Digital Marketing, Social Media Case Studies, Social Media Strategy, Integrated Marketing and Media, Social Media Marketing

The Key to Social Media Success is Just 2 Letters

I’m sitting in a restaurant in Cincinnati recently, surrounded by televisions with the sound turned down. The bartender approaches, and asks if I’d like to hear the TV. I say “sure” expecting him to saunter over to a monitor, and turn up the volume. Instead, he reaches under the bar, and pulls out a Soundog unit.

The Soundog is an ingenious device – a small, personal speaker with switching capabilities, enabling me to listen to whichever game I prefer without bothering nearby patrons.

soundog The Key to Social Media Success is Just 2 Letters

Happily using this handy new technology, I was struck by its utter usefulness and the fact that it neatly addressed a common (although perhaps not world-changing) problem.

Why can’t your social media program do that?

Just 2 Letters

The difference between “selling” and “helping” is only two letters, but the gap is in reality, much larger.

The best – and most effective – social media programs aren’t based on promotions and message distribution. Instead, they revolve around removing friction and uncertainty for potential or current customers. It’s about marketing sideways, not marketing head-on.

Nationwide Insurance has a terrific iPhone app that allows you to document a vehicle crash in real-time, including photos, collection of the other drivers’ insurance information, and other key details. They aren’t trying to sell you more insurance – at least not at that point – they are being helpful.

Geek Squad makes its living providing technology configuration and repair services, via BestBuy stores everywhere. But yet Geek Squad has a YouTube channel that includes hundreds of videos showing people how to do it themselves. They aren’t trying to sell you services – at least not at that point – they are being helpful.

Geek Squad Founder Robert Stephens was asked about the contradiction of a services company providing helpful videos at a conference where I spoke. He said that the reality is, their best customers are those that can do some of it themselves. If they can assist them initially, they’ll appreciate it and turn to the when they need more help.

That’s understanding the difference between selling and helping. That’s understanding that social media success is a long putt, not a tap-in. That’s measuring results on an annual basis, not a weekly basis.

That’s what you should be doing.

Social Media Success = Find a Way to Remove Friction

Start today by conducting a Helpfulness Audit for your company. Talk to your customer service department, or survey your customers and document the top 10 problems that customers have with your product or service. Then, strategize ways you could make those problems disappear by providing better content (as with Geek Squad), faster response (as with Nationwide), or better access to help (as many companies are doing by launching online customer support communities using Get Satisfaction or other systems).

Related
  • jmctigue

    Jay, you're dead-on (not head-on) about removing friction as the key to new marketing strategy, but at some point we need to expand our reach to find new customers, no? Isn't that where promotional campaigns serve a purpose? Or do you think that reputation through relationships is enough to expand your market?

  • jmctigue

    Jay, you're dead-on (not head-on) about removing friction as the key to new marketing strategy, but at some point we need to expand our reach to find new customers, no? Isn't that where promotional campaigns serve a purpose? Or do you think that reputation through relationships is enough to expand your market?

  • jmctigue

    Jay, you're dead-on (not head-on) about removing friction as the key to new marketing strategy, but at some point we need to expand our reach to find new customers, no? Isn't that where promotional campaigns serve a purpose? Or do you think that reputation through relationships is enough to expand your market?

  • jmctigue

    Jay, you're dead-on (not head-on) about removing friction as the key to new marketing strategy, but at some point we need to expand our reach to find new customers, no? Isn't that where promotional campaigns serve a purpose? Or do you think that reputation through relationships is enough to expand your market?

  • jmctigue

    Jay, you're dead-on (not head-on) about removing friction as the key to new marketing strategy, but at some point we need to expand our reach to find new customers, no? Isn't that where promotional campaigns serve a purpose? Or do you think that reputation through relationships is enough to expand your market?

  • http://twitter.com/DaveTheHRCzar Dave Ryan

    Great Post. Folks need to think about this. You have to be in it for the long haul.

  • http://twitter.com/DaveTheHRCzar Dave Ryan

    Great Post. Folks need to think about this. You have to be in it for the long haul.

  • http://twitter.com/innovateaz/status/12157677682 Innovate AZ

    The Key to Social Media Success is Just 2 Letters: I’m sitting in a restaurant in Cincinnati recently, surrounded … http://bit.ly/bRB0zq

  • http://twitter.com/innovateaz/status/12157677682 Innovate AZ

    The Key to Social Media Success is Just 2 Letters: I’m sitting in a restaurant in Cincinnati recently, surrounded … http://bit.ly/bRB0zq

  • http://twitter.com/innovateaz/status/12157677682 Innovate AZ

    The Key to Social Media Success is Just 2 Letters: I’m sitting in a restaurant in Cincinnati recently, surrounded … http://bit.ly/bRB0zq

  • http://twitter.com/innovateaz/status/12157677682 Innovate AZ

    The Key to Social Media Success is Just 2 Letters: I’m sitting in a restaurant in Cincinnati recently, surrounded … http://bit.ly/bRB0zq

  • http://twitter.com/epopulacedev/status/12157678055 Jim Weldon

    The Key to Social Media Success is Just 2 Letters: I’m sitting in a restaurant in Cincinnati recently, surrounded … http://bit.ly/aJn3Iq

  • http://twitter.com/epopulacedev/status/12157678055 Jim Weldon

    The Key to Social Media Success is Just 2 Letters: I’m sitting in a restaurant in Cincinnati recently, surrounded … http://bit.ly/aJn3Iq

  • http://twitter.com/epopulacedev/status/12157678055 Jim Weldon

    The Key to Social Media Success is Just 2 Letters: I’m sitting in a restaurant in Cincinnati recently, surrounded … http://bit.ly/aJn3Iq

  • http://twitter.com/epopulacedev/status/12157678055 Jim Weldon

    The Key to Social Media Success is Just 2 Letters: I’m sitting in a restaurant in Cincinnati recently, surrounded … http://bit.ly/aJn3Iq

  • http://twitter.com/wissensauslese/status/12157679136 Wissensauslese

    RT @jaybaer: The Key to Social Media Success is Just 2 Letters: I’m sitting in a restaurant in Cincinnat… http://bit.ly/cfw6jF #marketing

  • http://twitter.com/wissensauslese/status/12157679136 Wissensauslese

    RT @jaybaer: The Key to Social Media Success is Just 2 Letters: I’m sitting in a restaurant in Cincinnat… http://bit.ly/cfw6jF #marketing

  • http://twitter.com/wissensauslese/status/12157679136 Wissensauslese

    RT @jaybaer: The Key to Social Media Success is Just 2 Letters: I’m sitting in a restaurant in Cincinnat… http://bit.ly/cfw6jF #marketing

  • http://twitter.com/kelvin8048/status/12157679076 kelvin lee

    The Key to Social Media Success is Just 2 Letters http://bit.ly/aJn3Iq

  • http://twitter.com/kelvin8048/status/12157679076 kelvin lee

    The Key to Social Media Success is Just 2 Letters http://bit.ly/aJn3Iq

  • http://twitter.com/kelvin8048/status/12157679076 kelvin lee

    The Key to Social Media Success is Just 2 Letters http://bit.ly/aJn3Iq

  • http://twitter.com/thgbusiness/status/12157679443 Santi Chacon

    The Key to Social Media Success is Just 2 Letters: I’m sitting in a restaurant in Cincinnati recently, surrounded … http://bit.ly/aJn3Iq

  • http://twitter.com/f2facebook/status/12157680282 Face to Facebook

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  • http://twitter.com/f2facebook/status/12157680282 Face to Facebook

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  • http://twitter.com/tinhangliu/status/12157680350 Tin Hang Liu

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  • http://twitter.com/tinhangliu/status/12157680350 Tin Hang Liu

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  • http://twitter.com/tinhangliu/status/12157680350 Tin Hang Liu

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  • http://twitter.com/tinhangliu/status/12157680350 Tin Hang Liu

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  • http://twitter.com/blogmanana/status/12157680693 Blog Manana

    New @jaybaer The Key to Social Media Success is Just 2 Letters http://bit.ly/aJn3Iq

  • http://twitter.com/azsocialmedia/status/12157680751 Arizona Social Media

    C&C Blog Post – The Key to Social Media Success is Just 2 Letters http://bit.ly/atFQEh RT Please

  • http://twitter.com/doktormarketing/status/12157681745 Doktor Marketing

    The Key to Social Media Success is Just 2 Letters http://bit.ly/aJn3Iq #ConvinceandConvert

  • http://twitter.com/marjohr/status/12157989065 Martin Johansson

    RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/9FWQUf

  • http://twitter.com/marjohr/status/12157989065 Martin Johansson

    RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/9FWQUf

  • http://twitter.com/marjohr/status/12157989065 Martin Johansson

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  • http://twitter.com/marjohr/status/12157989065 Martin Johansson

    RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/9FWQUf

  • http://twitter.com/marjohr/status/12157989065 Martin Johansson

    RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/9FWQUf

  • http://twitter.com/davidfinch/status/12158162878 David Finch

    The brilliant mind of @jaybaer shines through again – The Key to Social Media Success is Just 2 Letters http://bit.ly/beIQVb

  • http://twitter.com/davidfinch/status/12158162878 David Finch

    The brilliant mind of @jaybaer shines through again – The Key to Social Media Success is Just 2 Letters http://bit.ly/beIQVb

  • http://twitter.com/kworkmanflood/status/12158318335 Kelly Workman-Flood

    Jay Baer Blog: The Key to Social Media Success is Just 2 Letters http://bit.ly/aK5kj6 Full http://bit.ly/ct4qaY

  • http://twitter.com/kworkmanflood/status/12158318335 Kelly Workman-Flood

    Jay Baer Blog: The Key to Social Media Success is Just 2 Letters http://bit.ly/aK5kj6 Full http://bit.ly/ct4qaY

  • http://twitter.com/kworkmanflood/status/12158318335 Kelly Workman-Flood

    Jay Baer Blog: The Key to Social Media Success is Just 2 Letters http://bit.ly/aK5kj6 Full http://bit.ly/ct4qaY

  • http://twitter.com/kworkmanflood/status/12158318335 Kelly Workman-Flood

    Jay Baer Blog: The Key to Social Media Success is Just 2 Letters http://bit.ly/aK5kj6 Full http://bit.ly/ct4qaY

  • http://twitter.com/kworkmanflood/status/12158318335 Kelly Workman-Flood

    Jay Baer Blog: The Key to Social Media Success is Just 2 Letters http://bit.ly/aK5kj6 Full http://bit.ly/ct4qaY

  • http://twitter.com/hculbertson/status/12158599026 Heidi Culbertson

    RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/9FWQUf I like this.

  • Randy Bunker

    Thanks, Jay. First, I need to get my hands on a few Soundogs for home. I think the idea of “helping” is a good catch phrase for the social media umbrella (connecting, interacting, and so on). Ultimately that's what we're trying to do through these connections. In health care we have a great opportunity to help “consumers” (injury prevention tips, 5 reasons you should avoid that tanning salon, etc.), and hopefully you never have to use us, but if you do we hope we've built your trust over time and think of us. Our intentions to help are genuine, but yes, there is that indirect marketing piece. Bottom line, I do think “helping” is one of the best ways organizations can engage in the social space to create value for both sides.

