Using intrigue to drive traffic to your post is one method of encouraging visitors. But, having the ability to write catchy titles is not going to help you grow the responsive audience you need. Here are four ways to create compelling content that will cause your target audience to take action.
In this edition of Blog Rescue, we look at an issue that’s behind many, many business blogs: the challenge of limited resources and the need to get employees beyond the marketing team to contribute.
As a marketing director or manager, it’s your job to create an opportunity in your executives’ very busy lives to meaningfully contribute to the marketing strategy you know will work. Here’s how.
Jay Baer analyzes new social media statistics from Social Media Examiner including new data on social media tools and social media usage.
If you’re reading this blog, it means that you’re doing a lot right. Your company, brand or client is already on all relevant social media platforms. You’re thinking in terms of editorial calendars and themes. You develop contests and offer your audience Youtility. You’ve got a robust digital presence with eye-catching videos, maybe even a […]
These days, just about everyone has their own blog. With an estimated 2 million blog posts being posted online every single day (I know, crazy right!?), knowing the secrets of creating a killer blog post is more important than ever if you truly want your blog to be successful. It doesn’t matter what industry you’re […]
When my daughter turned two, the only people that showed up to eat birthday cake at the party were immediate family members – mom, dad and her big brother, Adam. Why? Because we didn’t send out invitations or put any effort into getting guests to show up. While this may be perfectly fine for a family event […]
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the demise of Google Reader and how it’s overblown. Back From Australia Yes, we’re returning to a weekly schedule of Baer Facts videos. I had to miss a couple weeks while doing a series of speaking engagements in Sydney that […]
Web marketing isn’t a solo endeavor. In fact, the entire goal is connectedness: businesses to prospects, brands to brand advocates, people to people. If you have a blog, you can start connecting from the very beginning. Here’s a blogger collaboration guide to get you started: Note: If you’re already doing some blogger collaboration, check your […]
Writing solid content is only one piece of the puzzle when it comes to marketing a successful blog. It’s important to advantage of search engines by building link equity, flattening your blog, and using other SEO tactics to make sure your content is getting the attention it deserves. These seven SEO tips can play a […]
Content marketing works and brands everywhere are getting on board, writing, editing and posting fresh content. That’s nice. But for most bloggers, ideas for post come along almost randomly. Inspiration strikes and something gets written. But was it what the audience needed? Does it relate to other content? …or is it just another post within […]
Soon, you’ll be seeing an all-new version of Convince & Convert. It’s undergoing a full makeover, led by the amazing Rafal Tomal from Copyblogger Media. We’re of course staying with the Genesis Framework that provides enormous customization capabilities with unmatched ease-of-use. Here’s an almost-ready preview: The design is based on the new Streamline child theme […]