This research reveals just how dominant the Facebook ecosystem has become in marketers’ paid social amplification budgets.
While some feel Instagram’s new logo design is a step in the wrong direction, the neuro-design at work suggests otherwise.
To leverage Instagram’s new algorithmic feed to your advantage, you’ll need to master creating content that inspires engagement.
The possibility of an algorithmic Instagram feed means social media marketers will soon need to work harder to stay relevant.
President Obama makes waves with his State of the Union address while all the car talk you can imagine emerges from Detroit, with visuals being the primary sharing media for NAIAS.
These tricks of the trade will give your Instagram account the boost it needs to engage your community and grow your audience.
Ford’s latest Instagram campaign warns fans against “liking and driving,” using a series of simple yet powerful images.
Instagram is a natural home for visually-oriented brands, but how can other industries get in on the action? Capital One has figured it out.
Forever 21 wanted to create a social media experience capable of reaching fans all over the world. They found it with the Thread Screen.
Facebook. Instagram. Pinterest. Snapchat. Twitter (sometimes). Google + (RIP?). Houzz. Tinder. They all prominently feature photos from YOU as their primary streams of content. Hundreds of millions of photos are posted to social networks every day. So why do so many of them suck? I have three theories: 1. The […]
Instagram has more users than ever before. Is your content reaching them? Run these six tests to see how your Instagram content is performing.
How do you define nostalgia? It’s unique to everyone, but there is one thing that’s common to us all: It has a sensory trigger that brings back memories of unfettered happiness. Use these three tactics to incorporate feelings of nostalgia in your every day marketing and advertising efforts.
What’s happening right now in the visual content space is eerily similar to what happened with Big Data. Marketers are facing two—seemingly contradictory—problems: Not enough visual content and too much visual content. Here’s how content marketers can overcome this “content canyon” and strike the right balance with consumers.
This week, Instagram unveiled its newest project Hyperlapse, an app designed to capture high-quality time lapse videos in an easy to use format. Wondering how you can tap into Hyperlapse? Check out five examples of how it’s currently being used as a social media storytelling tool.
To cast the final member of Season 13, Project Runway launched a Runway Redemption social media campaign on Instagram where fans could vote for their favorite of three aspiring designers. This campaign reached over three million people and garnered over 34,000 votes.