Social Media Measurement, Social Media Strategy, Social Media Tools, Personal Branding, Social Media ROI

Is Your Twitter Addiction Paying Off

Twitter can suck you in to a vortex of counter-productivity like one bite of that KFC Double Down sandwich.
double down 300x220 Is Your Twitter Addiction Paying Off I love the Twitter culture and community, and I spend quite a bit of time using Twitter. It also continues to be a reliable conduit for new visitors here at Convince & Convert. Maybe you found this blog from Twitter?

But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary. Maybe you use Twitter to see what’s going on (the real-time search engine approach). Maybe you use Twitter to learn about something in which you’re interested. (53% of Twitter users never tweet). Maybe you use Twitter to meet interesting new people?

Whatever your Twitter objectives might be, I suggest you spend some time with yourself figuring out what they are, and how to measure whether you’re accomplishing your goals.

Indeed, I use Twitter for all of the reasons above (especially to meet new people), but for me and my business, I have two core, measurable goals.

  • Traffic to my blog. I consistently look at the number and percentage of visitors to this site that come from Twitter. Over the past 30 days, it was approximately 10%.
  • Followers per tweet. This is a metric I devised to help me determine the efficiency of the time I spend on Twitter.

The Followers Per Tweet Equation

followers per tweet Is Your Twitter Addiction Paying OffCertainly, you can generate a ton of Twitter followers using any number of schemes, tricks, and other false economies. But really, there’s not much point in that. There is no real benefit to having more Twitter followers per se, just a potentially bigger group of people with whom you can interact in pursuit of a more definable goal.

But, the number of followers you’ve accumulated is a metric that everyone looks at (admit it), and it’s at least a decent barometer of how well you’ve cultivated Twitter. (Assuming, however, that you are not using some sort of @ptbarnum system to generate thousands of followers).

I look at it a little differently. Sure, you can get a ton of followers by doing all the right things (Mack Collier has a great post here about how he got to 20,000 followers). But at what cost? If you spent all day, every day on Twitter you could certainly amass quite a following. But, the corresponding decline in your eyesight, hygiene, and patience for the Fail Whale would be drastic.

So, I’ve started to look at followers per tweet as a metric that focuses on the efficiency of time spent. Certainly, it’s not a comprehensive influence formula like Klout, or other Twitter-influence arbiters (interesting study this week from Sysomos), but it’s easy to calculate, and I think it makes sense.

As I’m writing this, my Followers per Tweet (FPT) is 2.46 (21,395 follower, 8,687 tweets sent – note that some Twitter weirdness has been massively reducing number of tweets sent reported in some cases). Gary Vaynerchuk has a FPT of 39.26. Mack is .60 Certainly, there are many other factors that contribute to number of followers, and I’m not saying this is in any way a metric judging how influential a person is on Twitter, just how efficient their Twitter usage might be.

Maybe FPT will help you think about the efficiency of your time spent on Twitter? What do you think?

(cartoon by Dewald)

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  • UrbaneWay

    Jay, Good Morning
    Twitter is a pretty interesting means of communication. For us, it has helped expand our consulting business, which is a real measure. By far and away it has been our best means of getting our story out, and capturing business.

    I do wnode about more followers, and do more followers equate to more business opportunities. We have focused on relevant followers, in our industry by and large.

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  • http://twitter.com/kyleplacy Kyle Lacy

    FPT is interesting. Cool thoughts here. I think people using Twitter should have measurable goals otherwise tweeting can become mundane.

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  • markwilliamschaefer

    I'll have to think about this one … don't know about cause effect and effort but it's thought-provoking so you've done your job Jay! Mine is 1.78. Tweeting is usually pretty effortless. Read and respond, recommend and help where I can. Maybe 10-15 minutes a day. Now blogging is another matter!! Hours of blogging per reader is probably 20! : ) Now there's a metric for you!

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  • http://www.puredriven.com Patrick Garmoe

    This is another good metric to use. At the end of the day, I think it's more a matter of how has it paid off for me personally, and my business. Has it given me brand exposure? Have a learned a ton? Has it led to any deals? Had it connected me with many people I'll never meet in person? Has it made me a local expert in technology? (Yes in all cases BTW). So at the end of the day, it's projects or people I can point to, as evidence that it's worked, no so much a number figure, however you want to dice it.

  • http://www.puredriven.com Patrick Garmoe

    This is another good metric to use. At the end of the day, I think it's more a matter of how has it paid off for me personally, and my business. Has it given me brand exposure? Have a learned a ton? Has it led to any deals? Had it connected me with many people I'll never meet in person? Has it made me a local expert in technology? (Yes in all cases BTW). So at the end of the day, it's projects or people I can point to, as evidence that it's worked, no so much a number figure, however you want to dice it.

  • http://twitter.com/EllisTweet EllisTweet

    Given the volume of yammering about how to measure social networking success, I must say that this post, Jay, stands out.

