Content Marketing, Digital Marketing, Social Business, Social Media Strategy, Blogging and Content Creation, Integrated Marketing and Media, Social Media Staffing and Operations

Build Your Brand a Social Content Ladder in 5 Steps

Sure, social media takes a lot of time, but probably not as much time as you think.

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information.

Instead of a series of self-contained initiatives, build yourself a content ladder.

Here are 5 steps to get there:

1. Understand Taxonomy

If you want a new pair of glasses, the Yellow Pages is a frustrating neighborhood. Look under “G” for “glasses.” Not found. Look under “E” for “eye glasses.” Nope. Only when you look under “O” for “optometrists” do you find what you need. It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services.

Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. Remember, your most important customer is Google, and your content ladder needs to maximize your chances for search success.

When creating and promoting social content, include specific, relevant keywords and search phrases wherever possible. (This is especially important now that Google and Bing are incorporating social content into real-time search results).

Find keywords and search phrases to include in these four places:

Google Analytics (or whatever Web site analytics program you’re using)
Look at your keywords report to find phrases that are driving traffic to your site. I recommend using a mixture of your Top 25 phrases and some that are highly relevant to your business, but perhaps aren’t sending as much traffic as you’d like at present.

Social Mention (or a paid social media listening package like Radian6, if you have one)
Go to www.socialmention.com and search for your company or product name (in quotes), social media strategy  Social Mention search 300x263 Build Your Brand a Social Content Ladder in 5 Stepsand set the pull-down to “all.” You’ll then see a search results page that shows a comprehensive list of places you’ve been mentioned on the social Web.

On the left hand side, you’ll see a keywords chart that lists common terms associated with your name in social media. Consider adding some of these to your list if they differ from your analytics results.

Twitter Lists
How your company or product are referred to in consumer-created Twitter lists can yield important taxonomy insights.

Go to your Twitter account, and click on “listed” next to your followers count, and see how the lists that include your Twitter account are named. Consider including some of these phrases to your master keyword list.

Incorporate your phrases into your social content wherever possible, but only when relevant. Nobody appreciates keyword spam on the social Web.

2. Seek Content Inspiration

Creating successful social media content isn’t just status updates. Take your top keywords (including your company name, product name, etc.) and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention.

What shows up in these search results? How much photo and video content appears? Content from your competitors? From fans? You’ll be amazed at how many content-creation ideas this simple exercise can generate.

YouTube social media strategy 300x208 Build Your Brand a Social Content Ladder in 5 Steps

3. Understand Your Frequency Schema

The key to a content ladder is organizing your rungs. Your scenario may of course vary, but for illustration purposes let’s assume you have a Twitter account, Facebook fan page, blog, and email newsletter.

To create an efficient ladder, you must understand the comparative publishing schedules that you typically employ for each of these outposts. Ordered from most frequent publication to least, let’s assume that your program looks like this:

• Twitter (5x/day)
• Facebook (2x/day)
• Blog (3x/week)
• Email (1x/week)

social content ladder Build Your Brand a Social Content Ladder in 5 Steps

Create your own integrated frequency schedule to better understand how your outposts interrelate.

4. Test & Track

Create a piece of content (remember to include your key phrases), and post it to the first rung in the ladder (Twitter, in this case) Use a tracking system (I prefer bit.ly) to determine how popular that specific piece of content was with your audience.

Remember however, that many factors influence popularity at the individual content piece level. Don’t make assumptions – test them. Vary time of day, day of week, phrasing, link placement, and other options, and thoroughly document your results.

Social media scientist Dan Zarrella has some excellent research on social content best practices.

5. Tweak and Repurpose

The content pieces that are most successful on the first rung of your ladder should be appropriately tweaked and redeployed on the second rung of your ladder (Facebook).

Test and track content success on Facebook using bit.ly (or number of likes and comments), and add the most effective content pieces to the next rung on the ladder (blog). Note that as you move down the ladder, your repurposing will be more complex – a blog post requires substantially more content than a Facebook update in most cases.

If a piece of content is successful on your blog (measured by visits as determined by Google Analytics, perhaps), add it to the next rung – your email newsletter.

By understanding how your various social outposts can work together at the content level, you can develop meaningful efficiencies. Also, because a sprinkling of the content included in the lower rungs of your ladder has already proven successful on higher rungs, the relevancy and popularity of your content should increase for most fans/readers/subscribers.

Of course, this content ladder approach assumes that you do not have the exact same audience for each of your social outlets, and I believe that to be an entirely realistic assumption. You may have some overlap (especially with Facebook and Twitter), but consumption of status updates and consumption of blog posts and email newsletters are meaningfully different activities, and attract different groups of fans.

What do you think? Worth a try?

  • TimOtis

    Jay,
    Thanks for these nuggets of wisdom– or should I say system! I love how this organized, as I think social media is all about building a leveraging strategy of what I like to refer to as a 3-pronged approach, which I think is essentially what you're saying: making all these content channels interrelated.

    And great example about the eyeglasses. Yep, let's get the bigger picture people!

    @timotis

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  • Anonymous

    I’m always looking for more great strategies to share wtih both my members at MyTwitterToolbox.com along with the attendees for my Niche Affiliate Marketing System. It’s these types of processes that can help them “spread the word” about who they are and what they do. GREAT INFO!

    http://nicheaffiliatemarketingsystem.com/tbox-convinceandconvert

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  • http://twitter.com/braundoug/status/11699688976 Doug Braun

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    Build Your Brand a Social Content Ladder in 5 Steps: http://bit.ly/cfItx8 (a good approach by @jaybaer)

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  • http://josehuitron.posterous.com/ Jose Huitron

    Jay, excellent post! I will certianly put to good use these nuggets of information. Content inspiration can come easy when we do a little bit of homework.

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    Great Post! Sharing this with my readers, very well laid out!

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  • http://twitter.com/dianawei/status/11707035951 Diana Wei

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  • http://twitter.com/sallyhogshead/status/11708171405 Sally Hogshead

    RT @jaybaer: Build Your Brand: A Social Content Ladder in 5 Steps http://bit.ly/cs43WH << As always, great content

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  • http://nateriggs.com nateriggs

    Love the framework here Jay. Would be interesting to develop something similar for internal communication. Hmmm…. Gears turning. Thank you.

