Content Marketing, Social Media Strategy

3 Ways Infomercials Can Inspire Your Social Media

I know, I know. You’re thinking that I’m crazy.

But, I’m not.

I’ve been in marketing or advertising (online or otherwise) for 20 years. I’ve been thinking lately about why I got involved in social media. What was the attraction? I’ve realized it’s THE TRUTH. That’s something sorely missing from a lot of traditional advertising, where veracity is neither required nor particularly encouraged.

But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials.

Authenticity

You can’t lie in infomercials. If you’re pitching shamWow, it damn well better pick up water. The same is true in social media. You can stretch the truth a bit if you must, but ultimately there’s nowhere to run, and nowhere to hide.

The Voice of the People

Sure, infomercials include a lot of patter from the host (and his trusty sidekick, the otherwise-out-of-work-former-TV-hostess). But infomercials do a brilliant job of telling stories not just through the eyes and mouth of the pitchman, but also through the eyes and mouths of the customers. Testimonials are a huge part of the infomercial world, as they are for effective social media.

Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. Get them to tell your story, and you really have something viable.

The Power of the Unexpected

The genius of infomercials (and to a lesser degree, home shopping channels), is that they present to you products that you didn’t know you needed, because you didn’t know they existed. How many SpaceBags or food dehydrators were sold before they were infomercials? Not many. Infomercials create brand-new categories by tapping into unexpected desires.

Your social media strategy should do this too. Of course, you can talk about the run-of-the-mill features and benefits of your product, but that doesn’t create any real kinship. That’s just a brochure in 140 characters. Instead, let your customers in on the secret. Show them aspects of your company that they didn’t already know. That’s what builds loyalty and advocacy.

At the end of the video, you’ll see my question as to whether the king of the infomercial and the king of social media are really the same guy? I’m just working through this tie between infomercials and social media. Please help me think about it more. What do you say?

  • http://twitter.com/innovateaz/status/16915828555 Innovate AZ

    3 Ways Infomercials Can Inspire Your Social Media: I know, I know. You’re thinking that I’m crazy.But, I’m not.I’v… http://bit.ly/dATMZK

  • http://twitter.com/wissensauslese/status/16915828428 Wissensauslese

    RT @jaybaer: 3 Ways Infomercials Can Inspire Your Social Media: I know, I know. You’re thinking that I’m… http://bit.ly/9qyyMe #marketing

  • http://twitter.com/thgbusiness/status/16915829494 Santi Chacon

    3 Ways Infomercials Can Inspire Your Social Media: I know, I know. You’re thinking that I’m crazy.But, I’m not.I’v… http://bit.ly/9zobIL

  • http://twitter.com/tinhangliu/status/16915830593 Tin Hang Liu

    RT @jaybaer 3 Ways Infomercials Can Inspire Your Social Media http://bit.ly/9dJ2P6 #SMM

  • http://twitter.com/f2facebook/status/16915830235 Face to Facebook

    RT @jaybaer 3 Ways Infomercials Can Inspire Your Social Media http://bit.ly/9dJ2P6 #SMM

  • http://twitter.com/doktormarketing/status/16915831235 Doktor Marketing

    3 Ways Infomercials Can Inspire Your Social Media http://bit.ly/9zobIL #ConvinceandConvert

  • http://twitter.com/per_call/status/16915831595 Per Call

    3 Ways Infomercials Can Inspire Your Social Media http://bit.ly/9zobIL

  • http://twitter.com/per_call/status/16915831595 Per Call

    3 Ways Infomercials Can Inspire Your Social Media http://bit.ly/9zobIL

  • http://twitter.com/per_call/status/16915831595 Per Call

    3 Ways Infomercials Can Inspire Your Social Media http://bit.ly/9zobIL

  • http://twitter.com/per_call/status/16915831595 Per Call

    3 Ways Infomercials Can Inspire Your Social Media http://bit.ly/9zobIL

  • http://twitter.com/per_call/status/16915831595 Per Call

    3 Ways Infomercials Can Inspire Your Social Media http://bit.ly/9zobIL

  • http://twitter.com/per_call/status/16915831595 Per Call

    3 Ways Infomercials Can Inspire Your Social Media http://bit.ly/9zobIL

  • http://twitter.com/claudiovaccaro/status/16916873031 Claudio Vaccaro

    3 Ways Infomercials Can Inspire Your Social Media http://bit.ly/9zobIL

  • http://twitter.com/claudiovaccaro/status/16916873031 Claudio Vaccaro

    3 Ways Infomercials Can Inspire Your Social Media http://bit.ly/9zobIL

  • http://twitter.com/claudiovaccaro/status/16916873031 Claudio Vaccaro

    3 Ways Infomercials Can Inspire Your Social Media http://bit.ly/9zobIL

  • http://twitter.com/aronstevenson/status/16917188051 Aron Stevenson

    3 Ways Infomercials Can Inspire Your Social Media – I know, I know. You're thinking that I'm crazy. But, I'm not. I'… http://ow.ly/17RNZl