  • Randy Bunker

    Thanks, Jay. First, I need to get my hands on a few Soundogs for home. I think the idea of “helping” is a good catch phrase for the social media umbrella (connecting, interacting, and so on). Ultimately that's what we're trying to do through these connections. In health care we have a great opportunity to help “consumers” (injury prevention tips, 5 reasons you should avoid that tanning salon, etc.), and hopefully you never have to use us, but if you do we hope we've built your trust over time and think of us. Our intentions to help are genuine, but yes, there is that indirect marketing piece. Bottom line, I do think “helping” is one of the best ways organizations can engage in the social space to create value for both sides.

  • Randy Bunker

    Thanks, Jay. First, I need to get my hands on a few Soundogs for home. I think the idea of “helping” is a good catch phrase for the social media umbrella (connecting, interacting, and so on). Ultimately that's what we're trying to do through these connections. In health care we have a great opportunity to help “consumers” (injury prevention tips, 5 reasons you should avoid that tanning salon, etc.), and hopefully you never have to use us, but if you do we hope we've built your trust over time and think of us. Our intentions to help are genuine, but yes, there is that indirect marketing piece. Bottom line, I do think “helping” is one of the best ways organizations can engage in the social space to create value for both sides.

  • http://twitter.com/c_lafreniere/status/12158689940 Claude LaFreniere

    [ #Selling or #Helping ] "Social Media Success = Find a Way to Remove Friction" http://bit.ly/dzvy3y #SocialMedia /cc @feedly

  • http://twitter.com/c_lafreniere/status/12158689940 Claude LaFreniere

    [ #Selling or #Helping ] "Social Media Success = Find a Way to Remove Friction" http://bit.ly/dzvy3y #SocialMedia /cc @feedly

  • http://twitter.com/c_lafreniere/status/12158689940 Claude LaFreniere

    [ #Selling or #Helping ] "Social Media Success = Find a Way to Remove Friction" http://bit.ly/dzvy3y #SocialMedia /cc @feedly

  • http://twitter.com/c_lafreniere/status/12158689940 Claude LaFreniere

    [ #Selling or #Helping ] "Social Media Success = Find a Way to Remove Friction" http://bit.ly/dzvy3y #SocialMedia /cc @feedly

  • http://twitter.com/c_lafreniere/status/12158689940 Claude LaFreniere

    [ #Selling or #Helping ] "Social Media Success = Find a Way to Remove Friction" http://bit.ly/dzvy3y #SocialMedia /cc @feedly

  • http://twitter.com/noteasytoforget/status/12159314483 James Ball

    The Key to Social Media Success is Just 2 Letters http://bit.ly/beIQVb

  • http://twitter.com/noteasytoforget/status/12159314483 James Ball

    The Key to Social Media Success is Just 2 Letters http://bit.ly/beIQVb

  • http://twitter.com/noteasytoforget/status/12159314483 James Ball

    The Key to Social Media Success is Just 2 Letters http://bit.ly/beIQVb

  • http://twitter.com/noteasytoforget/status/12159314483 James Ball

    The Key to Social Media Success is Just 2 Letters http://bit.ly/beIQVb

  • http://twitter.com/noteasytoforget/status/12159314483 James Ball

    The Key to Social Media Success is Just 2 Letters http://bit.ly/beIQVb

  • http://twitter.com/marketingfltr/status/12159854489 Marketing Filter

    RT @NotEasyToForget The Key to Social Media Success is Just 2 Letters http://bit.ly/beIQVb

  • http://twitter.com/marketingfltr/status/12159854489 Marketing Filter

    RT @NotEasyToForget The Key to Social Media Success is Just 2 Letters http://bit.ly/beIQVb

  • http://twitter.com/marketingfltr/status/12159854489 Marketing Filter

    RT @NotEasyToForget The Key to Social Media Success is Just 2 Letters http://bit.ly/beIQVb

  • http://twitter.com/marketingfltr/status/12159854489 Marketing Filter

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  • http://twitter.com/marketingfltr/status/12159854489 Marketing Filter

    RT @NotEasyToForget The Key to Social Media Success is Just 2 Letters http://bit.ly/beIQVb

  • http://twitter.com/marketingfltr/status/12159854489 Marketing Filter

    RT @NotEasyToForget The Key to Social Media Success is Just 2 Letters http://bit.ly/beIQVb

  • http://twitter.com/marketingfltr/status/12159854489 Marketing Filter

    RT @NotEasyToForget The Key to Social Media Success is Just 2 Letters http://bit.ly/beIQVb

  • http://twitter.com/marketingfltr/status/12159854489 Marketing Filter

    RT @NotEasyToForget The Key to Social Media Success is Just 2 Letters http://bit.ly/beIQVb

  • http://twitter.com/marketingfltr/status/12159854489 Marketing Filter

    RT @NotEasyToForget The Key to Social Media Success is Just 2 Letters http://bit.ly/beIQVb

  • http://twitter.com/lisarosendahl/status/12159922540 Lisa Rosendahl

    The difference between helping and selling in social media http://bit.ly/a6XDB1 via @jaybaer

  • http://twitter.com/lisarosendahl/status/12159922540 Lisa Rosendahl

    The difference between helping and selling in social media http://bit.ly/a6XDB1 via @jaybaer

  • http://twitter.com/lisarosendahl/status/12159922540 Lisa Rosendahl

    The difference between helping and selling in social media http://bit.ly/a6XDB1 via @jaybaer

  • http://twitter.com/lisarosendahl/status/12159922540 Lisa Rosendahl

    The difference between helping and selling in social media http://bit.ly/a6XDB1 via @jaybaer

  • http://twitter.com/lisarosendahl/status/12159922540 Lisa Rosendahl

    The difference between helping and selling in social media http://bit.ly/a6XDB1 via @jaybaer

  • http://twitter.com/lisarosendahl/status/12159922540 Lisa Rosendahl

    The difference between helping and selling in social media http://bit.ly/a6XDB1 via @jaybaer

  • http://twitter.com/lisarosendahl/status/12159922540 Lisa Rosendahl

    The difference between helping and selling in social media http://bit.ly/a6XDB1 via @jaybaer

  • http://twitter.com/lisarosendahl/status/12159922540 Lisa Rosendahl

    The difference between helping and selling in social media http://bit.ly/a6XDB1 via @jaybaer

  • http://twitter.com/lisarosendahl/status/12159922540 Lisa Rosendahl

    The difference between helping and selling in social media http://bit.ly/a6XDB1 via @jaybaer

  • topsy_top20k_en

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  • topsy_top20k_en

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  • topsy_top20k_en

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  • topsy_top20k_en

    The Key to Social Media Success is Just 2 Letters: I’m sitting in a restaurant in Cincinnati recently, surrounded … http://bit.ly/bRB0zq

  • topsy_top20k_en

    The Key to Social Media Success is Just 2 Letters: I’m sitting in a restaurant in Cincinnati recently, surrounded … http://bit.ly/bRB0zq

  • topsy_top20k_en

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  • topsy_top20k_en

    The Key to Social Media Success is Just 2 Letters: I’m sitting in a restaurant in Cincinnati recently, surrounded … http://bit.ly/bRB0zq

  • topsy_top20k_en

    The Key to Social Media Success is Just 2 Letters: I’m sitting in a restaurant in Cincinnati recently, surrounded … http://bit.ly/bRB0zq

  • topsy_top20k_en

    The Key to Social Media Success is Just 2 Letters: I’m sitting in a restaurant in Cincinnati recently, surrounded … http://bit.ly/bRB0zq

  • http://twitter.com/smartreno/status/12160058049 Bret Simmons

    rt @jaybaer marketing sideways http://bit.ly/99Bshc

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  • http://twitter.com/smartreno/status/12160058049 Bret Simmons

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  • http://twitter.com/berpelding/status/12160186511 Brad

    The Key to Social Media Success is Just 2 Letters – I’m sitting in a restaurant in Cincinnati recently, surrounded … http://ow.ly/1748Xi

  • http://twitter.com/berpelding/status/12160186511 Brad

    The Key to Social Media Success is Just 2 Letters – I’m sitting in a restaurant in Cincinnati recently, surrounded … http://ow.ly/1748Xi

  • http://twitter.com/berpelding/status/12160186511 Brad

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  • http://twitter.com/berpelding/status/12160186511 Brad

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  • http://twitter.com/berpelding/status/12160186511 Brad

    The Key to Social Media Success is Just 2 Letters – I’m sitting in a restaurant in Cincinnati recently, surrounded … http://ow.ly/1748Xi

  • http://twitter.com/berpelding/status/12160186511 Brad

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  • http://twitter.com/berpelding/status/12160186511 Brad

    The Key to Social Media Success is Just 2 Letters – I’m sitting in a restaurant in Cincinnati recently, surrounded … http://ow.ly/1748Xi

  • http://twitter.com/berpelding/status/12160186511 Brad

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  • http://twitter.com/berpelding/status/12160186511 Brad

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  • http://twitter.com/hrsmover/status/12160245297 Angela Rachel

    @lisarosendahl. The Key to Social Media Success is Just 2 Letters – http://bit.ly/bQaoXf (via @jaybaer) reminds meof The Ultimate Question!

  • http://twitter.com/hrsmover/status/12160245297 Angela Rachel

    @lisarosendahl. The Key to Social Media Success is Just 2 Letters – http://bit.ly/bQaoXf (via @jaybaer) reminds meof The Ultimate Question!

  • http://twitter.com/hrsmover/status/12160245297 Angela Rachel

    @lisarosendahl. The Key to Social Media Success is Just 2 Letters – http://bit.ly/bQaoXf (via @jaybaer) reminds meof The Ultimate Question!

  • http://twitter.com/hrsmover/status/12160245297 Angela Rachel

    @lisarosendahl. The Key to Social Media Success is Just 2 Letters – http://bit.ly/bQaoXf (via @jaybaer) reminds meof The Ultimate Question!

  • http://twitter.com/hrsmover/status/12160245297 Angela Rachel

    @lisarosendahl. The Key to Social Media Success is Just 2 Letters – http://bit.ly/bQaoXf (via @jaybaer) reminds meof The Ultimate Question!

  • http://twitter.com/hrsmover/status/12160245297 Angela Rachel

    @lisarosendahl. The Key to Social Media Success is Just 2 Letters – http://bit.ly/bQaoXf (via @jaybaer) reminds meof The Ultimate Question!

  • http://twitter.com/hrsmover/status/12160245297 Angela Rachel

    @lisarosendahl. The Key to Social Media Success is Just 2 Letters – http://bit.ly/bQaoXf (via @jaybaer) reminds meof The Ultimate Question!

  • http://twitter.com/hrsmover/status/12160245297 Angela Rachel

    @lisarosendahl. The Key to Social Media Success is Just 2 Letters – http://bit.ly/bQaoXf (via @jaybaer) reminds meof The Ultimate Question!

  • http://twitter.com/hrsmover/status/12160245297 Angela Rachel

    @lisarosendahl. The Key to Social Media Success is Just 2 Letters – http://bit.ly/bQaoXf (via @jaybaer) reminds meof The Ultimate Question!

