Digital Marketing, Social Media Measurement, Social Media Strategy, Integrated Marketing and Media, Social Media ROI

The Death of Sexy – Social Media, Integration and Real Business

Maybe we’ve gotten a little ahead of ourselves?

In our zeal for YouTube videos, and Facebook apps, and iphone wizardry, and augmented reality we’ve in many cases neglected the many ways we can socially enable the marketing we’ve been doing all along.

social media integration 300x223 The Death of Sexy   Social Media, Integration and Real BusinessSure it’s exciting to play with all the shiny new social media toys under the tree, but before we start creating siloed social media departments and work ourselves into a lather about ROI, shouldn’t we take a minute to figure out how to integrate social media?

Social Media as an Ingredient

‘Tis the season for people to make predictions and promises for next year. For me, I want to focus this blog in 2010 on social media convergence, and how social impacts other marketing and operational disciplines.

Sure, I could write about the new Twitter this or the new Facebook that, and I’m sure I’ll continue to cover that world at times.

But since I was a public relations professional first, a client-side marketer second, a digital marketing agency owner third, and a social media consultant fourth, what really interests me (and I hope you) is how social media is the new ligament of marketing – tying together disparate tactics with unified messaging and platforms.

In 2010, I want to focus on how we retrofit our email marketing, search marketing, banner advertising, even print and TV, to include social components universally.

How can your blog drive your search marketing? How can you test email newsletter content on Facebook? How can your mobile apps drive database marketing? How does social CRM impact downstream conversion rates?

Sure, social media has made incredible progress in a short period of time. But to reach its full potential – especially from an ROI perspective – social media needs to be a component in a larger marketing program. Yes, I believe all companies will “be” social eventually. But that’s not a marketing strategy, that’s a cultural initiative. We need to treat social media as a marketing ingredient, not a marketing cure-all.

The Next Big Thing is the Little Things

The social media baby has been birthed. The stories have been written about the “first to do this” and the “first to do that.” With your help and permission, I want to get beyond the excitement and focus on the business of social media.

At almost every social media speaking engagement, I’m asked what I think the next big thing will be. “What’s the next Twitter?” people want to know. This will be the year (I hope) when we stop asking that question. Instead of “what’s next?” we should be asking “what’s the best way to use what’s out there?”

Are you okay with this direction? Can we focus on social media integration and convergence together next year?

(photo by harikumarm)

Related
  • http://twitter.com/BeSocialOnline/statuses/6462941231 BeSocialOnline (Gert Jan Bos)

    Twitter Comment


    The Death of Sexy – Social Media, Integration and Real Business [link to post] great article by @jaybear on #socialmedia /via @Jan_B

    Posted using Chat Catcher

  • http://twitter.com/BeSocialOnline/statuses/6462941231 BeSocialOnline (Gert Jan Bos)

    Twitter Comment


    The Death of Sexy – Social Media, Integration and Real Business [link to post] great article by @jaybear on #socialmedia /via @Jan_B – Posted using Chat Catcher

  • http://twitter.com/BeSocialOnline/statuses/6462941231 BeSocialOnline (Gert Jan Bos)

    Twitter Comment


    The Death of Sexy – Social Media, Integration and Real Business [link to post] great article by @jaybear on #socialmedia /via @Jan_B – Posted using Chat Catcher

  • http://twitter.com/Jan_B/statuses/6462714723 Jan_B (Jan_B)

    Twitter Comment


    The Death of Sexy – Social Media, Integration and Real Business [link to post] great article by @jaybear on #socialmedia

    Posted using Chat Catcher

  • http://twitter.com/Jan_B/statuses/6462714723 Jan_B (Jan_B)

    Twitter Comment


    The Death of Sexy – Social Media, Integration and Real Business [link to post] great article by @jaybear on #socialmedia – Posted using Chat Catcher

  • http://twitter.com/Jan_B/statuses/6462714723 Jan_B (Jan_B)

    Twitter Comment


    The Death of Sexy – Social Media, Integration and Real Business [link to post] great article by @jaybear on #socialmedia – Posted using Chat Catcher

  • http://twitter.com/suzannelroy/statuses/6464006814 suzannelroy (Suzanne Lily Roy)

    Twitter Comment


    RT @jaybaer The Death of Sexy – Social Media, Integration and Real Business | Integrated Marketing and Media | Socia… [link to post]

    Posted using Chat Catcher

  • http://twitter.com/suzannelroy/statuses/6464006814 suzannelroy (Suzanne Lily Roy)

    Twitter Comment


    RT @jaybaer The Death of Sexy – Social Media, Integration and Real Business | Integrated Marketing and Media | Socia… [link to post] – Posted using Chat Catcher

  • http://twitter.com/suzannelroy/statuses/6464006814 suzannelroy (Suzanne Lily Roy)

    Twitter Comment


    RT @jaybaer The Death of Sexy – Social Media, Integration and Real Business | Integrated Marketing and Media | Socia… [link to post] – Posted using Chat Catcher

  • Michael Barber

    Jay, I couldn’t agree more with most of your thoughts here. I’m hearing from far too many colleagues at agencies and companies that are creating social media groups, rather than integrating them into their other digital marketing disciplines.

    Far too many organizations are focused on the glitz and glamour than how it can drive ROI across other established tactics. It’s going to create serious silo issues if organizations don’t address the problem now.

    I don’t think the questions like “What’s the next Twitter?” will ever stop for you. There are simply too many marketers focused on the next tool. They treat it as a gold rush, rather than understanding what is already out there that will connect them to their customers.

    Looking forward to watching the blog take this journey next year. Cheers on the success in 2009.

    • http://www.convinceandconvert.com/ Jay Baer

      Thanks Michael. What I find is that a lot of marketers are stuck trying to sell clients or bosses on being first, not being best. We need to change that, pronto.

    • http://www.convinceandconvert.com/ Jay Baer

      Thanks Michael. What I find is that a lot of marketers are stuck trying to sell clients or bosses on being first, not being best. We need to change that, pronto.

    • http://www.convinceandconvert.com/ Jay Baer

      Thanks Michael. What I find is that a lot of marketers are stuck trying to sell clients or bosses on being first, not being best. We need to change that, pronto.

  • http://YourWebsite Michael Barber

    Jay, I couldn’t agree more with most of your thoughts here. I’m hearing from far too many colleagues at agencies and companies that are creating social media groups, rather than integrating them into their other digital marketing disciplines.

    Far too many organizations are focused on the glitz and glamour than how it can drive ROI across other established tactics. It’s going to create serious silo issues if organizations don’t address the problem now.

    I don’t think the questions like “What’s the next Twitter?” will ever stop for you. There are simply too many marketers focused on the next tool. They treat it as a gold rush, rather than understanding what is already out there that will connect them to their customers.

    Looking forward to watching the blog take this journey next year. Cheers on the success in 2009.

    • http://www.convinceandconvert.com Jay Baer

      Thanks Michael. What I find is that a lot of marketers are stuck trying to sell clients or bosses on being first, not being best. We need to change that, pronto.

  • http://www.marketingwithimagination.com/ Stacey Pilcher

    Jay – The fact is marketing is much more than a product or service’s presence in the digital world. It is about presence in traditional mediums. It is how consumer concerns are answered online and on the phone, it’s about the quality of the product, it’s about pricing, it’s about the emotional connection communication makes with the consumers. It’s about service after sale.

    Social media is a great tool, especially when integrated with other efforts. Concentrating on the best way to do this is exciting and interesting. I would pose the question of “How can the use of social media strengthen a relationship with the consumer?” Since, isn’t marketing about creating a relationship with your customer? Telling them about new things – items they want, ideas they talk about, products they use and recommend. Building a relationship is building a brand.

    Looking forward to you insights in 2010.

    • http://www.convinceandconvert.com/ Jay Baer

      Nicely said Stacey. Using social media to strengthen relationships, not necessarily create them from scratch. Good thinking. Thanks for the comment.

  • http://www.marketingwithimagination.com Stacey Pilcher

    Jay – The fact is marketing is much more than a product or service’s presence in the digital world. It is about presence in traditional mediums. It is how consumer concerns are answered online and on the phone, it’s about the quality of the product, it’s about pricing, it’s about the emotional connection communication makes with the consumers. It’s about service after sale.

    Social media is a great tool, especially when integrated with other efforts. Concentrating on the best way to do this is exciting and interesting. I would pose the question of “How can the use of social media strengthen a relationship with the consumer?” Since, isn’t marketing about creating a relationship with your customer? Telling them about new things – items they want, ideas they talk about, products they use and recommend. Building a relationship is building a brand.

    Looking forward to you insights in 2010.

    • http://www.convinceandconvert.com Jay Baer

      Nicely said Stacey. Using social media to strengthen relationships, not necessarily create them from scratch. Good thinking. Thanks for the comment.

  • http://twitter.com/wordpost/statuses/6465815973 wordpost (Andrew Swenson)

    Twitter Comment


    Thank you @jaybaer: “The Death of Sexy – Social Media, Integration and Real Business” – [link to post]

    Posted using Chat Catcher

  • http://twitter.com/wordpost/statuses/6465815973 wordpost (Andrew Swenson)

    Twitter Comment


    Thank you @jaybaer: “The Death of Sexy – Social Media, Integration and Real Business” – [link to post] – Posted using Chat Catcher

  • http://twitter.com/wordpost/statuses/6465815973 wordpost (Andrew Swenson)

    Twitter Comment


    Thank you @jaybaer: “The Death of Sexy – Social Media, Integration and Real Business” – [link to post] – Posted using Chat Catcher

  • http://twitter.com/sabrinacrider/statuses/6466619556 sabrinacrider (Sabrina Crider)

    Twitter Comment


    The Death of Sexy – Social Media, Integration and Real Business [link to post] – Posted using Chat Catcher

  • http://twitter.com/sabrinacrider/statuses/6466619556 sabrinacrider (Sabrina Crider)

    Twitter Comment


    The Death of Sexy – Social Media, Integration and Real Business [link to post] – Posted using Chat Catcher

  • http://twitter.com/sabrinacrider/statuses/6466619556 sabrinacrider (Sabrina Crider)

    Twitter Comment


    The Death of Sexy – Social Media, Integration and Real Business [link to post]

    Posted using Chat Catcher

  • http://twitter.com/jillfalk/statuses/6466765700 jillfalk (Jill Falk)

    Twitter Comment


    RT @sabrinacrider: The Death of Sexy – Social Media, Integration and Real Business [link to post]

    Posted using Chat Catcher

  • http://twitter.com/jillfalk/statuses/6466765700 jillfalk (Jill Falk)

    Twitter Comment


    RT @sabrinacrider: The Death of Sexy – Social Media, Integration and Real Business [link to post] – Posted using Chat Catcher

  • http://twitter.com/JanelWait/statuses/6467327342 JanelWait (Janel Wait)

    Twitter Comment


    Social Media is an ingredient in the larger mix, senior living communities should use it as part of the mix…[link to post]

    Posted using Chat Catcher

  • http://twitter.com/JanelWait/statuses/6467327342 JanelWait (Janel Wait)

    Twitter Comment


    Social Media is an ingredient in the larger mix, senior living communities should use it as part of the mix…[link to post] – Posted using Chat Catcher

  • http://twitter.com/JanelWait/statuses/6467327342 JanelWait (Janel Wait)

    Twitter Comment


    Social Media is an ingredient in the larger mix, senior living communities should use it as part of the mix…[link to post] – Posted using Chat Catcher

  • http://writingblog.ventajamarketing.com/ John White

    >“What’s the next Twitter?” people want to know.

    Maybe they’re asking about the next Twitter because they don’t trust this one. That would be healthy skepticism.

    Maybe they’re asking because they understand that Twitter is the vehicle, not the destination. That would be insightful thinking.
    .-= John White´s last blog ..“I Don’t Want to Listen to You, But I’ll Listen to Your Stories.” =-.

    • http://www.convinceandconvert.com/ Jay Baer

      I agree John. I was just using the Twitter question as a metaphor for addiction to new, rather than adherence to grounded methodology.

    • http://www.convinceandconvert.com/ Jay Baer

      I agree John. I was just using the Twitter question as a metaphor for addiction to new, rather than adherence to grounded methodology.

  • http://writingblog.ventajamarketing.com/ John White

    >“What’s the next Twitter?” people want to know.

    Maybe they’re asking about the next Twitter because they don’t trust this one. That would be healthy skepticism.

    Maybe they’re asking because they understand that Twitter is the vehicle, not the destination. That would be insightful thinking.
    .-= John White´s last blog ..“I Don’t Want to Listen to You, But I’ll Listen to Your Stories.” =-.

  • http://writingblog.ventajamarketing.com John White

    >“What’s the next Twitter?” people want to know.

    Maybe they’re asking about the next Twitter because they don’t trust this one. That would be healthy skepticism.

    Maybe they’re asking because they understand that Twitter is the vehicle, not the destination. That would be insightful thinking.
    .-= John White´s last blog ..“I Don’t Want to Listen to You, But I’ll Listen to Your Stories.” =-.

    • http://www.convinceandconvert.com Jay Baer

      I agree John. I was just using the Twitter question as a metaphor for addiction to new, rather than adherence to grounded methodology.

  • http://www.momblebee.com/blog Cheryl aka Momblebee

    Right there with you on this…As people become more and more obsessed with tools and gadgets, the whole purpose and focus of social media seems to be getting more and more anti-social. I’m actually beginning to find that old school methods are beginning to be the “new” thing…

    • http://www.convinceandconvert.com/ Jay Baer

      Funny how everything old becomes new again, isn’t it? Pretty soon, bell bottom jeans will be back. Oh, wait….

