Convince and Convert Blog: Social Media Strategy and Social Media Consulting

How Huffington Post and Obama Killed the New York Times Online

October 22nd, 2008 | Written By: Jay Baer
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AdAge revealed recently that the New York Times reported a steep 17.9% decline in ad revenues for July. Not unexpected, as many print behemoths are getting pummeled in this economy. (See related post “Is Digital Marketing Killing Magazine Ads”) However, NYTimes.com and the company’s other online efforts grew only .9% in July, compared to double [...]

Tagged as: banner ads, blogs, Google ad planner, Internet Advertising, internet media buying, new york times, online media, online media planning, portals, social media

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5 Reasons Why Digital Marketing Will Thrive in the Recession

September 30th, 2008 | Written By: Jay Baer
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From Dot Bomb to Dot Boom Let’s face it. The economy is taking on the distinctive, sickly pallor of a post Mardi Gras Keith Richards. Generally, recessions hit the advertising business with the ferocity of a rabid wolverine, and the last one trimmed overall ad spending by 9% according to market researchers Veronis Suhler Stevenson. [...]

Tagged as: behavioral targeting, email marketing, integrated marketing, media mix, online media, ppc, recession proof marketing, search marketing, web site analytics and testing, web site KPI

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The Alarming Truth About Digital Marketing’s Imperfections

September 8th, 2008 | Written By: Jay Baer
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A One Legged Stool There’s no question the Internet has been good to me. The last two jobs I had before getting involved in Internet marketing in 1994 were spokesman for the Arizona Department of Juvenile Corrections (prison tours), and marketing director for Waste Management (landfill tours). I prefer this gig as it is smell [...]

Tagged as: digital marketing, integrated marketing, Internet Advertising, internet media buying, media mix, online media, ROI, search volume, traditional advertising

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Internet Advertising to Grow 20% in 2008

August 13th, 2008 | Written By: Jay Baer
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A new report from Bernstein Research says online advertising in the U.S. will grow by 20% in 2008, despite weakness in travel, auto, and financials. Top categories for online advertising spend include: Finance, insurance, real estate – 29.6% of overall spend Media and entertainment – 25.2% Retail – 13.8% Other – 12.9% Auto – 8.6% [...]

Tagged as: ad agencies, advertising agencies, digital marketing, integrated marketing, Internet Advertising, internet media buying, media mix, online media, recession proof marketing, traditional agencies

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Ad Networks Are a House of Cards – But a Great Deal

August 12th, 2008 | Written By: Jay Baer
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A groundbreaking study by the Interactive Advertising Bureau (IAB) and Bain & Company shows that ad networks’ share of display ad sales soared from 5% to 30% from 2006-2007. (Read the excellent full report here) It seems the rise in Internet advertising (~20% per year, according to eMarketer) is creating a flurry of new sites, and [...]

Tagged as: ad agencies, ad networks, advertising agencies, banner ads, behavioral targeting, iab, interactive advertising bureau, Internet Advertising, internet media buying, local internet advertising, online media