YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Social Pros Podcast 0  |  Add Yours

Why 4.5 Million TV Lovers Voluntarily Became Zombies

Kenny Miller, CEO of KMco, joins the Social Pros Podcast this week to discuss his smash hit app Dead Yourself, the success of content engagement with a platform that customizes photographs, and how to empower consumers with creativity while giving them a safety net so they can’t fail. Read on for some of the highlights [...]

Continue Reading
Social Pros Podcast 2  |  Add Yours

How Scotts Uses Social Media for Maximum Customer Support

  Beth Dockins, Director of Customer Service for Scott’s Miracle-Gro, joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners. Read on for some of the highlights [...]

Continue Reading
Social Pros Podcast 0  |  Add Yours

How to Maintain Your Brand’s Authentic Voice

Brooks Thomas, Communications Specialist at Southwest, joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Read on for some of the highlights and tweetable moments, or listen to the [...]

Continue Reading
Social Pros Podcast 3  |  Add Yours

How to Find Your Social Voice and Help Others Do the Same

Michele Wingate, Social Media Manager for American Family Insurance, joins the Social Pros Podcast this week todiscuss building lasting relationships on social media, complying with federal marketing regulations, and developing an internal community to support employees in social media. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our [...]

Continue Reading
Social Pros Podcast 1  |  Add Yours

Is Your Brand Socially Agile?

Andy White, Senior Manager of Social Media Marketing at M80 and creative genius behind Audi‘s social media strategy, joins the Social Pros Podcast this week to discuss the importance of brand trust in a social media team, the thought process behind the successful #WantAnR8 campaign, and how Audi’s social agility lets him get things done. Read on for [...]

Continue Reading
Social Pros Podcast 1  |  Add Yours

How to Derive Inspiration from an Active Fan Base

Jessica Gioglio, Public Relations and Social Media Manager at Dunkin’ Donuts, joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts. Read on for some of the [...]

Continue Reading
Social Pros Podcast 1  |  Add Yours

Leveraging Your Company’s Internal Power for Good Social

Sonny Gill, Social Media Manager at U.S. Cellular, joins the Social Pros Podcast this week to discuss social media strategy on the regional level, competing with the big dogs, and maintaining a level of excellent customer service using social and traditional strategies side by side. Read on for some of the highlights and tweetable moments, or listen to [...]

Continue Reading
brand communities 9  |  Add Yours

How to Be the Architect of a Passionate Community

Recently, I was lucky enough to give a talk at Syracuse University during their #140cuse conference on building cause-passionate armies. The talk was well received and mainly focused on how we can utilize the communication tools we have today to inspire change and social good around the world. Since that talk though, I’ve started thinking [...]

Continue Reading
facebook 47  |  Add Yours

Measuring Facebook Fan Engagement Beyond the Like

Guest post from Matt Simpson, interactive marketing director for Bulbstorm. Bulbstorm executes campaigns for brands seeking to create passionate bonds with consumers. Not long ago, the ultimate measure of a successful Facebook promotion was fan growth. That was sooooo 2010. Fan growth is simply not enough. Disagree? Throw out a sweepstakes app, dangle a free [...]

Continue Reading
brand communities 18  |  Add Yours

5 Tips for Using Facebook’s Moderation Blocklist

Guest post from Jessica Carlson, a social media manager at Off Madison Ave who specializes in building social communities that create brand loyalists and garner key insights. “Censorship reflects society’s lack of confidence in itself.” -Potter Stewart Facebook recently released a Moderation Blocklist, a functionality that allows Page administrators to set parameters around certain keywords, [...]

Continue Reading