  • http://twitter.com/aronstevenson/status/16917188051 Aron Stevenson

    3 Ways Infomercials Can Inspire Your Social Media – I know, I know. You're thinking that I'm crazy. But, I'm not. I'… http://ow.ly/17RNZl

  • http://twitter.com/aronstevenson/status/16917188051 Aron Stevenson

    3 Ways Infomercials Can Inspire Your Social Media – I know, I know. You're thinking that I'm crazy. But, I'm not. I'… http://ow.ly/17RNZl

  • http://twitter.com/berpelding/status/16917282062 Brad

    3 Ways Infomercials Can Inspire Your Social Media – I know, I know. You’re thinking that I’m crazy. But,… http://ow.ly/17RNkR

  • http://twitter.com/berpelding/status/16917282062 Brad

    3 Ways Infomercials Can Inspire Your Social Media – I know, I know. You’re thinking that I’m crazy. But,… http://ow.ly/17RNkR

  • http://twitter.com/mmesocialmedia/status/16917616557 sadie harris

    3 Ways Infomercials Can Inspire Your Social Media http://bit.ly/9dtHeQ

  • http://twitter.com/mmesocialmedia/status/16917616557 sadie harris

    3 Ways Infomercials Can Inspire Your Social Media http://bit.ly/9dtHeQ

  • http://twitter.com/position1media/status/16917810315 Position One Media

    3 Ways Infomercials Can Inspire Your Social Media | Social Media … http://bit.ly/dASksY

  • http://twitter.com/asontv/status/16919008556 Juanpi

    3 Ways Infomercials Can Inspire Your Social Media | Social Media … http://bit.ly/9bmChM

  • http://twitter.com/asontv/status/16919008556 Juanpi

    3 Ways Infomercials Can Inspire Your Social Media | Social Media … http://bit.ly/9bmChM

  • http://twitter.com/asontv/status/16919008556 Juanpi

    3 Ways Infomercials Can Inspire Your Social Media | Social Media … http://bit.ly/9bmChM

  • http://twitter.com/asontv/status/16919008556 Juanpi

    3 Ways Infomercials Can Inspire Your Social Media | Social Media … http://bit.ly/9bmChM

  • http://twitter.com/asontv/status/16919008556 Juanpi

    3 Ways Infomercials Can Inspire Your Social Media | Social Media … http://bit.ly/9bmChM

  • http://twitter.com/asontv/status/16919008556 Juanpi

    3 Ways Infomercials Can Inspire Your Social Media | Social Media … http://bit.ly/9bmChM

  • http://twitter.com/sadiemharris/status/16919057620 Sadie Harris

    3 Ways Infomercials Can Inspire Your Social Media http://bit.ly/9dtHeQ

  • http://twitter.com/sadiemharris/status/16919057620 Sadie Harris

    3 Ways Infomercials Can Inspire Your Social Media http://bit.ly/9dtHeQ

  • http://twitter.com/sadiemharris/status/16919057620 Sadie Harris

    3 Ways Infomercials Can Inspire Your Social Media http://bit.ly/9dtHeQ

  • http://twitter.com/sadiemharris/status/16919057620 Sadie Harris

    3 Ways Infomercials Can Inspire Your Social Media http://bit.ly/9dtHeQ

  • http://twitter.com/sadiemharris/status/16919057620 Sadie Harris

    3 Ways Infomercials Can Inspire Your Social Media http://bit.ly/9dtHeQ

  • http://twitter.com/sadiemharris/status/16919057620 Sadie Harris

    3 Ways Infomercials Can Inspire Your Social Media http://bit.ly/9dtHeQ

  • http://twitter.com/kdrewien/status/16919591739 Kathy Drewien

    Social Biz: 3 Ways Infomercials Can Inspire Your Social Media http://ow.ly/17RPKJ

  • http://twitter.com/kdrewien/status/16919591739 Kathy Drewien

    Social Biz: 3 Ways Infomercials Can Inspire Your Social Media http://ow.ly/17RPKJ

  • http://twitter.com/kdrewien/status/16919591739 Kathy Drewien

    Social Biz: 3 Ways Infomercials Can Inspire Your Social Media http://ow.ly/17RPKJ

  • http://twitter.com/kdrewien/status/16919591739 Kathy Drewien

    Social Biz: 3 Ways Infomercials Can Inspire Your Social Media http://ow.ly/17RPKJ

  • http://twitter.com/kdrewien/status/16919591739 Kathy Drewien

    Social Biz: 3 Ways Infomercials Can Inspire Your Social Media http://ow.ly/17RPKJ

  • http://twitter.com/kdrewien/status/16919591739 Kathy Drewien

    Social Biz: 3 Ways Infomercials Can Inspire Your Social Media http://ow.ly/17RPKJ

  • http://twitter.com/kyleplacy Kyle Lacy

    Sounds like a good reason to pay more attention to those late night infomercials ;)
    I guess they had it right all along. Interesting read and comparison.

