Social Media Tools

6 Newfangled Social Media Tools Worth Discovering

I’m not really sure how all of these guys are going to make a living, but there sure as hell is no shortage of innovation in social media. The torrent of new digital tools and gadgets makes Sharper Image, SkyMall, and Hammacher Schlemmer look like an Amish electronics store.

Just in OneForty alone (the unofficial Twitter app store), there are thousands of add-ons to improve or enhance your tweeting.

Earlier this year, I wrote a post called 39 Social Media Tools I’ll Use Today, which documented the stuff that helps me do my job. Not surprisingly, some of those sites and services have changed considerably in the ensuing months. Some are gone entirely, ghostly vestiges of the good old days of February of this year, when we still called people “fans” not “likes”.

As always, however, a new batch of raw recruits have shown up to take the place of the fallen in the infantry of social media tools. Here’s some new (to me) stuff I’ve been playing with recently:


Curate.Us social media toolsI am a screenshot freak. Because I do so many presentations and Webinars, I’m constantly grabbing elements of Web pages to send to people, to use in Keynote, etc. (formerly known at makes this easier.

Just install the button to the bookmarks bar of your favorite browser, and then click the link any time you see an element on a Web page you want to grab or share via Twitter, Facebook, etc. You can grab a single quote from a blog, a photo, or a whole page. You can even add digital sticky notes to your capture to remind yourself why you thought it was noteworthy. is free. The only real shortcoming is that you can’t clip pages that require log-ins (Facebook, for example).


As Twitter users begin following more and more people – thanks in no small measure to Twitter’s new recommended users feature – it can get pretty messy to find the meat through all that lettuce. In fact, I almost never look at the public stream comprised of all the people I follow on Twitter. It’s too cacophonous. Instead, I use Twitter search and Twitter lists (especially) to create versions of Twitter that are more manageable in size and similarity.

Previously, creating a Twitter list for yourself was a bit of a tedious process. You had to find all the people that you mentally grouped together (“people in Flagstaff” or “social media consultants” or “people that are mentioned in The Now Revolution“) and add them manually to the list. makes this list creation process MUCH easier.

Social Media Tools FormulistsJust determine the parameters of the list you want to create, such as Recent Followers; People Who Are Like Me (based on your bio, ~ follower count, location, etc.); People Like @jasonfalls (as if); People that Retweeted you in the past month; or even lists with and/or parameters like People Who Are Florists in Indiana.

Once you select your criteria, Formulists instantly creates the list for you, and you can then view it from, Twitter on a mobile device, or any Twitter client such as CoTweet (client), Hootsuite, and the rest.

Formulists is free, and they allow 15 new users per day.


Social Media Tools ArkayneThis tool combines search optimization with recommended content functionality. You’ll see Arkayne at the bottom of this post. It automatically recommends to you other blog posts from within the Arkayne network that are similar to what you write about.

Conversely, other blogs in the Arkayne network recommend the posts you write, which drives more traffic to your site. Arkayne is already one of the top 10 sites sending traffic to this blog.

Your Arkayne dashboard also gives you a score for each blog post before you publish it, helping you refine you search optimization.

Robust analytics and reporting is included.

Arkayne is priced based on the number of pages where you have it installed, not the number of websites, so that can be a bit confusing for new users. For most blogs, Arkayne costs $19 per month.


I’ve been meaning to install Wibiya for a long time (you’ll see it at the bottom of this page), and finally got around to it. It’s a very useful toolbar that allows for colossal customization.

You can configure your custom Wibiya to include links that enable visitors to do a great many things such as translate the page into other languages; share the page on Twitter and Facebook; “like” the page on Facebook, link to your YouTube video gallery; show a random blog post, etc.

The Wibiya dashboard tracks how often your visitors have clicked each of these buttons, which is useful in helping decide which features to keep and which to jettison.

Wibiya is free unless you want a custom design and some other pro features that cost between $5 and $10 per month. A good example of a custom Wibiya can be seen from my friends over at Social Media Examiner.

Hello Bar

Hello Bar powers the toolbar you see at the very top of this page, where I use it to promote my new book.

It’s incredibly easy to install, and you can update the text in your Hello Bar via Twitter by using the hashtag #hellobar. This is very useful if you want to highlight a particular feature on your website on a particular day, or at a particular time of day.

Hello Bar is free, and also provide statistics showing number of views and clicks (if you have a link in your Hello Bar text, as I usually do)

Linkedin Signal

Linkedin Signal is what Twitter search could be (and should be). Linkedin is getting serious about integrating with other corners of the social Web, and Signal (and the new Company Pages) shows what they can do.

Social Media Tools Linkedin SignalJust sign up for Signal here, and you’ll have access to a highly customizable, real-time engine that allows you to search by Linkedin connection status (1st degree, 2nd degree), region, date, company, keyword, school (I get way more retweets from Arizona State grads than any U of Arizona alum deserves) and more.

With smart, useful tools like this, Linkedin is going to be a force that merits additional attention in 2011.

Which of these tools have you tried? Which are you most interesting in trying? I’d love to hear your thoughts, thanks.

Facebook Comments


  1. says

    Cool! I’ve just started using Signal (well, for maybe about 2 weeks) and I’ve just learned about arkayne through Pamela Slim, so now I get to add a few more to my list! Thanks!

    By the way, have you tried Clipmarks? Or Amplify? Those are good web clippers. Not sure about the authenticated pages though.

