Community Management, Content Marketing, Social Media Strategy, Brand Communities, Social Media Marketing

Social Media is About People, Not Logos

social media people not logos 205x300 Social Media is About People, Not LogosHow will you be human?

The people of your company are far more compelling than the company itself. Why they work for the company. Their dedication. Their interests outside of work. All of these provide “personality hooks” for your brand, and combined with a regular focus on your customers’ humanity, they are foundational elements of a sound social media program.

Humanization makes big companies seem small and personal. And it allows small companies to emphasize that they haven’t lost touch with customers.

Sometimes, the humanization in a company centers around a community manager or social media proponent. Scott Monty at Ford fits this description.

Sometimes, the humanization comes from an employee that has a unique job or an unusual passion for the company. The example of Bob from Rockford Fosgate in the video is an example. So are the employees of New Belgium Brewing (makers of Fat Tire and other delicious beers – look for the new Hoptober Ale).

And sometimes, the humanization comes from customers rather than employees. Think about Jared from Subway. Or consider how wedding Web site The Knot features brides and grooms in their “wedding web site of the week” feature on Facebook.

Every company has many compelling human stories. What’s yours? Maybe this video will help you find it.

(Photo by D Sharon Pruitt)

  • http://leahkaiz.blogspot.com/ Leah Kaiz

    I agree completely! I wish more companies would understand this. Great post.
    .-= Leah Kaiz´s last blog ..Can You Have A Debate in 140 Characters? =-.

  • http://leahkaiz.blogspot.com/ Leah Kaiz

    I agree completely! I wish more companies would understand this. Great post.
    .-= Leah Kaiz´s last blog ..Can You Have A Debate in 140 Characters? =-.

  • http://b2b-techcopy.net/ Randy Kemp

    You are so right. People miss the boat in that social media is about people, being helpful, and providing valuable content. I really liked the video. Branding is secondary.
    .-= Randy Kemp´s last blog ..Pied Piper of Twitter – 30 K Dancing Rats =-.

  • http://b2b-techcopy.net Randy Kemp

    You are so right. People miss the boat in that social media is about people, being helpful, and providing valuable content. I really liked the video. Branding is secondary.
    .-= Randy Kemp´s last blog ..Pied Piper of Twitter – 30 K Dancing Rats =-.

  • Scott Monty

    @jaybaer & @PaulMiser Excellent points. http://bit.ly/2kZ4Ty (pm) http://bit.ly/UUvtc (jb)

  • http://www.beachbettypr.com/ Shelly Cone

    Great post Jay. I totally preach the concept of humanization to my clients but they are so afraid that their “message” will get lost. It makes total sense, I don’t know why companies don’t understand this concept.
    .-= Shelly Cone´s last blog ..Congrats to the winners =-.

  • http://www.beachbettypr.com Shelly Cone

    Great post Jay. I totally preach the concept of humanization to my clients but they are so afraid that their “message” will get lost. It makes total sense, I don’t know why companies don’t understand this concept.
    .-= Shelly Cone´s last blog ..Congrats to the winners =-.

  • http://twitter.com/thisisjohnny/status/4077044575 johnny

    RT @webtechman: Social Media is About People, Not Logos | Marketing & Networks http://bit.ly/n9AOJ See this video by @jaybaer #socialmedia

  • http://twitter.com/dianecycles/status/4077528441 Diane Barrera

    Social Media is About People, Not Logos: Social Media Consulting – Convince & Convert: http://tinyurl.com/nffvfk

  • http://twitter.com/nicollevanbakel/status/4078868798 Nicolle van Bakel

    Social Media is About People, Not Logos | Social Media Marketing | Social Media Consulting – Convince … http://bit.ly/1elwkd

  • http://twitter.com/akhia/status/4176243192 AKHIA

    RT @tweetmeme Social Media is About People, Not Logos | Social Media Marketing | Social Media Consulting – Convince … http://bit.ly/1elwkd

  • http://twitter.com/johnwserra/status/4306826242 John Serra

    Şirket logoları ile sohbet etmek bana garip geliyor… Sosyal medya insanlar hakkında, logo değil. – http://bit.ly/3OpiBs

  • http://twitter.com/dveneski/status/4374164845 dveneski

    RT @tweetmeme Social Media is About People, Not Logos http://bit.ly/1elwkd

  • http://twitter.com/hkotadia/status/4602420900 Harish Kotadia

    Social Media is About People, Not Logos http://bit.ly/MfDeD

  • http://twitter.com/rafaelr/status/5476499481 Rafael

    Social Media is About People, Not Logos http://bit.ly/9Plsr

  • http://twitter.com/kike_dnoise/status/5476518646 Kike

    En la sociedad hay marcas y prodcutos, en el SM igual…RT @RafaelR: Social Media is About People, Not Logos http://bit.ly/9Plsr

  • http://twitter.com/alluthemon/status/5805823444 Aleksi Rustholkarhu

    Videosummary in blog works for me (generally) RT @jaybaer Social Media is About People, Not Logos http://bit.ly/1elwkd

  • letstalkandchat

    If you’re looking for webinar software, then check out Evergreen Business System. Its perfect for marketers and let’s you automate the scheduling of your webinars, build your list, and even follow up with your webinar registrants. If you’re going to buy Evergreen Business System, then you might as well get a free bonus! So check out http://www.mikelmurphy.com/evergreen-business-system-bonus-webinar-software/ and you’ll get a great bonus that tells you how to create a webinar, what is a webinar, and a blueprint for making a successful one. None of the other people offering bonuses are offering this. Hurry in case the guy (some dude that worked on Lord of the RIngs) offering the bonus decides to pull it down.