Mobile will Take Social Beyond Broadcasting

Tyson Foods

Susan Beebe, Manager of Social Media and Online Communities at Tyson Foods, joins the Social Pros Podcast this week to discuss philanthropy in social media, how mobile is helpful for both brands and customers, and how she got started in social media from a uniquely legal and IT background. Please Support Our Sponsors Huge thanks to our […]

Content Marketing

[Infographic] The Secrets of a Killer Blog Post

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These days, just about everyone has their own blog. With an estimated 2 million blog posts being posted online every single day (I know, crazy right!?), knowing the secrets of creating a killer blog post is more important than ever if you truly want your blog to be successful. It doesn’t matter what industry you’re […]

Do You Know When to Create and When to Curate?

Paul Haskell on Social Pros Podcast

Paul Haskell, Social Media and Content Marketer at Omaha Steaks, joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. Read on for some of the highlights and tweetable moments, or listen to the full podcast. […]

The Magic of Ignorance: Knowing What You Don’t Know

Joe Jaffe, Evol8tion

Joseph Jaffe, founder of Evol8tion and author of Flip the Funnel: How to Use Existing Customers to Gain New Ones and the forthcoming book Z.E.R.O.: Zero Paid Media as the New Marketing Model, joins the Social Pros Podcast this week to discuss the two types of entrepreneurs, the idea behind his revolutionary startup, and how Kickstarter […]

Improving Family Life, One Blog Post at a Time

Michael Stelzner, Social Media Examiner

Michael Stelzner, founder of Social Media Examiner and My Kids’ Adventures, join the Social Pros Podcast this week to discuss starting over (but not quite from scratch), paying careful attention to where your followers are sharing your content, and staying top of mind for people every single day. Read on for some of the highlights […]

Get Happy: Putting Yourself into Your Brand’s Personality

Ladies of Happy Bitch Wine

Debbie Gioquindo and Keryl Pesce, co-founders of Happy Bitch Wines, join the Social Pros Podcast this week to discuss the powerful story behind their brand’s origins, the crowdsourcing approach that helped their business bloom, and some wacky giveaways that have earned them some well-deserved attention. Read on for some of the highlights and tweetable moments, […]

Using Social to Put the “Culture” back in “Agriculture”

Jamie Vander Molen @jamie_vm and Ray Prock @rayprock

Jamie van der Molen, Community Manager at Dairy Management Inc., and Ray Prock, Board Member at Dairy Management Inc. and real live farmer, join the Social Pros Podcast this week to discuss the growing and powerful presence of the agriculture industry in social media, humanizing the dairy industry, and how America feeds its families. Read […]

How to Cut Out Advertising in Favor of Inbound Marketing

Dan Moyle, Amerifirst

Dan Moyle, inbound marketing evangelist at Amerifirst, joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Read on for some of the highlights and tweetable moments, or listen to the full podcast. […]

Behind the Curtain of a Sports Social Media Giant

Bryan Srabian

Bryan Srabian, Director of Social Media for the San Francisco Giants, joins the Social Pros Podcast this week to discuss dedicating a physical space to social, basing an editorial calendar on the baseball game schedule, and how to handle rivalries in the Twittersphere. Read on for some of the highlights and tweetable moments, or listen […]

The Best Job in Social Media

Charlie Kautz

Charlie Kautz, Content Marketer at TaylorMade Golf, joins the Social Pros Podcast this week to discuss delivering fresh story-telling content across several platforms every week, following the PGA Tour around the country, and what it’s like having the best job in social media. Read on for some of the highlights and tweetable moments, or listen […]

How to Maintain Your Brand’s Authentic Voice

Brooks Thomas @brooksethomas

Brooks Thomas, Communications Specialist at Southwest, joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Read on for some of the highlights and tweetable moments, or listen to the […]

How to Take Charge of Your Personal Brand

Dorie Clark

Dorie Clark, Forbes contributor and author of Reinventing You, joins the Social Pros Podcast this week to discuss avoiding being pigeonholed in your current job, how to make a career change organically that will make sense, and accurately representing yourself in your personal brand. Read on for some of the highlights and tweetable moments, or listen to […]