    The notable points are many; among the key takeaways are these:

    1. Numbers can both have value and be deceptive.

    2. Each individual's purpose for using Twitter may vary greatly.

    3. You should devote mental energy to finding or developing a metric that is:
    (a) meaningful in measuring your own objectives, and
    (b) leads you personally to actionable items for “moving your ball forward”.

    Love the FPT metric too. Thanks for the post!

    My best to you,
    EJ

  • http://jackieadkins.com Jackie Adkins

    FPT is definitely an interesting metric, one I'd never really considered yet, but I'm still not sold on it, to be honest. As you said, there are just so many other factors. First of all, half of those followers you (not you in particular, you being anyone) are including aren't real followers. They're bots and goofballs who followed you using one of the tools you alluded to. There are just so many different ways people use Twitter that make it tough to use FPT.

    Personally, I've always been a fan of looking at the # of lists to # of followers ratio as to how valuable someone's time is on Twitter. From what I've seen anywhere from 5-10% is a pretty decent (example: listed 500 times and have 10,000 followers) number to aim for. This way, you're not just looking at how many are listening to you, but how many are listening and find your stuff valuable.

    Whatchya think?

  • http://twitter.com/mattsurfs/status/16401362217 mattsurfs

    "Twitter can suck you in to a vortex of counter-productivity like one bite of that KFC Double Down sandwich." http://bit.ly/9J9Jks

  • http://twitter.com/mattsurfs/status/16401362217 mattsurfs

    "Twitter can suck you in to a vortex of counter-productivity like one bite of that KFC Double Down sandwich." http://bit.ly/9J9Jks

  • http://twitter.com/webby2001/status/16405448298 webby2001

    RT @jaybaer: Is Your Twitter Addiction Paying Off? http://bit.ly/aoFqJH

  • http://mediafunnel.com Derek

    Interesting way to look at effectiveness – although I'd also have to agree with Jackie's comment about ratio of lists to followers, as well as taking into account the number of @ replies (not really RTs, as those can be misleading – too few click through the links if the tweet seems interesting or quotable).

    And with Twitter's recent wiping out of the number of tweets for some users, determining the FPT ratio could be hard.

    Thanks!

  • http://www.convinceandconvert.com jaybaer

    Not just mundane, but a huge waste of time. Thanks for comment Kyle.

  • http://www.convinceandconvert.com jaybaer

    Seriously, you are missing the boat on the Double Down. It's awesome!

  • http://www.convinceandconvert.com jaybaer

    Oh man. Please don't make me go there again. I once calculated time spent blogging vs. number of RSS subscribers. Ouch. Back of napkin, it's something like 10 subscribers per hour (best case).

  • http://www.convinceandconvert.com jaybaer

    Absolutely Patrick. If you have a good handle on its impact on your life, that's the key.

  • http://www.convinceandconvert.com jaybaer

    Thanks EJ. It's not for everyone, and it's a simple metric, but the key point is having a rationale for your Twitter behavior.

  • http://twitter.com/britopian/status/16407802548 britopian

    RT @jaybaer: Is Your Twitter Addiction Paying Off? http://bit.ly/aoFqJH <- good read!

  • http://www.convinceandconvert.com jaybaer

    What? There are bots and goofballs on Twitter? I like your ratio of followers to lists. Pretty interesting. Although doesn't that include a measure of sophistication into the equation? There's a core group of people that are prone to make Twitter lists at all, and if you happen to have a disproportionate number of followers among them, it would skew your ratio.

  • http://www.convinceandconvert.com jaybaer

    Exactly Derek. So nice of Twitter to wipe out number of historical tweets, just as my post was published (I wrote it a couple weeks ago). Thanks @ev! Grrrrrrrrrrr.

  • http://twitter.com/augieray/status/16407894903 augieray

    RT @Britopian: RT @jaybaer: Is Your Twitter Addiction Paying Off? http://bit.ly/aoFqJH <- good read!

  • http://twitter.com/bbhlabs/status/16408063066 bbhlabs

    How efficient are your tweets? @jaybaer says it comes down to 'followers per tweet': http://j.mp/cdfAS9 (@BBHLabs = 18.3)

  • http://twitter.com/bbhlabs/status/16408063066 bbhlabs

    How efficient are your tweets? @jaybaer says it comes down to 'followers per tweet': http://j.mp/cdfAS9 (@BBHLabs = 18.3)

  • http://twitter.com/tanyaarturi/status/16408181844 tanyaarturi

    RT @Britopian: RT @jaybaer: Is Your Twitter Addiction Paying Off? http://bit.ly/aoFqJH <- good read!

  • http://twitter.com/gbp03/status/16408862782 gbp03

    RT @Britopian: RT @jaybaer: Is Your Twitter Addiction Paying Off? http://bit.ly/aoFqJH <- good read!

