Convince and Convert, Social Media Case Studies, Social Media Strategy

The Art of Social Media – Crowd Sourced Photography

Part 2 of this week’s 3 post series about social media case studies.

Tyson Crosbie is not your ordinary photographer. Since stumbling upon Twitter nearly two years ago, he’s ignored the norms and customs of commercial photography, and found a way to incorporate social media into every element of his work.

As a food photography apprentice, Tyson observed how closed and parochial photographers were about their work, and aimed to make photography an open and educational process.

Social Media Customer Acquisition

social media crowd sourcing 1 300x240 The Art of Social Media   Crowd Sourced PhotographyShortly after moving to Phoenix, Tyson saw a tweet from the sublime @msherr a fixture in the Arizona social media scene who heads up social media for digital agency Terralever. She needed a new picture for use in social media, and Tyson said he could shoot it.

Crowd Sourced Product

Tyson took the best 15 photographs from the session, and uploaded them as a set on Flickr. Friends were then invited to view and comment on the photos, helping Ms. Herr determine which one to use as her avatar.

“I initially began the soft edit crowd sourcing process as a way to better educate myself and my clients about photography,” says Tyson. “Sometimes clients select photos that they probably would not have, but the positive feedback from the community can be influential.”

Building a Brand Community

Now, Tyson uses the soft edit crowd sourcing process for all business portrait photo shoots. Anyone can comment on the Flickr sets (as long as they have a free Flickr account), and the soft edit commenters have become an online community.

“There are dozens of people who comment on the photos. Some are professional photographers, but most aren’t,” says Tyson. “If they know the subject of the photo, they are more likely to comment, and some people just love the process and participate regularly.”

A Social Media Niche

Business portraits for use in social media and elsewhere make up a large portion of his commercial photography work, and he charges $500 for that service – including the soft edit crowd sourcing process. He is also an accomplished fine art photographer, and recently concluded a Local Home Exhibit whereby Phoenicians who tweeted about the project were eligible to win the opportunity to show one of Tyson’s large photos from the Phoenix 21 exhibition in their homes for one month.

When Tyson first began shooting avatars, few people were serious enough about their social media personas to consider professional photography. Now, interest in business portraits is surging. “I’ve done more than 30 business portrait sessions in the last year or so,” Tyson says. “That seems like a lot, but there are 600-700 heavy Twitter users just in Phoenix, so there’s a lot more opportunity.”

Tyson also says he has been hired for several jobs based on his name being affixed to the lower right hand corner of images he posts online.

Help Me Pick a New Me

Want to see how the soft edit process works? Since I’ve grown a beard, I recently had Tyson shoot new photos of me. The 15 candidate photos have been uploaded to Flickr. All that’s missing is your feedback. Please participate and help Tyson and me figure out what Jay Baer should look like on Twitter, on this blog and elsewhere in social media.

jay baer social media strategy The Art of Social Media   Crowd Sourced Photography

  • http://www.cardalytics.com MarkLIVE!

    Good stuff. Now i feel bad, i need to get some pro-photo’s up and going.

    *btw, speaking of photo’s. where do i add my avatar photo for my comment making ? Dont think this is Disqus, cause i have a disqus account

    • http://www.convinceandconvert.com Jay Baer

      Hi Mark. Thanks very much for the comment. I use gravatar.com for this comment avatar section.

  • http://twitter.com/tysoncrosbie/statuses/5820058268 tysoncrosbie (tyson crosbie)

    Twitter Comment


    See? Greatest clients EVAR!!: [link to post] < --Check it. :)

    Posted using Chat Catcher

  • http://twitter.com/rxgx/statuses/5820106655 rxgx (Ryan Gasparini)

    Twitter Comment


    RT @tysoncrosbie: See? Greatest clients EVAR!!: [link to post] < --C ...

    Posted using Chat Catcher

  • http://msherrwhenonline.com Ms. Herr / @MsHerr

    I remember your first soft edit set, before I’d had the fortune to meet you. Now looking through this new set, I sense the growing trust between photographer and subject that opens up, and captures, deeper insights to your character and purpose. The beneficiaries are those of us who get to tap into that same trust through these images. Thanks for letting us participate!
    .-= Ms. Herr / @MsHerr´s last blog ..social media connections are human connections =-.

    • http://www.convinceandconvert.com Jay Baer

      Thank YOU for participating. Definitely you’re right. Having worked with Tyson before, I was more comfortable this time. Plus, being on my home turf helps a lot in that regard. And, I’m a lot more comfy in terms of what I’m doing and that I can do it well than I was 18 months aago.

  • http://twitter.com/SusanBaier/statuses/5825892971 SusanBaier (Susan Baier)

    Twitter Comment


    RT @tysoncrosbie: See? Greatest clients EVAR!!: [link to post] < --Check it. :). <- Grea post from @jaybaer about the amazing Tyson!

    Posted using Chat Catcher

  • http://YourWebsite Elizabeth Sosnow

    I like image #14. Didn’t you once tell me you kept the green shirt from your current avatar in a special place where the kids couldn’t get it dirty? What happens to it now? Does it go in a museum somewhere?

    • http://www.convinceandconvert.com Jay Baer

      I still have the shirt. Even brought it to the shoot. Tyson convinced me to go blue. Blame him. I’ll wear the shirt for you next time I’m in NYC!

