Digital Marketing, Social Business, Social Media Measurement, Social Media Strategy, PR 20, Social Media Marketing, Social Media ROI, Social Media Staffing and Operations

The 8 Wrong Questions PR Firms Are Asking About Social Media

The enthusiasm about social media among public relations professionals is rampant, and encouraging. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences.

1. What’s the hot new trend in social media that we can bring to our clients?

Better question: How can we optimize and improve our existing social media programs?

2. What’s the best way to get the most possible Facebook “likes” and Twitter followers?

Better question: How can we encourage existing customers to truly engage with our clients on the social Web?

3. How can we make a viral video that gets thousands of views?

Better question: How can we optimize a video so that prospective customers find it in search results?

4. How much money should we be pulling from the email budget, to support social media?

Better question: How can we integrate email and social media to increase customization and relevancy?

5. How can we convince our clients that we’re good at social media?

Better question: How can we create content in multiple forms and locations that demonstrates our expertise?

6. How can we find a social media guru to add to our team?

Better question: How can we distribute social media knowledge across the entire firm, including ongoing training and knowledge sharing?

7. How can we create a killer social media campaign that will get noticed?

Better question: How can we develop a sustainable, ongoing social media strategy that will turn customers into advocates over the long haul?

8. How can we find the most influential bloggers and get them to write about our client?

Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army?

Of course, there are a ton of outstanding PR firms doing excellent work in social media, including all the folks I have the great privilege to work with every day here at Convince & Convert. But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. What do you think?

  • Jonny Stark

    Wow, quite a few comments on here already! I’d say you can broaden that out to not just PR agencies (and you do touch on ad agencies) but I’d throw experiential, digital, creative etc. etc. Everyone, ultimately, is as ‘bad’ as each other when it comes to SM. Most orgnisations and agencies are still very tactical across the board.

    From personal experience, PR agencies tend to be better on the listening and relationship development side (PR is, and has been for a while, strategic when it acts as a stakeholder listening post inside and outside organisations, buidling relationships that enable that feedback loop), and marketing agencies tend to be better on the audience behaviour and content creation side (which is where the majority of their efforts have been placed historically).

    Fusing the different disciplines and approaches is what will get us to to the strategic ground we all want to reach. And that means branching out beyond marcomms into other business divisions, bringing them into the discussion and aligning efforts.

    Will look forward to the next one…

  • Jonny Stark

    Wow, quite a few comments on here already! I’d say you can broaden that out to not just PR agencies (and you do touch on ad agencies) but I’d throw experiential, digital, creative etc. etc. Everyone, ultimately, is as ‘bad’ as each other when it comes to SM. Most orgnisations and agencies are still very tactical across the board.

    From personal experience, PR agencies tend to be better on the listening and relationship development side (PR is, and has been for a while, strategic when it acts as a stakeholder listening post inside and outside organisations, buidling relationships that enable that feedback loop), and marketing agencies tend to be better on the audience behaviour and content creation side (which is where the majority of their efforts have been placed historically).

    Fusing the different disciplines and approaches is what will get us to to the strategic ground we all want to reach. And that means branching out beyond marcomms into other business divisions, bringing them into the discussion and aligning efforts.

    Will look forward to the next one…

  • http://twitter.com/smartreno Bret Simmons

    Love it, Jay. In my local area, most PR firms are still firmly entrenched in the old paradigm of marketing. They just don't get it, and they never will until they begin to drink the koolaid they are trying to sell. If they practiced what they preached, it would change what they preached. Thanks! Bret

  • http://twitter.com/Chris_Bird Chris Bird

    Very well said – it's about deeply engaging those that you do have while optimizing current efforts to grow the base. BOO-YAH!

  • http://twitter.com/timepass Shane Jacob

    This is a great post , Jay – I love the thought that each question creates in my head. As a PR professional in India and with Social Media gradually gaining ground in the country these questions offer the right guidance on how firms should be taking things forward. The questions in the post (if answered :) ) also allows a firm to demonstrate value to clients and convince them to jump on the social media platform. Nice share.

  • http://dannybrown.me Danny Brown

    Agree completely, Jay. There are way too many simply stating what they theink should be asked, as opposed to asking the right questions.

    Though I'd say it's not just restricted to PR. There are a ton of marketing and ad agencies in the same boat, as well as service and recruitment agencies. Switch PR for almost any people-facing industry and you'd get similar results, unfortunately.

  • http://www.convinceandconvert.com jaybaer

    I agree Danny. It's not just PR, but since that's the industry with which I primarily interact, I wanted to put a fine point on it. Thanks for the kind words. Means a lot to me.

  • http://twitter.com/communitygirl Angela Connor

    I don't know that these are necessarily the wrong questions, if they provoke additional conversations and they ultimately move to bigger ideas and begin to think more broadly about integration. I'm a fan of your work Jay. I just don't think that it's about right and wrong so much as it is really understanding what you want to accomplish for your clients and creating an internal environment that supports this newer way of thinking as opposed to pushing it to one area andnot supporting the person charged with implementing change. Does that make sense?
    Angela Connor
    Author, “18 Rules of Community Engagement”

  • http://www.convinceandconvert.com jaybaer

    I agree Angela. “Right” and “Wrong” is probably too strident. But, it makes for a better headline, and a better format for the post. Obviously, results will vary, and thinking through these issues is more important than being correct, per se.

  • http://www.convinceandconvert.com jaybaer

    I agree Angela. “Right” and “Wrong” is probably too strident. But, it makes for a better headline, and a better format for the post. Obviously, results will vary, and thinking through these issues is more important than being correct, per se.

  • http://www.convinceandconvert.com jaybaer

    I agree Angela. “Right” and “Wrong” is probably too strident. But, it makes for a better headline, and a better format for the post. Obviously, results will vary, and thinking through these issues is more important than being correct, per se.

  • http://www.convinceandconvert.com jaybaer

    I agree Angela. “Right” and “Wrong” is probably too strident. But, it makes for a better headline, and a better format for the post. Obviously, results will vary, and thinking through these issues is more important than being correct, per se.

  • http://www.wheatleytimmons.com robertwheatley

    Amen. You spell the difference between quick hit message distribution mentality and deploying social media as a brand relationship building tool. Maybe better characterized as the defining difference between looking at social media as a strategy or a tactic. And the PR world is riven with tactical behaviors. Ironically, an article I wrote on optimizing social media strategy was just published this morning at iMedia Connection — you can read it here: http://www.imediaconnection.com/content/27417.asp. Be interested in your thoughts and comments.

  • http://www.convinceandconvert.com jaybaer

    Small world Bob. I had your article on-screen already, prepped for Tweeting later today. Nice job. I admire your work consistently. Thanks so much for the comment.

  • http://twitter.com/mkt150/status/21487199471 Marketing 150

    Via @jaybaer http://bit.ly/cotRxz
    The 8 Wrong Questions PR Firms Are Asking About Social Media

  • http://twitter.com/mkt150/status/21487199471 Marketing 150

    Via @jaybaer http://bit.ly/cotRxz
    The 8 Wrong Questions PR Firms Are Asking About Social Media

  • http://twitter.com/mollycgaines/status/21487232021 Molly Carter Gaines

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bS8g0O (@jaybaer)

  • http://twitter.com/mollycgaines/status/21487232021 Molly Carter Gaines

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bS8g0O (@jaybaer)

  • http://twitter.com/blogmanana/status/21487310588 Blog Manana

    New @jaybaer The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/cglOZ1

  • http://twitter.com/blogmanana/status/21487310588 Blog Manana

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  • http://twitter.com/stacieinatlanta/status/21487311204 Stacie H Connerty

    The 8 Wrong Questions PR Firms Are Asking About Social Media: The enthusiasm about social media among public relat… http://bit.ly/cglOZ1

  • http://twitter.com/stacieinatlanta/status/21487311204 Stacie H Connerty

    The 8 Wrong Questions PR Firms Are Asking About Social Media: The enthusiasm about social media among public relat… http://bit.ly/cglOZ1

  • http://twitter.com/thgbusiness/status/21487310641 Santi Chacon

    The 8 Wrong Questions PR Firms Are Asking About Social Media: The enthusiasm about social media among public relat… http://bit.ly/cglOZ1

  • http://twitter.com/thgbusiness/status/21487310641 Santi Chacon

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  • http://twitter.com/tinhangliu/status/21487313572 Tin Hang Liu

    RT @jaybaer The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/c6uz8u #SMM

  • http://twitter.com/tinhangliu/status/21487313572 Tin Hang Liu

    RT @jaybaer The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/c6uz8u #SMM

  • http://twitter.com/veillesmo/status/21487314034 Medias Sociaux

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/cqZ1Sn /via @jaybaer

  • http://twitter.com/innovateaz/status/21487313994 Innovate AZ

    The 8 Wrong Questions PR Firms Are Asking About Social Media: The enthusiasm about social media among public relat… http://bit.ly/8XoLtv

  • http://twitter.com/kworkmanflood/status/21487510819 Kelly Workman-Flood

    Jay Baer Blog: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/acaThH Full http://bit.ly/alcCr1

  • http://twitter.com/prebynski/status/21487619561 Brandon Prebynski

    Everyone, take note! Thank you, Jay. [RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/tincansllc/status/21487625415 TinCans

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/socialmediabydm/status/21487677707 Diane Meyer

    RT @mollycgaines: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bS8g0O (@jaybaer)

  • http://twitter.com/marketingbydm/status/21487677782 Diane Meyer

    RT @mollycgaines: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bS8g0O (@jaybaer)

  • http://twitter.com/kperdue/status/21487810760 Kira Perdue

    GREAT post. RT @mollycgaines: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bS8g0O (@jaybaer) #PR #Marketing

  • http://twitter.com/labbazia/status/21487953570 Len Abbazia

    RT @kperdue: GREAT post. RT @mollycgaines: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bS8g0O (@jaybaer) …

  • http://twitter.com/vknipper/status/21487966313 Vanessa Knipper

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/a8uVCV

  • http://twitter.com/laurencoppage/status/21488115977 laurencoppage

    RT@prebynski: RT@jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • lindavandevrede

    Many of the PR professionals and agencies who understand social media and how much time it takes to build relationships are right here in Phoenix. As a blogger, I receive misplaced pitches for the most part from agencies in Calif and New York who don't know me from a hole in the wall, and have never taken the time (clearly) to read the blog or get to know me. I'd like to see PRSA take an even more aggressive role in educating the public about PR. It helps educate its members, not every person practicing “PR” is actually a member or even knows the PRSA code of ethics, so the outreach has to go above and beyond membership to help improve the situation.

  • lindavandevrede

    Many of the PR professionals and agencies who understand social media and how much time it takes to build relationships are right here in Phoenix. As a blogger, I receive misplaced pitches for the most part from agencies in Calif and New York who don't know me from a hole in the wall, and have never taken the time (clearly) to read the blog or get to know me. I'd like to see PRSA take an even more aggressive role in educating the public about PR. It helps educate its members, not every person practicing “PR” is actually a member or even knows the PRSA code of ethics, so the outreach has to go above and beyond membership to help improve the situation.

  • Frank_Strong

    This is a great post Jay. I especially like your last point — if social media has changed anything, it's changed the definition of influence. In an old world we'd conduct research, develop messages, test those messages, use the ones that resonate in our marketing channels, refine and repeat. The contrast in social media is stark: to build a community, we shouldn't ask who we can reach with what message, but rather, who are our fans right now and how do they talk about us.

  • Frank_Strong

    This is a great post Jay. I especially like your last point — if social media has changed anything, it's changed the definition of influence. In an old world we'd conduct research, develop messages, test those messages, use the ones that resonate in our marketing channels, refine and repeat. The contrast in social media is stark: to build a community, we shouldn't ask who we can reach with what message, but rather, who are our fans right now and how do they talk about us.

  • Frank_Strong

    This is a great post Jay. I especially like your last point — if social media has changed anything, it's changed the definition of influence. In an old world we'd conduct research, develop messages, test those messages, use the ones that resonate in our marketing channels, refine and repeat. The contrast in social media is stark: to build a community, we shouldn't ask who we can reach with what message, but rather, who are our fans right now and how do they talk about us.

  • Frank_Strong

    This is a great post Jay. I especially like your last point — if social media has changed anything, it's changed the definition of influence. In an old world we'd conduct research, develop messages, test those messages, use the ones that resonate in our marketing channels, refine and repeat. The contrast in social media is stark: to build a community, we shouldn't ask who we can reach with what message, but rather, who are our fans right now and how do they talk about us.

  • http://www.expion.com EricaMcClenny

    Jay you really hit some key points with 5 and 6. I feel that PR companies can be a huge education resource to their clients. Building value with education basics, simple strategy ideas and social media policies has been a key factor in my company winning new accounts.

    This also means that a PR firms staff needs to know the basics. I don't think that the secretary needs to know every tool, channel and strategy that the firm uses but she does need to know the difference between a Facebook page or profile. What is an @ mention on Twitter etc…

    I think you're right about some PR firms still looking to social media as a broadcast tool not a landing place for consumer connections.

  • http://twitter.com/cherylharrison/status/21488671156 Cheryl Harrison

    The 8 WRONG Questions PR Firms Are Asking About Social Media from @jaybaer http://bit.ly/bKOXWy

  • http://www.puredriven.com Patrick Garmoe

    Great post Jay,
    It baffles me that PR types aren't clear on this yet. I can understand the general population tends to lag behind early adopters, but it's sad that PR and sometimes advertising firms aren't clued into the right questions. Or perhaps it's just easier to ask the wrong questions.

    One caveat though. I realize number of friends/followers/likes isn't an important statistic, but if you don't have a few, it's hard to get the stats that do matter. So I think there's a bit of relevance to tracking those stats.

  • http://twitter.com/drbret/status/21489075414 Bret L Simmons

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • laurenfernandez

    Jay, I really liked this post – not only are PR firms still facing these questions, but they will continue to get them. Clients/Brands ask these questions because they have no idea where to start, because the knowledge isn't there.

    The solution is there, and An important point you hit on: education. Its important for PR firms to realize the value of it, not only for their teams, but how they show, demonstrate and teach their clients. Send articles on a daily – weekly basis; have sessions that relate to various topics; dig deep into the why and how at the start. When doing this, you build the trust that you are a knowledge base, and clients will begin to view you as a partner: whether its in education, strategy, planning/development or execution.

    I think showing the different questions to ask will help PR firms define overall goals much more efficiently.

    Lauren Fernandez, Radian6

  • http://nikkistephan.com Nikki Stephan

    Jay – I like that you took this one step further and included the more appropriate questions versus just listing the wrong ones. I do agree with Danny that these questions shouldn't only be limited to PR pros, but starting with PR is a good first step because we're frequently driving clients' social initiatives. Thanks for reminding everyone that any team driving a social program must ask smart questions with substance.

  • http://twitter.com/birdbathbuzz/status/21489925288 Chris Isaac

    [convince/convert] The 8 Wrong Questions PR Firms Are Asking About Social Media http://ow.ly/18CHQV

  • http://twitter.com/ericwirth/status/21489935010 Eric Wirth

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://tinyurl.com/2f727ne

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  • http://twitter.com/webstratagem/status/21490282950 Patrick Calero

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  • http://twitter.com/waxgirl333 waxgirl333

    I see where you're headed with this, but social media being new to the game of public relations, perhaps social media should try to understand where PR is coming from with these questions, rather than trying to reword them into things many of our clients would never get. It's time that social media understood that they are under the umbrella of PR, and need to learn the underlying foundation of public relations in order to become part of an integrated strategy.

  • http://twitter.com/waxgirl333 waxgirl333

    I see where you're headed with this, but social media being new to the game of public relations, perhaps social media should try to understand where PR is coming from with these questions, rather than trying to reword them into things many of our clients would never get. It's time that social media understood that they are under the umbrella of PR, and need to learn the underlying foundation of public relations in order to become part of an integrated strategy.

  • http://twitter.com/aronstevenson/status/21490513768 Aron Stevenson

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://ow.ly/18CGBE

  • http://twitter.com/internetcoachfr/status/21490711702 sadie harris

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/an7VDU

  • http://keenpath.com/ Mark Mathson

    Amen! I mirror your sentiments. The problem with the approach most people take is how to quickly garnish all attention to surround them, without thinking about a holistic long term approach. No doubt about it, you can create a buzz rapidly using social media, but unless there is a solid product/service/brand/campaign behind it, it means nothing, as it will be washed away in the endless woe of status updates and posts.

  • http://twitter.com/philippecaillet/status/21490896360 Philippe Caillet

    RT @VeilleSMO: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/cqZ1Sn /via @jaybaer

  • http://twitter.com/fireflyfrance/status/21490898057 Firefly France

    RT @VeilleSMO: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/cqZ1Sn /via @jaybaer

  • http://www.ryanshell.com/blog Ryan Shell

    May we add one to the list?

    1. How do we help the client sale its product?

    Better question: How do we share the clients knowledge to inform and engage consumers?

    Hope everyone is having a great day!

    @RyanShell

  • Adam

    Jay

    This is one of those posts that made me feel sh*t when I saw the headline but GREAT by the time I had finished reading.

    I actually think a lot of these questions often come from the client side (Q 3 is a great example of this) – and where equipped, PR firms (or whoever is providing advice) should help with their understanding / education by using the questions you've suggested.

    This hopefully flows up the line to a place where even more education is required – snr mgmt level.

    Adam

  • http://twitter.com/tallydigitalbiz/status/21491182237 Michael Winn

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  • http://twitter.com/kmholm/status/21491192315 Kathleen Holm

    RT @AronStevenson: The 8 Wrong Questions PR Firms Are Asking About Social Media http://ow.ly/18CGBE

  • http://twitter.com/danielalfon/status/21491421065 Daniel Alfon

    8 questions PR & marketers should be asking about SM http://bit.ly/bAs4Bs by @jaybaer [and 8 they are]

  • http://twitter.com/velocitysales/status/21491458321 Ed Brooks

    The 8 Wrong Questions PR Firms Are Asking About Social Media | Convince&Convert http://bit.ly/bwLoZO

  • http://twitter.com/timepass/status/21491478463 Shane Jacob

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  • http://twitter.com/tprindia/status/21491500640 ThePRactice

    A must read ! RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/igorjosif/status/21491668477 Igor Josifovic

    Interesting post http://bit.ly/bFVJmq – wrong quesiton PR firms are asking about social media. some questions are also asked by clients!

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    RT @drbret RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/dshiao/status/21491999827 Dennis Shiao

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  • http://twitter.com/ezekacir/status/21492175512 Ezequiel Kacir

    RT @lalomi: 8 preguntas erróneas sobre social media http://bit.ly/copk2h

  • http://twitter.com/mmesocialmedia/status/21492219129 sadie harris

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/an7VDU

  • http://twitter.com/stephschiffman/status/21492271309 Stephanie Schiffman

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/arnevodegel/status/21492617050 Arne Vodegel

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/workcabincomm/status/21492632441 WC Communications

    The 8 wrong questions #pr firms are asking about social media http://tinyurl.com/28qt34u

  • http://twitter.com/sadiemharris/status/21492941410 Sadie Harris

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  • http://twitter.com/shaunrudy/status/21493037277 Shaun Rudy

    Like this! Simple principles: The 8 wrong questions #marketers are asking about Social Media -http://bit.ly/bS8g0O RT @jaybaer #marketing

  • http://twitter.com/nateriggs/status/21493077069 Nate Riggs

    RT @CherylHarrison: The 8 WRONG Questions PR Firms Are Asking About Social Media from @jaybaer http://bit.ly/bKOXWy

  • http://twitter.com/janfirsching/status/21493082619 Jan Firsching

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/lkpetrolino/status/21493082998 Laura Petrolino

    Great article today by "The 8 Wrong Questions PR Firms are Asking About Social Media" http://fb.me/EMcBT62I

  • http://twitter.com/nicole_braun/status/21493334437 Nicole Celikkesen

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq (RT @JanFirsching, via @jaybaer) #socialmedia #PR

  • http://twitter.com/lightswitchme/status/21493447019 LightSwitch Creative

    I love no. 8. RT @CherylHarrison: The 8 WRONG Questions PR Firms Are Asking About Social Media from @jaybaer http://bit.ly/bKOXWy

  • danperez

    Jay, question on your last sentence: “But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle.” Now this might not be a popular question (and anyone who knows me knows it's not my style) but why not? If you don't have the proper personnel in place to engage with prospects/customers or the budget/resources to your 1-8 answers, why not just amass friends/followers (which is not very hard to do) and use social media as a distribution vehicle? Considering that sm is still a small part of a company's overall growth strategy, surely a company will see some results with this approach…thoughts?