  • http://jackieadkins.com Jackie Adkins

    Good point, that makes it tough to compare one Twitter user to another. Personally, I don't use it as much to compare my account to others, rather to track against myself (if I used to be at 5%, but now I'm at 10%, I may be doing something better). Really, no matter what number(s) you're looking at, it's important to just be aware of how they may be skewed and to not look at *just* one number.

    Good discussions going on over here :)

  • http://twitter.com/erj57/status/16409750538 erj57

    RT @BBHLabs: How efficient are your tweets? @jaybaer says it comes down to 'followers per tweet': http://j.mp/cdfAS9 (@BBHLabs = 18.3)

  • http://twitter.com/erj57/status/16409750538 erj57

    RT @BBHLabs: How efficient are your tweets? @jaybaer says it comes down to 'followers per tweet': http://j.mp/cdfAS9 (@BBHLabs = 18.3)

  • http://twitter.com/mikerdzign/status/16413594228 mikerdzign

    My FPT is 1.16 not sure if that is good or not? RT @jaybaer: Is Your Twitter Addiction Paying Off? http://bit.ly/aoFqJH

  • http://twitter.com/lisamloeffler/status/16414128825 lisamloeffler

    @mikerdzign MY FTP (Followers per Tweet) is .493. Others: LEARN how to derive your FTP & what it all means at http://ht.ly/1ZXJI

  • http://twitter.com/lisamloeffler/status/16414128825 lisamloeffler

    @mikerdzign MY FTP (Followers per Tweet) is .493. Others: LEARN how to derive your FTP & what it all means at http://ht.ly/1ZXJI

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    [My name is @derekmarkham, and I've got a problem.] Is Your Twitter Addiction Paying Off? http://bit.ly/9J9Jks from @jaybaer

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  • http://twitter.com/sethornone/status/16416156871 sethornone

    What's your FPT? Mine is a not-too-time-consuming 1.46 – RT @KaryD digging @jaybaer 's "Followers Per Tweet" Equation http://bit.ly/aWIZep

  • http://twitter.com/invisiblework/status/16416237552 invisiblework

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    RT @JaeChick: How effective is your Twitter usage? http://ow.ly/1ZQjn

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    that's a reasonable question RT @jaybaer: Is Your Twitter Addiction Paying Off? http://su.pr/1AOkZb

  • http://twitter.com/marion_l/status/16418438198 Marion Lepretre

    Is Your Twitter Addiction Paying Off: http://ping.fm/9Lsms

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  • http://twitter.com/thorstone137/status/16422855414 Dustin Goerndt

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  • http://twitter.com/hksully/status/16433047917 Heidi Sullivan

    My FPT is 4.17… Is Your Twitter Addiction Paying Off? – http://bit.ly/aoFqJH @jaybaer gets you thinking about your Twitter goals!

  • http://twitter.com/hksully/status/16433047917 Heidi Sullivan

    My FPT is 4.17… Is Your Twitter Addiction Paying Off? – http://bit.ly/aoFqJH @jaybaer gets you thinking about your Twitter goals!

  • http://twitter.com/hksully/status/16433047917 Heidi Sullivan

    My FPT is 4.17… Is Your Twitter Addiction Paying Off? – http://bit.ly/aoFqJH @jaybaer gets you thinking about your Twitter goals!

  • http://twitter.com/hksully/status/16433047917 Heidi Sullivan

    My FPT is 4.17… Is Your Twitter Addiction Paying Off? – http://bit.ly/aoFqJH @jaybaer gets you thinking about your Twitter goals!

  • http://twitter.com/hksully/status/16433047917 Heidi Sullivan

    My FPT is 4.17… Is Your Twitter Addiction Paying Off? – http://bit.ly/aoFqJH @jaybaer gets you thinking about your Twitter goals!

  • http://twitter.com/hksully/status/16433047917 Heidi Sullivan

    My FPT is 4.17… Is Your Twitter Addiction Paying Off? – http://bit.ly/aoFqJH @jaybaer gets you thinking about your Twitter goals!

  • http://twitter.com/hksully/status/16433047917 Heidi Sullivan

    My FPT is 4.17… Is Your Twitter Addiction Paying Off? – http://bit.ly/aoFqJH @jaybaer gets you thinking about your Twitter goals!

  • http://twitter.com/hksully/status/16433047917 Heidi Sullivan

    My FPT is 4.17… Is Your Twitter Addiction Paying Off? – http://bit.ly/aoFqJH @jaybaer gets you thinking about your Twitter goals!

  • http://twitter.com/hksully/status/16433047917 Heidi Sullivan

    My FPT is 4.17… Is Your Twitter Addiction Paying Off? – http://bit.ly/aoFqJH @jaybaer gets you thinking about your Twitter goals!

