As social media marketing reaches maturity, it’s time for B2B companies to take the plunge and make social a key part of their strategy.
Think Facebook advertising is only for B2C businesses? Think again. Facebook can be a powerful source of lead generation for B2B, too.
Consumer brands spent the early years of the social boom using campaigns to collect likes, create conversation, and distribute coupons. Meanwhile, B2B marketers sat on […]