Why You’re the Key to Social Media Success
- June 22nd, 2010 | Written By: Jay Baer
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The biggest obstacle standing in the way of companies’ embrace of social media isn’t the tools, or measurement confusion, or even being able to make the time to do it day-to-day. The biggest obstacle is corporate culture. New research from White Horse of 104 companies found that in 86% of companies, executives are not using [...]
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Crushing the Myth of B2B Social Media
- December 27th, 2009 | Written By: Jay Baer
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In nearly every speech or Webinar I conduct, someone in the audience asks “But all this social media stuff doesn’t apply to B2B right?” Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer [...]
Tagged as: B2B social media, marketingprofs, social media, social media research, social media strategy
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Give Them Something to Talk About
- November 5th, 2009 | Written By: Jay Baer
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Last week, I spent a few days in Calgary with my clients at AdFarm, the largest agriculture-focused communications agency in North America. In addition to the single best room I have ever spoken in (see photo), I learned a lot from the good folks at AdFarm. Every Company Will Be Social Every company, regardless of [...]
Tagged as: AdFarm, B2B social media, social media, social media content creation, Social Media Marketing, social media monitoring, social media strategy
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11 Timely Social Media Takeaways
- August 11th, 2009 | Written By: Jay Baer
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Thanks very much for your support of Convince & Convert while I was on vacation in Denmark and Norway. I really appreciate the readership, tweets, and comments about the fantastic guest posts that ran during my absence. Great job by the excellent team of guest bloggers. It just goes to show, Convince & Convert isn’t [...]
Tagged as: B2B social media, small business social media, social media, Social Media Marketing, social media strategy, social networking
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