  • http://twitter.com/flessard/status/12160446201 Francois Lessard

    Social Media Success = Find a Way to Remove Friction http://bit.ly/9WMDc1

  • http://twitter.com/jmctigue/status/12160506746 John McTigue

    Check out @jaybaer's post on "marketing sideways" instead of head-on – http://bit.ly/9wxToM

  • http://twitter.com/ptchoquette/status/12160633974 Pierre-T Choquette

    Social Media Success = Find a Way to Remove Friction http://bit.ly/9WMDc1 (via @flessard)

  • http://twitter.com/advertisinglaw/status/12160779711 John Lichtenberger

    "The Key to Social Media Success is Just 2 Letters" by @jaybaer http://bit.ly/9wxToM /via @jmctigue

  • http://twitter.com/bisquich/status/12161296284 Lee Riley

    The Key to Social Media Success is Just 2 Letters #li http://viigo.im/38ZC

  • http://twitter.com/bisquich/status/12161296284 Lee Riley

    The Key to Social Media Success is Just 2 Letters #li http://viigo.im/38ZC

  • http://twitter.com/bisquich/status/12161296284 Lee Riley

    The Key to Social Media Success is Just 2 Letters #li http://viigo.im/38ZC

  • http://optimizationsummits.com/ Tami

    Hello jay,

    Great points and not just for Social Media but for doing business in general!

    Tami

  • http://optimizationsummits.com/ Tami

    Hello jay,

    Great points and not just for Social Media but for doing business in general!

    Tami

  • loritwilliams

    Great post! I find it really annoying to see a stream of tweets that contain nothing but the message “buy my stuff”. I quickly unfollow them, but I wonder if those people every change their methods or if they just keep spamming the masses. I try to add value, have conversations, RT good info, and occasionally promote an event or blog of my own. It seems to be working. I'd rather grow slowly the right way than have tens of thousands of strangers I never talk to.

  • http://twitter.com/dbevarly/status/12161787673 Dan Bevarly

    RT @hculbertson: RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/9FWQUf I like this.

  • http://twitter.com/dbevarly/status/12161787673 Dan Bevarly

    RT @hculbertson: RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/9FWQUf I like this.

  • http://twitter.com/arikhanson/status/12161933092 arikhanson

    What's the key to social media success? @jaybaer thinks it hinges on two letters. Agree? http://bit.ly/beIQVb

  • http://twitter.com/arikhanson/status/12161933092 arikhanson

    What's the key to social media success? @jaybaer thinks it hinges on two letters. Agree? http://bit.ly/beIQVb

  • http://twitter.com/arikhanson/status/12161933092 arikhanson

    What's the key to social media success? @jaybaer thinks it hinges on two letters. Agree? http://bit.ly/beIQVb

  • http://twitter.com/arikhanson/status/12161933092 arikhanson

    What's the key to social media success? @jaybaer thinks it hinges on two letters. Agree? http://bit.ly/beIQVb

  • http://twitter.com/arikhanson/status/12161933092 arikhanson

    What's the key to social media success? @jaybaer thinks it hinges on two letters. Agree? http://bit.ly/beIQVb

  • http://twitter.com/arikhanson/status/12161933092 arikhanson

    What's the key to social media success? @jaybaer thinks it hinges on two letters. Agree? http://bit.ly/beIQVb

  • http://twitter.com/arikhanson/status/12161933092 arikhanson

    What's the key to social media success? @jaybaer thinks it hinges on two letters. Agree? http://bit.ly/beIQVb

  • http://twitter.com/kshoutz/status/12162181011 Keegan Shoutz

    RT @arikhanson What's the key to social media success? @jaybaer thinks it hinges on two letters. Agree? http://bit.ly/beIQVb

  • http://twitter.com/kshoutz/status/12162181011 Keegan Shoutz

    RT @arikhanson What's the key to social media success? @jaybaer thinks it hinges on two letters. Agree? http://bit.ly/beIQVb

  • http://twitter.com/kshoutz/status/12162181011 Keegan Shoutz

    RT @arikhanson What's the key to social media success? @jaybaer thinks it hinges on two letters. Agree? http://bit.ly/beIQVb

  • http://twitter.com/jnoncek/status/12162191956 Jen

    Reading: RT @arikhanson: What's the key to social media success? @jaybaer thinks it hinges on two letters. Agree? http://bit.ly/beIQVb

  • http://twitter.com/jnoncek/status/12162191956 Jen

    Reading: RT @arikhanson: What's the key to social media success? @jaybaer thinks it hinges on two letters. Agree? http://bit.ly/beIQVb

  • http://twitter.com/jnoncek/status/12162191956 Jen

    Reading: RT @arikhanson: What's the key to social media success? @jaybaer thinks it hinges on two letters. Agree? http://bit.ly/beIQVb

  • http://twitter.com/cargillcreative/status/12162334533 Bob Cargill

    Very important point… "The Key to Social Media Success is Just 2 Letters" by @jaybaer http://bit.ly/beIQVb

  • http://twitter.com/cargillcreative/status/12162334533 Bob Cargill

    Very important point… "The Key to Social Media Success is Just 2 Letters" by @jaybaer http://bit.ly/beIQVb

  • http://twitter.com/cargillcreative/status/12162334533 Bob Cargill

    Very important point… "The Key to Social Media Success is Just 2 Letters" by @jaybaer http://bit.ly/beIQVb

  • http://twitter.com/PCMGtwit Ryan VanDenabeele

    Great post. I think some companies do a good job of this…Comcast to name one. They monitor SM and help customers and noncustomers alike.

  • http://twitter.com/PCMGtwit Ryan VanDenabeele

    Great post. I think some companies do a good job of this…Comcast to name one. They monitor SM and help customers and noncustomers alike.

  • http://www.trafficservicestps.blogspot.com/ Tim Burrows

    You should check out what the Toronto Police – Traffic Services Unit is doing to remove the friction. Twitter, Facebook, YouTube and a Blog all dedicated to creating places for the public to tell them problem areas in the city, ask questions about traffic safety and promote a safer community.

    They get “Customer Service” big time without selling anything, marketing anything or for their own advancement. It is all about SERVICE for them.

    @trafficservices
    trafficservicestps.blogspot.com

  • jrhipple

    Jason this is a part of showing genuine interest in your market. You also provide a meaningful update to advice from Edward Bernays, who recommended that you “play billiards rather than shoot pool. In billiards you use the bumpers to get the ball in the pocket, rather than trying to hit the ball straight on.”

  • jrhipple

    Jason this is a part of showing genuine interest in your market. You also provide a meaningful update to advice from Edward Bernays, who recommended that you “play billiards rather than shoot pool. In billiards you use the bumpers to get the ball in the pocket, rather than trying to hit the ball straight on.”

  • http://twitter.com/theesuite/status/12163565290 Dennis Baker

    outstanding takeaways in this piece; RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/9FWQUf

  • http://twitter.com/beth_carroll/status/12163869377 Beth_Carroll

    The Key to Social Media Success is Just 2 Letters http://ow.ly/1yl3e Great post from @jaybaer

  • http://twitter.com/mikecorak/status/12163875483 MikeCorak

    RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/9FWQUf

  • http://coachradio.tv/ Justin Lukasavige

    Media is now much more about helping than selling. I wish more twitter users understood this.

  • http://coachradio.tv/ Justin Lukasavige

    Media is now much more about helping than selling. I wish more twitter users understood this.

  • Jordy

    “Add value” is the concept that underlies this post, for sure!

  • http://www.convinceandconvert.com jaybaer

    Thanks Jordy. That's the idea, absolutely.

  • http://www.convinceandconvert.com jaybaer

    Thanks Jordy. That's the idea, absolutely.

  • http://www.convinceandconvert.com jaybaer

    I agree. And with the new ads on Twitter being placed largely based on response rates, I'm afraid we're going to see “my coupon is better than your coupon.” <sigh>

  • http://www.convinceandconvert.com jaybaer

    I agree. And with the new ads on Twitter being placed largely based on response rates, I'm afraid we're going to see “my coupon is better than your coupon.” <sigh>

  • http://www.convinceandconvert.com jaybaer

    I agree. And with the new ads on Twitter being placed largely based on response rates, I'm afraid we're going to see “my coupon is better than your coupon.” <sigh>

  • http://www.convinceandconvert.com jaybaer

    Fantastic analogy! I may have to use that one. Thanks!

  • http://www.convinceandconvert.com jaybaer

    Fantastic analogy! I may have to use that one. Thanks!

  • http://www.convinceandconvert.com jaybaer

    I will definitely check it out. Sounds like a great case study. Thanks for the comment.

  • http://www.convinceandconvert.com jaybaer

    I will definitely check it out. Sounds like a great case study. Thanks for the comment.

  • http://www.convinceandconvert.com jaybaer

    Absolutely Ryan. Comcast is definitely on the ball in terms of social listening and response.

  • http://www.convinceandconvert.com jaybaer

    Think about how much email spam there still is out there. I suspect it's working, otherwise they wouldn't bother. Best rule for Twitter is the 8×1. For every time you talk about yourself, talk about other people and what's awesome about them 8 times.

  • http://www.convinceandconvert.com jaybaer

    Think about how much email spam there still is out there. I suspect it's working, otherwise they wouldn't bother. Best rule for Twitter is the 8×1. For every time you talk about yourself, talk about other people and what's awesome about them 8 times.

  • http://www.convinceandconvert.com jaybaer

    Thank you Tami. I appreciate you stopping by and leaving a comment.

  • http://www.convinceandconvert.com jaybaer

    Thank you Tami. I appreciate you stopping by and leaving a comment.

  • http://twitter.com/parissab/status/12165594022 Parissa Behnia

    RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/9FWQUf

  • http://twitter.com/parissab/status/12165594022 Parissa Behnia

    RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/9FWQUf

  • http://twitter.com/parissab/status/12165594022 Parissa Behnia

    RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/9FWQUf

  • http://www.convinceandconvert.com jaybaer

    Excellent idea – the home Soundog. I love it! Great perspective on health care, too. You're 100% right about that. Sure, you're marketing at some level, but trust flows from usefulness.

  • http://www.convinceandconvert.com jaybaer

    Excellent idea – the home Soundog. I love it! Great perspective on health care, too. You're 100% right about that. Sure, you're marketing at some level, but trust flows from usefulness.

  • http://www.convinceandconvert.com jaybaer

    Exactly Dave. One of the worst misconceptions about social media is that it's fast. It's exactly the opposite.

  • http://www.convinceandconvert.com jaybaer

    Exactly Dave. One of the worst misconceptions about social media is that it's fast. It's exactly the opposite.

  • http://www.convinceandconvert.com jaybaer

    Exactly Dave. One of the worst misconceptions about social media is that it's fast. It's exactly the opposite.

  • http://www.convinceandconvert.com jaybaer

    Exactly Dave. One of the worst misconceptions about social media is that it's fast. It's exactly the opposite.

  • http://www.convinceandconvert.com jaybaer

    I think it's both John. By being helpful and removing friction, you're removing purchase impediments. And certainly, once you've built that bridge using usefulness and trust, your ability to then “nudge” the consumer toward purchase via whatever mechanism make sense is a lot more effective.