  • http://twitter.com/lfabert/status/16441041154 lfabert

    Is Your Twitter Addiction Paying Off | personal branding | Social …: followers per tweet Is Your Twitter Addicti… http://bit.ly/aqWwQj

  • http://twitter.com/lfabert/status/16441041154 lfabert

    Is Your Twitter Addiction Paying Off | personal branding | Social …: followers per tweet Is Your Twitter Addicti… http://bit.ly/aqWwQj

  • http://twitter.com/lfabert/status/16441041154 lfabert

    Is Your Twitter Addiction Paying Off | personal branding | Social …: followers per tweet Is Your Twitter Addicti… http://bit.ly/aqWwQj

  • http://twitter.com/o_wr/status/16441880881 Online Web Rep

    Is Your Twitter Addiction Paying Off | personal branding | Social …: followers per tweet Is Your Twitter Addicti… http://bit.ly/aqWwQj

  • http://twitter.com/o_wr/status/16441880881 Online Web Rep

    Is Your Twitter Addiction Paying Off | personal branding | Social …: followers per tweet Is Your Twitter Addicti… http://bit.ly/aqWwQj

  • http://twitter.com/o_wr/status/16441880881 Online Web Rep

    Is Your Twitter Addiction Paying Off | personal branding | Social …: followers per tweet Is Your Twitter Addicti… http://bit.ly/aqWwQj

  • http://twitter.com/smcamsterdam/status/16451299544 SMCAmsterdam

    The Followers Per Tweet Equation, Is It Useful? http://bit.ly/fptequation

  • http://twitter.com/remcojanssen/status/16451299535 Remco Janssen

    The Followers Per Tweet Equation, Is It Useful? http://bit.ly/fptequation

  • http://twitter.com/123peoplenl/status/16451299546 Remco Janssen

    The Followers Per Tweet Equation, Is It Useful? http://bit.ly/fptequation

  • http://twitter.com/actweb/status/16452828680 actweb.fr

    Is Your Twitter Addiction Paying Off – Convince & Convert http://ht.ly/2085R

  • http://twitter.com/jeromelesur/status/16452828850 Jerome Lesur

    Is Your Twitter Addiction Paying Off – Convince & Convert http://ht.ly/20867

  • http://twitter.com/twcontact/status/16452829070 TwContact

    Is Your Twitter Addiction Paying Off – Convince & Convert http://ht.ly/20868

  • http://twitter.com/nathalief/status/16453947046 Nathalie Soeteman

    Is Your Twitter Addiction Paying Off http://ht.ly/206Yq @jaybaer introduces interesting new metric: Followers per Tweet

  • http://twitter.com/jesswick/status/16454204121 Jess van Rijswick

    RT @Nathalief: Is Your Twitter Addiction Paying Off http://ht.ly/206Yq @jaybaer introduces interesting new metric: Followers per Tweet

  • http://twitter.com/gwynethmarta/status/16455120650 Marta Olszewska

    Investing a lot of time in tweeting? First, set your goals, then learn to measure your success. Great read via @jaybaer http://bit.ly/cOduMl

  • http://twitter.com/gwynethmarta/status/16455120650 Marta Olszewska

    Investing a lot of time in tweeting? First, set your goals, then learn to measure your success. Great read via @jaybaer http://bit.ly/cOduMl

  • http://twitter.com/gwynethmarta/status/16455120650 Marta Olszewska

    Investing a lot of time in tweeting? First, set your goals, then learn to measure your success. Great read via @jaybaer http://bit.ly/cOduMl

  • http://twitter.com/franckohrel/status/16455398616 Franck

    actweb: Is Your Twitter Addiction Paying Off – Convince & Convert http://ht.ly/2085R http://ow.ly/17MTD2

  • guest

    This is opening a new world to me – I hope that this can get more people from the community around my school too

  • http://twitter.com/twitter_tips/status/16462954586 Tips, Tools, Status

    Is Your Twitter Addiction Paying Off? http://j.mp/bn562h

  • http://twitter.com/marecheaumundy/status/16462987427 Marecheau

    RT @Twitter_Tips: Is Your Twitter Addiction Paying Off? http://j.mp/bn562h

  • http://twitter.com/womencoaching/status/16462993584 wendy kier

    RT @Twitter_Tips: Is Your Twitter Addiction Paying Off? http://j.mp/bn562h

  • http://twitter.com/bblc/status/16462994461 Wendy Kier

    RT @Twitter_Tips: Is Your Twitter Addiction Paying Off? http://j.mp/bn562h

  • http://twitter.com/littlewonderlee/status/16463010644 Wonder Lee

    RT @Twitter_Tips: Is Your Twitter Addiction Paying Off? http://j.mp/bn562h

  • http://twitter.com/schiffon/status/16463058388 Schiffon

    RT @jaybaer: Is Your Twitter Addiction Paying Off http://bit.ly/aoFqJH

  • http://twitter.com/cobraxcobrax/status/16463062545 Richard Peterson

    RT @Twitter_Tips: Is Your Twitter Addiction Paying Off? http://j.mp/bn562h

  • http://twitter.com/tzarimas/status/16463103759 Helen Tzarimas

    Ummm…what ? I'm not addicted. Really i'm not. RT @Twitter_Tips: Is Your Twitter Addiction Paying Off? http://j.mp/bn562h