  • http://twitter.com/kyleplacy Kyle Lacy

    Sounds like a good reason to pay more attention to those late night infomercials ;)
    I guess they had it right all along. Interesting read and comparison.

  • http://www.liggett.com Chris Baldwin

    Jay, Have you not been sleeping lately? Taking in too many late night 1960s Godzilla? Seriously though, we've been discussing the same idea here at Liggett Stashower. It all comes down to content (and creatives). Thanks. Good post.

  • http://twitter.com/internetcoachfr/status/16925605573 sadie harris

    3 Ways Infomercials Can Inspire Your Social Media http://bit.ly/9dtHeQ

  • http://twitter.com/internetcoachfr/status/16925605573 sadie harris

    3 Ways Infomercials Can Inspire Your Social Media http://bit.ly/9dtHeQ

  • http://twitter.com/social_techbook/status/16925980539 Social Tech Book

    RT @jaybaer: 3 Ways Infomercials Can Inspire Your Social Media http://bit.ly/9Fj6DZ

  • http://nateriggs.com nateriggs

    Hey – I knew both of those guys! :)

    I can see your points here, Jay. I also think that people in general may have some push back on the thinking, largely due to the negative connotation “bad” informercials over the years. There's “bad” advertisements and “bad” uses of social media as well…

    Maybe you'd call it human marketing or even personality marketing, but the concept is really simple. Consumers learn to trust a human, and then they trust the info the human delivers on a product or service. Sounds easy, but it's also really easy to screw up. For me, all three of your subtitles seem to fall under this idea.

    Any thoughts?

  • http://nateriggs.com nateriggs

    Hey – I knew both of those guys! :)

    I can see your points here, Jay. I also think that people in general may have some push back on the thinking, largely due to the negative connotation “bad” informercials over the years. There's “bad” advertisements and “bad” uses of social media as well…

    Maybe you'd call it human marketing or even personality marketing, but the concept is really simple. Consumers learn to trust a human, and then they trust the info the human delivers on a product or service. Sounds easy, but it's also really easy to screw up. For me, all three of your subtitles seem to fall under this idea.

    Any thoughts?

  • http://twitter.com/pointtopointinc/status/16928078555 Point to Point, Inc.

    What social media marketers can learn from infomercials (besides, of course, how to cook an egg or dehydrate food) http://bit.ly/9RgyhR

  • http://twitter.com/cegeland/status/16929000457 cegeland

    Excellent post by @jaybaer on 3 ways informercials can inspire your social media: http://bit.ly/9Fj6DZ

  • http://twitter.com/VincentVeenstra Vincent Veenstra

    Nice post.
    I divinity see some comparison between infomercials and social media, but more on the experience side. Just like nateriggs says, infomercials have a bit of ‘negative’ vibe. Maybe sampling and demos on location will fit better. Here in The Netherlands we used to have salesmen in shopping malls and marketplaces who demonstrate the product live.
    So in my opinion it is more the live experience which will help to sell and share.

  • http://twitter.com/weintraub/status/16930039753 Weintraub Adv

    RT @jaybaer: 3 Ways Infomercials Can Inspire Your Social Media http://bit.ly/9Fj6DZ

  • http://twitter.com/jaykeith/status/16931190694 jaykeith

    I don't agree with this post by @jaybaer, but I liked reading it. Using infomercial lessons for SM. http://tinyurl.com/33tfgb7

  • http://twitter.com/r_d_freeman/status/16932376428 Rob Freeman

    love this post by @jaybaer. http://bit.ly/aS3W4K — Who would have thought that social media shared so much with infomercials?

  • http://twitter.com/yazmaziar/status/16934103032 Yaz Maziar

    Jay aptly speaks to importance of authenticity: 3 Ways Infomercials Can Inspire Your Social Media http://bit.ly/9Fj6DZ (via @jaybaer)

  • http://twitter.com/sethetter/status/16935440641 Seth Etter

    RT @r_d_freeman: love this post by @jaybaer. http://bit.ly/aS3W4K Who would have thought that social media shared so much with infomercials?