    • http://www.convinceandconvert.com/ Jay Baer

      Funny how everything old becomes new again, isn’t it? Pretty soon, bell bottom jeans will be back. Oh, wait….

    • http://www.convinceandconvert.com/ Jay Baer

      Funny how everything old becomes new again, isn’t it? Pretty soon, bell bottom jeans will be back. Oh, wait….

  • http://www.momblebee.com/blog Cheryl aka Momblebee

    Right there with you on this…As people become more and more obsessed with tools and gadgets, the whole purpose and focus of social media seems to be getting more and more anti-social. I’m actually beginning to find that old school methods are beginning to be the “new” thing…

    • http://www.convinceandconvert.com Jay Baer

      Funny how everything old becomes new again, isn’t it? Pretty soon, bell bottom jeans will be back. Oh, wait….

  • http://twitter.com/braundoug/statuses/6467644263 braundoug (Doug Braun)

    Twitter Comment


    The Death of Sexy Social Media, to Integration and Real Business: [link to post] (@jaybaer) – Posted using Chat Catcher

  • http://twitter.com/braundoug/statuses/6467644263 braundoug (Doug Braun)

    Twitter Comment


    The Death of Sexy Social Media, to Integration and Real Business: [link to post] (@jaybaer)

    Posted using Chat Catcher

  • http://twitter.com/yanec/statuses/6466450957 yanec (Yaniv Yaakubovich)

    Twitter Comment


    Interesting post – RT @jaybaer The Death of Sexy – Social Media, Integration and Real Business [link to post] – Posted using Chat Catcher

  • http://twitter.com/yanec/statuses/6466450957 yanec (Yaniv Yaakubovich)

    Twitter Comment


    Interesting post – RT @jaybaer The Death of Sexy – Social Media, Integration and Real Business [link to post] – Posted using Chat Catcher

  • http://twitter.com/yanec/statuses/6466450957 yanec (Yaniv Yaakubovich)

    Twitter Comment


    Interesting post – RT @jaybaer The Death of Sexy – Social Media, Integration and Real Business [link to post]

    Posted using Chat Catcher

  • http://twitter.com/JayBower/statuses/6467288361 JayBower (Jay Bower @ Crossbow

    Twitter Comment


    RT @tweetmeme The Death of Sexy – Social Media, Integration and Real Business | Integrated Marketing and Media | Soc… [link to post] – Posted using Chat Catcher

  • http://twitter.com/JayBower/statuses/6467288361 JayBower (Jay Bower @ Crossbow

    Twitter Comment


    RT @tweetmeme The Death of Sexy – Social Media, Integration and Real Business | Integrated Marketing and Media | Soc… [link to post] – Posted using Chat Catcher

  • http://twitter.com/JayBower/statuses/6467288361 JayBower (Jay Bower @ Crossbow)

    Twitter Comment


    RT @tweetmeme The Death of Sexy – Social Media, Integration and Real Business | Integrated Marketing and Media | Soc… [link to post]

    Posted using Chat Catcher

  • http://www.buzzient.com/ Tim Jones

    We totally agree, Jay. Our folks have been saying for a while that Social Media needs to be viewed as an additional ingredient in existing programs; SM should augment not replace existing programs and applications.

    • http://www.convinceandconvert.com/ Jay Baer

      There’s probably a place for some freestanding social efforts, but for me they should only be tackled once you have the integration piece handled. Thanks for the comment.

    • http://www.convinceandconvert.com/ Jay Baer

      There’s probably a place for some freestanding social efforts, but for me they should only be tackled once you have the integration piece handled. Thanks for the comment.

    • http://www.convinceandconvert.com/ Jay Baer

      There’s probably a place for some freestanding social efforts, but for me they should only be tackled once you have the integration piece handled. Thanks for the comment.

  • http://www.buzzient.com/ Tim Jones

    We totally agree, Jay. Our folks have been saying for a while that Social Media needs to be viewed as an additional ingredient in existing programs; SM should augment not replace existing programs and applications.

  • http://www.buzzient.com Tim Jones

    We totally agree, Jay. Our folks have been saying for a while that Social Media needs to be viewed as an additional ingredient in existing programs; SM should augment not replace existing programs and applications.

    • http://www.convinceandconvert.com Jay Baer

      There’s probably a place for some freestanding social efforts, but for me they should only be tackled once you have the integration piece handled. Thanks for the comment.

  • http://altitudebranding.com/ Amber Naslund

    Hell yes. You and me both. We need more discussions about integration and the actual operational-level implementation of this stuff. I also hope we can illustrate more of what’s truly obsolete, where it’s evolution instead of replacement, and how this impacts the whole business, not just marketing.

    I’m looking forward to your contributions in 2010, Jay, as always. Thanks for keeping us on our toes.
    .-= Amber Naslund´s last blog ..Internal Social Media: Addressing The Fears =-.

    • http://www.convinceandconvert.com/ Jay Baer

      Just trying to keep up with you, and usually failing. Very much looking forward to doing more in the area of social as binding agent between marketing and customer service (as I know you are).

    • http://www.convinceandconvert.com/ Jay Baer

      Just trying to keep up with you, and usually failing. Very much looking forward to doing more in the area of social as binding agent between marketing and customer service (as I know you are).

  • http://altitudebranding.com Amber Naslund

    Hell yes. You and me both. We need more discussions about integration and the actual operational-level implementation of this stuff. I also hope we can illustrate more of what’s truly obsolete, where it’s evolution instead of replacement, and how this impacts the whole business, not just marketing.

    I’m looking forward to your contributions in 2010, Jay, as always. Thanks for keeping us on our toes.
    .-= Amber Naslund´s last blog ..Internal Social Media: Addressing The Fears =-.

    • http://www.convinceandconvert.com Jay Baer

      Just trying to keep up with you, and usually failing. Very much looking forward to doing more in the area of social as binding agent between marketing and customer service (as I know you are).

  • http://twitter.com/adamkmiec/statuses/6468136058 adamkmiec (Adam Kmiec)

    Twitter Comment


    RT @AmberCadabra: Good stuff, as usual. RT @jaybaer: The Death of Sexy – Social Media, Integration, and Real Business. [link to post] – Posted using Chat Catcher

  • http://twitter.com/adamkmiec/statuses/6468136058 adamkmiec (Adam Kmiec)

    Twitter Comment


    RT @AmberCadabra: Good stuff, as usual. RT @jaybaer: The Death of Sexy – Social Media, Integration, and Real Business. [link to post]

    Posted using Chat Catcher

  • http://twitter.com/prtodd/statuses/6468215002 prtodd (Todd Lynch)

    Twitter Comment


    RT @jaybaer: The Death of Sexy – Social Media, Integration, and Real Business. [link to post] – Posted using Chat Catcher

  • http://twitter.com/prtodd/statuses/6468215002 prtodd (Todd Lynch)

    Twitter Comment


    RT @jaybaer: The Death of Sexy – Social Media, Integration, and Real Business. [link to post] – Posted using Chat Catcher

  • http://www.linkedin.com/in/drewkmiller Drew Miller

    “I believe all companies will “be” social eventually. But that’s not a marketing strategy, that’s a cultural initiative.”

    Wow – that says it all Jay. Companies can exist in the social media space, but integrating it as part of their marketing mix is an entire different/more complex story to tell.

    Love the idea/direction for 2010.

    • http://www.convinceandconvert.com/ Jay Baer

      Thanks Drew. A complex story it is. For all its many facets, I think we’ve largely been undercomplicating social media. Just putting up a Facebook page doesn’t make your company more social, that’s just a crappy email newsletter in a different guise.

    • http://www.convinceandconvert.com/ Jay Baer

      Thanks Drew. A complex story it is. For all its many facets, I think we’ve largely been undercomplicating social media. Just putting up a Facebook page doesn’t make your company more social, that’s just a crappy email newsletter in a different guise.

    • http://www.convinceandconvert.com/ Jay Baer

      Thanks Drew. A complex story it is. For all its many facets, I think we’ve largely been undercomplicating social media. Just putting up a Facebook page doesn’t make your company more social, that’s just a crappy email newsletter in a different guise.

  • http://twitter.com/prtodd/statuses/6468215002 prtodd (Todd Lynch)

    Twitter Comment


    RT @jaybaer: The Death of Sexy – Social Media, Integration, and Real Business. [link to post]

    Posted using Chat Catcher

  • http://www.linkedin.com/in/drewkmiller Drew Miller

    “I believe all companies will “be” social eventually. But that’s not a marketing strategy, that’s a cultural initiative.”

    Wow – that says it all Jay. Companies can exist in the social media space, but integrating it as part of their marketing mix is an entire different/more complex story to tell.

    Love the idea/direction for 2010.

    • http://www.convinceandconvert.com Jay Baer

      Thanks Drew. A complex story it is. For all its many facets, I think we’ve largely been undercomplicating social media. Just putting up a Facebook page doesn’t make your company more social, that’s just a crappy email newsletter in a different guise.

  • http://twitter.com/rsferrari/statuses/6468315188 rsferrari (Rita Ferrari)

    Twitter Comment


    Don’t create a socmedia silo. Amen! RT @jaybaer The Death of Sexy – Social Media, Integration & Real Business [link to post] – Posted using Chat Catcher

  • http://twitter.com/rsferrari/statuses/6468315188 rsferrari (Rita Ferrari)

    Twitter Comment


    Don’t create a socmedia silo. Amen! RT @jaybaer The Death of Sexy – Social Media, Integration & Real Business [link to post]

    Posted using Chat Catcher

  • http://twitter.com/kvbpr/statuses/6468316511 kvbpr (KVBPR)

    Twitter Comment


    Once again, Jay offers great insight. RT @jaybaer: The Death of Sexy – Social Media, Integration, and Real Business. [link to post] – Posted using Chat Catcher

  • http://twitter.com/kvbpr/statuses/6468316511 kvbpr (KVBPR)

    Twitter Comment


    Once again, Jay offers great insight. RT @jaybaer: The Death of Sexy – Social Media, Integration, and Real Business. [link to post] – Posted using Chat Catcher

  • http://twitter.com/kvbpr/statuses/6468316511 kvbpr (KVBPR)

    Twitter Comment


    Once again, Jay offers great insight. RT @jaybaer: The Death of Sexy – Social Media, Integration, and Real Business. [link to post]

    Posted using Chat Catcher

  • Mark Quinn

    I just did an PR Agency review with 6 firms. It kills me how much things have changed. I agree that social media isn’t just a thing on its own, it is an integrated approach with anything you are doing. If you are creating a marketing plan for a new product launch you should have your PR, print adv., website, AND social media strategy etc. all line up to work together. The big difference here is that you can use social media in your product development process as well. Can you do that with your current PR machine??? Great stuff Jay.

    • http://www.convinceandconvert.com/ Jay Baer

      Thanks Mark. Indeed, I have seen this movie already. We went through the same tribulations with online. It went from freestanding and overheated, to commonplace and integrated. Let’s hope a little cold shower on social media is actually a good thing.

    • http://www.convinceandconvert.com/ Jay Baer

      Thanks Mark. Indeed, I have seen this movie already. We went through the same tribulations with online. It went from freestanding and overheated, to commonplace and integrated. Let’s hope a little cold shower on social media is actually a good thing.

    • http://www.convinceandconvert.com/ Jay Baer

      Thanks Mark. Indeed, I have seen this movie already. We went through the same tribulations with online. It went from freestanding and overheated, to commonplace and integrated. Let’s hope a little cold shower on social media is actually a good thing.

  • http://YourWebsite Mark Quinn

    I just did an PR Agency review with 6 firms. It kills me how much things have changed. I agree that social media isn’t just a thing on its own, it is an integrated approach with anything you are doing. If you are creating a marketing plan for a new product launch you should have your PR, print adv., website, AND social media strategy etc. all line up to work together. The big difference here is that you can use social media in your product development process as well. Can you do that with your current PR machine??? Great stuff Jay.

    • http://www.convinceandconvert.com Jay Baer

      Thanks Mark. Indeed, I have seen this movie already. We went through the same tribulations with online. It went from freestanding and overheated, to commonplace and integrated. Let’s hope a little cold shower on social media is actually a good thing.

