Crushing the Myth of B2B Social Media

In nearly every speech or Webinar I conduct, someone in the audience asks “But all this social media stuff doesn’t apply to B2B right?”
Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer [...]

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Give Them Something to Talk About

Last week, I spent a few days in Calgary with my clients at AdFarm, the largest agriculture-focused communications agency in North America. In addition to the single best room I have ever spoken in (see photo), I learned a lot from the good folks at AdFarm.
Every Company Will Be Social
Every company, regardless of type [...]

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11 Timely Social Media Takeaways

Thanks very much for your support of Convince & Convert while I was on vacation in Denmark and Norway.
I really appreciate the readership, tweets, and comments about the fantastic guest posts that ran during my absence. Great job by the excellent team of guest bloggers. It just goes to show, Convince & Convert isn’t about [...]

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