  • http://twitter.com/nateriggs/status/16935942072 Nate Riggs

    this is killer! RT @jaybaer: 3 Ways Infomercials Can Inspire Your Social Media http://bit.ly/9Fj6DZ

  • http://twitter.com/randylewiskemp/status/16936136442 Randy Kemp

    3 Ways Infomercials Can Inspire Your Social Media http://bit.ly/9FOf83

  • http://twitter.com/tweetmaker/status/16936374712 Jim Alexander

    3 Ways Infomercials Can Inspire Your Social Media http://bit.ly/cjxZzG via @jaybaer

  • http://twitter.com/erwinjansen/status/16936376633 erwinjansen

    3 Ways Infomercials Can Inspire Your Social Media http://tinyurl.com/27bg4qz

  • http://twitter.com/veillesmo/status/16936380888 Veille SMO

    3 Ways Infomercials Can Inspire Your Social Media http://bit.ly/9zobIL

  • http://twitter.com/daniellecyr/status/16936635393 DanielleCyr

    Some good points made. RT @jaybaer: 3 Ways Infomercials Can Inspire Your Social Media http://bit.ly/cjxZzG

  • http://twitter.com/cartneywv/status/16936644298 Cartney McCracken

    Interesting perspective! RT @jaybaer 3 Ways Infomercials Can Inspire Your Social Media http://bit.ly/cjxZzG

  • http://twitter.com/short4ordinary/status/16936780339 Mike Shaw

    Good Points! RT @jaybaer: 3 Ways Infomercials Can Inspire Your Social Media http://bit.ly/cjxZzG

  • http://twitter.com/mixpo/status/16937471360 Dynamic Video

    Can video ads learn from social media? Authenticity and customer testimonials build loyalty and advocacy. @jaybaer http://bit.ly/dnCj7F

  • Markevanthomas

    while I like and respect you….because it is in an infomercial doesn't mean it works. In fact, on a regular feature on the Today show….they show how the products regularly don't work. Your points are good however.

  • http://twitter.com/ejhultman/status/16940876938 Erik Hultman

    Jay…Infomercials Rock! RT @jaybaer: 3 Ways Infomercials Can Inspire Your Social Media http://bit.ly/9Fj6DZ

  • http://twitter.com/joltsocialmedia/status/16941193025 Jolt Social Media

    3 Ways Infomercials Can Inspire Your Social Media http://bit.ly/aFMz43 #socialmedia

  • http://twitter.com/vernongirl/status/16942386330 Courtenay Pitcher

  • http://twitter.com/vernongirl/status/16942386330 Courtenay Pitcher

  • http://twitter.com/vernongirl/status/16942386330 Courtenay Pitcher

  • http://twitter.com/vernongirl/status/16942386330 Courtenay Pitcher

  • http://twitter.com/MarieMonDieu MarieMonDieu

    I think a lot of people miss the “social” in the term “social media.” The hosts on infomercials are playing to lonely sleepless people, and while you know the products are most likely cheap or sketchy, there's an allure there. I fell asleep on the couch one night and woke up to an infomercial for a battery powered weed whacker. Being too lazy to move off the couch, I laid there and watched it. It was hypnotic. I wanted the weed whacker. I had to have it. I imagined my yard looking like the ones on the commercial. No more annoying extension cords! The nylon string replenished itself automatically! It was the Popular Science version of the lowly weed whacker. The Cadillac of Whack.

    The next day, I convinced myself that it wouldn't have been worth it. The battery probably really didn't hold a charge long enough to trim three football fields. Something had to be wrong there, or everybody and their brother would already be proclaiming the wonders of this weed whacker from their rooftops, like they do for Dunkin Donuts coffee. They do that for real, right? ;-)

    With Social Media, take a look at Chris Brogan. He doesn't just spew endless bits of information about his product (books, etc.). Unlike Ron Popeil, Chris Brogan is interacting with people. He *is* fulfilling a need, however: the need to be paid attention to. Who is not flattered when someone like Chris Brogan sends an “@” response to? And while Popeil has had a long career, he is selling a dream. Spray your head and no one will notice you're bald. Because he's an icon, he can get away with some boners once in a while. Infomercials are a crap shoot. I know, because I've worked for a guy who films them for other people and also produces his own products. They run a radio test, and if no one bites, your product is throw in the crapper. Next!

    One of the local Twitterati here had Chris Brogan up to Maine for a social media conference, and I caught it on UStream. He was personable and funny, a real likable guy. I'd buy a book from him. Heck, I'd even buy a lithium powered weed whacker from him if he endorsed it.

    Take a look at Zappos. They're right there if you talk about shoes. Or how about this:

    Do a little experiment for me. Go onto Twitter and bitch about Dish Network. They'll have a rep respond to you right away, get your email addy, and do their best to resolve it.

    Next, go onto Twitter and bitch about AT&T. Crickets.

    I just ditched AT&T for T-Mobile. About $10 cheaper, a free phone that plays FM radio, and unlimited everything, including internet access. Sure, it's not an iPhone, but I don't crave an iPhone. I just want to send Twitpics and talk to people. The radio is a nice little bonus feature.