  • http://twitter.com/clintonbon/status/21493762595 Clinton Bonner

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq – and the questions they should be asking

  • http://twitter.com/sietsema/status/21493984871 sietsema

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://www.3hatscommunications.com davinabrewer

    I like your post, esp. the part about an integrated strategy. As to SM being under the umbrella of the PR (or vice versa), not sure that's the best approach. It's all part of a larger umbrella of marketing communications, so the questions need to be asked to serve both ends. Brings me back to integration; social media and PR should be optimized to work together. FWIW.

  • http://www.3hatscommunications.com davinabrewer

    I like your post, esp. the part about an integrated strategy. As to SM being under the umbrella of the PR (or vice versa), not sure that's the best approach. It's all part of a larger umbrella of marketing communications, so the questions need to be asked to serve both ends. Brings me back to integration; social media and PR should be optimized to work together. FWIW.

  • http://twitter.com/randylewiskemp/status/21495115277 Randy Kemp

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bXN4G7

  • http://twitter.com/ezmac99/status/21495306264 Erica McLaughlin

    How about your theater? #2amt http://is.gd/enkG2 The 8 Wrong Questions PR Firms Are Asking About Social Media via @beinglatino

  • http://twitter.com/bpollard/status/21495544082 Brett Pollard

    The 8 wrong questions PR firms are asking about social media – http://ow.ly/2rjVI (applies to #hcpr too)

  • http://www.convinceandconvert.com jaybaer

    It's a reasonable question. Thanks for asking it. I agree that a distribution-only approach is viable. However, I do not believe it has any sort of mid or long-term value. It is in many ways the social equivalent of “batch and blast” email newsletters. Will it hurt your business? Probably not. Will it help enough to make it worthwhile? I think no, in most cases. We have to realize that we are very quickly reaching an attention crisis, where companies are going to have to raise the bar to keep customers engaged with them in social media. Consumers don't say “Geez, I wish I could subscribe to more email newsletters.” And pretty soon they won't be saying “Geez, I wish I could follow more companies on Facebook.” It's the same reason consumers don't subscribe to PR Newswire.

  • Dan

    How about the question I saw 1 year ago. We were on a WebEx with a client and their PR firm, they were so called social media gurus.

    So they were giving their SM plan which included Flickr as the main strategy, when a MSN messager notification pops up from one of the presenters when we asked where the Twitter part of the plan was. “What is Twitter and should we be on it?”

  • http://twitter.com/jasonfalls/status/21496707312 Jason Falls

    If your PR firm is asking these questions about social media, they're doing it wrong. (But the right Qs are here:) http://ar.gy/13r

  • http://twitter.com/wendykeneipp Wendy Keneipp

    I think you've hit on an important point here, Robert – strategic vs. tactical. When starting something new, it's a common default to start with the tactics because you don't understand it well enough to be able to think about it strategically. With education comes that ability. Jay has put a great foundation together to really help anyone (PR/Mkg firm or an individual business) begin moving from the tactical implementation to taking a strategic, purposeful look at their plan.

  • http://www.speedcommunications.com/blogs/earl Steve Earl

    Great post. All fair comments.

    Why is this happening? All too often, because not enough senior managers at PR companies are wanting to understanding media change and modernise their agencies to accommodate it. Many, in my experience, have had it too comfortable for too long.

    Yet encouragingly, last week I met two women in their late 50s who were keen to put the time into understanding how PR is changing and what skills/expertise they need to develop. They said they were doing so “because we've only got a few years left in this game and we'd rather spending it doing a good job than contemplating early retirement”.

    If only more others felt the same. 'Digital PR' should not mean creating a ghetto of specialists on the side of the agency. The entire agency must change.

  • http://twitter.com/shouldice/status/21497479465 Michael Shouldice

    RT @Vocus: RT @JasonFalls: If your PR firm is asking these questions about social media, they're doing it wrong. http://bit.ly/aYfVAK #sm

  • http://twitter.com/janetwatters/status/21497547321 Janet Watters

    RT @cubanalaf: Questions PR firms ask, and which ones they should be asking http://bit.ly/d3BZ1M (via @jaybaer)

  • http://twitter.com/theresad12/status/21497766353 Theresa

    RT @cubanalaf: Questions PR firms ask, and which ones they should be asking http://bit.ly/d3BZ1M (via @jaybaer)

  • http://twitter.com/mackcollier/status/21498140222 Mack Collier

    The 8 wrong questions PR firms are asking about social media by @jaybaer – http://ow.ly/2rgLr

  • http://twitter.com/espotlight/status/21498323146 Marketing

    The 8 Wrong Questions PR Firms Are Asking About Social Media – http://bit.ly/bSlOhX

  • http://twitter.com/adcircus/status/21498462273 Secret Elephant

    RT @ESpotlight: The 8 Wrong Questions PR Firms Are Asking About Social Media – http://bit.ly/bSlOhX

  • http://twitter.com/luxuryprgal/status/21498487810 Christine Kirk

    RT @MackCollier: The 8 wrong questions PR firms are asking about social media by @jaybaer – http://ow.ly/2rgLr

  • http://twitter.com/cpechayco/status/21498503695 Christine Pechayco

    RT @MackCollier: The 8 wrong questions PR firms are asking about social media by @jaybaer – http://ow.ly/2rgLr

  • http://twitter.com/sophiecoughlan/status/21498544792 Sophie Coughlan

    RT @ESpotlight: The 8 Wrong Questions PR Firms Are Asking About Social Media – http://bit.ly/bSlOhX

  • paul_pruneau

    Excellent summary!
    If it's not obvious by now, the marketing transformation well under way is about continual content creation and delivery that is valuable and relevant to an audience. It's not about campaigns, it's about investing in and continuously participating in an interaction for as far as anyone can see. And it's about experimentation, failure and continual learning that evolves with the needs and passions of a target group. And more importantly, haven't the new strategic caretakers of a brand become the customer?

  • paul_pruneau

    Excellent summary!
    If it's not obvious by now, the marketing transformation well under way is about continual content creation and delivery that is valuable and relevant to an audience. It's not about campaigns, it's about investing in and continuously participating in an interaction for as far as anyone can see. And it's about experimentation, failure and continual learning that evolves with the needs and passions of a target group. And more importantly, haven't the new strategic caretakers of a brand become the customer?

  • paul_pruneau

    Excellent summary!
    If it's not obvious by now, the marketing transformation well under way is about continual content creation and delivery that is valuable and relevant to an audience. It's not about campaigns, it's about investing in and continuously participating in an interaction for as far as anyone can see. And it's about experimentation, failure and continual learning that evolves with the needs and passions of a target group. And more importantly, haven't the new strategic caretakers of a brand become the customer?

  • http://twitter.com/jjordan527/status/21498792474 Jamie Jordan

    RT @MackCollier: The 8 wrong questions PR firms are asking about social media by @jaybaer – http://ow.ly/2rgLr

  • http://twitter.com/liberatelloyd/status/21499151453 Lloyd Gofton

    The 8 (Wrong) Questions PR Firms Are Asking About Social Media – http://bit.ly/bFVJmq (via @JasonFalls)

  • http://twitter.com/sbttraining/status/21500806224 Silicon Beach

    RT @Liberatelloyd: The 8 (Wrong) Questions PR Firms Are Asking About Social Media – http://bit.ly/bFVJmq (via @JasonFalls)

  • http://twitter.com/wordboom/status/21501258982 WordBoom

    RT @MackCollier: The 8 wrong questions PR firms are asking about social media by @jaybaer – http://ow.ly/2rgLr

  • http://twitter.com/thorstone137/status/21501263237 Dustin Goerndt

    RT @MackCollier: The 8 wrong questions PR firms are asking about social media by @jaybaer – http://ow.ly/2rgLr

  • http://twitter.com/lesleychang/status/21502260851 Lesley Chang

    RT @jaybaer: The 8 Wrong Q's PR Firms Are Asking About Social Media http://bit.ly/bFVJmq (via @ErinRaimondo)

  • http://twitter.com/kriscolvin/status/21502272454 Kristi Colvin

    RT @LesleyChang: RT @jaybaer: The 8 Wrong Q's PR Firms Are Asking About Social Media http://bit.ly/bFVJmq (via @ErinRaimondo)

  • http://twitter.com/qnafreeway/status/21502312353 Mario Blurr Perez

    RT @LesleyChang: RT @jaybaer: The 8 Wrong Q's PR Firms Are Asking About Social Media http://bit.ly/bFVJmq (via @ErinRaimondo)

  • susanbaier

    Great post, JB — and it isn't just PR firms doing this, or even ad or marketing support folks — it's often companies themselves. I have had clients ask versions of virtually all of these questions. Love your “a better question” approach — seems like it would be a very nice tack to take in client discussions. Thanks for the insight as usual!

  • http://twitter.com/ambercadabra/status/21502421507 Amber Naslund

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/proformappg/status/21502506435 ProformaPPG

    RT @AmberCadabra: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/mollylynch/status/21502582404 Molly Lynch

    RT @LesleyChang: RT @jaybaer: The 8 Wrong Q's PR Firms Are Asking About Social Media http://bit.ly/bFVJmq (via @ErinRaimondo)

  • http://twitter.com/thatwould/status/21502604613 Lindsay Attwood

    RT @AmberCadabra: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/lyf108/status/21502690400 Larissa Fair

    RT @AmberCadabra: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/amisampath/status/21502819346 Amitha Amarasinghe

    RT @AmberCadabra: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/prbysteve/status/21503111829 Steve Murray

    RT @MackCollier: The 8 wrong questions PR firms are asking about social media by @jaybaer – http://ow.ly/2rgLr

  • http://twitter.com/socialmedia411/status/21503186026 Social Media Insider

    The 8 Wrong Questions PR Firms Are Asking About Social Media (Jay Baer): http://bit.ly/ddPEQ3

  • http://twitter.com/phoelam/status/21503226454 Phoenix Lam

    RT @SocialMedia411: The 8 Wrong Questions PR Firms Are Asking About Social Media (Jay Baer): http://bit.ly/ddPEQ3

  • http://twitter.com/maysoun_mohamed/status/21503516128 Maysoun Mohamed MBA

    RT @SocialMedia411: The 8 Wrong Questions PR Firms Are Asking About Social Media (Jay Baer): http://bit.ly/ddPEQ3

  • http://twitter.com/intelisystems/status/21503616296 InteliSystems

    RT @SocialMedia411: The 8 Wrong Questions PR Firms Are Asking About Social Media (Jay Baer): http://bit.ly/ddPEQ3

  • http://twitter.com/suze_g/status/21503974585 Susan Garcia

    RT @beehivepr: The 8 Wrong Questions PR Firms Are Asking About Social Media – http://bit.ly/bFVJmq

  • http://twitter.com/avigenuine/status/21504063273 Avanti

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/thepodgineer/status/21504067083 Michael Harper

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/partneringnet/status/21504081979 PartneringNet

    RT @SocialMedia411: The 8 Wrong Questions PR Firms Are Asking About Social Media (Jay Baer): http://bit.ly/ddPEQ3

  • http://twitter.com/knightys/status/21504145144 Sarah Knight

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/ladybug18/status/21504178732 Joan Steinbrenner

    RT @SocialMedia411: The 8 Wrong Questions PR Firms Are Asking About Social Media (Jay Baer): http://bit.ly/ddPEQ3

  • http://twitter.com/allieshap/status/21504264817 allieshap

    RT @SocialMedia411: The 8 Wrong Questions PR Firms Are Asking About Social Media (Jay Baer): http://bit.ly/ddPEQ3

  • http://twitter.com/allisonmilton/status/21504402819 Allison Milton

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://www.brosix.com/ Brosix

    great answers. It's always a challenge to answer these types of questions in a way that makes people “get” it.

  • http://twitter.com/sp_crawford/status/21504464428 Sarah Crawford

    RT @beehivepr: The 8 Wrong Questions PR Firms Are Asking About Social Media – http://bit.ly/bFVJmq

  • http://twitter.com/_cowbell/status/21504585922 ChrisHall/Cowbell

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/tdefren/status/21504653242 Todd Defren

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/aerialellis/status/21504747897 Aerial M. Ellis

    RT @TDefren: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/mmcunney/status/21504800357 Mary Cunney

    RT @SocialMedia411: The 8 Wrong Questions PR Firms Are Asking About Social Media (Jay Baer): http://bit.ly/ddPEQ3

  • http://twitter.com/paul_pruneau/status/21505506145 Paul Pruneau

    The strategic caretakers of a brands’ social presence? The 8 Wrong Questions PR Firms Are Asking About Social Media. http://bit.ly/bXN4G7

  • http://www.wheatleytimmons.com robertwheatley

    Thanks for the kind words. And congrats on your move to the mid-west. Now you can steam rather than bake with the rest of us. If you find yourself on the road to Chicago let me know.

  • http://twitter.com/kmwein/status/21505570448 Kristin Weinstein

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/athenad/status/21505584704 AthenaD

    8 Wrong Questions #PR Firms Are Asking About #SocialMedia (Jay Baer): http://bit.ly/ddPEQ3

  • http://twitter.com/anglemediagroup/status/21505586006 Angle Media Group

    8 Wrong Questions #PR Firms Are Asking About #SocialMedia (Jay Baer): http://bit.ly/ddPEQ3

  • http://twitter.com/jpeters1221/status/21505622172 Jeff Peters

    Good stuff. RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://www.wheatleytimmons.com robertwheatley

    Couldn't agree more. In the PR game we seem to routinely revel in tactics and adopting any new medium as another bullet in the list of media outreach prospects. In doing so miss the boat how social media performs to build lasting brand relationships rather than “hits” for the media recap report.

  • http://twitter.com/mynameisearl/status/21505718185 mynameisearl

    Commented on>>RT @TDefren: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/cynthia_hoskins/status/21505733867 Cynthia Hoskins

    RT @AmberCadabra: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/rwheeldon87/status/21505791195 Richard Wheeldon

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/wendykeneipp/status/21505852773 Wendy Keneipp

    Move your SM plan to the next level: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/bennyaziz/status/21505860998 Benny Aziz

    I like no. 6 RT @JPeters1221 Good stuff. RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/bennyaziz/status/21505860998 Benny Aziz

    I like no. 6 RT @JPeters1221 Good stuff. RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/bennyaziz/status/21505860998 Benny Aziz

    I like no. 6 RT @JPeters1221 Good stuff. RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/socialsourcerer/status/21505967153 Social Media Nieuws

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/bluecharlygirl/status/21506041693 Shonii Charly Allen

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/bluecharlygirl/status/21506041693 Shonii Charly Allen

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/bluecharlygirl/status/21506041693 Shonii Charly Allen

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • Jon Buscall

    Oh, I loved this! But here's a thought: what do we ask the companies who aren't even aware some other companies are pondering questions like these?

  • http://twitter.com/nicoibieta/status/21506204533 Nico Ibieta

    RT @TDefren: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq / Marketeers 2

  • http://twitter.com/nicoibieta/status/21506204533 Nico Ibieta

    RT @TDefren: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq / Marketeers 2

  • http://twitter.com/nicoibieta/status/21506204533 Nico Ibieta

    RT @TDefren: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq / Marketeers 2

  • http://twitter.com/3hatscomm/status/21506546213 Davina Brewer @3hats

    8 Smarter questions PR should ask about Social Media by @jaybaer http://bit.ly/bFVJmq (plz forgive the headline rewrite Jay ;-)

  • http://twitter.com/3hatscomm/status/21506546213 Davina Brewer @3hats

    8 Smarter questions PR should ask about Social Media by @jaybaer http://bit.ly/bFVJmq (plz forgive the headline rewrite Jay ;-)

  • http://twitter.com/3hatscomm/status/21506546213 Davina Brewer @3hats

    8 Smarter questions PR should ask about Social Media by @jaybaer http://bit.ly/bFVJmq (plz forgive the headline rewrite Jay ;-)

  • http://twitter.com/glasshalffullpr/status/21506556577 Jessica Kalbarczyk

    Love this! RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/glasshalffullpr/status/21506556577 Jessica Kalbarczyk

    Love this! RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/glasshalffullpr/status/21506556577 Jessica Kalbarczyk

    Love this! RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/smmguide/status/21506864788 Social Media Guide

    Love this! RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/smmguide/status/21506864788 Social Media Guide

    Love this! RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/smmguide/status/21506864788 Social Media Guide

    Love this! RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/barbarakrause/status/21507044954 barbarakrause

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/rpopla/status/21507098728 Roman Poplawski

    RT @smmguide: Love this! RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/rpopla/status/21507098728 Roman Poplawski

    RT @smmguide: Love this! RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/rpopla/status/21507098728 Roman Poplawski

    RT @smmguide: Love this! RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/jmdraeger/status/21507128182 Joany Draeger

    I especially like #6, RT @SocialMedia411: The 8 Wrong Questions PR Firms Are Asking About Social Media (Jay Baer): http://bit.ly/ddPEQ3

  • http://twitter.com/kdc/status/21507159637 Keidra Chaney

    Everyone listen to this man. RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/nachobruyel/status/21507268158 Nacho Bruyel

    RT @smmguide: Love this! RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/adamsherk/status/21507764113 Adam Sherk

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/ant_auth/status/21507893698 Antoinette Authedna

    RT @kdc: Everyone listen to this man. RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/jebworks/status/21508051194 Joe Buhler

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq /via @jaybaer – excellent advice to heed!

  • http://twitter.com/gill_media/status/21508078689 GILL_Media

    Article: The 8 wrong Questions PR Firms Are Asking About Social Media http://ow.ly/2rjna (via Convince & Convert)

  • http://twitter.com/jimbarbagallo/status/21508164872 Jim Barbagallo

    My personal fav is #6. "The 8 Wrong Questions PR Firms Are Asking About Social Media." Tks Jay Baer! http://bit.ly/bXN4G7

  • http://twitter.com/spitzstrategy/status/21508281513 Michael Spitz

    RT @bpollard: The 8 wrong questions PR firms are asking about social media – http://ow.ly/2rjVI #hcsm #fdasm

  • http://twitter.com/nancy_martira/status/21508307059 Nancy Martira

    Smart. RT @kdc: Everyone listen to this man. RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/catherineallen/status/21508320744 catherineallen

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/bryantalbott892/status/21508501185 Bryan Talbott

    This is excellent RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/crawfordstrtgy/status/21508859192 Crawford Strategy

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/reidigitalmedia/status/21508900430 rei digital media

    Questions PR Firms Should Be Asking http://bit.ly/bXN4G7

  • http://twitter.com/rydermedia/status/21508974201 Social Media Strat

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq Are you guilty? #sm #socialmedia #pr

  • http://twitter.com/Social_Studio Daniel Lemin

    These are all fairly evenly distributed, from my experience – not all agencies are asking all of these questions. I think your question 5 – “how can we convince our clients we're good at social media?” should be an alarming one to be asking. It's like saying, “how can we convince our clients that we're good writers?” It's best to demonstrate by doing. An active agency social media presence will lead to expertise in the agency. Hiring a “guru” only works if that guru is steeped in training and change management.