  • http://twitter.com/kspidel/statuses/5838946479 kspidel (Kevin Spidel)

    Twitter Comment


    RT @MsHerr: this is open-sourcing awesomeness people! –> help the smart & engaging @jaybaer pick a new avatar [link to post] #fb

    Posted using Chat Catcher

  • http://twitter.com/MsHerr/statuses/5838927653 MsHerr (Ms. Herr)

    Twitter Comment


    this is open-sourcing awesomeness people! –> help the smart & engaging @jaybaer pick a new avatar [link to post]

    Posted using Chat Catcher

  • Maribel

    Niches and vision: good business !RT @jaybaer: Small business social media case study, starring photographer @tysoncrosbie http://ow.ly/Dfhc

  • http://twitter.com/sharonmostyn/status/5833627551 Sharon Mostyn

    Jay's crowdsourcing the beard photos! #mpdm RT @jaybaer Sm biz social media case study starring photographer @tysoncrosbie http://ow.ly/Dfhc

  • http://twitter.com/jaybaer/status/5838742180 Jay Baer

    I need to pick a new avatar. Can I please count on you, the good people of Twitter, to help me choose a good one? http://ow.ly/DfjP

  • http://twitter.com/kspidel/status/5838946479 Kevin Spidel

    RT @MsHerr: this is open-sourcing awesomeness people! –> help the smart & engaging @jaybaer pick a new avatar http://ow.ly/DfjP #fb

  • http://YourWebsite Dave
  • http://twitter.com/paulbuchtmann/status/5861943475 Paul Buchtmann

    RT @hkotadia: Crowd Sourced Photography http://bit.ly/3fwae7 #sCRM #PR #marketing #sales. I have said this to many photo sells you to buyers

  • http://twitter.com/JoshSPeters/statuses/5876408585 JoshSPeters (Josh Shua Peters)

    Twitter Comment


    The Art of Social Media – Crowd Sourced Photography
    [link to post]

    Posted using Chat Catcher

  • http://twitter.com/joshuadenney/statuses/5884687769 joshuadenney (Joshua Denney)

    Twitter Comment


    he Art of Social Media – Crowd Sourced Photography [link to post] via @JoshSPeters

    Posted using Chat Catcher

  • http://twitter.com/LissaDuty/statuses/5892433345 LissaDuty (Lissa Duty)

    Twitter Comment


    RT @pattyfarmer: The Art of Social Media: Crowd Sourced Photography: Part 2/3 post series social media case studies [link to post]

    Posted using Chat Catcher

  • http://twitter.com/pattyfarmer/statuses/5891872609 pattyfarmer (Patty Farmer)

    Twitter Comment


    The Art of Social Media – Crowd Sourced Photography: Part 2 of 3 post series about social media case studies. [link to post]

    Posted using Chat Catcher

  • http://www.twitter.com/VdueperdueV Vlad “Dueperdue” Olariu

    Hi Jay!

    I’m a Romanian reader, and i found you’re blog on technorati… i must say: Great Blog man!

    For the foto: I really love this one: http://www.flickr.com/photos/tysoncrosbie/4111608010/in/set-72157622696282747/

  • http://twitter.com/paulsimpson1976/status/5942384827 paulsimpson1976

    RT @jaybaer – Crowd Sourced Photography http://bit.ly/30l1vJ

  • http://twitter.com/eclipseinst/status/6272862274 Tom Maddrey

    Crowd Sourced #Photography – interesting post via @jaybaer : http://bit.ly/5V5TdG

  • http://twitter.com/rssirteubal/status/6468621367 Ignacio

    The Art of Social Media – Crowd Sourced Photography | Convince & Convert News | Social Media Consulting – Convince … http://bit.ly/73VEqP

  • http://twitter.com/brettcareer/status/6809809226 Brett Ponset

    Crowd sourcing photography http://bit.ly/6lEZ7W

  • http://twitter.com/bretthomebiz/status/6809809828 Brett Ponset

    Crowd sourcing photography http://bit.ly/6lEZ7W

  • http://twitter.com/brettentreprene/status/6809809578 Brett Ponset

    Crowd sourcing photography http://bit.ly/6lEZ7W

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    Crowd sourcing photography http://bit.ly/6lEZ7W

  • http://twitter.com/brettpmedia/status/6809810550 Brett Ponset

    Crowd sourcing photography http://bit.ly/6lEZ7W

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    Crowd sourcing photography http://bit.ly/6lEZ7W

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    Crowd sourcing photography http://bit.ly/6lEZ7W

  • http://twitter.com/brettpublish/status/6809811881 Brett Ponset

    Crowd sourcing photography http://bit.ly/6lEZ7W

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    Crowd sourcing photography http://bit.ly/6lEZ7W

  • http://twitter.com/degankettles/status/6809814291 degankettles

    Crowd sourcing photography http://bit.ly/6lEZ7W

  • http://www.easyrecovery.ie/ Hard drive recovery

    This is a good start on the how artists are interpreting social media

  • http://twitter.com/jakrose/status/13988722324 Jason Keath

    @tysoncrosbie Hey, @jaybaer pointed me to this nice proof of concept case study of yours http://bit.ly/dviPVR Have u seen continued results?

  • greyp

    What do you think about this wedding photography in Cary http://www.kimcrenshawphotography.com/blog

  • letstalkandchat

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