    We have a local guy in our Maine crowd, @OBobME. Bob sells insurance. Do you ever see him talking about insurance on Twitter? Heck no! He talks to people about riding his bike to work, the ladies in his office, events going on in South Portland, stuff like that. I got a quote from him a few months ago, and I never would have thought to even call his agency (as I didn't know it existed), but for the fact that Bob is out there every day, just talking to people, developing relationships with them. Businesses on Twitter should just read some Harvey MacKay books. It's not rocket science. Go onto Twitter and talk @ people. Be patient. Be yourself. If you like tequila, talk about tequila. If you like painting yourself blue and screaming at hordes of invading Gauls, mention that fact. You'd be surprised at how many people will relate to you, and ultimately, click on your profile, your website, and retweet you to their followers.

    My credentials: over 20 years in Corporate America, including doing marketing for a metals company (try doing that gig at McCormick Place, I dare you), McDonnell Douglas ISG, and working in the marketing department at Motorola Corporate's Global Software Division. Our method at Motorola was to take the bigwhigs out to the Signature Room and wine and dine them. Relationships. If you can type a sentence, you can relate to people on Twitter and Facebook. Just hit the reply button 9 times out of 10 and you'll have it made. Oh yeah, my husband used to work for Tony Robbins and he's a hypnotist and business coach for small businesses and professionals. If you want a free session, you can follow him on Twitter @robertmonteux (that's right, I'm plugging my husband, he makes $120 an hour and I want a new weed whacker). So Jay, what's your favorite brand of tequila?

  • http://twitter.com/membershipjedi/status/16942568447 Mike Cassidy

  • http://twitter.com/haleylandsman/status/16943619787 Haley Landsman

  • http://twitter.com/braundoug/status/16944667935 Doug Braun

  • http://twitter.com/elizabethsosnow/status/16945625992 Elizabeth Sosnow

  • http://twitter.com/elizabethsosnow/status/16945625992 Elizabeth Sosnow

  • http://twitter.com/elizabethsosnow/status/16945625992 Elizabeth Sosnow

  • http://twitter.com/elizabethsosnow/status/16945625992 Elizabeth Sosnow

  • http://twitter.com/jaybaer/status/16947291329 Jay Baer

  • http://twitter.com/vinoth27/status/16947353475 Vinoth Chandar

    RT @jaybaer: If you want to be a better social marketer, study infomercials…. http://om.ly/mhDE

  • http://twitter.com/sharonmostyn/status/16947429217 Sharon Mostyn

    Social media & #DRTV = many similarities RT @jaybaer: If you want to be a better social marketer, study infomercials http://om.ly/mhDE

  • http://twitter.com/deckerton/status/16947553776 Deckerton

    RT @jaybaer What was the attraction [to social media over traditional ads]? I’ve realized it’s THE TRUTH. http://om.ly/mhDE

  • http://twitter.com/pushingsocial/status/16947590947 Stanford Smith

    RT @jaybaer: If you want to be a better social marketer, study infomercials…. http://om.ly/mhDE

  • http://davidhorne.me david horne

    Jay. great points. funny, I was reading “What the Dog Saw” by Malcom Gladwell today. There is a story about Ron Popeil in the book. The thought also crossed my mind about the pitchman of that era. The truly believe in the products they promote. They are always asking the question “How can we do this” better? That mission, to add value to the communities they reach, is the heart beat of social.

    Thanks for a great post

  • http://twitter.com/jsayevich/status/16948293521 Jacqueline Sayevich

    RT @jaybaer: If you want to be a better social marketer, study infomercials…. http://om.ly/mhDE

  • http://twitter.com/mkanala/status/16948572670 Markku Kanala

    RT @jaybaer: If you want to be a better social marketer, study infomercials…. http://om.ly/mhDE

  • http://twitter.com/adamcooke12/status/16948724595 Adam Cooke

    RT @jaybaer: If you want to be a better social marketer, study infomercials…. http://om.ly/mhDE

  • http://twitter.com/chrisayar/status/16949219350 chrisayar

    RT @jaybaer: If you want to be a better social marketer, study infomercials…. http://om.ly/mhDE

  • http://twitter.com/wegrowmedia/status/16949782219 Dan Blank

    RT @jaybaer: If you want to be a better social marketer, study infomercials…. http://om.ly/mhDE

  • http://twitter.com/johnvlane/status/16949906810 John Lane

  • http://twitter.com/mariemondieu/status/16951150653 MarieMonDieu

    @chrisbrogan http://tinyurl.com/chrisbroganweedwhacker Why I'd buy a weed whacker from you (in the comments section).

