Social Media Lessons From the Offline Real World

Location-based services

An interesting report released from Pew Internet Research about the use of location-based services among adults found that only 28% of American adult cell phone owners use services such as maps or recommendations based on their location. In addition, 4% of all American adults use check-in apps such as Foursquare and Gowalla. Conversely, in the social

An Easter Surprise, Using QR Codes for Instant Sampling

Which Wich

I’m a big fan of QR codes and similar technology. Maybe it’s my failing memory brought upon by encroaching middle age, but the ability to snap a photo of something rather than remember a URL is a big win in my estimation. In fact, we included 22 Microsoft Tags (similar to QR codes) in The

Are We Making Our Fans Work Too Hard?

Just because you CAN do something in social media, doesn’t mean you SHOULD. This point was driven home for me recently when reading an AdAge article about CKE Restaurants (Carl’s Jr. and Hardees) launching their own mobile loyalty cards via iPhone and Android app. “As far as we know, we’re the first quick-service restaurant to

14 Things I Think I Think About Social Media

This is a video interview that my friend Mike Stelzner of Social Media Examiner did with me a few weeks ago. Other than the extraordinarily unflattering camera angle, it turned out pretty well (especially the super cool SME opening animation) 14 key points are below: Jay Baer Interview from Michael A. Stelzner on Vimeo. What

Mobile Marketing Your Time is Now

mobile-marketing

Are you ready to launch a mobile campaign? I’ve been a big proponent of mobile and SMS for a while, but we’re finally getting to the point where the number of mobile users and consumer acceptance is high enough to make entirely viable for most brands. Consider: More text messages are sent than mobile phone