  • http://twitter.com/brett/status/21509012252 Brett Petersel

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq (via @jaybaer)

  • http://twitter.com/bitty_boop/status/21509062795 Brittany James

    RT @brett: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq (via @jaybaer)

  • http://twitter.com/jeremywright/status/21509273013 Jeremy Wright

    RT @jaybaer: Which bothers you the most? The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/hodgestweets/status/21509274109 Hodges Partnership

    RT @jaybaer: Which bothers you the most? The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/adriennekm/status/21509313829 Adrienne Murphy

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/goallinepr/status/21509326030 Goal Line PR

    RT @jaybaer: Which bothers you the most? The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/patrickreyes/status/21509344244 Patrick Reyes

    8 Better Questions To Ask from @jaybaer http://bit.ly/bXN4G7

  • http://twitter.com/bytesizedtips/status/21509388222 Virtuallinda

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq (via @jaybaer)

  • http://twitter.com/thomasjarmitage/status/21509403235 Thomas J. Armitage

    RT @brett: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq (via @jaybaer)

  • http://twitter.com/jberkowitz/status/21509407379 Jim Berkowitz

    The 8 Wrong Questions PR Firms Are Asking About Social Media- http://bit.ly/aZCgI5 #socialmedia // Nice List of "The Right" Questions Too

  • http://twitter.com/dedenb/status/21509457940 André Nunes Bueno

    The 8 Wrong Questions PR Firms Are Asking About Social Media: http://bit.ly/bXN4G7 #sm

  • http://twitter.com/rydermedia/status/21509471047 Social Media Strat

    RT @brett: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq (via @jaybaer)

  • http://twitter.com/mattrhodes/status/21509581344 Matt Rhodes

    RT @brett: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq (via @jaybaer)

  • http://twitter.com/mdstewart78/status/21509591614 Michael Stewart

    RT @missdestructo: RT @brett: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq (via @jaybaer)

  • http://twitter.com/yukarip/status/21509620700 Yukari Peerless

    RT @jaybaer: Which bothers you the most? The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/brandguardian/status/21509630660 Jo Porritt

    RT @missdestructo: RT @brett: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq (via @jaybaer)

  • http://twitter.com/gregdelima/status/21509643314 Greg de Lima

    RT @missdestructo: RT @brett: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq (via @jaybaer)

  • http://twitter.com/howlingzoe/status/21509694020 howlingzoe

    I suggest -> The 8 Wrong Questions PR Firms Are Asking About Social Media | PR 2.0 | Social Media Consulting – Con… http://bit.ly/bf50kL

  • http://twitter.com/melfi/status/21509708556 Steven Melfi

    RT @brett: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq (via @jaybaer)

  • http://twitter.com/wineaccguy/status/21509743019 Joshua S. Sweeney

    RT @gregdelima: RT @missdestructo: RT @brett: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq (via @ja …

  • http://twitter.com/emerge2/status/21509819065 Emerge2 Digital

    The 8 Wrong Questions PR Firms Are Asking About Social Media – http://bit.ly/9jk6tj – by Jay Baer

  • http://twitter.com/perksconsulting/status/21509894544 PerksConsulting

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq (via @jaybaer, @missdestructo, @brett)

  • http://twitter.com/allanshaw1967/status/21510053374 Allan Shaw

    This is absolutely an absolutely spot-on piece, advising your clients on social media then read this http://bit.ly/aZ5VZb

  • http://twitter.com/arav/status/21510057413 arav

    RT @JonBornstein: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/netweave/status/21510160191 NetWeave Social Net

    RT @missdestructo
    The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq (via @jaybaer & @brett)

  • http://twitter.com/jordanv/status/21510192930 jordanv

    Good thoughts here by @jaybaer The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq #socialmedia #pr

  • http://twitter.com/mariaaguilar/status/21510248982 Maria Aguilar

    RT @jaybaer: Which bothers you the most? The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/fabian_boehm/status/21510342071 Fabian Böhm

    RT @jordanv: Good thoughts here by @jaybaer The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq #socialmed …

  • http://twitter.com/turnkeywow/status/21511806871 Katrina@Turnkeywow

    Like especially 5-8. Good stuff RT @jordanv @jaybaer The 8 Wrong Questions PR Firms R Asking … http://bit.ly/bFVJmq #socialmedia #pr

  • http://twitter.com/dch_michael/status/21511819434 Michael Stewart

    PR and Social Media: 8 wrong questions and 8 right questions – http://ow.ly/2rtkH

  • http://twitter.com/wbrucemcconnel/status/21511870405 W. Bruce McConnel

    RT @jaybaer: Which bothers you the most? The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/gritsnyc/status/21511926552 Stacey Wacknov

    RT @jeremywright: RT @jaybaer: Which bothers you the most? The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/sradick/status/21512185928 Steve Radick

    The 8 Wrong Questions PR Firms Are Asking About Social Media (http://is.gd/enDus)

  • http://twitter.com/nealschaffer/status/21512253800 Neal Schaffer

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://ow.ly/2riKo (via @jaybaer) #socialmedia

  • http://twitter.com/zoeleavitt/status/21512253410 Zoe Leavitt

    Helpful! RT @socialmedia411 The 8 Wrong Questions PR Firms Are Asking About Social Media (Jay Baer): http://bit.ly/ddPEQ3

  • http://twitter.com/mattnorman27/status/21512303412 Matt Norman

    RT @jordanv: Good thoughts here by @jaybaer The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq #socialmedia #pr

  • http://twitter.com/kittywink/status/21512339009 Jennifer

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/zuberance/status/21512560950 Zuberance

    #2 involves engaging Brand Advocates RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/juliustrujillo/status/21512626592 Julius Trujillo

    RT @jaybaer: Which bothers you the most? The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/jackdean/status/21512629034 Jack Dean

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/matt_quin/status/21512743984 matt_quin

    a great quick read! RT @iabclondon: The 8 Wrong Questions PR Firms Are Asking About Social Media: http://ht.ly/2rsGs

  • http://twitter.com/wrencis/status/21512814977 Wrencis Johnson

    RT @nealschaffer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://ow.ly/2riKo (via @jaybaer) #socialmedia

  • http://twitter.com/lcs_workplace/status/21513254507 Stephanie V- LCS

    RT @matt_quin A great quick read! RT @iabclondon: The 8 Wrong Questions PR Firms Are Asking About Social Media: http://ht.ly/2rsGs

  • http://twitter.com/cnahil/status/21513485689 chris nahil

    True, tho wrong Qs often come frm exec/client RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/socialmedia_jpn/status/21513571850 Social Media Lab

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/cqZ1Sn #socialmedia #smm

  • http://twitter.com/sarahd423/status/21513655316 Sarah Davis

    RT @elizabethsosnow: The 8 Wrong Questions PR Firms Are Asking About Social Media via @jaybaer http://bit.ly/cUZS8A (amen, brother)

  • http://www.socialreflections.com Shailesh

    I would say these are not necessarily limited to PR. The marketing department of any company and many marketing agencies are in the same boat. I like ho you rephrase the question into more of an outcome oriented understanding of social media, vs. just a execution for the sake of execution mindset.

  • http://www.socialreflections.com Shailesh

    I would say these are not necessarily limited to PR. The marketing department of any company and many marketing agencies are in the same boat. I like ho you rephrase the question into more of an outcome oriented understanding of social media, vs. just a execution for the sake of execution mindset.

  • http://twitter.com/perksconsulting/status/21514064865 PerksConsulting

    The 8 Wrong Questions PR Firms Are Asking About Social Media (@jaybaer) http://bit.ly/bFVJmq

  • http://twitter.com/andrewschiestel/status/21514625706 Andrew Schiestel

    RT @matt_quin: a great quick read! RT @iabclondon: The 8 Wrong Questions PR Firms Are Asking About Social Media: http://ht.ly/2rsGs

  • http://twitter.com/kyleedecker/status/21515012813 kylee decker

    RT @jaybaer: Which bothers you the most? The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/mommyblogexpert/status/21515769877 Janis Brett Elspas

    RT @SocialMedia411: The 8 Wrong Questions PR Firms Are Asking About Social Media (Jay Baer): http://bit.ly/ddPEQ3

  • http://twitter.com/chloegiard/status/21515788805 Giard Chloé

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • Esnelz

    Integrated marketing in the watch word of future touch. It isnt about whether social media belongs under PR or digital or marketing or whatever. It is about what you are trying to accomplish, what is the target market, why should they engage, where does this fit in the big marketing picture etc. As a principal of a digital agency I am going to make sure my staff reads this as we get asked those same questions and I guarantee we don't answer them as well as Jay does above.

  • http://twitter.com/socialmktg_am/status/21516477297 Ann Marie Bland

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq #pr #prchat

  • http://twitter.com/apolloldn/status/21516863490 Apollo

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://is.gd/encf1

  • http://twitter.com/imagerymktgroup/status/21516864797 Imagery Marketing

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/michelehinojosa/status/21516904800 Michele Hinojosa

    RT @jaybaer: Which bothers you the most? The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/nyuheymancenter/status/21516965484 NYU Heyman Center

    RT @SocialMedia411: The 8 Wrong Questions PR Firms Are Asking About Social Media (Jay Baer): http://bit.ly/ddPEQ3

  • http://twitter.com/salessafari/status/21517020557 Tricia Braden

    RT @MackCollier: The 8 wrong questions PR firms are asking about social media by @jaybaer – http://ow.ly/2rgLr

  • http://twitter.com/mdniu/status/21517657594 Rick…HD

    rt@jasonfalls ur PR firm is asking these qs about social media? they're doing it wrong.(But the right Qs are here:) http://ar.gy/13r #in

  • http://twitter.com/normannaylor/status/21518131449 Norman Naylor

    RT @nealschaffer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://ow.ly/2riKo (via @jaybaer) #socialmedia

  • http://twitter.com/normannaylor/status/21518131449 Norman Naylor

    RT @nealschaffer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://ow.ly/2riKo (via @jaybaer) #socialmedia

  • http://twitter.com/billshares/status/21518311843 Bill Paulk

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://ping.fm/3UiGz

  • http://twitter.com/adhumlen/status/21518414469 Anneliza Humlen

    So well said! The 8 wrong questions #PR firms are asking about #Social_media via @JayBaer http://ow.ly/2rsw3 #brand #cmo

  • http://twitter.com/leslieajoy/status/21518414613 Leslie A. Joy

    RT @AmberCadabra: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq < Reading now.

  • http://twitter.com/raniawreikat/status/21518537620 Rania Al Wreikat

    RT @SocialMedia411: The 8 Wrong Questions PR Firms Are Asking About Social Media (Jay Baer): http://bit.ly/ddPEQ3

  • http://twitter.com/ijosch/status/21518892393 Johan Schullström ツ

    Good stuff! RT @NealSchaffer The 8 Wrong Questions PR Firms Are Asking About Social Media http://ow.ly/2riKo (via @jaybaer) #socialmedia

  • http://twitter.com/racepointgroup/status/21519011736 Ginger Lennon

    Couldn't agree more, Jay! RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/alexacoughlin/status/21519138381 Alexa Coughlin

    Good read! RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq #socialmedia

  • http://twitter.com/jenika29/status/21519483603 Jenika

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/9ohcLw Great stuff!

  • http://twitter.com/mariawpropr/status/21519684102 Maria Sass

    RT @JasonFalls: If your PR firm is asking these questions about social media, they're doing it wrong. (But the right Qs are here:) http://ar.gy/13r

  • http://twitter.com/joshva/status/21520237682 Joshva

    The 8 Wrong Questions PR Firms Are Asking About Social Media | PR 2.0 | Social Media Consulting – Convince & Convert http://bit.ly/93hxS0

  • http://twitter.com/nicmcc/status/21520244433 Nicole McCleaf

    8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq (via @jaybaer)

  • http://twitter.com/mkanala/status/21520330844 Markku Kanala

    RT @jaybaer: 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/slightlyserious/status/21520339503 Amanda S

    RT @nicmcc: 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq (via @jaybaer)

  • http://twitter.com/myreactiveone/status/21520356933 Toño Hernández

    RT @jaybaer: 8 Wrong Questions #PR Firms Are Asking About #SocialMedia http://bit.ly/bFVJmq

  • http://twitter.com/wisepr/status/21520379416 wisepr

    RT @jaybaer: 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/ralphdegeus/status/21520478974 Ralph de Geus

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/donnathach/status/21520523707 Donna Thach

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/haruntasci/status/21520534538 Harun Tasci

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq (via @jaybaer)

  • http://twitter.com/hma_pr/status/21520609072 HMA Public Relations

    thx to you, we're def asking better questions. RT @jaybaer: 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/gebl/status/21520784792 gabriel lawrence

    RT @nicmcc: 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq (via @jaybaer)

  • http://twitter.com/halfcenturyman/status/21520806512 Kevin Kirkpatrick

    RT @DanielHindin: Good one from @jaybaer — The 8 Wrong Questions PR Firms Are Asking About Social Media: http://bit.ly/bXN4G7

  • http://twitter.com/mitchwagner/status/21521131031 Mitch Wagner

    RT @nicmcc: 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq (via @jaybaer)

  • http://twitter.com/demonkid/status/21521288456 Eddy Sparks

    RT @nicmcc: 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq (via @jaybaer)

  • http://twitter.com/amandarwalsh/status/21521302046 Amanda Walsh

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/isthatwacked/status/21521304871 Raoul (JR) Duke

    RT @nicmcc: 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq (via @jaybaer)

  • http://twitter.com/espotlight/status/21521339380 Marketing

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bSlOhX

  • http://twitter.com/leehopkins/status/21521598169 LEE HOPKINS

    #socadl #smcadl RT @ESpotlight: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bSlOhX

  • http://twitter.com/lovinkat/status/21521627264 Kathy Lovin

    RT @ESpotlight: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bSlOhX

  • http://twitter.com/lyracomm/status/21521725376 Kim McLaughlin

    RT @jaybaer: 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/michaelpmalone/status/21521784624 Mike Malone

    RT @jaybaer: 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/jsafiari/status/21521787201 Jessica Safiari

    RT @AmandaRWalsh: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/advocacy99/status/21521805548 Craig Engesser

    @MedThink RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq great insight! Strategic thinking!

  • http://twitter.com/theprcoach/status/21521962957 Jeff Domansky

    Valuable #prtips #pr #pradvice post: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/avMRt5

  • http://twitter.com/godeck/status/21521976681 Hanny Godeck

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://ow.ly/18D4v0

  • http://twitter.com/lisadjenkins/status/21522002349 LisaDJenkins

    The 8 Wrong Questions PR Firms Are Asking About Social Media from @JayBaer http://ow.ly/2ryLX (via @LisaGerber)

  • http://twitter.com/sprtsmktgprof/status/21522076452 Rich Campbell

    Social Media thoughtful questions: http://lnkd.in/zDUuyH

  • http://twitter.com/lisa_in_wi/status/21522080543 Lisa Frymark

    The 8 Wrong Questions PR Firms Are Asking About Social Media – http://bit.ly/bFVJmq

  • http://twitter.com/tina_caviness/status/21522101693 Tina

    RT @LisaDJenkins: The 8 Wrong Questions PR Firms Are Asking About Social Media from @JayBaer http://ow.ly/2ryLX (via @LisaGerber)

  • http://twitter.com/rssirteubal/status/21522404527 Ignacio

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://ow.ly/18D3b2

  • http://twitter.com/rssirteubal/status/21522404527 Ignacio

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://ow.ly/18D3b2

  • http://twitter.com/sphoward/status/21522719139 Skip Howard

    RT @cubanalaf: Questions PR firms ask, and which ones they should be asking http://bit.ly/d3BZ1M

  • http://twitter.com/sphoward/status/21522719139 Skip Howard

    RT @cubanalaf: Questions PR firms ask, and which ones they should be asking http://bit.ly/d3BZ1M

  • http://twitter.com/marketingv3/status/21522718479 MarketingV3

    RT @cubanalaf: Questions PR firms ask, and which ones they should be asking http://bit.ly/d3BZ1M

  • http://twitter.com/marketingv3/status/21522718479 MarketingV3

    RT @cubanalaf: Questions PR firms ask, and which ones they should be asking http://bit.ly/d3BZ1M

  • http://twitter.com/dwa1sh/status/21522766339 Dan Walsh

    RT @ESpotlight: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bSlOhX

  • http://twitter.com/dwa1sh/status/21522766339 Dan Walsh

    RT @ESpotlight: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bSlOhX

  • http://twitter.com/maureenb2b/status/21522858672 maureenb2b

    OhMyYes: RT @DanielHindin: Good one from @jaybaer — The 8 Wrong Questions PR Firms Are Asking About Social Media: http://bit.ly/bXN4G7

  • http://twitter.com/maureenb2b/status/21522858672 maureenb2b

    OhMyYes: RT @DanielHindin: Good one from @jaybaer — The 8 Wrong Questions PR Firms Are Asking About Social Media: http://bit.ly/bXN4G7

  • http://twitter.com/esnelz/status/21522919747 Eric Snelz

    RT @jaybaer: 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/esnelz/status/21522919747 Eric Snelz

    RT @jaybaer: 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/smithtempe/status/21523150329 smithtempe

    This is brilliant. RT @jaybaer: 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/jkruchoski/status/21523678108 Jesse Kruchoski

    RT @sprtsmktgprof: Social Media thoughtful questions: http://lnkd.in/zDUuyH

  • http://twitter.com/irwebreport/status/21523772867 Dominic Jones

    RT @ThePRCoach: Valuable #prtips #pr #pradvice post: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/avMRt5

  • http://twitter.com/frank_tentler/status/21523822342 Frank Tentler

    RT @godeck: The 8 Wrong Questions PR Firms Are Asking About Social Media http://ow.ly/18D4v0

  • http://twitter.com/amypr/status/21524714033 Amy Linert

    Agree a ton with this. RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/top5jamaica/status/21525244929 Sandor Panton

    RT @gayletrini: RT @brett: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq (via @jaybaer)

  • http://twitter.com/tweetmaker/status/21525285795 Jim Alexander

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/cYOKB7 via @jaybaer

  • http://twitter.com/5wa/status/21526365995 5WA – Rob

    "The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/cYOKB7 via @jaybaer" -@tweetmaker

  • http://twitter.com/waxgirl333 waxgirl333

    Davina – you're right, marketing communications is probably a better 'umbrella' title. I tend to use the broader definition of public relations – managing relationships with all of the brand or company's key publics – although most people just think of it as media relations (really just a small part of what we do) So marcomm always seems to be a common term everyone understands.

  • http://twitter.com/inceptresults/status/21528888665 Incept

    “The 8 Wrong Questions PR Firms Are Asking About Social Media” http://ow.ly/2rj7e

  • http://twitter.com/techguerilla/status/21529354543 Matt Ridings

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/socialmedianz/status/21529619108 Social Media NZ

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/an7VDU http://ow.ly/18D9yN

  • http://twitter.com/alexwood15/status/21529678505 alex wood

    8 wrong things PR firms are asking about socail media from Jay baer – quite brilliant http://bit.ly/cd8Iay

  • http://twitter.com/bdcanswers/status/21529678697 Business.com Answers

    RT @techguerilla: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq ^hc

  • http://twitter.com/suzannekendrick/status/21529884904 Suzanne Kendrick

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://ow.ly/2rsY4 @jaybaer

  • http://twitter.com/iabc_cwr/status/21531709716 IABC CWR

    RT @iabclondon: The 8 Wrong Questions PR Firms Are Asking About Social Media: http://ht.ly/2rsGs

  • http://twitter.com/johnkoht/status/21535186655 John Koht

    The 8 Wrong Questions PR Firms Are Asking About Social Media – http://jko.ht/bj

  • http://twitter.com/j_beauchamp/status/21536078478 John Beauchamp

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/cl2UIv

  • http://twitter.com/brett/status/21537649174 Brett Petersel

    ICYMI: 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq (via @jaybaer)

  • http://twitter.com/yourpromotion/status/21538551758 PromotingYou

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/bgeyser/status/21538582940 Brian Geyser, APRN

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://ff.im/-poK52

  • http://twitter.com/uboon2/status/21539104916 Chad

    RT @techguerilla: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/redsyn/status/21539104983 Chad Bookidis

    RT @techguerilla: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/pops131/status/21539482656 pops

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/srstran/status/21541424566 Sharon Strandberg

    The 8 Wrong Questions PR Firms Are Asking About Social Media – http://bit.ly/bFVJmq @jaybaer

  • http://twitter.com/srstran/status/21541424566 Sharon Strandberg

    The 8 Wrong Questions PR Firms Are Asking About Social Media – http://bit.ly/bFVJmq @jaybaer

  • http://twitter.com/srstran/status/21541424566 Sharon Strandberg

    The 8 Wrong Questions PR Firms Are Asking About Social Media – http://bit.ly/bFVJmq @jaybaer

  • http://twitter.com/markwschaefer/status/21541733585 Mark Schaefer

    A superb post by @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/barry_brown/status/21542020581 barry brown

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/rachelsegal/status/21542165323 Rachel Segal

    RT @jaybaer: Which bothers you the most? The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/tbusbey/status/21542170227 Tim Busbey

    RT @markwschaefer: A superb post by @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/socialmedia247/status/21542369232 socialmedia247

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/an7VDU: The 8 Wrong Questio… http://bit.ly/9WFD6G #socialmedia

  • http://twitter.com/socialmedia247/status/21542369232 socialmedia247

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/an7VDU: The 8 Wrong Questio… http://bit.ly/9WFD6G #socialmedia

  • http://twitter.com/marissatree/status/21544116267 Marissa Tree

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq (via @unmarketing)

  • http://twitter.com/sarah_bernstein/status/21544186815 Sarah Bernstein

    Agreed! RT @unmarketing Golden RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/justinrfrench/status/21544279820 Justin R French