  • http://twitter.com/xbirdee/status/16463156430 Krystal Luna

    RT @Twitter_Tips: Is Your Twitter Addiction Paying Off? http://j.mp/bn562h

  • http://twitter.com/thetweetsquaduk/status/16463162651 commander tweet

    RT @Twitter_Tips: Is Your Twitter Addiction Paying Off? http://j.mp/bn562h

  • http://twitter.com/shoukathali/status/16463180376 shoukath ali abdulla

    RT @jaybaer: Is Your Twitter Addiction Paying Off http://bit.ly/aoFqJH

  • http://twitter.com/kashishkaushik/status/16463196143 Kashish

    RT @Twitter_Tips: Is Your Twitter Addiction Paying Off? – http://j.mp/bn562h

  • http://twitter.com/reidpamela/status/16464322483 Pamela Reid

    RT @Twitter_Tips: Is Your Twitter Addiction Paying Off? http://j.mp/bn562h

  • http://twitter.com/missprpixie/status/16464357287 Melissa McGreevey

    RT @Twitter_Tips: Is Your Twitter Addiction Paying Off? http://j.mp/bn562h

  • http://twitter.com/lovingit2/status/16464954546 Linda Hutton

    RT @Twitter_Tips: Is Your Twitter Addiction Paying Off? http://j.mp/bn562h

  • http://twitter.com/techprone/status/16465214955 techprone

    Is Your Twitter Addiction Paying Off? http://j.mp/bn562h http://url4.eu/4gasU

  • http://twitter.com//status/16466053201 Tian

    Twitter_Tips: Is Your Twitter Addiction Paying Off? http://j.mp/bn562h http://ow.ly/17N2RO

  • http://twitter.com/getinsocial/status/16466562173 Get IN Social Media!

    RT @Twitter_Tips :: Twitter_Tips: Is Your Twitter Addiction Paying Off? http://j.mp/bn562h http://ow.ly/17N0UY

  • http://twitter.com/mrmartijn/status/16472460306 Martijn van Kesteren

    Is Your Twitter Addiction Paying Off – http://bit.ly/aoFqJH

  • http://twitter.com/danschawbel/status/16486877211 Dan Schawbel

    Nope RT @jaybaer Is Your Twitter Addiction Paying Off http://dld.bz/h2bF

  • http://twitter.com/nuclearmango/status/16487089606 Nuclear Mango

    RT @DanSchawbel: Nope RT @jaybaer Is Your Twitter Addiction Paying Off http://dld.bz/h2bF

  • http://twitter.com/vbalasubramani/status/16487104608 VBalasubramani

    RT @jaybaer Is Your Twitter Addiction Paying Off http://dld.bz/h2bF (@DanSchawbel)// this is what "revised tweet count" is for! :-)

  • http://twitter.com/josehuitron/status/16488417976 Jose Huitron

    Is your twitter addiction paying off? http://bit.ly/aHhH0J via @jaybaer

  • http://twitter.com/josehuitron/status/16488417976 Jose Huitron

    Is your twitter addiction paying off? http://bit.ly/aHhH0J via @jaybaer

  • http://twitter.com/justinlevy/status/16489499504 Justin Levy

    I really like this concept from @jaybaer http://bit.ly/bNWuIJ

  • http://twitter.com/justinlevy/status/16489499504 Justin Levy

    I really like this concept from @jaybaer http://bit.ly/bNWuIJ

  • http://twitter.com/justinlevy/status/16489499504 Justin Levy

    I really like this concept from @jaybaer http://bit.ly/bNWuIJ

  • http://twitter.com/justinlevy/status/16489499504 Justin Levy

    I really like this concept from @jaybaer http://bit.ly/bNWuIJ

  • http://twitter.com/lyracomm/status/16489739726 Kim McLaughlin

    Another way to measure your twitter success? RT @jaybaer: Is Your Twitter Addiction Paying Off http://bit.ly/aoFqJH

  • http://twitter.com/lyracomm/status/16489739726 Kim McLaughlin

    Another way to measure your twitter success? RT @jaybaer: Is Your Twitter Addiction Paying Off http://bit.ly/aoFqJH

  • http://twitter.com/lyracomm/status/16489739726 Kim McLaughlin

    Another way to measure your twitter success? RT @jaybaer: Is Your Twitter Addiction Paying Off http://bit.ly/aoFqJH

  • http://twitter.com/lyracomm/status/16489739726 Kim McLaughlin

    Another way to measure your twitter success? RT @jaybaer: Is Your Twitter Addiction Paying Off http://bit.ly/aoFqJH

