Social Mention is a free Web site that monitors and organizes social media chatter on Twitter, blogs, discussion forums, and elsewhere. Social Mention is not nearly as powerful or customizable as paid social media monitoring software like Radian6, Scoutlabs, or Spiral16, but it’s free and easy to use.
Once you launch your social media program, you may want to investigate paid social monitoring software to alert you to opportunities, keep closer tabs on the competition, find influencers in your industry, etc. Nearly all companies in the social software business offer free trials. While I recommend the three above, a good list of all the social listening software providers is at http://wiki.kenburbary.com
Online, are people talking more about your company, or your competitors? Let’s find out.
1. Search for Yourself
Go to www.socialmention.com. Click “all” on the row of tabs. Then, enter your organization’s name in quotes (“organization name”) and click search. The quotes will ensure that results include only exact, relevant matches.
It may take a few seconds for Social Mention to produce results, as it has to scan a lot of data.
On the results page, you’ll see at the top the number of total mentions of your organization in social media over the past 30 days. (You can change the date range with the pull-down that says “anytime”. The default is 30 days, and Social Mention only stores 30 days worth of data).
Look through the search results to find areas where your organization is being mentioned, by whom, and in what context. It may be easier to scan results by sorting them by Source. Use the “Sort by” pull-down to make that change.
2. Search for Competitors
Go back to Social Mention. Search for your competitors the same way you searched for your own name.
3. All Mentions are NOT Good Mentions
On the left hand side of Social Mention search results, you’ll see a chart labeled “Sentiment”. This tracks whether social commentary about your organization was positive, neutral, or negative. Enter those values into the
Convince and Convert Share of Voice Worksheet.
The Share of Voice Worksheet automatically calculates average sentiment of all mentions, on a five point scale, where 1 is a negative mention, 3 is a neutral mention, and 5 is a positive mention.
Presto! Now you know who’s dominating the social media conversation within your category.
DOWNLOAD THE SPREADSHEET HERE (.xls) or (.xlsx)
Recognize that this is a very rough report. You will almost definitely get some search results from Social Mention that do not actually apply to you or your competitors. You can sort those in Excel by exporting the report, but please remember that this is a very basic version of share of voice for quick comparison purposes only.
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How to Create a Share of Voice Report [link to post]
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How to Create a Share of Voice Report | Social Media Marketing … [link to post]
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Very nice step by step from @jaybaer. “How to Create a Share of Voice Report” [link to post]
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Thanks for the tip. I’ll be trying Social Mention out later today
.-= Jeffrey Tang´s last blog ..4 Effective Personal Branding Strategies You Forgot =-.
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RT @greggvm: Very nice step by step from @jaybaer. “How to Create a Share of Voice Report” [link to post]
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Thx for the tip, @spiral16- Need to create a “share of voice” report for ur brand? @JayBaer shows how: [link to post]
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Need to create a “share of voice” report for your brand? @JayBaer helps you figure it out: [link to post]
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RT @spiral16: Need to create a “share of voice” report for your brand? @JayBaer helps you figure it out: [link to post]
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Jason,
There you go again being useful. This is a GREAT resource for getting folks started. Bravo to you for putting together practical, helpful things that really make a difference for business. You impress the hell out of me regularly.
Amber
.-= Amber Naslund´s last blog ..March of Dimes® Selects Radian6 for Social Media Monitoring =-.
Thanks so much. I’m just trying to keep up with you. Invoked you at least four times in my training workshop today, and demonstrated your soft touch with Twitter. Hugs to you, and thanks for the comment.
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RT @SceneStealrEric: RT @spiral16: Need to create a “share of voice” report for your brand? Free tool! @JayBaer helps – [link to post]
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RT @AmberCadabra This is what I mean when I say useful: @jaybaer helps you create a share of voice report: [link to post]
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socialhelp: How to Create a Share of Voice Report | Social Media Marketing … [link to post]
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Excellent topic Jason. I’ve been thinking about how a series of posts on the “nuts and bolts” of social media monitoring could be very beneficial to everyone out there getting involved with SMM. You beat me to the punch with a simple and effective guide.
Thanks for mentioning the wiki of SMM tools. It has grown considerably since the launch and contains almost 100 specific tools (free and commercial) as of this morning. I intend to expand to include how-to’s and guides (much like this one) on to make it easier to get SMM implemented.
Nicely done sir!
.-= Ken Burbary´s last blog ..Five Reasons Companies Should be Integrating Social Media with Facebook Connect =-.