  • http://nateriggs.com nateriggs

    Love the framework here Jay. Would be interesting to develop something similar for internal communication. Hmmm…. Gears turning. Thank you.

  • http://twitter.com/emilyleldridge/status/11708792870 Emily Eldridge

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  • http://twitter.com/im4ward/status/11708837841 Janet Kuntz

    RT @sallyhogshead: RT @jaybaer: Build Your Brand: A Social Content Ladder in 5 Steps http://bit.ly/cs43WH << As always, great content

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  • http://twitter.com/ljfeder/status/11708908767 Lisa Feder

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH Creating content ecosystem. Excellent info, thx!

  • http://twitter.com/ktvan/status/11709036543 Katie Van Domelen

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  • http://twitter.com/unspeakable/status/11709556161 Charlynn

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  • Tracey_Harper

    WIth a 5 step system like this you might even make ME think about blogging and slowly making the shift in my brain.
    Excellent and well thought out. ( but really I wouldn't expect anything less from YOU)
    : )

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    RT @SMCSeattle: How to creat a social media content ladder for your brand: http://bit.ly/cs43WH /via @jaybaer

  • http://twitter.com/aaron_vh/status/11709783667 Aaron Van Holland

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  • http://twitter.com/danperezfilms/status/11709913585 Dan Perez

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  • http://twitter.com/intersection1/status/11709947802 Mark Smiciklas

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  • http://twitter.com/bell2business/status/11710529862 Paul Bell

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  • SocialSteve

    Jay -

    Nice job simplifying social media. You good advice that anyone can get rolling with.

    Best,
    Social Steve

  • SocialSteve

    Jay -

    Nice job simplifying social media. You good advice that anyone can get rolling with.

    Best,
    Social Steve

  • SocialSteve

    Jay -

    Nice job simplifying social media. You good advice that anyone can get rolling with.

    Best,
    Social Steve

  • http://twitter.com/mikestenger/status/11710712961 Mike Stenger

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  • http://twitter.com/helenschmelen/status/11711007161 Helen Gynell

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  • http://twitter.com/kathysciere/status/11711705188 Kathy Sciere

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH

  • http://www.marcomink.com/b2b-technology-marketing-blog/ Kim Cornwall Malseed

    Thanks Jay, your organized approach and focus on doing your homework first and tracking results makes a lot of sense. If you would find a social media and content marketing editorial calender template helpful, I created a free Google doc spreadsheet that makes it easy to plan and track activities. Get it here: http://ow.ly/1viEf

  • http://twitter.com/gpritchard/status/11712330701 Genevieve Pritchard

    RT @jaybaer: Build Your #Brand a #Social Content Ladder in 5 Steps http://bit.ly/cs43WH

  • http://twitter.com/gpritchard/status/11712330701 Genevieve Pritchard

    RT @jaybaer: Build Your #Brand a #Social Content Ladder in 5 Steps http://bit.ly/cs43WH

  • http://www.convinceandconvert.com jaybaer

    I checked it out. Nice job Kim! Very useful editorial calendar
    document. Thank you for sharing it.

  • http://twitter.com/nateriggs/status/11713242436 Nate Riggs

    RT @jaybaer: Are you creating social media synergy with a content ladder for your brand? http://bit.ly/cs43WH

  • http://twitter.com/nateriggs/status/11713242436 Nate Riggs

    RT @jaybaer: Are you creating social media synergy with a content ladder for your brand? http://bit.ly/cs43WH

  • http://twitter.com/fishuw/status/11713762760 Jodi Lebow

    I wish everything came with a 5 step guide! RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH

  • http://twitter.com/bkmacdaddy/status/11713830075 bkmacdaddy designs

    Build Your Brand a Social Content Ladder in 5 Steps – http://bit.ly/9QTyCT

  • http://twitter.com/hollylamarche/status/11713845088 Holly Lamarche

    RT @bkmacdaddy: Build Your Brand a Social Content Ladder in 5 Steps – http://bit.ly/9QTyCT

  • http://twitter.com/joshuatitsworth/status/11713870163 Joshua Titsworth

    RT @bkmacdaddy: Build Your Brand a Social Content Ladder in 5 Steps – http://bit.ly/9QTyCT

  • http://twitter.com/jangovaert/status/11713962819 Jan Govaert

    Build Your Brand a Social Content Ladder in 5 Steps – http://bit.ly/cs43WH (via @jaybaer)

  • http://twitter.com/sammyhammons/status/11714018116 Sammy Hammons

    Build Your Brand a Social Content Ladder in 5 Steps http://ow.ly/1vgAD via @jaybaer

  • http://twitter.com/teylorfeliz/status/11714028828 Teylor Feliz

    RT @bkmacdaddy: Build Your Brand a Social Content Ladder in 5 Steps – http://bit.ly/9QTyCT

  • http://twitter.com/admixweb/status/11714030904 Admix Web

    RT @bkmacdaddy: Build Your Brand a Social Content Ladder in 5 Steps – http://bit.ly/9QTyCT

  • http://twitter.com/bitstrategist/status/11714431378 Ryan McCormack

    RT @brandguardian: Build Your Brand a Social Content Ladder in 5 Steps – http://bit.ly/cs43WH (via @jaybaer)

  • http://twitter.com/fgchevrier/status/11714582669 fgchevrier

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH

  • http://twitter.com/socialemail/status/11715143910 Social Email Guy

    Build Your Brand a Social Content Ladder in 5 Steps http://su.pr/1A3KYt

  • http://twitter.com/socialsteve/status/11715779439 Steve Goldner

    RT @brandguardian: Build Your Brand a Social Content Ladder in 5 Steps – http://bit.ly/cs43WH (via @jaybaer)

  • http://twitter.com/socialsteve/status/11715779439 Steve Goldner

    RT @brandguardian: Build Your Brand a Social Content Ladder in 5 Steps – http://bit.ly/cs43WH (via @jaybaer)

  • http://twitter.com/nuvota/status/11716648432 Nadja Specht

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH

  • http://twitter.com/copyblogger/status/11716974119 Brian Clark

    Build a Social Media Content Ladder in 5 Steps – http://bit.ly/aIU0nl

  • http://twitter.com/amy_grech/status/11717046264 Amy Grech

    RT @copyblogger: Build a Social Media Content Ladder in 5 Steps – http://bit.ly/aIU0nl

  • http://twitter.com/freya_jones/status/11717068667 Freya Jones

    RT @copyblogger: Build a Social Media Content Ladder in 5 Steps – http://bit.ly/aIU0nl

  • http://twitter.com/ladyotrout/status/11717072378 Kelly Cotiaux

    RT @copyblogger: Build a Social Media Content Ladder in 5 Steps – http://bit.ly/aIU0nl me: good one – as usual!