  • http://twitter.com/jlevymedia/status/16489774459 Justin Levy

    Is Your Twitter Addiction Paying Off http://j.mp/bNWuIJ

  • http://twitter.com/jlevymedia/status/16489774459 Justin Levy

    Is Your Twitter Addiction Paying Off http://j.mp/bNWuIJ

  • http://twitter.com/jlevymedia/status/16489774459 Justin Levy

    Is Your Twitter Addiction Paying Off http://j.mp/bNWuIJ

  • http://twitter.com/jlevymedia/status/16489774459 Justin Levy

    Is Your Twitter Addiction Paying Off http://j.mp/bNWuIJ

  • http://twitter.com/reidissolare/status/16490104948 ♛Reidis Solare

    Is Your Twitter Addiction Paying Off – http://bit.ly/aoFqJH

  • http://twitter.com/derekmarkham/status/16490720328 Derek Markham

    Followers per Tweet – RT @justinlevy: I really like this concept from @jaybaer http://bit.ly/bNWuIJ

  • http://twitter.com/derekmarkham/status/16490720328 Derek Markham

    Followers per Tweet – RT @justinlevy: I really like this concept from @jaybaer http://bit.ly/bNWuIJ

  • http://twitter.com/VictorCanada Victor Canada

    Great job Jay. Just getting SM users to consider having objectives and measuring is good. For those of us who already have objectives you gave us something more to think about. When I speak on Social Media I say that Twitter is the least understood and most powerful platform for Social Media. Love your FPT metric. I also love seeing some tweets (under reactions below) where they are quoting their FPT. Looks like you've started something. Nice!

  • http://twitter.com/VictorCanada Victor Canada

    Great job Jay. Just getting SM users to consider having objectives and measuring is good. For those of us who already have objectives you gave us something more to think about. When I speak on Social Media I say that Twitter is the least understood and most powerful platform for Social Media. Love your FPT metric. I also love seeing some tweets (under reactions below) where they are quoting their FPT. Looks like you've started something. Nice!

  • http://twitter.com/rwitherell/status/16497618332 Ryan J Witherell

    RT @jaybaer: Is Your Twitter Addiction Paying Off http://bit.ly/aoFqJH

  • http://twitter.com/jpmontano/status/16497864815 John Paul Montano

    RT @CameronHerold: Is Your Twitter Addiction Paying Off http://tinyurl.com/2ft44p5

  • http://twitter.com/devsdevelopment/status/16499930190 Devon Brooks

    Is Your Twitter Addiction Paying Off? http://tinyurl.com/2ft44p5 – (Mack Collier, how he got to 20,000 followers) ( via @CameronHerold )

  • http://twitter.com/devsdevelopment/status/16499930190 Devon Brooks

    Is Your Twitter Addiction Paying Off? http://tinyurl.com/2ft44p5 – (Mack Collier, how he got to 20,000 followers) ( via @CameronHerold )

  • http://twitter.com/devsdevelopment/status/16499930190 Devon Brooks

    Is Your Twitter Addiction Paying Off? http://tinyurl.com/2ft44p5 – (Mack Collier, how he got to 20,000 followers) ( via @CameronHerold )

  • http://twitter.com/devsdevelopment/status/16499930190 Devon Brooks

    Is Your Twitter Addiction Paying Off? http://tinyurl.com/2ft44p5 – (Mack Collier, how he got to 20,000 followers) ( via @CameronHerold )

  • http://twitter.com/transfx/status/16500994144 Trans FX

    RT @justinlevy I really like this concept from @jaybaer http://bit.ly/bNWuIJ

  • Shivang

    Jay, the point you made(FPT) is no doubt relevant. But don't you think that increasing FPT means increasing the numerator part i.e it is same as increasing the number of followers. Again this leads to the question : whether we should just blindly, aimlessly go on making the followers or make followers who are potential ones i.e who are more likely to read our tweets and contribute to it in some way or the other.

  • Shivang

    Jay, the point you made(FPT) is no doubt relevant. But don't you think that increasing FPT means increasing the numerator part i.e it is same as increasing the number of followers. Again this leads to the question : whether we should just blindly, aimlessly go on making the followers or make followers who are potential ones i.e who are more likely to read our tweets and contribute to it in some way or the other.

  • http://twitter.com/azsocialmedia/status/16531537351 Arizona Social Media

    C&C Blog Post – Is Your Twitter Addiction Paying Off http://bit.ly/bMB0pv RT Please

  • http://twitter.com/espotlight/status/16544967011 Marketing

    Is Your Twitter Addiction Paying Off – http://is.gd/cVkOY

  • http://twitter.com/jeffreypjacobs/status/16546302853 Jeff Jacobs

    Is Your Twitter Addiction Paying Off? http://j.mp/bn562h http://is.gd/cUfbT

  • http://twitter.com/vesasaarinen/status/16547298849 Vesa Saarinen

    Is Your Twitter Addiction Paying Off | personal branding | Social Media Consulting – Convince & Convert http://shar.es/miDEY