  • http://twitter.com/randylewiskemp/statuses/6469048621 randylewiskemp (Randy Kemp)

    Twitter Comment


    The Death of Sexy – Social Media, Integration and Real Business [link to post]

    Posted using Chat Catcher

  • http://twitter.com/randylewiskemp/statuses/6469048621 randylewiskemp (Randy Kemp)

    Twitter Comment


    The Death of Sexy – Social Media, Integration and Real Business [link to post] – Posted using Chat Catcher

  • http://twitter.com/KatiRyan/statuses/6468133149 KatiRyan (Kati Ryan)

    Twitter Comment


    Great idea, Jay! RT @jaybaer: The Death of Sexy – Social Media, Integration, and Real Business. [link to post] – Posted using Chat Catcher

  • http://twitter.com/KatiRyan/statuses/6468133149 KatiRyan (Kati Ryan)

    Twitter Comment


    Great idea, Jay! RT @jaybaer: The Death of Sexy – Social Media, Integration, and Real Business. [link to post]

    Posted using Chat Catcher

  • http://twitter.com/jessweiss/statuses/6468632140 jessweiss (Jess Weiss)

    Twitter Comment


    Boring can be beautiful @AmberCadabra @jaybaer: The Death of Sexy – Social Media, Integration, and Real Business. [link to post] – Posted using Chat Catcher

  • http://twitter.com/jessweiss/statuses/6468632140 jessweiss (Jess Weiss)

    Twitter Comment


    Boring can be beautiful @AmberCadabra @jaybaer: The Death of Sexy – Social Media, Integration, and Real Business. [link to post]

    Posted using Chat Catcher

  • http://twitter.com/ChrisBook/statuses/6468795654 ChrisBook (Chris Book)

    Twitter Comment


    RT: @jaybaer: The Death of Sexy – Social Media, Integration, and Real Business. [link to post] – Posted using Chat Catcher

  • http://twitter.com/ChrisBook/statuses/6468795654 ChrisBook (Chris Book)

    Twitter Comment


    RT: @jaybaer: The Death of Sexy – Social Media, Integration, and Real Business. [link to post]

    Posted using Chat Catcher

  • http://twitter.com/shannonholato/statuses/6468878009 shannonholato (Shannon Holato)

    Twitter Comment


    RT @ChrisBook RT: @jaybaer: The Death of Sexy – Social Media, Integration, and Real Business. [link to post] – Posted using Chat Catcher

  • http://twitter.com/shannonholato/statuses/6468878009 shannonholato (Shannon Holato)

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    RT @ChrisBook RT: @jaybaer: The Death of Sexy – Social Media, Integration, and Real Business. [link to post]

    Posted using Chat Catcher

  • http://twitter.com/k2mediakc/statuses/6469859210 k2mediakc (K2Media)

    Twitter Comment


    RT @JanelWait: Social Media is ingredient in larger mix, senior living communities should use it as part of the mix…[link to post] – Posted using Chat Catcher

  • http://twitter.com/k2mediakc/statuses/6469859210 k2mediakc (K2Media)

    Twitter Comment


    RT @JanelWait: Social Media is ingredient in larger mix, senior living communities should use it as part of the mix…[link to post]

    Posted using Chat Catcher

  • http://twitter.com/AnnetteatAlstin/statuses/6469964046 AnnetteatAlstin (Annette DeHav

    Twitter Comment


    Keeping it real: RT @jaybaer: The Death of Sexy – Social Media, Integration, and Real Business. [link to post] – Posted using Chat Catcher

  • http://twitter.com/AnnetteatAlstin/statuses/6469964046 AnnetteatAlstin (Annette DeHaven)

    Twitter Comment


    Keeping it real: RT @jaybaer: The Death of Sexy – Social Media, Integration, and Real Business. [link to post]

    Posted using Chat Catcher

  • http://www.jonbuscall.com/ Jon Buscall

    100% with you on this one. We have to integrate otherwise it’s very much just a case of flavour of the month.

    From my own personal experiences I can see that social media initiatives work best when combined with real world initiatives – talking to people face-to-face, being social in person – and as part of an integrated marketing approach.

    The communities I work with seem to want it all. I think 2010 will be a year of integrated marketing: where each approach is part of a overall attempt to engage.

    • http://www.convinceandconvert.com/ Jay Baer

      Thanks Jon. I love your point of being social in person. At the recent WOMMA conference, it was frequently reiterated that 90% of word of mouth still happens offline. Social media is an accelerator and an amplifier of word of mouth, but it doesn’t displace face to face. Far from it.

    • http://www.convinceandconvert.com/ Jay Baer

      Thanks Jon. I love your point of being social in person. At the recent WOMMA conference, it was frequently reiterated that 90% of word of mouth still happens offline. Social media is an accelerator and an amplifier of word of mouth, but it doesn’t displace face to face. Far from it.

    • http://www.convinceandconvert.com/ Jay Baer

      Thanks Jon. I love your point of being social in person. At the recent WOMMA conference, it was frequently reiterated that 90% of word of mouth still happens offline. Social media is an accelerator and an amplifier of word of mouth, but it doesn’t displace face to face. Far from it.

  • http://www.jonbuscall.com Jon Buscall

    100% with you on this one. We have to integrate otherwise it’s very much just a case of flavour of the month.

    From my own personal experiences I can see that social media initiatives work best when combined with real world initiatives – talking to people face-to-face, being social in person – and as part of an integrated marketing approach.

    The communities I work with seem to want it all. I think 2010 will be a year of integrated marketing: where each approach is part of a overall attempt to engage.

    • http://www.convinceandconvert.com Jay Baer

      Thanks Jon. I love your point of being social in person. At the recent WOMMA conference, it was frequently reiterated that 90% of word of mouth still happens offline. Social media is an accelerator and an amplifier of word of mouth, but it doesn’t displace face to face. Far from it.

  • http://twitter.com/francesdugan/statuses/6470260203 francesdugan (frances dugan)

    Twitter Comment


    RT @shannonholato RT @ChrisBook RT @jaybaer The Death of Sexy – Social Media, Integration, and Real Business. [link to post] – Posted using Chat Catcher

  • http://twitter.com/francesdugan/statuses/6470260203 francesdugan (frances dugan)

    Twitter Comment


    RT @shannonholato RT @ChrisBook RT @jaybaer The Death of Sexy – Social Media, Integration, and Real Business. [link to post]

    Posted using Chat Catcher

  • http://twitter.com/sschandler/statuses/6470332233 sschandler (Steve Chandler)

    Twitter Comment


    MKTG – Great POV on social integration. RT @jaybaer: The Death of Sexy – Social Media, Integration, and Real Business. [link to post] – Posted using Chat Catcher

  • http://twitter.com/sschandler/statuses/6470332233 sschandler (Steve Chandler)

    Twitter Comment


    MKTG – Great POV on social integration. RT @jaybaer: The Death of Sexy – Social Media, Integration, and Real Business. [link to post]

    Posted using Chat Catcher

  • http://thebrandbuilder.wordpress.com/ olivier blanchard

    Bingo.

    Though I have to say, for me, operationalizing this properly, doing it right, that’s sexy as hell. ;)

    Great post, Jay.
    .-= olivier blanchard´s last blog ..Let’s get constructive about the future of Social Media Certifications =-.

    • http://www.convinceandconvert.com/ Jay Baer

      Thanks pal. I appreciate you stopping by. And you’ve cornered the market on social media sexy. I grew a beard, but you’re still French.

      • http://thebrandbuilder.wordpress.com/ olivier blanchard

        We all have our superpowers. :D

    • http://www.convinceandconvert.com/ Jay Baer

      Thanks pal. I appreciate you stopping by. And you’ve cornered the market on social media sexy. I grew a beard, but you’re still French.

  • http://thebrandbuilder.wordpress.com olivier blanchard

    Bingo.

    Though I have to say, for me, operationalizing this properly, doing it right, that’s sexy as hell. ;)

    Great post, Jay.
    .-= olivier blanchard´s last blog ..Let’s get constructive about the future of Social Media Certifications =-.

    • http://www.convinceandconvert.com Jay Baer

      Thanks pal. I appreciate you stopping by. And you’ve cornered the market on social media sexy. I grew a beard, but you’re still French.

      • http://thebrandbuilder.wordpress.com olivier blanchard

        We all have our superpowers. :D

  • http://twitter.com/ReneeRevetta/statuses/6471624193 ReneeRevetta (Renée Revetta)

    Twitter Comment


    RT @jaybaer: The Next Big Thing? It’s the Little Things. [link to post] (integrating social media) – Posted using Chat Catcher

  • http://twitter.com/ReneeRevetta/statuses/6471624193 ReneeRevetta (Renée Revetta)

    Twitter Comment


    RT @jaybaer: The Next Big Thing? It’s the Little Things. [link to post] (integrating social media)

    Posted using Chat Catcher

  • http://twitter.com/Partnerpedia/statuses/6471828959 Partnerpedia (Partnerpedia)

    Twitter Comment


    Social media, integration and real business [link to post] RT @jaybaer #socialmedia #SMB #technews #itchannel #smallbusiness #VAR – Posted using Chat Catcher

  • http://twitter.com/Partnerpedia/statuses/6471828959 Partnerpedia (Partnerpedia)

    Twitter Comment


    Social media, integration and real business [link to post] RT @jaybaer #socialmedia #SMB #technews #itchannel #smallbusiness #VAR

    Posted using Chat Catcher

  • http://twitter.com/TomPick/statuses/6471974767 TomPick (Tom Pick)

    Twitter Comment


    RT @elizabethsosnow Death of Sexy: Soc Med, Integration & Real Business via @jaybaer (hit me btw. the eyes) [link to post] – Posted using Chat Catcher

  • http://twitter.com/TomPick/statuses/6471974767 TomPick (Tom Pick)

    Twitter Comment


    RT @elizabethsosnow Death of Sexy: Soc Med, Integration & Real Business via @jaybaer (hit me btw. the eyes) [link to post]

    Posted using Chat Catcher

  • http://twitter.com/thebrandbuilder/statuses/6472065632 thebrandbuilder (Olivier Blanc

    Twitter Comment


    Smart dude @jaybaer talks about getting it right, not just making a splash: [link to post] – Posted using Chat Catcher

  • http://twitter.com/thebrandbuilder/statuses/6472065632 thebrandbuilder (Olivier Blanchard)

    Twitter Comment


    Smart dude @jaybaer talks about getting it right, not just making a splash: [link to post]

    Posted using Chat Catcher

  • http://twitter.com/peterroutsis/statuses/6472131103 peterroutsis (Peter Routsis)

    Twitter Comment


    RT @thebrandbuilder: Smart dude @jaybaer talks about getting it right, not just making a splash: [link to post] – Posted using Chat Catcher

  • http://twitter.com/peterroutsis/statuses/6472131103 peterroutsis (Peter Routsis)

    Twitter Comment


    RT @thebrandbuilder: Smart dude @jaybaer talks about getting it right, not just making a splash: [link to post]

    Posted using Chat Catcher

  • http://twitter.com/reachaditya/statuses/6472151708 reachaditya (Aditya Gupta)

    Twitter Comment


    RT @SocialMedia411: The Death of Sexy – Social Media, Integration and Real Business (Jay Baer): [link to post] – Posted using Chat Catcher

  • http://twitter.com/reachaditya/statuses/6472151708 reachaditya (Aditya Gupta)

    Twitter Comment


    RT @SocialMedia411: The Death of Sexy – Social Media, Integration and Real Business (Jay Baer): [link to post]

    Posted using Chat Catcher

  • http://www.inmotioncon.com/ Kevin Clark

    I couldn’t agree more. The next big thing this an that are great but it’s not the whole solution.

    • http://www.convinceandconvert.com/ Jay Baer

      Right you are Kevin. Thanks for the comment.

    • http://www.convinceandconvert.com/ Jay Baer

      Right you are Kevin. Thanks for the comment.

    • http://www.convinceandconvert.com/ Jay Baer

      Right you are Kevin. Thanks for the comment.

  • http://www.inmotioncon.com Kevin Clark

    I couldn’t agree more. The next big thing this an that are great but it’s not the whole solution.

    • http://www.convinceandconvert.com Jay Baer

      Right you are Kevin. Thanks for the comment.

  • http://www.qoro.com/ Frank Davis

    So about half way through 2009 I was going Social…what?, then…oh, I better get involved!…now I am involved and I am saying how is this going to benefit my small business? I don’t want to hear about the next thing, I want to know how to optimize what I have…so you are heading in the right direction.

    • http://www.convinceandconvert.com/ Jay Baer

      Social media can definitely help your business Frank. But it’s not divorced from your marketing and operations, it’s PART of your marketing and operations. That’s the key. How can social media make what you’re doing better, not replace what you’re doing?

    • http://www.convinceandconvert.com/ Jay Baer

      Social media can definitely help your business Frank. But it’s not divorced from your marketing and operations, it’s PART of your marketing and operations. That’s the key. How can social media make what you’re doing better, not replace what you’re doing?

  • http://www.qoro.com Frank Davis

    So about half way through 2009 I was going Social…what?, then…oh, I better get involved!…now I am involved and I am saying how is this going to benefit my small business? I don’t want to hear about the next thing, I want to know how to optimize what I have…so you are heading in the right direction.

    • http://www.convinceandconvert.com Jay Baer

      Social media can definitely help your business Frank. But it’s not divorced from your marketing and operations, it’s PART of your marketing and operations. That’s the key. How can social media make what you’re doing better, not replace what you’re doing?

  • http://twitter.com/elizabethsosnow/statuses/6471463737 elizabethsosnow (Elizabeth Sos

    Twitter Comment


    Death of Sexy: Soc Med, Integration & Real Business via @jaybaer (hit me btw. the eyes) [link to post] – Posted using Chat Catcher

  • Dan Levine @schoolmarketer

    Jay, I agree entirely with your new direction and look forward to the 2010 posts. I love that you used the phrase “retrofit our marketing … to include social components universally” — that’s much less scary than feeling that you need a major overhaul of all your marketing efforts. Any steps we take to integrate SM into our marketing efforts – however small – are still steps in the right direction. I look forward to the discussions!

    • http://www.convinceandconvert.com/ Jay Baer

      You’re exactly right Dan, and that’s part of what I want to evangelize next year. You don’t have to throw out the traditional baby with the social media bath water. Frankly, although I respect Gary Vaynerchuk a ton in many ways, his notion that you should stop all traditional marketing and just create content is flat out wrong.

    • http://www.convinceandconvert.com/ Jay Baer

      You’re exactly right Dan, and that’s part of what I want to evangelize next year. You don’t have to throw out the traditional baby with the social media bath water. Frankly, although I respect Gary Vaynerchuk a ton in many ways, his notion that you should stop all traditional marketing and just create content is flat out wrong.

    • http://www.convinceandconvert.com/ Jay Baer

      You’re exactly right Dan, and that’s part of what I want to evangelize next year. You don’t have to throw out the traditional baby with the social media bath water. Frankly, although I respect Gary Vaynerchuk a ton in many ways, his notion that you should stop all traditional marketing and just create content is flat out wrong.