  • Meg

    I'm a sucker for infomercials and it's because they show the product working and the person/people seem genuinely real and if one hangs around for the whole thing you feel like they “get” your problem and this product will “mos def” solve it for you. Just good ol' direct marketing principles, describe my problem like you know me and get me to trust you. Yep I see the connection with Social Media. Thanks for the great video.

  • http://twitter.com/i12socialmedia/status/16966667734 Social

  • http://twitter.com/volumelow_feed/status/16966670034 BOT_volumelow

  • http://twitter.com/kveraldi/status/16966855373 Kristen Veraldi

  • http://twitter.com/kineticnews/status/16966856165 Kinetic Knowledge

  • http://twitter.com/ruthenry/status/16968880349 Ruth Henry

    RT @jaybaer: 3 Things Infomercials Can Teach You About Successful Social Media http://om.ly/mhnS

  • http://twitter.com/ruthenry/status/16968880349 Ruth Henry

    RT @jaybaer: 3 Things Infomercials Can Teach You About Successful Social Media http://om.ly/mhnS

  • http://twitter.com/ruthenry/status/16968880349 Ruth Henry

    RT @jaybaer: 3 Things Infomercials Can Teach You About Successful Social Media http://om.ly/mhnS

  • http://twitter.com/ruthenry/status/16968880349 Ruth Henry

    RT @jaybaer: 3 Things Infomercials Can Teach You About Successful Social Media http://om.ly/mhnS

  • http://twitter.com/ruthenry/status/16968880349 Ruth Henry

    RT @jaybaer: 3 Things Infomercials Can Teach You About Successful Social Media http://om.ly/mhnS

  • http://twitter.com/ruthenry/status/16968880349 Ruth Henry

    RT @jaybaer: 3 Things Infomercials Can Teach You About Successful Social Media http://om.ly/mhnS

  • http://twitter.com/ruthenry/status/16968880349 Ruth Henry

    RT @jaybaer: 3 Things Infomercials Can Teach You About Successful Social Media http://om.ly/mhnS

  • http://twitter.com/sadiemharris/status/16971968385 Sadie Harris

    3 Ways Infomercials Can Inspire Your Social Media http://bit.ly/bgwYj9

  • http://twitter.com/richardebyrd/status/16974429360 Richard E. Byrd

    Social Marketing… 3 Ways Infomercials Can Inspire Your Social Media | Social Media …: Tagged as: authenticity,… http://bit.ly/crH98u

  • http://twitter.com/internetcoachfr/status/16975666817 sadie harris

    3 Ways Infomercials Can Inspire Your Social Media http://bit.ly/bgwYj9

  • http://twitter.com/mindsprout/status/16976002250 Sarah Hartshorn

    3 Ways Infomercials Can Inspire Your Social Media http://ow.ly/22XbM

  • http://twitter.com/mmesocialmedia/status/16977298827 sadie harris

    3 Ways Infomercials Can Inspire Your Social Media http://bit.ly/bgwYj9

  • http://twitter.com/zlinemedia/status/16987061999 zline media group

    RT @jaybaer: 3 Things Infomercials Can Teach You About Successful Social Media http://om.ly/mhnS

  • http://twitter.com/keewood/status/16987061445 Kevin Wood

    RT @jaybaer: 3 Things Infomercials Can Teach You About Successful Social Media http://om.ly/mhnS

  • http://twitter.com/mollycgaines/status/17010541742 Molly Carter Gaines

    RT @jaybaer: 3 Things Infomercials Can Teach You About Successful Social Media http://om.ly/mhnS

  • http://twitter.com/foundora/status/17011167049 Foundora

  • http://twitter.com/iwx/status/17011536565 Ironworks Consulting

  • http://twitter.com/Tim_Weaver TimWeaver

    One caveat. With a few exceptions, many infomercials are for products or services that end up disappearing faster than you can say “five year unlimited warranty”, and/or are for products that are cheaply built, at best. How many people watch one, then actually search online for product reviews before ordering? Or, as I suspect, how many order, are disappointed in the item, but don't write it up because, well, they got it from an infomercial and should have known better.

    So…what can we REALLY learn about how infomercials being applicable to social media?

  • http://www.superiorpromos.com Pablo Edwards

    Jay,

    Great insights. I would agree that those are three great insights to take away from infomercials. Great video, I don't think you're crazy at all… at least not because of this topic!

  • http://twitter.com/ldiomede/status/17020297474 Lisa Diomede

  • http://shawnmcpike.wordpress.com Shawn McPike

    Marie, you mention AT&T in your post. Wanted to point out that we have a strong presence on Twitter (since August) with team of 19 social media specific Care folks on Twitter and Facebook taking care of customer questions and issues six days a week at http://www.twitter.com/ATTCustomerCare. So hopefully unless you're asking about crickets, you won't get crickets when you reach out. Check their favorites (http://twitter.com/ATTCustomerCare/favorites) on the main account or on folks like ATTSusan or ATTJason's accounts and you'll find many hundreds of comments from folks they have successfully helped through twitter.