  • http://twitter.com/braundoug/status/12165956091 Doug Braun

    The Key to Social Media Success is Just 2 Letters: http://bit.ly/aZAXbK – Helpful points by @jaybaer

  • http://twitter.com/humanfireplace/status/12166120287 Ken Domen

    RT @AdvertisingLaw: "The Key to Social Media Success is Just 2 Letters" by @jaybaer http://bit.ly/9wxToM /via @jmctigue

  • loritwilliams

    Thanks for that tip on 8:1 ratio (talk about others 8x for every 1x I talk about myself). That's a good rule of thumb and I haven't seen/heard it quantified that specifically before. Others have said “talk about others more and yourself less”, but I haven't heard this ratio before.

  • http://twitter.com/randylewiskemp/status/12166645089 Randy Kemp

    The Key to Social Media Success is Just 2 Letters http://bit.ly/beIQVb

  • http://twitter.com/time2optimize/status/12167091370 Tami Siewruk

    Good points! RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/9FWQUf

  • http://twitter.com/time2optimize/status/12167091370 Tami Siewruk

    Good points! RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/9FWQUf

  • http://twitter.com/dadosmarcompr/status/12167229507 Mike Dado Phares

    ABSOLUTELY RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/9FWQUf

  • http://twitter.com/dadosmarcompr/status/12167229507 Mike Dado Phares

    ABSOLUTELY RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/9FWQUf

  • http://twitter.com/kpaction/status/12167353367 KnowledgePlusAction

    RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/9FWQUf

  • http://twitter.com/kpaction/status/12167353367 KnowledgePlusAction

    RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/9FWQUf

  • http://twitter.com/esocialmedia/status/12168181866 Kylie Kim

    The Key to Social Media Success is Just 2 Letters | Integrated Marketing and Media | Socia… http://bit.ly/9jjnqR (via http://bit.ly/b8VPDh

  • http://twitter.com/esocialmedia/status/12168181866 Kylie Kim

    The Key to Social Media Success is Just 2 Letters | Integrated Marketing and Media | Socia… http://bit.ly/9jjnqR (via http://bit.ly/b8VPDh

  • http://twitter.com/brettpohlman/status/12168207631 Brett Pohlman

    RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/9FWQUf

  • http://twitter.com/aslanlubis/status/12168300503 Aslan Lubis

    The Key to Social Media Success is Just 2 Letters | Integrated Marketing and Media |… http://bit.ly/9jjnqR (via http://bit.ly/9m8MFm )

  • http://twitter.com/aslanlubis/status/12168300503 Aslan Lubis

    The Key to Social Media Success is Just 2 Letters | Integrated Marketing and Media |… http://bit.ly/9jjnqR (via http://bit.ly/9m8MFm )

  • http://twitter.com/robleavitt/status/12168782632 Rob Leavitt

    Great post by @jaybaer on marketing as helping, not selling (just a two letter difference!) http://bit.ly/beIQVb

  • http://twitter.com/robleavitt/status/12168782632 Rob Leavitt

    Great post by @jaybaer on marketing as helping, not selling (just a two letter difference!) http://bit.ly/beIQVb

  • http://twitter.com/robleavitt/status/12168782632 Rob Leavitt

    Great post by @jaybaer on marketing as helping, not selling (just a two letter difference!) http://bit.ly/beIQVb

  • http://twitter.com/robleavitt/status/12168782632 Rob Leavitt

    Great post by @jaybaer on marketing as helping, not selling (just a two letter difference!) http://bit.ly/beIQVb

  • http://twitter.com/dsnestle/status/12169090423 Dan Nestle

    Love it. Remove friction and arket "sideways" RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/9FWQUf

  • http://twitter.com/siftgroups/status/12169107379 SiftGroups

    The Key to Social Media Success is Just 2 Letters – http://ow.ly/1yoQP – from @jaybaer

  • http://twitter.com/siftgroups/status/12169107379 SiftGroups

    The Key to Social Media Success is Just 2 Letters – http://ow.ly/1yoQP – from @jaybaer

  • http://twitter.com/siftgroups/status/12169107379 SiftGroups

    The Key to Social Media Success is Just 2 Letters – http://ow.ly/1yoQP – from @jaybaer

  • http://twitter.com/siftgroups/status/12169107379 SiftGroups

    The Key to Social Media Success is Just 2 Letters – http://ow.ly/1yoQP – from @jaybaer

  • http://twitter.com/aliriop/status/12169441935 Alirio Pirela

    The Key to Social Media Success is Just 2 Letters: http://bit.ly/92THB6 via @addthis

  • http://twitter.com/aliriop/status/12169441935 Alirio Pirela

    The Key to Social Media Success is Just 2 Letters: http://bit.ly/92THB6 via @addthis

  • http://twitter.com/clearlycreative/status/12169443962 Clearly Creative

    The Key to Social Media Success is Just 2 Letters http://ow.ly/1yp3O

  • http://twitter.com/clearlycreative/status/12169443962 Clearly Creative

    The Key to Social Media Success is Just 2 Letters http://ow.ly/1yp3O

  • http://twitter.com/amp_agency/status/12169474270 AMP Agency

    The key to #socialmedia success is just 2 letters – "hELp, don't sELl" – http://bit.ly/bLH1Ua (via @jaybaer)

  • http://twitter.com/amp_agency/status/12169474270 AMP Agency

    The key to #socialmedia success is just 2 letters – "hELp, don't sELl" – http://bit.ly/bLH1Ua (via @jaybaer)

  • http://twitter.com/jrhipple/status/12169562027 JRHipple

    The Key to Social Media Success is Just 2 Letters – http://bit.ly/bQaoXf (via @jaybaer)

  • http://twitter.com/jrhipple/status/12169562027 JRHipple

    The Key to Social Media Success is Just 2 Letters – http://bit.ly/bQaoXf (via @jaybaer)

  • http://twitter.com/dbjassociates/status/12170773633 D. Bruce Johnston

    RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/bQaoXf. It's about marketing sideways, not marketing head-on.

  • http://twitter.com/dbjassociates/status/12170773633 D. Bruce Johnston

    RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/bQaoXf. It's about marketing sideways, not marketing head-on.

  • http://twitter.com/mschoony/status/12170929399 Matt Schoonyoung

    RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/bQaoXf

  • http://twitter.com/mschoony/status/12170929399 Matt Schoonyoung

    RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/bQaoXf

  • http://twitter.com/princessjoling/status/12171024605 Jochebed L.

    RT @kelvin8048: The Key to Social Media Success is Just 2 Letters http://bit.ly/aJn3Iq #in

  • http://twitter.com/princessjoling/status/12171024605 Jochebed L.

    RT @kelvin8048: The Key to Social Media Success is Just 2 Letters http://bit.ly/aJn3Iq #in

  • http://twitter.com/tomglambert/status/12171270184 @tomglambert

    RT @SiftGroups: The Key to Social Media Success is Just 2 Letters – http://ow.ly/1yoQP – from @jaybaer

  • http://twitter.com/tomglambert/status/12171270184 @tomglambert

    RT @SiftGroups: The Key to Social Media Success is Just 2 Letters – http://ow.ly/1yoQP – from @jaybaer

  • http://twitter.com/michaeljbarber/status/12171417344 Michael Barber

    Another simply put, but great post from @jaybaer. Key to social media success, 2 letters http://bit.ly/beIQVb. Selling v helping.

  • http://twitter.com/michaeljbarber/status/12171417344 Michael Barber

    Another simply put, but great post from @jaybaer. Key to social media success, 2 letters http://bit.ly/beIQVb. Selling v helping.

  • http://twitter.com/matthaupt/status/12172329153 Matt Haupt

    RT @DaveBenjamin: The Key to Social Media Success is Just 2 Letters via @jaybaer http://bit.ly/9DAvBe)

  • http://twitter.com/tek2_cards/status/12172797837 Thomas Kenney Jr

    The Key to Social Media Success is Just 2 Letters http://bit.ly/bQaoXf via @jaybaer

  • http://twitter.com/ccmarthaspeaks/status/12173005799 Martha Richardson

    The Key to Social Media Success is Just 2 Letters http://ow.ly/1yp5p

  • http://twitter.com/ccmarthaspeaks/status/12173005799 Martha Richardson

    The Key to Social Media Success is Just 2 Letters http://ow.ly/1yp5p

  • http://twitter.com/noellemac/status/12173428742 Noelle McReynolds

    RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/bQaoXf

  • http://twitter.com/noellemac/status/12173428742 Noelle McReynolds

    RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/bQaoXf

  • http://twitter.com/chicagoama/status/12173775742 Chicago AMA

    The Key to Social Media Success in Just 2 Letters http://ow.ly/1ys2T

  • http://twitter.com/justjadey/status/12174620315 jadey ryndak

    RT @chicagoama: The Key to Social Media Success in Just 2 Letters http://ow.ly/1ys2T

  • http://twitter.com/robpascualsd/status/12175654981 R. Pascual

    RT @jaybaer The Key to #Social Media Success is Just 2 Letters http://bit.ly/a6XDB1

  • http://twitter.com/robpascualsd/status/12175654981 R. Pascual

    RT @jaybaer The Key to #Social Media Success is Just 2 Letters http://bit.ly/a6XDB1

  • http://twitter.com/robpascualsd/status/12175654981 R. Pascual

    RT @jaybaer The Key to #Social Media Success is Just 2 Letters http://bit.ly/a6XDB1

  • http://twitter.com/robpascualsd/status/12175654981 R. Pascual

    RT @jaybaer The Key to #Social Media Success is Just 2 Letters http://bit.ly/a6XDB1

  • http://twitter.com/robpascualsd/status/12175654981 R. Pascual

    RT @jaybaer The Key to #Social Media Success is Just 2 Letters http://bit.ly/a6XDB1

  • http://twitter.com/kbystrom/status/12176300501 Karen Bystrom

    RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/bQaoXf

  • http://twitter.com/kbystrom/status/12176300501 Karen Bystrom

    RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/bQaoXf

  • http://twitter.com/tillypick/status/12176508328 tillypick

    Great, simple and practical POV on social media RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/bQaoXf

  • http://twitter.com/tillypick/status/12176508328 tillypick

    Great, simple and practical POV on social media RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/bQaoXf

  • http://twitter.com/kscopywriter/status/12177590309 Kathy Scovill

    What a delightful question. A: Both! RT @jaybaer: Are you Helping or Selling via social media? http://bit.ly/bQaoXf

  • http://twitter.com/kscopywriter/status/12177590309 Kathy Scovill

    What a delightful question. A: Both! RT @jaybaer: Are you Helping or Selling via social media? http://bit.ly/bQaoXf

  • http://twitter.com/kscopywriter/status/12177590309 Kathy Scovill

    What a delightful question. A: Both! RT @jaybaer: Are you Helping or Selling via social media? http://bit.ly/bQaoXf

  • http://twitter.com/kscopywriter/status/12177590309 Kathy Scovill

    What a delightful question. A: Both! RT @jaybaer: Are you Helping or Selling via social media? http://bit.ly/bQaoXf

  • http://twitter.com/kscopywriter/status/12177590309 Kathy Scovill

    What a delightful question. A: Both! RT @jaybaer: Are you Helping or Selling via social media? http://bit.ly/bQaoXf