  • http://twitter.com/webgraphdes/status/16559169497 Web. Graph. Design

    Is Your Twitter Addiction Paying Off – http://is.gd/cVkOY

  • http://twitter.com/webgraphdes/status/16559169497 Web. Graph. Design

    Is Your Twitter Addiction Paying Off – http://is.gd/cVkOY

  • http://twitter.com/webgraphdes/status/16559169497 Web. Graph. Design

    Is Your Twitter Addiction Paying Off – http://is.gd/cVkOY

  • http://socialbutterflyguy.com/ DJ Waldow

    Jay:

    Yikes! I'm a .36 something on the FPT ratio. Not “good” by your metrics. Then again, I look at every single new follower and tend to block about 1/3 of them. Actually, I did a mini-experiment a few months ago with 100 new followers. I can't recall the exact numbers, but I think it was about 50/30/20 (followed back/blocked/”ignored”).

    As you've stated, there is no clear “best way” or best practice or idea metric/ratio, but I do think this has some value. However, I think you'd agree that the number that matters the most is $$. If I had a FPT ratio of .00001 yet I was rolling in cash (think Scrooge McDuck – http://en.wikipedia.org/wiki/Scrooge_McDuck) it wouldn't really matter how much time I was spending on Twitter, right?

    That being said, I do think (often) if my time on Twitter is well spent. Should I be focusing more effort in other places? The answer is likely … YES! But…

    DJ Waldow
    @djwaldow

  • http://omaralam.tv/ Omar Alam

    If you are gaining something from that new fan, follower, “Like”, or sharing of your content, than that's positive. Placing a measure of pure dollars on it is something you can do, but would go against the whole essence of social media.

    And it shouldn't be anything hard or cumbersome to do, it should be the real you (person or business) connecting with others. If your goals are to bring more eyeballs to your main site(s), then just be more interesting and entertaining.

    The way I have gained client after client after client has been from really opening eyes to become transparent and letting the world know who is behind the brand/company. Which as we see is the right way.

    I guess what truly matters is how effective you are over how efficient,

  • http://omaralam.tv/ Omar Alam

    If you are gaining something from that new fan, follower, “Like”, or sharing of your content, than that's positive. Placing a measure of pure dollars on it is something you can do, but would go against the whole essence of social media.

    And it shouldn't be anything hard or cumbersome to do, it should be the real you (person or business) connecting with others. If your goals are to bring more eyeballs to your main site(s), then just be more interesting and entertaining.

    The way I have gained client after client after client has been from really opening eyes to become transparent and letting the world know who is behind the brand/company. Which as we see is the right way.

    I guess what truly matters is how effective you are over how efficient,

  • http://twitter.com/socialmktg_am/status/16578607111 Ann Marie Bland

    Is Your Twitter Addiction Paying Off http://bit.ly/aoFqJH RT @jaybaer

  • http://twitter.com/rinforsideweb/status/16584305806 Rinforside web

    Is Your Twitter Addiction Paying Off – http://bit.ly/aoFqJH #socialmedia

  • http://www.searchengineoptimisation.com Phil

    Twitter if used properly will pay you, but if adding 1000's of followers with automatic softwares, thats not going to work, we need to understand that social media require actual participation

  • http://twitter.com/bmcd67/status/16628300110 Brian McDonald

    Is Your Twitter Addiction Paying Off http://bit.ly/aO2EM0

  • http://twitter.com/karlsakas/status/16629367743 Karl Sakas

    Metric: "Followers per Tweet" RT @bmcd67: Is Your Twitter Addiction Paying Off http://bit.ly/aO2EM0

  • http://twitter.com/nlpdevon/status/16640626617 Sali Mustafic

    RT @ESpotlight: Is Your Twitter Addiction Paying Off – http://is.gd/cVkOY

  • http://www.BoddickerPerformance.com Carson Boddicker

    Jay,

    It all comes back to “why” we do what we do and at what cost. I appreciate your insight.

    Regards,
    Carson Boddicker

  • http://twitter.com/aletodi/status/16644749359 Antonio A. Todino

    ¿Tu adicción a #Twitter está dando sus frutos? http://tinyurl.com/36fkg7h

  • http://twitter.com/clientsfirstuk/status/16681420526 Clientsfirst Ltd

    RT @jaybaer: Is Your Twitter Addiction Paying Off http://bit.ly/aoFqJH

  • http://twitter.com/clientsfirstuk/status/16681420526 Clientsfirst Ltd

    RT @jaybaer: Is Your Twitter Addiction Paying Off http://bit.ly/aoFqJH

  • http://twitter.com/cereal1404/status/16682322919 Cyril During

    RT @jaybaer: Is Your Twitter Addiction Paying Off http://bit.ly/aoFqJH

  • http://twitter.com/larsv Lars Voedisch

    Interesting approach and nice metric. Best sentence for me: “Twitter usage is not an end, it’s a means to an end.” Funny to see how people are already gettign stressed looking 'just' at FPT now… just _one_ approach among others… Btw: Im a 1.9:)

