Social Media Strategy

What Twitter’s New Layout Has to Do With Your Digital Elevator Pitch

Social Media MagicWhere did the color go in fashion? And what does it have to do with your Twitter profile?

I like comparing things. And recently, as I was looking at a previously assembled collection of Fashion Brands, I discovered that the Twitter avatar for every single one of them had zero color. None, zilch, nada!

What Twitter's New Layout Has to Do With Your Digital Elevator Pitch

Now, honestly I can’t tell you why fashion brands that push new colors on us every season seem to all migrate to black and white for their social media avatars. It’s very interesting to see, however, and brings us to some bigger questions – How does your digital elevator pitch compare to others in your industry? Do you know how your own Twitter bio or other social profiles stack up against peers and competitors?

Twitter is Changing Their Profile Pages. Did You Notice?

Between your social images and your bios, these online elements serve as a digital elevator pitch for your brand, and I recommend that you review these elements quarterly to make sure you are still happy with how you are presenting yourself and your business to the world and how that stacks up against the market in which you operate.

Now, taking a close look at your Twitter profile for visuals and language is even more important as Twitter recently started testing some drastic changes to how your profile page is formatted.

Twitter is rolling out the changes for users is random at the moment, so you may not be able to see all the changes just yet. The major impact for now is that your profile picture changes position, your header image becomes a large banner, and if you have a custom background design .

Look at how our friend Jay Baer’s Twitter profile as it looks to someone who sees the “old” profile vs. the new profile. You can see that all the custom design part of the background that is wisely used to communicate valuable information has disappeared.

Jay Baer Before After TW Profile.png

What Does Your Twitter Bio Language Say About You?

Soon you’ll have less background space to communicate your story, which means your bio will become more important than ever. Is the language you are using to describe yourself on Twitter putting your best foot forward?

You’ve only got 160 characters to explain to people who you are, why they should follow you, and why they should consider engaging with you. Depending on your brand there are certainly multiple ways to attack this, just look at the Twitter bios that started this post as an example of different approaches.

No matter what, make sure you are deliberate and conscious about what you are putting out there. This may be one of the first places a new fan/follower/customer encounters you.

So, after looking at your own Twitter profile I’m curious, are you seeing the new or old profiles? Did you change the language you used to describe yourself or your company? Let me know in the comments.

Article Name
What Twitter's New Layout Has to Do With Your Digital Elevator Pitch
Twitter is changing their profile pages. Have you noticed? Your Twitter page and other online elements serve as a digital elevator pitch for your brand, so it's important to make sure you are happy with how you are presenting yourself and your business to the world and how that stacks up against the market in which you operate.
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  1. Dante Cook says

    Hey John – I love the new looks to the profile’s in a few articles i’ve read but I haven’t actually seen one when I’m logged into my Account. It may be a similar deal like the LinkedIn Publishing feature only being available to a select few so they can test it before rolling it out.

    • says


      I believe that Twitter has only rolled out the new profile to some of their user base. It is coming though and making sure the words you use to describe yourself are the best you can do is always a good thing to do to put your best foot forward.

    • says


      Twitter has only released the new profile pages to some of their user base at this point. It is pretty much random whether you can see the new one or not. That said it always makes sense to make sure what you are saying about yourself stack up and is putting your best foot forward.

  2. ccoleman says

    I still have ye old version. Anyone else think the new version looks like Facebook’s old version? I certainly am not in favor of Twitter following in Facebook’s footsteps regarding UI or anything else for that matter.

  3. Jonae Shaw says

    Great Post! I feel like your article can transcend all brands, even an individuals. As a young professional, I’m constantly thinking about what my social media account says about me. I know employers, just like consumers, are looking at every form of content that represents their brand choice. I’m my own brand, so being “deliberate and conscious” in what I put out there is great advice!

    Jonae Shaw
    Platform Magazine Editor

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