Thanks Ken. I appreciate the comment. Terrific job on the wiki. Such a much-needed resource. Nearly 100 tools? Wow. Greg (from a couple comments ago) needs to tap into your treasure trove of options.
I had rather spotty results from Social Mention. Quoted searches returned many results that didn’t contain the phrase. I’d like to find some other free services to use in addition Google Alerts and Google Blog Search.
Thanks for all your good advice.
Greg. Thanks very much for the comment. Sorry to hear you had some issues with Social Mention. Indeed, the paid tools offer a far superior overall experience. Check out Ken Burbary’s wiki of other free/paid tools. Perhaps look at icerocket.com
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This is what I mean when I say useful: @jaybaer helps you create a share of voice report: [link to post]
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RT @AmberCadabra: This is what I mean when I say useful: @jaybaer helps you create a share of voice report: [link to post]
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How to Create a Share of Voice Report – [link to post]
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“How to Create a Share of Voice Report | Social Media Marketing …” [link to post] #plugyourbook
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RT @bkmacdaddy How to Create a Share of Voice Report – [link to post]
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RT @kenburbary: Useful guide on how to Create a Share of Voice Report when doing Social Media Monitoring from @jaybaer [link to post]
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RT @tweetmeme How to Create a Share of Voice Report | Social Media Marketing | Social Media Consulting – Convince & C… [link to post]
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RT @jaybaer How to Create a Share of Voice Report | Social Media Marketing | Social Media Consulting [link to post]
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Very useful guide on how to Create a Share of Voice Report when doing Social Media Monitoring from @jaybaer – [link to post]
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Great, free resource: Very useful Share of Voice Report guide from @jaybaer – [link to post] (via @kenburbary)
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RT @jaybaer: Presto! Find out who’s dominating social media conversation in your category. [link to post]
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RT @jaybaer: Presto! Find out who’s dominating social media conversation in your category. [link to post] #sCRM #CRM #PR #MR
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@jaybaer where’s the love for @justsignal? JJ good to meet u in person at SMAZ, let us know when u r ready for a test drive!
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RT @jaybaer: Presto! Find out who’s dominating social media conversation in your category. [link to post] (GR8 find JB)
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Thx for the mention, @jaybaer: Presto! Find out who’s dominating social media conversation in your category. [link to post]
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@jaybaer wrote a blog addressing share of voice measurement in social media. Always good stuff on his blog. [link to post]
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RT @tweetmeme How to Create a Share of Voice Report [link to post]
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Good review of Social Mention tool by @jaybaer [link to post]
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RT @jaybaer How to easily create compelling social mentions, sentiment and share of voice reports. [link to post] < -- great stuff
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Pretty sweet RT @jaybaer How to easily create compelling social mentions, sentiment and share of voice reports. [link to post]
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RT @jaybaer: How to easily create compelling social mentions, sentiment and share of voice reports. [link to post]
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I’m always up 4 new social media info/tips on how to measure impact in industries. Thx 2 @jaybaer for this one: RT [link to post]
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I have used social mention to look seek out new information regarding a company I want to work for. I think this is a great tool and very useful.
.-= Jamie Favreau´s last blog ..Better Late then Never! =-.
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@jaybaer Tks for share of voice info! [link to post]
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[...] How to Create a Share of Voice Report by Jason Baer — I’m sharing this with you because I think it’s worthwhile for all [...]
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RT @BethHarte, @jaybaer: How to easily create compelling social mentions, sentiment and share of voice reports. [link to post]
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Great ideas for listening … RT @jaybaer: Presto! Find out who’s dominating social media conversation in your category. [link to post]
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RT @jaybaer: How to create a share of voice report (includes worksheet). [link to post]
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Just looked @SocialMention other day thx to @Ed_Reese/#seomoz. Next step thx to @jaybaer: Create share of voice report. [link to post]
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RT @tweetmeme How to Monitor your Social Media chatter: [link to post]
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[...] How to Create a Share of Voice Report [...]
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Social Mention :a free Web site that monitors and organizes social media chatter on Twitter, blogs, discussion forums etc. [link to post]
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RT @jaybaer How to create a share of voice report (includes worksheet). [link to post]
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RT @KatrinaKibben: Monitor your brand for free with socialmention.com. Haven’t tried it yet but will! Via @jaybaer: [link to post] | Cool
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Monitor your brand for free with socialmention.com. Haven’t tried it yet but will! Via @jaybaer: [link to post]
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How to Create a Share of Voice Report | SM Mktg | @jaybaer [link to post]
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