  • http://twitter.com/larsv/status/16688288556 Lars Voedisch

    What's your Followers-Per-Tweet ratio? Is Your Twitter Addiction Paying Off? (via @jaybaer) http://bit.ly/aoFqJH [Mine: 1.9]

  • http://twitter.com/krisdah/status/16688805239 Kristina Kettunen

    RT @larsv: What's your Followers-Per-Tweet ratio? Is Your Twitter Addiction Paying Off? (via @jaybaer) http://bit.ly/aoFqJH [Mine: 1.9]

  • http://twitter.com/pkelly80/status/16689299890 Patrick Kelly

    Measure Twitter usage efficiency by Followers Per Tweet (FPT) Another great read by Jay Baer http://cot.ag/crvEwh

  • http://twitter.com/exacttargetuk/status/16689300528 ExactTarget Global

    Measure Twitter usage efficiency by Followers Per Tweet (FPT) Another great read by Jay Baer http://cot.ag/crvEwh

  • http://twitter.com/tabithaedwards/status/16707274000 Tabitha Edwards

    Is Your Twitter Addiction Paying Off? http://bit.ly/aBAQHQ

  • http://twitter.com/brightmatrix/status/16709811414 Mike Zavarello

    Interesting post on tweet efficiency –> RT @jaybaer: Is Your Twitter Addiction Paying Off? http://su.pr/1AOkZb – I've 0.06 followers/tweet

  • http://twitter.com/brightmatrix/status/16709811414 Mike Zavarello

    Interesting post on tweet efficiency –> RT @jaybaer: Is Your Twitter Addiction Paying Off? http://su.pr/1AOkZb – I've 0.06 followers/tweet

  • http://twitter.com/mikeeadams/status/16728783934 Mike Adams

    Is Your Twitter Addiction Paying Off? (Convince & Convert Blog): http://ow.ly/21bUk #twitter #socialmedia

  • http://twitter.com/marketermikee/status/16784768283 Mike Ellis

    Is Your Twitter Addiction Paying Off? http://j.mp/bn562h

  • http://twitter.com/doireannniriada/status/16794111254 Doireann Ni Riada

    RT @MarketerMikeE: Is Your Twitter Addiction Paying Off? http://j.mp/bn562h

  • http://twitter.com/ldiomede/status/16795430722 Lisa Diomede

    A super thought-provoking post from @jaybaer: Is Your Twitter Addiction Paying Off? Convince & Convert http://bit.ly/cosAKI #marketing #b2b

  • http://twitter.com/assuranceagency/status/16800213508 Assurance

    RT @ldiomede RT @jaybaer: Is Your Twitter Addiction Paying Off? Convince & Convert http://bit.ly/cosAKI #marketing #b2b

  • http://twitter.com/erob1/status/16935109791 Evan E. Roberts
  • http://twitter.com/socialologist/status/16943356605 Stephanie Schwab

  • http://twitter.com/btdirectories/status/16979836268 BTCustomerstreet

    http://bit.ly/9VUzcJ – Have a read – Is Your Twitter Addiction Paying Off #BTCustomerstreet

  • http://twitter.com/bengtwendel/status/17028047272 Bengt Wendel

  • http://twitter.com/bengtwendel/status/17028047272 Bengt Wendel

  • http://twitter.com/dorothydalton/status/17029815281 Dorothy Dalton

    Interesting read. RT @BengtWendel: Is Your Twitter Addiction Paying Off by @jaybaer http://bit.ly/d8VXYV

  • http://twitter.com/socialnicole/status/17112397110 Nicole Harrison

  • http://twitter.com/btdirectories/status/17204512373 BTCustomerstreet

    Is Your Twitter Addiction Paying Off – http://bit.ly/9VUzcJ #BTCustomerstreet

  • http://twitter.com/btdirectories/status/17204512373 BTCustomerstreet

    Is Your Twitter Addiction Paying Off – http://bit.ly/9VUzcJ #BTCustomerstreet

  • http://twitter.com/djdig/status/17576672011 Danielle Kempe

    RT @jaybaer: Is Your Twitter Addiction Paying Off http://bit.ly/aoFqJH

  • http://twitter.com/brightmatrix/status/21412855332 Mike Zavarello

    @techguerilla It's a new "tool" to measure how efficiently you tweet. Reminds me of @jaybear Twitter obsession article – http://ow.ly/2qNfb

  • Pingback: Top 250 Blog Posts – Advertising, Marketing, Digital, Media & PR | Spotlight Ideas

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  • http://lovable-marketing.com/ Maël Roth

    I don’t have that mus followers but I’ve been tweeting on a regular basis for only a year or so. Therefore I thought maybe the best way to figure out if my tweets are interesting for twitter users is to have a look at the FPT ratio and it amounts to roughly 30. I found this article via search because I wanted to know if anybody uses this metric as well ^^

    I think it makes perfect sense :-)