Are You Taking Social Media Shortcuts?
- March 9th, 2010 | Written By: Jay Baer
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Are you treating social media like a checklist?
A recent study by Econsultancy called “The Value of Social Media” shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts.
And while I don’t have any issues with those sites (in fact I wrote about Facebook marketing in-depth [...]
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Diane Hessan – The Twitter 20 Interview About Brand Communities
- December 1st, 2009 | Written By: Jay Baer
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Diane Hessan knows the wisdom of crowds first-hand. As the CEO of Communispace, a fast-growing major player in the brand community creation and management industry, she’s helped drive consumer insight and product innovation for dozens of Fortune 100 companies. Co-author of the book Customer Centered Growth, Diane was recently named Entrepreneur of the Year by [...]
Tagged as: brand communities, brand community, Communispace, community management, Diane Hessan, social media, twitter, Twitter 20, twitter interview, twt20
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More Is More – A Social Media Case Study
- November 19th, 2009 | Written By: Jay Baer
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The last in a 3-part series this week on social media case studies.
Sometimes, your customers should be the star of your social media show, not the brand.
Such is the case for Spellbinders Paper Arts, a five year-old manufacturer of tools for the paper crafting enthusiast. If you’re looking to create the all-time greatest holiday card [...]
Tagged as: blogging, brand communities, social media, social media case studies, social media case study, Social Media Marketing, social media ROI, social media strategy, Spellbinders
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The Geometry of Social Media – Why Triangles Rule
- November 11th, 2009 | Written By: Jay Baer
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Whether it’s your Facebook page, your blog, your Linkedin group, or your private brand community, your social media home base operates like a sports bar.
You first go to a sports bar for the amenities. The TVs. The food. The beer selection. But you return again and again not for the elements that brought you initially, [...]
Tagged as: brand communities, customer relationships, geometry of social media, social media, Social Media Marketing, social media strategy
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33 Hot Social Media and Digital Marketing Tips (and 8 Killer Quotes)
- October 23rd, 2009 | Written By: Jay Baer
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Just finished up the MarketingProfs Digital Marketing Mixer in Chicago. Another great event filled with excellent content and smart attendees.
I was a Mixologist for the event, along with Stephanie Miller from Return Path, Michael Brito from Intel, and Beth Harte from MarketingProfs. Our job was to attend conference sessions, take notes, and then wrap up [...]
Tagged as: Beth Harte, brand communities, digital marketing mixer, email marketing, landing pages, marketingprofs, michael brito, mixologist, search marketing, social media, Social Media Marketing, social media tips, stephanie miller
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Brand Community Managers Take Heed of “Managing Online Forums”
- October 7th, 2009 | Written By: Jay Baer
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Patrick O’Keefe knows more about online forums than you do.
In fact, he may know more about forums and message boards than anyone out there, as evidenced by his extremely useful book “Managing Online Forums“
The level of detail in this book is startling, with a glossary, and an entire section of templates that you can use [...]
Tagged as: brand communities, brand community, community manager, ifroggy, managing online forums, online forums, patrick o'keefe
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When the Face of Your Brand Goes Splitsville
- September 15th, 2009 | Written By: Jay Baer
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Are you putting all your eggs in the basket of a single person?
I talk a lot about social media being about people, not logos. And as more and more communities find success by emphasizing their humanity, the sensibility of that approach is taking root.
But without fail, every time I speak about humanization and social media [...]
Tagged as: brand communities, humanization, people not logos, scott monty, social media, social media operations, social media strategy
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Social Media Excellence and a Side of Fries
- August 25th, 2009 | Written By: Jay Baer
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Mary is awesome!! She is always smiling, has a great attitude, has a kind word to say and makes you feel special. I am a big Mary fan.
- posted by Dora Yee Kwok on the “I Love Mary @ McDonalds/Chandler” Facebook group
Mary Moss may be the most successful headset-wearing brand ambassador in the country. She’s [...]
Tagged as: brand communities, facebook, mary ross, movements, social media
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Audit Your Intellectual Capital – 7 Ways to Find Your Stories
- July 27th, 2009 | Written By: sosnow
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Guest post by Elizabeth Sosnow (@elizabethsosnow), Managing Director of BlissPR, a New York City based public relations firm. She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries.
Boy gets girl. Boy loses girl. Boy slips on banana peel, [...]
Tagged as: Bliss PR, brand communities, Elizabeth Sosnow, intellectual capital audit, social media stories, social media strategy, stories, storytelling, thought leadership
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Crowdsourcing Your Dog Food
- July 2nd, 2009 | Written By: Jay Baer
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One of the most overlooked benefits of building or facilitating an online community around your brand is the market research opportunities. Your brand community – even if nascent and emerging – consists of hundreds or thousands of customers that are familiar enough with your company (and care enough about it) to self-identify as a fan/friend/member. [...]
Tagged as: brand communities, del monte, market research, snausages, social media, social media research
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