  • Santosh460

    hh

  • Social media marketing agency

    Awesome Post!
    Everything that’s transpiring around us is actually improving the existing foundation for our business, from service to marketing to product development to sales to executive management, and everything in between. I believe Social media delivers new communications tools.
    Thanks for sharing.
    http://www.socialcreeper.com/

  • http://twitter.com/harpinteractive/status/17033360352 Harp Interactive

  • http://twitter.com/sodapopmedia/status/17036639845 SodaPop Media, LLC

  • http://twitter.com/emilymolitor/status/17036853711 Emily Molitor

  • http://twitter.com/kellycreative/status/17042560555 Kelly Day

    RT @jaybaer: 3 Things Infomercials Can Teach You About Successful Social Media http://om.ly/mhnS

  • http://twitter.com/contextoptional/status/17043838113 Context Optional

  • http://twitter.com/jeremymcmillan/status/17046641485 jeremymcmillan

  • http://twitter.com/azsocialmedia/status/17051396638 Arizona Social Media

    C&C Blog Post – 3 Ways Infomercials Can Inspire Your Social Media http://bit.ly/acM41Y RT Please

  • http://twitter.com/socialgrow/status/17053403267 Ken Herron

    What the humble ShamWow taught informercial fanboy @jaybaer about effectively using social media – http://j.mp/aFarqt.

  • http://twitter.com/pegpay/status/17056268884 Pegpay

    3 Ways Infomercials Can Inspire Your Social Media – http://bit.ly/9Fj6DZ

  • http://twitter.com/ivettemeans/status/17076773018 Ivette Means

  • http://twitter.com/thedigitalchick/status/17088851956 Michelle Johnson

    3 Ways Infomercials Can Inspire Your Social Media – http://bit.ly/9Fj6DZ

  • http://twitter.com/mycrowdca/status/17088897988 MyCrowd.ca

    RT @TheDigitalChick – 3 Ways Infomercials Can Inspire Your Social Media – http://bit.ly/9Fj6DZ

  • http://twitter.com/blairevanball/status/17098601521 Blair Evan Ball

    3 things social marketers can learn from ShamWow http://bit.ly/bbuABB

  • http://twitter.com/yosie23/status/17129293217 Yosie Saint-Cyr

    @jaybaer: 3 Ways Infomercials Can Inspire Your #socialmedia http://bit.ly/9Fj6DZ #marketing

  • http://twitter.com/socialmedianz/status/17130237115 Kryptonite

    @jaybaer: 3 Ways Infomercials Can Inspire Your #socialmedia http://bit.ly/9Fj6DZ #marketing http://ow.ly/17TRS2

  • http://twitter.com/mycrowdca/status/17145179475 MyCrowd.ca

    RT @SadieMHarris – 3 Ways Infomercials Can Inspire Your Social Media http://bit.ly/bgwYj9

  • http://twitter.com/tomtsinas/status/17165132851 Tom Tsinas

    3 things social marketers can learn from ShamWow via @TitanInteractif | #marketing | http://bit.ly/bdaJbI

  • http://twitter.com/teligence/status/17194564591 Teligence

    3 things social marketers can learn from ShamWow http://ow.ly/23tyo

  • http://twitter.com/diginomics/status/17206606379 Digital-Economics

    RT @InternetCoachFR 3 Ways Infomercials Can Inspire Your Social Media http://bit.ly/bgwYj9

  • http://twitter.com/chrisrnation/status/17213955479 Chris Nation

    RT @jaybaer: 3 Things Infomercials Can Teach You About Successful Social Media http://om.ly/mhnS

  • http://twitter.com/chrisrnation/status/17213955479 Chris Nation

    RT @jaybaer: 3 Things Infomercials Can Teach You About Successful Social Media http://om.ly/mhnS

  • http://twitter.com/justcoachit/status/17241016490 Irene Becker

    RT @jaybaer: 3 Ways Infomercials Can Inspire Your Social Media http://bit.ly/9Fj6DZ

  • http://twitter.com/chrissstone/status/17246058127 Chris Stone

    Struggling to make social media work? Here are 3 way infomercials can inspire your social media from @jaybaer – http://ow.ly/23WS8

