The Social Networking Friendship Development Scale

  • September 27th, 2008 | Written By: Jay Baer
  • | View Comments

It used to be that you actually met someone in person first, and then developed and nurtured that relationship into its natural culmination – helping them move.

The Web and social networking has changed that, and now friendships are developed in a variety of digital forums, eventually moving offline and becoming three dimensional.

Below are the Before Social Networking and After Social Networking friendship development scales. Each step in the relationship is measured as a % of how likely you would be to help somebody move.

Do you agree? Is this how your online relationships grow today? PR Firms, is this how you’re developing relationships with reporters and bloggers? Leave a comment.

Before Social Networking Friendship Scale

microsoft excel The Social Networking Friendship Development Scale

After Social Networking Friendship Scale

microsoft excel2 The Social Networking Friendship Development Scale

 

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View Comments to “The Social Networking Friendship Development Scale”

  1. Your Message

    Do you know any friendship scales that i could use for my thesis? Badly needed! If i can’t show any friendship scale to use for my thesis I’ll receive an incomplete. Please help!. My thesis is about the relationship of friendship preferences to the job satisfaction of entry level employees. Please please please help!

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