  • http://twitter.com/emilyhaughey/status/11717094066 Emily Haughey

    Good stuff here. RT @copyblogger: Build a Social Media Content Ladder in 5 Steps – http://bit.ly/aIU0nl

  • http://twitter.com/frankleng/status/11717112395 Frank Leng

    RT @EmilyHaughey: Good stuff here. RT @copyblogger: Build a Social Media Content Ladder in 5 Steps – http://bit.ly/aIU0nl

  • http://twitter.com/mypersonalvalet/status/11717149587 Paula Stein McIntyre

    READING @copyblogger: Build a Social Media Content Ladder in 5 Steps – http://bit.ly/aIU0nl

  • http://twitter.com/csmith77/status/11717414210 Christine Smith

    Build Your Brand a Social Content Ladder in 5 Steps – http://bit.ly/aIU0nl

  • http://twitter.com/area203mktg/status/11717493475 AREA203

    Build Your Brand a Social Content Ladder in 5 Steps – http://ow.ly/1viJA – #socialmedia

  • http://twitter.com/b2b_marketingpr/status/11717515213 Kim Cornwall Malseed

    RT @copyblogger: Build a Social Media Content Ladder in 5 Steps – http://bit.ly/aIU0nl

  • http://twitter.com/tedweismann/status/11717547774 Ted Weismann

    RT @B2B_MarketingPR: RT @copyblogger: Build a Social Media Content Ladder in 5 Steps – http://bit.ly/aIU0nl

  • http://twitter.com/dsnestle/status/11717586629 Dan Nestle

    Def'ly worth a try, GREAT post RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH via @copyblogger pls RT

  • http://twitter.com/lorenzlammens/status/11717694121 Lorenz Lammens

    RT @copyblogger: Build a Social Media Content Ladder in 5 Steps – http://bit.ly/aIU0nl

  • http://twitter.com/ivanhernandez_/status/11717755291 Ivan Hernandez

    Great advice! RT @copyblogger: Build a Social Media Content Ladder in 5 Steps – http://bit.ly/aIU0nl

  • http://twitter.com/grpasswater/status/11717814740 GeorgePasswater 

    RT @copyblogger: Build a Social Media Content Ladder in 5 Steps – http://bit.ly/aIU0nl

  • http://twitter.com/passwatermedia/status/11717815774 Passwater Media

    RT @copyblogger: Build a Social Media Content Ladder in 5 Steps – http://bit.ly/aIU0nl

  • http://twitter.com/brookslacayo/status/11717836967 BROOKSLACAYO

    Build Your Brand a Social Content Ladder in 5 Steps – http://bit.ly/bWSiD5

  • http://twitter.com/craigelliott77/status/11717862054 Craig Elliott

    RT @copyblogger: Build a Social Media Content Ladder in 5 Steps – http://bit.ly/aIU0nl

  • http://twitter.com/norflow/status/11717943068 Ron Wolf

    Fantastic post from the always insightful @JayBaer: Build a Social Content Ladder in 5 Steps http://bit.ly/cs43WH

  • http://twitter.com/norflow/status/11717943068 Ron Wolf

    Fantastic post from the always insightful @JayBaer: Build a Social Content Ladder in 5 Steps http://bit.ly/cs43WH

  • http://twitter.com/erinorr/status/11717973940 Erin Orr

    Climb the SoMe Ladder……here's how! RT @copyblogger: Build a Social Media Content Ladder in 5 Steps – http://bit.ly/aIU0nl

  • http://twitter.com/lordspelunky/status/11717993290 LordSpelunky

    copyblogger: Build a Social Media Content Ladder in 5 Steps – http://bit.ly/aIU0nl: copyblogger: Build a Social Me… http://bit.ly/a7DpXU

  • http://twitter.com/hshbllc/status/11718111837 Home Sweet Home

    RT @CCmarthaspeaks: RT jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH

  • http://twitter.com/americandandy/status/11718679625 Mark J. Hogan

    Like Taxonomy / phone book reference here – search evolution in a nut shell RT @jaybaer ..Social Content Ladder 5 Steps http://bit.ly/cs43WH

  • http://twitter.com/americandandy/status/11718679625 Mark J. Hogan

    Like Taxonomy / phone book reference here – search evolution in a nut shell RT @jaybaer ..Social Content Ladder 5 Steps http://bit.ly/cs43WH

  • http://twitter.com/unicornrw/status/11718793102 Rebecca Williams

    RT @copyblogger: Build a Social Media Content Ladder in 5 Steps – http://bit.ly/aIU0nl

  • http://twitter.com/justnotlast/status/11719608175 Just Not Last

    Nice step-by-step – RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps ~ http://bit.ly/cs43WH

  • http://twitter.com/beyondnines/status/11720017502 Beyond Nines

    "Build Your Brand a Social Content Ladder in 5 Steps" via @jaybaer http://buzzy.bz/RQG

  • Daddymojo

    Great post and sage advice. It had things I need to do and things that I didn't know I needed to do.

