Facebook. Instagram. Pinterest. Snapchat. Twitter (sometimes). Google + (RIP?). Houzz. Tinder. They all prominently feature photos from YOU as their primary streams of content. Hundreds of millions of photos are posted to social networks every day. So why do so many of them suck? I have three theories: 1. The disposable nature of social imagery. […]
What’s happening right now in the visual content space is eerily similar to what happened with Big Data. Marketers are facing two—seemingly contradictory—problems: Not enough visual content and too much visual content. Here’s how content marketers can overcome this “content canyon” and strike the right balance with consumers.
For big players and up-and-coming brands alike, it doesn’t matter how creative your advertising is. If you don’t take the time to tailor your message to the right consumer, it will get lost in the noise. To get on this year’s lucrative back-to-school shopping list, you need to tap into the power of flawlessly targeted social media campaigns and customer-specific messaging.
Something old and something new is a great philosophy with which to power an awesome outreach marketing strategy. Hollywood Branded hit that nail on the head with a project they recently did for their client, PassionRoses. Hollywood Branded used a more traditional marketing tactic—working with a celebrity—and morphed their strategy to fit snugly with the […]
There has been a ton of conversation around Facebook’s declining organic reach for businesses. I wrote about it recently in a very popular post on this blog. Continuing the conversation, my brilliant friend and collaborator Robert Rose from Content Marketing Institute wanted to get some thinking about Facebook from a few colleagues, so he asked […]
We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014. Similar to how people grow relationships with each other, visual storytelling offers companies […]
Inspired by the rise of mobile and tablet viewership, the BBC is experimenting with a new initiative on Instagram called Instafax, where news clips are featured in 15-second video formats. From the content created, to the positioning and community involvement, the effort is both interesting and noteworthy for both companies and news outlets. Announced on […]
Just when you thought snapping and sharing photos on Instagram couldn’t get any more addictive, a creative new project out of London is making waves for bringing the platform’s beloved attributes into the read world. Called “Real-Life Instagram,” artist Bruno Ribeiro has placed cardboard cutouts resembling Instagram’s photo frame complete with filters alongside some of […]
In an age where the hashtags like #travel, #travelgram, #traveling and #travelingram have millions of posts on Instagram (and counting!), it’s not all that surprising that an entrepreneurial hotel chain would attempt to cater to people’s snap happy travel preferences. Case and point – the world’s first “Instagram Hotel.” Located in Sydney, Australia, the 1888 […]