and Events | Social Media Consulting – Convince & Convert http://bit.ly/bdUhPu

  • http://twitter.com/mkcd/status/13931769441 MKCREATIVE

    Develop a Social Media Strategy in 7 Steps. Convince & Convert. http://bit.ly/dtBJ2N

  • http://twitter.com/__fury/status/13937173663 fury

    Facebook : Develop a Social Media Strategy in 7 Steps |: http://bit.ly/aIEkRs

  • http://twitter.com/srodriguezd/status/13971643458 silvia rodriguez

    RT @jaybaer: #socialmedia Develop a Social Media Strategy in 7 Steps http://bit.ly/aOKPak

  • http://twitter.com/shimantiguha/status/13996012607 Shimanti Guha

    Thought this was insightful. Wish I used it. RT @jaybaer: Develop a Social Media Strategy in 7 Steps http://bit.ly/aOKPak

  • http://twitter.com/shellavanputten/status/14168459928 Shella van Putten

    RT @jaybaer: Develop a Social Media Strategy in 7 Steps http://bit.ly/aOKPak

  • http://twitter.com/dinapeace/status/14172489786 dinapeace

    To get that #facebook and #twitter money, Savvy online strategy is needed. http://tinyurl.com/l8t7rn #socialmedia #marketing

  • http://twitter.com/loezeevd/status/14218914224 Marloes van Deventer

    RT @jaybaer: Develop a Social Media Strategy in 7 Steps http://bit.ly/aOKPak

  • http://twitter.com/sandsss/status/14238017117 Satu Rajamaki

    @slide_se Most start w/ We need to be on facebook but skip Why. Define sm strategy 1st http://bit.ly/a1CRXO @jaybaer's methodology = gr8!

  • http://twitter.com/jimriesterer/status/14247161061 Jim Riesterer

    RT @jaybaer: Develop a Social Media Strategy in 7 Steps http://bit.ly/aOKPak – great advice!

  • http://twitter.com/catherinemcnair/status/14521671433 Catherine McNair

    Develop a Social Media Strategy in 7 Steps via @jaybaer http://bit.ly/aOKPak

  • http://twitter.com/businessplan_it/status/14550262995 SocialMediaStrategy

    Develop a Social Media Strategy in 7 Steps via @jaybaer http://bit.ly/aOKPak http://bit.ly/cg9a32

  • http://twitter.com/businessplan_it/status/14550262995 SocialMediaStrategy

    Develop a Social Media Strategy in 7 Steps via @jaybaer http://bit.ly/aOKPak http://bit.ly/cg9a32

  • http://twitter.com/metalnik621/status/14550294141 Domenico D’Amato

    RT @businessplan_it: Develop a Social Media Strategy in 7 Steps via @jaybaer http://bit.ly/aOKPak http://bit.ly/cg9a32

  • http://twitter.com/metalnik621/status/14550294141 Domenico D’Amato

    RT @businessplan_it: Develop a Social Media Strategy in 7 Steps via @jaybaer http://bit.ly/aOKPak http://bit.ly/cg9a32

  • http://twitter.com/businessplan_it/status/14586252302 SocialMediaStrategy

    Develop a Social Media Strategy in 7 Steps via @jaybaer http://bit.ly/aOKPak http://bit.ly/cg9a32 http://bit.ly/d8MkcZ

  • http://twitter.com/donchounard/status/14588869228 Don Chounard

    RT @businessplan_it: Develop a Social Media Strategy in 7 Steps via @jaybaer http://bit.ly/aOKPak http://bit.ly/cg9a32 http://bit.ly/d8MkcZ

  • http://twitter.com/tektitegroup/status/14642074495 Jean Pickering

    7 Steps to Creating a Social Media Strategy http://ow.ly/1NGwN

  • http://twitter.com/mercylivi/status/14676029611 mercylivi

    RT @jaybaer: Develop a Social Media Strategy in 7 Steps http://bit.ly/aOKPak

  • http://www.peoplestring.com/?u=mitch92021 peoplestring

    Really enjoyed the post, will be implementing a lot of this strategy, as I am new to social media, and need all the help I can get.