    The 8 Wrong Questions PR Firms Are Asking About Social Media – http://bit.ly/bFVJmq

  • http://twitter.com/summertweet/status/21544294310 Summer

    GOOD. RT @unmarketing: Golden RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/buddah67/status/21544488443 MC the Buddah

    RT @unmarketing: Golden RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/bobbypulte/status/21544553075 Bobby Pulte

    RT @unmarketing: Golden RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/caroljsroth/status/21544574959 Carol Roth

    RT @unmarketing: Golden RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/mrjoshthomas/status/21544768637 Josh Thomas

    Currently reading The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq by @jaybaer

  • http://twitter.com/vangerwen/status/21544817281 Corinna vanGerwen

    I hear these wrong Qs often. RT @unmarketing The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/yourfate/status/21544875945 Shadi Sakr

    RT @unmarketing: Golden RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/westowncdc/status/21544959023 Westown CDC

    RT @InceptResults: “The 8 Wrong Questions PR Firms Are Asking About Social Media” http://ow.ly/2rj7e

  • http://twitter.com/allisonguerra/status/21545014585 Allison Guerra

    RT @unmarketing: Golden RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/eportelance/status/21545104236 Eric Portelance

    RT @unmarketing: Golden RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/enigma_agency/status/21545122245 Alexandra Kubrak

    RT @unmarketing: Golden RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/alexdiz/status/21545416651 Alex Diz

    RT @caroljsroth @unmarketing: Golden @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/kimbrater/status/21545677863 Kim Brater

    PR 2.0 – Are you asking your clients the right questions? Check out @jaybaer's post for the the top 8 wrong questions. http://bit.ly/a8iYp9

  • http://twitter.com/anthillmktg/status/21545791874 Ant Hill Marketing

    PR 2.0 – Are you asking your clients the right questions? Check out @jaybaer's post for the the top 8 wrong questions. http://bit.ly/a8iYp9

  • http://twitter.com/dan_l/status/21546134078 Dan Levy

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/smmguide/status/21546267952 Social Media Guide

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/javifgomez/status/21546429811 Javier Gómez

    RT @smmguide: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/arniek/status/21546702526 Arnie Kuenn

    RT @unmarketing: Golden RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/choypw/status/21546816847 Daryl Choy

    RT @unmarketing: Golden RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/blakelandau/status/21547582426 BlakeLandau

    RT @unmarketing: Golden RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/jswolfe/status/21548552259 jswolfe

    The 8 Wrong Questions PR Firms Are Asking About Social Media – http://bit.ly/bFVJmq Thanks #jaybaer

  • http://twitter.com/edelman_india/status/21549304541 Edelman India

    Simple and sensible: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/cyy8AC by @jaybaer

  • http://twitter.com/sameganegie/status/21549565396 Sam Ganegie

    RT @unmarketing: Golden RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/shahidm/status/21549607326 shahidm

    Crisp!RT @Edelman_India: Simple and sensible: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/cyy8AC by @jaybaer

  • http://twitter.com/shahidm/status/21549607326 shahidm

    Crisp!RT @Edelman_India: Simple and sensible: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/cyy8AC by @jaybaer

  • http://twitter.com/jimgardner/status/21549957877 Jim Gardner

    RT @unmarketing: Golden RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/jimgardner/status/21549957877 Jim Gardner

    RT @unmarketing: Golden RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/graces35/status/21549997848 Grace S

    RT @unmarketing: Golden RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/graces35/status/21549997848 Grace S

    RT @unmarketing: Golden RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/sunaomunakata/status/21553126105 宗像 淳

    PR会社がソーシャルメディアを使う時に注意すべき点。英語ですが、良い記事です。RT The 8 Wrong Questions PR Firms Are Asking About Social Media http://ow.ly/2rGuO

  • http://twitter.com/cmyksolutions/status/21553194050 Ben Baker

    RT @caroljsroth: RT @unmarketing: Golden RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/megwildrick/status/21553675591 megwildrick

    RT @markwschaefer: A superb post by @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/catetv/status/21553811028 CateTV

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/suzannelahaije/status/21554064570 Suzanne Lahaije

    RT @socialmedia247: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/an7VDU: The 8 Wrong Questio… http://bit.ly/9WFD6G #socialmedia

  • http://www.heartyimc.com Sharon

    Asking the right question has always been and will always be the 'holy grail' – it is darn hard to get it right and you have clearly demonstrated how easy it is to get it wrong – context is everything.

  • http://www.heartyimc.com Sharon

    Asking the right question has always been and will always be the 'holy grail' – it is darn hard to get it right and you have clearly demonstrated how easy it is to get it wrong – context is everything.

  • http://twitter.com/maggieto/status/21554365978 Margarita Evtimova

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/elwirakotowska/status/21557585184 elwira kotowska

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://ow.ly/2rH9b #in

  • http://twitter.com/jamesaldouspr/status/21557968403 James Aldous

    RT @Apolloldn: The 8 Wrong Questions PR Firms Are Asking About Social Media http://is.gd/encf1

  • http://twitter.com/blogsoftheworld/status/21559300634 blogs of the world

    These are all fairly evenly distributed, from my experience – not all agencies are asking… http://reduce.li/jjnhb1 #asking

  • http://twitter.com/blogsoftheworld/status/21559300634 blogs of the world

    These are all fairly evenly distributed, from my experience – not all agencies are asking… http://reduce.li/jjnhb1 #asking

  • http://twitter.com/darren_moloney/status/21559761868 Darren Moloney

    8 wrong questions EVERYONE is asking about Social Media… http://fb.me/FTxZcP1b

  • http://twitter.com/sharonhearty/status/21559762784 Sharon Hearty

    http://bit.ly/d11fYO asking the right questions has always been the hard part of anything. Worth keeping these as a reminder.

  • http://twitter.com/heatherjcarr/status/21560129927 Heather Carr

    RT @sharonhearty: http://bit.ly/d11fYO asking the right questions has always been the hard part of anything. Worth keeping these as a reminder.

  • http://twitter.com/socialmedianz/status/21561144727 Social Media NZ

    RT @sharonhearty: http://bit.ly/d11fYO asking the right questions has always been the hard part of anything. Worth k… http://ow.ly/18DsyB

  • http://twitter.com/gemmawent/status/21563289201 Red Cube Marketing

    Not all PR firms » The 8 Wrong Questions PR Firms Are Asking About Social Media http://ow.ly/2ryUU

  • http://twitter.com/somechum/status/21563363055 Mike Plotnick

    RT @GemmaWent: Not all PR firms » The 8 Wrong Questions PR Firms Are Asking About Social Media http://ow.ly/2ryUU

  • http://twitter.com/alexlgeorgiou/status/21563580714 Alex Georgiou

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bMLxPX

  • http://twitter.com/selenachanlive/status/21563581667 Selena Chan

    Not all PR firms: The 8 Wrong Questions PR Firms Are Asking About Social Media http://ow.ly/2ryUU thanks for sharing @GemmaWent

  • http://twitter.com/nick_at_gorkana/status/21563885865 Nick Thorpe

    RT @GemmaWent: Not all PR firms » The 8 Wrong Questions PR Firms Are Asking About Social Media http://ow.ly/2ryUU

  • http://twitter.com/georgiec/status/21564287730 George Coates

    RT @SelenaChanLive: Not all PR firms: The 8 Wrong Questions PR Firms Are Asking About Social Media http://ow.ly/2ryUU thanks for sharing @GemmaWent

  • http://twitter.com/katharinawin/status/21564463678 Katharina Winkler

    RT @nick_at_gorkana: RT @GemmaWent: Not all PR firms » The 8 Wrong Questions PR Firms Are Asking About Social Media http://ow.ly/2ryUU

  • http://twitter.com/gustavbergman/status/21565444694 Gustav Bergman

    The 8 Wrong Questions PR Firms Are Asking About Social Media | PR 2.0 | Social Media Consultin… http://bit.ly/aeA4fe

  • http://twitter.com/lewisprfrance/status/21565755504 LEWIS PR France

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bXN4G7

  • http://twitter.com/raxlakhani/status/21566141445 Rax Lakhani

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/yuuyanakamura/status/21566171016 中村 友也

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://ow.ly/2rGuO

  • http://twitter.com/mattlawton/status/21566704210 Matt Lawton

    RT @raxlakhani: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/mustafaduran/status/21567689473 Mustafa Duran

    The 8 Wrong Questions #PR Firms Are Asking About Social Media http://bit.ly/dC3V3o #socialmedia

  • http://twitter.com/ellen_spenceley/status/21568250866 ellen spenceley

    RT @lewisprfrance: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bXN4G7

  • http://twitter.com/critiques4geeks/status/21569610497 Stephanie inNewYork

    RT @SocialMedia411: The 8 Wrong Questions PR Firms Are Asking About Social Media (Jay Baer): http://bit.ly/ddPEQ3

  • http://twitter.com/priteshpatel9/status/21571268918 Pritesh Patel

    RT @ESpotlight: The 8 Wrong Questions PR Firms Are Asking About Social Media – http://bit.ly/bSlOhX

  • http://twitter.com/renato71/status/21571320106 Renato v Bloemenhuis

    RT @ESpotlight: The 8 Wrong Questions PR Firms Are Asking About Social Media – http://bit.ly/bSlOhX

  • http://twitter.com/pauleycreative/status/21571817436 Nick Pauley

    RT @priteshpatel9: RT @ESpotlight: The 8 Wrong Questions PR Firms Are Asking About Social Media – http://bit.ly/bSlOhX

  • http://twitter.com/ratothebec/status/21572004102 Rebecca Neufeld

    RT @markwschaefer: A superb post by @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/lauraconrardy/status/21572545381 Laura Conrardy

    RT @PauleyCreative: RT @priteshpatel9: RT @ESpotlight: The 8 Wrong Questions PR Firms Are Asking About Social Media – http://bit.ly/bSlOhX

  • http://twitter.com/korlarps/status/21574802691 Korlarp S.

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/randymatheson/status/21575789269 Randy Matheson

    The 8 Wrong Questions PR Firms Are Asking About Social Media | Convince & Convert http://bit.ly/9Bkcd6

  • http://twitter.com/beth_warren/status/21575935744 Beth Warren

    RT @randymatheson: The 8 Wrong Questions PR Firms Are Asking About Social Media | Convince & Convert http://bit.ly/9Bkcd6

  • http://twitter.com/14monthsto50/status/21575949046 Lisa McGoldrick

    RT @randymatheson: The 8 Wrong Questions PR Firms Are Asking About Social Media | Convince & Convert http://bit.ly/9Bkcd6

  • http://twitter.com/wondermoms_ca/status/21575957773 WonderMoms.ca

    RT @randymatheson: The 8 Wrong Questions PR Firms Are Asking About Social Media | Convince & Convert http://bit.ly/9Bkcd6

  • http://www.convinceandconvert.com jaybaer

    I know what you're saying, but I don't believe that social media is inexorably under the umbrella of PR. I believe – as do many – that PR is the best possible place to oversee social initiatives. But, PR professionals still need to earn that right. Too many of the traditional PR tactics are by definition not social. The evolution continues.

  • http://www.convinceandconvert.com jaybaer

    Thanks Sharon. It is hard indeed. If it was easy, I'd have no blog posts to write.

  • http://twitter.com/bezier_branding/status/21576348030 BezierBrandingDesign

    RT @randymatheson: The 8 Wrong Questions PR Firms Are Asking About Social Media | Convince & Convert http://bit.ly/9Bkcd6 (via @beth_warren)

  • http://www.convinceandconvert.com jaybaer

    Thanks very much. I appreciate you thinking highly enough of the post to share it with your team. I concur that integrated marketing is ultimately the answer, but unfortunately the marketing industry has been talking about integration for 20 years, and it's still not really there yet. Maybe someday.

  • http://twitter.com/dsgnnetwork/status/21576431946 DSGN network

    RT @beth_warren: RT @randymatheson: The 8 Wrong Questions PR Firms Are Asking About Social Media | Convince & Convert http://bit.ly/9Bkcd6

  • http://www.convinceandconvert.com jaybaer

    Indeed. They apply to a broader audience than just PR.

  • http://www.convinceandconvert.com jaybaer

    Yes, there's been some debate in the last couple years about how much an agency's social and digital presence should impact how they are perceived by potential clients as experts in that area. The firm you used to be with didn't have a website for a while. Do you think that hurt?

  • http://www.convinceandconvert.com jaybaer

    We ask them what blogs they are reading.

  • http://www.convinceandconvert.com jaybaer

    I want to make a poster and sell it!

  • http://www.convinceandconvert.com jaybaer

    Very soon, every company will be its own TV station, and its own magazine. Lots of implications for that.

  • http://www.convinceandconvert.com jaybaer

    Yes Jonny. The first thing I tell my agency clients is to forget what they think of as “normal” services for an agency to provide.

  • http://www.convinceandconvert.com jaybaer

    Hugs and kisses to you Steve. You nailed it. Hiring a guru won't make the PR agency social, anymore than hiring gurus made ad agencies digital a decade ago.

  • http://www.convinceandconvert.com jaybaer

    Ouch.

  • http://www.convinceandconvert.com jaybaer

    You're absolutely right Adam, and several commenters (thanks to you all) have mentioned that clients are the culprit in some cases. True. But, as marketing professionals I feel the burden of education – the burden of Convincing & Converting (if you'll excuse the reference) is ours.

  • http://www.convinceandconvert.com jaybaer

    Mark, the biggest misconception about social media is that it's fast. When in fact, it's perhaps the slowest detonating of all marketing approaches.

    • http://keenpath.com/ Mark Mathson

      Thanks for your feedback on my comment Jay. Agreed.

  • http://www.convinceandconvert.com jaybaer

    Thanks Nikki. I'm trying wherever possible to not just take people to task, but to help find answers. I don't always succeed, but I'm trying. You're either part of the problem, or part of the solution. I'm hoping to be the latter.

  • http://www.convinceandconvert.com jaybaer

    The challenge is that clients often are educated by the mainstream and business press, who have done a terrible job of talking about social media strategy and long-term customer engagement. It's just Skittles this, and Foursquare that. I know they need to sell magazines or whatever, but there's more to this Facebook ads and coupons.

  • http://www.convinceandconvert.com jaybaer

    For certain you want to pay attention to followers, fans, friends, but too often they are used as THE success metric, when they clearly are not tied to business outcomes in a linear fashion. They are good secondary metrics, like page views.

  • http://www.convinceandconvert.com jaybaer

    I like your approach Erica, and it's the same one I try to implement with my agency clients. Get everyone in the firm up to speed at a 70% level, and then have some additional subject matter experts within the staff.

  • http://www.convinceandconvert.com jaybaer

    Exactly. I really and truly believe that eventually we'll come to realize that social media as a vehicle is better for loyalty than for sales.

  • http://www.convinceandconvert.com jaybaer

    I agree Linda. Phoenix is blessed with a lot of PR folks in all sizes of firms, and even corporate side, that really see where all of this is headed.

  • http://www.convinceandconvert.com jaybaer

    I love your piece. Excellent job.

  • http://www.convinceandconvert.com jaybaer

    I will definitely be heading up to Chicago. Amber Naslund, with whom I'm writing a book, is there. I'm also looking to generate some client work up there, given its new proximity to me.

  • http://www.convinceandconvert.com jaybaer

    Good point about practicing what they preach. Check out Daniel Lemin's comment above. You're on the same page.

  • http://twitter.com/watersdenison/status/21577543921 WatersDenison

    RT @randymatheson: The 8 Wrong Questions PR Firms Are Asking About Social Media | Convince & Convert http://bit.ly/9Bkcd6 (via @beth_warren)

  • http://twitter.com/ashmolaei/status/21578467246 Ash Molaei

    RT @NealSchaffer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://ow.ly/2riKo (via @jaybaer) #socialmedia

  • http://twitter.com/punitsthankiya/status/21578963411 Punit Sthankiya

    RT @NealSchaffer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://ow.ly/2riKo (via @jaybaer) #socialmedia

  • http://twitter.com/brunetgarcia/status/21579013356 Brunet-García

    The 8 Wrong Questions PR Firms Are Asking About Social Media—http://ht.ly/2rQhz (via @jaybaer)

  • http://twitter.com/jaxphilville/status/21579109703 JaxPHILville

    RT @brunetgarcia: The 8 Wrong Questions PR Firms Are Asking About Social Media—http://ht.ly/2rQhz (via @jaybaer)

  • http://twitter.com/omarrcantu/status/21579523218 Omarr Cantu

    RT @brunetgarcia: The 8 Wrong Questions PR Firms Are Asking About Social Media—http://ht.ly/2rQhz (via @jaybaer)

  • http://twitter.com/deakaz/status/21579710683 Craig Deakin

    RT @jaybaer 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • susanbaier

    You should! It'd sell like hotcakes!

  • susanbaier

    You should! It'd sell like hotcakes!

  • susanbaier

    You should! It'd sell like hotcakes!

  • susanbaier

    You should! It'd sell like hotcakes!

  • http://twitter.com/susuh/status/21581638814 Susuh

    "The 8 #Wrong Questions #PR Firms Are Asking About #SocialMedia" @JayBaer http://bit.ly/aECyZ9

  • http://twitter.com/christinekorda/status/21582994741 Women Social Media

    The 8 Wrong Questions PR Firms Are Asking About #SocialMedia http://bit.ly/91f5ey via @addthis – there r no #socialmedia gurus is the answer

  • http://twitter.com/twittwoch/status/21583515352 Twittwoch e.V.

    "The 8 #Wrong Questions #PR Firms Are Asking About #SocialMedia" @JayBaer http://bit.ly/aECyZ9

  • http://twitter.com/prsacolo/status/21583915436 prsacolo

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://ht.ly/2rN6W

  • http://twitter.com/dfkom/status/21584072664 dfkom

    RT @Twittwoch: "The 8 #Wrong Questions #PR Firms Are Asking About #SocialMedia" @JayBaer http://bit.ly/aECyZ9

  • http://twitter.com/jodykoehler/status/21584111391 jodykoehler

    Great stuff by @Jaybaer! 'The 8 Wrong Questions PR Firms Are Asking About Social Media' http://bit.ly/bXN4G7 #PR

  • http://twitter.com/michaelcayley/status/21584224744 michaelcayley

    Gr8 stuff by @Jaybaer! 'The 8 Wrong Questions PR Firms Are Asking About Social Media' http://bit.ly/bXN4G7 #PR (via @jodykoehler) #humberPR

  • L Harding

    Nice job shifting the paradigm.

  • L Harding

    Nice job shifting the paradigm.

  • http://twitter.com/elleccom/status/21584548061 Elle

    R firms are sometimes turning over inquisitional rocks that do not
    portray them as strategic caretakers of… http://fb.me/zppDhEhP

  • http://twitter.com/elleccom/status/21584606152 Elle

    PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of… http://fb.me/Ga6SZoU7

  • http://twitter.com/jlangford/status/21585012583 JLangford

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://ow.ly/2rUm4

  • http://twitter.com/amysept/status/21585405987 Amy Sept

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq (via @unmarketing, RT @jaybaer)

  • http://twitter.com/andyhuckaba/status/21585903494 andyhuckaba

    RT @JLangford: The 8 Wrong Questions PR Firms Are Asking About Social Media http://ow.ly/2rUm4

  • http://twitter.com/paulhelmick/status/21586512346 Paul Helmick

    The 8 Wrong Questions PR Firms Are Asking About Social Media – http://bit.ly/bSlOhX RT @ESpotlight:

  • http://twitter.com/petulla/status/21586851295 Aly Petulla

    RT @paulhelmick: The 8 Wrong Questions PR Firms Are Asking About Social Media – http://bit.ly/bSlOhX RT @ESpotlight:

  • http://twitter.com/regroupinc/status/21587730930 regroup

    8 wrong questions PR firms are asking about social media: http://bit.ly/bZhhWJ

  • http://twitter.com/dalemryan/status/21587890350 Dale Ryan

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/dalemryan/status/21587890350 Dale Ryan

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/angela0919/status/21590899687 Angela Marie

    RT @PRSAcolo: The 8 Wrong Questions PR Firms Are Asking About Social Media http://ht.ly/2rN6W

  • http://twitter.com/ekinread/status/21592606340 Emily Kinread

    The 8 Wrong Questions PR Firms Are Asking About Social Media: http://bit.ly/aAyYsu

  • http://twitter.com/DavidMurdico David Murdico

    Question 3 is right on. By optimizing videos so that customers can find them in search results you will end up with a more targeted and engaged group of viewers overall.