  • http://twitter.com/elizabethsosnow/statuses/6471463737 elizabethsosnow (Elizabeth Sosnow)

    Twitter Comment


    Death of Sexy: Soc Med, Integration & Real Business via @jaybaer (hit me btw. the eyes) [link to post]

    Posted using Chat Catcher

  • http://YourWebsite Dan Levine @schoolmarketer

    Jay, I agree entirely with your new direction and look forward to the 2010 posts. I love that you used the phrase “retrofit our marketing … to include social components universally” — that’s much less scary than feeling that you need a major overhaul of all your marketing efforts. Any steps we take to integrate SM into our marketing efforts – however small – are still steps in the right direction. I look forward to the discussions!

    • http://www.convinceandconvert.com Jay Baer

      You’re exactly right Dan, and that’s part of what I want to evangelize next year. You don’t have to throw out the traditional baby with the social media bath water. Frankly, although I respect Gary Vaynerchuk a ton in many ways, his notion that you should stop all traditional marketing and just create content is flat out wrong.

  • http://twitter.com/backbonemedia/statuses/6471652823 backbonemedia (backbonemedia)

    Twitter Comment


    Volledig mee eens! RT @jaybaer The Next Big Thing? It’s the Little Things. [link to post] (integrating social media) – Posted using Chat Catcher

  • http://twitter.com/backbonemedia/statuses/6471652823 backbonemedia (backbonemedia)

    Twitter Comment


    Volledig mee eens! RT @jaybaer The Next Big Thing? It’s the Little Things. [link to post] (integrating social media)

    Posted using Chat Catcher

  • http://twitter.com/jillkocher/statuses/6471716623 jillkocher (Jill Kocher)

    Twitter Comment


    YES! Integrating social media into the existing mix. RT @jaybaer: The Next Big Thing? It’s the Little Things. [link to post] – Posted using Chat Catcher

  • http://twitter.com/jillkocher/statuses/6471716623 jillkocher (Jill Kocher)

    Twitter Comment


    YES! Integrating social media into the existing mix. RT @jaybaer: The Next Big Thing? It’s the Little Things. [link to post]

    Posted using Chat Catcher

  • http://twitter.com/studionumber9/statuses/6472226088 studionumber9 (steve benoit)

    Twitter Comment


    RT @thebrandbuilder: Smart dude @jaybaer talks about getting it right, not just making a splash: [link to post] #sm #integration – Posted using Chat Catcher

  • http://twitter.com/studionumber9/statuses/6472226088 studionumber9 (steve benoit)

    Twitter Comment


    RT @thebrandbuilder: Smart dude @jaybaer talks about getting it right, not just making a splash: [link to post] #sm #integration

    Posted using Chat Catcher

  • http://twitter.com/WhiplashDesign/statuses/6472264813 WhiplashDesign (Christian Mess

    Twitter Comment


    RT @SteffanAntonas: RT @jaybaer: Next Big Thing? It’s the Little Things. [link to post] (integrating social media) *Interesting read* – Posted using Chat Catcher

  • http://twitter.com/WhiplashDesign/statuses/6472264813 WhiplashDesign (Christian Messer)

    Twitter Comment


    RT @SteffanAntonas: RT @jaybaer: Next Big Thing? It’s the Little Things. [link to post] (integrating social media) *Interesting read*

    Posted using Chat Catcher

  • http://twitter.com/SocialMedia411/statuses/6472136742 SocialMedia411 (Social Media I

    Twitter Comment


    The Death of Sexy – Social Media, Integration and Real Business (Jay Baer): [link to post] – Posted using Chat Catcher

  • http://twitter.com/SocialMedia411/statuses/6472136742 SocialMedia411 (Social Media Insider)

    Twitter Comment


    The Death of Sexy – Social Media, Integration and Real Business (Jay Baer): [link to post]

    Posted using Chat Catcher

  • http://twitter.com/TeamLori/statuses/6472511539 TeamLori (Lori K. Smith)

    Twitter Comment


    RT @thebrandbuilder Smart dude @jaybaer talks abt getting it right, not just making a splash [link to post] – Posted using Chat Catcher

  • http://twitter.com/TeamLori/statuses/6472511539 TeamLori (Lori K. Smith)

    Twitter Comment


    RT @thebrandbuilder Smart dude @jaybaer talks abt getting it right, not just making a splash [link to post]
    Posted using Chat Catcher

  • http://twitter.com/rip72/statuses/6472368525 rip72 (Brian Ripley)

    Twitter Comment


    Good thoughts heres RT @jaybaer The Death of Sexy – Social Media, Integration and Real Business [link to post] – Posted using Chat Catcher

  • http://twitter.com/rip72/statuses/6472368525 rip72 (Brian Ripley)

    Twitter Comment


    Good thoughts heres RT @jaybaer The Death of Sexy – Social Media, Integration and Real Business [link to post]

    Posted using Chat Catcher

  • http://twitter.com/SteveAkinsSEO/statuses/6472188450 SteveAkinsSEO (Steve Akins)

    Twitter Comment


    Death of Sexy: Social Media, Integration & Real Business via @jaybaer [link to post] RT @TomPick @elizabethsosnow: – Posted using Chat Catcher

  • http://twitter.com/SteveAkinsSEO/statuses/6472188450 SteveAkinsSEO (Steve Akins)

    Twitter Comment


    Death of Sexy: Social Media, Integration & Real Business via @jaybaer [link to post] RT @TomPick @elizabethsosnow:

    Posted using Chat Catcher

  • http://www.seigenthaler.com/ Ryan Witherell

    Amen on your final paragraph.

    • http://www.convinceandconvert.com/ Jay Baer

      Thanks Ryan. Glad to have you in the congregation.

    • http://www.convinceandconvert.com/ Jay Baer

      Thanks Ryan. Glad to have you in the congregation.

    • http://www.convinceandconvert.com/ Jay Baer

      Thanks Ryan. Glad to have you in the congregation.

  • http://www.seigenthaler.com Ryan Witherell

    Amen on your final paragraph.

    • http://www.convinceandconvert.com Jay Baer

      Thanks Ryan. Glad to have you in the congregation.

  • http://twitter.com/jmarkow/statuses/6473715253 jmarkow (Jason Markow)

    Twitter Comment


    RT @wordpost: Thank you @jaybaer: “The Death of Sexy – Social Media, Integration and Real Business” – [link to post] – Posted using Chat Catcher

  • http://twitter.com/jmarkow/statuses/6473715253 jmarkow (Jason Markow)

    Twitter Comment


    RT @wordpost: Thank you @jaybaer: “The Death of Sexy – Social Media, Integration and Real Business” – [link to post]

    Posted using Chat Catcher

  • http://twitter.com/schoolmarketer/statuses/6472635168 schoolmarketer (Dan Levine)

    Twitter Comment


    You can “retrofit” SM to ur current efforts RT @jaybaer: Social Media, Integration, and Real Business. [link to post] – Posted using Chat Catcher

  • http://twitter.com/schoolmarketer/statuses/6472635168 schoolmarketer (Dan Levine)

    Twitter Comment


    You can “retrofit” SM to ur current efforts RT @jaybaer: Social Media, Integration, and Real Business. [link to post] – Posted using Chat Catcher

  • http://twitter.com/schoolmarketer/statuses/6472635168 schoolmarketer (Dan Levine)

    Twitter Comment


    You can “retrofit” SM to ur current efforts RT @jaybaer: Social Media, Integration, and Real Business. [link to post]

    Posted using Chat Catcher

  • http://twitter.com/evandenbranden/statuses/6472751705 evandenbranden (Erik Van den B

    Twitter Comment


    RT @backbonemedia: Volledig mee eens! RT @jaybaer The Next Big Thing? It’s the Little Things. [link to post] (integrating social m … – Posted using Chat Catcher

  • http://twitter.com/evandenbranden/statuses/6472751705 evandenbranden (Erik Van den B

    Twitter Comment


    RT @backbonemedia: Volledig mee eens! RT @jaybaer The Next Big Thing? It’s the Little Things. [link to post] (integrating social m … – Posted using Chat Catcher

  • http://twitter.com/evandenbranden/statuses/6472751705 evandenbranden (Erik Van den B

    Twitter Comment


    RT @backbonemedia: Volledig mee eens! RT @jaybaer The Next Big Thing? It’s the Little Things. [link to post] (integrating social m … – Posted using Chat Catcher

  • http://twitter.com/evandenbranden/statuses/6472751705 evandenbranden (Erik Van den Branden)

    Twitter Comment


    RT @backbonemedia: Volledig mee eens! RT @jaybaer The Next Big Thing? It’s the Little Things. [link to post] (integrating social m …

    Posted using Chat Catcher

  • http://nateriggs.com/ Nate Riggs

    This is great stuff Jay and I agree with you. Social Media and social networking is really just another tool in the communications tool box for people in business to embrace. I guess I’m in the same boat as you. Served in the agency world, went to the client side, from there into the search arena and now I consult on SM as well.

    Your content has been helpful, and you have killer ideas and direction. Keep at it and good luck in 2010. I’ll be following your stuff… :)

    • http://www.convinceandconvert.com/ Jay Baer

      Thanks Nate. I appreciate the kind words, especially from someone who has been through the wars.

    • http://www.convinceandconvert.com/ Jay Baer

      Thanks Nate. I appreciate the kind words, especially from someone who has been through the wars.

    • http://www.convinceandconvert.com/ Jay Baer

      Thanks Nate. I appreciate the kind words, especially from someone who has been through the wars.

  • http://nateriggs.com/ Nate Riggs

    This is great stuff Jay and I agree with you. Social Media and social networking is really just another tool in the communications tool box for people in business to embrace. I guess I’m in the same boat as you. Served in the agency world, went to the client side, from there into the search arena and now I consult on SM as well.

    Your content has been helpful, and you have killer ideas and direction. Keep at it and good luck in 2010. I’ll be following your stuff… :)

  • http://nateriggs.com Nate Riggs

    This is great stuff Jay and I agree with you. Social Media and social networking is really just another tool in the communications tool box for people in business to embrace. I guess I’m in the same boat as you. Served in the agency world, went to the client side, from there into the search arena and now I consult on SM as well.

    Your content has been helpful, and you have killer ideas and direction. Keep at it and good luck in 2010. I’ll be following your stuff… :)

    • http://www.convinceandconvert.com Jay Baer

      Thanks Nate. I appreciate the kind words, especially from someone who has been through the wars.

  • http://twitter.com/marketingintell/statuses/6475344255 marketingintell (Thryth Hillar

    Twitter Comment


    I have to agree with @jaybaer- RT @SEOcopy @janetdmiller @SearchMojo: The Next Big Thing? It’s the Little Things. [link to post] – Posted using Chat Catcher

  • http://twitter.com/marketingintell/statuses/6475344255 marketingintell (Thryth Hillary)

    Twitter Comment


    I have to agree with @jaybaer- RT @SEOcopy @janetdmiller @SearchMojo: The Next Big Thing? It’s the Little Things. [link to post]

    Posted using Chat Catcher

  • http://Partnerpedia.com/ Liam

    I agree it’s high time the collective focus shifts from what’s new and shiny to social media integration as part of an overall integrated marketing approach. Indeed, building relationships is tantamount to building a brand.

  • http://Partnerpedia.com/ Liam

    I agree it’s high time the collective focus shifts from what’s new and shiny to social media integration as part of an overall integrated marketing approach. Indeed, building relationships is tantamount to building a brand.

  • http://Partnerpedia.com/ Liam

    I agree it’s high time the collective focus shifts from what’s new and shiny to social media integration as part of an overall integrated marketing approach. Indeed, building relationships is tantamount to building a brand.

  • http://Partnerpedia.com Liam

    I agree it’s high time the collective focus shifts from what’s new and shiny to social media integration as part of an overall integrated marketing approach. Indeed, building relationships is tantamount to building a brand.