  • http://twitter.com/vincentveenstra/status/14682868196 Vincent Veenstra

    Erg goed om de beginstappen even op een rijtje te hebben als je wilt beginnen met Social Media. http://bit.ly/LU3lU

  • http://twitter.com/c2tweets/status/14700881383 C2tweets

    Develop a social media strategy in 7 steps http://bit.ly/3y6o9

  • http://twitter.com/don_simmons/status/14757403576 Don Simmons

    Here's a way to develop a social media strategy in 7 steps. http://ow.ly/1PV7d

  • http://twitter.com/heasleypartners/status/14771719689 Heasley and Partners

    Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps: http://ow.ly/1PQeY BUILD YOUR BRAND

  • http://twitter.com/heasleypartners/status/14771719689 Heasley and Partners

    Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps: http://ow.ly/1PQeY BUILD YOUR BRAND

  • http://twitter.com/wris_oh/status/14777710138 WRIS

    RT @jaybaer: Develop a Social Media Strategy in 7 Steps http://bit.ly/aOKPak

  • http://twitter.com/eddasays/status/14782732078 Edda

    Develop a #SocialMedia Strategy in 7 Steps http://bit.ly/cNWnoi

  • http://twitter.com/mthompson4891/status/15040203084 Michael Thompson

    RT @jaybaer: Develop a Social Media Strategy in 7 Steps http://bit.ly/aOKPak

  • http://twitter.com/myamdesign/status/15318134071 A.M.Design

    http://bit.ly/LU3lU -social media strategy -very nice:)

  • http://twitter.com/sweetsoaps/status/15627359795 Ellen Cagnassola

    RT @jaybaer: Develop a Social Media Strategy in 7 Steps http://bit.ly/aOKPak

  • http://twitter.com/sweetsoaps/status/15627359795 Ellen Cagnassola

    RT @jaybaer: Develop a Social Media Strategy in 7 Steps http://bit.ly/aOKPak

  • http://twitter.com/train_boy/status/15795661580 train_boy

    http://tinyurl.com/l8t7rn
    Develop a Social Media Strategy in 7 Steps | Conferences and Events …

  • http://twitter.com/train_boy/status/15795661580 train_boy

    http://tinyurl.com/l8t7rn
    Develop a Social Media Strategy in 7 Steps | Conferences and Events …

  • http://twitter.com/larrypiatti/status/17421645951 Larry Ball-Piatti

    @inspire_london Develop a Strategy http://www.convinceandconvert.com/social-media-marketing/dev
    elop-a-social-media-strategy-in-7-steps/

  • http://twitter.com/fluid009/status/17423707331 Carlos Burbano

    7 pasos para armar una estrategia de social media (antes de pensar en los medios) http://bit.ly/bHzxoe

  • http://twitter.com/kikafreak/status/17424243635 Francisca Miranda

    RT @fluid009: 7 pasos para armar una estrategia de social media (antes de pensar en los medios) http://bit.ly/bHzxoe // buena!

  • http://twitter.com/astoryofcorrie/status/17581849823 Corrie Edwards

    Develop a Social Media Strategy in 7 Steps – http://bit.ly/aOKPak

  • http://twitter.com/judy_sims/status/17725435159 Judy Sims

    Best description of the change in marketing EVER. "Old marketing is archery, new marketing is ping pong". http://bit.ly/LU3lU

  • http://twitter.com/boutotcom/status/17733937230 Bruno Boutot

    RT @Judy_Sims Meilleure description: "L'ancien marketing est du tir à l'arc, le nouveau est du ping pong". http://bit.ly/LU3lU

  • http://twitter.com/writelaura/status/17778472254 writelaura

    RT @jaybaer: Develop a Social Media Strategy in 7 Steps http://bit.ly/aOKPak

  • http://twitter.com/acuras_web/status/17783266652 Jon Jackson

    Develop a Social Media Strategy in 7 Steps http://icio.us/4gdu44

  • http://twitter.com/adconnell/status/17798699742 adrienne connell

    RT @Judy_Sims: Best description of the change in marketing EVER. "Old marketing is archery, new marketing is ping pong". http://bit.ly/LU3lU

  • http://twitter.com/suzannekendrick/status/18463071738 Suzanne Kendrick

    RT @jaybaer: Develop a Social Media Strategy in 7 Steps http://bit.ly/aOKPak

  • http://twitter.com/ilinkno/status/18515198518 i-link.no

    7 stegs markedsføringsstrategi ved bruk av sosiale medier: http://bit.ly/3y6o9

  • http://twitter.com/jelleboute/status/19064187797 Jelle Boute

    Pragmatische insteek, I like! > Develop a Social Media Strategy in 7 Steps – http://bit.ly/aOKPak

  • http://twitter.com/christoffs/status/20216081377 Christoff Swanepoel

    Develop a Social Media Strategy in 7 Steps – http://bit.ly/aOKPak

  • http://www.keralatourismpackage.com Kerala Tour Packages

    i really enjoyed the post..many thanks

  • Aman Talwar

    Excellent strategies, thanks for the post. I have subscribed to your rss feed as well.

