Convince and Convert Blog: Social Media Strategy and Social Media Consulting

Ann Handley – The Twitter 20 Interview about Social Media, Content and Journalism

December 17th, 2008 | Written By: Jay Baer
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Ann Handley is kinda busy. She’s the Chief Content Officer of Marketing Profs, crack editorial overlord of Marketing Profs’ Daily Fix blog, contributor to the Huffington Post, author of the Annarchy blog, and a mother. She also co-founded the digital marketing portal ClickZ. In addition to her lengthy resume, she’s truly one of the best [...]

Tagged as: Ann Handley, blogs, ClickZ, conversation marketing, corporate blogging, marketing profs, social media, Social Media Marketing, twinterview, twitter, Twitter 20, twitter interview

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My Mom Thinks Chris Brogan Plays Hockey

November 12th, 2008 | Written By: Jay Baer
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I saw my mom the other day. She’s a pretty hip lady for 64. She was a high school teacher for about 30 years, and was always a student fave. Stylish. Knew the music. Knew the scene. Thought Patrick Swayze was hot. Now, in her semi-retirement, she’s the editor for an online-only newspaper. She takes [...]

Tagged as: bloggers, brent spore, chris brogan, chris penn, conversation marketing, dave fleet, digital mixer, evo terra, marketing conference, marketing profs, podcamp, social media, Social Media Marketing, word of mouth

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Scott Monty – The Twitter 20 Twinterview about Social Media at Ford

October 24th, 2008 | Written By: Jay Baer
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Live from Marketing Profs Digital Mixer Scott Monty, the head of social media for Ford, participated in a Twitter 20 interview on October 23 and answered a wide range of questions about social media at big companies, and his ideas for the future of conversation marketing. Scott and myself and 248 other lucky folks were [...]

Tagged as: automakers, blogs, car shoppers, conversation marketing, corporate blogging, marketing profs, marketing tactics, online conversation, online reputation management, social media, social networking, twinterview, Twitter 20, word of mouth

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15 Email Statistics That Are Shaping The Future

October 22nd, 2008 | Written By: Jay Baer
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I just finished an invigorating panel discussion at the Marketing Profs Digital Marketing Mixer. Moderated by Aaron Kahlow from Online Marketing Summit, the session was titled “What Your Customers Really Think of Your Email Program.” (click here for the presentation at Slideshare) I was joined on the panel by Katrina Anderson of iPost, and Annie [...]

Tagged as: email deliverability, email design, email layout, email marketing, email promotion, email testing and optimization, marketing conference, marketing profs, transactional email

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Pre-Conference Guide: Marketing Profs Digital Marketing Mixer

October 14th, 2008 | Written By: Jay Baer
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Headed to Scottsdale for the Marketing Profs Digital Marketing Mixer? I wrote a guide with everything you need to know - from an Arizona resident. Tips, tricks, booze, and the whole scoop. I’ll be speaking on the “What Email Subscribers Really Want” panel Wednesday, October 22 at 9am. See you soon, jason baer Download Marketing [...]

Tagged as: conference guide, marketing conference, marketing profs

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