  • http://twitter.com/SEOcopy/statuses/6475208600 SEOcopy (Gabriella Sannino )

    Twitter Comment


    RT @janetdmiller: RT @SearchMojo: RT @jaybaer: The Next Big Thing? It’s the Little Things. [link to post] (integrating social media) – Posted using Chat Catcher

  • http://twitter.com/SEOcopy/statuses/6475208600 SEOcopy (Gabriella Sannino )

    Twitter Comment


    RT @janetdmiller: RT @SearchMojo: RT @jaybaer: The Next Big Thing? It’s the Little Things. [link to post] (integrating social media) – Posted using Chat Catcher

  • http://twitter.com/SEOcopy/statuses/6475208600 SEOcopy (Gabriella Sannino )

    Twitter Comment


    RT @janetdmiller: RT @SearchMojo: RT @jaybaer: The Next Big Thing? It’s the Little Things. [link to post] (integrating social media) – Posted using Chat Catcher

  • http://twitter.com/SEOcopy/statuses/6475208600 SEOcopy (Gabriella Sannino )

    Twitter Comment


    RT @janetdmiller: RT @SearchMojo: RT @jaybaer: The Next Big Thing? It’s the Little Things. [link to post] (integrating social media)

    Posted using Chat Catcher

  • http://twitter.com/alvinthethird/statuses/6477108658 alvinthethird (Alvin Black III

    Twitter Comment


    Great read! RT @jaybaer: The Death of Sexy – Social Media, Integration and Real Business | [link to post] – Posted using Chat Catcher

  • http://twitter.com/alvinthethird/statuses/6477108658 alvinthethird (Alvin Black III

    Twitter Comment


    Great read! RT @jaybaer: The Death of Sexy – Social Media, Integration and Real Business | [link to post] – Posted using Chat Catcher

  • http://twitter.com/alvinthethird/statuses/6477108658 alvinthethird (Alvin Black III

    Twitter Comment


    Great read! RT @jaybaer: The Death of Sexy – Social Media, Integration and Real Business | [link to post] – Posted using Chat Catcher

  • http://twitter.com/alvinthethird/statuses/6477108658 alvinthethird (Alvin Black III)

    Twitter Comment


    Great read! RT @jaybaer: The Death of Sexy – Social Media, Integration and Real Business | [link to post]

    Posted using Chat Catcher

  • http://twitter.com/fvongraf/statuses/6477048713 fvongraf (Fred von Graf)

    Twitter Comment


    RT @jaybaer: The Death of Sexy – Social Media, Integration and Real Business (is social an ingredient or a cure-all?) [link to post] – Posted using Chat Catcher

  • http://twitter.com/fvongraf/statuses/6477048713 fvongraf (Fred von Graf)

    Twitter Comment


    RT @jaybaer: The Death of Sexy – Social Media, Integration and Real Business (is social an ingredient or a cure-all?) [link to post] – Posted using Chat Catcher

  • http://twitter.com/fvongraf/statuses/6477048713 fvongraf (Fred von Graf)

    Twitter Comment


    RT @jaybaer: The Death of Sexy – Social Media, Integration and Real Business (is social an ingredient or a cure-all?) [link to post] – Posted using Chat Catcher

  • http://twitter.com/fvongraf/statuses/6477048713 fvongraf (Fred von Graf)

    Twitter Comment


    RT @jaybaer: The Death of Sexy – Social Media, Integration and Real Business (is social an ingredient or a cure-all?) [link to post]

    Posted using Chat Catcher

  • http://justsignal.com/ Brian Roy

    Just had this conversation yesterday. Enterprise solutions always begin in a “niche” – some have plugged Social Media into Marketing/PR, others have plugged it into Customer Service.
    The reality is that in order to achieve Enterprise scale ROI with Social Media – and not create poor customer/prospect experience – it needs to become foundational. That is, it can, will and should be used across the enterprise as a mechanism to listen to and communicate with the market.
    My personal take is that this process mirrors CRM (also service and marketing niched in the beginning) – today CRM is baked in to every process in most enterprises. I think we see this really beginning to develop in late 2010 and 2011 as the niche uses fail to match the hype.

    It is also why I’ve specifically kept justSignal open – so you can take the collected social media data and metadata and use it as inputs to any process in the enterprise.
    .-= Brian Roy´s last blog ..Social Media’s Big Problem – Marketers =-.

  • http://justsignal.com Brian Roy

    Just had this conversation yesterday. Enterprise solutions always begin in a “niche” – some have plugged Social Media into Marketing/PR, others have plugged it into Customer Service.
    The reality is that in order to achieve Enterprise scale ROI with Social Media – and not create poor customer/prospect experience – it needs to become foundational. That is, it can, will and should be used across the enterprise as a mechanism to listen to and communicate with the market.
    My personal take is that this process mirrors CRM (also service and marketing niched in the beginning) – today CRM is baked in to every process in most enterprises. I think we see this really beginning to develop in late 2010 and 2011 as the niche uses fail to match the hype.

    It is also why I’ve specifically kept justSignal open – so you can take the collected social media data and metadata and use it as inputs to any process in the enterprise.
    .-= Brian Roy´s last blog ..Social Media’s Big Problem – Marketers =-.

  • @RaynaNyc

    Thanks Jay for always being the intelligent voice of reason. Sometimes I feel like I’m swimming upstream without any arms when my management is so eager to jump right in with the latest and greatest of social networks. There are many in the c-suite that are quick to drink the kool aid so they can say they’re in on ‘social.’ Few rely on the basic tenets of marketing and business (objectives, strategies, measurement). I collect and share the great examples of companies and organizations that are thoughtfully and strategically pursuing social — selecting what works best for their business and consumer, and what integrates optimally for their total marketing plans. Look forward to seeing how you cover ’2010 – the year of integration!’

  • @RaynaNyc

    Thanks Jay for always being the intelligent voice of reason. Sometimes I feel like I’m swimming upstream without any arms when my management is so eager to jump right in with the latest and greatest of social networks. There are many in the c-suite that are quick to drink the kool aid so they can say they’re in on ‘social.’ Few rely on the basic tenets of marketing and business (objectives, strategies, measurement). I collect and share the great examples of companies and organizations that are thoughtfully and strategically pursuing social — selecting what works best for their business and consumer, and what integrates optimally for their total marketing plans. Look forward to seeing how you cover ’2010 – the year of integration!’

  • @RaynaNyc

    Thanks Jay for always being the intelligent voice of reason. Sometimes I feel like I’m swimming upstream without any arms when my management is so eager to jump right in with the latest and greatest of social networks. There are many in the c-suite that are quick to drink the kool aid so they can say they’re in on ‘social.’ Few rely on the basic tenets of marketing and business (objectives, strategies, measurement). I collect and share the great examples of companies and organizations that are thoughtfully and strategically pursuing social — selecting what works best for their business and consumer, and what integrates optimally for their total marketing plans. Look forward to seeing how you cover ’2010 – the year of integration!’

  • http://YourWebsite @RaynaNyc

    Thanks Jay for always being the intelligent voice of reason. Sometimes I feel like I’m swimming upstream without any arms when my management is so eager to jump right in with the latest and greatest of social networks. There are many in the c-suite that are quick to drink the kool aid so they can say they’re in on ‘social.’ Few rely on the basic tenets of marketing and business (objectives, strategies, measurement). I collect and share the great examples of companies and organizations that are thoughtfully and strategically pursuing social — selecting what works best for their business and consumer, and what integrates optimally for their total marketing plans. Look forward to seeing how you cover ’2010 – the year of integration!’

  • http://ParkHowell.com Park Howell

    Funny. We just had this very same head-scratching conversation in our agency on Friday. In fact, I’ve added your post to our series of shared articles that I’m now affectionately calling, “Social Media, What the Hell?” Thanks Jason. You’ll be a top read in our firm for 2010.
    .-= Park Howell´s last blog ..Meet the Visionary Behind the Phoenix Green Chamber of Commerce, the Nation’s First to Focus on Sustainability =-.

  • http://ParkHowell.com/ Park Howell

    Funny. We just had this very same head-scratching conversation in our agency on Friday. In fact, I’ve added your post to our series of shared articles that I’m now affectionately calling, “Social Media, What the Hell?” Thanks Jason. You’ll be a top read in our firm for 2010.
    .-= Park Howell´s last blog ..Meet the Visionary Behind the Phoenix Green Chamber of Commerce, the Nation’s First to Focus on Sustainability =-.

  • http://ParkHowell.com/ Park Howell

    Funny. We just had this very same head-scratching conversation in our agency on Friday. In fact, I’ve added your post to our series of shared articles that I’m now affectionately calling, “Social Media, What the Hell?” Thanks Jason. You’ll be a top read in our firm for 2010.
    .-= Park Howell´s last blog ..Meet the Visionary Behind the Phoenix Green Chamber of Commerce, the Nation’s First to Focus on Sustainability =-.

  • http://ParkHowell.com/ Park Howell

    Funny. We just had this very same head-scratching conversation in our agency on Friday. In fact, I’ve added your post to our series of shared articles that I’m now affectionately calling, “Social Media, What the Hell?” Thanks Jason. You’ll be a top read in our firm for 2010.
    .-= Park Howell´s last blog ..Meet the Visionary Behind the Phoenix Green Chamber of Commerce, the Nation’s First to Focus on Sustainability =-.

  • http://twitter.com/lilwillo/statuses/6482021979 lilwillo (Christie Williamson)

    Twitter Comment


    lets all be friends and integrate [link to post] (via @thebrandbuilder)

    Posted using Chat Catcher

  • http://twitter.com/lilwillo/statuses/6482021979 lilwillo (Christie Williamson)

    Twitter Comment


    lets all be friends and integrate [link to post] (via @thebrandbuilder) – Posted using Chat Catcher

  • http://twitter.com/lilwillo/statuses/6482021979 lilwillo (Christie Williamson)

    Twitter Comment


    lets all be friends and integrate [link to post] (via @thebrandbuilder) – Posted using Chat Catcher

  • http://twitter.com/lilwillo/statuses/6482021979 lilwillo (Christie Williamson)

    Twitter Comment


    lets all be friends and integrate [link to post] (via @thebrandbuilder) – Posted using Chat Catcher

  • http://twitter.com/npetrak/statuses/6480655456 npetrak (Nicole Petrak)

    Twitter Comment


    true! RT @jaybaer The Death of Sexy: Social Media, Integration & Real Business (is social an ingredient or a cure-all?) [link to post] – Posted using Chat Catcher

  • http://twitter.com/npetrak/statuses/6480655456 npetrak (Nicole Petrak)

    Twitter Comment


    true! RT @jaybaer The Death of Sexy: Social Media, Integration & Real Business (is social an ingredient or a cure-all?) [link to post] – Posted using Chat Catcher

  • http://twitter.com/npetrak/statuses/6480655456 npetrak (Nicole Petrak)

    Twitter Comment


    true! RT @jaybaer The Death of Sexy: Social Media, Integration & Real Business (is social an ingredient or a cure-all?) [link to post]

    Posted using Chat Catcher

  • http://jamiefavreau.wordpress.com/ Jamie Favreau

    I agree. What is the point of having all these shiny objects if no one knows how to integrate them into something which will work? Kind of makes them pointless.

    I know I am excited to learn how these tools can be integrated into a strategy and learning how to use them properly instead of having something sexy just because it is sexy. The honeymoon phase always wears off and then the thing isn’t as sexy as you first thought.
    .-= Jamie Favreau´s last blog ..Social Media to Save the NHL (Last installment a bit late) =-.

  • http://jamiefavreau.wordpress.com/ Jamie Favreau

    I agree. What is the point of having all these shiny objects if no one knows how to integrate them into something which will work? Kind of makes them pointless.

    I know I am excited to learn how these tools can be integrated into a strategy and learning how to use them properly instead of having something sexy just because it is sexy. The honeymoon phase always wears off and then the thing isn’t as sexy as you first thought.
    .-= Jamie Favreau´s last blog ..Social Media to Save the NHL (Last installment a bit late) =-.

  • http://jamiefavreau.wordpress.com Jamie Favreau

    I agree. What is the point of having all these shiny objects if no one knows how to integrate them into something which will work? Kind of makes them pointless.

    I know I am excited to learn how these tools can be integrated into a strategy and learning how to use them properly instead of having something sexy just because it is sexy. The honeymoon phase always wears off and then the thing isn’t as sexy as you first thought.
    .-= Jamie Favreau´s last blog ..Social Media to Save the NHL (Last installment a bit late) =-.

  • http://twitter.com/the_fragile_36/statuses/6490961213 the_fragile_36 (Julien)

    Twitter Comment


    RT @bkmacdaddy: The Death of Sexy – Social Media, Integration & Real Business – [link to post] – Posted using Chat Catcher

  • http://twitter.com/the_fragile_36/statuses/6490961213 the_fragile_36 (Julien)

    Twitter Comment


    RT @bkmacdaddy: The Death of Sexy – Social Media, Integration & Real Business – [link to post] – Posted using Chat Catcher

  • http://twitter.com/the_fragile_36/statuses/6490961213 the_fragile_36 (Julien)

    Twitter Comment


    RT @bkmacdaddy: The Death of Sexy – Social Media, Integration & Real Business – [link to post]

    Posted using Chat Catcher

  • http://twitter.com/bkmacdaddy/statuses/6482571435 bkmacdaddy (bkmacdaddy designs

    Twitter Comment


    The Death of Sexy – Social Media, Integration & Real Business – [link to post] – Posted using Chat Catcher

  • http://twitter.com/bkmacdaddy/statuses/6482571435 bkmacdaddy (bkmacdaddy designs)

    Twitter Comment


    The Death of Sexy – Social Media, Integration & Real Business – [link to post]

    Posted using Chat Catcher

  • http://www.motivatedprocrastinator.wordpress.com/ Motivated Procrastinator

    While I agree, social media “hype” has gotten out of hand. It is NOT the end-all be-all of the marketing plan & not everyone can make it work…My question? what are you suggesting as SOLUTIONS? I would love to hear some viable case studies…

    Thanks for the interesting read!!!

  • http://www.motivatedprocrastinator.wordpress.com/ Motivated Procrastinator

    While I agree, social media “hype” has gotten out of hand. It is NOT the end-all be-all of the marketing plan & not everyone can make it work…My question? what are you suggesting as SOLUTIONS? I would love to hear some viable case studies…

    Thanks for the interesting read!!!

  • http://www.motivatedprocrastinator.wordpress.com/ Motivated Procrastinator

    While I agree, social media “hype” has gotten out of hand. It is NOT the end-all be-all of the marketing plan & not everyone can make it work…My question? what are you suggesting as SOLUTIONS? I would love to hear some viable case studies…

    Thanks for the interesting read!!!

  • http://www.motivatedprocrastinator.wordpress.com Motivated Procrastinator

    While I agree, social media “hype” has gotten out of hand. It is NOT the end-all be-all of the marketing plan & not everyone can make it work…My question? what are you suggesting as SOLUTIONS? I would love to hear some viable case studies…

    Thanks for the interesting read!!!