    Thanks again.

  • http://twitter.com/socialmedia_jpn/status/21889046684 Social Media Lab

    Develop a Social Media Strategy in 7 Steps | Conferences and Events | Social Media Consulting – C… http://bit.ly/aIEkRs #socialmedia #smm

  • http://twitter.com/socialmedia_jpn/status/21889046684 Social Media Lab

    Develop a Social Media Strategy in 7 Steps | Conferences and Events | Social Media Consulting – C… http://bit.ly/aIEkRs #socialmedia #smm

  • http://twitter.com/don_simmons/status/22115539763 Don Simmons

    Develop a social media strategy in 7 steps. http://ow.ly/2ukEb

  • http://www.keralatourismpackages.org kerala packages

    really great..enjoyed..thanks

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  • http://www.picfix.com.au Photo restoration guru

    great point….What’s my “1 thing’?
    time to go to the drawing board!

  • Pingback: 10 “Whoa!” Reasons Your Business Needs Facebook | FBULOUS.ME

  • Addictive Media

    How can improve our business through social media

    Addictive Media

  • http://websitedesigningcompany.us Website Designing Company

    Social networking is one of the best things you can do for your business. It is good for advertising, and cuts down on a lot of expenses.

  • http://www.paradigma-seo-studio.co.il/ קידום אתרים

    Hi thanks for the post I will try thouse 7 whys
    Great blog!

  • http://www.paradigma-seo-studio.co.il/ קידום אתרים

    Hi thanks for the post I will try thouse 7 whys
    Great blog!

  • http://www.paradigma-seo-studio.co.il/ קידום אתרים

    Hi thanks for the post I will try thouse 7 whys
    Great blog!

  • http://twitter.com/paleoexperiment Brandon Nolte

    Excellent post. I love number 5.

  • http://twitter.com/paleoexperiment Brandon Nolte

    Excellent post. I love number 5.

  • http://websitedesigningcompany.us Website Designing Company

    I think a good step to include in every social media strategy is how you plan to brand yourself in social media networks. For businesses having an established brand, this may not be a problem although they would still have to study if their offline branding strategy translates well into social media marketing.

    Thanks

  • http://www.trio180i.com Rich

    Excellent step by step approach. Too many brands and especially small businesses believe social media should be all of #2. That is point number 2. Focus, approach, and direction are crucial first steps. Rich @trio180i

  • http://www.trio180i.com Rich

    Excellent step by step approach. Too many brands and especially small businesses believe social media should be all of #2. That is point number 2. Focus, approach, and direction are crucial first steps. Rich @trio180i

  • http://www.coveringwindows.com/ Plantation Shutters

    Excellent points, welcome new strategies on board as well.

  • http://www.coveringwindows.com/ Plantation Shutters

    Excellent points, welcome new strategies on board as well.

  • Anonymous

    I believe that most companies, would benefit in reading this post.

  • mixedherbs

    I would particularly focus on how to measure your success. If you have been utilizing social media to market your products via blogging then the best indicator is not only a high traffic to your site but the actual number of readers who decided to click the “buy” button.

  • http://www.seocatalysts.com/ seocatalysts

    Really, You are nice introduce about make social media strategy and After reach your post, I will more focus on my social media account and There is no any spam information…Thanks for sharing..

  • letstalkandchat

    I just found a great company that builds websites for info products. To keep your costs low, they’ll mentor you on how to create your site, design a marketing funnel (one of the guys works in Hollywood and makes really slick videos), and the other guy programmed Myspace. If you’re looking to have professional web design for your small business and not waste any time or money then check their site out. Check them out: http://www.mikelmurphy.com/easy-info-product-site-system/

  • letstalkandchat

    If you’re looking for webinar software, then check out Evergreen Business System. Its perfect for marketers and let’s you automate the scheduling of your webinars, build your list, and even follow up with your webinar registrants. If you’re going to buy Evergreen Business System, then you might as well get a free bonus! So check out http://www.mikelmurphy.com/evergreen-business-system-bonus-webinar-software/ and you’ll get a great bonus that tells you how to create a webinar, what is a webinar, and a blueprint for making a successful one. None of the other people offering bonuses are offering this. Hurry in case the guy (some dude that worked on Lord of the RIngs) offering the bonus decides to pull it down.

  • http://www.floydhartford.com/ floydhartford

    Great informative slideshow. Thanks for sharing this post :)