Social Media Tools

6 Newfangled Social Media Tools Worth Discovering

I’m not really sure how all of these guys are going to make a living, but there sure as hell is no shortage of innovation in social media. The torrent of new digital tools and gadgets makes Sharper Image, SkyMall, and Hammacher Schlemmer look like an Amish electronics store.

Just in OneForty alone (the unofficial Twitter app store), there are thousands of add-ons to improve or enhance your tweeting.

Earlier this year, I wrote a post called 39 Social Media Tools I’ll Use Today, which documented the stuff that helps me do my job. Not surprisingly, some of those sites and services have changed considerably in the ensuing months. Some are gone entirely, ghostly vestiges of the good old days of February of this year, when we still called people “fans” not “likes”.

As always, however, a new batch of raw recruits have shown up to take the place of the fallen in the infantry of social media tools. Here’s some new (to me) stuff I’ve been playing with recently:


Curate.Us social media toolsI am a screenshot freak. Because I do so many presentations and Webinars, I’m constantly grabbing elements of Web pages to send to people, to use in Keynote, etc. (formerly known at makes this easier.

Just install the button to the bookmarks bar of your favorite browser, and then click the link any time you see an element on a Web page you want to grab or share via Twitter, Facebook, etc. You can grab a single quote from a blog, a photo, or a whole page. You can even add digital sticky notes to your capture to remind yourself why you thought it was noteworthy. is free. The only real shortcoming is that you can’t clip pages that require log-ins (Facebook, for example).


As Twitter users begin following more and more people – thanks in no small measure to Twitter’s new recommended users feature – it can get pretty messy to find the meat through all that lettuce. In fact, I almost never look at the public stream comprised of all the people I follow on Twitter. It’s too cacophonous. Instead, I use Twitter search and Twitter lists (especially) to create versions of Twitter that are more manageable in size and similarity.

Previously, creating a Twitter list for yourself was a bit of a tedious process. You had to find all the people that you mentally grouped together (“people in Flagstaff” or “social media consultants” or “people that are mentioned in The Now Revolution“) and add them manually to the list. makes this list creation process MUCH easier.

Social Media Tools FormulistsJust determine the parameters of the list you want to create, such as Recent Followers; People Who Are Like Me (based on your bio, ~ follower count, location, etc.); People Like @jasonfalls (as if); People that Retweeted you in the past month; or even lists with and/or parameters like People Who Are Florists in Indiana.

Once you select your criteria, Formulists instantly creates the list for you, and you can then view it from, Twitter on a mobile device, or any Twitter client such as CoTweet (client), Hootsuite, and the rest.

Formulists is free, and they allow 15 new users per day.


Social Media Tools ArkayneThis tool combines search optimization with recommended content functionality. You’ll see Arkayne at the bottom of this post. It automatically recommends to you other blog posts from within the Arkayne network that are similar to what you write about.

Conversely, other blogs in the Arkayne network recommend the posts you write, which drives more traffic to your site. Arkayne is already one of the top 10 sites sending traffic to this blog.

Your Arkayne dashboard also gives you a score for each blog post before you publish it, helping you refine you search optimization.

Robust analytics and reporting is included.

Arkayne is priced based on the number of pages where you have it installed, not the number of websites, so that can be a bit confusing for new users. For most blogs, Arkayne costs $19 per month.


I’ve been meaning to install Wibiya for a long time (you’ll see it at the bottom of this page), and finally got around to it. It’s a very useful toolbar that allows for colossal customization.

You can configure your custom Wibiya to include links that enable visitors to do a great many things such as translate the page into other languages; share the page on Twitter and Facebook; “like” the page on Facebook, link to your YouTube video gallery; show a random blog post, etc.

The Wibiya dashboard tracks how often your visitors have clicked each of these buttons, which is useful in helping decide which features to keep and which to jettison.

Wibiya is free unless you want a custom design and some other pro features that cost between $5 and $10 per month. A good example of a custom Wibiya can be seen from my friends over at Social Media Examiner.

Hello Bar

Hello Bar powers the toolbar you see at the very top of this page, where I use it to promote my new book.

It’s incredibly easy to install, and you can update the text in your Hello Bar via Twitter by using the hashtag #hellobar. This is very useful if you want to highlight a particular feature on your website on a particular day, or at a particular time of day.

