Social Media Case Studies, Social Image of the Week

Target Dabbles in Curated eCommerce with “Awesome Shop”

TargetAwesomeShop1

‘Tis the season for shopping and gift giving. Just in time for the peak holiday shopping rush, Target is introducing a smarter, real-time shopping experience with its new “Awesome Shop.” Currently in beta launch, the site curates Target’s most popular and trending offerings from its website and Pinterest data into a visually stunning eCommerce experience. […]

Improving Family Life, One Blog Post at a Time

Michael Stelzner, Social Media Examiner

Michael Stelzner, founder of Social Media Examiner and My Kids’ Adventures, join the Social Pros Podcast this week to discuss starting over (but not quite from scratch), paying careful attention to where your followers are sharing your content, and staying top of mind for people every single day. Read on for some of the highlights […]

How to Cut Out Advertising in Favor of Inbound Marketing

Dan Moyle, Amerifirst

Dan Moyle, inbound marketing evangelist at Amerifirst, joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Read on for some of the highlights and tweetable moments, or listen to the full podcast. […]

How to Make Pinterest Your Brand’s Own

Callan Green, Sony

Callan Green, Senior Social Media Specialist at Sony, joins the Social Pros Podcast this week to discuss the layout of Sony’s social media team, how to find success on Pinterest, and playing to strengths on different platforms. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors Huge […]

Content Marketing

5 Brands Successfully Using Education to Engage

Whole Foods blog

The psychology behind what causes people to purchase, and the impact of social and content on that dynamic, is a massive research project  (and one we’ll be tackling with The Social Habit project). But one thing we know can be effective are companies that wrap the pitch in information. It’s the spoonful of sugar that […]

Social Media Tools, Pinterest

Why Stronger Visuals Help You Sell More Stuff

pinterest-image-logo

Dial Corporation this week announced a new campaign that integrates its long-standing Facebook Page with its new-ish Pinterest page, giving its Facebook community a challenge to create cause-related boards on Pinterest. The top organizations featured on those user-generated boards will compete to win a $5,000 prize. This isn’t an entirely new type of campaign, of […]