  • http://twitter.com/youngbloodtodd/status/12178357465 Todd Youngblood

    RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/bQaoXf

  • http://twitter.com/mor_trisha/status/12178388668 Trisha Liu

    RT @AdvertisingLaw: "The Key to Social Media Success is Just 2 Letters" by @jaybaer http://bit.ly/9wxToM /via @jmctigue

  • http://twitter.com/bkmacdaddy/status/12179171540 bkmacdaddy designs

    The Key to Social Media Success is Just 2 Letters – http://bit.ly/dm8Yeu

  • http://twitter.com/yourbutler/status/12179758230 George Butler

    Bang on > Are you Helping or Selling via social media? http://bit.ly/bQaoXf RT @jaybaer #marketing

  • http://twitter.com/quentinrichard/status/12179903456 Quentin RICHARD

    The Key to Social Media Success is Just 2 Letters http://ow.ly/1ywg0 (via @jaybaer)

  • http://twitter.com/quentinrichard/status/12179903456 Quentin RICHARD

    The Key to Social Media Success is Just 2 Letters http://ow.ly/1ywg0 (via @jaybaer)

  • http://twitter.com/spencerpdx/status/12180005244 Spencer Williams

    RT @AdvertisingLaw: "Key to Social Media Success is Just 2 Letters" by @jaybaer http://bit.ly/9wxToM /via @jmctigue (via @humanfireplace)

  • http://twitter.com/spencerpdx/status/12180005244 Spencer Williams

    RT @AdvertisingLaw: "Key to Social Media Success is Just 2 Letters" by @jaybaer http://bit.ly/9wxToM /via @jmctigue (via @humanfireplace)

  • http://twitter.com/mollycgaines/status/12180015857 Molly Carter Gaines

    Great post by @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/beIQVb

  • http://twitter.com/mollycgaines/status/12180015857 Molly Carter Gaines

    Great post by @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/beIQVb

  • http://twitter.com/vznana/status/12180175701 Verizon Friends

    The Key to Social Media Success is Just 2 Letters. Who knew? Excellent article! http://ow.ly/1ywsb

  • http://twitter.com/vznana/status/12180175701 Verizon Friends

    The Key to Social Media Success is Just 2 Letters. Who knew? Excellent article! http://ow.ly/1ywsb

  • http://twitter.com/vznana/status/12180175701 Verizon Friends

    The Key to Social Media Success is Just 2 Letters. Who knew? Excellent article! http://ow.ly/1ywsb

  • http://twitter.com/vznana/status/12180175701 Verizon Friends

    The Key to Social Media Success is Just 2 Letters. Who knew? Excellent article! http://ow.ly/1ywsb

  • http://twitter.com/vznana/status/12180175701 Verizon Friends

    The Key to Social Media Success is Just 2 Letters. Who knew? Excellent article! http://ow.ly/1ywsb

  • http://twitter.com/vznana/status/12180175701 Verizon Friends

    The Key to Social Media Success is Just 2 Letters. Who knew? Excellent article! http://ow.ly/1ywsb

  • http://twitter.com/skinnyjeans/status/12180962616 Stephanie Quilao

    Insightful: The Key to Social Media Success is Just 2 Letters: http://bit.ly/a6XDB1 by @jaybaer

  • http://twitter.com/orangemarketing/status/12180982350 Email Marketing Talk

    The Key to Social Media Success is Just 2 Letters http://ow.ly/1ywY4 #socialmedia

  • http://twitter.com/morespatraffic/status/12181071631 Madison P

    RT @skinnyjeans: Insightful: The Key to Social Media Success is Just 2 Letters: http://bit.ly/a6XDB1 by @jaybaer

  • http://twitter.com/bizprints/status/12181142204 BizPrints

    RT @orangemarketing: The Key to Social Media Success is Just 2 Letters http://ow.ly/1ywY4 #socialmedia

  • http://twitter.com/marceldezentje/status/12181519895 Marcel Dezentjé

    The Key to #SocialMedia Success is Just 2 Letters: It's "Helping" instead of “Selling” – http://bit.ly/beIQVb

  • http://twitter.com/marceldezentje/status/12181519895 Marcel Dezentjé

    The Key to #SocialMedia Success is Just 2 Letters: It's "Helping" instead of “Selling” – http://bit.ly/beIQVb

  • http://twitter.com/marceldezentje/status/12181519895 Marcel Dezentjé

    The Key to #SocialMedia Success is Just 2 Letters: It's "Helping" instead of “Selling” – http://bit.ly/beIQVb

  • http://twitter.com/marceldezentje/status/12181519895 Marcel Dezentjé

    The Key to #SocialMedia Success is Just 2 Letters: It's "Helping" instead of “Selling” – http://bit.ly/beIQVb

  • http://twitter.com/marceldezentje/status/12181519895 Marcel Dezentjé

    The Key to #SocialMedia Success is Just 2 Letters: It's "Helping" instead of “Selling” – http://bit.ly/beIQVb

  • http://twitter.com/michael_golden/status/12181680797 Michael Golden

    RT @orangemarketing: The Key to Social Media Success is Just 2 Letters http://ow.ly/1ywY4 #socialmedia

  • http://twitter.com/michael_golden/status/12181680797 Michael Golden

    RT @orangemarketing: The Key to Social Media Success is Just 2 Letters http://ow.ly/1ywY4 #socialmedia

  • http://twitter.com/michael_golden/status/12181680797 Michael Golden

    RT @orangemarketing: The Key to Social Media Success is Just 2 Letters http://ow.ly/1ywY4 #socialmedia

  • http://twitter.com/michael_golden/status/12181680797 Michael Golden

    RT @orangemarketing: The Key to Social Media Success is Just 2 Letters http://ow.ly/1ywY4 #socialmedia

  • http://twitter.com/michael_golden/status/12181680797 Michael Golden

    RT @orangemarketing: The Key to Social Media Success is Just 2 Letters http://ow.ly/1ywY4 #socialmedia

  • http://twitter.com/lustercanyon/status/12182280934 Luster Canyon

    RT @jaybaer: Why social media success hinges on just two letters http://bit.ly/a6XDB1

  • http://twitter.com/lustercanyon/status/12182280934 Luster Canyon

    RT @jaybaer: Why social media success hinges on just two letters http://bit.ly/a6XDB1

  • http://twitter.com/lustercanyon/status/12182280934 Luster Canyon

    RT @jaybaer: Why social media success hinges on just two letters http://bit.ly/a6XDB1

  • http://twitter.com/kenburbary/status/12182331593 Ken Burbary

    RT @jaybaer: Why social media success hinges on just two letters http://bit.ly/a6XDB1

  • http://twitter.com/kenburbary/status/12182331593 Ken Burbary

    RT @jaybaer: Why social media success hinges on just two letters http://bit.ly/a6XDB1

  • http://twitter.com/bestofjess/status/12182414455 bestofjess

    Good point! RT @jaybaer: Why social media success hinges on just two letters http://bit.ly/a6XDB1

  • http://twitter.com/andrewillis/status/12182413814 Andre Willis

    RT @jaybaer: Why social media success hinges on just two letters http://bit.ly/a6XDB1

  • http://twitter.com/prtodd/status/12182420472 Todd Lynch

    The Key to Social Media Success is Just 2 Letters – http://bit.ly/bQaoXf (via @jaybaer)

  • http://twitter.com/amoyal/status/12182437144 Arié Moyal

    RT @kenburbary: RT @jaybaer: Why social media success hinges on just two letters http://bit.ly/a6XDB1

  • http://twitter.com/frannethq/status/12182801260 Heather Gough

    The Key to Social Media Success is Just 2 Letters http://bit.ly/bQaoXf

  • http://twitter.com/mandy_vavrinak/status/12182838793 Mandy Vavrinak

    Marketing Sideways… or social media success in 2 letters http://bit.ly/bKbcU6

  • http://twitter.com/bpollard/status/12182897205 Brett Pollard

    The Key to Social Media Success is Just 2 Letters | Convince & Convert http://ow.ly/1yhid

  • http://twitter.com/howerick/status/12182929100 Rick Howe

    RT @youngbloodtodd: RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/bQaoXf

  • http://twitter.com/howerick/status/12182929100 Rick Howe

    RT @youngbloodtodd: RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/bQaoXf

  • http://twitter.com/howerick/status/12182929100 Rick Howe

    RT @youngbloodtodd: RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/bQaoXf

  • http://twitter.com/howerick/status/12182929100 Rick Howe

    RT @youngbloodtodd: RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/bQaoXf

  • http://twitter.com/newpr/status/12183514560 Priya Ramesh

    Yet another good post from @jaybaer Why social media success hinges on just two letters http://bit.ly/a6XDB1

  • http://twitter.com/newpr/status/12183514560 Priya Ramesh

    Yet another good post from @jaybaer Why social media success hinges on just two letters http://bit.ly/a6XDB1

  • http://twitter.com/brookecowlishaw/status/12183814074 Brooke Cowlishaw

    Straight to the point! RT @jaybaer: Why social media success hinges on just two letters http://bit.ly/a6XDB1

  • http://twitter.com/somajohn/status/12183894784 John Rockefeller

    RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/bQaoXf

  • http://twitter.com/duncanpd/status/12183895483 Duncan Drechsel

    This will in the future be a necessary embrace: The Key to Social Media Success is Just 2 Letters – http://bit.ly/bQaoXf (via @jaybaer)

  • http://twitter.com/championofwow/status/12183991042 Carol Glover

    Do you sell or help? RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/bQaoXf

  • http://twitter.com/jeremybryant/status/12184198615 Jeremy Bryant

    RT @jaybaer: Why social media success hinges on just two letters http://bit.ly/a6XDB1

  • http://twitter.com/whatifconcepts/status/12185737247 What-if-Concepts

    RT @jaybaer: Why social media success hinges on just two letters http://bit.ly/a6XDB1

  • http://twitter.com/whatifconcepts/status/12185737247 What-if-Concepts

    RT @jaybaer: Why social media success hinges on just two letters http://bit.ly/a6XDB1

  • http://twitter.com/contextoptional/status/12185850883 Context Marketing

    RT @JayBaer Why social media success hinges on just two letters http://bit.ly/a6XDB1

  • http://twitter.com/ghostontoast/status/12185897154 ghostontoast

    Insightful: The Key to Social Media Success is Just 2 Letters: http://bit.ly/a6XDB1 by @jaybaer (via @skinnyjeans)

  • http://www.feleverywhere.com Lori Sallee

    The difference between “selling” and “helping” is only two letters… WOW.

  • http://www.feleverywhere.com Lori Sallee

    The difference between “selling” and “helping” is only two letters… WOW.