  • http://twitter.com/davidlevans/statuses/6500382722 davidlevans (David Evans)

    Twitter Comment


    AHHH… integrate social media into marketing strategy, yeah its sexy stuff but…. interesting conversation here: [link to post] – Posted using Chat Catcher

  • http://twitter.com/davidlevans/statuses/6500382722 davidlevans (David Evans)

    Twitter Comment


    AHHH… integrate social media into marketing strategy, yeah its sexy stuff but…. interesting conversation here: [link to post] – Posted using Chat Catcher

  • http://twitter.com/davidlevans/statuses/6500382722 davidlevans (David Evans)

    Twitter Comment


    AHHH… integrate social media into marketing strategy, yeah its sexy stuff but…. interesting conversation here: [link to post]

    Posted using Chat Catcher

  • http://twitter.com/gwynethmarta/status/6491893190 Marta Olszewska

    New Year's Resolution: Reach Social Media's Full Potential to Increase ROI via @jaybaer http://bit.ly/8KmTj4

  • http://www.ubermarketing.wordpress.com/ Akash Sharma

    Jay thanks for sharing the words, 2010 has to be the year of actual realization of social media practically into business.
    Its true that people would like know about the nest big tool but looks like that most of the tools would be focussed on measuring ROI.
    As I read a recent post on The brand builder blog where oliver has clearly explained the model of ROI and why is it the only result of the social media integration into our business strategy.

  • http://www.ubermarketing.wordpress.com/ Akash Sharma

    Jay thanks for sharing the words, 2010 has to be the year of actual realization of social media practically into business.
    Its true that people would like know about the nest big tool but looks like that most of the tools would be focussed on measuring ROI.
    As I read a recent post on The brand builder blog where oliver has clearly explained the model of ROI and why is it the only result of the social media integration into our business strategy.

  • http://www.ubermarketing.wordpress.com/ Akash Sharma

    Jay thanks for sharing the words, 2010 has to be the year of actual realization of social media practically into business.
    Its true that people would like know about the nest big tool but looks like that most of the tools would be focussed on measuring ROI.
    As I read a recent post on The brand builder blog where oliver has clearly explained the model of ROI and why is it the only result of the social media integration into our business strategy.

  • http://www.ubermarketing.wordpress.com Akash Sharma

    Jay thanks for sharing the words, 2010 has to be the year of actual realization of social media practically into business.
    Its true that people would like know about the nest big tool but looks like that most of the tools would be focussed on measuring ROI.
    As I read a recent post on The brand builder blog where oliver has clearly explained the model of ROI and why is it the only result of the social media integration into our business strategy.

  • http://www.ripple100.com/ Andre Yap

    “Next Big Thing is The Small Things”. I just blogged on a similar sounding, slightly different, but definitely related topic. MICROmarketing for 2010: 9 Reasons Why Small Is the The New Big:
    http://www.ripple100.com/blog/2009/11/micro-marketing-in-2010-9-reasons-why-small-is-the-new-big/

    Agree with your bigger point, Jay: it’s not the new new things; it’s the new old things and they many ways, yet under-utilized, they integrate/converge.

  • http://www.ripple100.com/ Andre Yap

    “Next Big Thing is The Small Things”. I just blogged on a similar sounding, slightly different, but definitely related topic. MICROmarketing for 2010: 9 Reasons Why Small Is the The New Big:
    http://www.ripple100.com/blog/2009/11/micro-marketing-in-2010-9-reasons-why-small-is-the-new-big/

    Agree with your bigger point, Jay: it’s not the new new things; it’s the new old things and they many ways, yet under-utilized, they integrate/converge.

  • http://www.ripple100.com/ Andre Yap

    “Next Big Thing is The Small Things”. I just blogged on a similar sounding, slightly different, but definitely related topic. MICROmarketing for 2010: 9 Reasons Why Small Is the The New Big:
    http://www.ripple100.com/blog/2009/11/micro-marketing-in-2010-9-reasons-why-small-is-the-new-big/

    Agree with your bigger point, Jay: it’s not the new new things; it’s the new old things and they many ways, yet under-utilized, they integrate/converge.

  • http://www.ripple100.com Andre Yap

    “Next Big Thing is The Small Things”. I just blogged on a similar sounding, slightly different, but definitely related topic. MICROmarketing for 2010: 9 Reasons Why Small Is the The New Big:
    http://www.ripple100.com/blog/2009/11/micro-marketing-in-2010-9-reasons-why-small-is-the-new-big/

    Agree with your bigger point, Jay: it’s not the new new things; it’s the new old things and they many ways, yet under-utilized, they integrate/converge.

  • http://twitter.com/MarketingProfs/statuses/6530822232 MarketingProfs (Ann Handley)

    Twitter Comment


    One of the best things @jaybaer has written recently (and that’s saying a lot!) is The Death of Sexy: [link to post] – Posted using Chat Catcher

  • http://twitter.com/MarketingProfs/statuses/6530822232 MarketingProfs (Ann Handley)

    Twitter Comment


    One of the best things @jaybaer has written recently (and that’s saying a lot!) is The Death of Sexy: [link to post] – Posted using Chat Catcher

  • http://twitter.com/MarketingProfs/statuses/6530822232 MarketingProfs (Ann Handley)

    Twitter Comment


    One of the best things @jaybaer has written recently (and that’s saying a lot!) is The Death of Sexy: [link to post]

    Posted using Chat Catcher

  • http://twitter.com/johncharlesWI/statuses/6531512691 johncharlesWI (JC Steinmuller)

    Twitter Comment


    RT @BethHarte: @jaybaer’s The Death of Sexy: [link to post] (Exactly where my head is for 2010 too — Integration Redux baby.) – Posted using Chat Catcher

  • http://twitter.com/johncharlesWI/statuses/6531512691 johncharlesWI (JC Steinmuller)

    Twitter Comment


    RT @BethHarte: @jaybaer’s The Death of Sexy: [link to post] (Exactly where my head is for 2010 too — Integration Redux baby.)

    Posted using Chat Catcher

  • http://twitter.com/brendafinkle/statuses/6531638478 brendafinkle (brendafinkle)

    Twitter Comment


    Love this post! Worth the read about SM/Mktng strategry. [link to post] via @swoodruff blog – Posted using Chat Catcher

  • http://twitter.com/brendafinkle/statuses/6531638478 brendafinkle (brendafinkle)

    Twitter Comment


    Love this post! Worth the read about SM/Mktng strategry. [link to post] via @swoodruff blog – Posted using Chat Catcher

  • http://twitter.com/brendafinkle/statuses/6531638478 brendafinkle (brendafinkle)

    Twitter Comment


    Love this post! Worth the read about SM/Mktng strategry. [link to post] via @swoodruff blog – Posted using Chat Catcher

  • http://twitter.com/brendafinkle/statuses/6531638478 brendafinkle (brendafinkle)

    Twitter Comment


    Love this post! Worth the read about SM/Mktng strategry. [link to post] via @swoodruff blog

    Posted using Chat Catcher

  • http://twitter.com/footenotes/statuses/6531075854 footenotes (Lisa Foote)

    Twitter Comment


    Highly Reco’d RT @MarketingProfs One of the best things @jaybaer has written recently is The Death of Sexy: [link to post] – Posted using Chat Catcher

  • http://twitter.com/footenotes/statuses/6531075854 footenotes (Lisa Foote)

    Twitter Comment


    Highly Reco’d RT @MarketingProfs One of the best things @jaybaer has written recently is The Death of Sexy: [link to post] – Posted using Chat Catcher

  • http://twitter.com/footenotes/statuses/6531075854 footenotes (Lisa Foote)

    Twitter Comment


    Highly Reco’d RT @MarketingProfs One of the best things @jaybaer has written recently is The Death of Sexy: [link to post] – Posted using Chat Catcher

  • http://twitter.com/footenotes/statuses/6531075854 footenotes (Lisa Foote)

    Twitter Comment


    Highly Reco’d RT @MarketingProfs One of the best things @jaybaer has written recently is The Death of Sexy: [link to post]

    Posted using Chat Catcher

  • http://twitter.com/CapitolMedia/statuses/6531508843 CapitolMedia (Capitol Media)

    Twitter Comment


    great post RT @BethHarte: @jaybaer’s The Death of Sexy: [link to post] (Exactly where my head is for 2010 — Integration Redux baby.) – Posted using Chat Catcher

  • http://twitter.com/CapitolMedia/statuses/6531508843 CapitolMedia (Capitol Media)

    Twitter Comment


    great post RT @BethHarte: @jaybaer’s The Death of Sexy: [link to post] (Exactly where my head is for 2010 — Integration Redux baby.) – Posted using Chat Catcher

  • http://twitter.com/CapitolMedia/statuses/6531508843 CapitolMedia (Capitol Media)

    Twitter Comment


    great post RT @BethHarte: @jaybaer’s The Death of Sexy: [link to post] (Exactly where my head is for 2010 — Integration Redux baby.) – Posted using Chat Catcher

  • http://twitter.com/CapitolMedia/statuses/6531508843 CapitolMedia (Capitol Media)

    Twitter Comment


    great post RT @BethHarte: @jaybaer’s The Death of Sexy: [link to post] (Exactly where my head is for 2010 — Integration Redux baby.)

    Posted using Chat Catcher

  • http://twitter.com/wilsonellis/statuses/6531591508 wilsonellis (Debra Ellis)

    Twitter Comment


    I’m w/you! RT @BethHarte: @jaybaer’s The Death of Sexy: [link to post] (Exactly where my head is for 2010 too–Integration Redux baby) – Posted using Chat Catcher

  • http://twitter.com/wilsonellis/statuses/6531591508 wilsonellis (Debra Ellis)

    Twitter Comment


    I’m w/you! RT @BethHarte: @jaybaer’s The Death of Sexy: [link to post] (Exactly where my head is for 2010 too–Integration Redux baby)

    Posted using Chat Catcher

  • http://twitter.com/arnoldmcp/statuses/6531757668 arnoldmcp (arnoldimcpherson)

    Twitter Comment


    RT@BethHarte @jaybaer’s The Death of Sexy: [link to post] (Exactly where my head is for 2010 too — Integration Redux baby.) – Posted using Chat Catcher

  • http://twitter.com/arnoldmcp/statuses/6531757668 arnoldmcp (arnoldimcpherson)

    Twitter Comment


    RT@BethHarte @jaybaer’s The Death of Sexy: [link to post] (Exactly where my head is for 2010 too — Integration Redux baby.)

    Posted using Chat Catcher

  • http://twitter.com/asianpundit/statuses/6532068659 asianpundit (asianpundit)

    Twitter Comment


    IN RT Andre Yap RT @jaybaer The Death of Sexy [link to post]. Another take on MICROmarketing: Why Small is the New Big. – Posted using Chat Catcher

  • http://twitter.com/asianpundit/statuses/6532068659 asianpundit (asianpundit)

    Twitter Comment


    IN RT Andre Yap RT @jaybaer The Death of Sexy [link to post]. Another take on MICROmarketing: Why Small is the New Big. – Posted using Chat Catcher

  • http://twitter.com/asianpundit/statuses/6532068659 asianpundit (asianpundit)

    Twitter Comment


    IN RT Andre Yap RT @jaybaer The Death of Sexy [link to post]. Another take on MICROmarketing: Why Small is the New Big.

    Posted using Chat Catcher

  • http://twitter.com/swoodruff/statuses/6472265454 swoodruff (Steve Woodruff)

    Twitter Comment


    Nailing it quite nicely here is @JayBaer – integrating social media. [link to post] “Social Media as an Ingredient” – Posted using Chat Catcher

  • http://twitter.com/swoodruff/statuses/6472265454 swoodruff (Steve Woodruff)

    Twitter Comment


    Nailing it quite nicely here is @JayBaer – integrating social media. [link to post] “Social Media as an Ingredient” – Posted using Chat Catcher

  • http://twitter.com/swoodruff/statuses/6472265454 swoodruff (Steve Woodruff)

    Twitter Comment


    Nailing it quite nicely here is @JayBaer – integrating social media. [link to post] “Social Media as an Ingredient” – Posted using Chat Catcher

  • http://twitter.com/swoodruff/statuses/6472265454 swoodruff (Steve Woodruff)

    Twitter Comment


    Nailing it quite nicely here is @JayBaer – integrating social media. [link to post] “Social Media as an Ingredient”

    Posted using Chat Catcher

  • http://twitter.com/AlyssaEK/statuses/6473178871 AlyssaEK (Alyssa Evans-Keene)

    Twitter Comment


    RT @swoodruff: Nailing it quite nicely here is @JayBaer – integrating social media. [link to post] “Social Media as an Ingredient” – Posted using Chat Catcher

  • http://twitter.com/AlyssaEK/statuses/6473178871 AlyssaEK (Alyssa Evans-Keene)

    Twitter Comment


    RT @swoodruff: Nailing it quite nicely here is @JayBaer – integrating social media. [link to post] “Social Media as an Ingredient” – Posted using Chat Catcher

  • http://twitter.com/AlyssaEK/statuses/6473178871 AlyssaEK (Alyssa Evans-Keene)

    Twitter Comment


    RT @swoodruff: Nailing it quite nicely here is @JayBaer – integrating social media. [link to post] “Social Media as an Ingredient” – Posted using Chat Catcher

  • http://twitter.com/AlyssaEK/statuses/6473178871 AlyssaEK (Alyssa Evans-Keene)

    Twitter Comment


    RT @swoodruff: Nailing it quite nicely here is @JayBaer – integrating social media. [link to post] “Social Media as an Ingredient”

    Posted using Chat Catcher

  • http://twitter.com/andreayap/statuses/6531312424 andreayap (Andre Yap)

    Twitter Comment


    RT @jaybaer The Death of Sexy [link to post]. Another take on MICROmarketing: Why Small is the New Big. – Posted using Chat Catcher

  • http://twitter.com/andreayap/statuses/6531312424 andreayap (Andre Yap)

    Twitter Comment


    RT @jaybaer The Death of Sexy [link to post]. Another take on MICROmarketing: Why Small is the New Big. – Posted using Chat Catcher

  • http://twitter.com/andreayap/statuses/6531312424 andreayap (Andre Yap)

    Twitter Comment


    RT @jaybaer The Death of Sexy [link to post]. Another take on MICROmarketing: Why Small is the New Big. – Posted using Chat Catcher

  • http://twitter.com/andreayap/statuses/6531312424 andreayap (Andre Yap)

    Twitter Comment


    RT @jaybaer The Death of Sexy [link to post]. Another take on MICROmarketing: Why Small is the New Big.

