Is Content Marketing a Necessity For Your Brand?

October 6th, 2010

Content Marketing – Give Them Something to Talk About

If customers and prospects are already chattering about your brand on the social Web, your social media initiative can focus primarily on becoming an authentic part of those existing conversations. If someone throws you a surprise party, you just need to show up – you don’t have to go plan a bunch of other parties too.

However, for many small, B2B or less inherently interesting brands, the current level of social media chatter is essentially zero. It’s difficult to make listening and opportunistic engagement the nucleus of your approach when there’s nothing to listen or respond to in the first place.

That’s why content marketing becomes steadily more important for brands that don’t have existing social chatter.

If they’re not talking about you, it’s up to YOU to create content that gets them talking.

A lack of chatter isn’t a reason for your company to remain on the sidelines. Rather, it’s a signal that you need to make the first move.

Want more great content like this?

A weekly dose of the trends and insights you need to keep you ON top, from Jay Baer at Convince & Convert. In each week’s email, Jay will recap what happened in digital, what trends are important for marketers to watch, plus some fun surprises that you’ll just have to sign up to see!

Subscribe to our Newsletter

Or are you looking to subscribe to one of our podcasts

Comments

Close