YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Digital Media 10  |  Add Yours

Brands Must be Social Media Selfish

Are you protecting your social media brand? I was followed on Twitter last night by @trynetflixfree As a long-time Netflix member, I clicked the link to determine whether I should follow back. Much to my surprise, @trynetflixfree is a Netflix affiliate, trying to drive new subscribers via banal appeals on Twitter. I don’t begrudge the [...]

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Integrated Marketing and Media 6  |  Add Yours

4 Critical Steps for Marketing in a Recession (video)

Greetings. I’ve put together another video blog post, this time on a subject that’s on everyone’s mind: How to Market in a Recession. Do you believe?

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Campaign Testing and Optimization 15  |  Add Yours

Think Bottom Line, Not Top Line, on Social Media ROI

There’s been a lot of conversation lately about social media ROI but the hand-wringing about it is totally misplaced. True ROI (return on investment) calculations are possible in cause/effect marketing scenarios where you can isolate tactics and variables to determine incremental revenue generated. Today, the only marketing programs that can semi-reliably generate “real” ROI calculations are SEO, [...]

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Email Marketing Advice 7  |  Add Yours
Social Media Marketing 18  |  Add Yours

Scott Monty – The Twitter 20 Twinterview about Social Media at Ford

Live from Marketing Profs Digital Mixer Scott Monty, the head of social media for Ford, participated in a Twitter 20 interview on October 23 and answered a wide range of questions about social media at big companies, and his ideas for the future of conversation marketing. Scott and myself and 248 other lucky folks were [...]

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Digital Media 10  |  Add Yours

NHL Misses Net in New Campaign – Where’s Social Media?

The National Hockey League has rolled out a series of compelling TV spots featuring some of the game’s biggest stars. And while the new commercials – with a theme of “Is This The Year?” will run nationally on Canadian broadcast and U.S. cable television, like so many campaigns, it’s being forced to go it alone. How [...]

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Digital Media 17  |  Add Yours

A Conversation, Not a Monologue – Digital Marketing for Colleges

I just finished giving a speech at the western region meeting of the National Council for Marketing & Public Relations in Sedona, Arizona.  NCMPR is the association of community and technical college marketers. A really interesting group that needs to harness social media and work with prospective students on an individual, relevant, highly personal basis.  [...]

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Agency Promotion 16  |  Add Yours

3 Reasons David Lee Roth is a Bad Internet Marketer

I am of a vintage that was shaped by Van Halen’s album (actually a cassette for me) 1984. With Jump, Panama, and Hot for Teacher (a video that joins “Hungry Like the Wolf” in my early teen pantheon), this was a truly epic record – highlighted by David Lee Roth’s bad boy caterwauling.    And [...]

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Campaign Testing and Optimization 3  |  Add Yours

The Official Toothpaste of Social Media

Will the Crest Weekly Toothpaste Launch Work? In a sign that the guys who control ad budgets are getting the value of interactive advertising faster than the agencies that place it, P&G announced recently that they are introducing their new Crest Weekly toothpaste almost entirely through the blogosphere. Samples of Crest Weekly were sent to [...]

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Campaign Testing and Optimization 5  |  Add Yours

Agencies Need to be Testing Landing Pages

Average length of stay on a Web site is approximately 2 minutes and 30 seconds overall. Approximate length of stay by visitors coming from search is about 10 seconds. Why the difference? Search users are less likely to know your company and its attributes in advance, and they know there are several other options available [...]

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