How to Track Mobile App Conversions

How to Track Mobile App Conversions

Creating a mobile app is only the beginning of a successful app strategy. It’s important to understand where users are coming from and how they’re behaving on your app. Use these tips to track mobile conversions and measure the effectiveness of your mobile applications.


5 Ways to Increase Mobile Conversion Rates


Have you tried using QR codes, SMS, or NFC to increase mobile traffic, but are noticing little to no mobile conversions? You aren’t alone! If your website is not mobile friendly, you will be lucky to see any conversions. That’s no surprise. However, what is surprising are the studies that have come out recently that […]


Why Apps May Become More Important Than Your Website


In this “Polar Vortex” edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about this transitive postulate: We are spending more time online than with any other media We are spending much of that digital time in mobile devices Most of that mobile time is spent in apps Therefore, apps are becoming the dominant form of […]

Baer Facts

I’ll Never Buy a Smartwatch and Neither Will You


In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the new Samsung Galaxy Gear, a smartwatch that hopes to popularize a new consumer device category in the way the iPad did a few years ago. Wrist Factors I’m not a fan of this technology, as it is the answer to a question that […]

Mobile, Youtility

The 1 App Every NFL Fan Needs


The future of marketing (and business) is solving customer problems succinctly and effectively. (tweet this) Actually, that’s always been the point of marketing and business, but evolutions in commerce thinking and consumer technology have made solving problems easier and smarter than ever. This, of course, is the whole point of Youtility, my new book about […]

Mobile, Youtility

Websites Will Become the AM Radio of the Internet

If your marketing is sufficiently useful, your audience will keep your brand close – on their home screen, in their inbox, in their Twitter and Facebook feeds – and, when they need you, they’ll access whatever it is you’re bringing to the information party. This is the great benefit of Youtility – marketing so useful, […]


Can Ads Actually Make Foursquare Better

Foursquare ads.jpg

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the newly launched Foursquare ads, and whether they are a viable option for marketers, an annoyance for users, both or neither. Whither the Check-In? In April, Bloomberg cited Foursquare data showing 6 million daily check-ins in January 2013 versus 4 million per day in January 2012. […]