    @daddymojo
    Trey

  • http://twitter.com/mmidas/status/11720656648 Mario Midas

    "Build Your #Brand a Social Content Ladder in 5 Steps" by @jaybaer http://bit.ly/bQHLjr #socialmedia #branding

  • http://twitter.com/unbounce/status/11721250746 Oli Gardner

    Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/bDhDgX (brilliant idea/process) thanks @JayBaer

  • http://twitter.com/sallysissoncom/status/11721559019 Sally Sisson

    RT @copyblogger: Build a Social Media Content Ladder in 5 Steps – http://bit.ly/aIU0nl

  • http://twitter.com/onecoach/status/11721960739 OneCoach

    RT @copyblogger: Build a Social Media Content Ladder in 5 Steps – http://bit.ly/aIU0nl

  • http://twitter.com/hotinbusiness/status/11722059737 Hot In Business

    Build Your Brand a Social Content Ladder in 5 Steps | Blogging and Content Creation | Social Media Consulting .. http://bit.ly/aQwEa0

  • http://twitter.com/iabc_cwr/status/11722179713 IABC CWR

    RT @IABCFirstCoast: Reading ~ Build Your Brand A Social Content Ladder (via @socialmediabiz) http://ow.ly/1vf1k

  • http://twitter.com/aagillette/status/11722264289 Andrew Gillette

    RT @EmilyHaughey: Good stuff here. RT @copyblogger: Build a Social Media Content Ladder in 5 Steps – http://bit.ly/aIU0nl

  • http://twitter.com/maddiegrant/status/11722757858 Maddie Grant

    Build Your Brand a Social Content Ladder in 5 Steps http://j.mp/9ligcP

  • http://twitter.com/becbury/status/11722901672 Bec

    RT @unbounce: Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/bDhDgX (brilliant idea/process) thanks @JayBaer

  • http://twitter.com/newraycom/status/11725077255 Ray Hiltz

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH

  • http://twitter.com/gforde/status/11725141198 George Forde

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH

  • http://twitter.com/angela_albright/status/11725510783 Angela Albright

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH

  • http://twitter.com/cindykimpr/status/11725563475 Cindy Kim

    RT @Angela_Albright: RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH

  • http://twitter.com/leobottary/status/11725766523 leobottary

    RT @Angela_Albright: RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH

  • http://twitter.com/treyburley/status/11725969055 Trey Burley

    RT @NotEasyToForget: Great. Actionable. Advice. From @jaybaer …nice* Build your social content ladder in 5 steps http://bit.ly/cRj9mz

  • http://twitter.com/daddymojo/status/11725968937 Daddy Mojo

    RT @NotEasyToForget: Great. Actionable. Advice. From @jaybaer …nice* Build your social content ladder in 5 steps http://bit.ly/cRj9mz

  • http://twitter.com/steveology/status/11727322839 Steve Farnsworth

    Build Your Brand a Social Content Ladder in 5 Steps | http://ow.ly/1vb9C

  • http://twitter.com/newraycom/status/11727427566 Ray Hiltz

    Build Your Brand a Social Content Ladder in 5 Steps – http://bit.ly/cs43WH (via @jaybaer)

  • http://twitter.com/jbs1077/status/11727455532 Joris Satyadharma

    RT @Steveology: Build Your Brand a Social Content Ladder in 5 Steps | http://ow.ly/1vb9C

  • http://twitter.com/bligh/status/11727915967 bligh

    RT @ErinOrr: Climb the SoMe Ladder……here's how! RT @copyblogger: Build a Social Media Content Ladder in 5 Steps – http://bit.ly/aIU0nl

  • http://twitter.com/aviationartlife/status/11727935854 Cecilia Karr

    RT @steveology: Build Your Brand a Social Content Ladder in 5 Steps | http://ow.ly/1vb9C

  • http://twitter.com/atisocialmktg/status/11729319049 ATI Attraction Mktg

    Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/dC9VFi

  • http://twitter.com/suziecheel/status/11732035041 Suzie Cheel

    thanks this is good info RT @Angela_Albright: RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH

  • http://twitter.com/rssirteubal/status/11733633451 Ignacio

    Build Your Brand a Social Content Ladder in 5 Steps | Blogging and Content Creation | Social Media Consulting – Con… http://ow.ly/1700MB

  • http://twitter.com/kennetheyoung/status/11736940597 Kenneth Ervin Young

    Build Your Brand a Social Content Ladder in 5 Steps | http://ow.ly/1vb9C

  • http://twitter.com/andrielina/status/11739371952 Andriamananahasinoro

    RT @copyblogger: Build a Social Media Content Ladder in 5 Steps – http://bit.ly/aIU0nl

  • http://twitter.com/andrielina/status/11739371952 Andriamananahasinoro

    RT @copyblogger: Build a Social Media Content Ladder in 5 Steps – http://bit.ly/aIU0nl

  • http://www.tommartin.typepad.com Tom Martin

    Jay

    Great post. Very helpuful information. What do you think about this one addition to Taxonomy section, especially for Challenger Brands?

    Do the same keyword search but this time do it for your top competitors and maybe the category as a whole. Could very well be that a competitor is doing quite well by indexing on a certain term that you are not and if you only look at your keywords associations, you might miss their big keyword. Then of course, start trying to score higher on that keyword.

    @TomMartin
    http://www.HelpMyBrand.com

  • http://twitter.com/gilagideon/status/11741749644 Gila Gideon

    Build Your Brand a Social Content Ladder in 5 Steps http://ow.ly/1vqNp

  • http://twitter.com/gilagideon/status/11741749644 Gila Gideon

    Build Your Brand a Social Content Ladder in 5 Steps http://ow.ly/1vqNp

  • http://twitter.com/israellifestyle/status/11741750049 IsraelLifeStyle

    Build Your Brand a Social Content Ladder in 5 Steps http://ow.ly/1vqND

  • http://twitter.com/israellifestyle/status/11741750049 IsraelLifeStyle

    Build Your Brand a Social Content Ladder in 5 Steps http://ow.ly/1vqND

  • http://twitter.com/aronstevenson/status/11744212862 Aron Stevenson

    Build Your Brand a Social Content Ladder in 5 Steps http://j.mp/aVQsmf

  • http://twitter.com/ernstschipper/status/11744573616 Ernst Schipper

    Build Your Brand a Social Content Ladder in 5 Steps : http://bit.ly/cTgd1I

  • http://twitter.com/dkmartino/status/11745277143 martin olesen

    Interesting post on how to build a social content latter: http://bit.ly/dleRpA Not necessarily the universal key, but very inspirational…

  • http://twitter.com/dkmartino/status/11745277143 martin olesen

    Interesting post on how to build a social content latter: http://bit.ly/dleRpA Not necessarily the universal key, but very inspirational…

  • http://twitter.com/digital_consult/status/11745480426 Digital Consultant

    Interesting post on how to build a social content latter: http://bit.ly/dleRpA Not necessarily the universal key, … http://bit.ly/8ZzNvf

  • http://twitter.com/marketocracia/status/11747042311 Rui Soares

    RT @copyblogger: Build a Social Media Content Ladder in 5 Steps – http://bit.ly/aIU0nl