  • http://twitter.com/marciseoer/status/21592751862 Marci Rosenblum

    The 8 Wrong Questions PR Firms Are Asking About Social Media – http://bit.ly/bFVJmq #fb #in #pr #sm

  • http://twitter.com/marciseoer/status/21592789179 Marci Rosenblum

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://lnkd.in/4yvCNa

  • http://twitter.com/decyberdiva/status/21592936849 Delaware Cyberdiva

    PUBLIC RELATIONS: Here are a few tips on the right and wrong ways to use social media. http://lnkd.in/eGXRJU

  • http://twitter.com/scootermcc40/status/21592985484 Scott McCandless

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/linhar/status/21592991635 Linda Harding

    Great article! ~The 8 Wrong Questions PR Firms Are Asking About Social Media – http://bit.ly/bFVJmq # Marketing

  • http://twitter.com/linhar/status/21593183673 Linda Harding

    Wow! ~The 8 Wrong Questions PR Firms Are Asking About Social Media – http://bit.ly/bFVJmq

  • http://twitter.com/arom1000/status/21593204675 Alex Romano

    8 #socialmedia mistakes made by PR firms – http://bit.ly/8XBRxx – #sm #smm #marketing

  • http://twitter.com/frasermatthew/status/21593399501 Matthew Fraser

    The Wrong Questions PR Firms Are Asking About Social Media – http://bit.ly/bFVJmq

  • http://twitter.com/patricklundbom/status/21593507082 Patrick Lundbom

    8 social-media mistakes made by PR firms http://bit.ly/dqESyS #SocialMedia #PR

  • http://twitter.com/tbilly/status/21593621890 Theresa Billy

    Are you asking the "right" questions?:
    http://lnkd.in/7MU5t9

  • http://twitter.com/nicoleprice/status/21593645305 nicoleprice

    Good Information! http://lnkd.in/NQFXpM

  • http://twitter.com/nicholaseber/status/21593653254 Nick Eber

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/iabcoc/status/21593868955 IABC Orange County

    Good perspective. RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/michagoddard/status/21593905687 Micha Goddard

    The wrong questions we ask about social media… http://bit.ly/aAyYsu

  • http://twitter.com/diapmedia/status/21593924119 DIAP Media

    RT @jaybaer: 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/fuse5/status/21594042237 Fuse 5

    Good blog post on the questions that should — but often don't — drive social media campaigns. http://ow.ly/2rZ99

  • http://twitter.com/writeousoutrage/status/21594042832 Doug Williams

    Good blog post on the questions that should — but often don't — drive social media campaigns. http://ow.ly/2rZee

  • http://twitter.com/srrp/status/21596057954 SRRP
  • http://twitter.com/stephanekoch/status/21596119683 stephane koch

    The 8 Wrong Questions PR Firms Are Asking About Social Media | PR 2.0 http://bit.ly/bYCDl7 #SocialMedia #PR

  • http://twitter.com/genevapressclub/status/21596120523 Geneva Press Club

    The 8 Wrong Questions PR Firms Are Asking About Social Media | PR 2.0 http://bit.ly/bYCDl7 #SocialMedia #PR

  • http://twitter.com/sophiejodouin/status/21596141942 SophieJodouin

    RT @MediaMiser: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/wvudmc/status/21596161692 Kristen Wilkerson

    The 8 Wrong Questions PR Firms Are Asking About Social Media | PR 2.0 http://bit.ly/bYCDl7

  • http://twitter.com/worob/status/21596210709 Andrew Worob

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/remarkmarketing/status/21596345081 Brian Hansford

    Excellent:The 8 Wrong Questions PR Firms Are Asking About Social Media http://ow.ly/2rYrm RT @oomphgroup @jaybaer @amysept @unmarketing

  • http://twitter.com/zephyr47/status/21596344416 Zephyr 47

    Excellent:The 8 Wrong Questions PR Firms Are Asking About Social Media http://ow.ly/2rYrm RT @oomphgroup @jaybaer @amysept @unmarketing

  • http://twitter.com/wesleymallette/status/21596377326 Wesley Mallette

    Great Post! RT @Worob: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/presslift/status/21596485428 PressLift

    The 8 Wrong Qs PR Firms Are Asking About Social Media by @jaybaer http://bit.ly/aQtzrx <= "What's the hot new trend?" Facebook Places!

  • http://twitter.com/annjohnsonsea/status/21596638426 Ann Johnson

    The 8 Wrong Questions PR Firms Are Asking About Social Media | PR 2.0 | Social Media Consulting – Convince & Convert http://bit.ly/9ohcLw

  • http://twitter.com/jeremyawilliams/status/21596970956 Jeremy A Williams

    The 8 wrong questions PR firms are asking about social media (via @jaybaer) http://icio.us/sg25ef

  • http://twitter.com/razorfish/status/21597009199 Razorfish

    8 questions you should not be asking about social (by @jaybaer) http://bit.ly/byrjBz ~@crys4pr

  • http://twitter.com/chrislclark/status/21597048371 Chris L Clark

    RT @wigsuperstore: 8 wrong questions pr firms are asking abt social media http://bit.ly/a05XL3

  • http://twitter.com/joannachampagne/status/21597058064 Joanna M. Champagne

    RT @razorfish: 8 questions you should not be asking about social (by @jaybaer) http://bit.ly/byrjBz ~@crys4pr

  • http://twitter.com/ejahrens/status/21597229503 Enrico Ahrens Solera

    @Israel_Garcia RT: @Arom1000: 8 #socialmedia mistakes made by PR firms – http://bit.ly/8XBRxx – #sm #smm #marketing”

  • http://twitter.com/mocamedia/status/21597256241 Gwendolyn Alston

    just a few of the answers to "8 Wrong Questions PR Firms Are Asking About Social Media". well worth reading http://ht.ly/2s105

  • http://twitter.com/hello/status/21597262841 David

    RT @Razorfish: 8 questions you should not be asking about social (by @jaybaer) http://bit.ly/byrjBz @crys4pr

  • http://twitter.com/brainygirlnyc/status/21597269374 Zarya Rubin

    What Not to Ask: 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq via @razorfish by @jaybaer #sm

  • http://twitter.com/citizengroup/status/21597414371 Citizen Group

    8 wrong questions PR firms are asking about social media http://tinyurl.com/34n262u

  • http://twitter.com/roosvanvugt/status/21597445109 Roos van Vugt

    @josgovaart @remcojanssen The 8 Wrong Questions PR Firms Are Asking About Social Media – http://bit.ly/bFVJmq

  • http://twitter.com/yinteract/status/21597488294 Ahmed Yearwood

    RT @Razorfish: 8 questions you should not be asking about social (by @jaybaer) http://bit.ly/byrjBz ~@crys4pr

  • http://twitter.com/tomgable/status/21597494326 tomgable

    Jay Baer: 8 wrong questions PR firms ask on social media. Non-PR pros add to it. http://bit.ly/cRg6HU #in

  • http://twitter.com/authenticpr/status/21597494435 Tom Gable

    Jay Baer: 8 wrong questions PR firms ask on social media. Non-PR pros add to it. http://bit.ly/cRg6HU #in

  • http://mightycaseymedia.wordpress.com MightyMouth

    Agree with you completely, particularly your points about creating relevant content and building authentic engagement, rather than spraying like-this and follow-me messages across the universe. Tell a great story, you will be found/liked/followed. Good communication strategy isn't brought to you by Twitter, you deliver relevant content to an audience using Twitter as a deployment platform. And Facebook. And email. And everywhere else. Don't babble..CONNECT.

  • http://twitter.com/bronnersxmas/status/21597720955 Bronner’s CHRISTmas

    The 8 Wrong Questions PR Firms Are Asking About Social Media … http://bit.ly/bXN4G7

  • http://twitter.com/kimijo/status/21597735548 Kimberly Coles

    RT @razorfish: 8 questions you should not be asking about social (by @jaybaer) http://bit.ly/byrjBz ~@crys4pr

  • http://twitter.com/charlylvt/status/21597922033 Charly Lammers van T

    Mooie post en oh zo waar! RT @roosvanvugt: The 8 Wrong Questions PR Firms Are Asking About Social Media – http://bit.ly/bFVJmq

  • http://twitter.com/stephaniesam/status/21598094100 Stephanie Miller

    Another great post by @jaybaer -including why pulling budget from email to support social is the wrong place to start. http://bit.ly/bXN4G7

  • http://twitter.com/davidginsburg/status/21598163853 David Ginsburg

    The 8 Wrong Questions PR Firms Are Asking About Social Media, via @jaybaer http://ht.ly/2s1vl <-It's all about perspective… #PR

  • http://twitter.com/caddymarketing/status/21598172268 Caddy Marketing

    Convince and Convert: #PR firms are asking 8 questions about #socialmedia — and they’re all wrong!; http://tinyurl.com/28qt34u #sm

  • http://twitter.com/iabc_cwr/status/21598204296 IABC CWR

    RT @iabcoc: Good perspective. RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/remcojanssen/status/21598225504 Remco Janssen

    The 8 Wrong Questions PR Firms Are Asking About Social Media – http://bit.ly/bFVJmq /via @roosvanvugt gezien nog niet gedeeld, thx!

  • http://twitter.com/pablodimeglio/status/21598342888 Pablo Di Meglio

    RT: @Razorfish: 8 questions you should not be asking about social (by @jaybaer) http://bit.ly/byrjBz EXCELENTE!!!

  • http://twitter.com/borndigitalnz/status/21598365920 Born Digital

    8 questions you should not be asking about social http://bit.ly/byrjBz

  • http://twitter.com/smallbizprxpert/status/21598598332 SmallBizPRXpert

    Great stuff! RT @Worob: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/lizallen/status/21599300099 Elizabeth Allen

    8 wrong ways of looking at Social Media, and what to do instead: http://ow.ly/2s2cq

  • http://twitter.com/teds027/status/21599314247 Ted S

    8 social-media mistakes made by PR firms http://bit.ly/a05XL3 [Point: think about the goal, not just getting #s] /via @ScottBerg

  • http://twitter.com/mlbee/status/21599582896 Meredith Bay

    Spot-on post by @jaybaer "The 8 Wrong Questions PR Firms Are Asking About Social Media" (I love #6!) http://bit.ly/c4dnPB

  • http://twitter.com/judybellem/status/21599611081 Judy Bellem

    Eight social-media mistakes made by PR firms (via Social Media Consulting) http://bit.ly/bPoVVM #SM #social

  • http://twitter.com/folliero/status/21599803667 Tricia Folliero

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/andrewcareaga/status/21599850449 Andrew Careaga

    Good stuff. RT @lizallen: 8 wrong ways of looking at Social Media, and what to do instead: http://ow.ly/2s2cq

  • http://twitter.com/sluedee/status/21600155569 Stephanie Luedee

    RT @MediaMiser: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/albertoferrer/status/21600264543 Alberto Ferrer

    RT @Razorfish: "8 questions you should not be asking about social (by @jaybaer) http://bit.ly/byrjBz ~@crys4pr"

  • http://twitter.com/paulprewitt/status/21600441293 Paul Prewitt

    Use social media to turn customers into advocates and you'll get more customers! See #7 on the list: http://ow.ly/2s2cq

  • http://twitter.com/robinyap/status/21600656397 Dr. Robin Yap

    The 8 Wrong Questions PR Firms Are Asking About Social Media -http://bit.ly/bQYj8e

  • http://twitter.com/jackmcoleman/status/21600713451 Jack Coleman

    The 8 Wrong Questions PR Firms Are Asking About Social Media – http://bit.ly/bFVJmq

  • http://twitter.com/bigbearmedia/status/21600759856 Big Bear Media

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq http://fb.me/EhqGvDRg

  • http://twitter.com/badouy/status/21601036688 Eliane El Badouy

    The 8 Wrong Questions PR Firms Are Asking About Social Media – http://bit.ly/bFVJmq

  • http://twitter.com/lpoolchamber/status/21601310229 Liverpool Chamber

    Eight wrong questions PR firms ask of social media: http://bit.ly/aAyYsu

  • http://twitter.com/socialmedia_jpn/status/21601311218 Social Media Lab

    The 8 Wrong Questions PR Firms Are Asking About Social Media | PR 2.0 | Social Media Consulting -… http://bit.ly/bGMRdv #socialmedia #smm

  • http://twitter.com/mindswing/status/21601312878 Barbara Fanning

    @smartbrief, @jaybaer – 8 social-media mistakes made by PR firms – http://bit.ly/brGAqA

  • http://twitter.com/sootangyuk/status/21601352152 Soo Tang Yuk

    RT @Christinekorda: The 8 Wrong Questions PR Firms Are Asking About #SocialMedia http://bit.ly/91f5ey via @addthis – there r no #socialm …

  • http://twitter.com/faris_khalifeh/status/21601449801 Faris Khalifeh

    good article > The 8 Wrong Questions PR Firms Are Asking About Social Media > http://bit.ly/a05XL3

  • http://twitter.com/switchbackpr/status/21601532393 Switchback PR
  • http://twitter.com/razorfishbrasil/status/21601542540 Razorfish Brasil

    8 questões que nvocê não deveria eprguntar sobre social (by @jaybaer) http://bit.ly/byrjBz ~@fetassinari

  • http://twitter.com/martindilullo/status/21601724431 martindilullo

    RT @razorfish: 8 questions you should not be asking about social (by @jaybaer) http://bit.ly/byrjBz ~@crys4pr

  • http://twitter.com/prsa_cvc/status/21602097990 PRSA-CVC

    Agree of Disagree: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bXN4G7

  • http://twitter.com/michaelabondon/status/21602463170 Michaela Pearce

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq #in

  • http://twitter.com/gregkockott/status/21602749650 Greg Kockott

    The 8 Wrong Questions PR Firms Are Asking About Social Media – http://bit.ly/bFVJmq

  • http://twitter.com/iawcreative/status/21603599247 Gavin Sherratt

    RT @LpoolChamber: Eight wrong questions PR firms ask of social media: http://bit.ly/aAyYsu

  • http://twitter.com/2moodygr/status/21603789027 Valery Moody

    Great points to think about in your #social media campaign. http://ht.ly/2s4Jp

  • http://twitter.com/theimageshoppe/status/21603789761 The Image Shoppe

    Great points to think about in your #social media campaign. http://ht.ly/2s4M8

  • http://twitter.com/moniquebiz/status/21603861398 Monique Biz

    The 8 Wrong Questions PR Firms Are Asking… – http://is.gd/enGrY

  • http://twitter.com/kibler/status/21604254746 Kibler

    8 social-media mistakes made by PR firms ~ http://bit.ly/bjuzKy

  • http://twitter.com/mightycasey/status/21604341568 Casey Quinlan

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://ht.ly/2s51D (solid gold from @jaybaer)

  • http://twitter.com/bozer/status/21604353195 bozer

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/mci_pr/status/21604719350 Mansfield PR

    RT @jaybaer: 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/steven_brand/status/21604720517 Steve Brand

    The 8 Wrong Questions PR Firms Are Asking About Social Media – http://tinyurl.com/34n262u

  • http://twitter.com/uberwayne/status/21604942245 Wayne Flemming

    The 8 Wrong Questions PR Firms Are Asking About Social Media – http://bit.ly/bFVJmq

  • http://twitter.com/pedya/status/21605110020 Predrag Milićević

    ! RT @NikiBGD: #5 is on the money. Nuff said. RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/michelelinn/status/21605457841 Michele Linn

    Love this post from @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/shmelanie/status/21605666733 Melanie Stepanek

    RT @Flack_Me: There are wrong questions a PR firm can ask about social media. http://tzoo.bz/vdu444

  • http://twitter.com/lindsborg/status/21605730499 Marianne Lindsborg

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/martinehunter/status/21605772683 martine hunter

    8 Wrong Questions PR Firms R Asking re: Social Media http://bit.ly/bFVJmq via @jaybaer || btr Q:How can we integrate 2 increase relevancy?

  • http://twitter.com/inetpresence/status/21605795911 iNetPresence

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/ldiomede/status/21605886126 Lisa Diomede

    Love this post from @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq RT @michelelinn

  • http://twitter.com/emg77/status/21606227835 Eva-Maria Glenz

    RT @socialradius: The 8 Wrong Questions #PR Firms Are Asking About Social Media http://ow.ly/2s4Mz #socialmedia #smm

  • http://www.akamai-marketing.com Tara Coomans

    Jay -
    I agree that in general this line of questioning by PR firms (and others) misleads clients into thinking that social media is a promotional/advertising tool instead of an engagement tool.

    Further, if you're going to use social media, you need to get with the culture of those who use it as well – they don't need to change to adapt to your culture/expectations. Active social media users expect a certain experience from brands, blogs and people they communicate with in these platforms and its the Social Media/PR/Marketing folks job to integrate themselves into the culture and communicate in a two-way matter.
    Its great to see this conversation so relevant active! Thanks, Jay! Hope you are enjoying your new home!

  • http://twitter.com/rebeccajshaffer/status/21606364392 Rebecca Shaffer

    PR firms are asking 8 questions about social media — and they’re all wrong!: http://bit.ly/dkUPUS (via Pr Daily)

  • http://twitter.com/ricpratte/status/21606402299 ric pratte

    The 8 Wrong Questions PR Firms Are Asking About Social Media Marketing (along with the 8 correct ones) via @jaybaer http://jit.ly/_02QFj #in

  • http://twitter.com/micturp/status/21606458617 Michele Turpin

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/chttrbx99/status/21606561924 Donna Baske

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/cravelasvegas/status/21606569774 CRAVE Las Vegas

    @imagewords @vegaspr "8 wrong ?s PR firms are asking about social media" http://tinyurl.com/34n262u

  • http://www.facebook.com/SEOBridges Seo Bridges

    One of the main problems out there is that social media monitoring is becoming just as important, if not more important than, social media marketing. This leads to another problem. There are free and inexpensive tools that do just about the same thing Google Analytics can do, except that GA also shows bounce rate. And then there are monitoring tools like Alterian's SM2 that are out of most people's price ranges. So, it's not that PR professionals don't think these questions are important. It's that until Google analytics develops a social media monitoring tool, they're left with using social media marketing in much the same way a kid plays jacks. Bounce the social media ball in the air and try to grab as many jacks it can.

    Erick
    http://seobridges.com

  • http://twitter.com/markpart/status/21607281807 Allan Starr

    The 8 Wrong Questions PR Firms Are Asking About Social Media – http://bit.ly/bFVJmq

  • http://twitter.com/djenningspr/status/21607707238 Don Jennings

    [Shared] The 8 Wrong Questions PR Firms Are Asking Abt Social Media (via @jaybaer), http://bit.ly/bXN4G7 <-hope firms aren't asking these qs

  • http://twitter.com/arjaree_mktr/status/21607914887 Arjaree Keeratiprapa

    RT @Razorfish: 8 questions you should not be asking about social (by @jaybaer) http://bit.ly/byrjBz ~@crys4pr

  • http://twitter.com/ccpolitico/status/21609381927 Charles Clarkson

    GREAT article folks. RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq #PR

  • http://twitter.com/emihof/status/21609775893 Emi Hofmeister

    RT @jaybaer: How PR firms can better integrate social media into their marketing strategies http://bit.ly/bFVJmq

  • http://twitter.com/heinzmarketing/status/21611882558 Matt Heinz

    The 8 wrong questions to ask about social media http://bit.ly/cVbMrp via @jaybaer

  • http://twitter.com/doktorspinn/status/21611914950 Jerry Silfwer

    Smurftips: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/b0vkue

  • http://twitter.com/entrepreneuredg/status/21611955715 Entrepreneurial Edge

    8 Social-Media Mistakes Made By PR Firms http://ow.ly/2rYDL by @jaybaer RT @Flowtown

  • http://twitter.com/andersoncurry/status/21611955190 Anderson Curry

    8 Social-Media Mistakes Made By PR Firms http://ow.ly/2rYDL by @jaybaer RT @Flowtown

  • http://twitter.com/socialguide/status/21612045760 Social Media Guide

    8 Social-Media Mistakes Made By PR Firms http://ow.ly/2rYDL by @jaybaer

  • http://twitter.com/jdeter/status/21612077154 Jaclyn Deter

    The 8 Wrong Questions PR Firms Are Asking About Social Media – http://bit.ly/bFVJmq

  • http://twitter.com/joeythespark/status/21612446712 Joe Hallissey

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/gogarrio/status/21612461951 Greg O.

