Jason Falls is the Senior Vice President of Digital Strategy (& Director of Bourbon Integration) at Elasticity, a digital marketing and public relations firm. Think digital-era Don Draper (especially with the bourbon). Jason produces a ton of content, not only for clients, but he also has two books of his own.
You can’t calculate social media ROI without spending time figuring out your true costs. Here’s an easy to know what it’s really costing you to send that Facebook update.
My friend Marcus Sheridan wrote a very forthright blog post (as is his custom) recently called “8 People That Dramatically Impacted My Life in 2013.” […]