  • http://twitter.com/marketocracia/status/11747042311 Rui Soares

    RT @copyblogger: Build a Social Media Content Ladder in 5 Steps – http://bit.ly/aIU0nl

  • http://twitter.com/josephsummer/status/11747917623 Joseph Summer

    Build a Social Media Content Ladder in 5 Steps – http://bit.ly/aIU0nl via @webcopywriter

  • http://twitter.com/franky_redant/status/11750727338 Franky Redant

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH

  • http://twitter.com/thepaulsutton/status/11750964049 Paul Sutton

    Build your brand a social content ladder in 5 steps http://ow.ly/1vsvp

  • http://www.facebook.com/mitchfanning Mitch Fanning

    Jay,

    Great post. Gives a nice framework to utilize when approaching social media and content marketing. This information (along with forgetting about who you are trying to reach in the first place) is usually the area that gets overlooked.

    @mitchfanning

  • http://www.facebook.com/mitchfanning Mitch Fanning

    Jay,

    Great post. Gives a nice framework to utilize when approaching social media and content marketing. This information (along with forgetting about who you are trying to reach in the first place) is usually the area that gets overlooked.

    @mitchfanning

  • http://www.crousemediablog.com/ Laura Crouse

    Thank you Jay for your insightful post. This is a great outline of how to best organize your content action plan.

  • http://twitter.com/leonderijke/status/11752478676 Leon de Rijke

    Reading: Build Your Brand a Social Content Ladder in 5 Steps – http://ow.ly/1vvna

  • http://twitter.com/mike_stelzner/status/11755052040 Michael A. Stelzner

    How To Repurpose Your Content: 5 Easy Steps For Greater Exposure and Reach http://bit.ly/cV7qdV

  • http://twitter.com/lyricacopy/status/11755206629 Lyrica Copywriting

    RT @Mike_Stelzner: How To Repurpose Your Content: 5 Easy Steps For Greater Exposure and Reach http://bit.ly/cV7qdV

  • http://twitter.com/rachparker/status/11755209182 Rachel Parker

    RT @Mike_Stelzner: How To Repurpose Your Content: 5 Easy Steps For Greater Exposure and Reach http://bit.ly/cV7qdV

  • http://twitter.com/smiling_candle/status/11755422186 Alok

    RT @Mike_Stelzner: How To Repurpose Your Content: 5 Easy Steps For Greater Exposure and Reach http://bit.ly/cV7qdV

  • http://twitter.com/tanj_nyc/status/11755849181 Scott Milano

    Great tips. Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH RT @dsnestle via @jaybaer

  • http://twitter.com/hollywagg/status/11756991167 Holly Wagg

    Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cMLfKs

  • http://twitter.com/lcrouse/status/11757388589 Laura Crouse

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH A great outline.

  • http://twitter.com/mydiscovering/status/11757446627 Sherri Lasko

    RT @steveology: Build Your Brand a Social Content Ladder in 5 Steps | http://ow.ly/1vb9C

  • http://twitter.com/geltzcomm/status/11757774619 geltzcomm

    RT @Mike_Stelzner: How To Repurpose Your Content: 5 Easy Steps For Greater Exposure and Reach http://bit.ly/cV7qdV

  • DebDrive

    Your system differs somewhat from the hub-and-post strategy I'm currently using in that my hub is my blog and the most complex step of the process; whereas your first step is the least complex. Because your sequence allows you to test, track and tweak earlier in the process, I'm guessing you increase your chances of developing valuable content without wasting too much time creating birdcage liners. I'll definitely give this a try!

  • http://twitter.com/wacassidy/status/11758317524 Wendy A. Cassidy

    RT @Mike_Stelzner: How To Repurpose Your Content: 5 Easy Steps For Greater Exposure and Reach http://bit.ly/cV7qdV

  • http://www.mikemccready.ca/blog/ Mike McCready

    Thanks Jay for sharing the frequency schema. That is a great way to look at it.

    Your analogy of the yellow pages is such a good example of the 'old school' way of looking at things. Producers of yellow pages have an internal focus instead of focusing on the needs of their clients.

    Thanks again.

  • http://twitter.com/jacqteo/status/11759090503 Jacqueline Teo

    Build Your Brand a Social Content Ladder in 5 Steps — http://ow.ly/1vnyf

  • http://twitter.com/weintraub/status/11759413991 Weintraub Adv

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH

  • http://twitter.com/weintraub/status/11759413991 Weintraub Adv

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH

  • http://twitter.com/wisconsinmade/status/11759718211 Cristie

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH

  • http://twitter.com/rckymntluv/status/11761947892 laurie love

    RT @copyblogger: Build a Social Media Content Ladder in 5 Steps – http://bit.ly/aIU0nl

  • http://twitter.com/rckymntluv/status/11761947892 laurie love

    RT @copyblogger: Build a Social Media Content Ladder in 5 Steps – http://bit.ly/aIU0nl

  • http://twitter.com/rckymntluv/status/11761947892 laurie love

    RT @copyblogger: Build a Social Media Content Ladder in 5 Steps – http://bit.ly/aIU0nl

  • http://twitter.com/petersopinion/status/11762929502 Peter Horsten

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH

  • http://twitter.com/petersopinion/status/11762929502 Peter Horsten

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH

  • http://twitter.com/petersopinion/status/11762929502 Peter Horsten

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH

  • http://twitter.com/jeffhurt/status/11763515561 Jeff Hurt

    Build Your Brand a Social Content Ladder in 5 Steps by @jaybaer http://ow.ly/1vyxu

  • http://candidkatie.com Katie Morse

    Hey, Jay! Thanks for the Radian6 mention. Coming from a communications background, content calendaring (and then on the flip side, tracking metrics back to that content and program calendar) is something I've encountered a lot.