  2. says

    The big advantage LinkedIn may have is that many companies do not block LinkedIn, but they do block Twitter and Facebook. So Signal can be a great tool in the professional, behind-the-firewall setting. At least that’s my impression and experience. Does anyone have any data on this?

  3. says

    The big advantage LinkedIn may have is that many companies do not block LinkedIn, but they do block Twitter and Facebook. So Signal can be a great tool in the professional, behind-the-firewall setting. At least that’s my impression and experience. Does anyone have any data on this?

  4. says

    Thanks for sharing. seems like a really cool tool. I will be checking that out today. I have just heard about and have been testing that out. What are your thoughts?


    • says

      I like the concept. It’s certainly better for many purposes than classic RSS readers. However, the clogging of my Twitter stream with “my newspaper is out!!” is getting old.

  5. says

    Jay – one word: Thanks. This is powerful, and so rare for me to find new stuff of merit in this noisy world we live in.

    Have added a couple of your recommendations to my list, and your RSS feed to my reader.


    • says

      Thank you Dave. I appreciate that. If you haven’t looked at my list of 39 tools (linked at the top of the post) check it out. Might be some other stuff you’ll like in there.

  6. Anonymous says

    Some great tools that I’ll have to try out. Do you definitely think you get the value out of Arkayne that you pay for?

  7. Anonymous says

    Thanks, Jay. Looking forward to trying formulists. Cacophonous is a perfect description of the public stream.

  8. says

    Thanks so much for these extremely useful tips. Your knowledge and willingness to teach, share and learn is a breath of fresh air. And we have some fresh air right now… (it’s 11 degrees. But the sun is shining) Happy Holidays!

  9. says

    I just wanted to say thank you for this great post. It’s my first visit here and I’ve just tried out the formulists which is going to save me a LOT of time. Thanks so much! Even though I’ve been using twitter a while, I still count myself as a newbie as I know so little about it and still find it complicated…

  10. says

    The use of social media tools should be used as new communication tools unlike how many people use them as just simple computer applications! However, in this social media world we should opt-in for better tools to make our communications more faster and reliable. Two of my favorite tools of 2010 are: Tangelo & Flowtown and will try out and see how can the above tools work for me. :) Thanks for the share!

    • says

      I haven’t seen Tangelo. I’ll check it out. I’ve written about Flowtown a lot. But now that they are out of the business of matching emails to social accounts, it’s much less useful.

  11. says

    i have been meaning to install Wibiya for awhile TOO! so reading this post made me finally do it – ha ha … one thing i don’t like is that they only have an app for a facebook fan page – not a business page – i put in a request at Wibiya that they make one for that
    otherwise – loved the post great info Jay thanks alot!!

  12. Anonymous says

    Have installed wibiya some time ago at the urging of Mari Smith and like it a lot. Must say, I am really impressed with Linkedin Signal. Love new gadgets – like an early Christmas present. Thanks.

  13. Anonymous says

    I did use the Wibiya tool bar but I noticed it took my page a lot longer to load. Does anyone else have that problem

  14. says

    Love the concept of Formulists! I’ve been avoiding creating more Twitter lists because it’s so tedious, so I’m definitely going to test out this tool. Thank you for sharing!

  15. Anonymous says

    Hey Jay, if you’re interested in checking out of GraphEdge’s two Twitter products (Account Tracking perhaps isn’t “newfangled” any more, but Campaign/News Scan Tracking is) let me know. I’d be interested to hear your input/ideas. Also would like to pick your brain re: next steps for these products and the business in general. Need a consultant’s point of view. Let me know? I’m on Twitter @WaldronFaulkner or you can send email to waldron at graphedge dot you-know-what.


    – Waldron Faulkner

    Examples here:

  16. says

    Thanks for the sneak peak on all the new tools.

    How challenging though! It’s tough enough to embrace a social media and content strategy in a larger organization that has the means and resources to do so. It’s scarier to try and leverage newer, niche tools that might not exist in the next year due to an ever-changing digital world and competition in web tools and apps!

    Then again, no risk, no reward. Great post!

    • says

      Thanks Andrew. I’m not at all saying these are the best or my favorite
      tools du jour, and there are dozens more. But, I do feel like i should
      bring batches of new ones to readers of C&C who can then decide where
      (or if) they fit into their social operations.

      This batch happens to have a few that I like a lot personally, which
      make them easier to write about.

  17. Jairson Vitorino says

    We at are introducing two interesting tools for Twitter, one Tweetmeter is for serious monitoring, crm and analytics with more than 16 reports and designed for big brands (free trials available on our web site) and the other which is free for the final user, a twitter instant messaging system at

  18. says

    Jay, thanks for the post! Everyone at Curate.Us is thrilled that you enjoy the tool and have recommended it to others!

    I’m also glad to see the other recommendations, I’ve been checking Arkayne out lately!

  19. letstalkandchat says

    If you’re looking for webinar software, then check out Evergreen Business System. Its perfect for marketers and let’s you automate the scheduling of your webinars, build your list, and even follow up with your webinar registrants. If you’re going to buy Evergreen Business System, then you might as well get a free bonus! So check out and you’ll get a great bonus that tells you how to create a webinar, what is a webinar, and a blueprint for making a successful one. None of the other people offering bonuses are offering this. Hurry in case the guy (some dude that worked on Lord of the RIngs) offering the bonus decides to pull it down.

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