Social Media Research

The Surprising Places Marketers Plan to Increase Budgets in 2014

2014 state of marketing

Marketers are evidently enthusiastic heading into 2014….about everything. A fascinating new study was released this morning from Salesforce ExactTarget Marketing Cloud (a client of Convince & Convert). Called 2014 State of Marketing, insights from over 2,500 global marketers, the report is full of data about marketers’ outlook and plans for the coming year. Several interesting […]

Digital Marketing, Social Media Measurement, Social Media Strategy, Campaign Testing and Optimization, Social Media Marketing, Social Media ROI

Think Bottom Line, Not Top Line, on Social Media ROI


There’s been a lot of conversation lately about social media ROI but the hand-wringing about it is totally misplaced. True ROI (return on investment) calculations are possible in cause/effect marketing scenarios where you can isolate tactics and variables to determine incremental revenue generated. Today, the only marketing programs that can semi-reliably generate “real” ROI calculations are SEO, […]

Social Media Case Studies, Social Media Strategy, Social Media Marketing, Twitter Top 20 Interviews

Scott Monty – The Twitter 20 Twinterview about Social Media at Ford

Photo by Doug Haslam

Live from Marketing Profs Digital Mixer Scott Monty, the head of social media for Ford, participated in a Twitter 20 interview on October 23 and answered a wide range of questions about social media at big companies, and his ideas for the future of conversation marketing. Scott and myself and 248 other lucky folks were […]

Digital Marketing, Social Media Strategy, Digital Media, Email Marketing Advice, Integrated Marketing and Media, Internet Advertising, Search Marketing Advice

NHL Misses Net in New Campaign – Where’s Social Media?


The National Hockey League has rolled out a series of compelling TV spots featuring some of the game’s biggest stars. And while the new commercials – with a theme of “Is This The Year?” will run nationally on Canadian broadcast and U.S. cable television, like so many campaigns, it’s being forced to go it alone. How […]

Digital Marketing, Social Media Strategy, Digital Media, Integrated Marketing and Media, Social Media Marketing

A Conversation, Not a Monologue – Digital Marketing for Colleges


I just finished giving a speech at the western region meeting of the National Council for Marketing & Public Relations in Sedona, Arizona.  NCMPR is the association of community and technical college marketers. A really interesting group that needs to harness social media and work with prospective students on an individual, relevant, highly personal basis.  […]

Digital Marketing

Is Digital Marketing Killing Magazine Ads?


A report last week by the Publishers Information Bureau found that advertising pages in the nation’s magazines declined by 7.4% compared to the first half of 2007.  With the stock market down by about 20%, and house prices down at least that much in some parts of the country, a 7% dip in magazine ads […]