    Katie
    Community Manager | Radian6
    @misskatiemo

  • http://twitter.com/debdrive/status/11763731340 Debi Davis

    Build Your Brand a Social Content Ladder in 5 Steps – http://bit.ly/9TxPvV (via @jaybaer)

  • http://twitter.com/scstatelibrary/status/11763737726 scstatelibrary

    Build Your Brand a Social Content Ladder in 5 Steps | Blogging and Content Creation | http://ow.ly/1vyOH

  • http://twitter.com/catalists/status/11765321129 Caroline

    Convince and Convert Blog – Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/95mpXT

  • http://twitter.com/steveolenski/status/11768016600 steveolenski

    Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cRj9mz via @jaybaer

  • http://twitter.com/nickstraffic/status/11768764233 Nick Stewart

    RT How To Repurpose Your Content: 5 Easy Steps For Greater Exposure and Reach http://su.pr/2oOLNP @Mike_Stelzner

  • http://www.convinceandconvert.com jaybaer

    Hi Tom. Thanks so much for the commenting. Really good idea about looking at competitors' taxonomy too. Nice. The other trick I use is looking at competitors backlinks at Yahoo! (type link:www.(competitorURL).com) and you'll get a list of all the sites that link to them. Helpful.

  • http://www.convinceandconvert.com jaybaer

    I agree Mitch. It's very easy to lose site of the forest when there are so many social media trees everywhere you look.

  • http://www.convinceandconvert.com jaybaer

    Thanks Laura. I'm not ready to say that it's a great framework, but it's a start. I'd really like more people to give it a shot, and then we can discuss pros/cons/alternatives.

  • http://www.convinceandconvert.com jaybaer

    Please do try it Deb. Then let us all know how it worked!

  • http://www.convinceandconvert.com jaybaer

    Seriously, how did they come up with some of that stuff in Yellow Pages?

  • http://www.convinceandconvert.com jaybaer

    Yep. You would think it would be standard practice for most companies, but alas it sure as hell is not.

  • http://twitter.com/joshspeters/status/11781507506 Josh Shua Peters

    Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/d2tqI1 (via @JayBaer) <-Smart Post as always

  • http://twitter.com/sclbits/status/11789880088 Social Bits

    Construye una "escalera de contenido social" para tu marca: http://bit.ly/d2tqsr

  • http://twitter.com/tabithaedwards/status/11791417130 Tabitha Edwards

    Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cRH4wS

  • http://twitter.com/mollycgaines/status/11797328343 Molly Carter Gaines

    Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cRj9mz /via @jaybaer

  • http://twitter.com/freedustinkava/status/11798757964 Dustin Kava

    Build Your Brand a Social Content Ladder in 5 Steps http://goo.gl/MC3l

  • http://twitter.com/hweytens/status/11815522544 Hervé Weytens

    Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH #socialmedia

  • http://twitter.com/andrewbates/status/11833582989 Andrew Bates

    Build Your Brand a Social Content Ladder via @jaybaer | http://ow.ly/1vg0j

  • http://twitter.com/brandonacox/status/11849422194 Brandon Cox

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH

  • http://twitter.com/randomsociety/status/11849437877 Su Mih Nao

    RT @brandonacox RT @jaybaer: Build UR Brand a Social Content Ladder in 5 Steps http://qrm.imrs.0sp.in #imrs

  • http://www.socialnetworkingsandiego.com/ justinrfrench

    Great info here as usual Jay. Straight forward- simple and useful. I will be sharing with my clients for sure. Keep up the great work you do.

    Cheers
    Justin

  • http://www.socialnetworkingsandiego.com/ justinrfrench

    Great info here as usual Jay. Straight forward- simple and useful. I will be sharing with my clients for sure. Keep up the great work you do.

    Cheers
    Justin

  • http://twitter.com/justinrfrench/status/11857524655 justinrfrench

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH (Such a good post- straight to the point and usable)

  • http://twitter.com/opus50/status/11858087505 MyOpus50

    Great social media content and control schema post: http://short.ie/z8e2ws

  • http://twitter.com/amandahennel/status/11895489198 Amanda Hennel

    Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH (via @jaybaer)

  • http://twitter.com/amandahennel/status/11895489198 Amanda Hennel

    Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH (via @jaybaer)

  • http://twitter.com/sandra_buca/status/11897054711 Sandra Regalado

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH

  • http://twitter.com/alexasamuels/status/11901176394 Alexa Samuels

    Smart guide by @jaybaer on building content ladder strategy. See sample editorial calendar in comments! http://bit.ly/aN3Z98

  • http://twitter.com/leeatcfm/status/11986216643 Lee Jennings

    Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/9W4ln5

  • http://twitter.com/maddiegrant/status/12021675501 Maddie Grant

    Build Your Brand a Social Content Ladder in 5 Steps http://j.mp/dqXhka

  • http://twitter.com/maddiegrant/status/12021675501 Maddie Grant

    Build Your Brand a Social Content Ladder in 5 Steps http://j.mp/dqXhka

  • http://twitter.com/revivecoaching/status/12027708928 Lisa Murray

    simple and useful!! >> Build Your Brand a Social Content Ladder in 5 Steps via Convince & Convert http://ow.ly/1xdlK

  • http://twitter.com/steprincipato/status/12034784520 Stefano Principato

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH

  • http://twitter.com/steprincipato/status/12034784520 Stefano Principato

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH

  • http://twitter.com/steprincipato/status/12034784520 Stefano Principato

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH

  • http://twitter.com/steprincipato/status/12034784520 Stefano Principato

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH

  • http://twitter.com/carlocarrieri/status/12034946518 Carlo Carrieri

    Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH #socialmedia #content #strategy #creation #in da @steprincipato

  • http://twitter.com/carlocarrieri/status/12034946518 Carlo Carrieri

    Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH #socialmedia #content #strategy #creation #in da @steprincipato

  • http://twitter.com/carlocarrieri/status/12034946518 Carlo Carrieri

    Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH #socialmedia #content #strategy #creation #in da @steprincipato

  • http://twitter.com/carlocarrieri/status/12034946518 Carlo Carrieri

    Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH #socialmedia #content #strategy #creation #in da @steprincipato

  • http://twitter.com/thepigfarmer/status/12035645912 The Pig Farmer

    This is brilliant and I will definitely use it – RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH

  • http://twitter.com/rook68/status/12037396000 Detlef Rook

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH

  • http://twitter.com/rook68/status/12037396000 Detlef Rook

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH

  • http://twitter.com/rook68/status/12037396000 Detlef Rook

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH

  • http://twitter.com/rook68/status/12037396000 Detlef Rook

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH

  • http://twitter.com/lifeproof_/status/12042458433 serdar paktin

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH

  • http://twitter.com/lifeproof_/status/12042458433 serdar paktin

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH

  • http://twitter.com/vboynton/status/12049375800 V Boynton

    RT @maddiegrant: Build Your Brand a Social Content Ladder in 5 Steps http://j.mp/dqXhka