    Posted using Chat Catcher

  • http://twitter.com/halverk/statuses/6530966883 halverk (Katja Halverson)

    Twitter Comment


    Great post by @jaybaer about importance of including social components universally in marketing. via @MarketingProfs [link to post] – Posted using Chat Catcher

  • http://twitter.com/halverk/statuses/6530966883 halverk (Katja Halverson)

    Twitter Comment


    Great post by @jaybaer about importance of including social components universally in marketing. via @MarketingProfs [link to post]

    Posted using Chat Catcher

  • http://twitter.com/BethHarte/statuses/6531470983 BethHarte (Beth Harte)

    Twitter Comment


    @jaybaer’s The Death of Sexy: [link to post] (Exactly where my head is for 2010 too — Integration Redux baby.) – Posted using Chat Catcher

  • http://twitter.com/BethHarte/statuses/6531470983 BethHarte (Beth Harte)

    Twitter Comment


    @jaybaer’s The Death of Sexy: [link to post] (Exactly where my head is for 2010 too — Integration Redux baby.) – Posted using Chat Catcher

  • http://twitter.com/BethHarte/statuses/6531470983 BethHarte (Beth Harte)

    Twitter Comment


    @jaybaer’s The Death of Sexy: [link to post] (Exactly where my head is for 2010 too — Integration Redux baby.)

    Posted using Chat Catcher

  • http://socialwayne.com/ Wayne Sutton

    Agreed! time to stop playing games and looking for the next shiny object and focus on the tools we have now. “focus on social media integration and convergence ”
    .-= Wayne Sutton´s last blog ..Building Buzz vs. Value on the Social Web =-.

  • http://socialwayne.com/ Wayne Sutton

    Agreed! time to stop playing games and looking for the next shiny object and focus on the tools we have now. “focus on social media integration and convergence ”
    .-= Wayne Sutton´s last blog ..Building Buzz vs. Value on the Social Web =-.

  • http://socialwayne.com/ Wayne Sutton

    Agreed! time to stop playing games and looking for the next shiny object and focus on the tools we have now. “focus on social media integration and convergence ”
    .-= Wayne Sutton´s last blog ..Building Buzz vs. Value on the Social Web =-.

  • http://socialwayne.com Wayne Sutton

    Agreed! time to stop playing games and looking for the next shiny object and focus on the tools we have now. “focus on social media integration and convergence ”
    .-= Wayne Sutton´s last blog ..Building Buzz vs. Value on the Social Web =-.

  • http://twitter.com/jesskramer/statuses/6534754209 jesskramer (jesskramer)

    Twitter Comment


    some well written common sense about social marketing. The Death of Sexy: [link to post] – Posted using Chat Catcher

  • http://twitter.com/jesskramer/statuses/6534754209 jesskramer (jesskramer)

    Twitter Comment


    some well written common sense about social marketing. The Death of Sexy: [link to post] – Posted using Chat Catcher

  • http://twitter.com/jesskramer/statuses/6534754209 jesskramer (jesskramer)

    Twitter Comment


    some well written common sense about social marketing. The Death of Sexy: [link to post]

    Posted using Chat Catcher

  • http://twitter.com/markivey/statuses/6541540068 markivey (mark ivey)

    Twitter Comment


    One of the best things @jaybaer has written recently (& that’s saying a lot!) is The Death of Sexy: [link to post] RT @MarketingProfs – Posted using Chat Catcher

  • http://twitter.com/markivey/statuses/6541540068 markivey (mark ivey)

    Twitter Comment


    One of the best things @jaybaer has written recently (& that’s saying a lot!) is The Death of Sexy: [link to post] RT @MarketingProfs – Posted using Chat Catcher

  • http://twitter.com/markivey/statuses/6541540068 markivey (mark ivey)

    Twitter Comment


    One of the best things @jaybaer has written recently (& that’s saying a lot!) is The Death of Sexy: [link to post] RT @MarketingProfs – Posted using Chat Catcher

  • http://twitter.com/markivey/statuses/6541540068 markivey (mark ivey)

    Twitter Comment


    One of the best things @jaybaer has written recently (& that’s saying a lot!) is The Death of Sexy: [link to post] RT @MarketingProfs

    Posted using Chat Catcher

  • http://www.b2bbloggers.com Jeremy Victor

    Jay,

    I can’t agree more with this post. Social media needs to be integrated with marketing, operations, and customer service. On its own the chances of a sustainable return on investment are nearly impossible. When taking an integrated approach, with the objective of cultivating, influencing, and servicing customers, long term loyalty can be built, measured, and maintained.

    I equate a lot of what is happening now with social media to when Jan Carlson of SAS Airlines and J.W. Marriott first started the Service Management revolution in the late ’80s early ’90′s. When other companies first rolled out their Service Management approach, they made sure every one answered the phone with a smile and thought they were Customer First. But later realized nothing changed and their customers were still unhappy with them. Being customer first delivers the most value when every single moment of truth is managed to a positive outcome with the customer.

    This is exactly the stage of development I see organizations in now. How can we move from the marketing coordinator tweeting to a fully integrated social business (to use @armano’s and the Dachis Group’s term).

    THanks for your insights, a very good read indeed.
    .-= Jeremy Victor´s last blog ..Stepping Away From The Social Media B2B Hype =-.

  • http://www.b2bbloggers.com Jeremy Victor

    Jay,

    I can’t agree more with this post. Social media needs to be integrated with marketing, operations, and customer service. On its own the chances of a sustainable return on investment are nearly impossible. When taking an integrated approach, with the objective of cultivating, influencing, and servicing customers, long term loyalty can be built, measured, and maintained.

    I equate a lot of what is happening now with social media to when Jan Carlson of SAS Airlines and J.W. Marriott first started the Service Management revolution in the late ’80s early ’90′s. When other companies first rolled out their Service Management approach, they made sure every one answered the phone with a smile and thought they were Customer First. But later realized nothing changed and their customers were still unhappy with them. Being customer first delivers the most value when every single moment of truth is managed to a positive outcome with the customer.

    This is exactly the stage of development I see organizations in now. How can we move from the marketing coordinator tweeting to a fully integrated social business (to use @armano’s and the Dachis Group’s term).

    THanks for your insights, a very good read indeed.
    .-= Jeremy Victor´s last blog ..Stepping Away From The Social Media B2B Hype =-.

  • http://www.b2bbloggers.com Jeremy Victor

    Jay,

    I can’t agree more with this post. Social media needs to be integrated with marketing, operations, and customer service. On its own the chances of a sustainable return on investment are nearly impossible. When taking an integrated approach, with the objective of cultivating, influencing, and servicing customers, long term loyalty can be built, measured, and maintained.

    I equate a lot of what is happening now with social media to when Jan Carlson of SAS Airlines and J.W. Marriott first started the Service Management revolution in the late ’80s early ’90′s. When other companies first rolled out their Service Management approach, they made sure every one answered the phone with a smile and thought they were Customer First. But later realized nothing changed and their customers were still unhappy with them. Being customer first delivers the most value when every single moment of truth is managed to a positive outcome with the customer.

    This is exactly the stage of development I see organizations in now. How can we move from the marketing coordinator tweeting to a fully integrated social business (to use @armano’s and the Dachis Group’s term).

    THanks for your insights, a very good read indeed.
    .-= Jeremy Victor´s last blog ..Stepping Away From The Social Media B2B Hype =-.

  • http://www.btobbloggers.com Jeremy Victor

    Jay,

    I can’t agree more with this post. Social media needs to be integrated with marketing, operations, and customer service. On its own the chances of a sustainable return on investment are nearly impossible. When taking an integrated approach, with the objective of cultivating, influencing, and servicing customers, long term loyalty can be built, measured, and maintained.

    I equate a lot of what is happening now with social media to when Jan Carlson of SAS Airlines and J.W. Marriott first started the Service Management revolution in the late ’80s early ’90′s. When other companies first rolled out their Service Management approach, they made sure every one answered the phone with a smile and thought they were Customer First. But later realized nothing changed and their customers were still unhappy with them. Being customer first delivers the most value when every single moment of truth is managed to a positive outcome with the customer.

    This is exactly the stage of development I see organizations in now. How can we move from the marketing coordinator tweeting to a fully integrated social business (to use @armano’s and the Dachis Group’s term).

    THanks for your insights, a very good read indeed.
    .-= Jeremy Victor´s last blog ..Stepping Away From The Social Media B2B Hype =-.

  • jesskramer

    some well written common sense about social marketing. The Death of Sexy: http://bit.ly/8cWde6

  • http://twitter.com/markivey/status/6541540068 mark ivey

    One of the best things @jaybaer has written recently (& that's saying a lot!) is The Death of Sexy: http://bit.ly/8cWde6 RT @MarketingProfs

  • http://twitter.com/robinteractive/status/6571524116 robinteractive

    Social media as an ingredient… http://ow.ly/Kfvk by @jaybaer [R: One of the better SM articles I've read in a while.]

  • http://twitter.com/jbguru/status/6573326123 Jeremy J Brown

    A great social media article – RT @robinteractive: Social media as an ingredient… http://ow.ly/Kfvk by @jaybaer #socmed

  • http://twitter.com/AWomansWork/statuses/6615271651 AWomansWork (Jessica Masterson

    Twitter Comment


    @jaybaer Well done! Loved your “Death Of Sexy, Social Media, Integration & Real Business” blog post. [link to post] – Posted using Chat Catcher

  • http://twitter.com/AWomansWork/statuses/6615271651 AWomansWork (Jessica Masterson

    Twitter Comment


    @jaybaer Well done! Loved your “Death Of Sexy, Social Media, Integration & Real Business” blog post. [link to post] – Posted using Chat Catcher

  • http://twitter.com/AWomansWork/statuses/6615271651 AWomansWork (Jessica Masterson

    Twitter Comment


    @jaybaer Well done! Loved your “Death Of Sexy, Social Media, Integration & Real Business” blog post. [link to post] – Posted using Chat Catcher

  • http://twitter.com/AWomansWork/statuses/6615271651 AWomansWork (Jessica Masterson)

    Twitter Comment


    @jaybaer Well done! Loved your “Death Of Sexy, Social Media, Integration & Real Business” blog post. [link to post]

    Posted using Chat Catcher

  • http://twitter.com/awomanswork/status/6615271651 Jessica Masterson

    @jaybaer Well done! Loved your "Death Of Sexy, Social Media, Integration & Real Business" blog post. http://bit.ly/64fER5

  • http://www.obsessedwithconformity.com/ Jim @smashadv

    It’s amazing to me that everyone wants to know what the next ‘big thing’ is, when no one has mastered what’s out there now.
    .-= Jim @smashadv´s last blog ..The Harbinger =-.

  • http://www.obsessedwithconformity.com/ Jim @smashadv

    It’s amazing to me that everyone wants to know what the next ‘big thing’ is, when no one has mastered what’s out there now.
    .-= Jim @smashadv´s last blog ..The Harbinger =-.

  • http://www.obsessedwithconformity.com/ Jim @smashadv

    It’s amazing to me that everyone wants to know what the next ‘big thing’ is, when no one has mastered what’s out there now.
    .-= Jim @smashadv´s last blog ..The Harbinger =-.

  • http://www.obsessedwithconformity.com Jim @smashadv

    It’s amazing to me that everyone wants to know what the next ‘big thing’ is, when no one has mastered what’s out there now.
    .-= Jim @smashadv´s last blog ..The Harbinger =-.