Hello Bar is free, and also provide statistics showing number of views and clicks (if you have a link in your Hello Bar text, as I usually do)

Linkedin Signal

Linkedin Signal is what Twitter search could be (and should be). Linkedin is getting serious about integrating with other corners of the social Web, and Signal (and the new Company Pages) shows what they can do.

Social Media Tools Linkedin SignalJust sign up for Signal here, and you’ll have access to a highly customizable, real-time engine that allows you to search by Linkedin connection status (1st degree, 2nd degree), region, date, company, keyword, school (I get way more retweets from Arizona State grads than any U of Arizona alum deserves) and more.

With smart, useful tools like this, Linkedin is going to be a force that merits additional attention in 2011.

Which of these tools have you tried? Which are you most interesting in trying? I’d love to hear your thoughts, thanks.

  • Cindy King

    Jay, I’ve found 3 new tools I’m eager to try out in this list! These all look useful! Thanks!

  • Brian Hamlett

    Cool! I’ve just started using Signal (well, for maybe about 2 weeks) and I’ve just learned about arkayne through Pamela Slim, so now I get to add a few more to my list! Thanks!

    By the way, have you tried Clipmarks? Or Amplify? Those are good web clippers. Not sure about the authenticated pages though.

  • Lacerta Bio BD&L

    The big advantage LinkedIn may have is that many companies do not block LinkedIn, but they do block Twitter and Facebook. So Signal can be a great tool in the professional, behind-the-firewall setting. At least that’s my impression and experience. Does anyone have any data on this?

  • Lacerta Bio BD&L

    The big advantage LinkedIn may have is that many companies do not block LinkedIn, but they do block Twitter and Facebook. So Signal can be a great tool in the professional, behind-the-firewall setting. At least that’s my impression and experience. Does anyone have any data on this?

    • jaybaer

      Excellent point. I hadn’t considered that at all. Good thinking!

    • jaybaer

      Excellent point. I hadn’t considered that at all. Good thinking!

  • Amanda Maksymiw

    Thanks for sharing. seems like a really cool tool. I will be checking that out today. I have just heard about and have been testing that out. What are your thoughts?


    • jaybaer

      I like the concept. It’s certainly better for many purposes than classic RSS readers. However, the clogging of my Twitter stream with “my newspaper is out!!” is getting old.

  • Beball7

    Awesome newfangled stuff. I see several I’m going to try. Thanks for sharing!

    • jaybaer

      You bet. Drop in another comment with some feedback on the stuff you like and don’t like.

    • jaybaer

      You bet. Drop in another comment with some feedback on the stuff you like and don’t like.

  • Dave Thackeray

    Jay – one word: Thanks. This is powerful, and so rare for me to find new stuff of merit in this noisy world we live in.

    Have added a couple of your recommendations to my list, and your RSS feed to my reader.


    • jaybaer

      Thank you Dave. I appreciate that. If you haven’t looked at my list of 39 tools (linked at the top of the post) check it out. Might be some other stuff you’ll like in there.

  • Anonymous

    Some great tools that I’ll have to try out. Do you definitely think you get the value out of Arkayne that you pay for?

    • jaybaer

      Jury is still out on Arkayne Tracy. I don’t use it for all the things I could be using it for, but so far I like what I see.

  • Anonymous

    Some good stuff…I see a couple I want to check out. Thanks!

  • Anonymous

    Thanks, Jay. Looking forward to trying formulists. Cacophonous is a perfect description of the public stream.

  • Parissa Behnia

    The more I learn, the more I realize I have to learn! Thanks for this useful info!

  • Nick

    Great article! I am always on the lookout for new tools to make myself more effective at my work.

  • Ljfeder5

    Thanks so much for these extremely useful tips. Your knowledge and willingness to teach, share and learn is a breath of fresh air. And we have some fresh air right now… (it’s 11 degrees. But the sun is shining) Happy Holidays!

    • jaybaer

      Ha! You’re welcome. I was in Myrtle Beach yesterday and it was 40, with a wind chill of 30. So much for getting warm by the ocean.

  • Matt Hunckler

    These are great! I hadn’t heard about a lot of these.

    I’m especially excited to implement the recommended content functionality of Arkayne.

  • [email protected]

    I just wanted to say thank you for this great post. It’s my first visit here and I’ve just tried out the formulists which is going to save me a LOT of time. Thanks so much! Even though I’ve been using twitter a while, I still count myself as a newbie as I know so little about it and still find it complicated…

    • jaybaer

      So delighted to have you here. Thank you for taking the time to leave a comment.

