How do you reach a generation that wants its media à la carte and on-the-go? Learn how millennials are consuming your content.
Millennials and live video will force companies to embrace documentary-style communication in 2017—next year’s big marketing trend, says Jay Baer.
A new mobile campaign from cosmetic company Shiseido serves up personalized visuals to users brave enough to give their phone a smooch.
Now’s the time to begin shifting your content strategy to accommodate the tech-savvy, information-hungry digital natives of Generation Z.
In its latest social media campaign, Sprite teamed up with Brazil’s biggest Snapchat stars, attracting millions of views in mere days.
Age can be a major factor in consumer behavior, but if your marketing is fixated on millennials, consider a new audience: market mavens.
Organic Valley departs from it’s usual approach to marketing in its hilarious and unexpected “Save the Bros” campaign.
As Millennials begin to dominate the workforce, traditional business values begin to change. What new values will take precedence?
Web services giant Sapient recently fielded a national online digital marketing survey of more than 200 chief marketing officers (CMOs) and senior marketers responsible for managing digital budgets (among other things). Survey respondents were asked about the top qualities they sought in their advertising and marketing agencies in the coming year. Sapient’s Top 10 Wish […]