  • http://twitter.com/craiglandes/statuses/6732675680 craiglandes (Craig Landes)

    Twitter Comment


    Hubba, Hubba! RT @jaybaer The Death of Sexy – Social Media, Integration and Real Business [link to post] (via @KrisColvin) – Posted using Chat Catcher

  • http://twitter.com/craiglandes/statuses/6732675680 craiglandes (Craig Landes)

    Twitter Comment


    Hubba, Hubba! RT @jaybaer The Death of Sexy – Social Media, Integration and Real Business [link to post] (via @KrisColvin) – Posted using Chat Catcher

  • http://twitter.com/craiglandes/statuses/6732675680 craiglandes (Craig Landes)

    Twitter Comment


    Hubba, Hubba! RT @jaybaer The Death of Sexy – Social Media, Integration and Real Business [link to post] (via @KrisColvin) – Posted using Chat Catcher

  • http://twitter.com/craiglandes/statuses/6732675680 craiglandes (Craig Landes)

    Twitter Comment


    Hubba, Hubba! RT @jaybaer The Death of Sexy – Social Media, Integration and Real Business [link to post] (via @KrisColvin)

    Posted using Chat Catcher

  • http://twitter.com/susanbeebe/statuses/6732802857 susanbeebe (Susan Beebe)

    Twitter Comment


    BINGO! >>> RT @jaybaer The Death of Sexy – Social Media, Integration and Real Business – [link to post] #Marketing #SocialMedia #ROI – Posted using Chat Catcher

  • http://twitter.com/susanbeebe/statuses/6732802857 susanbeebe (Susan Beebe)

    Twitter Comment


    BINGO! >>> RT @jaybaer The Death of Sexy – Social Media, Integration and Real Business – [link to post] #Marketing #SocialMedia #ROI – Posted using Chat Catcher

  • http://twitter.com/susanbeebe/statuses/6732802857 susanbeebe (Susan Beebe)

    Twitter Comment


    BINGO! >>> RT @jaybaer The Death of Sexy – Social Media, Integration and Real Business – [link to post] #Marketing #SocialMedia #ROI – Posted using Chat Catcher

  • http://twitter.com/susanbeebe/statuses/6732802857 susanbeebe (Susan Beebe)

    Twitter Comment


    BINGO! >>> RT @jaybaer The Death of Sexy – Social Media, Integration and Real Business – [link to post] #Marketing #SocialMedia #ROI

    Posted using Chat Catcher

  • http://twitter.com/KrisColvin/statuses/6732592236 KrisColvin (Kristi Colvin)

    Twitter Comment


    This is my niche. Spot on point here: RT @jaybaer The Death of Sexy – Social Media, Integration and Real Business [link to post] – Posted using Chat Catcher

  • http://twitter.com/KrisColvin/statuses/6732592236 KrisColvin (Kristi Colvin)

    Twitter Comment


    This is my niche. Spot on point here: RT @jaybaer The Death of Sexy – Social Media, Integration and Real Business [link to post] – Posted using Chat Catcher

  • http://twitter.com/KrisColvin/statuses/6732592236 KrisColvin (Kristi Colvin)

    Twitter Comment


    This is my niche. Spot on point here: RT @jaybaer The Death of Sexy – Social Media, Integration and Real Business [link to post] – Posted using Chat Catcher

  • http://twitter.com/KrisColvin/statuses/6732592236 KrisColvin (Kristi Colvin)

    Twitter Comment


    This is my niche. Spot on point here: RT @jaybaer The Death of Sexy – Social Media, Integration and Real Business [link to post]

    Posted using Chat Catcher

  • http://twitter.com/MrtnzCreative/statuses/6734012060 MrtnzCreative (Kris Martinez)

    Twitter Comment


    Right On: The Death of Sexy – Social Media, Integration and Real Business [link to post] RT @KrisColvin @jaybaer – Posted using Chat Catcher

  • http://twitter.com/MrtnzCreative/statuses/6734012060 MrtnzCreative (Kris Martinez)

    Twitter Comment


    Right On: The Death of Sexy – Social Media, Integration and Real Business [link to post] RT @KrisColvin @jaybaer – Posted using Chat Catcher

  • http://twitter.com/MrtnzCreative/statuses/6734012060 MrtnzCreative (Kris Martinez)

    Twitter Comment


    Right On: The Death of Sexy – Social Media, Integration and Real Business [link to post] RT @KrisColvin @jaybaer – Posted using Chat Catcher

  • http://twitter.com/MrtnzCreative/statuses/6734012060 MrtnzCreative (Kris Martinez)

    Twitter Comment


    Right On: The Death of Sexy – Social Media, Integration and Real Business [link to post] RT @KrisColvin @jaybaer

    Posted using Chat Catcher

  • http://twitter.com/DaniBurns27/statuses/6734150954 DaniBurns27 (Dani Burns)

    Twitter Comment


    Well said! RT @KrisColvin RT @jaybaer The Death of Sexy – Social Media, Integration and Real Business [link to post] – Posted using Chat Catcher

  • http://twitter.com/DaniBurns27/statuses/6734150954 DaniBurns27 (Dani Burns)

    Twitter Comment


    Well said! RT @KrisColvin RT @jaybaer The Death of Sexy – Social Media, Integration and Real Business [link to post] – Posted using Chat Catcher

  • http://twitter.com/DaniBurns27/statuses/6734150954 DaniBurns27 (Dani Burns)

    Twitter Comment


    Well said! RT @KrisColvin RT @jaybaer The Death of Sexy – Social Media, Integration and Real Business [link to post] – Posted using Chat Catcher

  • http://twitter.com/DaniBurns27/statuses/6734150954 DaniBurns27 (Dani Burns)

    Twitter Comment


    Well said! RT @KrisColvin RT @jaybaer The Death of Sexy – Social Media, Integration and Real Business [link to post]

    Posted using Chat Catcher

  • http://twitter.com/kriscolvin/status/6732592236 KrisColvin

    This is my niche. Spot on point here: RT @jaybaer The Death of Sexy – Social Media, Integration and Real Business http://bit.ly/8cWde6

  • http://twitter.com/daniburns27/status/6734150954 Dani Burns

    Well said! RT @KrisColvin RT @jaybaer The Death of Sexy – Social Media, Integration and Real Business http://bit.ly/8cWde6

  • http://twitter.com/creuland/status/6769021526 Charles Reuland

    RT @jaybaer The Death of Sexy – Social Media, Integration and Real Business | Integrated Marketing and Media | Socia… http://bit.ly/8cWde6

  • http://twitter.com/JoshSPeters/statuses/7458490726 JoshSPeters (Josh Shua Peters)

    Twitter Comment


    The Death of Sexy ? Social Media, Integration and Real Business (via @JayBaer) [link to post] – Posted using Chat Catcher

  • http://twitter.com/JoshSPeters/statuses/7458490726 JoshSPeters (Josh Shua Peters)

    Twitter Comment


    The Death of Sexy ? Social Media, Integration and Real Business (via @JayBaer) [link to post] – Posted using Chat Catcher

  • http://twitter.com/JoshSPeters/statuses/7458490726 JoshSPeters (Josh Shua Peters)

    Twitter Comment


    The Death of Sexy ? Social Media, Integration and Real Business (via @JayBaer) [link to post] – Posted using Chat Catcher

  • http://twitter.com/JoshSPeters/statuses/7458490726 JoshSPeters (Josh Shua Peters)

    Twitter Comment


    The Death of Sexy ? Social Media, Integration and Real Business (via @JayBaer) [link to post]

    Posted using Chat Catcher

  • http://twitter.com/joshspeters/status/7458490726 Josh Shua Peters

    The Death of Sexy ? Social Media, Integration and Real Business (via @JayBaer) http://go.shuaism.com/pig2

  • http://twitter.com/thesocialcmo/status/7561895408 The Social CMO

    The Death of Sexy –Social Media, Integration & Real Business ~treat SM as a marketing ingredient, not a marketing cure-all http://ow.ly/Uzad

  • http://twitter.com/jkhoey/status/7562056052 Kelly Hoey

    Integration, convergence, ligament @TheSocialCMO thx for tweeting "death of social media" http://ow.ly/Uzad

  • http://twitter.com/jbhester/status/7562158182 Joe Bob Hester

    RT @TheSocialCMO The Death of Sexy –Social Media, Integration & Real Business http://ow.ly/Uzad

  • http://twitter.com/TheSocialCMO/statuses/7582646498 TheSocialCMO (The Social CMO)

    Twitter Comment


    The Death of Sexy – Social Media, Integration & Real Business~treat SM as a marketing ingredient, not a marketing cure-all [link to post] – Posted using Chat Catcher

  • http://twitter.com/TheSocialCMO/statuses/7582646498 TheSocialCMO (The Social CMO)

    Twitter Comment


    The Death of Sexy – Social Media, Integration & Real Business~treat SM as a marketing ingredient, not a marketing cure-all [link to post] – Posted using Chat Catcher

  • http://twitter.com/TheSocialCMO/statuses/7582646498 TheSocialCMO (The Social CMO)

    Twitter Comment


    The Death of Sexy – Social Media, Integration & Real Business~treat SM as a marketing ingredient, not a marketing cure-all [link to post] – Posted using Chat Catcher

  • http://twitter.com/TheSocialCMO/statuses/7582646498 TheSocialCMO (The Social CMO)

    Twitter Comment


    The Death of Sexy – Social Media, Integration & Real Business~treat SM as a marketing ingredient, not a marketing cure-all [link to post]

    Posted using Chat Catcher

  • http://twitter.com/TheSocialCMO/statuses/7561895408 TheSocialCMO (The Social CMO)

    Twitter Comment


    The Death of Sexy –Social Media, Integration & Real Business ~treat SM as a marketing ingredient, not a marketing cure-all [link to post] – Posted using Chat Catcher

  • http://twitter.com/TheSocialCMO/statuses/7561895408 TheSocialCMO (The Social CMO)

    Twitter Comment


    The Death of Sexy –Social Media, Integration & Real Business ~treat SM as a marketing ingredient, not a marketing cure-all [link to post] – Posted using Chat Catcher

  • http://twitter.com/TheSocialCMO/statuses/7561895408 TheSocialCMO (The Social CMO)

    Twitter Comment


    The Death of Sexy –Social Media, Integration & Real Business ~treat SM as a marketing ingredient, not a marketing cure-all [link to post] – Posted using Chat Catcher

  • http://twitter.com/TheSocialCMO/statuses/7561895408 TheSocialCMO (The Social CMO)

    Twitter Comment


    The Death of Sexy –Social Media, Integration & Real Business ~treat SM as a marketing ingredient, not a marketing cure-all [link to post]

    Posted using Chat Catcher

  • http://twitter.com/jkhoey/statuses/7562056052 jkhoey (Kelly Hoey)

    Twitter Comment


    Integration, convergence, ligament @TheSocialCMO thx for tweeting “death of social media” [link to post] – Posted using Chat Catcher

  • http://twitter.com/jkhoey/statuses/7562056052 jkhoey (Kelly Hoey)

    Twitter Comment


    Integration, convergence, ligament @TheSocialCMO thx for tweeting “death of social media” [link to post] – Posted using Chat Catcher

  • http://twitter.com/jkhoey/statuses/7562056052 jkhoey (Kelly Hoey)

    Twitter Comment


    Integration, convergence, ligament @TheSocialCMO thx for tweeting “death of social media” [link to post] – Posted using Chat Catcher

  • http://twitter.com/jkhoey/statuses/7562056052 jkhoey (Kelly Hoey)

    Twitter Comment


    Integration, convergence, ligament @TheSocialCMO thx for tweeting “death of social media” [link to post]

    Posted using Chat Catcher

  • http://twitter.com/jbhester/statuses/7562158182 jbhester (Joe Bob Hester)

    Twitter Comment


    RT @TheSocialCMO The Death of Sexy –Social Media, Integration & Real Business [link to post] – Posted using Chat Catcher

  • http://twitter.com/jbhester/statuses/7562158182 jbhester (Joe Bob Hester)

    Twitter Comment


    RT @TheSocialCMO The Death of Sexy –Social Media, Integration & Real Business [link to post] – Posted using Chat Catcher

  • http://twitter.com/jbhester/statuses/7562158182 jbhester (Joe Bob Hester)

    Twitter Comment


    RT @TheSocialCMO The Death of Sexy –Social Media, Integration & Real Business [link to post] – Posted using Chat Catcher

  • http://twitter.com/jbhester/statuses/7562158182 jbhester (Joe Bob Hester)

    Twitter Comment


    RT @TheSocialCMO The Death of Sexy –Social Media, Integration & Real Business [link to post]

    Posted using Chat Catcher

  • http://twitter.com/rorycarlyle/status/7575542244 rorycarlyle

    "The Death of Sexy – Social Media, Integration and Real Business" http://idek.net/vhr #socialmedia via @jaybaer

  • http://twitter.com/shannonholato/status/7578283044 Shannon Holato

    RT @rorycarlyle: "The Death of Sexy – Social Media, Integration and Real Business" http://idek.net/vhr #socialmedia via @jaybaer

  • http://twitter.com/nflavie/statuses/7589568609 nflavie (Flavie)

    Twitter Comment


    RT @TheSocialCMO: SM, Integration & Real Business~treat SM as a marketing ingredient, not a marketing cure-all [link to post] – Posted using Chat Catcher

  • http://twitter.com/nflavie/statuses/7589568609 nflavie (Flavie)

    Twitter Comment


    RT @TheSocialCMO: SM, Integration & Real Business~treat SM as a marketing ingredient, not a marketing cure-all [link to post] – Posted using Chat Catcher

  • http://twitter.com/nflavie/statuses/7589568609 nflavie (Flavie)

    Twitter Comment


    RT @TheSocialCMO: SM, Integration & Real Business~treat SM as a marketing ingredient, not a marketing cure-all [link to post] – Posted using Chat Catcher

  • http://twitter.com/nflavie/statuses/7589568609 nflavie (Flavie)

    Twitter Comment


    RT @TheSocialCMO: SM, Integration & Real Business~treat SM as a marketing ingredient, not a marketing cure-all [link to post]

    Posted using Chat Catcher

  • http://twitter.com/thesocialcmo/status/7582646498 The Social CMO

    The Death of Sexy – Social Media, Integration & Real Business~treat SM as a marketing ingredient, not a marketing cure-all http://ow.ly/Uzad

  • http://twitter.com/nflavie/status/7589568609 Flavie N.

    RT @TheSocialCMO: SM, Integration & Real Business~treat SM as a marketing ingredient, not a marketing cure-all http://ow.ly/Uzad

  • letstalkandchat

    I just found a great company that builds websites for info products. To keep your costs low, they’ll mentor you on how to create your site, design a marketing funnel (one of the guys works in Hollywood and makes really slick videos), and the other guy programmed Myspace. If you’re looking to have professional web design for your small business and not waste any time or money then check their site out. Check them out: http://www.mikelmurphy.com/easy-info-product-site-system/