YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
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The Social Networking Friendship Development Scale

It used to be that you actually met someone in person first, and then developed and nurtured that relationship into its natural culmination – helping them move.

The Web and social networking has changed that, and now friendships are developed in a variety of digital forums, eventually moving offline and becoming three dimensional.

Below are the Before Social Networking and After Social Networking friendship development scales. Each step in the relationship is measured as a % of how likely you would be to help somebody move.

Do you agree? Is this how your online relationships grow today? PR Firms, is this how you’re developing relationships with reporters and bloggers? Leave a comment.

Before Social Networking Friendship Scale

microsoft excel The Social Networking Friendship Development Scale

After Social Networking Friendship Scale

microsoft excel2 The Social Networking Friendship Development Scale

 

My training and consulting programs for ad agencies and PR firms

pf button both The Social Networking Friendship Development Scale
About Jay Baer

Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of http://convinceandconvert.com and host of the Social Pros podcast.

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