  • http://twitter.com/erikengman/status/12189737441 Erik Engman

    RT @chicagoama: The Key to Social Media Success in Just 2 Letters http://ow.ly/1ys2T

  • http://twitter.com/foppa/status/12189754406 Benny Forsberg

    RT @jaybaer: Why social media success hinges on just two letters http://bit.ly/a6XDB1

  • http://twitter.com/extraterrestric/status/12190088389 John-Paul Herrmann

    The Key to Social Media Success is Just 2 Letters http://ow.ly/1qv8Tx

  • http://twitter.com/laurenleeonline/status/12196017475 Lauren Lee

    RT @jaybaer: Why social media success hinges on just two letters http://bit.ly/a6XDB1

  • http://twitter.com/jan_b/status/12210914309 Jan_B

    The difference between selling and helping, 2 letters http://bit.ly/bQaoXf goed stuk van @jaybaer #socialmedia

  • http://twitter.com/jan_b/status/12210914309 Jan_B

    The difference between selling and helping, 2 letters http://bit.ly/bQaoXf goed stuk van @jaybaer #socialmedia

  • http://twitter.com/frtrss/status/12211484750 Fortress

    The Key to Social Media Success is Just 2 Letters http://bit.ly/aJn3Iq #socialmedia

  • http://twitter.com/frtrss/status/12211484750 Fortress

    The Key to Social Media Success is Just 2 Letters http://bit.ly/aJn3Iq #socialmedia

  • http://twitter.com/frtrss/status/12211484750 Fortress

    The Key to Social Media Success is Just 2 Letters http://bit.ly/aJn3Iq #socialmedia

  • http://twitter.com/frtrss/status/12211484750 Fortress

    The Key to Social Media Success is Just 2 Letters http://bit.ly/aJn3Iq #socialmedia

  • http://twitter.com/frtrss/status/12211484750 Fortress

    The Key to Social Media Success is Just 2 Letters http://bit.ly/aJn3Iq #socialmedia

  • http://twitter.com/frtrss/status/12211484750 Fortress

    The Key to Social Media Success is Just 2 Letters http://bit.ly/aJn3Iq #socialmedia

  • http://twitter.com/frtrss/status/12211484750 Fortress

    The Key to Social Media Success is Just 2 Letters http://bit.ly/aJn3Iq #socialmedia

  • http://twitter.com/digital_consult/status/12212205188 Digital Consultant

    The Key to Social Media Success is Just 2 Letters http://bit.ly/aJn3Iq #socialmedia http://bit.ly/bGey9G

  • http://twitter.com/digital_consult/status/12212205188 Digital Consultant

    The Key to Social Media Success is Just 2 Letters http://bit.ly/aJn3Iq #socialmedia http://bit.ly/bGey9G

  • http://twitter.com/digital_consult/status/12212205188 Digital Consultant

    The Key to Social Media Success is Just 2 Letters http://bit.ly/aJn3Iq #socialmedia http://bit.ly/bGey9G

  • http://twitter.com/digital_consult/status/12212205188 Digital Consultant

    The Key to Social Media Success is Just 2 Letters http://bit.ly/aJn3Iq #socialmedia http://bit.ly/bGey9G

  • http://twitter.com/digital_consult/status/12212205188 Digital Consultant

    The Key to Social Media Success is Just 2 Letters http://bit.ly/aJn3Iq #socialmedia http://bit.ly/bGey9G

  • http://twitter.com/digital_consult/status/12212205188 Digital Consultant

    The Key to Social Media Success is Just 2 Letters http://bit.ly/aJn3Iq #socialmedia http://bit.ly/bGey9G

  • http://twitter.com/digital_consult/status/12212205188 Digital Consultant

    The Key to Social Media Success is Just 2 Letters http://bit.ly/aJn3Iq #socialmedia http://bit.ly/bGey9G

  • http://twitter.com/ericswain/status/12212867400 Eric Swain

    Key to Social Media success lies in 2 letters: http://bit.ly/caKIle

  • http://twitter.com/ericswain/status/12212867400 Eric Swain

    Key to Social Media success lies in 2 letters: http://bit.ly/caKIle

  • http://twitter.com/ericswain/status/12212867400 Eric Swain

    Key to Social Media success lies in 2 letters: http://bit.ly/caKIle

  • http://twitter.com/ericswain/status/12212867400 Eric Swain

    Key to Social Media success lies in 2 letters: http://bit.ly/caKIle

  • http://twitter.com/ericswain/status/12212867400 Eric Swain

    Key to Social Media success lies in 2 letters: http://bit.ly/caKIle

  • http://twitter.com/unbounce/status/12213035158 Oli Gardner

    #SocialMedia Success = Find a Way to Remove Friction http://bit.ly/bhfY6i from @jaybaer

  • http://twitter.com/unbounce/status/12213035158 Oli Gardner

    #SocialMedia Success = Find a Way to Remove Friction http://bit.ly/bhfY6i from @jaybaer

  • http://twitter.com/unbounce/status/12213035158 Oli Gardner

    #SocialMedia Success = Find a Way to Remove Friction http://bit.ly/bhfY6i from @jaybaer

  • http://twitter.com/unbounce/status/12213035158 Oli Gardner

    #SocialMedia Success = Find a Way to Remove Friction http://bit.ly/bhfY6i from @jaybaer

  • http://twitter.com/unbounce/status/12213035158 Oli Gardner

    #SocialMedia Success = Find a Way to Remove Friction http://bit.ly/bhfY6i from @jaybaer

  • http://twitter.com/trendingtechs/status/12213036510 Trending Technology

    The Key to Social Media Success is Just 2 Letters | Integrated Marketing and Media | Social Media Consulting -.. http://bit.ly/9SISKA

  • http://twitter.com/trendingtechs/status/12213036510 Trending Technology

    The Key to Social Media Success is Just 2 Letters | Integrated Marketing and Media | Social Media Consulting -.. http://bit.ly/9SISKA

  • http://twitter.com/trendingtechs/status/12213036510 Trending Technology

    The Key to Social Media Success is Just 2 Letters | Integrated Marketing and Media | Social Media Consulting -.. http://bit.ly/9SISKA

  • http://twitter.com/hotinbusiness/status/12213036582 Hot In Business

    The Key to Social Media Success is Just 2 Letters | Integrated Marketing and Media | Social Media Consulting -.. http://bit.ly/9SISKA

  • http://twitter.com/hotinbusiness/status/12213036582 Hot In Business

    The Key to Social Media Success is Just 2 Letters | Integrated Marketing and Media | Social Media Consulting -.. http://bit.ly/9SISKA

  • http://twitter.com/hotinbusiness/status/12213036582 Hot In Business

    The Key to Social Media Success is Just 2 Letters | Integrated Marketing and Media | Social Media Consulting -.. http://bit.ly/9SISKA

  • http://twitter.com/revolverpr/status/12213051970 Revolver PR

    by @unbounce: #SocialMedia Success = Find a Way to Remove Friction http://bit.ly/bhfY6i from @jaybaer

  • http://twitter.com/revolverpr/status/12213051970 Revolver PR

    by @unbounce: #SocialMedia Success = Find a Way to Remove Friction http://bit.ly/bhfY6i from @jaybaer

  • http://twitter.com/revolverpr/status/12213051970 Revolver PR

    by @unbounce: #SocialMedia Success = Find a Way to Remove Friction http://bit.ly/bhfY6i from @jaybaer

  • http://twitter.com/daguswijaya/status/12213056052 daguswijaya

    #SocialMedia Success = Find a Way to Remove Friction http://bit.ly/bhfY6i from @jaybaer http://bit.ly/9Zp1xm

  • http://twitter.com/daguswijaya/status/12213056052 daguswijaya

    #SocialMedia Success = Find a Way to Remove Friction http://bit.ly/bhfY6i from @jaybaer http://bit.ly/9Zp1xm

  • http://twitter.com/daguswijaya/status/12213056052 daguswijaya

    #SocialMedia Success = Find a Way to Remove Friction http://bit.ly/bhfY6i from @jaybaer http://bit.ly/9Zp1xm

  • http://twitter.com/chrisbujor/status/12213426950 Christian Bujor

    #SocialMedia: The Key to Social Media Success is Just 2 Letters | Integrated … http://ow.ly/174FHR

  • http://twitter.com/chrisbujor/status/12213426950 Christian Bujor

    #SocialMedia: The Key to Social Media Success is Just 2 Letters | Integrated … http://ow.ly/174FHR

  • http://twitter.com/chrisbujor/status/12213426950 Christian Bujor

    #SocialMedia: The Key to Social Media Success is Just 2 Letters | Integrated … http://ow.ly/174FHR

  • http://twitter.com/pinbud/status/12213426908 PinBud International

    #SocialMedia: The Key to Social Media Success is Just 2 Letters | Integrated … http://ow.ly/174FHT

  • http://twitter.com/pinbud/status/12213426908 PinBud International

    #SocialMedia: The Key to Social Media Success is Just 2 Letters | Integrated … http://ow.ly/174FHT

  • http://twitter.com/pinbud/status/12213426908 PinBud International

    #SocialMedia: The Key to Social Media Success is Just 2 Letters | Integrated … http://ow.ly/174FHT

  • http://twitter.com/chrish10/status/12214201699 chris hall

    RT @ericswain: Key to Social Media success lies in 2 letters: http://bit.ly/caKIle

  • http://twitter.com/craigbedworth/status/12215866714 Craig Bedworth

    Love this post – The key to social media success is just 2 letters – http://bit.ly/aVxkcg (via @jaybaer)

  • http://twitter.com/craigbedworth/status/12215866714 Craig Bedworth

    Love this post – The key to social media success is just 2 letters – http://bit.ly/aVxkcg (via @jaybaer)

  • http://twitter.com/craigbedworth/status/12215866714 Craig Bedworth

    Love this post – The key to social media success is just 2 letters – http://bit.ly/aVxkcg (via @jaybaer)

  • http://twitter.com/craigbedworth/status/12215866714 Craig Bedworth

    Love this post – The key to social media success is just 2 letters – http://bit.ly/aVxkcg (via @jaybaer)

  • http://twitter.com/jsluyters/status/12216557588 Jeremy Sluyters

    RT @youngbloodtodd RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/bQaoXf

  • http://twitter.com/oliviahill77/status/12216756144 Olivia Hill

    The Key to Social Media Success is Just 2 Letters http://ow.ly/1ywVC

  • http://twitter.com/diginomics/status/12216786337 Digital-Economics

    RT @Oliviahill77 The Key to Social Media Success is Just 2 Letters http://ow.ly/1ywVC

  • http://twitter.com/markominka/status/12223053841 Marko Minka

    The Key to Social Media Success is 2 Letters http://cli.gs/LsmJry Hint: It’s about marketing sideways, not marketing head-on. / via @jaybaer

  • http://twitter.com/sandysidhu/status/12224263388 Sandy Sidhu

    The difference between helping and selling is 2 letters: http://ow.ly/1yOQg

  • http://twitter.com/moxiemarketer/status/12224284020 Moxie Marketer

    RT @SandySidhu: The difference between helping and selling is 2 letters: http://ow.ly/1yOQg

  • http://twitter.com/bchesnutt/status/12225999688 Brandon Chesnutt

    RT @identitypr: @jaybaer breaks down the difference between selling and helping in social media: http://cot.ag/ampsdg ^NS

  • http://twitter.com/jeffhurt/status/12234920834 Jeff Hurt

    The Key To Social Media Success Is Just 2 Letters by @jaybaer http://ow.ly/1yMBB

  • http://twitter.com/jorgemsu/status/12236973980 George Fox

    RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/bQaoXf

  • http://twitter.com/jorgemsu/status/12236973980 George Fox

    RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/bQaoXf

  • http://twitter.com/jorgemsu/status/12236973980 George Fox

    RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/bQaoXf

  • http://twitter.com/jorgemsu/status/12236973980 George Fox

    RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/bQaoXf

  • http://twitter.com/jorgemsu/status/12236973980 George Fox

    RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/bQaoXf

  • http://twitter.com/jorgemsu/status/12236973980 George Fox

    RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/bQaoXf

  • http://twitter.com/laura_maly/status/12237095192 Laura Maly

    Great post by @jaybaer! The Key to Social Media Success is Just 2 Letters: http://bit.ly/a6XDB1