  • http://twitter.com/vboynton/status/12049434164 V Boynton

    Wonderful tips for generating and optimizing content online RT @maddiegrant: Build Your Brand a Social Content Ladder http://j.mp/dqXhka

  • http://twitter.com/scrappymktg/status/12051540765 Scrappy Marketing

    Build Your Brand a Social Content Ladder in 5 Steps via @toprank http://ow.ly/1xobt

  • http://twitter.com/scrappymktg/status/12051540765 Scrappy Marketing

    Build Your Brand a Social Content Ladder in 5 Steps via @toprank http://ow.ly/1xobt

  • http://twitter.com/webtechman/status/12052966042 Daniel Hudson

    Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/9g3QtF via @IM4Ward @SallyHogshead @jaybaer #socialmedia

  • http://twitter.com/bootstrpbizhelp/status/12053491295 Elise C.

    @jaybaer I don't think that your most important customer should ever be Google. Your actual customer is.. (Re: http://bit.ly/cs43WH)

  • http://twitter.com/socialmediamcs/status/12080623635 SocialMediaMC
  • http://twitter.com/blurgroup/status/12098188021 blur Group

    Build Your Brand a Social Content Ladder in 5 Steps http://ow.ly/1xLmW

  • http://twitter.com/nicholasrgill/status/12109320994 Nicholas Gill

    creating a social content ladder http://ow.ly/1xLmW /via @blurGroup

  • http://twitter.com/nexsales/status/12117637746 Nex-sales Solutions

    Build your brand a Social Content Ladder in 5 simple steps- http://ow.ly/1y09t #content #marketing #socialmedia

  • http://twitter.com/blurgroup/status/12124206120 blur Group

    Build Your Brand a Social Content Ladder in 5 Steps http://ow.ly/1xLDt

  • http://twitter.com/upiu/status/12140713679 UPIU.com

    Build Your Brand a Social Content Ladder in 5 Steps – http://bit.ly/acHbeZ

  • http://twitter.com/sacobay/status/12160692371 Saco Bay New Media

    Excellent advice. RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH

  • http://twitter.com/skump/status/12164780167 Shane Kump

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/aKgyBQ

  • http://twitter.com/blumaya/status/12260589183 Blu Maya

    Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/dfrvRF

  • http://twitter.com/ahallicks/status/12303303695 ahallicks

    Build Your Brand a Social Content Ladder in 5 Steps – http://su.pr/1SzRLw

  • http://twitter.com/overberginfo/status/12335860055 Overberg Info

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH

  • http://twitter.com/venusdurbino/status/12337260792 Vanessa Alberts

    Build Your Brand a Social Content Ladder in 5 Steps | Blogging and Content Creation | Social Media Consulting -… http://ff.im/-j8zeG

  • http://twitter.com/blog_manager/status/12450711505 Mateusz Puszczyński

    Myślę, że zbudowanie sobie piramidy aktywności na #blog.u i w #socialmedia, podobnej do tej http://rdir.pl/9a7ui jest niezłym pomysłem.

  • http://twitter.com/iosifalvertis/status/12509966156 Iosif Alvertis

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH

  • http://twitter.com/hweytens/status/12533997790 Hervé Weytens

    Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH #brand

  • http://twitter.com/beastanford/status/12563892294 Inside Twente

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH

  • http://twitter.com/juhliselby/status/12686327316 JUHLi SELBy

    Check out Jay's articles–They rock! RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH

  • http://twitter.com/hectorgdiaz/status/13017545843 Hector

    Build a Social Media Content Ladder in 5 Steps – http://bit.ly/aIU0nl via/@copyblogger

  • http://twitter.com/carribugbee/status/13113785639 Carri Bugbee

    Build Your Brand a Social Content Ladder in 5 Steps by @jaybaer http://bit.ly/c7Ap5J

  • http://twitter.com/carribugbee/status/13113785639 Carri Bugbee

    Build Your Brand a Social Content Ladder in 5 Steps by @jaybaer http://bit.ly/c7Ap5J

  • http://twitter.com/carribugbee/status/13113785639 Carri Bugbee

    Build Your Brand a Social Content Ladder in 5 Steps by @jaybaer http://bit.ly/c7Ap5J

  • http://twitter.com/carribugbee/status/13141058749 Carri Bugbee

    Ideas for developing content for you site. Good insight on taxonomy from @jaybaer http://bit.ly/c7Ap5J #pdxdms

  • http://twitter.com/carribugbee/status/13141058749 Carri Bugbee

    Ideas for developing content for you site. Good insight on taxonomy from @jaybaer http://bit.ly/c7Ap5J #pdxdms

  • http://twitter.com/mytwitc/status/13141161641 Twitc Social App

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH

  • http://twitter.com/kishau/status/13167909788 Kishau Rogers

    Great approach. RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH

  • http://twitter.com/kishau/status/13167909788 Kishau Rogers

    Great approach. RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH

  • http://twitter.com/kishau/status/13167909788 Kishau Rogers

    Great approach. RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH

  • http://twitter.com/kim_at_ompa/status/13168900784 Kim Hill

    RT @CarriBugbee: Ideas for developing content for you site. Good insight on taxonomy from @jaybaer http://bit.ly/c7Ap5J #pdxdms

  • http://twitter.com/frevant/status/13839756469 Frederik Vantroys

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH

  • http://twitter.com/wk4coffee/status/16245700106 Barbara Daniels

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH

  • http://twitter.com/socialmediafltr/status/17997164590 Social Media Filter

    RT @jaybaer Build Your Brand a Social Content Ladder in 5 Steps http://om.ly/ngCV

  • http://twitter.com/marketingfltr/status/17997165169 Marketing Filter

    RT @jaybaer Build Your Brand a Social Content Ladder in 5 Steps http://om.ly/ngCV

  • http://twitter.com/socialmediafltr/status/17997164590 Social Media Filter

    RT @jaybaer Build Your Brand a Social Content Ladder in 5 Steps http://om.ly/ngCV