  • http://twitter.com/lorikeith/status/17255437178 Lori Keith

    3 ways ShamWow can help your social media marketing http://bit.ly/bHnsrY

  • http://twitter.com/lorikeith/status/17255437178 Lori Keith

    3 ways ShamWow can help your social media marketing http://bit.ly/bHnsrY

  • http://twitter.com/brett/status/17255777524 Brett Petersel

    3 Ways Infomercials Can Inspire Your Social Media http://bit.ly/9Fj6DZ (via @jaybaer @kathyoreilly)

  • http://twitter.com/brett/status/17255777524 Brett Petersel

    3 Ways Infomercials Can Inspire Your Social Media http://bit.ly/9Fj6DZ (via @jaybaer @kathyoreilly)

  • http://twitter.com/chefpaul9828/status/17261874346 Harrison Marketing

    3 things social marketers can learn from ShamWow: http://ow.ly/24cIs

  • http://twitter.com/mycrowdca/status/17276240736 MyCrowd.ca

    RT @MmeSocialMedia – 3 Ways Infomercials Can Inspire Your Social Media http://bit.ly/bgwYj9

  • http://twitter.com/heinzmarketing/status/17303095731 Matt Heinz

    3 things social marketers can learn from ShamWow http://bit.ly/8ZwbuQ via @jaybaer

  • http://twitter.com/cymasaeed/status/17339195816 Cyma Zulfiqar Saeed

    3 Ways Infomercials Can Inspire Your Social Media http://bit.ly/9Fj6DZ (via @jaybaer @kathyoreilly)

  • http://twitter.com/karmacrm/status/17351011127 Karma CRM

    RT @HeinzMarketing: 3 things social marketers can learn from ShamWow http://bit.ly/8ZwbuQ via @jaybaer

  • http://twitter.com/laurenatfbc/status/17364523516 Lauren Young

    3 Things Social Marketers Can Learn From ShamWow – http://ht.ly/245gL

  • http://twitter.com/derekmarkham/status/17365924840 Derek Markham

    3 Ways Infomercials Can Inspire Your Social Media http://bit.ly/bTs980

  • http://twitter.com/peterking7/status/17367426704 Peter King

    RT @jaybaer: 3 Ways Infomercials Can Inspire Your Social Media http://bit.ly/9Fj6DZ

  • http://twitter.com/socialmedianz/status/17391900620 Kryptonite NZ

    3 Ways Infomercials Can Inspire Your Social Media http://bit.ly/bgwYj9 http://ow.ly/17Wh7W

  • http://twitter.com/swoodruff/status/17500884713 Steve Woodruff

    3 Ways Infomercials Can Inspire Your Social Media | @jaybaer http://ow.ly/23zB9

  • http://twitter.com/redactedtv/status/17601488545 {redactedmedia}

    #mktg 3 Ways Infomercials Can Inspire Your Social Media – I know, I know. You're thinking that I'm crazy. But, I'm n… http://ht.ly/17YK1H

  • http://twitter.com/webstratagem/status/17601488088 Patrick Calero

    #mktg 3 Ways Infomercials Can Inspire Your Social Media – I know, I know. You're thinking that I'm crazy. But, I'm n… http://ht.ly/17YK1G

  • http://twitter.com/rinforsideweb/status/17655546778 Rinforside web

    3 Ways Infomercials Can Inspire Your Social Media #socialmedia http://bit.ly/9Fj6DZ

  • http://twitter.com/onitmarketing/status/17733119802 Onit Marketing

    Never bought a shamwow? Here’s your chance to get to know it and learn about 3 ways it can influence your social media! http://dld.bz/jAhQ

  • http://twitter.com/lmvcompanies/status/17867558732 Lou Vettel

    3 Ways Infomercials Can Inspire Your Social Media: http://bit.ly/d3T4DW #SocialMedia

  • http://twitter.com/mediafunnel/status/17889777004 MediaFunnel

    3 Ways Infomercials Can Inspire Your #SocialMedia http://bit.ly/bnxRXH ^NG

  • Kara Beson

    great post! a customer needs to be able to trust in the company's product. By creating something a customer can believe in you can create a lucrative product.

  • http://www.accessmylibrary.com/coms2/summary_0286-9972256_ITM BJ-Global Group

    Thanks for explaining some benefits of using television advertising.

  • http://twitter.com/westlingk/status/20508863533 Kenneth Westling

    3 things social marketers can learn from ShamWow http://ow.ly/2m7El

  • letstalkandchat

    If you’re looking for webinar software, then check out Evergreen Business System. Its perfect for marketers and let’s you automate the scheduling of your webinars, build your list, and even follow up with your webinar registrants. If you’re going to buy Evergreen Business System, then you might as well get a free bonus! So check out http://www.mikelmurphy.com/evergreen-business-system-bonus-webinar-software/ and you’ll get a great bonus that tells you how to create a webinar, what is a webinar, and a blueprint for making a successful one. None of the other people offering bonuses are offering this. Hurry in case the guy (some dude that worked on Lord of the RIngs) offering the bonus decides to pull it down.

  • http://websurgenow.com/social-media-marketing/social-networking-can-enhance-your-business-and-brand/ Social networking rochester NY

    nice post……..