  • http://twitter.com/socialmediacre/status/12239809792 SocialMediaCRE

    The Key to Social Media Success is Just 2 Letters | Convince & Convert: http://bit.ly/9kc3QH

  • http://twitter.com/st_merzagora/status/12244377233 Stefania Merzagora

    The Key to Social Media Success is Just 2 Letters – http://ow.ly/1z2i8

  • http://twitter.com/uglyshirt/status/12250312629 Robin M

    The Key to Social Media Success is Just 2 Letters – http://bit.ly/bQaoXf (via @jaybaer)

  • http://twitter.com/uglyshirt/status/12250312629 Robin M

    The Key to Social Media Success is Just 2 Letters – http://bit.ly/bQaoXf (via @jaybaer)

  • http://twitter.com/uglyshirt/status/12250312629 Robin M

    The Key to Social Media Success is Just 2 Letters – http://bit.ly/bQaoXf (via @jaybaer)

  • http://twitter.com/uglyshirt/status/12250312629 Robin M

    The Key to Social Media Success is Just 2 Letters – http://bit.ly/bQaoXf (via @jaybaer)

  • http://twitter.com/uglyshirt/status/12250312629 Robin M

    The Key to Social Media Success is Just 2 Letters – http://bit.ly/bQaoXf (via @jaybaer)

  • http://blog.firstweber.com Katie H

    Congratulations and thank you sharing your knowledge with us: Give help, and when people need more, hope they appreciate it enough to come to you. We will! Your posts are a million times better than organizations acting as social media resources that always charge a fee for information. I am ready to opt-out of most. I value what you say, know it has a monetary value. But you don't hold the credit card in between the relationship, again , again and again. Thank you!

  • http://twitter.com/diofavatas/status/12255618106 Dio Favatas

    RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/bQaoXf – straight and forward. Me likey!

  • http://twitter.com/diofavatas/status/12255618106 Dio Favatas

    RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/bQaoXf – straight and forward. Me likey!

  • http://twitter.com/diofavatas/status/12255618106 Dio Favatas

    RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/bQaoXf – straight and forward. Me likey!

  • http://twitter.com/diofavatas/status/12255618106 Dio Favatas

    RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/bQaoXf – straight and forward. Me likey!

  • http://twitter.com/diofavatas/status/12255618106 Dio Favatas

    RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/bQaoXf – straight and forward. Me likey!

  • http://twitter.com/nittygriddyblog/status/12256164793 Ingrid Abboud

    RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/bQaoXf

  • http://twitter.com/suzannevara/status/12272279278 Suzanne Vara

    The Key to Social Media Success is Just 2 Letters | Integrated Marketing and Media | Social Media Consulting – http://bit.ly/bRB0zq

  • http://twitter.com/suzannevara/status/12272279278 Suzanne Vara

    The Key to Social Media Success is Just 2 Letters | Integrated Marketing and Media | Social Media Consulting – http://bit.ly/bRB0zq

  • http://twitter.com/abehenna Alastair Behenna

    Absolutely on the button, trust begets loyalty. What was the old maxim 'do unto others as you would have them do unto you'.

  • http://twitter.com/vernongirl/status/12284621797 Courtenay Pitcher

    @Jordan_Youl – thanks for your question about sharing what you do. You may want to read this. http://ow.ly/1zjfm

  • http://twitter.com/vernongirl/status/12284621797 Courtenay Pitcher

    @Jordan_Youl – thanks for your question about sharing what you do. You may want to read this. http://ow.ly/1zjfm

  • http://twitter.com/caitm/status/12291204962 Caitlin Madden

    Happy Friday! Who has inspired you today? I would say @jaybaer has inspired me! http://bit.ly/aeULjn

  • http://twitter.com/caitm/status/12291204962 Caitlin Madden

    Happy Friday! Who has inspired you today? I would say @jaybaer has inspired me! http://bit.ly/aeULjn

  • http://twitter.com/tabithaedwards/status/12304236948 Tabitha Edwards

    The Key to Social Media Success is Just 2 Letters http://bit.ly/bhfY6i

  • http://www.SZCCommunications.com Sarah Z. Cordell

    So many good points and comments here! I've often wondered how many of those buy-my-stuff Tweets are confusion rather than laziness. If it's confusion, thinking of social media this way may help companies craft legitimate strategies (and free us from the spam!).

  • http://www.SZCCommunications.com Sarah Z. Cordell

    So many good points and comments here! I've often wondered how many of those buy-my-stuff Tweets are confusion rather than laziness. If it's confusion, thinking of social media this way may help companies craft legitimate strategies (and free us from the spam!).

  • http://www.SZCCommunications.com Sarah Z. Cordell

    So many good points and comments here! I've often wondered how many of those buy-my-stuff Tweets are confusion rather than laziness. If it's confusion, thinking of social media this way may help companies craft legitimate strategies (and free us from the spam!).

  • http://www.SZCCommunications.com Sarah Z. Cordell

    So many good points and comments here! I've often wondered how many of those buy-my-stuff Tweets are confusion rather than laziness. If it's confusion, thinking of social media this way may help companies craft legitimate strategies (and free us from the spam!).

  • http://www.SZCCommunications.com Sarah Z. Cordell

    So many good points and comments here! I've often wondered how many of those buy-my-stuff Tweets are confusion rather than laziness. If it's confusion, thinking of social media this way may help companies craft legitimate strategies (and free us from the spam!).

  • http://www.SZCCommunications.com Sarah Z. Cordell

    So many good points and comments here! I've often wondered how many of those buy-my-stuff Tweets are confusion rather than laziness. If it's confusion, thinking of social media this way may help companies craft legitimate strategies (and free us from the spam!).

  • http://twitter.com/britthaaland/status/12311979023 Britt Haaland

    I like the idea of Marketing Sideways! RT @jaybaer:The Key to Social Media Success is Just 2 Letters http://ow.ly/1zrQf

  • http://twitter.com/socialsentiment/status/12320367034 SocialMediaSentiment

    "The Key to Social Media Success is Just 2 Letters | Integrated …" http://bit.ly/bUUYJX

  • http://twitter.com/socialsentiment/status/12320367034 SocialMediaSentiment

    "The Key to Social Media Success is Just 2 Letters | Integrated …" http://bit.ly/bUUYJX

  • http://twitter.com/sadiemharris/status/12360221643 Sadie Harris

    The Key to Social Media Success is Just 2 Letters http://bit.ly/9XuSS5

  • http://twitter.com/mmesocialmedia/status/12365838755 sadie harris

    The Key to Social Media Success is Just 2 Letters http://bit.ly/9XuSS5

  • http://twitter.com/facebooking01/status/12384463760 Face Book

    The Key to Social Media Success is Just 2 Letters | Integrated Marketing and Media | Socia… http://bit.ly/9jjnqR (via http://bit.ly/auaWbB

  • http://twitter.com/internetcoachfr/status/12392677000 sadie harris

    The Key to Social Media Success is Just 2 Letters http://bit.ly/9XuSS5

  • http://twitter.com/mycrowdca/status/12396556129 MyCrowd.ca

    RT @SadieMHarris – The Key to Social Media Success is Just 2 Letters http://bit.ly/9XuSS5

  • http://twitter.com/mycrowdca/status/12396556129 MyCrowd.ca

    RT @SadieMHarris – The Key to Social Media Success is Just 2 Letters http://bit.ly/9XuSS5

  • http://twitter.com/mycrowdca/status/12396556129 MyCrowd.ca

    RT @SadieMHarris – The Key to Social Media Success is Just 2 Letters http://bit.ly/9XuSS5

  • http://somethingsorganic.com/ Dewita Soeharjono

    Hey Jay, thanks for bringing this up. I think a lot of people especially those in sales, have that mindset that you 'gotta' sell…every time you have a chance. Closing is a big part of selling. That's why we need to change that mindset. The market is changing. Being helpful and truthful, think it's important. Because if they're not sold on you, they're not going to do biz with you. No matter how hard you try. Being helpful help build the trust between you and prospects.

  • http://somethingsorganic.com/ Dewita Soeharjono

    Hey Jay, thanks for bringing this up. I think a lot of people especially those in sales, have that mindset that you 'gotta' sell…every time you have a chance. Closing is a big part of selling. That's why we need to change that mindset. The market is changing. Being helpful and truthful, think it's important. Because if they're not sold on you, they're not going to do biz with you. No matter how hard you try. Being helpful help build the trust between you and prospects.

  • http://somethingsorganic.com/ Dewita Soeharjono

    Hey Jay, thanks for bringing this up. I think a lot of people especially those in sales, have that mindset that you 'gotta' sell…every time you have a chance. Closing is a big part of selling. That's why we need to change that mindset. The market is changing. Being helpful and truthful, think it's important. Because if they're not sold on you, they're not going to do biz with you. No matter how hard you try. Being helpful help build the trust between you and prospects.

  • http://somethingsorganic.com/ Dewita Soeharjono

    Hey Jay, thanks for bringing this up. I think a lot of people especially those in sales, have that mindset that you 'gotta' sell…every time you have a chance. Closing is a big part of selling. That's why we need to change that mindset. The market is changing. Being helpful and truthful, think it's important. Because if they're not sold on you, they're not going to do biz with you. No matter how hard you try. Being helpful help build the trust between you and prospects.

  • http://www.mikemccready.ca/blog/ Mike McCready

    Reading your post made me realize how much the term 'social media marketing' really is inappropriate. It still implies the fact we are trying to push something on our customers in social media, where in fact we should be using these social channels to help them. Social media can supercharge your customer service aspect of your company which will intern result in marketing. But I agree the main focus should really be on the helping.

  • http://twitter.com/alertcomm/status/12467145237 Frances Starr

    The Key to Social Media Success is Just 2 Letters http://ow.ly/1AkAo

  • Maguire09

    This is, as jmctigue puts it, indeed “dead-on”. The most important part of business and customer service is the actual service aspect. If you provide quality, you get the quantity you are looking for. Customers need to know that services are reliable and not out to rob them, but actually provide quality service when needed.

    That TV audio box is amazing by the way! I am usually one of the patrons of a restaurant or bar that can't stand when something on the tv is too loud, even if I am watching it.

    You might also enjoy this interview series of social media experts:
    http://www.ourblook.com/topic/social_media.html

  • Maguire09

    This is, as jmctigue puts it, indeed “dead-on”. The most important part of business and customer service is the actual service aspect. If you provide quality, you get the quantity you are looking for. Customers need to know that services are reliable and not out to rob them, but actually provide quality service when needed.

    That TV audio box is amazing by the way! I am usually one of the patrons of a restaurant or bar that can't stand when something on the tv is too loud, even if I am watching it.