    RT @flowtown: 8 Social-Media Mistakes Made By PR Firms http://ow.ly/2rYDL by @jaybaer

  • http://twitter.com/rickahardy/status/21612511689 Rick Hardy

    The 8 Wrong Questions PR Firms Are Asking About Social Media | Convince & Convert http://bit.ly/dqSDce

  • http://twitter.com/thesirengroup/status/21612600909 The Siren Group

    @SpiderMom1 Good insights on "Eight wrong questions pr firms are asking re social media." Calling all troops, prepare! http://bit.ly/aAyYsu

  • http://twitter.com/sandeemiller/status/21612836568 Sandy Miller

    RT @socialguide: 8 Social-Media Mistakes Made By PR Firms http://ow.ly/2rYDL by @jaybaer

  • http://twitter.com/guillaumelalu/status/21612934640 Guillaume Lalu

    8 Social-Media Mistakes Made By PR Firms http://ow.ly/2rYDL RT @SocialGuide via @jaybaer

  • http://twitter.com/aaron_vh/status/21613006988 Aaron Van Holland

    What’s the hot new trend in social media that we can bring to our clients? 8 WRONG Questions Your Agency May Be Asking. http://bit.ly/bwYif1

  • http://twitter.com/smmguide/status/21613274073 Social Media Guide

    RT @socialguide: 8 Social-Media Mistakes Made By PR Firms http://ow.ly/2rYDL by @jaybaer

  • http://twitter.com/arrraya/status/21613750047 Claudio Araya Alvear

    8 Social-Media Mistakes Made By PR Firms http://ow.ly/2rYDL by @jaybaer (via @Flowtown)

  • http://twitter.com/clem_umf/status/21613768355 clem_umf

    RT @GuillaumeLalu: 8 Social-Media Mistakes Made By PR Firms http://ow.ly/2rYDL RT @SocialGuide via @jaybaer

  • http://twitter.com/seobridges/status/21613798224 Erick Pettersen

    RT @smmguide: RT @socialguide: 8 Social-Media Mistakes Made By PR Firms http://ow.ly/2rYDL by @jaybaer

  • http://twitter.com/kafaak/status/21613820762 นายกาฝาก

    8 คำถามเกี่ยวกับ Social Media ที่เหล่า PR ควรปรับกระบวนคิดเสียใหม่ http://ow.ly/2rYDL #ittwt #smcon

  • http://twitter.com/symfonic/status/21613977162 Symfonic Marketing

    Y r most PR firms doing SM, if not qualified? RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/piscess02/status/21614005564 piscess

    RT @kafaak: 8 คำถามเกี่ยวกับ Social Media ที่เหล่า PR ควรปรับกระบวนคิดเสียใหม่ http://ow.ly/2rYDL #ittwt #smcon

  • http://twitter.com/doungmanee/status/21614030616 manee

    RT @kafaak: 8 คำถามเกี่ยวกับ Social Media ที่เหล่า PR ควรปรับกระบวนคิดเสียใหม่ http://ow.ly/2rYDL #ittwt #smcon

  • http://twitter.com/i_am_noom/status/21614049536 noom

    RT @kafaak: 8 คำถามเกี่ยวกับ Social Media ที่เหล่า PR ควรปรับกระบวนคิดเสียใหม่ http://ow.ly/2rYDL #ittwt #smcon

  • http://twitter.com/lynnpholman/status/21614218820 Lynn Holman

    8 wrong questions PR firms (as well as other agencies & marketers) are asking about social media via @JayBaer http://bit.ly/a05XL3

  • http://twitter.com/pm_gto191/status/21614350720 เดินหน้า follow

    RT @doungmanee: RT @kafaak: 8 คำถามเกี่ยวกับ Social Media ที่เหล่า PR ควรปรับกระบวนคิดเสียใหม่ http://ow.ly/2rYDL #ittwt #smcon

  • http://twitter.com/tuyoisaza/status/21614493366 Tuyo Isaza

    Hacerse las preguntas adecuadas puede cambiar tu estratgia de redes sociales… http://bit.ly/a05XL3 #5bambus

  • http://twitter.com/smmguide/status/21615224334 Social Media Guide

    RT @flowtown: 8 Social-Media Mistakes Made By PR Firms http://ow.ly/2rYDL by @jaybaer

  • http://twitter.com/wordsbysusan/status/21615237923 Susan Breidenbach

    Jay Baer on how PR agencies often approach #socialmedia the wrong way http://ow.ly/2s0BV

  • http://twitter.com/murraynewlands/status/21615573796 Murray Newlands

    RT @smmguide: RT @flowtown: 8 Social-Media Mistakes Made By PR Firms http://ow.ly/2rYDL by @jaybaer

  • http://twitter.com/smmmagazine/status/21616577499 SMM Magazine

    8 social media mistakes made by #PR firms: http://bit.ly/smm238

  • http://twitter.com/krazyipod/status/21616596221 Krich Pratchyawatin

    RT @kafaak: 8 คำถามเกี่ยวกับ Social Media ที่เหล่า PR ควรปรับกระบวนคิดเสียใหม่ http://ow.ly/2rYDL #ittwt #smcon

  • http://twitter.com/lizkmiller/status/21616729782 Liz Miller

    RT @SMMmagazine: 8 social media mistakes made by #PR firms: http://bit.ly/smm238

  • http://twitter.com/prwoman1/status/21616787834 dana marruffo

    A must read! RT @SMMmagazine: 8 social media mistakes made by #PR firms: http://bit.ly/smm238

  • http://twitter.com/franklogic/status/21617067008 Frankie De Soto

    RT @SMMmagazine: 8 social media mistakes made by #PR firms: http://bit.ly/smm238

  • http://twitter.com/jeffhasen/status/21617653960 Jeff Hasen

    RT @SMMmagazine: 8 social media mistakes made by #PR firms: http://bit.ly/smm238

  • http://twitter.com/johnseroka/status/21617960837 John Seroka

    The 8 Wrong Questions to Ask About Social Media http://bit.ly/aAyYsu #PR #hcmktg #mortgage #marketing

  • http://twitter.com/tsukipr/status/21619070316 Edweana Wenkart

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/ediegalley/status/21620399269 Edie Galley

    Interesting! RT @mmangen 8 social-media mistakes made by PR firms http://bit.ly/a05XL3

  • http://twitter.com/smmguide/status/21621152078 Social Media Guide

    Interesting! RT @mmangen 8 social-media mistakes made by PR firms http://bit.ly/a05XL3

  • http://twitter.com/franklintello/status/21621224910 Franklin Tello

    The 8 Wrong Questions PR Firms Are Asking About Social Media – http://bit.ly/c9PqBi

  • http://twitter.com/mikulaja/status/21621786164 mikulaja

    RT @smmguide: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq – All good points!

  • http://twitter.com/mollymoor/status/21621908466 Sandra Hanna

    RT @prwoman1: A must read! RT @SMMmagazine: 8 social media mistakes made by #PR firms: http://bit.ly/smm238

  • http://twitter.com/youneekmedia/status/21622116922 Youneek

    RT @smmguide: Interesting! RT @mmangen 8 social-media mistakes made by PR firms http://bit.ly/a05XL3

  • http://twitter.com/trevoryoung/status/21624132587 Trevor Young

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/mcapucci/status/21624216472 Marcelo Capucci

    8 perguntadas que vocë NÃO deveria fazer sobre Social Midia http://bit.ly/byrjBz /via @Razorfish #xoxomidia

  • http://twitter.com/petertwombly/status/21624392407 Peter Twombly

    RT @SMMmagazine: 8 social media mistakes made by #PR firms: http://bit.ly/smm238

  • http://twitter.com/sitelabbers/status/21624494371 SiteLab Interactive

    The 8 Wrong Questions PR Firms (and Agencies) Are Asking About Social Media http://bit.ly/bdHRD6

  • http://twitter.com/mucomolasvacas/status/21624805010 Tarsicio Sañudo V.

    8 preguntas mal hechas http://bit.ly/byrjBz (medios sociales)

  • http://twitter.com/ralphchristians/status/21624811934 Ralph Christiansen

    RT @SMMmagazine: 8 social media mistakes made by #PR firms: http://bit.ly/smm238

  • http://twitter.com/ralphchristians/status/21624811934 Ralph Christiansen

    RT @SMMmagazine: 8 social media mistakes made by #PR firms: http://bit.ly/smm238

  • http://twitter.com/ralphchristians/status/21624811934 Ralph Christiansen

    RT @SMMmagazine: 8 social media mistakes made by #PR firms: http://bit.ly/smm238

  • http://twitter.com/thefarmdigital/status/21625125145 TheFARM

    Social Media PR – how to ask the right questions http://bit.ly/bXN4G7

  • http://twitter.com/matchbox_inc/status/21626853231 matchbox inc

    Another great blog post from Jay Baer – The 8 Wrong Questions PR Firms Are Asking About Social Media: http://ow.ly/2rJti

  • http://twitter.com/yangonthu/status/21627039028 yangonthu

    Reading: http://bit.ly/a05XL3 The 8 Wrong Questions PR Firms Are Asking About Social Media

  • http://twitter.com/martinwaxman/status/21628466925 Martin Waxman

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/scubagirl15/status/21628694740 Andrea O Pietkiewicz

    Ditto for the clients. RT @martinwaxman: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/buenavistaone/status/21629243075 Christina S.

    The 8 Wrong Questions PR Firms are Asking about Social Media via @JayBaer http://ow.ly/2scIa <not just for PR firms>

  • http://twitter.com/kruchristine/status/21630153565 Christine MacAdams

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/ewnvanisland/status/21631450340 eWN Van Island

    RT @FashionLooks: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/ewnvanisland/status/21631450340 eWN Van Island

    RT @FashionLooks: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/kartek/status/21634735782 Kartik

    RT @SMMmagazine: 8 social media mistakes made by #PR firms: http://bit.ly/smm238

  • tim

    Agency speak BS. I love getting paid to clean up the messes created by idiots at agencys.

  • http://twitter.com/michellecruble/status/21637351178 Michelle Ruble

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/earthcdbd/status/21638266697 Earth Phumipat

    RT @kafaak: 8 คำถามเกี่ยวกับ Social Media ที่เหล่า PR ควรปรับกระบวนคิดเสียใหม่ http://ow.ly/2rYDL #ittwt #smcon

  • http://twitter.com/smotoolkit/status/21640431216 Sydney Shore

    RT @wigsuperstore 8 wrong questions pr firms are asking abt social media http://bit.ly/a05XL3

  • http://twitter.com/connycom/status/21642368107 ConnyCom

    RT @DoktorSpinn: Smurftips: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/b0vkue

  • http://twitter.com/shauna_perry/status/21643360779 Shauna Perry

    RT @Flowtown: 8 Social-Media Mistakes Made By PR Firms http://ow.ly/2rYDL by @jaybaer

  • http://twitter.com/ghostexecutive/status/21645170389 Michele Lorito-Chase
  • http://twitter.com/joostgeurtsen/status/21645446173 Joost Geurtsen

    The 8 Wrong Questions PR Firms Are Asking About Social Media ~ http://bit.ly/bFVJmq (via @roosvanvugt @CharlyLVT) | #PR #socialmedia

  • http://twitter.com/hedvig_blext/status/21645514540 Hedvig Blext

    RT @DoktorSpinn: Smurftips: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/b0vkue

  • http://twitter.com/socmedcoach/status/21645605459 Social Media Coach

    The 8 Wrong Questions PR Firms Are Asking About Social Media ~ http://bit.ly/bFVJmq

  • http://twitter.com/leonielindeboom/status/21645609828 Leonie Lindeboom

    RT @joostgeurtsen: The 8 Wrong Questions PR Firms Are Asking About Social Media ~ http://bit.ly/bFVJmq #PR #socialmedia

  • http://twitter.com/willemijnvader/status/21646020119 Willemijn Vader

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/explicata/status/21646123261 Maria Bakardjieva

    RT @SocialGuide: 8 Social-Media Mistakes Made By PR Firms http://ow.ly/2rYDL by @jaybaer

  • http://twitter.com/mrainslie/status/21646424681 Mr A

    The 8 Wrong Questions PR Firms Are Asking About Social Media – http://bit.ly/bFVJmq … what questions are you asking?

  • http://twitter.com/mvklaveren/status/21646742331 Martijn van Klaveren

    RT@WillemijnVader RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/mvklaveren/status/21646761040 Martijn van Klaveren

    RT @WillemijnVader RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/tessaweber/status/21646932313 Tessa Weber

    RT @MvKlaveren: RT @WillemijnVader RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/sara__hernandez/status/21647210980 Sara Hernandez

    RT @DoktorSpinn: Smurftips: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/b0vkue

  • http://twitter.com/dannydevriendt/status/21647507690 Danny Devriendt

    Wrong Questions PR Firms Are Asking About Social Media – http://bit.ly/a05XL3 #pnid

  • http://twitter.com/ylebout/status/21647624007 Yann Lebout

    RT @dannydevriendt: Wrong Questions PR Firms Are Asking About Social Media – http://bit.ly/a05XL3 #pnid

  • http://twitter.com/smmguide/status/21647682408 Social Media Guide

    RT @dannydevriendt: Wrong Questions PR Firms Are Asking About Social Media – http://bit.ly/a05XL3 #pnid

  • http://twitter.com/explicata/status/21647756409 Maria Bakardjieva

    RT @smmguide: RT @dannydevriendt: Wrong Questions PR Firms Are Asking About Social Media – http://bit.ly/a05XL3 #pnid

  • http://twitter.com/annyhuberts/status/21647882176 Anny Huberts

    RT @MvKlaveren: RT @WillemijnVader RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/grattonboy/status/21647991275 Dr Gratton

    And the right question to ask: 'How Much?' 8-) RT @dannydevriendt Wrong Questions PR Firms Are Asking About SoMe: http://bit.ly/a05XL3 #pnid

  • http://twitter.com/o_muller/status/21648257344 Olivier MULLER

    U think these questions R still asked ? RT @dannydevriendt – Wrong Questions PR Firms Are Asking About Social Media – http://bit.ly/a05XL3

  • http://twitter.com/rssirteubal/status/21648356854 Ignacio

    The 8 Wrong Questions PR Firms Are Asking About Social Media | PR 2.0 | Social Media Consulting – Convince & Convert http://ow.ly/18EmFB

  • http://twitter.com/efdixon/status/21648955439 EFDixon

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/nittygriddyblog/status/21649654968 Ingrid Abboud

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/naveedakram/status/21649871901 Naveed Akram

    PR firms are asking 8 questions about social media — and they’re all wrong! http://bit.ly/bXN4G7

  • http://twitter.com/essentialcoms/status/21650022170 Essential

    A really great find by @sarahchidgey – "The 8 Wrong Questions PR Firms Are Asking About Social Media" http://bit.ly/bXN4G7

  • http://twitter.com/felixhemsley/status/21650041684 Felix Hemsley

    RT @EssentialComs: A really great find by @sarahchidgey – The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bXN4G7

  • http://twitter.com/astridkuyer/status/21651012672 Astrid Kuyer

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/cjUq72

  • http://twitter.com/prbristolblog/status/21654038753 Matt Anderson

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://ht.ly/2sjFK #sm #PR Via PRDaily.eu

  • http://twitter.com/platotweets/status/21654579728 PLATO Kommunikation

    Acht Verbesserungsvorschläge für die häufigsten Fragen zu #Socialmedia http://bit.ly/bFVJmq via @jaybaer #pr

  • http://twitter.com/pgeorgieva/status/21655517544 Petya N. Georgieva

    "How can we make a viral video that gets thousands of views" > 8 wrong questions #PR firms ask about #socialmedia http://bit.ly/bcZaiR

  • http://twitter.com/gabymenta/status/21656777020 GAby Menta

    8 Social-Media Mistakes Made By PR Firms http://ow.ly/2skHb by @jaybaer

  • http://twitter.com/ecalvino/status/21657596691 Ezequiel Calvino

    RT @gabymenta: 8 Social-Media Mistakes Made By PR Firms http://ow.ly/2skHb by @jaybaer

  • http://twitter.com/joshva/status/21658331572 Joshva

    The 8 Wrong Questions PR Firms Are Asking About Social Media | PR 2.0 | Social Media Consulting – Convince & Convert http://bit.ly/c4bs71

  • http://twitter.com/tribalimpact/status/21659038448 Sarah Goodall

    RT @EssentialComs: A really great find by @sarahchidgey "The 8 Wrong Questions PR Firms Are Asking About Social Media" http://bit.ly/bXN4G7

  • http://twitter.com/amaatlanta/status/21660680323 AMA Atlanta

    The 8 Wrong Questions PR Firms Are Asking About Social Media- http://ow.ly/2s3M0

  • http://twitter.com/mediatipp/status/21660692776 Social Media Tipps

    RT @PLATOtweets: Acht Verbesserungsvorschläge für die häufigsten Fragen zu #Socialmedia http://bit.ly/bFVJmq via @jaybaer #p… @MediaTipp

  • http://twitter.com/jshu06/status/21660737440 John Shumate

    The 8 Wrong Questions PR Firms Are Asking About Social Media- http://ow.ly/2s3M0 RT @AMAAtlanta

  • http://twitter.com/statenewswire/status/21660993745 Kristi Rhule

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/9HqX7T

  • http://twitter.com/theprwriter/status/21663298002 Delroy A. Whyte-Hall

    8 social-media mistakes made by PR firms http://bit.ly/bXqUiH

  • http://twitter.com/kartek/status/21663304686 Kartik

    RT @SMMmagazine 8 social media mistakes made by #PR firms: http://bit.ly/smm238

  • http://twitter.com/smmguide/status/21663422548 Social Media Guide

    RT @SMMmagazine 8 social media mistakes made by #PR firms: http://bit.ly/smm238

  • http://twitter.com/thaning/status/21663541276 Cathrine Thaning

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bXN4G7

  • http://twitter.com/aussiegoldy/status/21663610847 Alana Fisher

    RT @smmguide: RT @SMMmagazine 8 social media mistakes made by #PR firms: http://bit.ly/smm238

  • http://twitter.com/nikatheprdiva/status/21663620181 Nika Watkins

    RT @ThePRwriter: 8 social-media mistakes made by PR firms http://bit.ly/bXqUiH

  • http://twitter.com/lcchapman/status/21664609311 Lauren Chapman

    "The 8 Wrong Questions PR Firms Are Asking About Social Media" http://bit.ly/9Om9Z1 via @jaybaer

  • http://twitter.com/theprwriter/status/21664694459 Delroy A. Whyte-Hall

    PR firms are asking 8 questions about social media — and they’re all wrong! http://bit.ly/du4Qzp

  • http://twitter.com/ruzannatant/status/21664722507 Ruzanna Tantushyan

    Found this useful: 8 Wrong Questions Asked About Social Media – http://bit.ly/bFVJmq

  • http://twitter.com/doylealbee/status/21665729422 Doyle Albee

    Eight mistakes PR firms make in social media (GREAT read!): http://bit.ly/a05XL3

  • http://twitter.com/myprguide/status/21665771505 Armando Clarke

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/kelly_steffen/status/21665771347 Kelly Steffen

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/lianamiller/status/21665923997 Liana Miller

    Great read on mistakes PR firms make http://ow.ly/2soPi

  • http://twitter.com/rjsauter/status/21666241242 Rick Sauter

    RT @doylealbee: Eight mistakes PR firms make in social media (GREAT read!): http://bit.ly/a05XL3

  • http://twitter.com/toolkit/status/21666455592 Toolkit

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/davekilbywace/status/21666766055 Dave Kilby

    RT @doylealbee: Eight mistakes PR firms make in social media (GREAT read!): http://bit.ly/a05XL3

  • http://twitter.com/youscan/status/21667963503 YouScan

    8 основных ошибок, которые совершают ПР компании при работе с социальными медиа http://ow.ly/2sfZk

  • http://twitter.com/youscan/status/21667963503 YouScan

    8 основных ошибок, которые совершают ПР компании при работе с социальными медиа http://ow.ly/2sfZk

  • http://twitter.com/awtrainor/status/21668138404 Adam Trainor

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/awtrainor/status/21668138404 Adam Trainor

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/loyaltylady/status/21668858920 Cyndi Stevens

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/consentmedia/status/21668913286 Consent Media

    RT @LoyaltyLady: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/lawkarena81/status/21668986411 Karena law

    RT @toolkit: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/oc_monica/status/21670902023 Monica

    8 social media mistakes made by #PR firms http://ht.ly/2sfkG #publicrelations #socialmedia

  • http://twitter.com/danstpeter/status/21672116611 Dan St. Peter

    The 8 Wrong Questions PR Firms Are Asking About Social Media. Convince & Convert – http://bit.ly/a3p8c9 #yam #in

  • http://twitter.com/socmedrepmgmt/status/21672218488 Robert McEwen

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/ljzuber/status/21672787780 Leah Zuber

    The 8 Wrong Questions PR Firms Are Asking About Social Media – Convince & Convert http://ow.ly/2skHb

  • http://twitter.com/blairevanball/status/21673143430 Blair Evan Ball

    8 social-media mistakes made by PR firms http://bit.ly/acxX9J

  • http://twitter.com/marydpadilla/status/21675962803 Mary D. Padilla

    RT @jaybaer: The 8 Wrong Questions #PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/riabreuer/status/21676270777 RiaBreuer

    RT @doylealbee: Eight mistakes PR firms make in social media (GREAT read!): http://bit.ly/a05XL3

  • http://twitter.com/sodapopmedia/status/21678000487 SodaPop Media, LLC

    8 social-media mistakes made by PR firms – http://bit.ly/a05XL3

  • http://twitter.com/sodapopmedia/status/21678000487 SodaPop Media, LLC

    8 social-media mistakes made by PR firms – http://bit.ly/a05XL3

  • http://twitter.com/kenmoorhead/status/21684379718 Ken Moorhead

    Such a good post I'm going to share it again. The 8 Wrong Questions …About Social Media http://ow.ly/2syhO

  • http://twitter.com/sarahresults/status/21686590025 Sarah Smith

    RT @jaybaer: 8 Wrong Qs PR Firms Are Asking About Soc Media http://bit.ly/bFVJmq How can we make a viral video that gets thousands of views?