  • http://twitter.com/socialmediafltr/status/17997164590 Social Media Filter

    RT @jaybaer Build Your Brand a Social Content Ladder in 5 Steps http://om.ly/ngCV

  • http://twitter.com/marketingfltr/status/17997165169 Marketing Filter

    RT @jaybaer Build Your Brand a Social Content Ladder in 5 Steps http://om.ly/ngCV

  • http://twitter.com/marketingfltr/status/17997165169 Marketing Filter

    RT @jaybaer Build Your Brand a Social Content Ladder in 5 Steps http://om.ly/ngCV

  • http://twitter.com/sarah_enviropr/status/17997201935 Sarah Stanley

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://om.ly/ngCV

  • http://twitter.com/sarah_enviropr/status/17997201935 Sarah Stanley

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://om.ly/ngCV

  • http://twitter.com/sarah_enviropr/status/17997201935 Sarah Stanley

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://om.ly/ngCV

  • http://twitter.com/elysiabrooker/status/17997263353 Elysia Brooker

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://om.ly/ngCV

  • http://twitter.com/elysiabrooker/status/17997263353 Elysia Brooker

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://om.ly/ngCV

  • http://twitter.com/elysiabrooker/status/17997263353 Elysia Brooker

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://om.ly/ngCV

  • http://twitter.com/jamcruz/status/17997314345 jamyl marc cruz

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://om.ly/ngCV

  • http://twitter.com/jamcruz/status/17997314345 jamyl marc cruz

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://om.ly/ngCV

  • http://twitter.com/jamcruz/status/17997314345 jamyl marc cruz

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://om.ly/ngCV

  • http://twitter.com/cartneywv/status/17997341138 Cartney McCracken

    Great read! ==> RT @jaybaer Build Your Brand a Social Content Ladder in 5 Steps http://om.ly/ngCV

  • http://twitter.com/cartneywv/status/17997341138 Cartney McCracken

    Great read! ==> RT @jaybaer Build Your Brand a Social Content Ladder in 5 Steps http://om.ly/ngCV

  • http://twitter.com/cartneywv/status/17997341138 Cartney McCracken

    Great read! ==> RT @jaybaer Build Your Brand a Social Content Ladder in 5 Steps http://om.ly/ngCV

  • http://twitter.com/kylecoleman/status/17997360439 Kyle Coleman

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://om.ly/ngCV

  • http://twitter.com/avidcustom/status/17997362337 Steve Rosenberg

    Very Cool Take On This RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH

  • http://twitter.com/philgerb/status/17997428317 Phil Gerbyshak

    Useful read! RT @jaybaer Build Your Brand a Social Content Ladder in 5 Steps http://om.ly/ngCV

  • http://twitter.com/stewartb2b/status/17999483487 Patsy Stewart

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://om.ly/ngCV < simple framework for success

  • http://twitter.com/entwineinc/status/17999482993 Entwine, Inc.

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://om.ly/ngCV < simple framework for success

  • http://twitter.com/keewood/status/18001905681 Kevin Wood

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://om.ly/ngCV

  • http://twitter.com/keewood/status/18001905681 Kevin Wood

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://om.ly/ngCV

  • http://twitter.com/keewood/status/18001905681 Kevin Wood

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://om.ly/ngCV

  • http://twitter.com/keewood/status/18001905681 Kevin Wood

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://om.ly/ngCV

  • http://twitter.com/keewood/status/18001905681 Kevin Wood

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://om.ly/ngCV

  • http://twitter.com/zlinemedia/status/18001906218 zline media group

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://om.ly/ngCV

  • http://twitter.com/zlinemedia/status/18001906218 zline media group

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://om.ly/ngCV

  • http://twitter.com/zlinemedia/status/18001906218 zline media group

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://om.ly/ngCV

  • http://twitter.com/zlinemedia/status/18001906218 zline media group

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://om.ly/ngCV

  • http://twitter.com/zlinemedia/status/18001906218 zline media group

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://om.ly/ngCV

  • http://twitter.com/purelymyron/status/18002546344 Myron Mullins

    Great information from @jaybaer on Build Your Brand a Social Content Ladder http://bit.ly/cRj9mz

  • http://twitter.com/kampeergek/status/18007482508 Bart

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://om.ly/ngCV

  • http://twitter.com/gypsealeah/status/18029117060 Leah Kaiz

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://om.ly/ngCV

  • http://twitter.com/ioninteractive/status/18035032220 ion interactive

    RT @keewood RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://om.ly/ngCV

  • http://twitter.com/kikolani/status/18296282692 Kristi Hines

    RT @jaybaer Build Your Brand a Social Content Ladder in 5 Steps http://om.ly/nuPx

  • http://twitter.com/christiangadams/status/18296442283 Christian Adams

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://om.ly/nuPx

  • http://twitter.com/christiangadams/status/18296442283 Christian Adams

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://om.ly/nuPx

  • http://twitter.com/daniellemcgaw/status/18297154410 daniellemcgaw

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://om.ly/nuPx

  • http://twitter.com/daniellemcgaw/status/18297154410 daniellemcgaw

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://om.ly/nuPx

  • http://twitter.com/tbains/status/18297287012 Tracy Bains

    Will take a closer look. After World Cup! RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://om.ly/nuPx @myen

  • http://twitter.com/denisemichelle/status/18297958272 Denise Meyer

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://om.ly/nuPx

  • http://twitter.com/shannonholato/status/18306654280 Shannon Holato

    Good read – RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://om.ly/nuPx

  • http://twitter.com/gpritchard/status/18353259155 Genevieve Pritchard

    Build Your #Brand a Social Content Ladder in 5 Steps http://om.ly/nuPx RT @jaybaer

  • http://twitter.com/leahschmidt/status/18409088295 Leah Schmidt

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://om.ly/nuPx

  • http://twitter.com/goatboy91587/status/18595801886 Brett Widmann

    Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/c1gY2a

  • http://twitter.com/beadiful4you/status/18610088327 Brittany Long
  • http://twitter.com/iamthemermaid/status/18960693178 Amber

    RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH

  • http://twitter.com/chriscbaldwin/status/21685904014 Chris Baldwin

    Still one of my favorite articles from Jay RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps http://bit.ly/cs43WH

  • http://www.brettwidmann.com Brett Widmann

    This has been a really helpful article! Thanks for sharing.

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