    You might also enjoy this interview series of social media experts:
    http://www.ourblook.com/topic/social_media.html

  • http://www.blur-marketing.com benedetta

    Hi Jay great post. Thanks.
    I agree, helping works, selling doesn't. But what about entertaining?
    Are we sayng that the time for vial videos, viral games and facebook applications is over?

  • http://twitter.com/hafnercreative/status/12509931345 Hafner Creative

    Success lays in 'helping' not 'selling' your customers. http://bit.ly/bgCraZ

  • http://twitter.com/turnhere/status/12596468881 TurnHere

    The Key to Social Media Success is Just 2 Letters http://bit.ly/9ZNf8d ^ZANE: amazing!

  • http://www.jeffmolander.com jeff_molander

    But let us not forget or underestimate the importance of marketing science. That is, for every corporate action (ie. “helpful tip”) there should be a reaction (a customer takes a step closer to a sale or lead). I suggest that “being helpful” in hopes of earning a customer's good will is not enough. Now I know it is for social media gurus but for me it's not. My research focuses on organizations that align customer behavior with their corporate actions — with their actions not just fostering but ultimately inducing a needed behavior (a sale or lead). I hope this makes sense. I'm trying to draw distinction between “being helpful” and assuming the rest and “being helpful but also providing ethical bribes that push customers down the sales funnel.”

    Big difference IMO — in that the marketer assumes accountability for the time investment.

  • http://twitter.com/robmackay/status/12770836080 Rob MacKay

    RT @tillypick: Great, simple and practical POV on social media RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/bQaoXf

  • http://twitter.com/pollypearson/status/13329041937 pollypearson

    RT @JRHipple: The Key to Social Media Success is Just 2 Letters – http://bit.ly/bQaoXf (via @jaybaer)

  • http://twitter.com/pollypearson/status/13329041937 pollypearson

    RT @JRHipple: The Key to Social Media Success is Just 2 Letters – http://bit.ly/bQaoXf (via @jaybaer)

  • http://twitter.com/restreamalerts/status/13331337134 ReStream

    @prblog The Key to Social Media Success is Just 2 Letters | Integrated Marketing and Media | Socia http://bit.ly/d1rlki #ReStream.me

  • http://twitter.com/restreamalerts/status/13331337134 ReStream

    @prblog The Key to Social Media Success is Just 2 Letters | Integrated Marketing and Media | Socia http://bit.ly/d1rlki #ReStream.me

  • http://twitter.com/onemustwork/status/13353089292 John Carmody

    RT @pollypearson: RT @JRHipple: The Key to Social Media Success is Just 2 Letters – http://bit.ly/bQaoXf (via @jaybaer) < What a cool idea !

  • http://twitter.com/retirewithcarla/status/13505718630 Carla McNeil

    RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/bQaoXf Just read this one, well worth sharing!

  • http://twitter.com/jakejordan/status/13857475301 jakejordan

    Such an important part of #content delivery is removing friction for users and businesses. Great article by @JayBaer http://ow.ly/1IQPH

  • http://www.filecabinetkey.net/digital-key-cabinet Digital Key Cabinet

    This is the great blog, I'm reading them for a while, thanks for the new posts!

  • http://twitter.com/brizele/status/20813333540 Ms. BriZeLe

    RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/bQaoXf

  • http://twitter.com/ar_turnbull Andrew Turnbull

    I think you're limiting yourself too much by saying it's the key to social media success which is popular and shiny and new.

    It's the key to all kinds of success IMO.

  • http://www.convinceandconvert.com jaybaer

    Yeah, but since this is a social media blog, I tend to look at stuff through that prism. But you're entirely correct. Thanks for the comment Andrew.

  • http://www.BoddickerPerformance.com Carson Boddicker

    Excellent advice and something that definitely does expand beyond social media as Mr. Turnbull noted. In my business, I often repeat the mantra “serve first, sell second.” To date it has proven to be successful.

    • http://www.astutebuyersadvocates.com.au/ Buyers Advocates

      Agree to that. Jay did great in this article!

  • Netslangcafe

    What a guru at avoiding conflict. Dale Carnegie technique applied masterfully. That´s public relations on action. Thanks for the article jay. By the way I would add TEACH to the HELP word. U know what am sayin.

  • http://twitter.com/griffinsean/status/21709537035 Sean Griffin

    RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://om.ly/reDX

  • http://twitter.com/chameleondsgn/status/21710397172 Edwin Ortega Bu

    RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://om.ly/reDX

  • http://twitter.com/redlincook/status/21710973626 Elise Redlin-Cook

    RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://om.ly/reDX

  • http://twitter.com/jmctigue/status/21710989924 John McTigue

    RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://om.ly/reDX

  • http://twitter.com/emilyfitzhugh/status/21711992673 Sodapopgirl

    RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/bQaoXf >>my best today. ahhh.

  • http://twitter.com/emilyfitzhugh/status/21712055989 Sodapopgirl

    RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://om.ly/reDX

  • http://twitter.com/emilyfitzhugh/status/21712087770 Sodapopgirl

    RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/bQaoXf >> my best read today. ahhh

  • http://twitter.com/socialmedia3dpr/status/21714216146 Jean Pierre

    RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://om.ly/reDX

  • http://twitter.com/socialmedia3dpr/status/21714216146 Jean Pierre

    RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://om.ly/reDX

  • http://twitter.com/morebranding/status/21714518160 Justin Johnson

    RT @smmguide: RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/bQaoXf; excellent post

  • http://twitter.com/morebranding/status/21714518160 Justin Johnson

    RT @smmguide: RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://bit.ly/bQaoXf; excellent post

  • http://twitter.com/prwestcoast/status/21723341159 Janet Stewart

    Marketing sideways: The Key to Social Media Success is Just 2 Letters – http://bit.ly/bQaoXf

  • http://twitter.com/prwestcoast/status/21723341159 Janet Stewart

    Marketing sideways: The Key to Social Media Success is Just 2 Letters – http://bit.ly/bQaoXf

  • http://twitter.com/prwestcoast/status/21723428410 Janet Stewart

    Jay Baer & Marketing sideways: The Key to Social Media Success is Just 2 Letters – http://bit.ly/bQaoXf

  • http://twitter.com/prwestcoast/status/21723428410 Janet Stewart

    Jay Baer & Marketing sideways: The Key to Social Media Success is Just 2 Letters – http://bit.ly/bQaoXf

  • http://twitter.com/shanebarnhill/status/21724658959 Shane Barnhill

    RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://om.ly/reDX

  • http://twitter.com/shanebarnhill/status/21724658959 Shane Barnhill

    RT @jaybaer: The Key to Social Media Success is Just 2 Letters http://om.ly/reDX

  • http://twitter.com/ralphdegeus/status/21728259647 Ralph de Geus

    The Key to Social Media Success is Just 2 Letters http://om.ly/reDX

  • http://twitter.com/chameleondsgn/status/21730000293 Edwin Ortega Bu

    The Key to Social Media Success is Just 2 Letters – http://bit.ly/bQaoXf

  • http://twitter.com/bengtwendel/status/21762546657 Bengt Wendel

    The Key to Social Media Success is Just 2 Letters http://om.ly/reDX RT @jaybaer

  • http://twitter.com/misswetapatel/status/21765395459 Sweta Patel

    The Key to Social Media Success is Just 2 Letters http://om.ly/reDX #socialmedia #smo #sm

  • http://twitter.com/Heligonix Heligonix

    I’d never thought about this statement before: “The difference between “selling” and “helping” is only two letters, but the gap is in reality, much larger.” It’s so true! When you believe in what you do and are able to help people with your service offerings and products, sales will happen. Social media allows an avenue to show your business’s expertise, share free information and develop relationships. Nice post, Jay.

  • http://www.convinceandconvert.com jaybaer

    Thanks very much. The future of marketing is to not market.

  • http://twitter.com/juliehood/status/22257021751 Julie Hood

    The Key to Social Media Success is Just 2 Letters http://ow.ly/2ugOp

  • http://twitter.com/juliehood/status/22257021751 Julie Hood

    The Key to Social Media Success is Just 2 Letters http://ow.ly/2ugOp

  • http://twitter.com/juliehood/status/22257021751 Julie Hood

    The Key to Social Media Success is Just 2 Letters http://ow.ly/2ugOp

  • http://twitter.com/juliehood/status/22257021751 Julie Hood

    The Key to Social Media Success is Just 2 Letters http://ow.ly/2ugOp

  • http://twitter.com/juliehood/status/22257021751 Julie Hood

    The Key to Social Media Success is Just 2 Letters http://ow.ly/2ugOp

  • http://twitter.com/maureenwmiaf/status/22257051869 MaureenWMIAF

    RT @juliehood: The Key to Social Media Success is Just 2 Letters http://ow.ly/2ugOp

  • http://twitter.com/maureenwmiaf/status/22257051869 MaureenWMIAF

    RT @juliehood: The Key to Social Media Success is Just 2 Letters http://ow.ly/2ugOp

  • http://twitter.com/maureenwmiaf/status/22257051869 MaureenWMIAF

    RT @juliehood: The Key to Social Media Success is Just 2 Letters http://ow.ly/2ugOp

  • http://twitter.com/maureenwmiaf/status/22257051869 MaureenWMIAF

    RT @juliehood: The Key to Social Media Success is Just 2 Letters http://ow.ly/2ugOp

  • http://twitter.com/maureenwmiaf/status/22257051869 MaureenWMIAF

    RT @juliehood: The Key to Social Media Success is Just 2 Letters http://ow.ly/2ugOp

  • http://twitter.com/maureenwmiaf/status/22257103071 MaureenWMIAF

    The Key to Social Media Success is Just 2 Letters http://t.co/eV6sYIe

  • Liz O.

    Great article, Jay! And this thread in addition offers some stellar advice. The social media sphere is just buzzing as a marketing plane these days which makes it all the more necessary for people to clear the air as to what good, progressive practices are. It’s great that people can sign on and get connected to the content they need for a product, and knowing it is there is basically half the selling point, so I certainly agree with your previous comment regarding usefullness and trust.

    For those angling to get into the social media sphere, or even those who have lagged on joining the *online* sphere (heaven forbid, I mean it is 2k10 peoples…) there are other options for building and then gauging good online content. MindTouch 2010′s curation analytics provide both immediate and long-term feedback as to whether consumers are finding the information they want online, and they give a glimpse into the customer behavior on your site, allowing you conform to their needs and truly “let them eat cake”– this is marketing in the most side-ways fashion I can imagine!

    This article gives a great description of MindTouch 2010, it’s worth taking a peek: http://www.cmswire.com/cms/enterprise-20/mindtouch-2010-includes-curation-analytics-for-content-and-documentation-008045.php

    Cheers,
    Liz

  • letstalkandchat

    If you’re looking for webinar software, then check out Evergreen Business System. Its perfect for marketers and let’s you automate the scheduling of your webinars, build your list, and even follow up with your webinar registrants. If you’re going to buy Evergreen Business System, then you might as well get a free bonus! So check out http://www.mikelmurphy.com/evergreen-business-system-bonus-webinar-software/ and you’ll get a great bonus that tells you how to create a webinar, what is a webinar, and a blueprint for making a successful one. None of the other people offering bonuses are offering this. Hurry in case the guy (some dude that worked on Lord of the RIngs) offering the bonus decides to pull it down.

  • juandecop