  • http://twitter.com/marketingpocket/status/21687359707 Anita Fiander

    The 8 Wrong Questions PR Firms Are Asking About Social Media- http://bit.ly/9FWtRu

  • http://twitter.com/bsoler/status/21687807987 Betsy Soler

    The 8 Wrong Questions PR Firms Are Asking About Social Media – @jaybaer http://ow.ly/2sA3z

  • http://twitter.com/concepthub/status/21688330409 Concept Hub, Inc

    The 8 Wrong Questions PR Firms Are Asking About Social Media | PR 2.0 | Social Media Consulting – Convince & Convert: http://bit.ly/cqZ1Sn

  • http://twitter.com/wabbitoid/status/21689711487 Erik Hare

    RT @ConceptHub: The 8 Wrong Questions PR Firms Are Asking About Social Media | PR 2.0 | Social Media Consulting – Convince & Convert: http://bit.ly/cqZ1Sn

  • http://twitter.com/blueearth/status/21692999426 blueearth

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/mmidas/status/21695715396 Mario Midas

    "The 8 #Wrong Questions #PR Firms Are Asking About #SocialMedia" @JayBaer http://bit.ly/aECyZ9

  • http://twitter.com/andressilvaa/status/21696300725 Andres Silva A.

    TO SMM STUDENTS: 8 social media mistakes made by #PR firms: http://bit.ly/smm238 (via @SMMmagazine) #SmmClass

  • http://twitter.com/yunleemarketing/status/21696510709 Yun Lee

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq RT @jaybaer

  • http://twitter.com/sarawaltemire/status/21696717982 Sara Waltemire

    Definitely mistakes I've encountered RT @andressilvaa: 8 social media mistakes made by #PR firms: http://bit.ly/smm238 (via @SMMmagazine)

  • http://twitter.com/networlding/status/21697991724 Melissa Giovagnoli

    RT @CMYKSolutions: @caroljsroth 8 great questions Carol, thanks for sharing http://bit.ly/bFVJmq. Ben

  • http://twitter.com/scasas/status/21698346947 Salomão

    The 8 wrong questions PR firms are asking about social media http://bit.ly/a05XL3 #socialmedia

  • http://twitter.com/socialmedianz/status/21699984850 Social Media NZ

    The 8 wrong questions PR firms are asking about social media http://bit.ly/a05XL3 #socialmedia http://ow.ly/18EYJO

  • http://twitter.com/ryancsmith82/status/21700474808 Ryan C. Smith

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/ryancsmith82/status/21700474808 Ryan C. Smith

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/kendraleekla/status/21701279568 Kendra Lee

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq Good to know!!

  • http://twitter.com/ricardoprochnow/status/21703492938 Ricardo F. Prochnow

    RT @scasas: The 8 wrong questions PR firms are asking about social media http://bit.ly/a05XL3 #socialmedia

  • http://twitter.com/markmark7/status/21706233094 mark

    RT @razorfishbrasil: 8 questões que nvocê não deveria eprguntar sobre social (by @jaybaer) http://bit.ly/byrjBz ~@fetassinari

  • http://twitter.com/rickopp/status/21720659363 Rick Oppenheim

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://ow.ly/2rhaR #Tallahassee #Orlando #Miami (via @TallyDigitalBiz)

  • http://twitter.com/yaotieno/status/21721989963 Yvonne

    RT @SocialMedia411: The 8 Wrong Questions PR Firms Are Asking About Social Media (Jay Baer): http://bit.ly/ddPEQ3

  • http://twitter.com/yaotieno/status/21728076921 Yvonne

    The 8 Wrong Questions PR Firms Are Asking About Social Media (Jay Baer): http://bit.ly/ddPEQ3 @KMuine@duncanondigo this ones for you

  • http://twitter.com/yaotieno/status/21728076921 Yvonne

    The 8 Wrong Questions PR Firms Are Asking About Social Media (Jay Baer): http://bit.ly/ddPEQ3 @KMuine@duncanondigo this ones for you

  • http://twitter.com/yaotieno/status/21728109816 Yvonne

    The 8 Wrong Questions PR Firms Are Asking About Social Media (Jay Baer): http://bit.ly/ddPEQ3 @KMuine this ones for you

  • http://twitter.com/yaotieno/status/21728109816 Yvonne

    The 8 Wrong Questions PR Firms Are Asking About Social Media (Jay Baer): http://bit.ly/ddPEQ3 @KMuine this ones for you

  • http://twitter.com/yaotieno/status/21728166530 Yvonne

    The 8 Wrong Questions PR Firms Are Asking About Social Media (Jay Baer): http://bit.ly/ddPEQ3 @KMuinde this ones for you !

  • http://twitter.com/yaotieno/status/21728166530 Yvonne

    The 8 Wrong Questions PR Firms Are Asking About Social Media (Jay Baer): http://bit.ly/ddPEQ3 @KMuinde this ones for you !

  • http://twitter.com/socialmedianz/status/21728881928 Social Media NZ

    The 8 Wrong Questions PR Firms Are Asking About Social Media (Jay Baer): http://bit.ly/ddPEQ3 @KMuinde this ones fo… http://ow.ly/18FdbE

  • http://twitter.com/socialmedianz/status/21728881928 Social Media NZ

    The 8 Wrong Questions PR Firms Are Asking About Social Media (Jay Baer): http://bit.ly/ddPEQ3 @KMuinde this ones fo… http://ow.ly/18FdbE

  • http://twitter.com/kirstiecolledge/status/21728969355 Kirstie Colledge

    RT @socialmedianz: The 8 Wrong Questions PR Firms Are Asking About Social Media (Jay Baer): http://bit.ly/ddPEQ3

  • http://twitter.com/kirstiecolledge/status/21728969355 Kirstie Colledge

    RT @socialmedianz: The 8 Wrong Questions PR Firms Are Asking About Social Media (Jay Baer): http://bit.ly/ddPEQ3

  • http://twitter.com/weeboxxmedia/status/21729655354 weeboxx media

    RT @smmguide: RT @socialmedianz: The 8 Wrong Questions PR Firms Are Asking About Social Media (Jay Baer): http://bit.ly/ddPEQ3

  • http://twitter.com/devseo/status/21748281322 Alex Hall

    #socialmedia The 8 Wrong Questions PR Firms Are Asking About Social Media – http://bit.ly/9O2egg

  • http://twitter.com/vanillasoft/status/21749466916 Ken Murray

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/socialmedia247/status/21753455293 socialmedia247

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/an7VDU: The 8 Wrong Questio… http://bit.ly/9Rcbaf #socialmedia

  • http://twitter.com/mediatip/status/21753578097 Social Media Tips

    RT @socialmedia247: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/an7VDU: The 8 Wrong Questio…… @MediaTip

  • http://twitter.com/arleneworsley/status/21755558088 Arlene Worsley

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/ulstrup/status/21755905098 Peter Ulstrup Hansen

    Amen! RT @smmguide: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/melissa_barker/status/21756019147 Melissa S. Barker

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/nfbormann/status/21757036319 Nick Bormann

    RT @Melissa_Barker: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/oliviertripet/status/21757379301 Olivier Tripet

    The 8 Wrong Questions PR Firms Are Asking About Social Media: http://ow.ly/2sPM9 <- some good points #pr

  • http://twitter.com/latataorozco/status/21757970554 Tata Orozco

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/clementcharles/status/21760185668 ClementCharles

    RT @oliviertripet: The 8 Wrong Questions PR Firms Are Asking About Social Media: http://ow.ly/2sPM9 <- some good points #pr

  • http://twitter.com/panah/status/21760309617 panah

    8 Wrong Questions #PR Firms Are Asking About Social Media http://ow.ly/2sFkS

  • http://twitter.com/weeboxxmedia/status/21761459230 weeboxx media

    RT @smmguide: RT @oliviertripet: The 8 Wrong Questions PR Firms Are Asking About Social Media: http://ow.ly/2sPM9 <- some good points #pr

  • http://twitter.com/net4wiseowls/status/21763252513 Bill Mc Cartney

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/stefan63atibm/status/21763892188 Stefan63atIBM

    The 8 Wrong Questions PR Firms Are Asking About Social Media | Convince & Convert http://ow.ly/2sR1S – Great summary

  • http://twitter.com/base_1175/status/21764448420 Bernhard Sauer

    RT @Stefan63atIBM: The 8 Wrong Questions PR Firms Are Asking About Social Media | Convince & Convert http://ow.ly/2sR1S – Great summary

  • http://twitter.com/wgreiner/status/21764515508 Dr. Wilhelm Greiner

    Nützlich: Die 8 falschen Fragen, die PR-Leute zu #Social Media stellen: http://ow.ly/2sR1S /by @jaybaer via @Stefan63atIBM #SocialMedia

  • http://twitter.com/mediatipp/status/21765633553 Social Media Tipps

    RT @wgreiner: Nützlich: Die 8 falschen Fragen, die PR-Leute zu #Social Media stellen: http://ow.ly/2sR1S /by @jaybaer via @S… @MediaTipp

  • http://twitter.com/text100munich/status/21767588065 Text100Munich

    RT @Stefan63atIBM: The 8 Wrong Questions PR Firms Are Asking About Social Media | Convince & Convert http://ow.ly/2sR1S – Great summary

  • http://twitter.com/sti_merchants/status/21771049325 Shoptoit.ca Merchant

    The 8 Wrong Questions PR Firms Are Asking About Social Media | PR 2.0 | Social Media Consulting – Convince & Convert http://om.ly/rgdB

  • http://twitter.com/moscowboy/status/21775875110 Dimitri Popov

    RT @YouScan: 8 основных ошибок, которые совершают ПР компании при работе с социальными медиа http://ow.ly/2sfZk

  • http://twitter.com/charista/status/21776098516 Джон Фишер

    RT @youscan: 8 основных ошибок, которые совершают ПР компании при работе с социальными медиа http://ow.ly/2sfZk

  • http://twitter.com/dennydov/status/21776388175 Denis Do

    RT @YouScan: 8 основных ошибок, которые совершают ПР компании при работе с социальными медиа http://ow.ly/2sfZk

  • http://twitter.com/deanboedeker/status/21786586672 Dean Boedeker

    RT @tweetmaker: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/cYOKB7 via @jaybaer

  • http://twitter.com/deanboedeker/status/21786586672 Dean Boedeker

    RT @tweetmaker: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/cYOKB7 via @jaybaer

  • http://twitter.com/deanboedeker/status/21786586672 Dean Boedeker

    RT @tweetmaker: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/cYOKB7 via @jaybaer

  • http://twitter.com/socialmediafltr/status/21791448605 socialmediafltr

    RT @jaybaer The 8 Wrong Questions PR Firms Are Asking About Social Media http://om.ly/rhZm

  • http://twitter.com/marketingfltr/status/21791448892 marketingfltr

    RT @jaybaer The 8 Wrong Questions PR Firms Are Asking About Social Media http://om.ly/rhZm

  • http://twitter.com/paigeiam/status/21791628470 paigeiam

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://om.ly/rhZm

  • http://twitter.com/spatially/status/21791755634 jon gatrell

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://om.ly/rhZm

  • http://twitter.com/lrainie/status/21792133574 Lee Rainie

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://om.ly/rhZm

  • http://twitter.com/jwnichols/status/21793329631 James Nichols

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://om.ly/rhZm

  • http://twitter.com/prwestcoast/status/21793563280 prwestcoast

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://om.ly/rhZm

  • http://twitter.com/quick13/status/21793728927 quick13

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://om.ly/rhZm

  • http://twitter.com/thenygalavant/status/21794028298 thenygalavant

    RT @lrainie: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://om.ly/rhZm

  • http://twitter.com/jeremy_li/status/21794283466 jeremy li

    RT @quick13: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://om.ly/rhZm

  • http://twitter.com/uyarandaman/status/21794413821 Vinod Kumar M

    “@jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://om.ly/rhZm”

  • http://twitter.com/adbuzzcanada/status/21794423158 Tom Ritchie

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://om.ly/rhZm

  • http://twitter.com/sparkplugonline/status/21794433783 Sparkplug Digital

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://om.ly/rhZm

  • http://twitter.com/seowebhelp/status/21795972205 Web Designer SEO

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://om.ly/rhZm

  • http://twitter.com/hatisolutions/status/21796546431 HATI Solutions

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/lskphilly/status/21797241507 Lisa Kagel

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://om.ly/rhZm

  • http://twitter.com/tgrmovement/status/21797862927 tgrmovement

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://om.ly/rhZm

  • http://twitter.com/thejilliansays/status/21798557949 Jillian

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://om.ly/rhZm

  • http://twitter.com/igotkat/status/21800195394 Kat

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://om.ly/rhZm

  • http://twitter.com/barryjhammond/status/21800269549 Barry Hammond

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/professordino/status/21800443532 Dino Baskovic

    RT @statenewswire: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/9HqX7T

  • http://twitter.com/tiradoir/status/21803023614 Igor

    RT @YouScan: 8 основных ошибок, которые совершают ПР компании при работе с социальными медиа http://ow.ly/2sfZk

  • http://twitter.com/calprgal/status/21807266005 Bonnie Elgie

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://om.ly/rhZm

  • http://twitter.com/ralphdegeus/status/21808551050 Ralph de Geus

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://om.ly/rhZm

  • http://twitter.com/doorn/status/21813906132 Louise Doorn

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://om.ly/rhZm

  • http://twitter.com/vangeest/status/21814581908 Yuri van Geest

    RT @doorn: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://om.ly/rhZm

  • http://twitter.com/olgeros/status/21819517983 Herman

    RT @doorn: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://om.ly/rhZm

  • http://twitter.com/johnny416/status/21825148664 John Wimbs

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/johnny416/status/21825148664 John Wimbs

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/johnny416/status/21825148664 John Wimbs

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/ericjacques/status/21827805946 Eric Jacques

    Great questions! – #socmed by @jaybaer – reading:The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/aNK67n

  • http://twitter.com/heidihynes/status/21828223217 Heidi Hynes

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://om.ly/rhZm

  • http://twitter.com/sashanaod/status/21829099276 Sasha Naod

    RT @doorn: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://om.ly/rhZm

  • http://twitter.com/dc_socialmedia/status/21829192956 tony valkov

    http://dld.bz/– RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://om.ly/rhZm http://ow.ly/18G1wO

  • http://twitter.com/tonyvalkov/status/21829193255 Tony Valkov

    http://dld.bz/– RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://om.ly/rhZm http://ow.ly/18G1wM

  • http://twitter.com/erikvginkel/status/21830647789 Erik van Ginkel

    The 8 Wrong Questions PR Firms Are Asking About Social Media – http://bit.ly/bFVJmq #PR #in

  • http://twitter.com/josgovaart/status/21830738471 Jos Govaart

    RT @ErikvGinkel: The 8 Wrong Questions PR Firms Are Asking About Social Media – http://bit.ly/bFVJmq #PR

  • http://twitter.com/arushamauasam/status/21831073945 Arusha Mau-Asam

    RT @josgovaart: RT @ErikvGinkel: The 8 Wrong Questions PR Firms Are Asking About Social Media – http://bit.ly/bFVJmq #PR

  • http://twitter.com/ian_cc/status/21832828693 Ian C.

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://om.ly/rhZm

  • http://twitter.com/darleenw/status/21839312785 darleenw

    The 8 Wrong Questions PR Firms Are Asking About Social Media – http://bit.ly/bFVJmq

  • http://twitter.com/gacolson/status/21840920766 Grady Colson

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://om.ly/rhZm

  • http://twitter.com/maddenmedia/status/21840921128 Madden Media

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://om.ly/rhZm

  • http://twitter.com/socialasia/status/21843702191 Social Asia

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/tweetsonpr/status/21846623807 Rachel Dalton

    The 8 wrong questions PR firms are asking about social media. http://bit.ly/aAyYsu

  • http://twitter.com/marceldezentje/status/21848226073 Marcel Dezentjé

    The 8 Wrong Questions PR Firms Are Asking About Social Media – http://t.co/mLBYY56 #pr20 #SocialMedia

  • http://twitter.com/pietervlamings/status/21849246457 pietervlamings

    RT @marceldezentje: The 8 Wrong Questions PR Firms Are Asking About Social Media – http://t.co/mLBYY56 #pr20 #SocialMedia

  • http://twitter.com/sharpconsults/status/21849606185 Sharp Consulting

    8 #SocialMedia mistakes made by PR firms http://bit.ly/a05XL3 #marketing #sm #PR

  • http://twitter.com/caroline_cayce/status/21850618456 caroline cayce

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq <on POINT!>

  • http://twitter.com/brandpundit/status/21859693155 Kayodé Wan

    Some of these questions are scandalizing > RT @jaybaer: The 8 Wrong Questions #PR Firms Are Asking About #SocialMedia – http://bit.ly/bFVJmq

  • http://twitter.com/danicakombol/status/21865940930 Danica Kombol

    Great post by @jaybaer on 8 questions PR firms should be asking about Social Media | http://bit.ly/cvDQwm

  • http://twitter.com/beeverywhere/status/21865941404 BeEverywhere News

    Great post by @jaybaer on 8 questions PR firms should be asking about Social Media | http://bit.ly/cvDQwm

  • http://twitter.com/jackieyeaney/status/21867084781 jackieyeaney

    RT @danicakombol: Great post by @jaybaer on 8 questions PR firms should be asking about Social Media | http://bit.ly/cvDQwm

  • http://twitter.com/jackieyeaney/status/21867084781 jackieyeaney

    RT @danicakombol: Great post by @jaybaer on 8 questions PR firms should be asking about Social Media | http://bit.ly/cvDQwm

  • http://twitter.com/360media/status/21867518270 Tara Murphy

    RT @beEverywhere: Great post by @jaybaer on 8 questions PR firms should be asking about Social Media | http://bit.ly/cvDQwm

  • http://twitter.com/360media/status/21867518270 Tara Murphy

    RT @beEverywhere: Great post by @jaybaer on 8 questions PR firms should be asking about Social Media | http://bit.ly/cvDQwm

  • http://twitter.com/larsv/status/21876921074 Lars Voedisch

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://om.ly/rmNF

  • http://twitter.com/larsv/status/21876921074 Lars Voedisch

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://om.ly/rmNF

  • http://twitter.com/eduranea/status/21876977365 Ernesto Durán

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://om.ly/rmNF

  • http://twitter.com/eduranea/status/21876977365 Ernesto Durán

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://om.ly/rmNF

  • http://twitter.com/richardatdell/status/21877280816 RichardatDELL

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://om.ly/rmNF

  • http://twitter.com/2cre8/status/21877530431 Kathy Meyer

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://om.ly/rmNF RT @jaybaer

  • http://twitter.com/jillfoster/status/21877605420 Jill Foster

    (w/ better, alternate ?'s provided) 8 wrong questions PR firms ask about #socialmedia http://om.ly/rmNF via @LinkedMedia @jaybaer

  • http://twitter.com/tylerweaver/status/21877782667 Tyler Weaver

    RT @2cre8: The 8 Wrong Questions PR Firms Are Asking About Social Media http://om.ly/rmNF RT @jaybaer

  • http://twitter.com/neildrewitt/status/21879295935 Neil Drewitt

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://om.ly/rmNF

  • http://twitter.com/anepiphany/status/21879529242 Pippa O’Sullivan

    RT @LinkedMedia: RT @JayOatway: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media – http://om.ly/rmNF #socadl

  • http://twitter.com/danielgoh/status/21880301959 danielgoh

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://om.ly/rmNF

  • http://twitter.com/superadrianme/status/21880495543 SUPERADRIANME

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://om.ly/rmNF

  • http://twitter.com/hungryepicurean/status/21880548925 Glenn Lee

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://om.ly/rmNF

  • http://twitter.com/jenbongar/status/21882239269 Jennifer Bongar

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/infyinsy/status/21883472169 Infinite Insight

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://om.ly/rmNF

  • http://twitter.com/yousufphoto/status/21887118368 Yousuf Photo Afridi

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://om.ly/rhZm

  • http://twitter.com/ralphdegeus/status/21888654302 Ralph de Geus

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://om.ly/rmNF

  • http://twitter.com/11eiffig/status/21889045534 11eiffig ∧ kztkk

    [B!] The 8 Wrong Questions PR Firms Are Asking About Social Media | PR 2.0 | Social Media Consulting – Co… http://bit.ly/91ujxQ

  • http://twitter.com/nemo723/status/21896957959 Shohei Nemoto

    http://goo.gl/2bhQ RT @Capote PR会社の人が使わない方が良いソーシャルメディアに関する8つの質問 http://post.ly/tEN2

  • http://twitter.com/lucifresh/status/21898263337 LuciFresh

    RT @Flowtown 8 Social-Media Mistakes Made By PR Firms http://ow.ly/2rYDL by @jaybaer» true that.