  • Raj – SEO Australia

    The use of social media tools should be used as new communication tools unlike how many people use them as just simple computer applications! However, in this social media world we should opt-in for better tools to make our communications more faster and reliable. Two of my favorite tools of 2010 are: Tangelo & Flowtown and will try out and see how can the above tools work for me. :) Thanks for the share!

    • jaybaer

      I haven’t seen Tangelo. I’ll check it out. I’ve written about Flowtown a lot. But now that they are out of the business of matching emails to social accounts, it’s much less useful.

  • Melanie Wadsworth

    i have been meaning to install Wibiya for awhile TOO! so reading this post made me finally do it – ha ha … one thing i don’t like is that they only have an app for a facebook fan page – not a business page – i put in a request at Wibiya that they make one for that
    otherwise – loved the post great info Jay thanks alot!!

  • Anonymous

    Have installed wibiya some time ago at the urging of Mari Smith and like it a lot. Must say, I am really impressed with Linkedin Signal. Love new gadgets – like an early Christmas present. Thanks.

  • Anonymous

    I did use the Wibiya tool bar but I noticed it took my page a lot longer to load. Does anyone else have that problem

    • Tom Matte

      We had problems with our people page for some reason but IT fixed. As for speed we see no difference.

  • Mike Clarke

    Wibiya does not seem very useful to me…

    • jaybaer

      Good for calls to action. Translation feature is cool too (in theory)

  • Anton Kovalyov


  • Anton Kovalyov


  • Anton


  • Jessica

    Thanks for these great tips! I’ve been curious about and wibiya – glad to see your recommendation!

  • Nikki Stephan

    Love the concept of Formulists! I’ve been avoiding creating more Twitter lists because it’s so tedious, so I’m definitely going to test out this tool. Thank you for sharing!

  • Putnamjw

    This list is great. Thanks Jay.

  • Christina Pappas

    We actually have tested Wibiya on our digital publications for clients. Just like you did for this blog page, our clients can install this to easily connect their social fans and followers to their publication and catalogs making it that much easier to expand their reach. Here is a sample.

  • Anonymous

    Great post!

  • Anonymous

    Great post!

  • Anonymous

    Great post!

  • Anonymous

    Hey Jay, if you’re interested in checking out of GraphEdge’s two Twitter products (Account Tracking perhaps isn’t “newfangled” any more, but Campaign/News Scan Tracking is) let me know. I’d be interested to hear your input/ideas. Also would like to pick your brain re: next steps for these products and the business in general. Need a consultant’s point of view. Let me know? I’m on Twitter @WaldronFaulkner or you can send email to waldron at graphedge dot you-know-what.


    – Waldron Faulkner

    Examples here:

  • Jeorge Peter

    I would want to install Arkayne but I see that is not for free.

  • nd

    Thanks for the sneak peak on all the new tools.

    How challenging though! It’s tough enough to embrace a social media and content strategy in a larger organization that has the means and resources to do so. It’s scarier to try and leverage newer, niche tools that might not exist in the next year due to an ever-changing digital world and competition in web tools and apps!

    Then again, no risk, no reward. Great post!

    • jaybaer

      Thanks Andrew. I’m not at all saying these are the best or my favorite
      tools du jour, and there are dozens more. But, I do feel like i should
      bring batches of new ones to readers of C&C who can then decide where
      (or if) they fit into their social operations.

      This batch happens to have a few that I like a lot personally, which
      make them easier to write about.

  • Christine Seib

    Great list. And speaking of lists, Formulists is now at the top of mine to check out. Thanks!

  • MikSas

    Formulists is REALLY a great tool, more venture capital for these guys!

  • Rene Power

    Like the look of Linkedin Signal, not operational when I tried it but will check back. Useful post, thanks.

  • Jairson Vitorino

    We at are introducing two interesting tools for Twitter, one Tweetmeter is for serious monitoring, crm and analytics with more than 16 reports and designed for big brands (free trials available on our web site) and the other which is free for the final user, a twitter instant messaging system at

  • Tia Marie

    Jay, thanks for the post! Everyone at Curate.Us is thrilled that you enjoy the tool and have recommended it to others!

    I’m also glad to see the other recommendations, I’ve been checking Arkayne out lately!

  • Cody Gibbs

    Just got around to reading this. Really awesome stuff. Thanks so much!

  • Rodojohn

    wibiya rocks, i discovered it yesterday and put already into 5 websites of mine & friends

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