  • http://twitter.com/ca_d_a_ch/status/21899562113 CA Technologies DACH

    RT @wgreiner: Nützlich: Die 8 falschen Fragen, die PR-Leute zu #Social Media stellen: http://ow.ly/2sR1S /by @jaybaer via @Stefan63atIBM :-)

  • http://twitter.com/arno_muc/status/21899627289 Arno Laxy

    RT @CA_D_A_CH: RT @wgreiner: 8 falsche Fragen, die PR-Leute zu #Social Media stellen: http://ow.ly/2sR1S /by @jaybaer via @Stefan63atIBM :-)

  • http://twitter.com/ecalvino/status/21903660455 Ezequiel Calvino

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://tinyurl.com/34n262u

  • http://twitter.com/kylepmcgrath/status/21905054457 Kyle McGrath

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://om.ly/rmNF

  • http://twitter.com/lizwainger/status/21907204869 lizwainger

    Jay Baer's excellent post on the 8 wrong questions that PR folks ask about social media http://bit.ly/asCQ65

  • http://twitter.com/jonathancoffin/status/21910959749 Jonathan Coffin

    Reading now: "The 8 Wrong Questions PR Firms Are Asking About Social Media." http://ow.ly/2tkhC

  • http://twitter.com/mpfriedman/status/21919572636 m p friedman

    RT @OomphGroup: Excellent: The 8 Wrong Questions PR Firms Are Asking About Social Media http://ow.ly/2rYrm

  • http://twitter.com/davidtheprguy/status/21921691794 davidtheprguy

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bXN4G7

  • http://twitter.com/russ_dean/status/21924726143 Russell Dean Roering

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/bigfuel/status/21926389707 Big Fuel

    Many PR firms are asking questions, but not the right ones: http://ow.ly/2tce5

  • http://twitter.com/newbusinesshawk/status/21926433483 Bob Sanders

    RT @bigfuel: Many PR firms are asking questions, but not the right ones: http://ow.ly/2tce5

  • http://twitter.com/mikedmcgraw/status/21927156103 mike mcgraw

    Many PR firms are asking questions, but not the right ones: http://ow.ly/2tce5 http://bit.ly/d9qsvT

  • http://twitter.com/avisavar/status/21927156297 Avi Savar

    Many PR firms are asking questions, but not the right ones: http://ow.ly/2tce5

  • http://twitter.com/sporter63/status/21929286394 Stephen Porter

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/michaelgass/status/21930482399 Michael Gass

    The 8 Wrong Questions PR Firms Are Asking About Social Media via @jaybaer http://om.ly/rmNF

  • http://twitter.com/tunderwood/status/21933483293 Tim Underwood

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://is.gd/exaLL

  • http://twitter.com/grafmartin/status/21933484543 Graf-Martin Agency

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://is.gd/exaLL

  • http://twitter.com/mikedmerrill/status/21933615095 Mike D. Merrill

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://bakn.me/9aGS4d

  • http://twitter.com/mikedmerrill/status/21933615095 Mike D. Merrill

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://bakn.me/9aGS4d

  • http://twitter.com/charbrown/status/21935830682 Charles H. Brown

    RT @mikedmerrill: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bakn.me/9aGS4d

  • http://twitter.com/charbrown/status/21935830682 Charles H. Brown

    RT @mikedmerrill: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bakn.me/9aGS4d

  • http://twitter.com/levelten_colin/status/21939069726 Colin Alsheimer

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/trulysocial/status/21939393937 Thomas Earthman

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://om.ly/rmNF

  • http://twitter.com/markthespaman/status/21941606958 MarktheSpaman

    RT @LevelTen_Colin: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/leighstouffer/status/21941679899 Leigh Ann Stouffer

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://om.ly/rmNF

  • http://twitter.com/so_you_know/status/21944221557 Annie Q. Syed

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://om.ly/rmNF
    RT @tylerweaver via @2cre8 via @jaybaer

  • http://www.blackfridayplanet.com/ William Hushburn

    Asking a question would basically depend on what answer you truly want to hear. I don’t think there are right and wrong questions, answers maybe.

  • http://twitter.com/fahrenheitem/status/21949507244 Fahrenheit EM

    All are good..#7 is the BEST! | The 8 Wrong Questions PR Firms Are Asking About Social Media via Jay Baer http://ow.ly/2tjZa

  • http://twitter.com/laxgirl/status/21949678686 Kate Knox

    RT @russ_dean: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/webpoduzetnik/status/21951795636 Tomislav Car

    RT: @2cre8 The 8 Wrong Questions PR Firms Are Asking About Social Media http://om.ly/rmNF RT @jaybaer

  • http://twitter.com/annie_zhou/status/21968194868 Annie Zhou

    RT The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq @jaybaer

  • http://twitter.com/amsie/status/21979841592 amsie

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bXN4G7

  • http://twitter.com/intersphere/status/21979951095 Vincent Teo

    RT @amsie: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bXN4G7

  • http://twitter.com/daphnemaia/status/21980123096 Daphne Maia

    RT @amsie: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bXN4G7

  • http://twitter.com/lewispr_asia/status/21980175716 LEWIS Asia-Pacific

    RT @daphnemaia: RT @amsie: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bXN4G7

  • http://twitter.com/phuongvtt/status/21983556207 Thanh Phuong Vo

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/phuongvtt/status/21983556207 Thanh Phuong Vo

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/jamieforster/status/21989156238 Jamie Forster

    The 8 Wrong Questions PR Firms Are Asking About Social Media – http://ow.ly/2sXLq // good read for anyone not just PR!

  • http://twitter.com/managementsushi/status/21989209702 Bernie Ritchie

    RT @JamieForster: The 8 Wrong Questions PR Firms Are Asking About Social Media – http://ow.ly/2sXLq // good read for anyone not just PR!

  • http://twitter.com/bellahome_uk/status/21989380111 Christopher Woodland

    RT @JamieForster: The 8 Wrong Questions PR Firms Are Asking About Social Media – http://ow.ly/2sXLq // good read for anyone not just PR!

  • http://twitter.com/ramonahz/status/21989463647 Ramona Zachariassen

    Reading "The 8 Wrong Questions PR Firms Are Asking About Social Media" by @jaybaer http://ow.ly/2sXLq via @JamieForster

  • http://twitter.com/si_sanett/status/21989517785 Simon Sanett

    RT @JamieForster: The 8 Wrong Questions PR Firms Are Asking About Social Media – http://ow.ly/2sXLq // good read for anyone> >I agree!

  • http://twitter.com/lesleyaveyard/status/21989763197 conversation matters

    RT @JamieForster: 8 WRONG Questions PR Firms Are Asking About Social Media – http://ow.ly/2sXLq // good read for anyone >>>it is spot on :)

  • http://twitter.com/denverc/status/21991367404 Denver Coulson

    RT @si_sanett: RT @JamieForster: The 8 Wrong Questions PR Firms Are Asking About Social Media – http://ow.ly/2sXLq // good read for anyo …

  • http://twitter.com/livehotaction/status/21991702798 J Benn

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/jakelacaze/status/21995713381 Jake LaCaze

    RT @JamieForster: The 8 Wrong Questions PR Firms Are Asking About Social Media – http://ow.ly/2sXLq // good read for anyone not just PR!

  • http://twitter.com/catherinemcnair/status/22011138689 Catherine McNair

    The 8 Wrong Questions PR Firms Are Asking About Social Media via @jaybaer http://bit.ly/bFVJmq #PR #li

  • http://twitter.com/threegirlsmedia/status/22021546225 Emily & Erika

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/cIWXE5

  • http://twitter.com/sj_kent/status/22022048380 sj kent

    RT @si_sanett: RT @JamieForster: The 8 Wrong Questions PR Firms Are Asking About Social Media – http://ow.ly/2sXLq // good read for anyo …

  • http://twitter.com/mindsprout/status/22048989562 Sarah Hartshorn

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://ow.ly/2t8lh

  • http://twitter.com/clickcapture/status/22061270628 Ava Grace

    RT @VanillaSoft: RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/fingerpaintmc3/status/22082692090 Matthew Carson, III

    #socialmedia #PR #publicrelations #marketing The 8 Wrong Questions PR Firms Are Asking About Social Media, http://bit.ly/bXN4G7

  • http://twitter.com/cruzglr/status/22102117852 Glennie Cruz

    The 8 Wrong Questions PR Firms Are Asking About Social Media #socialmedia #PR #in http://bit.ly/aRN0qh

  • http://twitter.com/klchristof/status/22113809506 katie christof

    RT @beEverywhere Great post by @jaybaer on 8 questions PR firms should be asking about Social Media | http://bit.ly/cvDQwm

  • http://twitter.com/onpath/status/22113934547 DIALOG Magazine

    8 wrong question about social media…and the right questions instead http://ow.ly/2sAZa

  • http://twitter.com/tiffanypr/status/22146667620 TiffanyPR

    The 8 Wrong Questions #PR Firms Are Asking About Social Media http://bit.ly/clbo5B

  • http://twitter.com/aleeshacpr/status/22148573101 K A C, Images and U

    RT @lolasims: RT @TiffanyPR: The 8 Wrong Questions #PR Firms Are Asking About Social Media http://bit.ly/clbo5B

  • http://twitter.com/reklama_link/status/22149143870 Inga

    RT @lolasims: RT @TiffanyPR: The 8 Wrong Questions #PR Firms Are Asking About Social Media http://bit.ly/clbo5B http://goo.gl/fb/PGSCy

  • http://twitter.com/winstonemktg/status/22163285814 winstonemarketing

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/philsimon/status/22164373679 Phil Simon

    The 8 Wrong Questions PR Firms Are Asking About Social Media – http://bit.ly/bFVJmq @jaybaer

  • http://twitter.com/kalimoses/status/22177222240 Kali Moses

    RT @TiffanyPR: The 8 Wrong Questions #PR Firms Are Asking About Social Media http://bit.ly/clbo5B

  • http://twitter.com/fredalecrim/status/22181960855 fredalecrim

    "The 8 Wrong Questions PR Firms Are Asking About Social Media" http://bit.ly/9n8OdW #Recomendo #MidiasSociais

  • http://twitter.com/jackie_stone/status/22187331854 Jackie Stone

    8 Social Media Mistakes companies make – http://ow.ly/2tZS3

  • http://twitter.com/hellomaxhardy/status/22195147131 Max Hardy

    Just read a great blog post – Eight Wrong Questions PR Firms Are Asking About #socialmedia: http://j.mp/dvDMQk

  • http://twitter.com/rinforsideweb/status/22206130693 Rinforside web

    The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq #socialmedia

  • http://twitter.com/jeffhurt/status/22217073085 Jeff Hurt

    The 8 Wrong [& Right] Questions To Ask About Social Media by @jaybaer #eventprofs #assnchat #pcma http://ow.ly/2vfdQ

  • http://twitter.com/socialmediafltr/status/22218009663 Social Media Filter

    RT @JeffHurt The 8 Wrong [& Right] Questions To Ask About Social Media by @jaybaer #eventprofs #assnchat #pcma http://ow.ly/2vfdQ

  • http://twitter.com/socialmediafltr/status/22218009663 Social Media Filter

    RT @JeffHurt The 8 Wrong [& Right] Questions To Ask About Social Media by @jaybaer #eventprofs #assnchat #pcma http://ow.ly/2vfdQ

  • http://twitter.com/marketingfltr/status/22218010025 Marketing Filter

    RT @JeffHurt The 8 Wrong [& Right] Questions To Ask About Social Media by @jaybaer #eventprofs #assnchat #pcma http://ow.ly/2vfdQ

  • http://twitter.com/marketingfltr/status/22218010025 Marketing Filter

    RT @JeffHurt The 8 Wrong [& Right] Questions To Ask About Social Media by @jaybaer #eventprofs #assnchat #pcma http://ow.ly/2vfdQ

  • http://twitter.com/factor168/status/22228459707 Thrill Me

    RT @Jeffhurt: The 8 Wrong [& Right] Questions To Ask About Social Media by @jaybaer #eventprofs #assnchat #pcma http://ow.ly/2vfdQ

  • http://twitter.com/qabsjim/status/22229929153 Jim Andrews

    RT @JeffHurt The 8 Wrong [& Right] Questions To Ask About Social Media by @jaybaer #eventprofs #assnchat #pcma http://ow.ly/2vfdQ

  • http://twitter.com/qabsjim/status/22229929153 Jim Andrews

    RT @JeffHurt The 8 Wrong [& Right] Questions To Ask About Social Media by @jaybaer #eventprofs #assnchat #pcma http://ow.ly/2vfdQ

  • http://twitter.com/psalinger/status/22231471582 psalinger

    RT @JeffHurt The 8 Wrong [& Right] Questions To Ask About Social Media by @jaybaer #eventprofs #assnchat #pcma http://ow.ly/2vfdQ

  • http://twitter.com/psalinger/status/22231471582 psalinger

    RT @JeffHurt The 8 Wrong [& Right] Questions To Ask About Social Media by @jaybaer #eventprofs #assnchat #pcma http://ow.ly/2vfdQ

  • http://twitter.com/nialldevitt/status/22258057952 Niall Devitt

    RT @TweetsonPR: The 8 wrong questions PR firms are asking about social media. http://bit.ly/aAyYsu

  • http://twitter.com/iandavmcg/status/22260720639 Ian McGonnigal

    The 8 Wrong [& Right] Questions To Ask About #SocialMedia by @jaybaer #eventprofs http://ow.ly/2vfdQ RT @Jeffhurt #marketing

  • http://twitter.com/persundberg/status/22262904819 Per Sundberg

    The 8 Wrong Questions PR Firms Are Asking About Social Media – http://bit.ly/bFVJmq

  • http://twitter.com/ninagodard/status/22266287887 Nina Godard

    RT @jaybaer: The 8 Wrong Questions PR Firms Are Asking About Social Media http://bit.ly/bFVJmq

  • http://twitter.com/CleanCutMedia Clean Cut Media

    great job on the post. I liked the “rewording” of the questions.

    its frustrating sometimes when potential clients come with these questions and end up following the company with the best fluff answer rather than the best answer.

  • http://twitter.com/ruhanirabin/status/22285531721 Ruhani Rabin

    The 8 Wrong Questions PR Firms Are Asking About #SocialMedia http://bit.ly/c9jfyQ

  • http://twitter.com/ruhanirabin/status/22285531721 Ruhani Rabin

    The 8 Wrong Questions PR Firms Are Asking About #SocialMedia http://bit.ly/c9jfyQ

  • http://twitter.com/ruhanirabin/status/22285531721 Ruhani Rabin

    The 8 Wrong Questions PR Firms Are Asking About #SocialMedia http://bit.ly/c9jfyQ

  • http://twitter.com/mayhemstudios/status/22285810297 Calvin Lee

    RT @ruhanirabin The 8 Wrong Questions PR Firms Are Asking About #SocialMedia http://bit.ly/c9jfyQ

  • http://twitter.com/codingkoala/status/22285819240 Coding Koala

    RT @mayhemstudios RT @ruhanirabin The 8 Wrong Questions PR Firms Are Asking About #SocialMedia http://bit.ly/c9jfyQ

  • http://twitter.com/wpstudios/status/22285821091 WPstudios

    RT @mayhemstudios RT @ruhanirabin The 8 Wrong Questions PR Firms Are Asking About #SocialMedia http://bit.ly/c9jfyQ

  • http://twitter.com/mrhyperpcs/status/22286351076 Robert Greenawalt

    RT @mayhemstudios: RT @ruhanirabin The 8 Wrong Questions PR Firms Are Asking About #SocialMedia http://bit.ly/c9jfyQ

  • http://twitter.com/restreamalerts/status/22286648105 ReStream

    @cwills The 8 Wrong Questions PR Firms Are Asking About Social Media | PR 2.0 | Social Media Consu http://bit.ly/cOuSZz #ReStream.me

  • http://twitter.com/razorfishbrasil/status/22293109960 Razorfish Brasil

    8 perguntas que você não deve fazer sobre social media (by @jaybaer) http://migre.me/18uRf ~@fetassinari

  • http://www.red-slice.com Maria

    Great post and I love the thought-provoking comments. I use social media heavily not necessarily for lead generation per se for my own branding agency, but to present myself as a thought leader – a softer sell, if you will.

    But the one thing all the hoopla about social media seems to overlook in the language of “community”, “connection” and “adding value” is that those are all noble goals and part of what I call “soft selling.” But at the end of the day, it’s a time and cost expense that is meant to generate business. Sales, clients, eyeballs – whatever you are after. It’s all well and good to talk about engagement and connections IF THEY LEAD TO SALES. That is what a company is investing in, or asking a social media firm for help with.

    We can’t get angry with clients who want a return on the money they spend. I’ve been on both the client and the agency sides – and didn’t appreciate the client’s need to justify spend to the CEO and CFO until I was on that side.

    Perhaps we can frame the conversation with clients in this way (as I do with mine): Social media is not the same as direct marketing. There is not a one-to-one dollar for dollar spent per lead or sale. But creating an engaging social media presence will ultimately provide the air cover you need for your more direct marketing tactics to be successful. You need to “earn the right” to picth your product or invade someone’s email box with an offer. And social media helps you build that trust and gives you that brand air cover.

    If you frame this in the context of making a client’s lead gen efforts more effective, that is something they can get on board with and take to the bank. But you can’t stop the conversation at “We’ll help you engage your customers.” They don’t care. You need to complete the thought with “so that you can ultimately increase sales and lifetime value of a customer in the long run.” Once we can start to get those metrics for clients, the conversation will be much easier to have.

    http://www.red-slice.com/branding-basics-book

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  • http://www.socialogymedia.com Lauren Ashley Miller

    I really love the structure of this post! Mechanics aside, this is a great list that I wish more PR practioners or anyone who is hiring or working with a social media consultant understood.

  • jamescrawford

    I quite liked this post. PR companies do like their “shiny new things” when they should really be thinking strategically about social media and how to apply it to their client’s brief.

    Social media is just another channel.

  • letstalkandchat

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  • Trevor_Cherewka

    Great post.  It’s funny that people have no idea whats coming for Social.  As you mentioned, larger PR firms getting involved, CMO’s popping up all over the place and companies with very deep pockets trying to define the space (hence the plastic feel in the initial questions).
     
    In the end BIG business with screw SM up with so much digital noise that we should all start looking for the next big thing…….now.
     
    Trevor Cherewka
     trevor_cherewka 
     smashingpixels